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© 2026 Founder's Framework
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Tune in to hear Ninety founder, Mark Abbott, talk with other company leaders and entrepreneurs about key business-building frameworks and concepts. You'll learn strategies for overcoming obstacles, making informed decisions, and reaching your ambitious goals.
56 Episodes
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Mark Abbott sits down with Ninety’s head of product, Audra Stanton to discuss how founders should think about AI in their products and operations. As AI becomes part of nearly every business conversation, founders are facing real pressure from investors, customers, and competitors to incorporate it. The question is not whether AI matters. The question is how to approach it thoughtfully without losing focus on what actually makes a company strong. This episode explores the tension between inno...
Mark Abbott sits down with Kris Snyder and Christine Watts to introduce Impact Moments, a new podcast from the team at Ninety, the EOS software platform companies have come to know, love, and trust for the past ten years. This show is all about the real stories that shape culture, build clarity, and test leadership. These are the turning points inside EOS sessions and quarterlies that reveal what teams actually believe. Created for EOS leaders, implementers, and teams, Impact Moments brings t...
AI is changing how we work, but not by replacing people. It’s raising the bar for how we think. In this Founder’s Framework episode, Mark Abbott explores what AI reveals about our habits, clarity, and decision-making. It doesn’t remove the need for good judgment. It makes the gaps more obvious. This isn’t about fear or hype. It’s about learning how to think with AI in the loop and what that means for founders, teams, and culture. You’ll hear: Why founders are still responsible for making hard...
What happens when growth slows and leaders are forced to make decisions they hoped they could avoid? In this episode, Mark Abbott reflects on the hard lessons of 2025, a year that forced difficult decisions, exposed cultural misalignment, and pushed leadership maturity to the forefront. From navigating high care versus high performance to making one-way door decisions under pressure, this conversation breaks down what founders must confront when uncertainty reveals what is really happening in...
What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
What does it take to turn a five-acre crop into a national brand? In this episode, Mark Abbott talks with Jessie and Adrian Capote of J&C Tropicals, a third-generation family business built on their father’s vision and grit. They open up about the near-collapse that nearly ended it all, the decisions that turned things around, and how they’ve evolved from surviving to leading with clarity, culture, and structure. You’ll hear: How their father’s hustle created a produce legacyWhat it took ...
Founders can delegate a lot, but not everything. Mark Abbott sits down with Audra Stanton, Head of Product at Ninety, for a candid conversation about the work founders must own. From team drift to cultural misalignment, they explore how leadership shows up in the hard moments. In this episode: Why escalation is a leadership signal, not a handoffWhat happens when people avoid friction instead of facing itHow to model alignment without micromanagingConnect: → Follow Mark on LinkedIn: https://bi...
AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams th...
Emotional intelligence is not learned in a seminar. It is trained like a muscle. In this Founder’s Framework Podcast episode, Mark Abbott talks with Theran Knighton-Fitt, Co-Founder of MyGrow, about what they call the “EQ Gym,” a practical way for people to grow emotional intelligence inside companies. The conversation covers: Why most leadership training fails to create lasting changeThe difference between fixing systems and empowering peopleHow emotional intelligence shapes culture and pe...
Everyone talks about freedom as the ultimate goal of entrepreneurship, but for most founders, it’s not that simple. In this episode of the Founder’s Framework podcast, Mark Abbott sits down with serial entrepreneur and bestselling author Bob Glazer to unpack the real truth about freedom in the founder’s journey. They explore: Why most founders feel less free after starting a businessThe mental shifts required to escape the trap of “building yourself a job”How to delegate, build trust, and sca...
Building an AI assistant sounds like the obvious next move in today’s market—but most tools miss the mark. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of AI Products, TJ Kneale, about what it really took to build Maz, Ninety’s AI assistant designed to help teams run better. You’ll learn: → The internal problem that sparked the idea for Maz → Why Ninety chose to build a purpose-built AI tool from scratch → What founders should consider before integr...
It’s one thing to start a business. It’s another to intentionally design a company that can grow and evolve beyond your daily effort. In this episode, Ninety Founder & CEO Mark Abbott sits down with Michael E. Gerber, author of The E-Myth, to explore what it really means to build a company. They break down the trap of doing the work, the power of the Dreaming Room, and the eight personas every entrepreneur must grow through to build something that lasts. You’ll learn: → Why the founder’...
Building a mobile app sounds like a natural step for product-led startups, but it’s not always the right move. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of Product, Kyle Phillips, about what it really takes to build and maintain a mobile app. You’ll learn: Why timing matters more than ambition when launching a mobile experienceThe surprising tradeoffs startups face between web and native appsLessons learned from building Ninety’s own iOS and Andr...
In this episode of the Founder’s Framework podcast, Mark Abbott explores the tension between intensity and consistency in high-growth companies. Founders are often wired to push hard, but without consistency, that intensity becomes unsustainable and even damaging. Mark shares insights on how founders can build systems that support sustained growth, prevent burnout, and maintain alignment with their teams. Whether you're in the middle of a growth surge or trying to create more stability, this ...
Join us on the Founder’s Framework podcast as we dive deep with Mark Abbott, author of “Work 9.0: The Evolution of Work”, exploring the profound shifts shaping our workplaces—and our world. We stand at the intersection of two eras: leaving behind the Age of Information (Work 7.0) and embracing the Age of Understanding (Work 8.0), with our sights set on the transformative horizon of Self-Actualization (Work 9.0). In this episode, Mark unpacks what this transition means for visionary leaders ...
When a recession hits, will your company break, survive, or get stronger? In this episode of the Founder’s Framework podcast, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott unpack how the most resilient companies prepare for economic uncertainty. From zero-based budgeting and leadership alignment to antifragile culture and high-trust stakeholder relationships, this is your blueprint for weathering any storm and coming out stronger. You’ll learn: → How to assess if your ...
One team uses Asana. Another’s on Monday. A new hire swears by ClickUp. Everyone’s “getting work done,” but no one’s aligned. This is what we call OS Anarchy — when every department runs its own tools and processes, creating friction, fragmentation, and a whole lot of rework. In this episode of the Founder’s Framework podcast, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott dig into what happens when you don’t have a Unifying Operating System. It’s a conversation about s...
Raising money is one thing. Choosing investors who truly align with your company’s values, strategy, and long-term vision is another. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott explore why investor relationships often outlast everything else and what founders need to consider before signing a term sheet. From alignment on Forever Agreements to spotting red flags, this is a conversation about choosing the right partners for the journey ahead. What yo...
You can’t scale what you can’t define, and few things test that truth more than Brand Drift. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott unpack one of the most common challenges growing companies face: the slow, often invisible slide into brand misalignment. Vision starts clear. Messaging feels right. But as the team expands, the offering matures, and the world shifts, you realize the story you're telling no longer matches the company you're building...
In a world of constant change, great companies stay grounded by knowing what should never change. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott dive into the concept of Forever Agreements—the core commitments that define who you are as a company and act as the throughline across every stage of growth. These aren’t strategies or tactics. These are the foundational agreements that shape your culture, your identity, and your future. What you’ll learn: Wh...
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