Hotel Tech Insider

What if you could design the perfect hotel room—not on paper, but by testing it in real life with 200 real guests? In this episode, Asli Kutlucan, CEO of TFE Hotels Europe, reveals how her team built a “lab hotel” in Berlin to reimagine hospitality from the ground up.This episode is tailored for experienced hoteliers, executives, and owners who want to stay ahead of shifting guest expectations, leverage new technology, and explore strategies that balance innovation with operational efficiency.Takeaways:Inside the Lab Hotel: Learn how TFE turned a redundant retail space into a living R&D hub, where design, tech, and guest behavior are tested in real time.Guest Experience Platform (GXP): Hear how TFE built a scalable tech stack that eliminates admin work for staff while delivering a more intuitive, guest-driven journey.Surprising Innovations: Discover unexpected experiments like “upgrade boxes,” where guests can rent add-ons like Nespresso machines or hair straighteners by phone—transforming upsells into a frictionless, tech-enabled experience.Don’t miss future conversations with the leaders shaping hotel innovation. Subscribe to Hotel Tech Insider, share this episode with your peers, and stay tuned for more strategies to build the next generation of hospitality.

What if you could run a 116-property hotel portfolio without a single traditional front desk? In this episode of Hotel Tech Insider, Julius Anders, Head of Operations at Numa, reveals how his team is redefining hospitality with technology at its core.Key Takeaways:AI-Driven Decision Making: How Numa uses data, automation, and AI to save up to 60% in payroll costs.Guest Experience Reimagined: What a fully digital guest journey looks like—from booking to checkout—without a front desk.Build vs. Buy Strategy: Why Numa develops 60% of its tech in-house and how that shapes innovation and operational agility.With consumer behavior shifting and traditional hotel models under pressure, this conversation offers a roadmap for future-ready operations.👉 Subscribe to Hotel Tech Insider on Spotify or Apple Podcasts, and share this episode with a colleague shaping the future of hotel operations.

Can rethinking something as fundamental as market segmentation unlock new performance gains in hotels? Joe Pettigrew, Group Chief Commercial Officer at L+R Hotels—one of the world’s largest privately held hotel investment and operating groups—thinks so.Takeaways: • Hear how L+R Hotels is standardizing PMS, RMS, and CRS across 100+ properties to unlock scale, consistency, and better reporting. • Learn why Pettigrew believes benchmarking intelligence platforms like CoStar, Amadeus, and Lighthouse matter more to revenue success than any single operational system. • Discover why stablecoins and AI discoverability could reshape payments, loyalty, and how hotels appear in future travel searches—insights most hoteliers aren’t yet preparing for. While most industry conversations fixate on personalization, Pettigrew argues it’s overrated—with limited returns compared to getting the fundamentals right in segmentation, benchmarking, and tech consolidation. Don’t miss this rare inside look at how one of the industry’s most sophisticated ownership groups is thinking about technology. Subscribe to Hotel Tech Insider for more conversations with leaders shaping the future of hotels.

What do you get when a 14-property hotel brand rips out its entire legacy tech stack—and lives to tell the tale? In this episode, Josh Edwards, Operating Systems Manager at Penta Hotels, takes us behind the scenes of one of the most ambitious tech overhauls in the European hotel market.Takeaways: • Hear how Penta Hotels saved 175,000+ staff hours annually by replacing outdated systems with a next-gen stack—without sacrificing service. • Learn how to successfully manage change at scale, from piloting PMS platforms to gaining buy-in from skeptical hotel teams. • Discover why 25% of guests now purchase upsells, and how thoughtful use of automation and kiosks can unlock new revenue without alienating staff or guests. Penta Hotels isn’t just any brand—it’s a forward-thinking company that dared to question every operational assumption. From payments to POS, CRM to guest messaging, Josh shares the blueprint for future-proofing your tech without losing your brand’s soul. One surprising insight? Automating card payments alone accounted for the majority of the 175K hours saved. If you’re thinking about upgrading your systems—or questioning whether bold change is worth it—this episode is for you. Subscribe to Hotel Tech Insider for more insider stories from leaders shaping the future of hospitality.

Bob Hotels converted 70% OTA reliance to nearly 50% direct bookings in under a year—partly by using an AI phone agent (GoodCall) to convert phone inquiries into instant SMS-driven bookings.Can a roadside motel really outperform the compset—and become the #1 value property in an entire city—within a year? In this episode, Janis Krums, Managing Partner at Bob Hotels, reveals how his team transformed a run-down Sleep Inn into a top-rated boutique brand using a fresh tech stack, street-smart branding, and startup-level hustle.This episode is for experienced hoteliers, GMs, and asset managers looking to revitalize underperforming assets, modernize their tech stack, and rethink guest engagement for today’s traveler—without breaking the bank.Takeaways: • How to build a modern tech stack from scratch: Janis walks through the exact vendors and decision-making logic behind Bob Hotels’ PMS, booking engine, CRM, guest messaging, revenue tools, and even an AI-powered phone agent. • Using social proof and reviews as growth engines: Learn how the team grew to 1,100+ Google reviews with a 4.8-star rating in less than a year—and how that impacted OTAs, pricing, and occupancy. • Why legacy vendors are getting left behind: Hear Janis’ frank take on why most hotel tech incumbents miss the mark—and why younger, hungrier companies are earning his business.

What can Four Seasons Bora Bora and a New Zealand hostel teach you about building smarter hotel tech stacks? In this episode, Michael Belanger, VP of Commercial Strategy at GCP Hospitality, unpacks the unique challenges—and surprising advantages—of managing one of the most diverse hotel portfolios in the world.Takeaways: • Learn why small and independent hotels are often more agile than global brands when it comes to adopting new technology. • Get insider strategies for tech stack decisions across both luxury resorts and hostels—including tools like Mews, Triptease, and SiteMinder. • Discover how GCP is rethinking the role of CRM vs PMS—and why that shift could unlock the next era of personalization and profitability.Don’t miss an episode—subscribe now to Hotel Tech Insider for more real-world strategies from the industry’s top leaders and innovators.

How can hostels balance cutting-edge technology with the irreplaceable value of human interaction? In this episode, Peter Zilke, COO of Safestay Hostels, reveals the secrets behind creating a vibrant community experience while leveraging innovative tech solutions.Key Takeaways:Discover how Safestay uses social media not just for marketing, but as a vital communication tool that enhances guest interaction before, during, and after their stay.Learn about the importance of a robust property management system (PMS) in managing high transaction volumes and streamlining guest communication, especially in a hostel environment.Understand the role of AI in hospitality, including its applications in pricing strategies and internal communication, while recognizing the limits of technology in maintaining genuine human connections.

What if a humanoid robot could revolutionize the way your hotel operates? In this episode, Filip Linek, the innovative owner of two family-oriented hotels in the Czech Republic, shares how he's leveraging AI technology to enhance guest experiences and streamline operations.Key Takeaways:Discover how Filip is integrating a humanoid robot, named Bea, to handle administrative tasks and improve communication between staff and guests, setting a new standard for hospitality.Learn about the unique compensation model that ties staff salaries to guest satisfaction scores, fostering a culture of excellence and accountability.Explore the challenges and successes of implementing AI in a hotel setting, including the importance of human interaction in a tech-driven environment.

How can a hotel chain with over 5,700 properties transform its tech support into a human-centered experience? In this episode, Tariq Valani, Global SVP of Support Services at Accor, reveals the innovative strategies that are reshaping the way hotel technology is delivered and supported.Key Takeaways:Discover how Accor centralized its support services from eight regional desks to a single global function, enhancing efficiency and user experience across its diverse portfolio.Learn about the importance of understanding user personas in tech support, and how prioritizing front-line staff needs can significantly impact guest satisfaction.Explore actionable insights on implementing human-centric design principles in tech support, including training programs that empower agents to empathize with users and take ownership of their service interactions.

How can leveraging technology transform the guest experience and streamline hotel operations? In this episode, Jose Suarez, the IT Director for The Capital Hotel Group, reveals how his team is redefining the hospitality landscape through innovative tech solutions.Key Takeaways:Discover how The Capital Hotel Group built a hybrid system by integrating custom features into an off-the-shelf Property Management System (PMS), enhancing operational efficiency and guest engagement.Learn about the importance of data orchestration in personalizing guest experiences, from booking to post-stay communication, and how it can lead to higher satisfaction rates.Explore the role of AI in automating guest reviews and generating actionable insights, allowing hotel staff to focus on delivering exceptional service.

How can a hotel chain leverage cutting-edge technology to redefine revenue management and enhance guest experience? In this episode, Fernando Vives, Chief Commercial Officer at Minor Hotels, reveals the transformative strategies that are setting his organization apart in the competitive hospitality landscape.Key Takeaways:Discover how Minor Hotels utilizes a proprietary forecasting system to automate pricing and optimize revenue management across over 400 properties in Europe and the Americas.Learn about the strategic partnership with Duetto that has enabled Minor Hotels to implement dynamic pricing and open pricing models, allowing for unprecedented flexibility and responsiveness to market demand.Understand the importance of a customer-centric approach in hospitality, and how technology can augment human capabilities to enhance guest satisfaction and operational efficiency.

What if embracing digital transformation could unlock new revenue streams for your hotel? In this episode, Jason Jackson, Vice President of Operational Strategy and Integration at Schulte Hospitality, reveals how innovative technology is reshaping the hospitality landscape.Key Takeaways:Discover the impact of digital tipping software on employee satisfaction and guest experience, with over $120,000 in tips distributed in just seven months.Learn about the critical role of business intelligence tools like ProfitSword and Hotel Effectiveness in optimizing labor management and financial performance across a diverse portfolio of nearly 200 hotels.Understand the importance of adaptability and engagement in the hospitality industry, and how these traits can drive success in an ever-evolving market.

How can technology enhance the human touch in hospitality without losing the essence of personal connection? In this episode, Scot Hopps, Senior Vice President of Operations at Lark Hotels, reveals the delicate balance between leveraging technology and maintaining genuine guest interactions.Key Takeaways:Discover how Lark Hotels is revolutionizing the guest experience by integrating technology that enhances service without replacing the human element.Learn about the critical role of an effective accounting system, specifically HIA (Hotel Investor Apps), in driving operational success and improving financial reporting.Understand the strategic decision-making process behind migrating to a new property management system (PMS) and how it empowers staff to deliver exceptional service.

How can technology enhance genuine human connection in hospitality? In this episode, William Costley, COO of Time Hotels, reveals how the right tech stack can empower teams to deliver exceptional guest experiences while maintaining a strong service culture.Key Takeaways:Discover the critical role of a Property Management System (PMS) in integrating various hotel operations and enhancing guest interactions.Learn about Time Hotels' innovative approach to expanding their brand portfolio, including the launch of lifestyle brands focused on sustainability and wellness.Understand the importance of a robust Request for Proposal (RFP) process in selecting a revenue management system that aligns with your hotel's unique needs and operational scale.

Is your hotel technology stuck in the past? In this episode, Matthijs Welle, founder and CEO of Mews, reveals how innovative property management systems can revolutionize the guest experience and streamline operations.Key Takeaways:Discover how Mews is breaking down barriers between hoteliers and guests to create personalized experiences that enhance customer satisfaction.Learn about the pivotal role of tokenized payments and open APIs in modernizing hotel operations and driving revenue growth.Understand the importance of leveraging AI to transform guest data into actionable insights, enabling hoteliers to deliver tailored experiences that keep guests coming back.

How can luxury hotels redefine the guest experience by transforming check-in and check-out into a more personalized journey? In this episode, Kris Leszczynski, Group GM at London based Edwardian Hotels, reveals innovative strategies that blend technology with exceptional service.Key Takeaways:Discover how Edwardian Hotels leverages technology to create a seamless guest journey, from pre-arrival communications to personalized in-stay experiences.Learn about the importance of integrating CRM and PMS systems to enhance operational efficiency and guest satisfaction, allowing staff to focus on building relationships rather than administrative tasks.Explore the surprising role of technology in maintaining the human touch in luxury hospitality, ensuring that guests feel recognized and valued throughout their stay.

How can a hotel brand leverage technology to enhance guest experience while maintaining a personal touch? In this episode, Stuart Godwin, Managing Director of Lamington Group, reveals the innovative strategies that have helped his company achieve over 50% direct bookings.Key Takeaways:Discover how Lamington Group's unique Room 2 product combines the best features of serviced apartments, Airbnb, and traditional hotels to cater to a diverse range of guests.Learn about the importance of a user-friendly booking engine and how it can significantly reduce friction in the booking process, encouraging direct bookings over OTAs.Explore the newly launched Hometown Club loyalty program, designed to drive brand loyalty and enhance guest engagement through instant rewards and personalized perks.Don’t miss out on future episodes filled with expert insights—subscribe today and share this episode with fellow hoteliers looking to elevate their technology game.

What if you could manage 100 hotel receptions with just two staff members? In this episode, Kahraman Yigit, co-founder and CEO of Olive Living, reveals how innovative technology is reshaping the hospitality landscape and enhancing the human touch in service.Key Takeaways:Discover how Olive Living transitioned from co-living to a tech-driven hotel operator, leveraging AI and video conferencing to streamline operations and improve guest experiences.Learn about the unique implementation of remote reception management, allowing a single team to oversee multiple properties, significantly reducing operational costs while maintaining high service standards.Explore the integration of AI-enabled analytics for real-time sentiment analysis, enabling hoteliers to proactively address guest needs and elevate service quality.

Are your hotel’s technology systems holding you back from achieving growth? In this episode, Howard Phung, Group Director of Digital at Australia's Pro-invest Group, reveals how a strategic tech stack can transform your hotel operations and drive significant growth.Key Takeaways:Discover the critical importance of selecting the right Property Management System (PMS) and how ProInvest successfully reduced their PMS from eight to three, with plans to consolidate further.Learn about the role of AI in enhancing guest experiences and operational efficiency, and why it’s essential for hoteliers to prioritize AI in their tech strategies.Understand the significance of cybersecurity in the hotel industry, including key features to look for in PMS vendors to protect sensitive guest data.

Is the hospitality industry truly ready for a technology revolution? In this episode, Adam Harris, co-founder and CEO of Cloudbeds, reveals how innovative tech solutions are reshaping the guest experience and operational efficiency in hotels worldwide.Key Takeaways:Discover how Cloudbeds' multimodal AI is transforming data into actionable insights, enabling hoteliers to optimize revenue and enhance guest journeys.Learn about the five essential pillars of hotel operations that can streamline processes and improve staff efficiency, from guest acquisition to operational intelligence.Understand the surprising gap in customer engagement within the hospitality sector, as Adam shares his personal experience of receiving minimal birthday greetings from hotel brands, highlighting the industry's need for better personalization.