Channel Insider: Partner POV

With customers across the UK and North America, Truly SMB focuses on helping organizations become “tech fit” through incremental, outcome-driven AI adoption—especially within the Microsoft ecosystem. The conversation explores why SMBs are underserved by the channel, how Microsoft Copilot is changing day-to-day work, and why AI adoption must be an ongoing journey, not a one-time project.This episode is ideal for MSPs, IT leaders, and SMB decision-makers looking to understand practical AI adoption, Microsoft Copilot use cases, and how service providers can guide long-term transformation.Topics & Time Codes00:00 – Introduction to Truly SMB Who Truly SMB serves and why SMBs are the backbone of the economy 01:26 – Why SMBs Struggle With AI Adoption The challenges small businesses face when adopting new technology 05:03 – What “Tech Fit” Really Means Defining tech fitness and how Truly SMB benchmarks customer readiness 08:10 – AI Adoption Is Not One-and-Done Why continuous enablement matters more than single training sessions 10:49 – Real-World Microsoft Copilot Adoption Story How accountability and follow-ups drive real AI usage 13:09 – New CEO Vision for Truly SMB Tim Rooks on leadership, rebranding, and long-term strategy 17:41 – AI Strategy for SMBs in 2026 How Truly SMB helps customers start small and see quick wins 19:47 – Using AI Internally: “Customer Zero” How Truly SMB applies AI to its own operations 21:45 – Microsoft Copilot vs. Public AI Tools Why Copilot is a safer, easier entry point for SMBs, according to Tim and Matt 26:43 – Partnering With the UK’s Largest Chamber of Commerce Helping 12,000 businesses adopt AI responsibly 28:15 – Why SMBs Are Underserved by the Channel The business case for investing in SMB-focused AI solutions 29:58 – What’s Next for Truly SMB in 2026 AI roadmaps, customer obsession, and platform innovation 35:03 – How to Get Started With Truly SMB Taking the free Tech Fit assessment A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

From VMware and Broadcom partner shakeups to AI maturity, governance, security, major tech layoffs, CMMC 2.0 enforcement, and the evolving role of MSPs, this episode delivers a comprehensive look at how the channel is changing—and what partners need to prepare for the new year. Whether you’re an MSP, vendor, distributor, or channel strategist, this episode covers the insights that shaped 2025 and will influence decisions in the year ahead.Topics & Time Codes 00:00 – Welcome & Q4 2025 channel overview 01:25 – Introducing Channel Insider writer Luis Millares 04:50 – Executive leadership shifts and vendor changes 06:34 – VMware & Broadcom partner program impact 11:51 – Partner-to-partner collaboration trends 12:13 – Veeam + ServiceNow partnership explained 13:36 – AI in the channel: from hype to execution 14:24 – Generative AI, agents, and enterprise adoption 16:20 – AI governance, trust, and compliance concerns 18:28 – Is there an AI bubble—or an “AI balloon”? 21:57 – Security, AI threats, and regulatory pressure 24:00 – CMMC 2.0 enforcement timeline and opportunities 26:26 – AI-powered cyber threats and Zero Trust 29:31 – Data sovereignty and cloud compliance trends 31:06 – Major tech layoffs: causes and channel impact37:09 – How partners are choosing vendors in 2025 38:59 – MSP evolution and the rise of advisory services 44:12 – Channel Insider highlights & proudest moments 48:36 – Favorite stories and standout interviews of 2025 55:20 – 2026 predictions: AI, security, compliance & more 59:01 – The channel’s growing role in the IT ecosystem   A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

In this episode of Partner POV, Superhuman’s Vice President of Global Partnerships, Ko Mistry, joins host Katie Bavoso to discuss AI market shifts, partner opportunities, adoption challenges, and how unified AI can drive real business outcomes for customers and MSPs.Topics & Time Codes: 00:00 – Superhuman rebrand and AI productivity vision 00:36 – Launch of the Superhuman Alliance partner program 01:02 – AI market shift from experimentation to accountability 02:13 – Measuring AI outcomes: productivity, quality, and scale 02:38 – Why AI adoption matters more than AI tools 03:54 – Superhuman’s differentiation in a crowded AI market 04:24 – AI agents embedded into daily workflows 05:35 – Building the Superhuman Alliance around customer value 06:15 – Four partner value streams: sell, deliver, adopt, expand 07:36 – Grammarly, Coda, and Superhuman Mail under one platform 09:33 – Unified AI vs. “AI chaos” 10:25 – Skills partners need to succeed with AI adoption 11:53 – How Superhuman levels the playing field for partners 13:44 – What true partnership looks like in the AI era 14:32 – Growth opportunities for partners in AI productivity 16:07 – How to join the Superhuman Alliance A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Hans shares Data41’s nearly 20-year journey, including pivotal acquisitions, strategic pivots, and how AI opened the door to life sciences and social services innovation. From accelerating donor eligibility decisions in tissue banks to helping clinicians spend more time with at-risk youth, this conversation highlights AI use cases that go far beyond automation — and into saving time, resources, and lives.🔔 Subscribe for more IT channel insights, vendor stories, and real-world AI use cases.Topics & Time Codes 00:00 – Welcome & Episode Overview Introduction to Data41 and how AI is helping humans, not replacing them 01:18 – Founding Data41 (2006) Why Hans started the company and early challenges as a VAR 03:16 – From VAR to ISV How market shifts and AI led to a new business model 07:20 – Building an AI Practice Hiring Data41’s first AI engineer and early experimentation 09:19 – AI in Social Services Partnering with McKinley Children’s Center to help at-risk youth 10:55 – Entering Life Sciences Developing AI for tissue banks and donor eligibility workflows 13:57 – Commercializing AI Software Turning a custom project into a scalable product 16:35 – The Human Impact of AI Why accuracy and speed matter when lives are involved 17:31 – Reducing Clinician Burnout Using AI to cut paperwork and increase face time with children 22:53 – How AI Customer Conversations Have Evolved Moving from “Can you help us with AI?” to outcome-driven strategy 25:57 – Current AI Roadblocks Trust, training data, niche industries, and adoption challenges 29:18 – Data41’s AI Focus Going Into 2026 Life sciences, social services, and selective custom projects 32:03 – Partner Ecosystem Value The role of IBM, Ingram Micro, and Microsoft in Data41’s growth 37:38 – Advice for Aspiring Founders Lessons learned from nearly two decades in business 40:07 – Where to Learn More About Data41 How to connect with Hans and the Data41 team A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Learn how DSN Group leverages Bitdefender’s MDR, EDR, and consolidated security platform to help customers optimize budgets, overcome staffing challenges, and strengthen cyber resilience in today’s evolving threat landscape.⏱️ Topics & Time Codes00:00 – IntroHow Bitdefender and DSN Group partner to deliver cybersecurity outcomes for SMBs.00:59 – What DSN Group Is & Who They ServeOverview of DSN’s VAR and MSP divisions and their regional focus.01:27 – How the Partnership BeganDSN’s early experience using Bitdefender in their MSP practice.02:05 – How Bitdefender Meets Customers Where They Are,Support for hybrid partners and the SMB cybersecurity journey.02:59 – Customer Feedback & Extending Internal ResourcesWhy DSN clients value Bitdefender’s flexibility and breadth.03:36 – Budget Considerations for SMBsHow Bitdefender helps lean teams achieve layered security affordably.04:52 – Making Enterprise-Level Protection AccessiblePricing, MDR support, and the value of platform consolidation.06:07 – Education & Partner EnablementBitdefender Masterclass, onboarding, best practices, and threat-focused training.07:17 – What Makes This Partnership UniqueTrust, relationship building, and complementary strengths.08:30 – Customer Success StoryHow a 400-employee organization chose Bitdefender’s MDR service.09:47 – Supporting Skeptical or New ClientsTrials, testing, and the importance of hands-on evaluation.10:30 – How Bitdefender Earns DSN Group’s TrustReliability, resources, communication, and responsive support.11:37 – Where to Learn MoreHow customers and partners can get information and trials. A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Learn how Bitdefender and Pentamix Security collaborate to deliver trusted guidance, reduce security complexity, improve compliance, and introduce innovative tools like PHASR and GravityZone Compliance Manager.Topics & Time Codes: 00:00 — Intro: Why Bitdefender + Pentamix Security is a powerful partnership 00:36 — Endpoint security challenges facing today’s organizations 01:29 — Why Bitdefender is a natural fit for Pentamix Security customers 02:26 — How Bitdefender enhances Pentamix Security’s endpoint offerings 03:00 — Making MDR accessible and affordable for more businesses 04:04 — Reducing tool sprawl and simplifying security stacks 05:03 — Building trust and transparency in cybersecurity partnerships 06:39 — Bitdefender Masterclass: Improving education & adoption 07:25 — Compliance-focused innovations: PHASR & GravityZone Compliance Manager 09:00 — How PHASR reduces attack surface and stands out in the market 10:38 — Success stories from the Bitdefender– Pentamix Security partnership 12:54 — What’s next for the partnership & evolving with AI-driven threats 13:55 — Where to learn more from Bitdefender and Pentamix Security A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Ryan breaks down how Caylent became the #1 independent AWS-only partner, the challenges companies face when modernizing legacy systems, and how Caylent Accelerate uses generative AI to make cloud adoption faster, safer, and more cost-effective.Topics & Time Codes:00:00–00:36 — Welcome & guest introduction 00:36–01:19 — What Caylent is and who it serves 01:19–02:23 — Serving SMB → enterprise + ISVs 02:23–03:39 — Caylent’s AWS journey & Partner of the Year awards 03:39–04:19 — Introducing Caylent Accelerate 04:19–05:29 — What stands in the way of cloud migration today 05:29–06:18 — Risk, downtime, and skills challenges 06:18–07:14 — Why customers struggle to address tech debt 07:14–08:26 — How customer needs fueled Caylent Accelerate 08:26–09:37 — Using generative AI for code translation 09:37–10:36 — Test-driven automation for safe transformation 10:36–11:06 — The “better, faster, cheaper” model 11:06–12:26 — How customers know they’re a fit 12:26–13:18 — Cloud evolution strategy explained 13:18–14:17 — Migrating infrastructure with AI-driven IaC 14:17–15:05 — Disaster recovery & resiliency on AWS 15:05–15:31 — Modernizing databases and applications 15:31–16:39 — Security posture & new ways of working in the cloud   A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Dante explains how 11:11 Systems’ integrated global platform can help partners transition without disruption, deliver services at scale, and maintain compliance under Broadcom’s evolving program rules—all while preserving customer investments and preventing costly re-platforming. ⏱️ Time Codes & Topics 0:00 – Intro Overview of the VMware/Broadcom restructuring and its impact. 0:37 – What Is 11:11 Systems? Dante introduces the company’s background, VMware history, and global platform. 1:54 – Bringing Stability to the VMware Ecosystem How 11:11 Systems supports customers and partners during disruption. 3:34 – Options for Displaced VMware Providers Wholesale reselling, operational leases, and acquisition pathways. 5:01 – How the “Bridge” Works for Partners Ways partners can continue supporting VMware services with 11:11 Systems. 6:49 – Customer Migration & Cost Control How customers can preserve investments and avoid disruptive re-platforming. 8:10 – Revenue Opportunities for MSPs Additional services, global reach, and improving margins through scale. 9:57 – Why Not Switch to a VMware Alternative? Dante explains the challenges of re-platforming and value of continuity. 11:31 – Compliance, Portability & Longevity How 11:11 Systems maintains compliance with Broadcom’s changing requirements. 13:13 – Who’s Eligible? Support for both small MSPs and large regional or global providers. 14:00 – Migration Without Downtime How 11:11 Systems delivers seamless transitions and DR/migration services. 15:10 – Short-Term vs. Long-Term Market Shift Why this moment represents both immediate opportunity and lasting change. 16:37 – Dante’s Advice to Partners Now Cut from VMware The single most important step MSPs should take this week. 17:30 – Where to Learn More 1111systems.com and Dante’s LinkedIn. A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Explore how Thrive helps organizations identify practical AI use cases, streamline workflows securely, and adopt AI responsibly across their teams. Michael also shares how Thrive closed internal AI security gaps, why that led to surprising data insights, and what’s ahead for AI, automation, and MSP innovation in 2025 and beyond.Topics & Time Codes: 00:00 – Welcome and intro to Thrive’s AI Managed Services 01:11 – Who Thrive serves and key customer verticals 02:29 – How Thrive differentiates as a next-gen MSP 03:37 – Why AI applies across all industries 05:42 – How AI Managed Services came to life 07:38 – Thrive’s investment in AI and dedicated AI team 09:09 – Helping customers identify AI use cases 11:58 – Top example: Automating job descriptions 13:50 – Giving customers back time with AI 14:18 – Early customer interest and pilot feedback 15:43 – Why companies struggle with DIY AI adoption 16:40 – How AI Managed Services tie into Thrive’s security stack 18:32 – The risks of public AI use and poor prompting 20:34 – How Thrive secures internal AI usage 22:04 – What Thrive learned by centralizing AI usage data 23:30 – Employee engagement with AI inside Thrive 25:09 – The challenge of hiring for AI roles 27:06 – Thrive’s hiring philosophy in the age of AI 28:39 – Thrive customer success story (complex carve-outs) 30:53 – Vendor shoutouts: ServiceNow & Horizon3 33:00 – Why Michael has stayed at Thrive for 18 years 35:53 – What’s next for Thrive: Agents, private AI, reimagining the help desk 38:05 – Where to learn more about Thrive A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

In this episode of Partner POV, host Katie Bavoso speaks with Mark Mitchell, Federal Security Architect at Netskope, to discuss how Secure Service Edge (SSE) and Zero Trust strategies are reshaping the federal landscape—and how channel partners can play a key role.🕒 Topics & Timecodes 00:00 – Intro: Modernizing federal IT with Zero Trust 01:09 – Why securing federal environments is uniquely complex 02:14 – What Secure Service Edge (SSE) means for federal modernization 03:10 – How Netskope helps agencies strengthen Zero Trust strategies 05:11 – Key differentiators that set Netskope apart 07:08 – The role of channel partners in securing federal infrastructure 08:11 – How Netskope supports partners overcoming federal roadblocks 09:36 – Simplifying compliance through Netskope’s unified platform 11:35 – What makes an ideal Netskope partner 13:58 – Federal success story: Modernizing network access and reducing costs 17:16 – Where the biggest federal growth opportunities lie 19:10 – How to become a Netskope partner  🔗 Learn more: https://partners.netskope.com 📺 Watch more episodes: https://www.channelinsider.com A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

They explore how AI is reshaping the IT channel, the evolving role of data, and why Sanjib believes AI agents are like puppies — they need to be trained and nurtured over time to grow.🔹 Topics covered:00:00 – Intro from Katie Bavoso01:00 – What AI really means for business growth02:20 – Advice for channel partners embracing AI03:15 – How Ingram’s Xvantage platform is transforming with AI04:25 – Merging human creativity with AI innovation05:38 – Why Sanjib says “AI agents are like puppies”06:18 – Predictions for AI and the channel in 2026 A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Omar shares insights on Zones’ 35 year evolution, how its using AI internally, its “Consider It Done” philosophy, strategic partnerships, and what’s next for customers, partners, and sustainability efforts. Plus, Omar shares how his experience as a board member of Zones prepared him to take on the CEO role.  Topics & Timecodes:00:00 – Introduction: Meet Zones’ new CEO, Yehia Omar 02:13 – What defines Zones in today’s channel ecosystem 05:39 – How board experience prepared Omar for the CEO role 08:16 – Zones’ 2025–2026 vision: cloud, AI, and managed services 12:08 – How Zones uses AI internally for efficiency and innovation 14:39 – Building partnerships across 3,000 technology vendors 20:41 – Zones’ “Consider It Done” service philosophy 22:09 – Navigating economic challenges and tariffs 26:11 – Zones’ biggest growth opportunities: cloud, AI & security 27:38 – Sustainability and joining the UN Global Compact 29:01 – Real-world success stories in healthcare & retail 33:06 – Final thoughts and how to connect with Zones A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Whether you’re a managed service provider (MSP), IT consultant, or channel partner supporting federal contractors, this conversation is packed with insights on how to prepare for new compliance mandates, streamline certification, and grow your services revenue—without getting buried in red tape.  Watch to learn: What CMMC 2.0 really means for MSPs in 2025 How Choice Cyber Solutions helps MSPs become compliant faster How compliance frameworks like NIST and CMMC overlap What the new HIPAA updates mean for the healthcare sector The hidden opportunities MSPs can unlock through compliance services Plus, Alex’s advice for women leaders in cybersecurity and technology 🕒 Time Codes:00:00 – Intro: Why compliance matters during Cybersecurity Awareness Month and the rest of the year, too 01:12 – What is Choice Cyber Solutions? 02:16 – Why compliance is such a pain point for MSPs 05:06 – What CMMC 2.0 requires of MSPs in 2025 06:47 – Why this year is pivotal for CMMC adoption 09:49 – How Choice Cyber helps MSPs streamline the compliance process 12:26 – Common mistakes MSPs make with CMMC 18:35 – How compliance creates new revenue opportunities 22:30 – How CMMC dovetails with NIST and other frameworks 27:08 – HIPAA’s biggest regulatory shift in years 31:03 – Helping clients understand the value of compliance 33:28 – Supporting women in cybersecurity and leadership 39:19 – Learn more at ChoiceCyberSolutions.com A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

🔍 Key Topics Covered:Major acquisitions and market consolidationBroadcom’s VMware Advantage Program endingMicrosoft’s new CSP revenue thresholdsIngram Micro ransomware attack detailsAI adoption and the fight against “Shadow AI”Top executive moves across the channelThe growth of GTIA post-CompTIAEmerging trends in AI services, MSP evolution, and quantum security⏱️ Topics & Time Codes00:00 – Intro: Meet the Channel Insider editorial team01:21 – Scale Computing acquired by Acumera — what it means for partners04:02 – Q3 surprises & stability: Vendor consolidation and cautious optimism07:03 – Broadcom ends VMware Advantage Program (November 1 deadline explained)15:04 – Microsoft CSP revenue and security requirements (effective October 1)18:18 – Ingram Micro ransomware attack by SafePay — what happened21:11 – Channel leadership shake-ups: Cisco’s Rodney Clark departs, Frank Rauch & Terry Richardson “retirements”25:01 – ChannelCon 2025 recap: GTIA’s debut and industry reaction30:24 – Proofpoint Protect insights: AI agents vs. “shadow AI”34:39 – AI-Managed Services with Thrive — what MSPs can learn38:09 – NFL & the Channel: Using tech to improve fan experience41:07 – LSU & TekStream partnership building student-run SOCs44:27 – Predictions for Q4 2025: Broadcom, ConnectWise, Kaseya & Quantum Security49:10 – Wrap-up: How to connect with the Channel Insider team A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

From free power audits with a 70% close rate to tiered discounts, rewards, and ready-to-use marketing content, Eaton makes it simple for partners to grow their business without needing to be power experts.  What You’ll Learn in This Interview:00:00 – Introduction: The growth of the U.S. data center power market & AI’s role00:53 – Meet Donna Saint Denis, Eaton Channel Marketing Director01:37 – Why partners don’t need to be power experts to succeed with Eaton02:20 – Easy revenue growth: Free power audits with a 70% close rate03:07 – Long-term growth: Eaton’s three-tier partner program 03:44 – Extra benefits: Marketing development funds & Eaton Visa rewards card04:11 – Quick start: Eaton Amplify social media program for partners05:02 – How MSPs & resellers can get started with Eaton today A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Learn how Moments Lab’s MXT indexing technology and Discovery Agent make video libraries searchable, save hours of production time, and unlock new revenue streams.Topics & Time Codes:00:00 – Introduction to Moments Lab and AI video discovery01:55 – Origin story: from broadcast engineer to startup founder02:59 – Solving the challenge of video indexing with AI03:40 – Who uses Moments Lab? Customers in media, sports & enterprise04:27 – How AI video discovery saves time and boosts ROI08:21 – Success stories: broadcasters & global brands repurposing archives11:10 – Onboarding process: scanning, indexing & change management13:28 – Discovery Agent: AI that builds rough cuts and highlights16:20 – How AWS powers Moments Lab’s technology and partnerships17:43 – Channel partners: OEMs, system integrators & advisors18:46 – Where to learn more about Moments LabWhether you’re in media, sports, or brand marketing, this interview explores how AI is helping teams find, repurpose, and monetize video faster than ever. A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Learn how community standards can shape an unregulated industry, why "mega-MSPs" risk losing their personal touch, and what it takes to transition from a technical founder to a CEO focused on growth and leadership.Topics & Time Codes:00:00 – Why MSP community matters in an unregulated industry01:13 – Growth at BASE Solutions and giving back to the MSP community02:25 – SMB clients, vendor partnerships & advisory board influence09:40 – Carving out a niche with law firms13:16 – From law firm IT to launching an MSP in 200916:01 – The risks and realities of starting an MSP20:11 – The role of peer groups and the rise of Tech Degenerates25:12 – Building community accountability and unofficial MSP standards27:27 – Mergers, acquisitions & the rise of mega-MSPs33:13 – Differentiation, niche focus, and client relationships36:46 – Shifting from technical founder to CEO leadership39:54 – Client success story: Growing a law firm from 12 to 100+ employees42:13 – How to connect with Atul & BASE Solutions👉 Don’t forget to like, comment, and subscribe for more MSP insights and IT channel conversations. A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Brad shares critical legal insights every MSP and IT channel partner should know, from the dangers of using AI tools like ChatGPT to create contracts, to Master Service Agreement (MSA) pitfalls, client off-boarding risks, and how to protect your business when clients or vendors create liabilities.⏱ Episode Guide & Key Topics:00:01:00 – Meet Brad Gross: From hacker to prosecutor to “The Channel’s Lawyer” 00:03:30 – How Brad became the go-to attorney for many MSPs 00:05:00 – Who Brad represents: MSPs, SMBs, and beyond 00:08:15 – Master Service Agreements: Common traps & how to avoid them 00:12:20 – AI risks: Protecting MSPs from shadow IT and client mistakes 00:16:00 – Off-boarding dangers: Preventing financial and legal fallout 00:19:45 – Vendor contracts: Red flags MSPs should never ignore 00:22:00 – Emerging legal trends impacting MSPs right now 00:30:40 – Why AI can’t replace legal expertise in contracts 00:33:07 – Success story: How Brad’s firm saved a client from disaster 00:37:40 – Where to find Brad Gross online & at upcoming events   A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

With AI adoption accelerating across industries, the data center “white space” is becoming more critical than ever. Ian explains what white space is, why it matters in modern IT environments, and how Eaton’s Power Advantage Partner Program can open new opportunities for resellers and MSPs.💡 Topics covered:00:00 – Introduction: AI and the data center connection 00:51 – Meet Ian Romeo (and his board game convention story!) 02:05 – What is “white space” in the data center? 03:29 – Why white space is vital in the AI era 04:46 – How Eaton’s White Space Team supports channel partners 06:25 – Real-world success story from the field 08:29 – How partners can learn more & join the program A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Adam and Jason share how their insurance industry background, Microsoft expertise, and go-giver mentality set them apart. They also tackle the big questions on AI adoption in regulated sectors, technology challenges facing insurance agencies, and why they believe education should extend not just to clients—but to other MSPs as well. Whether you’re an MSP, an insurance agency leader, or just curious about the intersection of IT services, compliance, and innovation, this episode offers valuable insights. Topics & Timecodes: 00:00 – 01:22 | Meet Kite Technology Group’s technical leaders Adam Atwell & Jason Gobbel 01:22 – 03:19 | Why focus on independent insurance agencies 03:09 – 05:22 | Jason’s unique perspective as a licensed insurance agent 05:22 – 09:28 | Biggest technology challenges facing insurance agencies 09:28 – 12:29 | Balancing security, compliance, and futureproofing for clients 16:00 – 17:41 | Microsoft 365 expertise & Adam’s Microsoft MVP recognition 22:57 – 25:08 | Kite’s go-giver approach to growth and educating peers 26:24 – 36:33 | AI in regulated industries: guiding safe and smart adoption 36:29 – 44:21 | Customer success stories that go beyond technology 44:21 – End | How to connect with Kite Technology Group A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrendsIf you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.comFor more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.comConnect with Channel Insider on LinkedIn. Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.