B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Jamie Garverick, Chief Revenue Officer at Typeface, says 90% of marketing leaders believe their teams are ready for AI's impact on brand discovery — and that the confidence itself is the problem. Readiness is being measured by adoption, not by output. Agents are running and tools are installed, while teams stay siloed and strategies stay disconnected. Garverick on where the gap actually opens. Brand governance has to shape the work, not grade it. Typeface's Arc Graph is built as a live brand intelligence layer rather than a set of guidelines nobody opens — including for content made in tools the company doesn't control. Someone still has to own content no single person wrote. Accountability, decision rights, and guardrails change when a Fortune 500 brand compresses weeks of web experience development into minutes.   About Jamie Garverick   I'm a high growth revenue leader with more than 25 years of experience scaling cloud and AI native software companies and helping enterprise teams adopt new technology in ways that drive measurable business impact. Today, I serve as Chief Revenue Officer at Typeface, the Marketing Orchestration Engine for the world's leading brands. I work closely with CMOs and enterprise leaders as they move beyond isolated AI pilots and rethink how marketing operates across teams, workflows, data, and channels. Before Typeface, I served as Chief Revenue Officer at FullStory, where we transformed a PLG sales motion into the enterprise and international, scaling ARR from $30 million to more than $130 million. Earlier, I led North American sales at CallidusCloud, helping move the business to the cloud and scale ARR from $1 million to $300 million before its acquisition by SAP, where I ran a 400+ team. Throughout my career, the common thread has been helping companies translate major technology shifts into durable customer value and sustained growth. I live in Atlanta with wife and three children. Outside of work, I enjoy traveling, food and wine, and golf, with two holes-in-one to date!   Jamie Garverick on LinkedIn: https://www.linkedin.com/in/jamie-garverick-60136/   ---------- Resources ----------    Typeface: typeface.ai View the Typeface Signal report: https://www.typeface.ai/resources/reports/typeface-signal-report   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703   The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. https://aglbrnd.co/r/c70c250b8d52dff3  We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms. See more here: https://aglbrnd.co/r/f76be3a33cc491bb  Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://aglbrnd.co/r/491818c79fb1873f Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days). Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20   Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   Choosing a martech, adtech, or other platform? Check out The List by The Agile Brand Guide for our continuously-updated list of platforms and everything you need to know: https://list.agilebrandguide.com

We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.

For decades, marketing and GTM leaders have lived by the rule that when it comes to global content, you can have it fast, you can have it cheap, or you can have it good—but you can only pick two. What if that fundamental law of business is no longer true? Agility requires meeting your global customers where they are, in their language, without sacrificing the speed your go-to-market teams need to win. This ability to deliver high-quality, localized experiences at scale and on time is no longer a luxury, but a competitive necessity. Today, we're going to talk about how AI is not just incrementally improving content localization, but fundamentally rewriting the rules for global go-to-market strategies. We'll explore how brands can now achieve speed, quality, *and* cost-efficiency in their global content, and what that means for everything from product launches to customer experience. To help me discuss this topic, I'd like to welcome Bryan Murphy, CEO at Smartling. Bryan, welcome to the show!   About Bryan Murphy   Bryan Murphy is CEO of Smartling, the leading AI translation platform trusted by global brands like British Airways, DoorDash, and Lyft. With a proven track record of scaling technology companies, Bryan brings over two decades of executive leadership experience in SaaS, e-commerce, and retail. Bryan's strategic vision and customer-centric approach have helped drive Smartling's global expansion and product excellence. Before joining Smartling, he held senior roles at companies like eBay and Serta Simmons. Bryan holds a Bachelor's degree in Business from Miami University.   Bryan Murphy on LinkedIn: https://www.linkedin.com/in/bryanmurphy2/   ---------- Resources ----------    Smartling:    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703   The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. https://aglbrnd.co/r/c70c250b8d52dff3  We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms. See more here: https://aglbrnd.co/r/f76be3a33cc491bb  Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://aglbrnd.co/r/491818c79fb1873f Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days). Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20    Follow B2B Agility on your favorite platform: https://aglbrnd.co/r/62e314ccb2d29c9e  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   Choosing a martech, adtech, or other platform? Check out The List by The Agile Brand Guide for our continuously-updated list of platforms and everything you need to know: https://list.agilebrandguide.com

What if the most valuable part of your event isn't the event itself? Agility requires brands to see channels not just for what they are, but for what they can become. This is especially true for the events channel, which has transformed from a point-in-time logistical exercise into a continuous engine for data and community. Today, we're going to talk about the evolution of event marketing. In a world of hybrid experiences, the role of events has shifted from a standalone tactic to a strategic, data-rich channel that can drive the entire customer lifecycle. We'll explore how enterprise brands are moving beyond simply managing logistics to integrating event platforms into their core Martech stack, proving ROI, and building year-round community from what used to be a single moment in time. To help me discuss this topic, I'd like to welcome, Jonathan Kazarian, CEO & Founder at Accelevents.   About Jonathan Kazarian   Jonathan Kazarian is the CEO and founder of Accelevents, a leading event management platform that was recently recognized by Inc. 5000 as one of the top 100 fastest-growing private companies in America. At Accelevents, his visionary leadership and innovative approach have propelled the platform to the forefront of the event technology industry. With a keen focus on driving user engagement and redefining the event experience, Jonathan's strategic expertise has established Accelevents as a key player in transforming how events are created, marketed, and experienced globally. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB's Event Tech Innovation Summit, BizBash Live, and INBOUND.   Jonathan Kazarian on LinkedIn: https://www.linkedin.com/in/jkazarian/   ---------- Resources ----------    Accelevents: accelevents.com   We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days). The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1  Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  

What if the most important part of your website navigation is the one most brands treat as an afterthought? Agility requires not only adapting your marketing messages, but also re-evaluating the fundamental ways customers interact with your digital properties. It means recognizing that established tools, like site navigation, may no longer meet the expectations of a new generation of users. Today, we're going to talk about the evolution of on-site search from a simple utility to a strategic, AI-powered content discovery engine. We'll explore how changing consumer expectations, particularly from younger demographics, are forcing brands to rethink digital experiences, and why the humble search bar may be the key to unlocking deeper engagement and building trust. To help me discuss this topic, I'd like to welcome, Sameer Maggon, Founder and CEO at SearchStax.   About Sameer Maggon   Sameer Maggon is the founder and CEO of SearchStax, the Search Experience Company. A lifelong builder, he has spent over 20 years driving search innovation — from building search infrastructure to creating an AI-powered platform that delivers modern search experiences. Known as a search craftsman, Sameer has built SearchStax into a global SaaS platform serving content-rich, regulated industries such as healthcare, higher education, financial services, and the public sector. Beyond his work, he enjoys exploring the outdoors with his family and mentoring engineers to become tomorrow's innovators and leaders. His conviction guides it all: Search is complex, search is hard — and worth solving.   Sameer Maggon on LinkedIn: https://www.linkedin.com/in/maggon/   ---------- Resources ----------    SearchStax: https://www.searchstax.com   We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days). The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1  Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20    Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com