Ctrl + Alt + Marketing

Here's the truth: most startup marketers can't prove their campaigns drove revenue. They're trapped between "we need more leads" and "can you show ROI?" Armed with incomplete data, conflicting dashboards, and a founder who compares them to their friend's company. Rapti Gupta has lived this reality for over 13 years at startups, from bootstrapped to funded companies. Now, as Head of Marketing at Avataar Ventures, fractional CMO, and former Bugasura CMO and co-founder, she reveals the frameworks that actually work: tracking metrics before the pipeline shows up, building attribution without complex tools, and actual examples from her experience. This conversation will change how you approach ROI forever. -------------- In this episode, you'll learn: - (00:00) Intro - (02:42) First mistake: jumping into channels before understanding your ICP and what to say - (14:49) Your job as a marketer: walk into chaos, come back with insights - (15:36) Pipeline minus one framework: 5 leading indicators to track before pipeline appears - (31:54) Setting expectations with founders: Do they want control, clarity, or quality? - (43:06) First principles thinking: Use LLMs to create context-specific marketing strategies - (48:17) Dealing with shiny object syndrome - (52:45) First principles framework: ICP-driven marketing is about appealing to emotion - (55:12) Channel selection: the 3C framework (Clarity, Compounding, Control) - (01:07:40) Instamojo attribution case study: Micro-influencer campaign on YouTube delivered 60% conversion - (01:11:51) GTM Week conference case study: 500 attendees drove revenue with zero formal attribution tracking - (01:20:55) How to justify TOFU budget: Prove organic experiments work, show results, then scale with small investments - (01:37:46) Metrics to track by stage of startup growth - (01:44:50) Marketing attribution stack: Use tools you understand, always reduce complexity - (01:51:41) 3C channel framework: Clarity, Compounding, Control - (02:02:07) Budget philosophy: 80% proven channels, 20% experimentation - (02:05:54) Speed vs perfection - (02:09:24) How much time to spend on struggling channels to show a repeatable path to SQL - (02:14:31) The AI shift - how LLMs are rewriting marketing ROI - (02:33:21) 30-60-90 Day plan - (02:46:29) Action item this week: Audit your attribution hygiene and create one dashboard that both sales and marketing understand -------------- Where to find Rapti: https://www.linkedin.com/in/raptigupta/ -------------- Referenced: Link to "The State of B2B AI SEO Beyond 2025 Report" by LeadWalnut - https://leadwalnut.com/enterprise-seo-cmo-report-2025?utm_source=MHM&utm_medium=email&utm_campaign=LW-cmo-report -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/ - Website - https://www.marketershelpmarketers.com/

Zeeshan Akhtar breaks down four years of marketing at Mailmodo, from solo marketer to leading an 8-person team. He gets into the specifics: how they differentiated with AMP emails, which early channels worked (and which didn't), why they bet big on the State of Email report, how they structured the team into pods, and what their high-velocity creative culture actually looks like. You'll hear about building a marketing team with the right problem-solving DNA, how they are using AI to cut down campaign time, and evolving KPIs as the business matures. -------------- In this episode, you'll learn: (00:00) Intro (02:18) Positioning strategy in a crowded market (10:20) Channel validation framework: copying what works, then differentiating messaging (19:23) Origin story of the 'State of Email' report and how it drove backlinks and boosted SEO authority (32:08) Team building philosophy: pod structure evolution (44:22) Hiring philosophy: problem-solving attitude over specific skill checklists (52:44) Building high-velocity culture: why novelty and creativity drive engagement economy (01:05:54) Building trust with founders to experiment with creative campaigns (01:13:32) Campaign execution loop: from inception to script to launch (01:26:52) KPI evolution: from signups to pipeline quality and brand positioning (01:37:19) AI adoption: cutting campaign turnaround time 50% with tools like Lovable -------------- Where to find Zeeshan: https://www.linkedin.com/in/akhtar-zeeshan/ -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/ - Website - https://www.marketershelpmarketers.com/

Most hiring processes are fundamentally broken. Disha, content marketing leader at PriceLabs, reveals the uncomfortable truths about what really happens behind closed doors. Discover why 30-minute interviews fail both candidates and companies, the mistakes freelancers make when transitioning full-time, and the red flags in job descriptions that signal chaos ahead. Plus: how to strategically pick industries that accelerate your career, approach side hustles while keeping your manager and organization in know and more. Real talk from someone who's been hiring content marketers for years. -------------- Where to find Disha Parekh LinkedIn - https://www.linkedin.com/in/parekhdisha/ -------------- In this episode - - (00:00) Intro - (01:40) The unfair hiring reality: Why 30-minute interviews fail candidates - (07:45) From freelancer to full-time: The expertise narrowing strategy that works - (09:38) Why brands must share performance data with freelancers - (11:57) The strategic conversation framework that builds client trust - (16:17) How to pick "Internet-first" industries for content marketing growth - (18:46) The buzzword trap: Why trending industries can derail your career - (22:38) Red flags in job descriptions that signal you shouldn't apply - (25:01) The hierarchy problem: Why "content lead" can't require 3 years experience - (30:32) The right way to do side hustles: The conversation framework with your manager - (38:11) Career reflections -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/ - Website - https://www.marketershelpmarketers.com/

Most content marketers get stuck doing the same thing for years. Disha Parekh took a different approach over her 15-year career. Starting at a publishing house, she worked at agencies, then moved to the brand side, strategically moving industries - from travel tech to HR tech to B2B SaaS - while climbing the content marketing ladder. She has followed a philosophy: plan short-term to win in the long run. She now leads a 14-person content team at PriceLabs and has cracked the code on managing founder expectations, building specialist teams, and turning content marketing into a strategic growth engine. -------------- Where to find Disha Parekh: -LinkedIn - https://www.linkedin.com/in/parekhdisha/ -------------- In this episode, you'll learn - (00:00) Intro (03:00) Early life (10:14) Why planning short-term wins long-term (16:19) Agency boot camp: Why attention to detail becomes non-negotiable (24:20) Communication vs comprehension: The skill that separates great marketers (29:54) How a tweet landed her dream job at Paytm (42:53) Managing trust when you're labeled a "job hopper" (44:51) Fighting the perception battle -"If everyone could do content, everyone would." (48:43) Managing founder expectations when you're the only marketer (52:31) From IC to manager: the mindset shift that changes everything (56:44) Why startups need marketing functions, not just content writers (1:02:15) Content marketing differences: startup vs established company -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes

Most marketers chase being #1. Siddhartha Kathpalia built his career aiming for second best—and it worked brilliantly. This marketing leader turned his progressive rock band into a profitable business using performance marketing, growing from ₹2K to ₹2.5L budgets while overselling venues by 230%. His contrarian career wisdom: aim for second best, do many things so one takes off, and remember the company is always bigger than you. Real talk on building sustainable success without the hustle culture BS. -------------- Where to find Siddhartha Kathpalia -LinkedIn - www.linkedin.com/in/siddhartha-kathpalia -------------- In this episode - - (00:00) Intro - (00:46) Why Time Throttle is his most loved, least financially rewarding project - (13:34) How a marketer, performance marketer, and sales head built a profitable band - (21:57) The "second best" philosophy: Why aiming for #2 reduces pressure - (25:29) Learning you can be nice and still do business - (34:57) Realization: the company is bigger than you, help don't change it - (38:47) Why luck plays a big factor, but you have to work for it - (42:16) The career decision framework: external factors vs gut instinct - (44:08) Evaluating roles: will this be relevant for next 2-3 years? - (47:54) Never switch jobs with only one offer - rule for better decisions -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/

Ever wonder how some marketers seemingly effortlessly transition from corporate to entrepreneurship? Siddhartha Kathpalia's story will change how you think about career planning. From accidentally landing in digital marketing (despite hating the idea) to becoming one of India's first product marketers, then building multiple profitable businesses, his journey proves that the best careers blend strategic choice with serendipitous chance. Discover his "willingness to pay" research method, why he spent 8 years building a crossword puzzle, and how teaching product marketing made him better at the craft. -------------- Where to find Siddhartha Kathpalia - LinkedIn - www.linkedin.com/in/siddhartha-kathpalia -------------- In this episode - - (00:00) Intro - (02:56) College festival success that planted first marketing seeds - (13:32) Landing first performance marketing role despite zero digital experience - (16:20) Growth hacking breakthrough: 150% lead increase discovery - (21:17) Spotting B2B SaaS opportunity through a simple office bag - (25:52) Star Wars campaign project that proved product marketing potential - (28:36) Cracking product marketing role through strategic positioning - (36:03) Content marketing "Eye of Sauron" - when leadership watches everything - (57:56) Building multiple revenue streams: Airbnb, teaching, music - (01:08:56) Willingness-to-pay research that shaped course pricing strategy - (01:15:51) Why teaching makes you better at your own subject -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/

Thinking about transitioning into product marketing? You're not alone, but most people don't know how to make the jump. This episode is your go-to guide. Siddhartha Kathpalia brings a decade of product marketing experience and a front-row seat to the evolution of this field in India. As a Product Marketing Alliance ambassador and instructor for Growth School's Product Marketing cohort, he has helped shape the understanding and practice of product marketing. Learn why companies rarely hire first-time PMMs and the clever workaround. Discover the 3 essential skills, how to position your experience as product marketing work, and career paths for current PMMs. Perfect for anyone transitioning into product marketing or planning their next move. -------------- Where to find Siddhartha Kathpalia - LinkedIn - www.linkedin.com/in/siddhartha-kathpalia -------------- In this episode - (02:46) What product marketers actually do (10:00) The 3 must-have skills for aspiring product marketers (13:42) The golden tip: How to show PMM experience without the title (15:39) Career paths after product marketing (18:44) Why some PMMs become entrepreneurs (19:57) AI for PMMs -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/

From teaching social studies to leading marketing in ad-tech startups, Robbert's journey is nothing short of inspiring. With 10+ years in the industry, Robbert van der Pluijm shares insights on navigating the complexities of ad tech, why long tenures matter, and the secrets to a successful marketing career like pushing "big rocks up the hill, walking the halls and more". Whether you're an early career marketer or a seasoned marketer, Robbert's advice offers invaluable insights into navigating your career and making an impact. --------------------- Where to find Robbert van der Pluijm: - LinkedIn - www.linkedin.com/in/robbertvanderpluijm --------------------- In this episode, you'll learn - (00:00) Intro (02:44) Robbert’s early life and transition from education to marketing (10:22) Robbert’s experience at Bibblio and the evolution of his role (23:52) Strategies for successful events on a budget (30:52) Robbert’s move to Permutive and his evolving responsibilities (34:56) Pushing big rocks up the hill (46:09) How marketing in adtech works (01:00:03) Adtech marketing team structures (01:07:27) Benefits and challenges of long tenures at startups (01:12:28) Advice for evaluating career opportunities (01:17:32) Hiring practices and advice for job seekers (01:24:09) Key career takeaways for marketers: “Walking the halls” --------------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe

From IT support to co-founding a $5k/month micro-SaaS product, Supermeme, while holding down full-time roles, Sanjeev NC embodies the art of building optionality. Sanjeev is a generalist in the true sense having held roles in customer, support, sales, marketing, and product. In this episode, Sanjeev discusses how he's built optionality, why he believes 9-to-5s aren't as safe as we think, and how he leverages AI to build marketing teams that punch above their weight. His journey will inspire you to rethink your approach to career growth. ------------------------------ Where to find Sanjeev NC: LinkedIn - https://www.linkedin.com/in/sanjeev-nc/ Instagram - https://www.instagram.com/sanjeev.nc/ X - https://x.com/yenceesanjeev ------------------------------ In this episode, you'll learn: (00:00) Intro (01:22) Early life in Chennai and foundational experiences. (05:21) Make a Difference (MAD) and early leadership experiences. (07:38) Capgemini and the discipline of IT support. (12:05) Joining Freshdesk (Freshworks) and discovering new roles. (15:16) Accidental entry into marketing through blogging and personal branding. (19:19) Transition to product marketing and bridging product-marketing gaps. (22:22) Product management at SuperOps. (23:55) The birth of Supermeme: micro SaaS product. (26:17) Understanding micro SaaS. (32:06) Managing side hustles and full-time roles. (35:00) Supermeme's growth strategy. (39:05) Humor consulting and acting experiences. (44:15) Stitchflow: building a marketing team and AI-driven strategies. (01:02:03) Trainable gut: balancing impulse and research in decision making. (01:07:29) Building optionality: multiple income streams and career freedom. (01:15:01) Authentic personal branding. (01:21:58) Career advice for aspiring and experienced marketers. ------------------------------ Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe

​Mohita Nagpal is a journalist turned SaaS marketing leader. She has worked in high-growth startups like Borneo, Facets, Hiver, Belong and Wingify. In this episode, Mohita talks about the importance of playing to your strengths, power of diverse experiences and how they compound over time. She also offers practical interviewing advice for marketers, from embracing assignments to creating standout job applications. ----------------- Where to find Mohita Nagpal: https://www.linkedin.com/in/nagpalmohita ----------------- In this episode, you'll learn: (00:00) Intro (03:10) Early life and why working in journalism shaped her storytelling skills (32:19) Finding your happy and best place of impact at work (46:03) Importance of tailwinds, timing, space, and product in career decisions (01:03:33 ) Interview advice from hiring manager (01:10:58) Reflections and career advice for marketers ----------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe

​Branca Ballot is the VP of marketing at Glide, a high-growth startup that makes it easy to build software without code. She has extensive experience hiring and leading teams across various industries, from GoDaddy, Zenefits, and the BCG. In this episode, Branca talks about why she looks for resilience when hiring marketers, why one should work out of a place of love over fear, and why she thinks of everything in driver trees in life and career. ----------------- Where to find Branca Ballot: - https://www.linkedin.com/in/brancaballot ----------------- In this episode, you'll learn: (00:03) From mechanical engineering to venture capital to marketing (10:19) Marketing experiences from SMB to enterprises (22:48) Pros and cons of working with smaller setups vs larger companies (43:27) Interview advice from hiring manager (51:02) Reflections from 18 years of working in marketing ----------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe

Ever wondered what happens in rebranding? This bonus content dives deep into the why, when, and how of rebranding, from understanding your motivations to navigating the challenges. We explore common reasons for rebranding, the key steps involved, creating an implementation plan, and more. Discover how rebranding can impact your conversion rates, customer experience, and overall success, and how to tackle resistance by C-suite. ----------------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ ----------------- In this episode, you'll learn: (00:00) Intro (00:02) What is rebranding? (05:58) Process of rebranding (12:14) How to measure the impact of rebranding? (18:45) Challenges and impact of rebranding ----------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes

What does it mean for a marketer to be on the cap table (aka CMO)? Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue outcomes. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career. ------------- ------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ------------- ------------- In this episode, you'll learn: (00:00) Intro (01:57) Why marketers should own revenue and focus on unit economics (08:49) Figuring things out - an essential skill to foolproof your marketing career (12:54) How to build your muscle of shipping fast (16:55) Why playbooks don’t work in this market (20:06) Why struggle is good in the early days of your career (27:07) Being a marketer on the cap table (37:13) LinkedIn gyaan culture (43:30)Career advice for marketers ------------- ------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes

Ever wondered how someone with a love for words makes it to the C-suite? Rapti Gupta, Co-founder and CMO of Bugasura, shares her unconventional journey from journalism to marketing. Discover how she leveraged her content skills to climb the ladder, embraced new challenges, and ultimately became a co-founder. ---------------- ---------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ---------------- ---------------- In this episode, you'll learn: (00:00) Intro (01:55) Career journey from journalism, to content writing (07:24) Instamojo chapter, marketing at fintech company (16:53) Transition to Bugasura, becoming CMO, dev marketing (26:24) Criteria when making career decisions ---------------- ---------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes

Sofie Lehrmann, Founder MilkMoo and Fractional CMO, talks about her three key principles for evaluating job opportunities, solopreneurship, her philosophy of milking the cow. She urges aspiring marketers to embrace change, stay curious, and remain open to new paths for personal and professional growth. Her key message? "Nothing is set in stone." -------- About Sofie Lehrmann is the founder of MilkMoo, an agency dedicated to helping tech startups with marketing and a fractional CMO. With over 14+ years of experience, she started her career in market research, worked at MNCs, and later held several leadership positions at startups and scaleups. -------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ -------- In this episode, you’ll learn: (00:00) Intro (02:06) How zigzagging helped her grow in career (10:08) 3 Core principles of evaluating job roles (14:59) Finding the right balance between salary and learning in early career (17:42) Why and how she started her entrepreneurship journey (21:27) Milking the cow philosophy and story behind the name (25:32) Rise of the creator economy and solopreneurship (32:29) Career advice for marketers -------- Follow Marketers Help Marketers: - - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes

Is there just one way to build a successful marketing career? Sofie Lehrrman, founder of Milk Moo,  proves the answer is a resounding "no!"  With 14 years of experience zig-zagging across industries and setups —from market research to MNCs to CMO—Sofie shares her unconventional journey and the lessons she's learned along the way. Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ In this episode, you’ll learn: (00:00) Intro (01:35) Early life and career and seeking external validation (07:52) How mentors helped set stage for her future success (08:49) Advice for young, ambitious marketers (11:30) What makes an unstoppable marketer (14:47) Learning curve when making the transition from MNC to startups (23:08) Career advice - don't listen to parents (26:04) Startup chapter - how leadership looks like at startups (33:08) How does revenue ownership look like coming from content and brand background (37:12) Why CEOs are the real CMOs at early-stage startups (42:21) Biggest challenge faced by CMOs in startups (43:46) Hiring philosophy (46:11) Advice on managing C-suite expectations (48:12) Why marketers should learn to say no (51:28) Using market research to bake customer centricity into marketing Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes

Abhimanyu Saha, the co-founder of GuruQore, shares his journey from ad agencies to building his own edtech startup. Discover how pivoting became his superpower, why 'big picture thinking' is the marketer's new weapon against AI, and how he balances purpose and profit as a 'missionary founder.' This episode is packed with insights on the advertising ecosystem, marketing skills needed to futureproof your career, and more. If you're a marketer with entrepreneurial dreams, this episode is your guide.   In this episode, you'll learn:  (01:43) Breakdown of advertising ecosystem - planning, servicing, copy, design (08.36) Difference between account planning in mainline vs digital agencies (17.50) Winding of agency career, new innings as a music producer (25.27) GuruQore origin story (26.49) Pivoting as an early-stage startup to find the right fit (29.08) Creating a new vertical, why marketing teaching is ikigai (31.43) Why pivoting is a lot like sailing a huge-ass Titanic (35.19) The one marketing skill no one's teaching, Test vs T20 of marketing careers (43.20) Running a startup as a missionary founder (47.03) Advice to 21-year-old self (47.50) Career advice for marketers Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/  - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes  - Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/one-marketing-skill-no-one's-teaching

What does it take to be a fractional CMO? Join Sonesh Prakash, CEO, CMO Outsourced, has been in the fractional game long before it even became a thing! In this episode, he reveals the ins and outs of this emerging career path coming from a sales background, how he built a thriving business, how to find your niche, and how frugality is a must-have trait for marketers. In this episode, you'll learn - (00:57) Early life and career (01:34) Career shift from sales to fractional CMO (05:25) Initial projects, figuring out the pitch and niche as a fractional consultant (09:43) How sales background made him a more empathetic marketer (13:40) Big companies vs startups - pros and cons (19:57) Networking - pre and post-Covid era (31:17) How Covid created a boom for fractional consultants (41:09) Advice to Solopreneurs Follow us - https://www.linkedin.com/company/marketers-help-marketers/ Episode page - https://www.marketershelpmarketers.com/episode/from-sales-to-becoming-fractional-cmo

Mental models for choosing your next role, doubling down on what you're amazing at, and the art of creating viral campaigns | Rohit Srivastav (Head of Marketing, FleetPanda) In this episode, you’ll learn: (1.19) Early life and influences (7.02) Creating serendipity: how being online opened new opportunities (sales to SaaS marketing) (14.18) Startup life - following Richard Branson’s philosophy, doubling down on your strengths (21.26) Mental models for career moves - 3-legged stool, thinking like VC, decision post-mortem  (28.37) Stories behind Rohit’s standout, successful, viral campaigns Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/   - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/mental-models-for-choosing-your-next-role-doubling-down-art-of-creating-viral-campaigns

Career lessons from marketing leader: making better mistakes, testing waters before working for yourself, and asking for what you want | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince) In this episode, you'll learn: (1.54) Honing leadership and strategic skills as you climb the ladder (15.35) Unmissable non-marketing skills to level up in career (21.12) Life as a marketing consultant (25.17) Things to consider before venturing into marketing consulting (30.27) Teaching moments from her professional life (33.41) Hard-learned career lessons from the past 15 years (36.33) Her take on generalist vs specialist and how it worked in her career Follow Marketers Help Marketers: LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/   Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/making-better-mistakes-testing-waters-asking-for-what-you-want