School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers.What I Cover in This EpisodeHow affiliate marketing works and why you don’t need a massive audience to benefitReal comparisons between ad revenue and affiliate commissions—including how I made $51 per 1,000 downloads promoting ChronometerWhy finding the right product for your specific audience trumps audience size every timeHow I save time, track, and update my affiliate links with tools like Switchy, Genius Link, and TextExpanderThe nightmare that is Amazon’s terms of service (and how to avoid getting banned)A quick walkthrough of getting approved for affiliate programs, even with a smaller showHow to place and talk about affiliate links for maximum returnTools, Companies & Resources I MentionedHere’s a list of all companies, tools, and platforms I talked about in this episode, along with URLs where applicable:School of Podcastingschoolofpodcasting.comChronometer (the calorie tracking app)Switchy – My go-to for creating, tracking, and managing affiliate links (Available on AppSumo as one-time purchase)Genius Link – For multi-storefront affiliate management, especially for Amazon and international salesTextExpander – Saves time by expanding keystrokes into text and links1Password – My recommended password management tool for affiliate accountsAmazon Associates – Amazon’s Affiliate ProgramSweetwater – For gear links; includes an affiliate programPodpage – For website and link management (and affiliate program info), and where I work as Head of PodcastingAsk the Podcast Coach – My live Q&A showCaptivate – Podcast hosting (with affiliate program)Blubrry – Podcast hosting (with affiliate program)Buzzsprout – Podcast hosting (with affiliate program)Transistor – Podcast hosting (with affiliate program)RSS.com – Podcast hosting (with affiliate program)Affiliate Marketplaces I Use and Mentioned:Awin (formerly Shareasale): awin.comCJ (Commission Junction): cj.comRakuten: rakuten.comPartnerstack: partnerstack.comOther ResourcesProfit From Your Podcast Book – My book on podcast monetization (Amazon and audio options).School of Podcasting Free Resources – Where you can find my full list of affiliate links.Jesse Lakes on Profit From Your Podcast9 Reasons Affiliates Get Banned from Amazon (How to Avoid)Final TakeawaysAffiliate marketing isn’t “get-rich-quick,” but it’s a valuable stream—even if it just covers your hosting bill and some extras!Use tools like Switchy or Genius Link to keep your links organized, tracked, and up-to-date.Always disclose your affiliate relationships up front, per FTC guidelines.If you mention a company on your podcast or in your show notes, tag them on social—sometimes they’ll amplify your reach!If you’ve got an idea for an episode or want to leave feedback, head to schoolofpodcasting.com/voicemail.Thanks for tuning in! If this helped you, please share the episode or link a friend to schoolofpodcasting.com/1031.Mentioned in this episode:Join the #1 Podcast Education Site - The School of PodcastingAdam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. a...

Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers.If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you.Here’s what I cover in this week’s “Podcast Stew” styled episode (which includes chapters).1000 True FansWhy a “thousand true fans” might just be your biggest business advantage (and how focusing on your core audience beats chasing the casual crowd).Lessons from YouTube experts (Rocks Codes, Stephen Bartlett, Mr. Beast, Marques Brownlee) on where to put your energy if you want to succeed, and the role thumbnails, titles, and discovery play in growthMy thoughts on competing with “the big guys” - what you should (and shouldn’t) compare against, and why joy mattersIndependent vs. networked podcasting: Candid stories from the Young and Profiting team, the Midas Touch podcast, and why control is crucialThe truth about monetization—when is the right time (and why “3% conversion” is the real number to expect)Behind the curtain of podcast business stats: Lessons from Goal Hanger, ad revenue, and membershipsPlatform realities: Spotify’s “walled garden,” why I recommend “anybody but Spotify” for hosting, and insights from James Cridland at PodnewsThe importance of fun and fulfillment: advice from LeBron James and Charlie Puth on why loving the work is the true engine for longevityHow to effectively use calls-to-action: Taking lessons from an Audible ad in “Project Hail Mary” and why going “deeper” with your fans mattersLinks mentioned this week:School of PodcastingPodpagePodnews Report CardHow to Pitch a Podcast Show (Coming Soon!).Creators Hub in SpotifyApple Podcasts HubWhether you’re launching, growing, or just rethinking your show’s direction, this episode is packed with honest stories and actionable advice, plus a dash of inspiration to help you stay true to your voice and audience. As always, if you want to go deeper, join the free School of PodcastingThanks for listening! Don’t forget to share with a friend who needs a reminder that influence starts with true connection.Mentioned in This ShowOxford Road The Media Roundtable EpisodeSound Off Podcast (Matt Cundill interviews Doug Downs)Why MKBHD Told Netflix: "Don't Bother on Jon Youshaei channelWhat Podcasting Can Learn From YouTube Growth with Rox Codes (Podbiz with Norma Jean Belenky)Lisa Kudrow on Vanity Fair ChannelSounds Profitable The DownloadJames Cridland on Spotify's Features "Coming Soon."Jordan Harbinger Talks YouTube on New Media Show with Rob GreenleeCharlie Puth on Rick Beato ChannelProject Hail Mary TrailerBig Lash Energy InterviewAudible (aff link)Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Join the School of Podcasting Today - Your Future Self Will Thank YouStepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I’ll be right by your side every step of the way. Remember, every podcast episode builds connections and opens doors to future opportunities. Take action today, and let your future self reap the rewards.School of Podcasting

If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back. ParticipantsYou’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, sloppy terminology, and more. You’ll walk away knowing exactly what turns listeners off - and how to fix it. I’ll also share my own take on ads, monetization, and why a little creativity can still set your show apart in 2026The Most Popular Pet PeevesToo many/poorly placed ads (especially mid-roll and early heavy ad blocks)Not getting to the point / burying the lead / unclear episode directionLack of preparation (hosts winging it, talking in circles, not prepping guests)Sloppy language and terminology (“podcast” vs “episode,” “podcasting” vs “podcasts,” RSS vs not)Wasting listener time with meta-chatter, overlong intros, and “Tell me about yourself” questionsI do this question every year, and as you might imagine, this list doesn't change much. This year seems like advertisements were the top peeve.Is Everyone Going to use the "YouTube Annoying Your Audience to Death" strategy, and use tools like Supercast and Patreon, and offer an ad-free version?Mentioned In This EpisodeSchool of PodcastingPodpage - Podcast WebsitesThe Pharmacist's VoiceThe Perrysburg PodcastSteve StewartPodcast Editors AcademyWelcome to Earth StoriesGuardian Down RoundtableLessons in the Rear ViewAsk the Podcast CoachPodcasting Observations (Dave's Newsletter)School of Podcasting Follow PagePatreonSupercastOP3 Open Source StatsTruefans.FMMentioned in this episode:Get Some Feedback On Your Show“Want honest, helpful feedback on your podcast? At the School of Podcasting, we host ‘Listening Parties’ where members share short clips and get constructive, encouraging critiques from fellow podcasters and myself. It’s a safe, supportive way to hear what’s working, fix what’s not, and make your show stronger fast.” School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.Podpage

The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.New Free TierWe’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone.Brenden and I have a vision for the future, and it’s about empowering you to take your podcasting game to the next level. If you’ve ever wanted to launch a podcast, or if you’re already knee-deep in it and looking for ways to monetize, we’ve got you covered. We’re building a community where you can learn, grow, and thrive, and I’m more excited than ever to be a part of your podcasting journey.So, let’s get to work and see what we can do together!My Favorite CRMI'm not making this up. My favorite CRM is call "Less Annoying CRM. Its s a simple, no-frills customer relationship management tool built specifically for small businesses, solopreneurs, and anyone who feels overwhelmed by complex CRMs. It focuses on the essentials: tracking contacts, managing leads, organizing tasks, and keeping a clear sales pipeline (although I don't use the pipleline tool)Takeaways:This week, we celebrated the acquisition of the School of Podcasting by PodPage, which is a huge deal.I went from living in my brother's basement after a divorce to running a successful podcasting business, talk about an upgrade.Relationships are key in podcasting; it's wild how many people you meet that can help you out.We’re excited to expand the School of Podcasting, bringing more courses and experts for everyone to learn from.This merger means more time and resources to create better content for our community, so stay tuned!Don't worry, if you’re already a member, nothing changes except for more value coming your way!Links referenced in this episode:schoolofpodcasting.compodpage.compodnews.netLess Annoying CRMLast week's episode on Podcasting SEOPodSEOHeartbeat - Community and Courses PlatformMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).Podcast Search Optimization VS Search Engine OptimizationSo what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more).So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast."Keyword Research Boils Dow To ThisFind a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way.What is Your Domain Authority?SEMRush (a great suite of tools) has a domain authority checker.Tools To Boost Your Podcast SEO on the WebFree Keyword Tool (That Sucks IMHO)https://www.wordstream.com/keywordsGoogle Keyword Tool (Inside of Adsense Account)https://ads.google.comGo to Tools > Planning > Keyword Planner (Free and unlimited use)Keywords Everywhere Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords.https://keywordseverywhere.com/Also Asked (see what people are asking)1 Free search a Day or $12/monthhttps://alsoasked.com/Answer Socrates 3 searches a day$15/month gets you 100 searches a monthhttps://answersocrates.comUbsersuggestShows key word competition and more. It's a suite of tools to help find keywords, and write articles.$29/month.$290 Lifetime (credits thanks to AI)https://ubersuggest.comSERankingA full suite of tools that helps you create content, competitor comparisons and more. $129/monthhttps://www.sewranking.comSEMRUSHConsider by many people to be "THE" suite of SEO tools (especially finding tools that your competitor is not using, and you should). $139/monthhttps://www.semrush.comPage Audit Chrome ExtensionA chrome extension that shows all sorts of information about a page so you can then write a similar page that will rank better.Chrome ExtensionTwo Tools Dedicated For Podcast SEOWhile I'm not sure there is much difference between SEO and PSO, there two tools dedicated for podcasts.PSO from AushaThis tool has some nice features, but it also left me frustrated. If you give me seven days to test the tool, give me access to ALL OF IT. I mean every marketer knows that you give it to the customer and let them "get hooked" so when their trial is over they will purchase.I couldn't do that as much of the tools spotlighted required me to upgrade. Boo.That being said it does show how much a keyword is searched for (not as specific as some tools for web seo). It also shows you how hard to competition is.Keep in mind that you need to give your dashboard 24 hours to show some statistics in your dashboard.Ausha PSO (affiliate)PodSEOThis is from Andrea De Marsi (Co-founder of Spreaker) and Francesco Baschieri (Co-founder of Spreaker) and it has a similar feature set to the ausha tool.You can save 10% using the coupon schoolofpodcasting. (affiliate)I thought it was very cool that Podseo alerted me to the mistake that I had accidentally listed my show twice in Spotify (I moved from Libsyn to Captivate - nuff said).It has some cool episode planners, and is cheaper than Ausha PSO. Their AI tools looks at your episodes and recommend future ideas and then helps you plan them, and has a calendar showing when the episodes were released.They also can send you daily updates on your rankings or your competition.Check it out at podseo.com and use the coupon schoolofpodcasting to save 10%Because of My Podcast: Paul ColliganPaul is a huge theater nerd, and loves the musical Chess. There was a version that was awful, but never got to see it. Then he let a library in NYC know he was a podcaster. Then he got access to videos that the public hasn't seen - because he had a podcast. Check out Paul at https://podcastpartnership.com/Other Items MentionedTurn AI Into Your Personal Podcast Analyst! on BuzzcastSEO for People Who Don't Like SEO PodcastPodpage - Websites for PodcastersCaptivate - AI Tools Help You Choose Episode TopicsOura Ring - Body Measurement via a RingJust One Tip PodcastBig Lash Energy Episode 201Big Lash Interview on Last Week's EpisodeThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthWant to Make Some Money with Your Podcast?Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Go to www.profitfromyourpodcast.com/bookProfit From Your Podcast

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.It's like she hit the ground running, with tons of awards, 200 episodes, and one million downloads you might say she's unstoppable.Do You Need a Video Podcast?The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting journey, but she confidently asserts that real connection comes from authentic storytelling, not flashy visuals. It’s refreshing to hear someone challenge the norm and embrace the art of audio storytelling.As the episode unfolds, Jayna shares her experiences with vulnerability, especially in her first episode, where she bared her soul and laid it all on the line. She describes it as feeling like she jumped off a cliff, and honestly, who hasn’t felt that way about sharing their truth? This episode dives into the nitty-gritty of her life, tackling topics that range from relationships to personal growth, all while maintaining a sense of humor that makes you feel like you're chatting with a friend over coffee.Always Be EntertainingJayna emphasizes the importance of being relatable and not shying away from difficult topics, making for a conversation that is both entertaining and enlightening. What really makes Jayna stand out is her approach to audience engagement.She’s built a loyal following by sharing snippets of her life and encouraging conversations around her podcast episodes. Jayna is all about creating that connection with her listeners, which is a breath of fresh air in a sea of cookie-cutter AI content. And let’s not forget her unique marketing tactics; she even uses dating apps to promote her podcast, turning the world of swiping into a strategic move for gaining listeners. It’s hilarious and clever, showing us that sometimes, the best marketing is just being yourself.The Power of Being AuthenticThis episode isn’t just about podcasting; it’s about authenticity, vulnerability, and the power of storytelling. If you’re looking for inspiration in your own podcasting journey, or just want a good laugh, tune in to hear Jayna Marie's incredible story and the lessons she’s learned along the way.So whether you're a seasoned podcaster or just curious about what it takes to create a meaningful show, Jayna's insights are golden. She proves that podcasting is more than just a hobby; it’s a way to connect, share, and inspire others through your unique voice. Join us as we delve into the world of Big Lash Energy and discover what makes Jayna Marie a standout in the podcasting community. It's a wild ride, and you won't want to miss it.Mentioned In This EpisodeBig Lash Energy PodcastUnder the Makeup: A very Messy Life (Episode 1)Faking the "OH!" Face8 Super Annoying Things That Men DoI Ran Out Of Time To Say I Love You: It's My Party, I'll Cry If I Want To (her latest episode as of this recording)Jayna's Makeup Site & InstagramSticker Mule (For Car Decals)Switchy QR Maker, Link Tracker, and "Linktree" type toolFourth Wall Create MerchPodpage Pretty Websites For Podcasters Who Don't Want To Learn How To CodeTim Wohlberg's Just the Tip PodcastPodcasting Tips From Jayna Marie:Lead with vulnerability and authenticitySharing your true self and personal stories draws in listeners and forges real connections.Serve your audience with purposeFocus on providing value for others and fill gaps you wish someone had filled for you.Don’t overthink—trust your gut and put your work out thereCreativity thrives when you let go of perfectionism and follow your instincts.Make sure every episode has a clear purposeAim for your episodes to make listeners laugh, cry, or learn—give them a reason to engage.Prioritize storytelling and strong writingCompelling, well-crafted stories are at the heart of a great podcast.Break up solo shows with production elementsUse sound effects, music, and character voices to keep solo episodes interesting and dynamic.Collaborate closely with your editorBuild a strong partnership for creative sound design and production ideas.Release episodes on a consistent scheduleConsistency builds trust and keeps your audience coming back.Build and engage a communityFoster relationships with listeners to create fierce loyalty and word-of-mouth promotion.Be intentional about monetization and adsConsider whether monetizing with ads fits your brand and your listeners’ experience.Leverage your podcast to support your main businessUse your show to help connect with potential clients in your field.Save and revisit listener feedbackKeep encouraging messages for motivation during challenging times.Create desirable merch—only sell what you’d wearStrong branding and personal endorsement make merchandise more appealing.Be creative with your marketing strategies:Utilize unconventional ideas, such as:Sharing your podcast link in dating biosSetting up at relevant trade showsDistributing podcast cards in swag bags with recommended episodesBranding your car with podcast info and QR codesTrack your promotional resultsUse QR codes to measure the effectiveness of your offline marketing efforts.Encourage value-for-value supportMake it easy for loyal listeners to give back, whether buying merch or donating.Host in-person events for your audienceCreate memorable live gatherings to deepen connections and increase social media buzz.Promote episodes long after release with social postsShare throwbacks, listener DMs, and topical connections on your stories to boost ongoing downloads.Show your creative process on social mediaBuild anticipation for new episodes and keep your audience actively engaged.Know your target audience and stay on-brandBe clear about who your podcast is for, and let that clarity reflect in your branding.Prepare thoroughly before launchingStudy podcasting fundamentals, plan your content, and understand your desired audience.Don’t share every story—wait until you know the lessonOnly open up about painful moments when you’re ready to share how you grew from them.Understand podcasting is hard work—stay motivatedCelebrate the impact you have, and let your listeners’ appreciation keep you goingAlways Research Your Guest (from Dave)The question AI gave me to interview Jayna were nothing compared to the questions that came up after I listened to her show.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your

In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here’s an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path.Contributors & Their URLsEmily Kate :emilykatecreative.comKim Newlove ("The Pharmacist’s Voice" & "Perrysburg Podcast")thepharmacistsvoice.comperrysburgpodcast.comRalph ("Ask Ralph Media Network")askralph.comIncludes shows: Financially Confident Christian, Grit and Growth Business, Truth Unveiled with Ralph, Content Creators AccountantTodd the Gator ("Guardian Down Roundtable")guardiandowncast.comKrista Lawley & Mark ("Practical Prepping Podcast")practicalprepping.infoResources & URLs MentionedOtter.ai – Transcription toolBitly – Link shortener/tracker/QR Code CreatorSwitchy – Link shortener/tracker/QR code creator (one time payment)Steve Stewart’s Podcast Editor Finder FormPodcast Editors AcademyAuphonic – Audio processing & AI audio editingAudacity – Audio editing softwareOBS (Open Broadcaster Software)Descript – Audio editing & AI toolResound.fm – De-um tool & audio editingAppSumo – Deals platform (referenced for AI tools)Castmagic – AI show notes & content creationPodpage – Podcast website builderMusic Radio Creative – Jingles, music, and audio brandingSuno – AI-generated jingles/musicEcamm Live – Live streaming & recording software (Mac only)Alec Johnson / One Take Productions Ecamm Live MasterclassMagi – AI aggregation toolVoice Regen - AI Audio Clean Up ToolThe Audacity to PodcastThe Podcasters RoundtablePodcasters StudioMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpagePodcast Hot Seat - Now Private Podcast AuditsThere are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.Podcast HotseatJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting.This episode uses chapters to enable you to jump to the most important parts for you.Key Topics Covered:The difference between a podcast and a YouTube showStats on how many podcasters are actually doing "real" videoYouTube's change to how Shorts views are countedPros and cons of YouTube for discovery and monetizationCost breakdowns of starting both audio and video podcastsCompletion percentages for audio vs video showsAlgorithm reality and how audience recommendations workMajor drawbacks of relying on video platforms for incomeThe new Apple HLS video announcement: what it means, who it's for, and whether you should careReal examples of creators' experiences on YouTubeMy Takeaways:You don't have to do video if you don't want to. Video can help with discovery, but the audio side offers significantly more opportunity—sometimes a 15x larger audience! Also, while YouTube provides community and powerful analytics, the algorithm and monetization risks are real. The new Apple HLS video support is mostly about helping advertisers, not creators, and comes with new costs.Resources & Links Mentioned:School of Podcasting: schoolofpodcasting.comPodcast Host Survey (Dr. Colin Gray): thepodcasthost.comThe Truth About ‘Video Podcasts’ on YouTubeThese 5 Podcasters Added Video – Here’s What HappenedPodcastIndex stats: podcastindex.orgHosting Recommendations:Captivate: captivate.fmBuzzsprout: buzzsprout.comRSS.com: rss.comBlubrry: blubrry.comThink Media (YouTube demonetization video): thinkmedia.comTruth Unveiled with Ralph (Ralph Eastep):Sponsor Magnet book by Justin Moore:Profit from Your Podcast (my book):Streamline Solopreneur with Joe CasabonaAround the Layout (Ray)Podpage (Podcast Website builder): podpage.comPodnews details on Apple announcement on HLSJordan Harbinger on the New Media ShowProfessor of Rock on AI Ruining YouTube.Rob Walch talks about Club RandomOther Tools Mentioned:Samson Q2U mic, Rode PodMic USB, Shure MV7 and SM7B, Audio-Technica AT897 Shotgun Condenser Microphone (mic options)Elgato Facecam Pro, Sony ZV-E10 II (camera options)Descript & Riverside (remote video recorders/editors)Patreon & SuperCast (crowdfunding)Ecamm Live (live streaming tool)Inexpensive Lighting RigFinal Thoughts:If you want to do video, go ahead—but know the realities and risks. Don't let anyone (especially YouTube or Spotify) pressure you into it unless it suits your content and goals. And keep in mind, when Apple rolls out its new features, it’s likely to come with extra charges, so stay informed!If you need help planning, launching, or growing your show, check out schoolofpodcasting.com and use coupon code LISTENER.Please share the episode with a friend if you found it helpful!Send people to www.schoolofpodcasting.com/1024Mentioned in this episode:Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, join a...

In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience. Once you’re crystal clear on who you’re talking to and what they value, editing becomes a lot easier: you simply remove anything that wastes their time or doesn’t deliver value.Editing For ContentI’ll share examples from real interviews (including Amy Poehler’s “Good Hang” and conversations with my friends Daniel J. Lewis and Katie Krimitsos) to show how to tighten up questions, trim rambling answers, and keep the pace moving so your listeners stay engaged from start to finish.If you’ve ever listened back to your show and thought, “It’s fine…but something feels off,” this one’s for you.---Where To start?Editing starts with your audience, not your software Why the first question is, “Who am I talking to and what do they want?” How knowing your audience’s problems, language, and attention span guides every cut. The “vegetarian at dinner” analogy: if you know who’s coming, you know what not to serve.Did they actually answer the question?Using Amy Poehler’s friend and Jennifer Lawrence as an example of a non-answer answer.How to spot when guests talk *around* a question instead of answering it.When to follow up, when to re-ask more simply, and when to just fix it in the edit.Cut the fluff, keep the valueTrimming long-winded questions where the host gives too much backstory.Shortening guest answers that wander, repeat, or add no value to the listener.Why you don’t need to include your guest “thinking out loud” to get to the point.Friends, comfort, and wasted timeHow being comfortable with guests (friends, colleagues) can lead to bloated conversations.Why “fun to say” isn’t the same as “valuable to hear” for your audience.The discipline of deleting entire questions and answers that just don’t land.Content editing vs. cosmetic editing Why removing bad questions is more powerful than removing ums and uhs. When it makes sense to leave in human imperfections for a natural feel. The mindset shift from “How do I make this cleaner?” to “How do I make this stronger?”Basic audio cleanup that actually matters A practical order of operations: repair first, then shape the sound. What plosives, noise gates, compression, EQ, and de-essers do in plain English. Why “listenable” beats “perfect,” especially for guest recordings.Testing popular cleanup tools on bad audioWhat happened when I ran intentionally bad audio through different tools.How tools like Voice Regen, Auphonic, Descript Studio Sound, Adobe Enhance, and others compare in real use.Why the cheap, simple option sometimes wins for everyday podcasters.Know your audience, know your cutsHow hanging out where your audience hangs out (YouTube, Facebook groups, Reddit, etc.) tells you what to keep.The simple question to ask of every segment: “Does this deliver value to *my* listener?”How better audience understanding leads to faster editing and stronger episodes.Key Takeaway:Editing isn’t about showing off your software skills. It’s about respecting your listener’s time. When you know exactly who they are and what they care about, the decisions of what to cut — and what to keep — almost make themselves.Links Mentioned In This EpisodeThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!School of PodcastingPodpageHow to Pitch a Podcast Show (submit your show)Good Hang Jennifer Lawrence EpisodeWomen's Mediation NetworkPodchaptersPodgagementSamson Q2U MicrophoneVoice Regen from WavesAuphonicDescript Studio SoundAdobe EnhanceAccentize Dxrevive ProCheck Your Loudness at https://loudness.app/enYouTube Demonetizing Shows (30K Goodbye!)Big Lash Energy's Jayna Marie is Next Week.Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthHelp Us Fight Back Against Spam and Get Some ExposureHow to Pitch a Podcast is a show I'm launching that NEEDS your stories of good/bad pitches. Read your bad/good pitch (I'll remove the guilty names) and explain why it's good or bad. Then (if it's bad) explain what your perfect guest would be, tell us about your show and your website. Don't over-think it. I need your stories by 2/28 to launch. Go to pitchapodcast.com/storyPitch a PodcastJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of Podcasting

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down three juicy strategies that can keep your audience glued to their headphones, even after they’ve finished your latest episode. Plus, we’ve got a heartwarming “because of my podcast” story from Ray Arnott that’ll make you believe in the magic of podcasting. So, if you're tired of people tuning in and then bouncing faster than a bad date, stick around. We’re gonna make your podcast the one they're bingeing on next!1. Open Loops (Brain Gaps)What It Is:An open loop is an unresolved element in your content—a question, mystery, or ongoing storyline that the listener subconsciously wants resolved. This is a storytelling technique borrowed from TV and movies: cliffhangers, subplots, or even hints about future developments that drive people to keep watching (or listening) to find out what happens next.Examples from the Episode:uses TV examples like Will Trent and Tracker:"There's a problem at the beginning of the episode… and 50 minutes later, give or take, the problem is solved. … On occasion they'll do a two-parter with a cliffhanger." (01:39)In Will Trent, the ongoing subplot about the main character being disliked and saving a dog (an adaptation of the “save the cat” storytelling trope) gets the audience rooting for him, creating emotional investment through an open loop about his relationships and backstory."You have this underlying story that's going through the whole thing, and I believe that's why we are binging content." (13:11)In podcasts, an open loop could be as simple as starting a story in one episode and promising to finish it later, or introducing a mystery or a question (“Did James ever fix his solar panels?”) that’s answered in a later episode.How To Use:Tease questions (“Next week, I’ll reveal the results…”)Continue a personal story arc across episodesDangle small mysteries (“I opened the door and only saw one of the three things I was looking for…”) (Share journey updates that listeners want closure or progress on2. Teasers & Episode StructureWhat It Is:Tease content before and after episodes to contextualize your podcast for new and returning listeners. By referencing what was discussed in previous episodes and previewing what’s coming next, you build a web of episodes that feel interconnected—just like "Next Episode" buttons on streaming platforms encourage more watching.Examples from the Episode:highlights Harry Duran’s approach:"He introduces his show… 'If you missed last week's episode, we talked to so-and-so about such and such…' On today's show, we're talking with so-and-so. … At the end of the show… he knows what the next episode is. … You now have 3 ideas of what this show is about." (08:28)The benefit is, if listeners hear a recap of a past episode or a preview of the next, they’re incentivized to explore your other episodes—bingeing your back catalog.How To Use:At the start: preview what’s happening in the current episode and what listeners missed if they haven’t heard recent contentAt the end: teaser for the next episode (e.g., “Next week, I’m talking to…”)Mention popular or related episodes (“Check out our past episode on…”)Structure your season thematically, so every episode contributes to a bigger picture (e.g., a season all about podcast hardware invites listeners to hear the whole set)3. Ongoing Initiatives & Personal JourneysWhat It Is:Maintain a continuous, real-life thread running through your podcast—such as a personal project, journey, or community initiative—which encourages listeners to check back for updates and stay invested in your progress over time.Examples from the Episode:I talk about his “How to Pitch a Podcast” project:“I've been talking about the How to Pitch a Podcast project… I'm not launching the show until I get 20 stories. … It’s an ongoing initiative that people are like, oh, you know, and you might be kind of involved with like, oh, I really want to see this show take off.” (10:23)He references Joanna Penn’s podcast chronicling her journey to become an independent author—listeners followed along as she learned, failed, and eventually succeeded, creating long-term engagement and rooting interest.Many shows use “journey” approaches where listeners are encouraged to follow a process or transformation over time (fitness challenges, entrepreneurial launches, etc.).How To Use:Start a project or challenge and give periodic updates (“I’m launching X, here’s what happened this week…”)Share personal development arcs—what you’re learning, obstacles, and milestonesInvite audience participation (“I need 20 submissions from you before the project goes live!”)In summary:Open loops hook listeners by leaving threads unresolved, making them want to continue and find closure.Teasers and structured episode links make every episode a gateway to others in your catalog, increasing binge potential.Ongoing initiatives or journeys build sustained interest by making listeners part of your process and progress.These strategies ensure listeners don’t just drop in for a single episode—they feel compelled to stick around, binge, and become loyal fans.Becuase of My Podcast: Ray ArnottRay Arnott from the Around the Layout Show (model trains) has been on the show before, and today Ray shares how a listener from Australia is paying for Ray's tripe to come to a model train meetup in Australia!Links referenced in this episode:schoolofpodcasting.compitchapodcast.comaroundthelayout.compodcastjunkies.comnewmediashow.comPet Davidson on Jimmy FallonJoe Rogan with Matt Damon and Ben Affleck

I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the Pastor at Bent Oak Church. His opening keynote was AMAZING. I have adopted it for podcasters.Main Points:Single Track Conferences: I explained why single-track conferences are my favorite—you don’t miss out on sessions, and the Novel Marketing Conference was one of the best I’ve attended.Opening Keynote – The Four Ds: Chase Replogle’s talk resonated with the “Four Ds”: decisiveness, discipline, discernment, and devotion—applies to both writing and podcasting. My favorite: nobody listens to what you record, they listen to what you edit (editing is magic!).Marketing Parallels: Even though this was a book conference, book marketing is a close cousin to podcast marketing. The basic principles really do translate.Serving Your Audience: I reflected on the courage to create, facing the fear of “what if nobody listens?”, and focusing on service and devotion to your listeners.Is Your Podcast a Painkiller or a Vitamin?: Thanks to Thomas Umstattd Jr.’s talk—a “painkiller” solves a direct need, while a “vitamin” is nice to have but not urgent. Think about what pain your show removes for your audience.Podcast Competition: I highlighted that we’re not just competing with other podcasts, but with all forms of entertainment—TV, games, etc. Know your unique value.Why People Listen: People consume podcasts for entertainment, education, or escape. I asked: Does your show serve one (or more) of these needs?Value of Listener’s Time: All podcasts are “free,” but listeners pay with their time. We need to make it worth it.Improving Your Show: Attending other sessions gave me ideas about making changes that truly improve the show rather than just making it different.AI & Prompts: I shared tips I learned about using AI—give ChatGPT clear instructions about who you are, what you need, and who your audience is.Book Covers = Podcast Artwork: Don’t be cheap with your cover! As much as we say not to judge by appearances, we all do. Your show art matters.Networking: The conference structure ensured everyone met and interacted with new people every day—awesome for making connections.Feedback & Iteration: Get feedback and be willing to edit and improve. Like writing, multiple drafts (and edits) make better episodes.Target Audience: Jonathan’s session hit home: don’t just market for yourself—know your actual audience, and don’t trust social media polls alone.Conferences in General: I appreciated speakers not blatantly selling from stage—a rarity!If You Want to Start a Show: Record everything (planning, editing, writing, etc.) to see how much time it takes, then set a sustainable schedule.Finding Your Listeners: Look for audiences in adjacent markets—not just podcasting-specific spaces.More Takeaways: The importance of networking, getting feedback, and attending events that put you in the room with your ideal audience.Mentioned In This EpisodeThomas's Patron ToolboxNovel Marketing PodcastChase ReplogleSchool of PodcastngPodpageMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsDon't Let Your Poor Upbringing Stop Your From Starting Your PodcastIf you grew up attempting to get the attention of your parents, friends, and others but couldn't, podcasting is THE way to get your message out to the WORLD. The School of Podcasting allows you to: Learn at your own pace Network with other brilliant podcasters Get UNLIMITED one-on-one coaching with Dave JacksonSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what I cover:Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether 8:01am is better than 8:00am. Honestly, I don’t think anyone is waiting by their phone for your show to drop to the minute. Being consistent matters more than timing it down to the second.The Role (and Cost) of AI in Podcasting: I talked to podcasters searching for AI tools that could do everything—generate ideas, write scripts, edit, publish, you name it—ideally for free. The reality is, good AI isn’t free, and companies are raising prices when they add AI features. “AI” stands for “Always Increase” when it comes to your expenses!Reflections on Video: Unlike previous conferences, there wasn’t as much pressure this time to dive into video podcasting. Most folks seemed to realize you don’t want AI or automation to create your whole show. Polishing? Sure, but not producing the meat.A Cool AI Demo: I saw a preview of Episonic AI, which analyzes your past episodes, constructs a target audience profile, and even suggests topics and guests. It was interesting in demo form, but I’d want to play with it myself before really judging.Conference Costs and Why They're So High: I break down just how expensive it is to put on a conference—think $10k to rent an LED screen and $8k just to plug it in. Even coffee for attendees can run $135/gallon! High ticket prices aren’t about gouging attendees; organizers are just trying to cover astronomical hotel fees.Networking Magic: The biggest benefit of these events is always the networking. I had a blast connecting with old friends, like Daniel J. Lewis, Rob Walsh, Rob Greenlee, and James Cridlin, and got to enjoy some great stories and camaraderie.Podcasting Hall of Fame: The Hall of Fame event was a highlight. Seeing so many people who’ve truly served the podcasting community—sharing knowledge, fighting legal battles, innovating—reminded me that serving your audience is the common denominator among podcasting greats.A Word on Programmatic Ads: I discuss my article comparing podcast CPM/programmatic ads to the historic crash of banner ad prices on websites. My worry: as more low-quality, AI-generated shows flood the market and accept pennies, ad rates may sink across the board."How to Pitch a Podcast" Show Update: I’m experimenting with a new show concept where we share the worst—and best—podcast pitches. So far, the main hurdle is getting folks to submit their stories in audio form. I’ve simplified the process, and hope more people will participate. If not, it may become a segment rather than a full show.Final Thoughts: If you went to Podfest, don’t wait to follow up with those business cards—make the most of your new connections! I share about my next steps, including attending the Novel Marketing Conference in Austin, and remind everyone to check out schoolofpodcasting.com if you want personal help growing your show.Mentioned In This EpisodeSchool of Podcasting CommunityPodnewsRich Graham the Merch Drop ShowJeff Grief and the Sell'n Podcast.Electronic Frontier FoundationPodfest ExpoEpisonic.aiCapitvate Media HostingPodcast Hall of Fame ReplayThanks for listening, please share the show if you found it valuable, and I’ll catch you next week!Mentioned in this episode:Podcast Hotseat Jump Start Your Podcast GrowthWhen you sit in the Podcast Hot Seat, you get help finding what you're doing right (so you can do more of that) and identifying those things that might need a little help. You also get a month of access to the School of Podcasting, which includes unlimited coaching.Podcast HotseatSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting Observations

On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.Why am I starting this podcast? I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam.Who is this podcast for?This show is for two groups: PR agencies (so they can do their job better) and podcasters (so they know they’re not alone and can improve how they handle pitches).How will I measure success? Instead of downloads, I’ll measure success by how many people utilize resources I share, like PodMatch and PodcastGuests.com. I’ll also keep tabs on affiliate signups.What are the hurdles?I reflect on a previous project, Dates from Hell, which struggled because it required audience participation but didn’t yet have an audience. For this new podcast, I’ll need a steady supply of good (and bad) pitches from listeners.Is this a passion project, hobby, or business?This is mostly a passion project and a hobby, driven by my desire to make a difference and maybe have some fun. If I can monetize it, that’s a nice bonus.Why will my audience listen?Listeners will tune in to hear entertainingly bad pitches, learn how to make their own pitches better, and find solidarity in their struggles with guest booking spam. Plus, I’ll offer educational insights that no one else seems to be sharing right now.How long will it take to make an episode?I estimate each episode will take around half an hour to produce, keeping things doable alongside my other commitments. You measure your production time and then choose your schedule.Do I have time and resources to make this happen? I’ve already got hosting, gear, and a plan for the website (PitchAPodcast.com). The biggest challenge will be getting enough listener participation to keep the show going.Key Takeaway I’m considering a crowd-generated podcast to tackle the problem of bad guest pitches.If you’d like to participate, send me your stories of bad (or good!) pitches, info about your podcast and website, and details on your ideal guest.I run through all the big questions to ask before launching, sharing my honest answers and experiences.Links MentionedPitchapodcast.comschoolofpodcasting.compodcastingobservations.comCaptive Media HostingBuzzsprout Media HostingPodMatchPodcastGuests.com.Podpage.com---If you have your own pitch stories or want to get involved, head to PitchAPodcast.com and share your experiences!Mentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsYou Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of Podcasting

Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about why that approach just doesn’t work in podcasting.What Does it Take to Be Known?You’ll hear me break down the journeys of big names like Morgan Freeman, Samuel L. Jackson, Harrison Ford, Bryan Cranston, Lucille Ball, and even musicians like Bonnie Raitt and Andrea Bocelli—all of whom pushed through years (sometimes decades) before their “big break.” Yes, even Adam Sandler and Jerry Seinfeld had plenty of failures, awkward moments, and years of grinding before the world knew their names. I share how their experiences relate directly to podcasting, and why embracing your own style and sticking with what you love can make all the difference.You Need To Be More Than "Good"I also talk about the importance of consistency, cross-promotion, knowing your audience, and making your content “remarkable”—the kind people just have to talk about. I share how Seinfeld didn’t become a household name overnight, and how even my own podcast journey has been about slow, steady growth, not big, sudden leaps.Plus, I get into listener engagement strategies, word-of-mouth tactics, and why you should appreciate the connections and opportunities podcasting brings, from new friendships to dream gigs. And yes, you’ll hear a little power rant about the NFL’s approach to consistency (or lack thereof)!Because of My Podcast Lou MongelloFinally, I wrap up with plenty of listener “because of my podcast” stories, examples of how podcasting opens doors you never imagined, and a reminder that there’s nothing stopping you from growing your show except your own willingness to put in the time and effort.If you want to get inspired and set the right expectations for your own podcast journey—or just need a reminder that you’re not alone in the slow grind—this episode is for you. Thanks for tuning in!Mentioned In This EpisodeLou Mongello and his WDW RadioLou Mongello on SOP 713Because of My Podcast Post on RedditBecause of my podcast showMentioned in this episode:Podcast Hot SeatAttention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.Podcast HotseatSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageUnlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting Observations

If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).Here are the steps I covered.Pick Your TopicDecide if you're podcasting solo or with cohost(s).Pick how you will podcast.Pick where will you podcast?Choose how you will measure your successPick a name. Naming tools from Podpage and Buzzsprout.Buy the HardwareBuy/Find SoftwarePurchase web hostingDomain Name ( Ilke Namecheap)GraphicsIntro Music. (optional)Media Hosting (for your mp3 files)Record Your ContentEdit Your ContentUpload your mediaWrite Your Show NotesClick PublishMake Sure your Feed is ValidPublish to Apple, Spotify, and all other directories.Tell everyone you know to follow the show on the same dayHere’s a handy list of every website and URL I mentioned in this episode, so you can find the resources and recommendations I talked about:School of Podcasting:https://schoolofpodcasting.comPodpage:https://podpage.com(And check out https://trypodpage.com for a quick start!)Buzzsprout:https://buzzsprout.comCaptivate:https://captivate.fmBlubrry:https://blubrry.comRSS.com:https://rss.comCastfeed Validator:https://castfeedvalidator.comNamecheap (my favorite for domains):https://namecheap.comCoolerWebsites (my GoDaddy reseller):https://coolerwebsites.comPodcastBranding Co (for professionally designed artwork):https://podcastbranding.coCanva (for DIY podcast artwork):https://canva.comTransistor’s artwork preview tool:https://transistor.fm/preview/TuneReel (for music licensing):https://tunereel.comSuno/Suno AI Music (for AI-generated music):https://supportthisshow.com/sunoHollyland (wireless microphones):https://geni.us/hollyland-larkm2sRode (microphones and lavalier mics):Podmic USBRode Wireless MicoElgato (Facecam, key light, and stream deck):FacecamKeylightGVM (lighting kits):3 Light PackageNeewer (affordable lighting):2 Light KitCamo (turns your phone into a webcam):Turn Your Phone into a Web CamStreamlight (monitor-to-light software):Turn your monitor into a light (Windows only)Hindenburg (audio editing software):https://hindenburg.comAudacity (free audio editor):https://audacityteam.orgAdobe Podcast (audio editing):https://podcast.adobe.comAlitu (online audio editing tool):https://alitu.comDescript (audio/video editing):https://descript.comRiverside (remote recording & video editing):https://riverside.fmSquadcast (remote recording):https://squadcast.fmECAMM Live (Mac live streaming & recording):https://ecamm.comEV Mux (live streaming):https://evmux.comStreamyard (live streaming):https://streamyard.comCamtasia (video editing):https://techsmith.com/video-editor.htmlTela (online video hosting & editing):https://tella.comDaVinci Resolve (free video editor):https://blackmagicdesign.com/products/davinciresolve/Audio Outperforms Video 15 to 1 (Rob Walch Talk)

What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.1. Nudge2. No Agenda 3.Treat Addiction Podcast 4. Daily Devotions for Busy Lives5. Harry Shearer’s Show "Le Show"6. School of Podcasting 7. Time Suck8. Too Many Tabs9. What Was That Like?10. Daily Sports History11. Walking is Fitness12. Welcome to Earth Stories13. The Pharmacist’s Voice Podcast14. The Perrysburg Podcast15. Content Creators Accountant16. Back Look Cinema17. POD News Weekly Review18. Grow The Show19. Podcast41120. Your Podcast ConsultantCommon Thread of Great ContentThe common thread is distinctive, hard-to-find content delivered by engaging hosts with real chemistry, in a well-thought-out format, that solves a listener problem and leaves them feeling something (hopeful, grounded, entertained, or relieved).Did You Get Value From The Show?If you'd like to give back some of the value you received, you can do a one-time gift, or become an awesome supporter.Gear Used On This EpisodeAccentize Dialogue Enhance PluginRode Podmic USBRodecaster DuoSchepps Omni Channel PluginCaptivate Media HostingMentioned in this episode:Don't Wait to Level Up Your ShowThinking about starting a podcast—or already 300 episodes in? Skip the rookie mistakes, save money, and level up your show with the School of Podcasting with Dave Jackson, where you get hands-on feedback, one-on-one support, and practical advice that actually improves your podcast. Not sure? Just ask Krista and Mark from practicalprepping.info Then join the School of Podcasting at www.schoolofpodcasting.com/join (or use the link below)School of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:1. A Christmas Story with a Lesson for PodcastersI kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world.2. Pushing Back on Changing Definitions in PodcastingI strongly disagreed with Steve Goldstein and Jay Nachlis' take that YouTube should be considered podcasts. (also TikTok, and Newsletters).I emphasized that a podcast, by definition, is audio, video, or PDF delivered via RSS—without that, it's not a podcast.3. Why "Everything Is a Podcast" is DangerousI called out the industry for letting YouTube (and now TikTok) hijack the term "podcast," muddling data and damaging clarity around the medium.4. The Hazards of Exclusive Distribution DealsI discussed how exclusive distribution (like those seen with Netflix and Spotify) leads to loss of control and audiences for podcasters.5. Warning Signs of Big Companies Manipulating PodcastingShared concerns about major corporations and what happens when their decisions are driven mainly by shareholder profits and not creators or audiences.6. AI Content Flooding the Podcast SpaceI highlighted the dangers of companies like Inception Point AI mass-producing low-value podcasts, cluttering directories, harming discoverability, and devaluing advertising rates.7.Common Missteps Hurting Podcast DiscoveryI warned about creating duplicate listings in Apple Podcasts and elsewhere, usually when moving hosts, and the importance of understanding how to migrate your show correctly.8. Show Name CollisionsI noted the confusion caused by multiple shows using the same title (like "Thinking Outside the Box") and urged creators to do their research before naming their show.9. Monetization Predictions for the Coming YearI predicted a shift toward premium/patron-supported models as podcasters get frustrated with low ad rates.10. The Fight Against "AI Slop"I advocated for collectively pushing back against low-quality, AI-generated spam content in our medium.11. Upcoming Industry MergersI think we'll see podcast-related companies merging or being acquired in the near future.12. The Reality of YouTube for PodcastersI expect many podcasters to try YouTube, realize it's not for them, and return to audio-first approaches—while some will succeed by mastering the video platform.13. A Desire for More Creativity in PodcastingI called for a resurgence of risk-taking and creative experimentation, rather than everyone following the same tired formats.Podcasts/Shows Noted:Pod News Weekly Review No Agenda ShowGood Hang with Amy Poehler Things We Learn in a Bar Work for the Wind by Aliyah Langley Steve's Blog That Drives Me NutsCaptivateTransistorBuzzsprout SupercastFor more details, behind-the-scenes commentary, and my thoughts on where the industry is headed, give this episode a listen. And as always, if you need help planning, launching, growing, or monetizing your podcast, check out schoolofpodcasting.com (coupon code: listener).Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of Podcasting

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.Kim Newlove’s Story:Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become a mini local celebrity—people in her town now recognize her as "the podcast woman." Whether it’s meeting city council members or audience listeners who discovered the area through her podcast, Kim sees firsthand how her show for Perrysburg builds authentic relationships. She even reached out to her local library to run seminars on "how to listen to podcasts," growing her audience one person at a time. You can check out Kim’s work at the Pharmacist Voice.Jan Almasey’s Journey:Jan started the Apex Podcast after seeing how storytelling could bring hope to his local community in Stark County, Ohio. Over three years, the show picked up momentum, leading to speaking engagements at high schools, partnerships with the local chamber of commerce, and even a sponsorship from the city that helped him set up a podcast studio in downtown Canton. Jan’s strategy? Build real relationships—sending thank-you cards or making personal follow-up calls to guests fueled organic growth. Later, those relationships directly translated to business opportunities like agency work, consulting gigs, and even a grant through Jumpstart Inc. to support the local economy. Jan’s story proves that podcasting is about more than downloads—it’s about building a network that keeps on growing. Learn more at https://www.linkedin.com/in/jan-almasy/My Takeaway:Reflecting on their experiences—and my own—I can't stress enough how starting a podcast can transform your network. Whether you’re meeting listeners at local events, helping someone discover how to use a podcast app, or forming business partnerships outside your traditional circles, these relationships turn into possibilities you never would’ve imagined. Your podcast can be the starting point for new jobs, collaborations, consulting work, or simply making a bigger impact in your community.If you’re thinking about starting a podcast or you’re on the verge of giving up—let these stories convince you to stick with it. The relationships you build now might lead to the next big opportunity.Ready to plan, launch, or grow your show? Visit schoolofpodcasting.com and use coupon code LISTENER to save on your membership (with a 30-day money-back guarantee)!As always, thanks for listening—and if you’ve got a "Because of My Podcast" story, I’d love to hear it!Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsProfit From Your PodcastReady to make some money with your podcast? Check out the book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. I interviewed 70 different podcasters and share all of their insights into the seven different ways you can make money with your podcast. Available as a paperback, kindle, and audiobook. Go to www.profitfromyourpodcast.com/bookProfit From Your PodcastQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down.I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener comments, and talk openly about staying authentic on the microphone, no matter what.If you’ve ever wondered how to handle feedback for your own podcast—or you’re just curious about what really goes on behind the scenes—this episode is for you. Let’s jump in and talk about what it really means to grow through feedback!Main Points CoveredShared survey results about my audience (how you found the show, preferences on episode length, etc.)The value of opinions and why I’m not afraid to voice mine—people appreciate authenticity!Blooper reel gets love for keeping the show relatable and real.Several listeners said the show’s focus has improved—thanks for noticing!Some prefer solo episodes to interviews, and I talk about why I sometimes do interviews anyway.The “same old” show approach: people tune in for consistency, just like reruns of Hallmark movies.Trust is crucial; I work hard to give value and answers you can’t find elsewhere.You can tell when I’m tired or distracted! I agree—your energy transfers to listeners.Being award-winning isn’t about ego—my goal is always helping people.Repetition helps beginners, but seasoned podcasters would like more advanced content.Technical details: I use a Rode Podmic USB microphone into a Rodecaster Duo, recording in Hindenburg.Notes on ideas and feedback: people want more “behind-the-scenes” and technical information.Reading vs. riffing: I admit sometimes I slip into “reading mode” and work to stay spontaneous.Length controversy: some want shorter shows, some longer, but the majority like the current format.Hobbyists vs. business podcasters: I explain why my content has sometimes shifted toward podcasters wanting to grow.Ads feedback: some want fewer ads, especially repeating the School of Podcasting ad too often.Religion and “blue” humor: I discuss my Christian identity, my sense of humor, and respect differing tastes—even when jokes cross lines.You can’t please everyone—sometimes what “crosses the line” for one person is just casual for another.Suggestions for more advanced content and deeper listener Q&A segments.Advanced podcasting wisdom: find out what your audience wants, deliver with value, and keep improving.On making money: it’s possible, but requires loving the journey and standing out from the crowd.I’m always open to detailed questions—consider sending in your own for future deep dives!Websites MentionedSchool of PodcastingPodcasting Observations (my email list)PodpageAppSumoVoicemail: schoolofpodcasting.com/voicemailBiz Chicks PodcastAI Goes to CollegeLive Well and FlourishRode Podmic USBRodecaster Duo Mixer RecorderFeeding My Faith ShowMentioned in this episode:Join the School of Podcasting TodayRalph Estep Jr has over 100K Subscribers on YouTube and has FOUR shows at askralph.com. Ralph credits his success to the skills and network he has has built at the School of Podcasting. Join worry free with a 30-day Money Back Guarantee. Use the coupon code "listener" on a monthly, quarterly, or yearly subscription. Go to www.schoolofpodcasting.com/joinSchool of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

In this episode, I circle back to a classic question:What do you wish you’d known when you started your podcast that you know now?This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!Featured Guests & Their InsightsI’m joined by two long-time contributors—Kim Newlove and Steve Stewart—who share powerfully honest responses about their podcasting journeys.Kim Newlove:Kim shares 12 things she wishes she’d known when starting her podcasts, The Pharmacist’s Voice and the Perrysburg Podcast. She talks about everything from being able to change your podcast’s “why” as its mission evolves, to discovering the right gear (hello, Shure SM7B!), figuring out realistic production schedules, mastering research and writing demands, making effective use of Canva for episode artwork, choosing media hosts wisely, the importance of newsletters, the value of trailers, and more. She emphasizes learning as you go and assures new podcasters that it’s totally okay to fill in gaps as you build your parachute on the way down!Steve Stewart:Steve reflects on how much he wishes he’d known how to edit for content when he first began his show in 2010. His early episodes would benefit from a bit more polish, and he shares how improving his editing skills made a huge difference not just for his own podcast, but eventually for others through his work at the Podcast Editors Academy. Steve also offers an excellent resource for anyone looking for a podcast editor.My Takeaways & Thoughts:I share my own lessons learned—including the importance of setting aside regular time for learning new skills, asking for direct feedback from listeners, and being willing to adapt and evolve your show as needed. I also discuss the value of constructive criticism and how it helps me grow as a podcaster.Resources & Mentions:Kim’s Podcasts: The Pharmacist’s Voice and Perrysburg Podcast Steve’s Podcast Editing Resource: Find an Editor School of Podcasting: schoolofpodcasting.com (use coupon code “listenr” for a discount!) Media Host Recommendations: Captivate, Buzzsprout, Libsyn (coupon sopfree), Transistor, Blubrry, and now RSS.com Podcast Editors Academy: Steve Stewart and Mark Deal’s community for podcast editors.Newsletter Tools: ConvertKit (for marketing now Kit) and Substack (for sharing thoughts/content)As always, I encourage you to ask your audience for feedback, keep learning, and don’t be afraid to tweak your show or try something new. Whether you’re just starting out or you’ve been podcasting for years, there’s always something to learn.If you want more podcasting content, check out my other shows at powerofpodcasting.com.Thanks so much for listening! If you enjoyed the episode, I’d truly appreciate it if you shared it with a friendMentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthReady to Get Your Podcast Moving?Tiger Woods, Bill Gates, Oprah Winfrey all had coaches. We can help you avoid mistakes, give you constructive feedback and ensure you sound professional and make content that resonates with your audience. Join the School of Podcasting and in addition to the tutorials and community you get five hours of one-on-one coaching with me each month.School of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage