Reframed The Podcast

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4c1YKHR▶ About This Episode:Cinematographer Cyan Mariani joins Dylan Hahn to break down the bold black-and-white music video that’s been gaining attention online. Cyan shares how he created striking contrast with minimal lighting setups, balanced hard and soft sources through a single window, and unified footage from four different cameras using film scans. They also get into working fast with limited resources, adapting when locations fell through, and how constraints helped shape the final look of the piece.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/478c22O▶ About This Episode:Cinematographer Patrick Pickler joins Dylan Hahn to break down his North Face commercial, shot high up in the mountains on glaciers near France. They go shot-by-shot through the film, explaining what was actually filmed on location versus what was built later in a studio. Patrick shares how they carried full camera setups up the mountain, shot on 35mm in extreme weather, and used tools like thermal cameras, miniatures, and motion control to pull off specific shots, all in pursuit of images that could only exist somewhere between the real world and something imagined.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3Ns61qW▶ About This Episode:Cinematographer Rowan Biddiscombe and Dylan Hahn break down the viral shot from his latest commercial for Ardbeg Whiskey. They reveal the unconventional lens, Steadicam work, and blend of practical effects and VFX that brought the image to life. Rowan shares how the team tackled shooting in remote natural locations with a small crew, the meticulous prep behind technically ambitious shots, and the tiny details filmmakers obsess over but audiences rarely notice. It’s a conversation about craft, problem solving, and why showing the real process behind an image matters more than ever in an era where viewers increasingly assume everything is AI.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to break down his Super Bowl campaign for He Gets Us — and the 64-page treatment that won him the job. Solomon shares how he approached five distinct films in one ambitious shoot, discovered the campaign’s linchpin in vintage consumerist audio, and built clear creative rule sets to navigate scale, faith, excess, and restraint. It’s a conversation about protecting set culture, analog craft in an AI world, and why cool imagery isn’t enough if it doesn’t move you.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4704rTG▶ About This Episode:DP Mason Charles joins Dylan Hahn to break down how he and director Nick Nelson built a surreal, black-and-white fever dream around an unexpected tool: an Xbox Kinect. The depth-scan “nanoparticle” look became the backbone of the project, layered with black-void builds, 3fps Alexa textures, drone-mounted lighting, underwater housings, and tightly integrated VFX. They talk experimentation, collaboration, and what it feels like to step into the title of cinematographer while still early in the journey, chasing bold ideas and sharpening your voice with every project.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4cAPriN▶ About This Episode:Directors Folkert Verdoorn and Simon Becks join Dylan Hahn to break down the chaotic, cartoon-fueled world of A$AP Rocky’s “PUNK ROCKY” music video. From fake suburban backlots and prosthetic eyes that sing, to breaking windows and car crashes they unpack collaborating with Rocky as a third director, casting wildly exaggerated characters (including Winona Ryder), pulling off ambitious long takes under pressure, all in the pursuit of building a fully realized world that runs on its own strange logic.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to create motion, texture, and intensity. From phantom slow-motion experiments to analog video feedback loops, this episode is a look at how intentional technical choices can turn a small shoot into something bigger.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Oren Soffer joins Dylan Hahn to break down the first narrative project shot on Fujifilm’s new GFX Eterna 55. Instead of showcasing the camera's abilities in ideal conditions, the team embraced harsh light, tight spaces, minimal crew, and a production pipeline designed to truly stress-test the camera. They dive into large sensor techniques, lens coverage, mixing spherical and anamorphic formats, shaping light through subtraction, and how a 70mm close-up can feel both intimate and epic. Along the way, Oren shares his philosophy on lens testing, working fast without losing control, and why, despite all the tech, cameras themselves might be the most overrated part of filmmaking.

▶ About This Episode:In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VFX. They dig into rotating floors, real grass and livestock on set, wire rigs, lighting for post, and why owning the edit changes how you direct. A precise, behind-the-scenes look at how taste, preparation, and total creative control come together at the highest level.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/49EJ9vB▶ About This Episode:Director Zee Ntuli joins Dylan Hahn to break down his visually hypnotic commercial for Audemars Piguet. They unpack why the project was treated like a visual palindrome, how analog philosophy guided every creative decision, and what it really took to shoot a dancer suspended over a corrosive salt lake. Zee walks through the balance of real-world capture and heavy VFX, the collaboration with the production company Monumental, and the importance of creating space on set for intuition, emotion, and play.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3MA5C5b▶ About This Episode:Anytime you see a commercial this polished, it’s easy to forget how many invisible decisions went into every frame. In this episode of Reframed, Dylan Hahn sits down with director Nitram to unpack the making of his McDonald’s spot, a deceptively simple idea built on obsessive preparation, technical restraint, and creative confidence.

▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most iconic moments. Along the way, Jackson opens up about pitching at a high level, collaborating with editors and composers like lifelong friends, and fighting to keep the creative process as playful as it was when he started.▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/48r9zBx

▶ About This Episode:Director Sterling Larose joins Dylan Hahn to break down the making of Sawyer Hill’s music video "Eye for an Eye." Sterling walks through how he pulled off the snow dolly shot he always dreamed of, practical blood effects, fire elements, and the thorn-covered forest—all on a tight timeline with a tiny team. They talk treatments, problem-solving on set, and how practical builds and smart VFX can turn a small production into something that feels huge.▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/49xMCh7▶ About This Episode:Director Spencer McDonald joins Dylan Hahn to break down his AllTrails campaign — a six-day, three-state adventure shot almost entirely on a probe lens. Spencer shares how he and DP Mika Altskan ditched the typical commercial approach and embraced spontaneity, real friends, real hikes, and the weirdly magical POV a probe lens reveals when you just take it outside. They get into treatment building, improvisation, sound design, lens experiments, and how a laid-back shoot can still result in razor-sharp creative decisions.▶ Sources:• Watch the AllTrails “Feels” Commercial • https://vimeo.com/1088484712• Connect with Spencer McDonald:• https://spence.world/about• https://www.instagram.com/spenceymac/?hl=en

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/3LmUkAq▶ About This Episode:Director Jack Fitzwilliam joins Dylan Hahn to unpack his short film "A Journey - Tails From the Road" - a poetic travel piece born from a month-long journey across Central Asia. Jack breaks down how he and Jason transformed a brand-supported trip with Peak Design and Huckberry into something far deeper, and how embracing chaos, bribed cops, and broken cars can lead to the most honest kind of filmmaking. The conversation dives into color, camera choices, the ethics of using AI for storytelling, and what it means to chase authenticity in a world built on reference and replication.▶ Sources:• Watch "A Journey - Tails From the Road"• https://youtu.be/y-HIbhDg5y4?si=eZLI_0m0Uz96czWE• Follow Jack Fitzwilliam:• https://www.instagram.com/fitzwander/• https://www.jackfitzwilliam.com/• Check out Eyecandy:• https://eyecannndy.com/▶ Credits:Shot and Edited: Jack FitzWilliam @fitzwanderCreative Producer: Jason Siegel @jsiegelphotographyColorist: Ashton Thomas @ashton.color Sound mix: ADY.AUDIO @ady.audio▶ About The ReFramed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/42J2KrY▶ About This Episode:Director Jesse James McAvoy joins Dylan Hahn to break down one of the wildest, most choreographed commercials of the year. From building lifelike characters to orchestrating camera moves, Jesse reveals how meticulous pre-visualization, six weeks of prep, and a dash of chaos turned a two-day shoot into a full-blown cinematic fever dream. ▶ Sources:• Watch the Picklebet Commercial• https://www.jessejamesmcelroy.com/#/picklebet-pickle/• Connect with Jesse James McElroy• https://www.jessejamesmcelroy.com/• https://www.instagram.com/jj_mcelroy/▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/46Hm8q8▶ About This Episode:Director Folkert Verdoorn and Dylan Hahn unpack the surreal medieval fairytale world he and co-director Simon Becks created for their recent music video for Cero Ismael. From wrangling extras to dragging a stunt performer through a cobblestone street, they break down how practical rigs, stock images, and just enough VFX made a massive world feel alive.▶ Sources:• Watch DRIVING ROUND LOOKING FOR UNKNOWN• https://www.youtube.com/watch?v=jWPB1QCqZXc• Connect with Folkert Verdoorn• https://folkertverdoorn.com/• https://www.instagram.com/folkert.verdoorn/?hl=en▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4m6ZOMq▶ About This Episode:Cinematographer Dustin Lane and Dylan Hahn break down the making of Leon Vynehall's music video "Cruel Love". With just two days and a tight budget, Dustin shares how storyboards, practical rigs, and smart lighting pulled off a full-blown sci-fi world. They get into miniatures, VFX tricks, and what it’s like to balance passion projects with paying gigs—all while keeping the human side of filmmaking alive in the age of AI.▶ Sources:• Watch Cruel Love - Leon Vynehall• https://www.youtube.com/watch?v=uVzq9g26RiI• Connect with Dustin Lane:• https://dustin-lane.com/• https://www.instagram.com/dustinlane/▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ About This Episode:What’s the secret to staying creative in a niche you’ve nearly mastered?In this episode of the Reframed Podcast, Dylan Hahn sits down with filmmaker Scott Secco to break down his latest project, Deluge, a rain-soaked, slow-motion, camera-rigging masterclass in the world of mountain biking. Scott shares how he engineered jaw-dropping shots, from custom-built vertical drops through rain to rigging cameras to bikes in almost every way possible. He opens up about balancing creative risk with client work, the art of building a career in a niche, and why pushing limits sometimes means breaking a few rigs (and maybe a lens or two).▶ Sources:• Watch Deluge•    • DELUGE: A Freeride MTB Short | Outdoor Res...  • Connect with Scott Secco:• https://vimeo.com/secco• https://www.scottsecco.com/▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.▶ Find Inspiration with Frame Set:• https://go.frameset.app/3UMIL7n

▶ Find Inspiration and develop your ideas with Frame Sethttps://go.frameset.app/4moEtif▶ About This Episode:In this episode of the Reframed Podcast, Dylan Hahn asks director Alexis Gomez what it’s like to direct a true icon of cinema, Adrien Brody. They talk about how tight the schedule was and how a single postcard became the emotional thread for an entire commercial. From subtle camera moves to sunlight and symbolism, Alexis breaks down how chaos, trust, and spontaneity led to something honest and cinematic.▶ Sources:• Connect with Alexis Gomez• https://alexisgomez.co/project/kismet/•   / alexisgomez  • Watch Kismet• https://vimeo.com/1066644254▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.