Side Hustle Suitcase

What would you do if you logged in and saw that more than 10,000 people had unsubscribed from your newsletter?Most people would panic.In this episode of Side Hustle Suitcase, I’m sharing why that kind of email list cleanup can actually be one of the smartest things you do for your business.I break down two simple email marketing changes that can make a big difference in your opens, engagement, deliverability, and subscriber relationships.First, I talk about how adding personalization back into my emails led to more replies and stronger engagement. Then I show why pruning inactive subscribers is not something to fear, but something that can help your list perform better and even lower your email platform costs.I’ll also show how easy it is to set this up inside Kit, including using automation to identify cold subscribers, send re-engagement emails, and automatically remove people who are no longer opening.Build your newsletter on Kitpaulgowder.com/kitEcamm - ecamm.com/powwowsWant help building a strategy like this? Join the community: www.onthewaycommunity.com I'm an affiliate with Kit and Ecamm.

SEO has changed, and if you’re only thinking “blog posts,” you’re missing one of the fastest ways to get discovered right now: short-form video.In this episode of Side Hustle Suitcase, I’ll show you how search behavior is shifting, why Google is indexing video insanely fast, and how you can use a simple “b-roll + voiceover” format to get your content found quicker.I share two real examples:A test live stream from the Last Bear Moon Powwow that showed up in Google search results within minutesA short-form video about the 2026 Powwow Calendar that now appears when people search “2026 powwow calendar”The takeaway: take your pillar content (the topics you want to be known for) and turn it into strategic short-form videos that are easy for both people and search engines to understand.Want help building a strategy like this? Join the community: www.onthewaycommunity.comWant a step-by-step system to create content fast? Join the challenge: paulgowder.com/facebookchallenge (26 pieces of Facebook content in 10 days, delivered by email)If this helped, subscribe for more practical tips on content, community, and growth.My Studio SetupSony A6300 camera - https://amzn.to/4tSIwrl Sigma 16mm f/1.4 lens - https://amzn.to/3OvPuTe Elgato Cam Link - https://amzn.to/4azfHJ7 Ecamm Live - https://ecamm.com/powwows Shure SM7B mic - https://amzn.to/478uZ5c Stream Deck - https://amzn.to/46qcVU4 Elgato Key Light - https://amzn.to/3N1Yfnt Elgato Key Light Air - (Now called Neo) - https://amzn.to/3ZULxda VariPole - https://amzn.to/4ruoUIA

Want a better home studio setup for YouTube, podcasting, or live streaming?In this episode of The Side Hustle Suitcase, I break down my desktop studio setup and show you how I create a clean, professional look with:Sony A6300 camera - https://amzn.to/4tSIwrlSigma 16mm f/1.4 lens - https://amzn.to/3OvPuTeElgato Cam Link - https://amzn.to/4azfHJ7Ecamm Live - https://ecamm.com/powwowsShure SM7B mic - https://amzn.to/478uZ5cStream Deck - https://amzn.to/46qcVU4Elgato Key Light - https://amzn.to/3N1YfntElgato Key Light Air - (Now called Neo) - https://amzn.to/3ZULxdaVariPole - https://amzn.to/4ruoUIAI’ll also share a few tips on building your setup over time so you do not feel like you have to buy everything at once.Check the links below for all the gear and tools I mentioned (affiliate links).

I’ve been testing a simple little tweak in how I schedule Facebook posts and it’s quietly added 100 new email subscribers for me, without paid ads and without grinding out extra content.In this episode of Side Hustle Suitcase, I’m walking you through the exact change, why it works, and how to set it up inside your Facebook scheduling tool so your posts do more than get likes and comments, they actually send people to your email list.If you’ve been posting consistently but your list isn’t moving, this is an easy shift that can start working with what you’re already doing.Start using Smarterqueue - paulgowder.com/smartqPodcast Produced Using Ecamm 🎁 Save 15% with my code: powwows 👉 https://ecamm.com/powwows My Home Studio Hardware https://www.amazon.com/shop/powwowscom/list/1T3Q1TTAUFRRK?ref_=cm_sw_r_cp_ud_aipsflist_08VXCS0MJZG18AY8JCT5_1 Have questions about how I use Ecamm for my setup? Drop them in the comments!

Ever feel like Facebook is playing games with your reach?You’re not alone, and a lot of the “advice” out there is straight up holding creators back.In this episode of Side Hustle Suitcase, I'll unpacks three of the biggest Facebook myths you’ve probably heard:Using a scheduler hurts your reachPosting links gets you no reachPosting too often gets you punishedHere’s the twist: the tool isn’t the problem. The algorithm isn’t out to get you.I'll show you how I still get millions of organic views - and still breaking all these myths.Want to put this into action right now?Join our 26 in 10 Challenge and post with a plan for the next 10 days: paulgowder.com/facebookchallengeJoin my creator community: https://onthewaycommunity.com

At a recent creator conference, I heard  @thelizwilcox  say something that hit me hard:“You’re spending money on the wrong stuff.”And she’s right.We’ll drop hundreds (or thousands) on cameras, lighting, or mics — but hesitate to invest in the tools that actually grow our business.In this episode of The On The Way Show, I’m talking about how creators need to start thinking differently about spending… and why your email platform should be one of your first investments.If you’ve ever said, “If money wasn’t an issue, I’d pick Kit…” — then you already know it’s the right choice.👉 Links & Resources:• Learn more about Kit: paulgowder.com/kit• Join my creator community: onthewaycommunity.com

I just got back from Creator Camp in Portsmouth, New Hampshire, hosted by Ecamm. In this video I share who the event is for, what I learned, and how I am simplifying my setup and my idea process so I hit record more often.Creator Camp is a great fit if you are a creator who uses video to grow your business and community. Not every session is about cameras. The focus is on making video that actually moves your goals forward.My big takeaways• I am not the only one who struggles to publish consistently, which is oddly motivating.• Remove friction everywhere. Simple studio, prebuilt Ecamm scenes, and a repeatable outline.• Keep an ideas bank so I never face a blank page.• Commit to consistent outputs so momentum builds.The best part of conferences is the people. Hallway conversations with speakers and creators sparked new ideas and even opened doors for future projects. Special shoutouts to Phil for idea frameworks, Lou for community inspiration, Luria for an all-in-Ecamm presentation that gave me studio ideas, Brandon for pure energy, and Jeff for AI tools I am testing now.We also squeezed in a side trip to Salem with friends. The city goes all in for spooky season. Portsmouth itself was a win, too. Walkable, great food, and Kelli did a harbor tour while I was in sessions.Want to keep these hallway conversations goingJoin me in the On The Way Community. www.onthewaycommunity.comWe swap ideas, workshop workflows, and help each other hit record. onthewaycommunity.comEcammecamm.com/powwowsCreator Camphttps://www.ecamm.com/camp/Creator News Livehttps://www.youtube.com/watch?v=Tr7ikPI6KikMomentumhttps://www.loumongello.com/momentum/Thanks for watching. Tell me in the comments what is stopping you from hitting record and what you want to see next.Disclosure: Some links may be affiliate links. It will not cost you anything and it helps support the channel.

In this week's episode of OTW, I’m sharing my favorite online business communities—the places I return to every week to stay informed, get the latest tips, and see what’s working right now.From forums to Facebook groups, podcasts to newsletters, these communities help me stay up to date, engage with like-minded entrepreneurs, and continue learning. I truly believe that finding the right community—where you have accountability partners, friends, and people who challenge you—can be a game-changer for your business growth.Tune in to hear where I hang out online and how these spaces can help you level up your business too!Walt Disney World Wallpapershttps://powwows.thrivecart.com/walt-disney-world-mobile-wallpapers/📩 Want to grow your own engaged community?Join my CommunitySpark Newsletter for weekly insights on building your audience through email & social media!👉 www.paulgowder.com/communitysparkLou Mongello's Hub and Momentumhttps://www.loumongello.com/mini-course/Creator News Live With Jeff Siehhttps://socialmedianewslive.com/Liz Wilcox Email Marketing Membershiphttps://powwows--lizwilcox.thrivecart.com/email-marketing-membership/Stupid Simple Blogginghttps://powwows--stupidsimpleseo.thrivecart.com/stupid-simple-blogging-bd/64cd1d705c638/I am an affiliate for several of these communities - and a paid member.

Hitting a big milestone? Don’t just celebrate—bring your community along for the ride!In this episode, I’m sharing how I’m celebrating 100,000 YouTube subscribers with an interactive Spin to Win game, where my readers can score a YouTube Play Button sticker.The best part? You can do the same! For less than $1 per winner, you can run a fun giveaway that boosts engagement, drives traffic, and grows your email list—all while celebrating your success with your audience.Tune in to learn how to turn your wins into more connections, more engagement, and more growth!Level Up Your Giveaway Coursepaulgowder.com/giveaways30% Off - Coupon Code - spintowinCommunity Spark Newsletterhttp://paulgowder.com/communitysparkWork with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/ @RSVLTS

I made one simple change to how I upload Reels to Facebook, and the results were insane—a 3,000% increase in views! 😱In this video, I break down exactly what I did, share the initial results, and discuss whether this is causation or just a wild coincidence. I'll also talk about how I'm tracking the data to see if this growth continues or if it's just a fluke.If you're trying to grow your views on Facebook Reels, you don’t want to miss this!📊 Have you experienced a sudden spike in views from a change? Let me know!Work with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/ @RSVLTS Powered By Ecammhttps://www.paulgowder.com/ecamm @EcammLive

Today, I'm sharing three valuable lessons I took away from my recent conference. I truly believe these insights will resonate with you too!Momentum SpeakersLisa Dinoto Glassnerhttps://www.instagram.com/thecastlerunnerMatt Brielhttps://www.linkedin.com/in/matt-brielKyle Scotthttps://www.linkedin.com/in/kylewilliamscott/Connor Brown @vacationkingdoms  Jeff Sieh @creatornewslive  Katie Fawkes @EcammLive  Work with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/ @RSVLTS Powered By Ecammhttps://www.paulgowder.com/ecamm @EcammLive

Attending the right conferences can boost your career, expand your network, and introduce you to new industry trends! In this video, I’ll guide you through how to pick the best conferences to attend, whether you're looking for networking opportunities, education, or brand exposure. Plus, I’ll share my top strategies on how to prepare, make meaningful connections, and maximize every moment while you're there.Work with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/ @RSVLTS  Powered By Ecammhttps://www.paulgowder.com/ecamm @EcammLive 

Want to sail with Disney Cruise Line without breaking the bank? In this video, I’ll share my top insider tips to help you find cheaper Disney cruises! Whether you’re a first-time cruiser or a Disney veteran, these strategies will help you score the best deals and save money on your next Disney adventure.What I’ll Cover:✅ Seasonal Times – The best (and cheapest) times to sail✅ Guarantee Rooms – How booking a mystery cabin can save you big✅ How Rates Increase Over Time – Why booking early is key✅ Repositioning Cruises – Hidden gems for budget travelers✅ Extra Tips – Travel agents, special offers, and more!Don’t miss out on these proven tips for making the most of your Disney cruise experience without overspending!Kelli Gowder - For Your Travel Planningkelli.gowder@keytotheworldtravel.comWork with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm

Are you tired of spending hours each week crafting emails only for some of your audience to miss out? In this episode, I'll reveal powerful techniques to elevate your email marketing game by leveraging automation and email sequences. Learn how to save time, ensure your entire audience sees your valuable content, and ultimately grow your business. Whether you're new to email marketing or looking to enhance your strategy, this episode offers practical tips to streamline your process and maximize your reach. Tune in and start leveling up your email marketing today!Work with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm

Are you a blogger, podcaster, or content creator with a treasure trove of past content? Whether you have five, ten, or even dozens of articles, today I’ll show you how to breathe new life into your existing content using simple automations in email. By the end of this video, you’ll know how to drive hundreds of visitors back to your website every week without creating new content!Work with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm

Today let's dive into how I’ve used giveaways to supercharge my email list, drive massive traffic to my site, and boost revenue. With giveaways, I've managed to add over 20,000 people to my newsletter, generate hundreds of thousands of page views, and rake in substantial revenue—all in just one month!In this episode, I’ll show you exactly how I used Gleam for our recent Alaskan cruise giveaway, what worked, what didn’t, and how you can implement these strategies to grow your own business. Whether you’re looking to increase engagement on social media, grow your YouTube subscribers, or drive traffic back to your website, this guide is packed with actionable tips.Ready to level up your business? Tune in as I walk you through my giveaway process and reveal some insider tips and tricks that have made a huge impact on my growth. Plus, learn how you can save 50% on my comprehensive course that covers everything you need to know about running successful giveaways.paulgowder.com/giveaways🎥 In this podcast, you'll learn:The power of using niche-specific prizes in giveawaysHow to set up and optimize a Gleam giveawayThe benefits and drawbacks of using Gleam's basic planTips for maximizing entries and avoiding common pitfallsLet’s get into it and start boosting your business with smart giveaways!Gleam.iohttps://gleam.io/?via=608343Work with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm

Ever wonder how to make travel a regular part of your life without breaking the bank? We took our daughter to Disney World over 42 times before she graduated high school and have been on more than 20 cruises. From Europe to all over the US, we've created the lifestyle we always dreamed of, and now I want to help you do the same!In this episode I’ll share:-How we’ve managed to afford so much travel.-Tips and strategies for saving money and making the most of your budget.-We'll dive into practical tips you can start using today to create the lifestyle you want, filled with travel and unforgettable experiences. Whether it’s side hustles, rewards programs, or simply prioritizing what matters most, I've got you covered.Work with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm

Creating the perfect podcast or YouTube video is no longer enough. In today's digital landscape, you need to maximize your content by repurposing it for platforms like TikTok and Instagram Reels. In this episode, I’m joined by Jeff Sieh, a master in content repurposing, to show you how to leverage AI tools to effectively spread your content across multiple platforms.In this episode we'll dive into:-How to identify key sections of your content for repurposing.-Practical tools and tips for editing and repurposing content using AI.-Strategies to engage audiences on different platforms such as Pinterest, Instagram, LinkedIn, and more.-Jeff shares his journey from starting with Pinterest tips to becoming an expert in social media and content repurposing. Learn how he uses AI to streamline his workflow and keep up with the ever-changing social media landscape. Whether you’re a live streamer, podcaster, or content creator, these insights will help you get the most out of your content and grow your audience.Jeff's Descript Coursehttps://www.paulgowder.com/jeffsiehWork with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm

Lindsay’s journey is fascinating. She started in network marketing, and reached the top 1%, but felt something was missing. She discovered her true passion was in coaching women, not just selling products. This realization led her to pivot out of network marketing and into full-time coaching, integrating her love for Disney into her brand.We discussed the importance of trusting your gut and being authentic in your personal brand. Lindsay shared how combining her love for travel, business, and Disney has helped her attract her ideal clients. She emphasized the value of being honest about who you are and allowing different aspects of your personality to shine through in your branding.One of the standout points Lindsay made was the significance of having a business coach and a mastermind group. She believes that surrounding yourself with like-minded individuals and having mentors to bounce ideas off is crucial for growth and success. This advice resonated with me, as having a business coach has also profoundly impacted my journey.Lindsay also shared some actionable tips for those looking to take their business to the next level. She stressed the importance of having a plan and breaking it down into manageable steps. Another key takeaway was creating a visibility plan, ensuring you’re not just relying on social media but actively finding ways to get your name out there, whether through podcast guesting, summits, or collaborations.Lastly, we touched on productivity and the importance of focusing on income-producing activities. Lindsay offered some great advice on organizing tasks and avoiding overwhelm, like using a parking lot list for non-urgent ideas and tasks.If you're inspired and want to connect with Lindsay, you can find her at lindsaydallinger.com. She offers various resources, including a membership and a mastermind group for more hands-on business coaching.Thanks again to Lindsay for sharing her insights and inspiring us to live the life of our dreams. Stay tuned for more great conversations, and remember, you can achieve your dreams with the right mindset and strategies!Free Resources From Lindsayhttps://www.lindsaydollinger.com/freebiesWork With Lindsayhttps://www.lindsaydollinger.com/linksWork with Paul to Level Up Your Business1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm

In this episode of "Unlocking Organic Reach," Paul Gowder shares the secrets behind his 39% increase in organic reach on Facebook over just two weeks! Discover the practical strategies Paul has used to boost content interactions by 50% and grow his followers, all without spending a cent on ads.Join Paul as he dives into:The surprising power of simple photo postsThe effectiveness of engaging text-based conversation startersThe impact of vertical video contentThe explosive growth potential of Facebook ReelsGet ready for actionable tips and insights to help you elevate your Facebook game. Whether you're a business owner, marketer, or content creator, these strategies can help you grow your organic reach and build a thriving community.Tune in and start unlocking your Facebook potential today!1:1 Coachinghttps://go.oncehub.com/PaulGowderMy 3 Favorite Tools For Growing Your Email Listhttps://paulgowder.com/emailtoolsMy Home Studio Setuphttps://www.paulgowder.com/homestudioConvertkit Free Planhttps://www.paulgowder.com/convertkitMy Shirtshttps://www.paulgowder.com/threadin-the-magic-my-disney-shirts-from-rsvlts/Powered By Ecammhttps://www.paulgowder.com/ecamm