Claim OwnershipCommerce Chats
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Description
Real ecom. Real talk. Commerce Chats takes a look at digital commerce from the viewpoint of the people who run the business -- The back of the house that makes the front of the house look good.
16 Episodes
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An entrepreneur seeing a gap in the market takes on the challenge of creating a new product. After all the research and sourcing to create a prototype, she’s ready to sell. What’s next? A website, of course! Thigh Society founder, Marnie Rabinovitch, shares how her “hobby” turned into building a product and the brand that she wanted to see for all bodies. A brand is not built overnight – listen to hear the lessons learned along the way and how to stay true in a sea of competition.
A composable cart architecture is a wonderous, intricate work of art with so many changing parts. Moving to composable and not sure where to start? Get a board ready in your online board building tool of choice and let’s architect some cart art together!
The architecture of a commerce site has gone through an evolution to get to today’s composable world. Brian Ballard has been a consultant and worked on the brand side in all the architectural eras and shares his thoughts on:
Ownership and emotions in consulting
The evolution of where software lives
Now vs. later decision making
Gracefully turning the ‘old’ into ‘new’
Changing how our brains think about commerce
So you've generated a lot of warm fuzzies about your brand, but warm fuzzies don't pay for the heat. Digital Commerce and Customer Experience Executive Courtney Wachs talks us through how you evolve your conversation with your customers, how your channels should be an ecosystem not an echo chamber.
Learn Kemp's Two Rules for Revenue discovery straight from eCommerce Executive Jessica Kemp, herself. We distinguish between fancy and functional and talk about how demonstrating trustworthiness requires connecting with our inner lizard.
We Talk About:
Kemp's Rules for Revenue
Conversation vs. Conversion
Lizard Brains and Bounce Rates
There's an App for That, But Should there be
Maslow and Merchandising
AI and Search Enrichment
We see you, Merchandisers. Good luck this Black Friday/Cyber Monday from High Velocity and Commerce Chats
In a front-end focused industry, it’s important to remember there is a customer at both ends of a transaction. IT Executive Karthika Mayo has been on all sides of the eCommerce experience. She gives us her perspectives and reminds us, Your eCom brand promise is only as good as your ability to fulfill it. Literally.
We Talk About:
The impact of UX in Customer-facing and Non-Customer Facing Experiences
Going Direct to Consumer for the First Time
How AI is changing how we Experiment and Access Analytics
The Customers on Both Sides of the Transaction
EXTRA SPOOPY HALLOWEEN EPISODE: There's a ghost haunting ecom: obsolescence. Would-be headless providers have been creating a Frankenstein's monster of acquisitions trying to recreate the monolithic zombies. Will struggling platforms sullen and drained rise from their torpor or fall to the heretofore unseen children of the night. What music they make.
In this episode we cover:
The Haunting: eCom Platform Obsolescence
The Curse of the Headless Horse&#!%
When a Stranger API Calls: Failing at Modularity in eCom for the Sake of Defending Market Share
Walking Dead: GTM can't Save You
The Purge: Cyber Monday
For too long, we've regarded e-commerce not as a service but as a technology, which we are conditioned to merely observe aloofly from an analytics dashboard and maybe occasionally poke with a stick. As a result, we got abandonment issues, literally, 70% cart abandonment rates, a number unchanged for more than a decade. And while many are rolling out the technocentric carpet for our new AI Robot Savior Overlords, Owen Landon of CartConvert suggests that in this case the most effective layer of your tech stack is Humans? In this episode we cover:
Painkillers and the Cure, Mitigating and then Solving Checkout Snags
All Roads Lead to Checkout
Human After All? Leveraging Support Teams to Support Sales
Converting Unregistered Customers
Reclaiming Human Interaction in E-Commerce
Business to Business is still Human to Human
Made Media's iconic client list includes Royal Albert Hall, New York City Ballet, Lincoln Center, Los Angeles Philharmonic, and Glyndebourne. The equally iconic Michaela Drapes, Made Media's Director of Strategy and Consulting, joins Commerce Chats and pulls back the curtain on an industry that has been selling hot tickets since tickets existed.
You may not immediately think of the Arts as a vanguard of digital commerce but consider: You think it's tricky having a product with permutations?
That's cute -- Try selling concert tickets with 50,000 variants ranging from 5 bucks to 4,000 bucks.
Think your traffic spikes are troubling?
Adorable -- Try managing a horde of 50,000 Mitski fans (seeded with a malign smattering of e-brigands and digital goblins) all hitting your site at once.
You think your clients are primadonnas?
... [Eye roll and cape flourish, exuent stage left]
What happens in ecom when you catch lightning in
a bottle, or more specifically, lightning in a 30 ounce stainless steel vacuum insulated tumbler. Today we talk to Michael Francis of Alva, the agency behind Stanley 19 13.com, home of the viral hydration phenomenon known simply as the Stanley Cup. Michael talks about the needs of the brand and the needs of the technology, blending the creative and the practical, anticipating the needs of
the customer with accountable design. Grab your Barbie crossover, Stanley quencher. Let's drink it in.
Will the commodification of e-commerce lead to a total eclipse of the cart? And what will be revealed in its shadow. On this episode of Commerce Chats, we speak with Matt Dunphy, Lead Solutions Engineer at commercetools.
Join us as we discuss: Greenfield vs. Incremental project approaches, including going from zero to $2 billion. How to approach uncertainty and what you can do to prepare before you begin your next e-com project. The black boxification of tech and how commoditization of e-Com might cause it to disappear form customers' sight. How the human touch will always factor into your tech strategy.
Also Check out:
Matt and Melissa Dunphy's podcast The Boghouse
Melissa Dunphy's premier of "Totality" at the BBC Proms (42:50)
Digital Commerce is a field of contradictions. Today we talk to Elastic Path CEO Jamus Driscoll about
Unifying and Customizing Multinational Brands
Dealing with Dumb Systems in Smart Architectures
Plumbing
Big Feelings when things go Bump in the Net
How Storytelling makes for Better Products
Josh Jensen, Principal UI/UX Architect, Stone Rooster on
Navigating between React and Vue,
Retrospection on digital commerce,
The future of Payments
Passwords and Personalization.
What does a technical architect who's seen it all see when they look at the modern digital commerce landscape? High Velocity's own Principal Technical Architect, Adam Clason, walks us through the hows and whys of React and next.js as well as some potential gotchas when coding composable.
Surely the answer is no. Right? Right?
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