School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down three juicy strategies that can keep your audience glued to their headphones, even after they’ve finished your latest episode. Plus, we’ve got a heartwarming “because of my podcast” story from Ray Arnott that’ll make you believe in the magic of podcasting. So, if you're tired of people tuning in and then bouncing faster than a bad date, stick around. We’re gonna make your podcast the one they're bingeing on next!1. Open Loops (Brain Gaps)What It Is:An open loop is an unresolved element in your content—a question, mystery, or ongoing storyline that the listener subconsciously wants resolved. This is a storytelling technique borrowed from TV and movies: cliffhangers, subplots, or even hints about future developments that drive people to keep watching (or listening) to find out what happens next.Examples from the Episode:uses TV examples like Will Trent and Tracker:"There's a problem at the beginning of the episode… and 50 minutes later, give or take, the problem is solved. … On occasion they'll do a two-parter with a cliffhanger." (01:39)In Will Trent, the ongoing subplot about the main character being disliked and saving a dog (an adaptation of the “save the cat” storytelling trope) gets the audience rooting for him, creating emotional investment through an open loop about his relationships and backstory."You have this underlying story that's going through the whole thing, and I believe that's why we are binging content." (13:11)In podcasts, an open loop could be as simple as starting a story in one episode and promising to finish it later, or introducing a mystery or a question (“Did James ever fix his solar panels?”) that’s answered in a later episode.How To Use:Tease questions (“Next week, I’ll reveal the results…”)Continue a personal story arc across episodesDangle small mysteries (“I opened the door and only saw one of the three things I was looking for…”) (Share journey updates that listeners want closure or progress on2. Teasers & Episode StructureWhat It Is:Tease content before and after episodes to contextualize your podcast for new and returning listeners. By referencing what was discussed in previous episodes and previewing what’s coming next, you build a web of episodes that feel interconnected—just like "Next Episode" buttons on streaming platforms encourage more watching.Examples from the Episode:highlights Harry Duran’s approach:"He introduces his show… 'If you missed last week's episode, we talked to so-and-so about such and such…' On today's show, we're talking with so-and-so. … At the end of the show… he knows what the next episode is. … You now have

I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the Pastor at Bent Oak Church. His opening keynote was AMAZING. I have adopted it for podcasters.Main Points:Single Track Conferences: I explained why single-track conferences are my favorite—you don’t miss out on sessions, and the Novel Marketing Conference was one of the best I’ve attended.Opening Keynote – The Four Ds: Chase Replogle’s talk resonated with the “Four Ds”: decisiveness, discipline, discernment, and devotion—applies to both writing and podcasting. My favorite: nobody listens to what you record, they listen to what you edit (editing is magic!).Marketing Parallels: Even though this was a book conference, book marketing is a close cousin to podcast marketing. The basic principles really do translate.Serving Your Audience: I reflected on the courage to create, facing the fear of “what if nobody listens?”, and focusing on service and devotion to your listeners.Is Your Podcast a Painkiller or a Vitamin?: Thanks to Thomas Umstattd Jr.’s talk—a “painkiller” solves a direct need, while a “vitamin” is nice to have but not urgent. Think about what pain your show removes for your audience.Podcast Competition: I highlighted that we’re not just competing with other podcasts, but with all forms of entertainment—TV, games, etc. Know your unique value.Why People Listen: People consume podcasts for entertainment, education, or escape. I asked: Does your show serve one (or more) of these needs?Value of Listener’s Time: All podcasts are “free,” but listeners pay with their time. We need to make it worth it.Improving Your Show: Attending other sessions gave me ideas about making changes that truly improve the show rather than just making it different.AI & Prompts: I shared tips I learned about using AI—give ChatGPT clear instructions about who you are, what you...

Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what I cover:Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether 8:01am is better than 8:00am. Honestly, I don’t think anyone is waiting by their phone for your show to drop to the minute. Being consistent matters more than timing it down to the second.The Role (and Cost) of AI in Podcasting: I talked to podcasters searching for AI tools that could do everything—generate ideas, write scripts, edit, publish, you name it—ideally for free. The reality is, good AI isn’t free, and companies are raising prices when they add AI features. “AI” stands for “Always Increase” when it comes to your expenses!Reflections on Video: Unlike previous conferences, there wasn’t as much pressure this time to dive into video podcasting. Most folks seemed to realize you don’t want AI or automation to create your whole show. Polishing? Sure, but not producing the meat.A Cool AI Demo: I saw a preview of Episonic AI, which analyzes your past episodes, constructs a target audience profile, and even suggests topics and guests. It was interesting in demo form, but I’d want to play with it myself before really judging.Conference Costs and Why They're So High: I break down just how expensive it is to put on a conference—think $10k to rent an LED screen and $8k just to plug it in. Even coffee for attendees can run $135/gallon! High ticket prices aren’t about gouging attendees; organizers are just trying to cover astronomical hotel fees.Networking Magic: The biggest benefit of these events is always the networking. I had a blast connecting with old friends, like Daniel J. Lewis, Rob Walsh, Rob Greenlee, and James Cridlin, and got to enjoy some great stories and camaraderie.Podcasting Hall of Fame: The Hall of Fame event was a highlight. Seeing so many people who’ve truly served the podcasting community—sharing knowledge, fighting legal battles, innovating—reminded me that serving your audience is the common denominator among podcasting greats.A Word on Programmatic Ads: I discuss my article comparing podcast CPM/programmatic ads to the historic crash of banner ad prices on websites. My worry: as more low-quality, AI-generated shows flood the market and accept pennies, ad rates may sink across the board."How to Pitch a Podcast" Show Update: I’m experimenting with a new show concept where we share the worst—and best—podcast pitches. So far, the main hurdle is getting folks to submit their stories in audio form. I’ve simplified the process, and hope more people will participate. If not, it may become a segment rather than a full show.Final Thoughts: If you went to Podfest, don’t wait to follow up with those business cards—make the most of your new connections! I share about my next steps, including attending the Novel Marketing Conference in Austin, and remind everyone to check out schoolofpodcasting.com if you want personal help growing your show.Mentioned In This EpisodeSchool of Podcasting CommunityPodnewsRich Graham the Merch Drop Show

On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.Why am I starting this podcast? I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam.Who is this podcast for?This show is for two groups: PR agencies (so they can do their job better) and podcasters (so they know they’re not alone and can improve how they handle pitches).How will I measure success? Instead of downloads, I’ll measure success by how many people utilize resources I share, like PodMatch and PodcastGuests.com. I’ll also keep tabs on affiliate signups.What are the hurdles?I reflect on a previous project, Dates from Hell, which struggled because it required audience participation but didn’t yet have an audience. For this new podcast, I’ll need a steady supply of good (and bad) pitches from listeners.Is this a passion project, hobby, or business?This is mostly a passion project and a hobby, driven by my desire to make a difference and maybe have some fun. If I can monetize it, that’s a nice bonus.Why will my audience listen?Listeners will tune in to hear entertainingly bad pitches, learn how to make their own pitches better, and find solidarity in their struggles with guest booking spam. Plus, I’ll offer educational insights that no one else seems to be sharing right now.How long will it take to make an episode?I estimate each episode will take around half an hour to produce, keeping things doable alongside my other commitments. You measure your production time and then choose your schedule.Do I have time and resources to make this happen? I’ve already got hosting, gear, and a plan for the website (PitchAPodcast.com). The biggest challenge will be getting enough listener participation to keep the show going.Key Takeaway I’m considering a crowd-generated podcast to tackle the problem of bad guest pitches.If you’d like to participate, send me your stories of bad (or good!) pitches, info about your podcast and website, and details on your ideal guest.I run through all the big questions to ask before launching, sharing my honest answers and experiences.Links MentionedPitchapodcast.comschoolofpodcasting.compodcastingobservations.comCaptive Media HostingBuzzsprout Media HostingPodMatch

Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about why that approach just doesn’t work in podcasting.What Does it Take to Be Known?You’ll hear me break down the journeys of big names like Morgan Freeman, Samuel L. Jackson, Harrison Ford, Bryan Cranston, Lucille Ball, and even musicians like Bonnie Raitt and Andrea Bocelli—all of whom pushed through years (sometimes decades) before their “big break.” Yes, even Adam Sandler and Jerry Seinfeld had plenty of failures, awkward moments, and years of grinding before the world knew their names. I share how their experiences relate directly to podcasting, and why embracing your own style and sticking with what you love can make all the difference.You Need To Be More Than "Good"I also talk about the importance of consistency, cross-promotion, knowing your audience, and making your content “remarkable”—the kind people just have to talk about. I share how Seinfeld didn’t become a household name overnight, and how even my own podcast journey has been about slow, steady growth, not big, sudden leaps.Plus, I get into listener engagement strategies, word-of-mouth tactics, and why you should appreciate the connections and opportunities podcasting brings, from new friendships to dream gigs. And yes, you’ll hear a little power rant about the NFL’s approach to consistency (or lack thereof)!Because of My Podcast Lou MongelloFinally, I wrap up with plenty of listener “because of my podcast” stories, examples of how podcasting opens doors you never imagined, and a reminder that there’s nothing stopping you from growing your show except your own willingness to put in the time and effort.If you want to get inspired and set the right expectations for your own podcast journey—or just need a reminder that you’re not alone in the slow grind—this episode is for you. Thanks for tuning in!Mentioned In This EpisodeLou Mongello and his WDW RadioLou Mongello on SOP 713Because of My Podcast Post on RedditBecause of my podcast showMentioned in this episode:Podcast Hot SeatAttention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.Podcast HotseatLive AppearancesI'd love to see you at these events.

If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).Here are the steps I covered.Pick Your TopicDecide if you're podcasting solo or with cohost(s).Pick how you will podcast.Pick where will you podcast?Choose how you will measure your successPick a name. Naming tools from Podpage and Buzzsprout.Buy the HardwareBuy/Find SoftwarePurchase web hostingDomain Name ( Ilke Namecheap)GraphicsIntro Music. (optional)Media Hosting (for your mp3 files)Record Your ContentEdit Your ContentUpload your mediaWrite Your Show NotesClick PublishMake Sure your Feed is ValidPublish to Apple, Spotify, and all other directories.Tell everyone you know to follow the show on the same dayHere’s a handy list of every website and URL I mentioned in this episode, so you can find the resources and recommendations I talked about:School of Podcasting:https://schoolofpodcasting.comPodpage:https://podpage.com(And check out https://trypodpage.com for a quick start!)Buzzsprout:

What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.1. Nudge2. No Agenda 3.Treat Addiction Podcast 4. Daily Devotions for Busy Lives5. Harry Shearer’s Show "Le Show"6. School of Podcasting 7. Time Suck8. Too Many Tabs9. What Was That Like?10. Daily Sports History11. Walking is Fitness12. Welcome to Earth Stories13. The Pharmacist’s Voice Podcast14. The Perrysburg Podcast15. Content Creators Accountant16. Back Look Cinema17. POD News Weekly Review18. Grow The Show19. Podcast41120. Your Podcast ConsultantCommon Thread of Great ContentThe common thread is distinctive, hard-to-find content delivered by engaging hosts with real chemistry, in a well-thought-out format, that solves a listener problem and leaves them feeling something (hopeful, grounded, entertained, or relieved).Did You Get Value From The Show?If you'd like to give back some of the value you received, you can do a one-time gift, or become an awesome supporter.Gear Used On This EpisodeAccentize Dialogue Enhance PluginRode Podmic USBa...

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:1. A Christmas Story with a Lesson for PodcastersI kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world.2. Pushing Back on Changing Definitions in PodcastingI strongly disagreed with Steve Goldstein and Jay Nachlis' take that YouTube should be considered podcasts. (also TikTok, and Newsletters).I emphasized that a podcast, by definition, is audio, video, or PDF delivered via RSS—without that, it's not a podcast.3. Why "Everything Is a Podcast" is DangerousI called out the industry for letting YouTube (and now TikTok) hijack the term "podcast," muddling data and damaging clarity around the medium.4. The Hazards of Exclusive Distribution DealsI discussed how exclusive distribution (like those seen with Netflix and Spotify) leads to loss of control and audiences for podcasters.5. Warning Signs of Big Companies Manipulating PodcastingShared concerns about major corporations and what happens when their decisions are driven mainly by shareholder profits and not creators or audiences.6. AI Content Flooding the Podcast SpaceI highlighted the dangers of companies like Inception Point AI mass-producing low-value podcasts, cluttering directories, harming discoverability, and devaluing advertising rates.7.Common Missteps Hurting Podcast DiscoveryI warned about creating duplicate listings in Apple Podcasts and elsewhere, usually when moving hosts, and the importance of understanding how to migrate your show correctly.8. Show Name CollisionsI noted the confusion caused by multiple shows using the same title (like "Thinking Outside the Box") and urged creators to do their research before naming their show.9. Monetization Predictions for the Coming YearI predicted a shift toward premium/patron-supported models as podcasters get frustrated with low ad rates.10. The Fight Against "AI Slop"I advocated for collectively pushing back against low-quality, AI-generated spam content in our medium.11. Upcoming Industry MergersI think we'll see podcast-related companies merging or being acquired in the near future.12. The Reality of YouTube for PodcastersI expect many podcasters to try YouTube, realize it's not for them, and return to audio-first approaches—while some will succeed by mastering the video platform.13. A Desire for More Creativity in PodcastingI called for a resurgence of risk-taking and creative experimentation, rather than everyone following the same tired formats.Podcasts/Shows Noted:Pod News Weekly Review No Agenda ShowGood Hang with Amy Poehler Things We Learn in a Bar Work for the Wind by Aliyah Langley a...

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.Kim Newlove’s Story:Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become a mini local celebrity—people in her town now recognize her as "the podcast woman." Whether it’s meeting city council members or audience listeners who discovered the area through her podcast, Kim sees firsthand how her show for Perrysburg builds authentic relationships. She even reached out to her local library to run seminars on "how to listen to podcasts," growing her audience one person at a time. You can check out Kim’s work at the Pharmacist Voice.Jan Almasey’s Journey:Jan started the Apex Podcast after seeing how storytelling could bring hope to his local community in Stark County, Ohio. Over three years, the show picked up momentum, leading to speaking engagements at high schools, partnerships with the local chamber of commerce, and even a sponsorship from the city that helped him set up a podcast studio in downtown Canton. Jan’s strategy? Build real relationships—sending thank-you cards or making personal follow-up calls to guests fueled organic growth. Later, those relationships directly translated to business opportunities like agency work, consulting gigs, and even a grant through Jumpstart Inc. to support the local economy. Jan’s story proves that podcasting is about more than downloads—it’s about building a network that keeps on growing. Learn more at https://www.linkedin.com/in/jan-almasy/My Takeaway:Reflecting on their experiences—and my own—I can't stress enough how starting a podcast can transform your network. Whether you’re meeting listeners at local events, helping someone discover how to use a podcast app, or forming business partnerships outside your traditional circles, these relationships turn into possibilities you never would’ve imagined. Your podcast can be the starting point for new jobs, collaborations, consulting work, or simply making a bigger impact in your community.If you’re thinking about starting a podcast or you’re on the verge of giving up—let these stories convince you to stick with it. The relationships you build now might lead to the next big opportunity.Ready to plan, launch, or grow your show? Visit schoolofpodcasting.com and use coupon code LISTENER to save on your membership (with a 30-day money-back guarantee)!As always, thanks for listening—and if you’ve got a "Because of My Podcast" story, I’d love to hear it!Mentioned in this episode:Live AppearancesI'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/whereWhere Will I Be?Check Out Dave's Newsletter With Behind the Scenes...

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down.I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener comments, and talk openly about staying authentic on the microphone, no matter what.If you’ve ever wondered how to handle feedback for your own podcast—or you’re just curious about what really goes on behind the scenes—this episode is for you. Let’s jump in and talk about what it really means to grow through feedback!Main Points CoveredShared survey results about my audience (how you found the show, preferences on episode length, etc.)The value of opinions and why I’m not afraid to voice mine—people appreciate authenticity!Blooper reel gets love for keeping the show relatable and real.Several listeners said the show’s focus has improved—thanks for noticing!Some prefer solo episodes to interviews, and I talk about why I sometimes do interviews anyway.The “same old” show approach: people tune in for consistency, just like reruns of Hallmark movies.Trust is crucial; I work hard to give value and answers you can’t find elsewhere.You can tell when I’m tired or distracted! I agree—your energy transfers to listeners.Being award-winning isn’t about ego—my goal is always helping people.Repetition helps beginners, but seasoned podcasters would like more advanced content.Technical details: I use a Rode Podmic USB microphone into a Rodecaster Duo, recording in Hindenburg.Notes on ideas and feedback: people want more “behind-the-scenes” and technical information.Reading vs. riffing: I admit sometimes I slip into “reading mode” and work to stay spontaneous.Length controversy: some want shorter shows, some longer, but the majority like the current format.Hobbyists vs. business podcasters: I explain why my content has sometimes shifted toward podcasters wanting to grow.Ads feedback: some want fewer ads, especially repeating the School of Podcasting ad too often.Religion and “blue” humor: I discuss my Christian identity, my sense of humor, and respect differing tastes—even when jokes cross lines.You can’t please everyone—sometimes what...

In this episode, I circle back to a classic question:What do you wish you’d known when you started your podcast that you know now?This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!Featured Guests & Their InsightsI’m joined by two long-time contributors—Kim Newlove and Steve Stewart—who share powerfully honest responses about their podcasting journeys.Kim Newlove:Kim shares 12 things she wishes she’d known when starting her podcasts, The Pharmacist’s Voice and the Perrysburg Podcast. She talks about everything from being able to change your podcast’s “why” as its mission evolves, to discovering the right gear (hello, Shure SM7B!), figuring out realistic production schedules, mastering research and writing demands, making effective use of Canva for episode artwork, choosing media hosts wisely, the importance of newsletters, the value of trailers, and more. She emphasizes learning as you go and assures new podcasters that it’s totally okay to fill in gaps as you build your parachute on the way down!Steve Stewart:Steve reflects on how much he wishes he’d known how to edit for content when he first began his show in 2010. His early episodes would benefit from a bit more polish, and he shares how improving his editing skills made a huge difference not just for his own podcast, but eventually for others through his work at the Podcast Editors Academy. Steve also offers an excellent resource for anyone looking for a podcast editor.My Takeaways & Thoughts:I share my own lessons learned—including the importance of setting aside regular time for learning new skills, asking for direct feedback from listeners, and being willing to adapt and evolve your show as needed. I also discuss the value of constructive criticism and how it helps me grow as a podcaster.Resources & Mentions:Kim’s Podcasts: The Pharmacist’s Voice and Perrysburg Podcast Steve’s Podcast Editing Resource: Find an Editor School of Podcasting: schoolofpodcasting.com (use coupon code “listenr” for a discount!) Media Host Recommendations: Captivate, Buzzsprout, Libsyn (coupon sopfree), Transistor, Blubrry, and now

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that’s growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities, and more—so you can assess your progress and celebrate wins that go way beyond downloads. I also mention some valuable tools, companies, and podcasts to help you along the way. This episode (as all of my recent episodes) uses chapters.Apple and Spotify Completion RateWhen you go into the dashboards of Apple and Spotify, you can see how far people listened to your show. I'm an old teach so for me 70% is a C. 80% is a B, and anything above 90% is an A. The beauty of both these platforms is you can click and listen at any point that shows a drop of so you can see if it was something you said that cause the dropoff.Listeners: The number of unique devices that have played more than 0 seconds of an episode.Engaged Listeners: The number of unique devices that played at least 20 minutes or 40% of an episode within a single session. Pausing or stopping an episode does not count as starting a new session.Spotify shows People You reached (people who have seen your show), People who Showed Interest (they interacted with your show, which may be an indicator of episode titles o artwork), People who consumed (so they listened to your show).Unprovoked Audience FeedbackThis is my favorite. You put out an episode, and 24 ours later you've got emails in your inbox, DMs on social giving you feedback. For me, this is a great indication that your episode resonated with your audience.Email List GrowthIf the goal of your show is to monetize, this metric is KEY. I know for me, I focused on lead magnets and growing my list, and those efforts resulted in me growing my list by 39%Growth in CommunityYou can look at your community growth, this could be Facebook, Discord, Heartbeat (my favorite), Circle, etc. School of Podcasting member Mark Lawley who does the Practical Prepping show with his wife Krista. They have 155 thousands people in their community. I do not recommend using Facebook (or any free service) for your community. Paul G shared in his interview how he lost a five figure community. I've been kicked out of my own Facebook group, and moved to Heartbeat (which now has a great AI tool that makes setting up a community a breeze).Business MetricsIf the goal of your show is to grow your business, then looking at the number of customers, the revenue generated should be something to look at. I hear people all the time mentioned how they will measure the goals in downloads and later say they want to make some income. Then I believe you may want to measure your success in income.Attribution StatsIf you ask people who interact with you and the answer to the question, "How did you find me?" If the answer is, "I heard your podcast" that is something you can measure and let's you know your SEO and word mouth is working.Being Asked to SpeakWe had unprovoked audience feedback, this is unprovoked opportunities to appear on other podcasts, speaking gigs, or other media appearances.Are You Being Seen as The AuthorityHave you heard yourself being quoted? You can see what websites are linking to yours (which may be someone you collaborate with). This article from SemRush explains how to see who is linking to your website?.Consistency in ScheduleConsistency in...

Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call "value bombs," even if that phrase is a bit cringey.Here's what I cover:Why knowing your audience inside and out is key to delivering value.How answering your audience's burning questions (like Thomas does) keeps them tuning in.The importance of overdelivering—smothering your audience in value so they want to share your show.Why direct recommendations from listeners are more powerful than any algorithm.Examples of how Thomas Umstattd Jr. teases upcoming content to keep listeners coming back.How sharing personal stories alongside expertise can connect with your audience.The role of hands-on “boots on the ground” experience versus just listing facts, and how this builds authority.Why saving your audience time or money equals big value.Teasing future episodes and weaving in stories to keep people engaged.The impact of authenticity and showing both sides of a topic.My own experiment comparing human podcasting value to AI research, and why the human touch still wins.A quick review/demonstration of the new Zoom PodTrack P4 Next and my honest thoughts on whether it’s worth upgrading from the original P4.Lessons from a membership site migration disaster—and the importance of always having a backup plan for your content.Websites Mentioned:AuthorMedia.com — Home of the Novel Marketing podcast.SchoolofPodcasting.com — My home base for podcasting education.Perplexity AI — An AI research tool I tested for podcasting advice.Sweetwater — For buying podcast and audio gear.Backblaze — Backup service I use for safeguarding files.Voomly — New video host for my membership site.Loom and Tella — Video tools for creating support and course content.Gumroad - Tool to sell digital goods.My big takeaway? To truly deliver value: know your audience, answer their questions, overdeliver, and don't be afraid to share your own stories and expertise. When you save them time, money, or frustration, you make your podcast not only worth listening to—but worth sharing.Takeaways: Delivering value means understanding what your audience actually wants and needs. When you smother your audience in value, they'll be much more likely to share your...

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don’t need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.Key Points & TakeawaysYou Don’t Need Huge Download Numbers: Heidi Kay Begay shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi’s “corn and wheat” metaphor—don’t expect business results if you’re just planting hobby seeds!Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn’t let her lack of experience or nerves stop her!Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor’s specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.Negotiation is Key: Most deals aren’t signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don’t feel you need everything perfect before you start the conversation.Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don’t burn bridges, rejection is often just “not now.”AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).Check out Heidi's Course on Monetization.Websites Mentionedredhouseproductions.net – Heidi’s podcast production/consulting hub.schoolofpodcasting.com – My site for podcast coaching, resources, and community.suno.ai – AI music creation platform.horseradionetwork.com – Referenced for creative sponsorship strategies.

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey.Here are some of the takeaways we can learn from Ace:Be Yourself: Just like Ace was always Ace, when you’re podcasting, lean into what makes you unique. Your “superpower” may be simply being authentic and relatable.You Don’t Have to Be the Best: Ace wasn’t the most technically gifted, but millions saw themselves in him because his style was accessible and inspiring. You don’t have to be the smartest or most polished podcaster to make an impact.Find What Sets You Apart: Ace created the iconic smoking guitar—a visual nobody else had. What can you do to stand out in the podcasting space? (it's a hard question)Continuous Improvement: Ace’s smoking guitar started as a basic smoke bomb and was improved again and again. Tweak, pivot, and keep making your show better.Know Your Role and Play for the Team: Ace knew his part in Kiss and played what was right for the song, not just what made him look good. As a podcaster, sometimes the best thing is to let your guest or co-host shine.Connect with Your Audience: Ace was famous for taking time with fans, speaking their language, and connecting through his style. Make sure you’re speaking your listeners’ language and not talking “above” or “below” them.Protect Your Rights: When it comes to business decisions, maintain ownership of your content whenever possible—like Ace leasing his makeup design to Kiss rather than selling it outright.Have Fun and Know When to Walk Away: Ace left Kiss and walked away from millions because it wasn’t fun anymore. If your podcast isn’t bringing you joy, consider your options.Overcome Setbacks: Ace faced business, creative, and personal struggles but kept moving forward. Don’t let challenges stop your podcast journey.Be Innovative and Audience-Focused: Innovation drew attention to Ace, and keeping your audience in mind helps you deliver a show people remember.Mashed Potatoes and AIToday I use the analogy comparing AI-generated content to instant mashed potatoes out of a box. While it’s impressive how quickly and easily you can whip something up with AI—just like it’s convenient to make mashed potatoes from a box—the outcome usually isn’t that memorable. Most of the time, I find myself more amazed by the technology itself than by what it produces.Growing up, my mom tried to make instant mashed potatoes edible by mixing in milk and lots of butter, but honestly, they still couldn’t compare to homemade mashed potatoes made from real potatoes, mashed by hand. When you taste those homemade mashed potatoes, it’s something you remember—they’re just better.The point I wanted to make is that shortcuts like AI (or boxed potatoes) may save time, but when I put in the time to create something myself—from scratch—it always turns out more remarkable and worth sharing with my audience. That’s what I strive for in my podcasting: to create something people remember, not just something that’s quick and easy.Josh Liston from Sake This had me thinking how I've never shared something created by AI because of the content (maybe because it was cool).The "End" of Unlimited Consulting at the School of PodcastingRecently, I made a change at the School of Podcasting—I’ve retired the “unlimited...

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the answers are as varied as the podcasts themselves. From folks who binge a couple of episodes while commuting to some who claim they listen to 30-plus shows, it’s a wild ride. So grab your headphones and settle in as we break down the absurdity of our listening obsessions and peek behind the curtain of our podcasting lives.Takeaways: Podcasting might feel saturated, but there's always room for new shows and ideas. Listeners subscribe to many shows, but they often only tune into a select few episodes weekly. The average podcast listener seems to juggle multiple shows, depending on their daily activities. Even seasoned podcasters have varied listening habits that shift over time and circumstances. Finding a good podcast is like finding a needle in a haystack, but hey, it's worth the search! People are still engaging with podcasts, despite claims of saturation in the market. Contributors:thepharmacistsvoice.comperrysburgpodcast.combacklookcinema.comaskralph.comschoolofpodcasting.comstevestewart.mepracticalprepping.infotheruckersedge.comwelcometoearthstories.comschoolofpodcasting.com/pocketcastspodcasteditorsacademy.comReady to Start a Podcast?Starting a new show? Need help growing the show you have? Join the School of Podcasting worry free with a 30-day money-back guarantee.JOIN TODAYMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsJoin the School of Podcasting CommunityFeeling overwhelmed by the world of podcasting? The School of Podcasting is your sanctuary of simplicity and support. We understand that navigating equipment choices, content planning, and audience growth can be daunting. That's why we've designed our courses to break down every aspect into manageable, clear steps, making it easy for you to focus on what truly...

I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com. If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my honest take after years of experience.I break down what it’s really like to start live streaming, especially if you’re new to podcasting or just thinking about expanding into video. From gear recommendations, background setups, and green screens to my latest waste-of-money purchase (ouch!), I share what works, what doesn’t, and what you should really consider before investing.You’ll hear why consistency in scheduling is key and how I built a loyal live audience for Ask the Podcast Coach, which now feels like the new Saturday morning cartoons for my regulars. I talk candidly about realistic audience expectations—don’t be shocked when only a handful show up at first!—and why you shouldn’t start live if you're overwhelmed by tech.I run through my favorite live streaming platforms, like Restream, eCamm Live, EVMux, and Streamyard, and why I personally steer clear of Riverside despite its flashy features. I talk camera options, from affordable 4K webcams to fancy DSLRs, and stress why you should practice, practice, practice before going live in front of folks.You’ll also get my advice on handling live chat, co-host dynamics, the need for two monitors, and the occasional awkwardness of booting guests off gracefully. I share war stories about live mishaps, from surprise guests to technical gremlins, and why your audience is nearly always rooting for you.If you’re weighing whether the extra expense, learning curve, and time spent prepping for live shows is worth it, I’ll walk you through how it’s brought me closer to my audience and generated great content for my main show. Spoiler: For me, the connection, fun, and instant feedback have made it worthwhile—even if those first few live shows felt like talking to a brick wall!Takeaways: Going live can totally change your podcast game, but it comes with a whole load of tech headaches. There are so many tools out there for live streaming, but honestly, they all have their quirks and bugs. You really need to be consistent with your live show schedule, or folks will forget about you faster than a sneeze in a windstorm. Interacting with your audience live can spark some killer ideas, so don't shy away from it! Don't overthink your video background; if they care more about your messy room than your words, that's a problem. Prepare like you're about to run a marathon, because going live isn't just 'turn it on and chat' - it's a whole production! Equipment MentionedNeewer Keylight KitObsbot Meet 4k CameraYolo 3 4K CameraLogitech MX Brio Ultra HD 4KSony ZV-E10 II DSLR...

Welcome back! In this episode, I tackle this month’s big question: "How long did it take you to bring your podcast from an idea in your head to execution—and how long to find your audience?"I share stories from guest contributors and reflect on my own process after launching nearly 40 different shows over the years. Todd the Gator kicks things off describing how his gaming show “Guardian Downcast” was born, with community members pulling him into hosting after another podcast called it quits. He recalls the whirlwind of learning what a podcast actually is, how to publish it, and how long it took their show to fully find its identity—hint: half their existence!Steve Stewart joins in, sharing that his first podcast took a full year to go from idea to launch. Facing the usual fears and uncertainty, Steve found accountability and guidance with a coach, which made all the difference. He also talks about the slow climb to finding an audience and how connecting with similar podcasts really helped boost those early numbers.Chris shares a personal journey that traces 20 years of tinkering before launching his current show “Cool Cars with Chris.” After plenty of experimenting and previous podcasts, he finally returned to his passion for cars and found a format that felt true to himself.I reflect on my own timelines, explaining that those first launches tend to take much longer thanks to the steep learning curve. Once I got the hang of things, I could launch new shows in a day or even a weekend. That said, good planning is key. I break down a suggested six-week timeline for new podcasters—everything from concept and audience research to equipment, recording, editing, feedback, and hosting. Trust me, the more time you spend planning in the beginning, the less time you’ll be spending fixing things later.We also dig into the importance of feedback. Whether you’re getting listeners’ reactions or setting up listening parties to watch how your core audience responds, feedback is what helps you refine and grow your show.I wrap up with tips for making your podcast stand out, advice for building a website and collecting email addresses, and a reminder that your launch strategy matters as much as your content. Plus, a quick book recommendation for anyone working on their visuals—and a little movie review, just for fun!As Always - It DependsIf your podcast is "just for fun" then maybe you don't need to spend so much time thinking about how your show will be different. You do need to check and make sure someone else is not using your name. Check out the Podcast Launch ChecklistWhen It Comes to Podcast MarketingAt it's basic form, podcast marketing strategies start with knowing who your audience is (specifically) and going to where they are. Then make friends with them, and finally tell them about your show. Thanks To The Contributors!Steve Stewart - Podcast Editors AcademyChris Smith - Cool Cars With ChrisTodd the Gator - Guardian Downcast / Fifty Years Experience RequiredLinks referenced in this episode:schoolofpodcasting.comguardiandowncast.com

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting.Why is Recording a Test Episode before launch a Podcast Best Practice?Authors have rough draftsAthletes have pre-seasonActors have dress rehearsalWhen you publish the first thing you record, you are essentially publishing a "rough draft." Anytime you do something for the first time, it's not as good as the second.Why is Defining a Clear Topic or Niche a Podcast Best Practice?It makes it easy to create content. If I'm making dinner for a bunch of vegans, I know what I can make and what I couldn't.This makes it easier to market. Now instead of marketing to Vegans, Carnivore, or those who are Glucose Intolerant, etc.You can also lump this in with the advice of "Know your audience."What appears is a downside may be an upside: a smaller but more loyal audience.Why Is Getting to the Topic ASAP a Podcast Best Practice?Do you have a ton of free time?Look at Netflix, when an episode is over it give you an option to skip the credits and go to the next episode. When you go to the next episode, it prompts you to skip the intro. This leads me to believe it is best to get to the content asap.Why is Knowing Why Your Are Podcasting a Podcast Best Practice?When a podcaster doesn't get the result they had hoped to receive, they quit (often before their 10th episode).If you were hired by a company to earn more money, and then they paid you the same (or less) would you stay?Why is Engaging with Audience and Creating a Community a Podcast Best Practice?The previous best practice was "Get to know your audience." This is how you get to know them.This can be on social, email, anyway you can interact with your audience you should do it.Why is Prioritizing Sound Quality a Podcast Best Practice?You want it to be EASY to consume your content. You don't want the audience to strain to consume your content. Reverb or "room noise" can become a serious issue when the listener is in a car with the noise of the tires on the road. Think of it this way,  smear vaseline on your glasses and try to watch something. You can do it, but it takes extra effort. We need it to be EASYEven in videos, the key ingredient is not lighting but audio. If I can see you but can't hear you what's the point.You don't need to spend thousands of dollars on equipment. You can get started with a Samson Q2U microphone. If you want to do video, you can get a pair of Rode Wireless Micro microphones and use your phone as a camera.Why is Knowing What You're Going to Say Before Your Press Record a Best Practice?I always say, less planning equals more editing. This can lead to it taking longer to produce an episodeWhile you want it to feel conversational like a phone call with your best friend, it is a performance for a global audience.Without focus, you again tend to ramble, repeat...

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasting, think again! Cassian talks about how she built her Instagram following to over 113,000 by just being herself and sharing her journey. It's not about how many people listen or follow; it’s about the fact that you’re doing what you love. We dive into the nitty-gritty of social media strategies, like how she engages her audience and drives them from Instagram to her podcast. And let’s be real, if you’re not experimenting and embracing the cringe, are you even trying? So, whether you’re just starting out or looking to level up your podcast game, this episode is packed with gems that remind us it’s all about attitude, authenticity, and that sweet, sweet journey of learning.Takeaways: Cass's secret weapon for success isn't her tools, but her killer attitude that keeps her going. In podcasting, it's essential to embrace failure as a learning experience, not a setback. Even if nobody listens, keep podcasting for yourself and the joy it brings you. Automations and social media strategies can effectively funnel your audience back to your podcast. Links referenced in this episode:schoolofpodcasting.combibspeak.comInstaclub - learn InstagramStampede SocialManychatMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsLive AppearancesI'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/whereWhere Will I Be?Question of the Month: Sacrifices and ShortcutsEmily Kate (live from a conference hallway) wants to know "I want to know in the beginning, throughout your story, what sacrifices and shortcuts did you take? Did they work out well? The ones that worked out well and made you a success? What were they? Don't forget to tell us a little bit about your show, and your website address. I need your answer by February 20th, 2026. Go to schoolofpodcasting.com/questionQuestion of the Month