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The Agency Insider Show

The Agency Insider Show
Author: Navneet Kaushal
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Welcome to The Agency Insider Podcast, hosted by Navneet Kaushal, CEO of PageTraffic. Explore insider tips, strategies, and stories from the digital marketing and agency world. Each episode features conversations with industry leaders, successful entrepreneurs, and innovative thinkers, offering valuable insights and practical advice on SEO, marketing, and business growth.
Whether you're an aspiring entrepreneur, seasoned marketer, or agency professional, tune in to elevate your skills and achieve success in the dynamic digital landscape.
Whether you're an aspiring entrepreneur, seasoned marketer, or agency professional, tune in to elevate your skills and achieve success in the dynamic digital landscape.
69 Episodes
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Stop wasting money on AI content that doesn’t deliver results! Learn the smarter way to leverage AI for SEO and rank your website number 1 . In this must-watch episode of the Agency Insider Show, host Navneet Kaushal sits down with SEO veteran Eric Enge to unveil a step-by-step guide for mastering SEO strategies and driving more organic traffic in the age of AI. Are you making the biggest mistakes with generative AI? How can you optimize for LLMs and achieve a #1 ranking on Google and AI-driven search platforms? What role do embeddings and query fan-outs play in boosting search engine rankings? This video answers these critical questions while providing actionable insights for agencies, business owners, and marketers looking to stay ahead of the curve.Discover how to shift your mindset, structure winning strategies, and create AI-powered content that converts. Whether you’re a beginner or an experienced SEO practitioner, this guide will help you future-proof your content, improve visibility, and outpace your competition.Ready to transform your SEO game and drive real results? Hit play now and take the first step toward dominating search! Keep building, keep learning, and keep leading.#aivideo #aivideogenerator #aiautomation #ainews #machinelearning#googleanalytics #seofullcourse #digitalmarketing #seo #searchengineoptimizationCHAPTERS:00:00 - Intro01:44 - What is Your Entrepreneur Story?06:38 - What is the Biggest Change in Strategy?07:45 - How is the AI Revolution Impacting SEO?12:41 - How Can You Optimize for LLMs?14:55 - What are Embeddings in SEO?17:34 - How Does Google Use Embeddings for Relevance?21:01 - What is Personalization in Content?23:28 - How Can You Use Embeddings to Determine Relevance?24:37 - Are We Experiencing a Fundamental Shift in Content Discovery?29:13 - What is Query Fan Out?32:12 - What is Generative Engine Optimization (GEO)?36:00 - What Should Agencies Do Right Now?40:49 - What is the Content Generation Process?45:11 - How Can You Restructure Existing Content?48:42 - What Did Case Study 1 Reveal?52:28 - What Did Case Study 2 Show?54:50 - How to Build Citations for LLM?01:01:27 - How Will AI Change Search in the Next 2 Years?01:03:21 - Will LLMs Impact Local SEO?01:06:13 - What are the Top 3 AI Tools Every SEO Agency Should Use?01:07:44 - What Capabilities Should Agencies Build to Stay Competitive?01:08:15 - How Would You Structure an Agency Differently Today?01:09:22 - What Projects are You Working on at Pilot Holdings?01:10:20 - What are Your Last Thoughts?01:10:39 - OUTRO
What does it take to go from being homeless to building a $100M SEO empire? In this episode, Harry Sanders, founder of StudioHawk, shares his incredible journey and proven blueprint for success. Discover how he turned adversity into opportunity, scaled an international SEO agency, and leveraged innovative strategies to rank websites #1 and drive more organic traffic. Curious about the future of SEO in an AI-driven world? Wondering how to scale your agency, keep clients happy, and achieve a #1 ranking even as search engine algorithms evolve? Harry answers it all—revealing the secrets behind StudioHawk's rise as one of the largest specialist SEO agencies, the role of AI in reshaping SEO strategies, and how to stay ahead of the curve in 2024 and beyond.Whether you're an aspiring entrepreneur, an experienced agency owner, or someone looking to boost their website’s visibility, this step-by-step guide provides actionable insights to rank your website number 1, improve your search engine rankings, and build a sustainable digital presence. Ready to transform your business and stay ahead of SEO trends? Hit play now and start your journey to achieving success in the ever-changing world of SEO!#aivideo #googlesearchconsole #machinelearning #digitalmarketing #aitoolsforcontentcreation#makemoneyonline #howtomakemoneyonline #leadgeneration #digitalproducts #digitalmarketingCHAPTERS:00:00 - What is the Purpose of This Episode?01:40 - What Lies Behind the Headlines of SEO?05:20 - How to Overcome Moments of Doubt in Your SEO Journey?08:12 - What Makes a Specialist SEO Agency Stand Out?09:38 - How Can You Recharge and Stay Creative in SEO?11:28 - What Are the Key Steps in Scaling an SEO Agency?13:18 - How Do You Keep Clients Happy and Satisfied?16:35 - How to Maintain Culture While Scaling Your Agency?17:43 - What is the Toughest Challenge in Growth for Agencies?20:23 - When Did You Realize You Were in the Big Leagues of SEO?22:02 - How Do You Keep Innovation Alive in Your Agency?23:35 - What Systems and Rituals Help Focus Your Team on Improvement?27:22 - When Did You Recognize the Need for a Training Department?29:30 - What is Your Onboarding Process for New Hires?33:05 - How Do You Identify and Support Raw Talent in SEO?36:35 - How is AI Transforming SEO Practices?43:36 - Should Agencies Invest in Building Proprietary AI Tools?45:14 - How Will AI Change SEO Reporting in the Future?47:34 - How Can Agencies Future-Proof Themselves in SEO?48:18 - What Are the Biggest Misconceptions Clients Have About SEO in 2025?49:06 - Why is Storytelling and PR Important for SEO Success?50:44 - How to Ensure SEO Delivers Real Business Impact?51:36 - What is the Future of SEO Agencies?53:03 - What Should Agency Founders Start Doing Today?56:38 - Where Can You Learn and Get Inspired in SEO?57:47 - Why Should You Niche Down in Your SEO Services?59:06 - What Are the Key Takeaways from This Episode?
Discover the secrets behind ChatGPT's algorithm and learn why some websites get cited 32.9% more in answer engines. In this video, we explore how to rank your website number 1 and adapt your AI SEO strategies to thrive in the evolving world of AI-driven search. Why do listicles dominate AI citations? How can brands optimize for intents rather than traditional keywords? What does it take to drive more organic traffic and achieve a #1 ranking on platforms like ChatGPT, Google AI, and Perplexity? Join host Navneet Kaushal and AEO expert John Blyskal as they break down actionable steps, including schema markup, semantic chunking, and leveraging commercial landing pages for maximum visibility. Whether you're a beginner or an advanced marketer, this step-by-step guide is packed with proven strategies to enhance your search engine rankings and future-proof your content.
Explore "The Local Search AI Crocodile Effect (And What It Means for Agencies)" in this must-watch episode! Are your local search strategies ready ? Discover how AI is reshaping local SEO, the surprising insights behind the "crocodile effect," and what it means for agencies tackling search engine rankings today. Learn step-by-step tips to rank your website number 1 and drive more organic traffic with actionable SEO strategies for both small businesses and enterprises. From AI-powered tools and advanced local SEO tactics to Reddit marketing and building community engagement, this deep dive with expert Andrew Shortland reveals how to achieve measurable results and navigate the evolving search landscape. Whether you're an agency owner or a business looking to optimize your local presence, this guide is packed with proven strategies to stay ahead.Ready to transform your local SEO game? Watch now and unlock the keys to achieving a #1 ranking in search results!#ai #marketingagainstthegrain #digitalmarketing #machinelearning #reddit #ai #artificialintelligence #localseo #seoCHAPTERS:00:00 - What sparked Andrew's journey in the industry?01:19 - How did Andrew start his career at NBC?03:00 - What led to Andrew's first big contract?06:10 - How did Andrew pivot after getting fired?11:11 - What strategies helped Local SEO Guide scale?13:16 - Why do agencies struggle to retain clients?15:17 - How can agencies expand beyond local SEO services?17:25 - What internal productivity tools are essential for success?20:01 - What are advanced tactics for optimizing Google My Business?27:30 - What challenges do multi-location businesses face?32:44 - How can you effectively verify Service Area Businesses (SABs)?35:31 - What role do citations play in local SEO?37:24 - How do backlinks influence your CID?38:10 - How is local SEO evolving in the AI era?46:00 - What impact does Reddit have on local SEO strategies?58:20 - How does Facebook affect local SEO efforts?58:52 - How do you discuss ROI with clients?1:00:53 - How should service offers be structured for clients?1:06:11 - What challenges do agencies face when reselling local SEO?1:11:10 - What are effective link building strategies for local businesses?1:13:41 - What key advice should agencies remember for local business services?1:14:41 - What are the key takeaways from this episode?
Is SEO still relevant in the AI era? Can you rank your website #1 in search engine results with the rise of AI? In this video, we dive into winning SEO strategies for 2025 and beyond, unveiling how businesses can thrive in a world where AI models like ChatGPT and LLMs shape content discovery. Learn the secrets to driving more organic traffic, achieving a #1 ranking, and adapting your SEO game to multi-channel platforms.Join Navneet Kaushal and Jairo from Organic Hackers as they explore step-by-step guides to boost your search engine rankings, uncover the importance of LLM search optimization, and share insights into leveraging structured data, fresh content, and brand authority. Whether you're a beginner or an advanced marketer, these actionable tips will help you future-proof your SEO strategy and dominate organic traffic.Want to unlock your website's true potential? Watch now and discover how to transform your SEO approach for 2025 and keep your business ahead of the curve. Don't forget to like, subscribe, and share your thoughts in the comments below!#affiliatemarketing #leadgeneration #makemoneyonline #hubspot #aiCHAPTERS:00:00 - Intro01:29 - How did you transition from engineering to SEO and AI for global brands?03:45 - What is the impact of AI models on brand achievements today?06:47 - What excites you most about the future of search technology?11:20 - What is LLM Search Optimization and why is it crucial for businesses?14:26 - What are the key ranking factors for LLMs?17:29 - How can content be restructured for optimal LLM performance?21:05 - What is the role of structured data and schema markup in LLMs?24:28 - Which content formats excel in AI search results?27:35 - How can you generate innovative content ideas?29:50 - What strategies can influence GPT-3's outputs?35:00 - How can you achieve ranking in just 24 hours?38:03 - In what ways does LinkedIn influence Google rankings?43:35 - What is the EAT hack and how can LinkedIn enhance your SEO?45:21 - How is technical SEO evolving in the AI era?49:00 - What are Core Web Vitals and why do they matter?50:54 - How does technical SEO for LLMs differ from traditional search engines?54:00 - Why is structured data important for SEO?57:05 - Is 99.9% of SEO content just commodity?1:00:10 - What are your rapid-fire answers to SEO questions?1:03:04 - What are your final thoughts at the end of the podcast?
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpAre you ready to revolutionize your AI SEO strategy? 🚀 In this episode, Andrew Holland, SEO mastermind and author of *The Value of SEO*, shares why **brand mentions beat links** and how the shift away from keyword-stuffed content is reshaping search engine rankings. Learn how to leverage AI, GEO (Generative Engine Optimization), and cutting-edge **SEO strategies ** to drive more organic traffic and achieve a #1 ranking.From his incredible journey as a former police detective to becoming a leading voice in SEO, Andrew reveals the game-changing importance of building a strong digital presence, creating innovative content, and showcasing brand expertise. Discover how focusing on attributes like E-E-A-T (Experience, Expertise, Authority, Trust) and embracing AI-driven tools can help you rank your website number 1, even in a rapidly evolving digital landscape.💡 Questions explored in this episode:- Why are **brand mentions** the secret to SEO success?- How can you adapt to the death of traditional keyword content?- What strategies can future-proof your SEO efforts in the age of AI?- How should agencies and brands rethink their approach to organic traffic and rankings?Whether you're a beginner or a seasoned pro, this deep dive into the future of SEO will leave you inspired and equipped with actionable steps to dominate search engine rankings in 2024 and beyond.🔥 Ready to take your SEO to the next level? Watch now and start driving more organic traffic today! Don’t forget to like, comment, and subscribe for more expert insights.#seo #chatgpt #ai #googlesearchgenerativeexperience #machinelearning #leadgeneration #digitalmarketing #socialmediamarketing #emailmarketing #marketinganalyticsCHAPTERS:00:00 - Intro01:55 - How did your police background prepare you for SEO?09:02 - How did you grow your agency?11:36 - What was the most transformative learning in the last 3 years?12:40 - What really moves the SEO needle?16:30 - What is the true value of SEO?21:55 - How to explain SEO to non-technical stakeholders?24:25 - How to adapt SEO strategies for AI?29:40 - Brand mentions vs traditional link building: What's the difference?32:15 - How should agencies restructure their service offerings?34:26 - What are practical steps for agencies to prepare for the shift?39:24 - Will AI personalization make small brands more competitive?41:48 - What is EAT in the AI Era?44:20 - What is the EAD Audit Process?47:04 - Why do brands underplay their achievements?50:17 - Digital PR vs Traditional Link Building: Which is better?56:24 - What are Authorship Profiles?58:17 - How important is Personal Branding in SEO?59:55 - Attributes vs Rankings: What's more important?1:02:08 - What skill should new SEOs master first?1:04:00 - Rapid fire questions: What do you need to know?1:05:14 - Where will SEO be in the next 5 years?
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpDiscover how Andrea Volpini is revolutionizing SEO with AI agents, transforming tasks that took 4 days into just 20 minutes! In this step-by-step guide, Andrea shares expert insights on automating agency SEO workflows, using semantic SEO strategies, and building knowledge graphs to rank your website number 1 on search engines. Learn how to drive more organic traffic, optimize your content for AI-driven search, and achieve a #1 rankingsThis video is packed with actionable SEO strategies for agencies and brands, from leveraging structured data to creating personalized AI models tailored to your workflow. Whether you're new to SEO or looking to future-proof your approach, you'll gain valuable tips to improve search engine rankings and maximize your website's visibility.Ready to transform your SEO game and build a future-ready brand? Watch now and start implementing these cutting-edge techniques today! Keep optimizing, keep learning, and take your rankings to the next level.#ai #seo #digitalmarketing #datavisualization #aisearch #semantictechnology #googleknowledgepanel #agenticaiCHAPTERS:00:00 - Intro01:25 - Spark of Obsession with Structured Data02:59 - Defining Semantic SEO04:56 - Importance of Entity-Based SEO07:24 - Building Your Own Knowledge Graph09:40 - Role of WordLift in SEO10:55 - Understanding Agentic SEO13:16 - Mastering Prompts for SEO Success15:02 - Creating AI Agents for Workflow19:40 - Structured Data's Impact on EAT22:55 - Common EAT Signal Mistakes26:55 - YouTube as a Semantic Branding Platform27:48 - Applying Semantic SEO to YouTube32:00 - AI and Human Workflow Design for Agencies36:00 - Agency Advice for SEO37:40 - Future Trends in SEO42:35 - Overview of WordLift43:35 - Andrea's Future Projects45:50 - Trusted LLMs by Andrea48:30 - Differentiating Your LLM49:15 - Finding Andrea’s Work50:00 - OutroDiscover a major shift in SEO! This video emphasizes focusing on quality over just content with new ai seo strategies. Learn how AI tools can speed up SEO audits and change optimization approaches, helping you with search engine ranking and to increase organic traffic. #aiseo #seostrategies #digitalmarketing
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.php🚀 In this episode of the Agency Insider Show, we dive deep into "From Clicks to Trust: The Future of SEO Revealed" with SEO expert Eric Van Buskirk. Discover how AI, user behavior, and trust signals are reshaping search engine rankings and learn actionable strategies to rank your website #1 in this evolving landscape.We explore: 💡 How AI overviews are transforming search results—are you ready to adapt? 💡 The shift from clicks to trust—why branding matters more than ever. 💡 Data-driven insights on user behavior, UX, and SEO strategies for AI💡 Eric’s groundbreaking studies with platforms like SEMrush, Ahrefs, and BuzzSumo. 💡 Practical tips to drive more organic traffic and future-proof your content. Whether you're a beginner or an advanced SEO professional, this video is packed with proven strategies to help you achieve a #1 ranking and dominate search engine rankings. Learn how to optimize your content for both AI overviews and traditional search while staying ahead of the game. Ready to take your SEO to the next level? Hit play now and unlock the tools you need to drive visibility, enhance your brand, and rank higher on Google! #leadgeneration #digitalmarketing #socialmediamarketing #emailmarketing #marketinganalytics#ai #digitalmarketing #whatisgooglesge #seooptimization #googlesearchgenerativeexperienceCHAPTERS:00:00 - Intro01:21 - What Inspired Eric’s Journey in SEO?05:56 - How Does Big Data Relate to User Behavior?08:32 - What Are the Surprising Findings from SEO Data Studies?10:36 - How Does Google Evaluate Content Quality?12:33 - What Surprised You Most in the Google AI Overview User Study?16:14 - What Are Actionable Insights for Optimizing for AI and Traditional Search?18:21 - How Did You Choose Which SERP Features to Track?22:15 - How Can AIU Research Improve Your SEO Strategy?25:38 - What’s the Difference Between Dwell Time and Scroll Depth?28:14 - How Do Visual Features Impact User Behavior?30:24 - What’s the Relationship Between Click-Through Rate and Scroll Depth?32:50 - How Reliable Is Clickstream Data for SEO Analysis?35:47 - What Should Be Included in Your SEO Toolkit?37:57 - Why Is Data Visualization Important for SEO?39:50 - How Do UX Signals Compare to Backlinks?42:50 - How Should Agencies Rethink Content Placement Strategies?44:10 - How Can You Future-Proof Your SEO Services?46:00 - What Are the Overlooked Metrics in Search Performance Analysis?47:20 - What Quality Signals Affect Rankings and User Trust?48:40 - What Lessons Have You Learned from Growing Clickstream?51:14 - How Can You Attract and Retain Top Tier SEO Talent?56:12 - What Role Does Storytelling Play in Data-Driven Client Reporting?57:45 - Where Can You Find Eric Van Buskirk Online?
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpFrom hating Google Ads to making $600/day, Tim Sutton shares his incredible journey to accidental agency success! 🚀 In this must-watch episode, Tim reveals how a reluctant experiment with Google Ads transformed into a thriving agency, Launchpresso. Learn how he went from skepticism to scaling remote PPC campaigns, driving eCommerce growth, and leveraging cutting-edge AI tools to stay ahead.We cover everything from advanced Performance Max strategies for Shopify, avoiding costly ad mistakes, and mastering multitouch attribution, to tips for structuring campaigns and building a high-performing remote team. Curious about the future of PPC or how to use YouTube for brand success in 2025? Find out Tim’s secrets, practical tools, and best-kept strategies.Ready to optimize your ad game and scale like a pro? Hit play now, and don’t forget to subscribe for more inspiring insights and actionable tips! 🎯#howtomakemoneyonline #makemoneyonline #benheathgoogleads #digitalmarketing #remotejobs #affiliatemarketing #makemoneyonline #digitalmarketing #aitoolsforbusiness #googleadscourseCHAPTERS:00:00 - Intro01:29 - How did accidental agency growth happen?08:48 - What is Advanced Performance Max for Shopify growth?12:04 - How can you layer audience signals to avoid wasted ad spend?14:05 - What creative testing systems are effective for Shopify clients?16:23 - Which ad channels have the lowest cost per click?18:29 - How do you decide to split by product margin or funnel stage?20:40 - What common mistakes do Shopify store owners make with Performance Max?23:10 - What is multi-touch attribution, and why is it important?29:56 - What is the future of remote PPC agencies?33:16 - What tech stack is essential outside of AI?37:03 - What is the biggest challenge in managing a remote team?40:09 - What do brands get wrong about YouTube ads?43:56 - What successful YouTube campaign structure have you found?45:24 - End of the show
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpReady to unlock the secrets to programmatic SEO and boost your website traffic fast in 2025? 🚀 Whether you're an agency, publisher, or entrepreneur, this video is packed with actionable strategies to help you rank your website number 1 and drive more organic traffic. Join Navneet Kaushal and special guest Vahe Arabian, founder of State of Digital Publishing, as they break down step-by-step how programmatic SEO works, why it's a game-changer for publishers, and how you can scale your content for maximum impact. You'll learn practical tips to achieve a #1 ranking, build engaging content clusters, and stay ahead in the ever-evolving world of SEO. Discover the latest SEO strategies for 2025 and beyond, including audience development, content velocity, and leveraging automation tools like Python and Airtable. Plus, get insider insights on avoiding common mistakes and using AI responsibly to complement your SEO efforts. Don’t miss this opportunity to future-proof your digital presence and dominate search engine rankings. Hit play now and take your SEO game to the next level! 🔥#seo #digitalmarketing #keywordresearch #contentwriting #saasmarketing #programmaticseo #seoautomation #aiseo
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpWhat’s next for SEO in the age of AI? 🤖 Discover how to rank your website number 1 and stay ahead of the curve with actionable SEO strategies! In this insightful episode of the Agency Insider Show, Navneet Kaushal sits down with Alex Moss, principal SEO at Yoast and cofounder of Firecast, to explore how AI is revolutionizing search engine rankings and reshaping digital marketing.From understanding discovery engines to creating cross-platform content that drives organic traffic, Alex shares a step-by-step guide on adapting your SEO approach to thrive in an AI-driven world. Should agencies rely on plugins for strategy? Why is WordPress still the best CMS for SEO? How can you prepare for AI-generated answers replacing traditional Blue Links? Get answers to these critical questions and learn how to achieve a #1 ranking while building trust and credibility in your brand.Whether you're an SEO pro or a beginner, this video is packed with practical tips to help you future-proof your strategy, improve visibility, and navigate the evolving landscape of search. Don’t miss these expert insights to optimize smarter, not harder.Ready to take your SEO game to the next level? Watch now and start implementing these proven techniques today! Keep optimizing! 🚀#ai #seo #digitalmarketing #generativeengineoptimization #aiseo #digitalmarketing #thefutureofsearch #digitalmarketingtutorialforbeginners #yoastseo CHAPTERS:00:00 - Intro01:28 - What has been your journey in SEO?03:50 - How has SEO evolved over the years?07:36 - Is SEO transforming into discovery optimization?10:11 - Why is multichannel content the future?12:08 - What would you name your agency today?13:38 - How can you create cross-platform discoverable content?16:02 - What role do AI workflows play in SEO?18:59 - Which tasks should AI automate and which should humans lead?21:19 - How can SEOs prepare for the rise of AI?26:03 - How does WordPress compare to other CMSs?29:12 - Why shouldn’t plugins dictate your SEO strategy?30:57 - What is the importance of schema and credibility signals?39:41 - How can you future-proof your SEO for 2025 and beyond?43:15 - Will SEO jobs undergo reinvention?44:55 - What advice can you give agencies struggling to prove SEO ROI?47:10 - Where can you find Alex online?48:15 - Closing
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpStop using outdated SEO tactics that are hurting your business’s growth! 📉 In this step-by-step guide, Jeff Collins, founder of SEO Study Spot, reveals the critical SEO strategies, that can help you drive more organic traffic, rank your website number 1, and achieve long-term success in search engine rankings. Whether you're running an agency, managing a website, or just starting, this video is packed with actionable insights to transform your SEO game.Discover why blasting out content isn’t always the answer, the importance of building trust with your audience, and how to focus on strategies that truly move the needle. Learn the difference between growth-driving and growth-hindering tactics, the impact of AI on SEO in 2025, and how to align your content with evolving user intent. Jeff also shares his unconventional approach, including why canceling SEO deliverables in the first month can lead to better results.This podcast is perfect for beginners and seasoned professionals looking to refine their SEO efforts, drive more organic traffic, and future-proof their strategy. Stay ahead of the game and take the first step to achieving a #1 ranking today. Enjoyed this video? Subscribe for more expert tips and share your thoughts in the comments! Let’s grow together. 🚀#aiseo #leadgeneration #contentmarketing #emailmarketing #digitalmarketing #localseo #keywordresearch #ecommerceseo #b2bmarketing #digitalmarketing
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpAre you still stuck on outdated keyword SEO strategies? It's time to upgrade your approach and dive into the world of entity SEO—the game-changing method for driving organic traffic and dominating AI overviews! In this episode of the Agency Insider Show, host Navneet Kaushal sits down with SEO legend Bill Hartzer to uncover the secrets behind entity-based SEO and why it's the future of search engine rankings.Get ready to explore step-by-step insights on building a solid SEO foundation, from crafting well-structured pages to avoiding costly legal pitfalls with domains and trademarks. You'll learn how to optimize your content for entities, protect your website's assets, and even navigate domain strategies that could impact your rankings. Plus, discover the truth about AI's role in evaluating links, domain values, and brand mentions.Whether you're a beginner looking to rank your website #1 or a seasoned pro seeking to drive more organic traffic, this guide is packed with actionable advice tailored for today's SEO landscape. Don't let outdated practices hold you back—unlock the power of entity SEO to stay ahead of the curve.If you're ready to boost your search engine visibility and future-proof your strategies, hit that play button now! Don’t forget to like, subscribe, and share with your SEO or legal team. Together, let’s take your website to the top.#aiseo #googlemybusiness #digitalmarketing #localseostrategy #domainnameagechecker #localseo #keywordresearch #semanticseo #seoentity #contentmarketingCHAPTERS:00:00 - Intro01:24 - How Did Bill Get Into SEO?06:27 - What Technical SEO Principle Hasn't Changed?09:49 - What Are the Legal Issues in SEO: Domains and Trademarks?19:30 - Who Truly Owns the SEO?25:00 - Why Is FTX Suing Neil Patel?33:13 - Why Is Domain Age and History Important for SEO?45:23 - Is an Expired Domain Worth Acquiring for SEO?51:09 - Does Domain Extension Really Matter?57:30 - What Are the Current Trends and Google Updates?01:01:50 - How Do You Implement Entity SEO?01:03:31 - How Will AI Affect Domain Values and Link Profiles?01:07:30 - Closing Off
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpDiscover the secrets to rank your website number 1 with Bruce Clay, the father of SEO himself! In this episode, Bruce Clay dives into nearly three decades of groundbreaking SEO strategies, sharing how he shaped the industry since founding Bruce Clay Inc. in 1996. Learn the exact steps Fortune 500 companies and small businesses alike use to drive more organic traffic, dominate search engine rankings, and stay ahead in an ever-changing digital landscape.What inspired Bruce to launch his SEO journey before Google even existed? What are the biggest mistakes businesses still make in SEO, and how do you avoid them? How is AI transforming the future of SEO, and what skills will you need to thrive in 2025 and beyond? From actionable tactics to strategic insights, this video is packed with knowledge to help you achieve a #1 ranking and future-proof your digital presence.Don’t miss Bruce’s expert tips, including his unique approach to SER visibility, why content is king, and how to integrate AI tools effectively. Whether you're a beginner or an experienced marketer, this step-by-step guide will help you maximize your SEO efforts and adapt to the latest trends.Ready to take your SEO game to the next level? Watch now and unlock the keys to driving traffic, boosting visibility, and making your website an unstoppable force online. Subscribe, share, and leave a comment with your thoughts or questions! Let’s build your path to SEO success together.#seoagency #performancemarketing #digitalproducts #emailmarketing #leadgeneration #aiseo #semrushtutorial #keywordresearch #seoai #digitalmarketingCHAPTERS:00:00 - Intro00:42 - What inspired the launch of Bruce Clay Inc?05:48 - How did you navigate an emerging industry?15:56 - What common SEO mistakes persist today?21:00 - How has the SEO industry changed in 30 years?27:54 - How is AI impacting SEO today?35:27 - How does AI affect content quality and rankings?41:26 - Will AI take jobs away from writers?47:21 - What should SEOs do to adapt to changes?55:00 - Why hire a true SEO expert over journalists or AI specialists?59:50 - How do you stay ahead in the SEO field?1:00:55 - What is an underrated SEO tool?1:03:50 - What future skills will every SEO need?1:07:50 - What is the most important mindset for marketers?1:12:20 - What’s next for Bruce Clay Inc?1:15:11 - What’s the upcoming Certification Release about?1:15:17 - Outro
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpCurious about how SEO is evolving for 2025? 🚀 In this in-depth discussion, we explore the game-changing shifts in the SEO landscape, including the rise of AI, zero-click searches, and strategic opportunities to help your website thrive. Learn actionable SEO strategies, from driving more organic traffic to optimizing for AI-driven search results.Join Navneet Kaushal and our special guest, Ann Smarty, as we break down the key trends shaping search engine rankings, including how to rank your website number 1, the role of content structure over format, and the importance of brand-building in an AI-first world. Discover step-by-step guides on creating resilient content strategies, understanding Google updates, and leveraging platforms like Reddit to amplify your visibility.Whether you’re an agency owner, digital marketer, or just starting with SEO, this video is packed with insights to help you stay ahead of the curve. Achieve a #1 ranking, adapt to AI-driven search behavior, and future-proof your SEO strategies today!👉 Don’t forget to subscribe, like, and share this video for more cutting-edge digital marketing wisdom. Let’s keep learning, growing, and creating impact together!#localseo #googlemybusiness #aiseo #contentmarketing #digitalmarketingCHAPTERS:00:00 - Intro: What to Expect in Today's Episode?01:03 - Ann's Journey in Search: How Did She Get Started?09:56 - The Future of SEO: What Trends Should We Anticipate?11:30 - Surviving Google AI Overviews: How Can Marketers Adapt?19:39 - Diagnosing Traffic Losses: What Steps Should You Take?23:00 - Diversifying Traffic and Income: What Strategies Work Best?27:03 - Winning in the New Search Game: Who Will Come Out on Top?29:20 - AI and Link Building: How Is the Landscape Changing?33:14 - Manipulating AI Training Data: Is It Possible for SEOs?37:10 - E-A-T Optimization: Why Is It Considered Ineffective?49:00 - Underrated SEO Tools: What Should Every Marketer Know?54:35 - Preparing for the New Era of Search: What Actions to Take?59:35 - Brands on Reddit: Why Do Many Fail?1:07:45 - Rapid Fire Round: Quick Insights from Ann1:10:15 - Outro: Key Takeaways from Today's Discussion1:10:53 - Conclusion: What’s Next for the SEO Community?
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpDiscover the secrets to ranking your website #1 and making your brand Google's trusted friend with Jes Scholz in this action-packed episode of The Agency Insider Show! 🚀 Whether you're struggling with indexing, navigating AI-driven platforms, or building a strong brand presence in search engines, we've got you covered.In this step-by-step guide to SEO strategies, Jes shares how to shift from outdated tactics like backlinks to entity-based optimization, ensuring your brand becomes a standout in Google's Knowledge Graph. Learn how to drive more organic traffic by enriching your content, mastering structured data, and leveraging powerful tools like ChatGPT and AI-driven search engines. Plus, find out how to build EEAT (Experience, Expertise, Authority, and Trustworthiness) authentically to outshine your competitors.Questions we explore:- Is your brand a stranger or a trusted friend in Google's Knowledge Graph?- How can agencies future-proof their SEO strategies in the age of AI?- What’s the secret to creating topically relevant content that converts?- Are you optimizing your site for indexing across all search platforms?Packed with actionable insights, this guide is perfect for marketers, agencies, and business owners looking to achieve a #1 ranking and dominate search engine rankings in 2024. Don’t miss Jes Scholz’s expert advice on how to evolve as a marketer and stay ahead in the ever-changing SEO landscape.Ready to transform your SEO game? Hit play now and start driving real visibility and better rankings today! 💡#aiseo #digitalmarketing #schemamarkup #googlesearchconsole #zero-clicksearch #marketinganalytics #emailmarketing #leadgeneration #aitools #bestaitoolsCHAPTERS:00:00 - Intro: What to Expect in Today's Episode?01:25 - Jes Outh: How Did Your SEO Journey Begin?06:41 - Early SEO Principles: What Still Holds True Today?09:54 - Google Knowledge Graph: Why Does Your Brand Need Entity Status?12:22 - Building Relationships with LLMs: How to Get Started?14:22 - Strengthening Brand Signals: What Actionable Steps Can You Take?16:29 - SEO Costs: Is It Becoming More Expensive?18:48 - Structuring Entities: How to Connect Them Effectively?20:44 - Schema Markup: What is the Biggest Misconception?22:12 - Becoming Google's Friend: What Does It Entail?23:33 - EAT Myths: What Are the Common Misunderstandings?26:10 - Building Real EAT: How Can You Achieve This?28:45 - In-House Writers: What Role Do They Play in SEO?30:10 - Organic Sessions: Why Should You Stop Chasing Them?34:20 - Content Strategy Shift: Why Focus on Value Over Volume?37:00 - Content Differentiation: How Can You Stand Out?39:08 - AI in SEO: What Role Does It Play Today?40:50 - Indexing Mistakes: What Do Agencies Often Get Wrong?46:14 - Indexing: What Should You Know?48:25 - Bing Webmaster Tools: How Frequently Should You Use Them?55:30 - Tracking Prompts: What Are the Best Practices?58:12 - Staying Ahead: What Must Agencies Do?01:00:33 - Measuring Traffic from New Surfaces: How Can You Do It?01:03:12 - High-Converting Traffic: Why Should You Double Down?01:06:01 - Rapid Fire Round: Quick Insights on SEO!01:07:04 - Outro: What’s Next for You in SEO?
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpReady to master SEO in 2025 and beyond? In this must-watch episode of "The Agency Insider Show," Navneet Kaushal sits down with SEO legend @rustybrick to uncover how AI is revolutionizing the search landscape—and what you need to do to stay ahead. 🚀 Discover Barry’s expert take on Google’s latest algorithm updates, actionable SEO strategies for 2025, and the key to driving more organic traffic to rank your website number 1. From understanding the evolving role of AI in content strategies to navigating unconfirmed updates, Barry shares insider tips and real-world advice to help you achieve a #1 ranking and future-proof your success.Wondering how to adapt to rapid search changes? Curious about what AI-driven search means for your brand? Don’t miss Barry’s candid insights, practical tools, and predictions for the future of SEO. Whether you’re a beginner or seasoned pro, this episode is packed with everything you need to optimize your site, increase visibility, and dominate search engine rankings.💡 Ready to take your SEO game to the next level? Hit play now and learn how to outpace the competition in this ever-evolving digital world! Don’t forget to like, subscribe, and share with fellow marketers who are obsessed with SEO.#digitalmarketing #aiseo #googlesearchconsole #googlerankingsupdate #whataregooglealgorithmupdate #googleads #googlesearchconsole #aiseo #seoai #seoCHAPTERS:00:00 - Intro00:55 - How Did Your Journey Shape the SEO World?02:28 - What’s the Most Surprising Reaction to Your Post?04:10 - What Pivotal Moment Shaped Your Career Trajectory?05:02 - How Has Your Daily Routine Evolved with SEO?06:37 - What Role Did You Envision for SE Roundtable in SEO?09:04 - How Do You Moderate Comments on Your Posts?10:26 - How Does SE Roundtable Differ from Search Engine Land?11:35 - How Do You Monitor and Report on Unconfirmed Google Updates?14:15 - How Many People Contribute to SE Roundtable?14:30 - What Drives Your Commitment to Keeping the Community Informed?15:38 - Manual Reporting vs. Automated SEO: What’s Your Take?17:40 - What SE Roundtable Story Stands Out Most for You?21:05 - How Should Agencies Adapt to Rapid Search Updates?22:35 - What Are the Biggest Opportunities and Risks for Agencies in AI?24:21 - How Will AI Overviews Affect Content Strategies?27:02 - How to Communicate Complex Search Changes to Clients?28:49 - What Are the Most Misunderstood Aspects of Google’s Ranking System?31:00 - Which Recent Algorithm Updates Are Agencies Underestimating?32:58 - What Changes Are Happening in Google Local Pack?35:05 - What’s Your Take on ChatGPT?37:10 - What Advice Do You Have for Young Digital Marketing Professionals?40:46 - Why Is Digital PR and Brand Building Important for SEO?42:46 - Why Have You Never Offered SEO Services?45:50 - What Are Your Bold SEO Predictions for the Next 5 Years?47:15 - Will Google Still Dominate Search by 2030?48:11 - Rapid Fire Questions49:25 - Outro
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpDiscover how Ben Heath built a 7-figure agency from scratch and became a personal brand powerhouse on YouTube! 🚀 In this episode of The Agency Insider Show, Ben shares his incredible journey—from struggling to make revenue for three years to leading Heath Media, a thriving 50+ person agency. Learn his secrets to scaling operations, mastering paid social strategies, and building trust in today's competitive digital landscape.Have you wondered how to transition from freelancer to agency founder? Want to know how personal branding on YouTube can generate leads and authority? Ben reveals actionable insights on attracting world-class talent, navigating AI-driven changes in marketing, and creating winning Facebook and Google ad campaigns. Plus, get his take on avoiding common agency mistakes and adapting to rising ad costs in 2025.Whether you're an agency owner, digital marketer, or aspiring entrepreneur, this episode is packed with value you can't afford to miss. Tune in now and get inspired to take your business to the next level! 🎯#smma #growthmarketing #personalbranding #digitalmarketing #personalbrand #performancemarketing #smma #googleads #facebookads #contentmarketingCHAPTERS:00:00 - Introduction00:32 - Early Hustles & Agency Genesis: What sparked your journey?02:26 - Surviving 3 Years of No Revenue: How did you stay motivated?05:22 - Building Grit Through Failure: Did setbacks strengthen your resolve?06:55 - Unlocking Rapid Growth: What strategies scaled your team to 50+?09:57 - Breaking Out of the Freelancer Phase: What advice do you have?14:03 - Attracting & Retaining Talent: How do you find top performers?16:42 - Common Scaling Mistakes: What do most agency founders overlook?18:41 - Changes in the Agency Landscape: How has AI impacted your work?23:34 - The Power of Personal Branding: Why is it crucial for agencies?28:44 - Balancing Personal & Agency Brands: How do you manage both?32:04 - YouTube Commitment: How many hours do you dedicate weekly?33:20 - Starting a Personal Brand: Is it too late for newcomers?35:26 - Misconceptions in Personal Branding: What do people get wrong?39:50 - Generating YouTube Content Ideas: How do you stay inspired?41:40 - Mindset Shift for Leverage: What’s the key to effective marketing?44:45 - Facebook Ad Campaign Failures: Why do most campaigns not succeed?47:28 - Common Mistakes with Ads: What do brands often get wrong?51:40 - Good vs Great Ads: What distinguishes them?52:35 - Testing & Optimizing Ads: How to avoid data overwhelm?54:25 - Creative Testing Approaches: How has your strategy evolved?59:44 - Maintaining High Creative Output: What’s your secret?1:04:15 - Opportunities for 2025: Where should agencies focus next?1:08:15 - Cultural Shifts in Your Agency: What was the biggest change?1:12:01 - Mentoring Media Buyers: How do you train your team?1:14:07 - Defining Your North Star: What’s your ultimate goal?1:15:20 - Rapid Fire Round: Quick insights and fun questions!1:17:47 - Advice for Young Marketers: What’s your best tip for newcomers?1:18:20 - Outro: Final thoughts and takeaways.
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpHow did Studio Hawk grow from a part-time startup to a $13M SEO powerhouse? 🚀 In this exclusive episode, we uncover the strategies, challenges, and lessons behind scaling Australia's largest specialist SEO agency. Join me as I sit down with Lawrence Hitches, Studio Hawk's General Manager, to explore what it takes to achieve phenomenal growth in the ever-evolving SEO industry.Discover how to rank your website number one, build a high-performance team, and drive more organic traffic with proven SEO strategies. From mastering client retention to overcoming the biggest scaling challenges, this video is packed with actionable insights for agency owners, SEO professionals, and anyone looking to improve their search engine rankings. Looking to scale your agency or improve your SEO services? Watch now to learn step-by-step how to achieve a #1 ranking and future-proof your business. Don’t miss out—subscribe and stay ahead in the competitive world of SEO!#seoagency #digitalmarketing #seo #specializedhiring #digitalindustry #digitalmarketing #emailmarketing #leadgeneration #seoagency #marketinganalyticsCHAPTERS:00:00 - Introduction00:41 - How did you become general manager of a $13 million SEO agency?02:48 - What was the initial revenue and biggest challenges in scaling?07:53 - What key strategies fueled your agency's rapid growth?10:23 - How did you expand your service offerings effectively?11:40 - What new services did you implement for success?13:00 - How do you structure services to ensure profitability?15:09 - Client retention vs acquisition: which is more important?20:04 - How to hire the right talent for your agency?24:33 - What are the best strategies to scale your agency?27:25 - How to maintain quality and consistency during growth?30:00 - White label SEO vs in-house team: what's the difference?31:43 - How do you find the best SEO minds in the industry?35:39 - What distinguishes an average SEO from a great one?38:01 - How to keep talented employees motivated and engaged?44:08 - How do you keep your team updated on SEO trends?45:45 - What skills are crucial for today's SEO professionals?47:28 - What are the differences between Australian and US SEO?50:14 - How will the role of SEO agencies evolve in the next 5 years?54:54 - Rapid Fire Questions57:01 - What final advice do you have for SEOs and agencies?57:30 - How can viewers connect with Lawrence?
Is AI killing SEO? Dr. Marie Haynes explains how artificial intelligence is shaking up search engine strategies and transforming how we drive organic traffic! In this insightful video, Dr. Haynes shares her journey from veterinary medicine to becoming one of the most respected voices in SEO, decoding Google algorithms and adapting to the rise of AI. Are traditional SEO tactics still relevant? How can you rank your website number 1? What role does AI play in reshaping content strategies and search engine rankings? Discover actionable tips to optimize for the helpful content update, build brand authority, and create original content that stands out in an AI-driven world. Whether you're just starting or you're a seasoned pro, this podcast offers practical advice to boost visibility and drive more organic traffic. Ready to stay ahead of the curve in this rapidly evolving landscape? Watch now and supercharge your SEO strategies! Don’t forget to subscribe for more expert insights and cutting-edge SEO tips.#digitalmarketing #contentmarketing #howtomakemoneywithai #contentcreation #aimetadata#seopodcast #aiseo #seoai #googlealgorithmchanges #mariehaynes #aiseo #aiwebsites CHAPTERS:00:00 - Intro00:37 - Marie's journey: Veterinarian to SEO expert03:55 - What made Mary effective at decoding Google updates?07:39 - Does disavow still work in SEO?10:47 - How has your perspective on SEO evolved over the years?18:48 - What are AI agents and their impact on the web?21:27 - What is Google’s Project Mariner?22:10 - What is Google’s Agent Space?22:59 - What is Google’s Customer Engagement Suite?23:42 - What is Google’s Agent Development Kit?25:27 - How will AI agents change user interactions with websites?28:32 - What are personalized shopping results?31:57 - How to optimize for the agent evolution?34:30 - Google AI mode vs. traditional search: What’s the difference?37:05 - What is the future of advertising?38:56 - What are the key takeaways from Google AI overviews?43:11 - How does AI mode impact traditional SEO?46:02 - What is E-A-T and its relation to Neuralink?49:10 - How does Google determine trustworthiness?51:46 - What are the January Quality Rater Guidelines updates?53:45 - How do Google's updates reflect in the SERP?55:39 - What was Britney's experience with AI-generated recipes?56:40 - Will authority matter more than backlinks in SEO?1:02:15 - What early mistakes do businesses make when adopting AI?1:05:18 - How do you stay ahead of the SEO curve?1:08:21 - What should agency owners do to prepare for the AI-driven future?1:11:05 - Rapid Fire: Quick insights1:13:43 - Where to find Marie?1:15:35 - Outro