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Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
42 Episodes
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👉 Join Unicorn Messaging and put your messaging into a category of one✨ This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too. Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem, not their content. So if anyone has data on how to write a banging Instagram bio, it’s me. I saw every bio under the sun, and I’m going to walk you through three opportunities in this epi...
Today’s episode is for the woman who knows she has a deep purpose on this earth… but the second someone asks, “What do you do?” or “Who do you help?” or “Who’s your ideal client?” she goes completely silent. Not because she has an ego. Not because she thinks she’s above putting it into one sentence. But because what she does feels too big for one sentence. The way she transforms lives, the way she creates value, the way she shifts something in someone, it feels too profound to reduce. You’re ...
Put yourself in a category of one. Join my private Unicorn Messaging Membership: Join Here Happy year of the fire horse, everybody. As a fun way to kick off this very momentum-driven year, I want to take a quick trip down memory lane and talk about my best and worst business decisions from last year. I’m going to be as transparent and real as I can so you can see what truly propelled me forward and what I spent way too much time and emotional energy on that probably could’ve been avoide...
Crack open the red wine, put on your Fenty red lipstick, and whip out your hinge, because today we have a Valentines special episode. Toady, I am gonna be joining my friend Bekah Slider, and we are going to roast some hinge profiles. This isn’t just just to make sure your hinge profile isn’t giving people the ick, but also some messaging tips you can walk away with. So if you are on the apps maybe you'll get some actual advice that makes your profile better and makes it tha...
Find Your Brand Messaging Superpower: Take the Quiz What if I told you that it's not your offer, it's your messaging. You're looking at your offer suite, wondering if you need to burn the whole thing down, hire that coach because something's not working, and you're just thinking to yourself, why can't I get this right? And I get it. It's so frustrating when you feel like you have a really good offer. But for some reason people aren't biting in the way that you want them to bite. Maybe...
If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. Inside this e...
What is a business one-liner? If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone. But here’s the magic: If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and in every “so what do you do?” moment life throws at you. Because when you can articulat...
If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode." Here is what you maybe seeing.. Are your pain points accidentally threatening your dream clients? Are you unintentionally summoning people who want you to pull them out of emotional quicksand? Are your messages giving “Fix me, please” energy instead of “I’m ready to hire you because I’m ...
You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...
You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator. But here’s the thing… you need copy that makes your offers completely digestible. No more leaning on phrases ...
You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine. Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teaching “how to handle objections” — these women in their twenties, making it for themsel...
If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you. You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you. That’s every personal brand’s dream. But once they’re obsessed, how do you make sure your core message resonates just as deeply as your perso...
Who else is tired of getting friend-zoned in business? People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving. They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you. So what are we go...
Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing. When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinp...
I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer. Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you. We’re talking: Why “empowered” is the beige of brandingThe one question that’ll reveal if your sales copy has convictionWhat to do when peop...
Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging. Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy. 💡 In This E...
If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention. IN THIS EPISODE, WE GET INTO: Why your offer might be the best kept secret—and how that's quietly ruining your biz The truth about selling without needing people to “experience you” first A real story about my content repurposing specialist (yes, she knows I’m telling it 👀) The exact messaging mistake so many women are making (and how to stop) W...
How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same? It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking: What do we do? In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that ...
Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging. Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in...
This was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here
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