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Welcome to The Sales Circle—the ultimate podcast for sales professionals and anyone eager to master the art of selling! Hosted by internationally renowned sales trainer, coach and author, Rob Spence, our weekly episodes are packed with actionable insights, practical strategies, and motivational stories to help you take your sales game to the next level!
Every Thursday, we bring you exclusive interviews with top sales experts, first-hand lessons from industry leaders, and powerful sales training sessions designed to sharpen your skills and boost your performance.
Whether you're looking to increase your closing rate, build stronger client relationships, overcome sales objections, or stay ahead of the latest sales trends, The Sales Circle is your go-to resource.
Tune in to discover:
- Proven sales techniques and tactics
- Inspirational success stories from sales pros
- Expert advice on overcoming sales challenges
- Strategies for effective prospecting and lead generation
- Tips on mastering negotiation and closing deals
Join thousands of listeners who are transforming their sales careers, one week at a time. Subscribe now to never miss an episode, and take the first step towards becoming a top performer in the world of sales.
Unlock your potential and stay motivated with The Sales Circle—because every sale counts!
About The Sales Circle:
The Sales Circle is your go-to podcast for actionable sales tips, expert advice, and strategies to help you thrive in the competitive world of sales. Hosted by Rob Spence, an internationally recognised sales trainer, each episode delivers sales training insights on topics like social selling, cold calling, and overcoming objections.
Whether you're a business owner, sales professional, or entrepreneur, this podcast will equip you with the tools and knowledge to succeed. Join a community of like-minded professionals and enhance your sales techniques with proven methods to close more deals, build better client relationships, and drive sustainable growth.
Subscribe to The Sales Circle NOW on Spotify, Apple Podcasts, and all major platforms to level up your sales game!
Brought to you by Paragon Creative Studios.
Hosted on Acast. See acast.com/privacy for more information.
70 Episodes
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Season 2 | Episode Three | Social Selling: What is it? | The Sales Circle Join internationally renowned sales trainer and host Rob Spence as he dives into the world of social selling in this insightful episode of The Sales Circle. In this episode of The Sales Circle, host Rob Spence dives into the powerful world of social selling and how it can transform your sales game. Learn how to build authentic relationships, leverage social media platforms like LinkedIn, and drive sales success by creating meaningful connections with prospects. Rob shares actionable tips on optimizing your social profiles, using personalized outreach, and avoiding common pitfalls. Whether you're new to social selling or looking to refine your strategy, this episode is packed with insights that will help you boost your sales performance.Plus, don’t miss this week’s book recommendation: The Extremely Successful Salesman's Club by Chris Murray. Listen NOW on Spotify, Apple Podcasts, or wherever you stream your podcasts!About The Sales Circle: The Sales Circle is your go-to podcast for actionable sales tips, expert advice, and strategies to help you thrive in the competitive world of sales. Hosted by Rob Spence, an internationally recognised sales trainer, each episode delivers sales training insights on topics like social selling, cold calling, and overcoming objections. Whether you're a business owner, sales professional, or entrepreneur, this podcast will equip you with the tools and knowledge to succeed. Join a community of like-minded professionals and enhance your sales techniques with proven methods to close more deals, build better client relationships, and drive sustainable growth. Subscribe to The Sales Circle NOW on Spotify, Apple Podcasts, and all major platforms to level up your sales game! #SalesPodcast #SalesTips #SalesTraining #ClientRelationships #RelationshipSelling #TheSalesCircle #SalesGrowth #CloseMoreDeals Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 53 | How to Get Your Dream Sales JobYou’ve got the ambition, the drive, and the hunger to sell — now it’s time to land the role that lets you do your best work.In this week’s episode, we’re diving deep into the strategies, tools, and mindset shifts that will help you not just get a sales job — but the sales job you actually want. Whether you’re just breaking into the industry or looking to level up into a more senior or specialised role, this episode will help you stand out and step up.In this episode:What people really look for in top sales candidatesThe most common job-hunting mistakes — and how to avoid themTechniques to show your value (and close the job offer!)Where to find high-quality sales roles This episode is packed with practical advice, industry insight, and motivation to help you land the role you deserve.📚 Book of the Week: Managing Oneself by Peter Drucker.👉🎓 Boost Your Sales with Paragon Sales Solutions Sales Training👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/📈 Track Your Applications & Stay Organised with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4🎙️ New episodes drop every Thursday. Subscribe so you never miss the stories, strategies, and tips that will help you sell smarter — and grow your sales career faster. Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 52 | The Most Important Step in the Sales ProcessYou’ve done the research, built the relationship, delivered the pitch, and handled objections — now it’s time for the step that makes it all worth it: closing the deal.In this week’s episode, we’re zeroing in on what many consider the most crucial (and often most nerve-wracking) part of the sales process. It’s where momentum can either turn into revenue or vanish in a blink.Whether you're a seasoned closer or still finding your rhythm, this episode will help you understand what it really takes to confidently and consistently seal the deal.We’ll break down tried-and-tested closing techniques, common mistakes to avoid, and the mindset shifts that separate average reps from top performers.In this episode:Why the close really matters — and how to stop overcomplicating itCommon closing pitfalls (and how to avoid killing your own deal)Proven closing techniques that actually work in 2025The role of timing, urgency, and confidence in landing the "yes"How to follow up without being pushyReal-world examples from closers who’ve nailed it — and those who learned the hard wayWhether you're closing multi-million-pound deals or just trying to improve your win rate, this episode is packed with actionable insight to help you take control of the close and drive your sales forward.📚 Book of the Week: The Chimp Paradox by Professor Steve Peters👉 https://amzn.to/4mOASK9🎓 Sharpen Your Sales Skills with Paragon Sales Solutions Training👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Close Faster with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4💼 Xero Accounting Software – 50% Off for 3 Months👉 https://xero5440.partnerlinks.io/typzxfzhzw8w🎙️ New episodes drop every Thursday. Don’t miss out on the stories, strategies, and insights to help you sell smarter — and close like a pro. Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 51 | Your WORST Sales Stories Every salesperson has that story - the one that makes you cringe, laugh, or want to crawl under a desk. Whether it’s a deal gone sideways, a prospect from hell, or a moment you just completely blew it… you’re not alone.In this week’s episode, we’re diving into the worst sales stories submitted by you. These tales are raw, real, and absolutely relatable. Each one holds a powerful lesson.We'll be breaking down what went wrong, what we can learn, and how to bounce back stronger than ever. Because let’s face it, in sales, the tough moments often teach us the most.In this episode:Real-life sales horror stories from listenersWhat went wrong (and why it happens more than you think)The key takeaways you can apply to your own sales processHow to handle rejection, awkward moments, and total chaos like a proWhy failure isn’t the opposite of success — it’s part of itWhether you’ve been there, done that, or just want to avoid the same mistakes, this episode is packed with insights (and a few laughs) to keep you sharp and human in the world of sales.Book of the week : The One Minute Salesperson by Spencer Johnsonhttps://amzn.to/3WfhiM1🎓 Master Your Sales Game with Paragon Sales Solutions Training:👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Sell Smarter with Monday.com Work OS:👉 https://try.monday.com/w6un6aq14jsb-wzpmg4💼 Xero Accounting Software – 50% Off for 3 Months:👉 https://xero5440.partnerlinks.io/typzxfzhzw8wNew episodes drop every Thursday. Tune in for more sales stories, tips, and advice. Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 49 | Top 10 Sales Books Everyone Should ReadIf you want to level up your sales game, one of the best places to start is with the right books. The wisdom, strategies, and mindset shifts packed into just a few pages can completely transform the way you sell.In this week’s episode, we’re diving into the Top 10 Sales Books that every sales professional should read — whether you’re just getting started or have years of experience under your belt.These books have shaped the way I sell, coach, and lead. And in this episode, I’ll share why each one stands out, how it’s helped me in the field, and what you can take away to sharpen your skills immediately.In this episode:My personal top 10 sales books (and why they matter)The biggest lessons from each oneHow to apply what you read directly to your sales processThe books that helped me break through slumps and hit new levelsA few hidden gems you might not know (but should)Whether you're building your first book stack or adding to an already solid library, this episode is packed with page-turners that can truly elevate your career.🎓 Master Your Sales Game with Paragon Sales Solutions Training:👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Sell Smarter with Monday.com Work OS:👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Xero Accounting Software50% off for 3 months - xero5440.partnerlinks.io/ Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 48 | My Best Cold Call OpenersCold calling is one of the toughest, but most rewarding, parts of sales. And it all starts with the opener.In this week’s episode, we’re diving deep into the cold call openers that have actually worked. The real-life techniques that have helped break the ice, spark interest, and open doors that seemed firmly shut.Whether you’re new to cold calling or looking to refine your pitch, this episode is full of tested tips and insights that will help you start conversations that convert.In this episode:My go-to cold call openers - and why they workHow to grab attentionReal examples from behind the phoneCommon mistakes to avoidConfidence-building tips for dialing without fearIf you’ve ever stared at the phone wondering what to say - or how to say it - this one’s for you. Tune in, take notes, and level up your cold calling game.🎓 Master Your Sales Game with Paragon Sales Solutions Training:👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Sell Smarter with Monday.com Work OS:👉 https://try.monday.com/w6un6aq14jsb-wzpmg4Xero Accounting Software50% off for 3 months - xero5440.partnerlinks.io/ Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 47 | My First Ever SaleEvery sales journey starts somewhere, and no one forgets their first ever sale.In this week’s episode, we're taking a trip down memory lane to unpack the lessons, emotions, and surprises that come with that all-important first win in sales.Whether you’re chasing your very first deal or reminiscing about where it all began, this episode is packed with insights that remind us just how powerful (and sometimes messy!) the early days of sales can be.In this episode:The story behind my first ever saleWhat went wrong—and what went rightThe nerves, the learning curves, and the breakthroughsKey lessons I still use todayAdvice for anyone closing their first dealIf you're looking to build confidence, learn from real-world experience, and get inspired to keep pushing forward in your sales career, this one's for you.🎓 Master Your Sales Game with Paragon Sales Solutions Training:👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Sell Smarter with Monday.com Work OS:👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 46 | The Best Manners for SalespeopleSales isn't just about what you say - it's how you say it, how you listen, and how you treat people throughout the entire process.In this week's episode of The Sales Circle, we're exploring the often-overlooked power of manners, etiquette, and professionalism in sales. Whether you're new to sales or looking to refine your client interactions, you'll discover how simple shifts in your behaviour can lead to stronger relationships, greater trust, and better results.In this episode:✅ The golden rules of sales etiquette✅ How good manners create trust and open doors✅ What not to say or do ✅ The fine line between being personable and being pushy✅ How to follow up without being annoyingIf you want to sell with class, earn more referrals, and become someone clients genuinely like working with, this episode is your playbook.📚 Book of the week: 👉 https://amzn.to/4n1HPI0🎓 Master Your Sales Game with Paragon Sales Solutions Training👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Sell Smarter with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 45 | How to Sell as an IntrovertThink you need to be loud, outgoing, and ultra-charismatic to succeed in sales? Think again. In this weeks episode of The Sales Circle, we’re diving deep into how introverts can thrive in sales, by leaning into their natural strengths rather than fighting against them.Whether you’re an introvert yourself or leading a team of quieter sellers, you’ll walk away with practical strategies, mindset shifts, and confidence to sell your way.In this episode:Why introverts can actually outperform extroverts in salesHow to turn listening into your ultimate superpowerWays to build deep rapport without small talkEnergy management tips to avoid burnoutHow to stay authentic and still close the dealIf you’ve ever felt like sales wasn’t designed for your personality, this episode will prove otherwise. Your quiet edge is your unfair advantage.📚 Book of the week : The Game by Neil Strauss👉 https://amzn.to/45ASDXV 🎓 Master Your Sales Game with Paragon Sales Solutions Training👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Sell Smarter with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 44 | Sales Q&A: Your Burning Sales Questions AnsweredIn this special Q&A episode, we’re flipping the script and answering your most pressing sales questions. Wether you’re stuck on objection handling, struggling to close, or just want real-world insight, this episode is packed with tactical advice, mindset shifts, and sales wisdom you can apply immediately.No fluff. No filler. Just real answers to real questions.In this episode:How to overcome common objections without sounding pushyWhat to do when a deal stallsTips for staying motivated during a sales slumpThe truth about “follow-ups” (and how to stop ghosting for good)If you're looking for practical, no-nonsense advice to boost your sales game, this episode was made for you.🎓 Master Your Sales Game with Paragon Sales Solutions Training 👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Sell Smarter with Monday.com Work OS 👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 43 | Forget B2B, Forget B2C, Focus on H2HIn a world filled with automation, AI, and templated outreach, it’s easy to forget one essential truth: people buy from people. That’s the heartbeat of Human to Human Selling.In this episode, we dig deep into what it really means to connect authentically in sale, beyond the scripts, tech, and beyond the buzzwords. Whether you're B2B or B2C, it is all about selling to Humans.In this episode:Why authenticity matters more than ever in modern salesHow to build connectionHow to show up with empathyThe simple mindset shift that can change the way you sell foreverIf you're tired of cold, transactional selling and want to elevate your approach with a more human-centered touch, this episode is for you.📘 Book of the WeekThink and Grow Rich by Napoleon Hill👉 https://amzn.to/4lpH7Dc🎓 Upgrade your sales skills with Paragon Sales Solutions training👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Keep people at the core of your sales process with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 43 | Should We Leave a Voicemail?In a world of instant messaging and automated follow-ups, the humble voicemail often gets overlooked. But when done right, a voicemail can be a powerful tool.In this episode, we unpack the strategies behind leaving voicemails that actually get callbacks - and drive conversations forward. Whether you're following up on a cold call, reconnecting with a prospect, or just trying to stand out from the crowd, knowing what to say (and how to say it) matters.In this episode:Why people respond (or don’t respond) to voicemailsHow to craft a voicemail that’s short, specific, and engaging Common mistakes that kill your chances before the beep even endsHow to turn your voicemail from background noise into a compelling reason for your prospect to call you back.If you’ve ever wondered whether leaving a message is worth it - or how to make yours stand out - this episode is your go-to guide.📘 Book of the Week:Jamie Vardy : From Nowhere, My story👉 https://amzn.to/45nTkmc🎓 Develop next-level sales skills with Paragon Sales Solutions training👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Bring people back to the center of your sales workflow with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 42 | Sales Book Review: How to Win Friends and Influence PeopleBefore there were CRMs and AI-powered outreach tools, there was human connection. In this episode, we dive into one of the most influential sales and communication books of all time: How to Win Friends and Influence People by Dale Carnegie.Published in 1936 but more relevant than ever, this timeless classic reminds us that successful selling starts with building trust, showing genuine interest, and making others feel seen and valued. We break down the key takeaways from Carnegie’s work—and how they apply to modern sales.Whether you're new to sales or a seasoned pro, this episode will help you sharpen your interpersonal skills and close more deals the human way.In this episode:Why Dale Carnegie’s principles still work in today’s digital worldThe art of making people feel important How empathy and active listening lead to deeper, more profitable relationships Turning prospects into partners by putting people first If you’re looking for a no-nonsense guide to building better client relationships (and a better reputation), this episode is a must-listen. 📘 Book of the Week: How to Win Friends and Influence People by Dale Carnegie 👉 https://amzn.to/3GSv0Rc🎓 Develop next-level sales skills with Paragon Sales Solutions training 👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Bring people back to the center of your sales workflow with Monday.com Work OS 👉 https://try.monday.com/w6un6aq14jsb-wzpmg4 Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 41 | Why Data Isn’t the Be-All and End-All in SalesIn a world driven by dashboards, KPIs, and conversion rates, it’s easy to forget: sales is still about people. In this episode, we explore why relying solely on data can hold you back—and how combining insights with intuition, empathy, and human connection can unlock your full sales potential.Yes, data is powerful—but it’s not the whole story. Learn how top performers strike the balance between what the numbers say and what their gut tells them.In this episode:📊 The limits of data-driven decisions🧠 Why emotional intelligence matters more than ever🤔 When to trust your instincts over the spreadsheetWhether you’re an analytics addict or allergic to metrics, this episode will help you see sales through a more human lens and remind you that relationships > reports.📘 Book of the Week: A Month to Improve Your Sales by Rob Spencehttps://amzn.to/3Uly2jJ🎓 Build smarter sellers, not just number-crunchers, with Paragon Sales Solutions training courses[https://www.paragonsalessolutions.co.uk/sales-training/📈 Streamline your sales process—without losing your human touch—with Monday.com Work OS[https://try.monday.com/w6un6aq14jsb-wzpmg4]New episodes drop every Thursday, packed with real-world strategies for modern sellers! Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 40 | What We Can Learn from Unreasonable HospitalityGoing the extra mile isn't just good service - it’s unforgettable. In this episode, we dive into the transformative power of unreasonable hospitality and how creating remarkable customer experiences can set your business apart in a crowded world.Inspired by the legendary service principles behind world-class restaurants, this conversation reveals why going above and beyond is no longer optional, but the new standard.In this episode: Why customer experience is your greatest competitive advantageThe small, surprising gestures that create lifelong loyalty 🤝The mindset shift from transactional to transformational serviceReal-life examples of hospitality that turned customers into raving fans 🙌💯Whether you're running a business, leading a team, or simply want to leave a lasting impression—this episode shows you how to create moments people never forget.📘 Book of the Week: Unreasonable Hospitality by Will Guidarahttps://amzn.to/4nMuhS0🎓 Transform your customer journey with Paragon Sales Solutions training courseshttps://www.paragonsalessolutions.co.uk/sales-training/📊 Elevate your team’s service with Monday.com Work OShttps://try.monday.com/w6un6aq14jsb-wzpmg4Tune in every Thursday for more tips, tricks and advice for all things sales. Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 39| Why Sales is the Best Skill to HaveThe ability to sell is the ability to lead, influence, and create change. In this episode, Rob Spence reveals how mastering sales unlocks doors you didn’t even know existed and why it's the ultimate personal growth tool.In this episode, you'll learn:Why sales skills are essential in every profession 💼 The mindset shift that turns rejection into opportunityHow to sell yourself (without feeling sleazy) 📣 📣Real-world examples of how sales unlocks career and business growthWhether you're an entrepreneur, a team leader, or just want to become more persuasive—this episode is your cheat code for communication that gets results.📘 Book of the Week: Grinding it out by Ray Krochttps://amzn.to/3GoZ06I🎓 Elevate your influence with Paragon Sales Courseswww.paragonsalessolutions.co.uk/online-sales-courses📊 Manage relationships that matter with Monday.com CRMhttps://try.monday.com/w6un6aq14jsb-wzpmg4Hit play and discover why mastering sales might be the most powerful move you make this year. Hosted on Acast. See acast.com/privacy for more information.
Season 2, Episode 38: How to Stop Your Prospects Ghosting YouTired of your prospects disappearing into thin air after your pitch? Rob Spence breaks down the frustrating (and costly) issue of prospects ghosting—and what you can do about it.In this episode, you'll discover:👻 Why prospects go silent (and how to avoid the common triggers)📞 How to create follow-up strategies that actually get responses🧠 The psychology behind why people "ghost" and how to turn that around💬 How to communicate with persistence without being pushyIt’s not about chasing the ghost—it’s about building relationships that last and converting cold leads into warm opportunities. Rob shares actionable tips to keep your prospects engaged and moving through your sales pipeline.📘 Book of the Week: Grinding it out by Ray Krochttps://amzn.to/3GoZ06I🎓 Supercharge your sales game with Paragon Sales Courses📊 Boost your pipeline with Monday.com CRMTune in now to stop chasing ghosts and start closing deals. Hosted on Acast. See acast.com/privacy for more information.
Season Two | Episode 38 | The 7th Deadly Sin : Talking Too Much | The Sales Circle PodcastWhen it comes to sales, silence can be more powerful than words. Yet far too many salespeople fall into a common trap: talking too much, too soon, and too often.In this episode, sales coach Rob Spence breaks down one of the most overlooked (and damaging) habits in the sales world: over-talking. Whether you're eager to impress, explain, or just fill the silence, saying too much can cost you the deal.Rob reveals why listening is your greatest sales tool—and how to master the art of knowing when to speak and when to stay silent. Because in sales, it’s not about who talks the most. It’s about who listens best.In This Episode, Rob Covers:✅ Why over-talking kills deals—and how to spot it in your own pitch✅ How to ask better questions (and really listen to the answers)✅ How top performers use pauses to build trust and close more deals✅ And much more...💡 Book of the Week:The Wolf of Wall Street https://amzn.to/46474nT🎓 Sharpen your skills with expert-led training:www.paragonsalessolutions.co.uk/online-sales-courses🧠 Stay productive and pipeline-focused with Monday.com CRM:https://try.monday.com/w6un6aq14jsb-wzpmg4About The Sales Circle Podcast:Hosted by Rob Spence—sales author, coach, and managing director of Paragon Sales Solutions—The Sales Circle is your weekly source for modern, actionable sales strategies. Tune in every Thursday for expert insights, real-world advice, and tools to help you sell smarter—not louder.#SalesListening #SalesMistakes #SalesTraining #TheSalesCircle Hosted on Acast. See acast.com/privacy for more information.
Season Two | Episode 37 | Richard Kinnaird | The Sales Circle PodcastHow do you go from your first cold call to a successful career in Business Development Management?In this week’s episode, Rob Spence sits down with seasoned sales professional Richard Kinnaird to unpack his journey.From humble beginnings to a thriving career, Richard shares the pivotal moments that shaped his sales philosophy, the lessons he learned along the way, and his top tips for anyone looking to grow in the profession.Whether you’re just starting out or looking to reignite your passion for sales, this candid conversation is full of real-world insights and encouragement.In This Episode, Rob and Richard Discuss:✅ How Richard got his start in sales—and what kept him going✅ The turning points that defined his career path✅ Challenges he faced and how he overcame them✅ His top tips for new and experienced salespeople alike📘 Book of the weekNever Split the Difference - Chris Vosshttps://amzn.to/409RMKt📈 Grow your sales skills with online training:www.paragonsalessolutions.co.uk/online-sales-courses💼 Stay on top of your pipeline with Monday.com CRM:https://try.monday.com/w6un6aq14jsb-wzpmg4About The Sales Circle Podcast:Hosted by Rob Spence—sales coach, author, and Managing Director of Paragon Sales Solutions—The Sales Circle delivers weekly inspiration, insights, and sales wisdom to help you sell smarter, better, and with more confidence. New episodes every Thursday.#SalesPodcast #SalesCareer #TheSalesCircle #SalesJourney #SalesTips Hosted on Acast. See acast.com/privacy for more information.
Season Two | Episode 36 | Book Review: Selling the Wheel by Jeff Cox | The Sales Circle PodcastWhat can an ancient wheel salesman teach us about modern selling? A lot more than you might think.In this episode, sales coach and author Rob Spence dives into Selling the Wheel by Jeff Cox—a business fable that brilliantly illustrates timeless sales principles through storytelling. Rob breaks down the key characters, the stages of innovation adoption, and the different sales styles that work best at each phase of the sales cycle.Whether you’re a Challenger, a Closer, or still figuring out your own sales identity, this episode will help you reflect on where you shine—and where you can grow.Because selling isn’t just about the product. It’s about timing, strategy, and knowing exactly who your customer is.In This Episode, Rob Explores:✅ The core message behind Selling the Wheel✅ Why different types of customers require different salespeople✅ How to identify your own sales style—and adapt when needed✅ Real-world lessons from a timeless sales parable✅ And why every salesperson should have this book on their shelf📘 Book of the Week:Selling the Wheel by Jeff Coxhttps://amzn.to/44jznMT🎓 Level up with expert-led sales training:www.paragonsalessolutions.co.uk/online-sales-courses📈 Stay organised and boost your pipeline with Monday.com CRM:https://try.monday.com/w6un6aq14jsb-wzpmg4About The Sales Circle Podcast:Hosted by Rob Spence—sales author, coach, and managing director of Paragon Sales Solutions—The Sales Circle delivers weekly insights, real-life lessons, and practical tips to help you sell smarter, better, and more sustainably. Tune in every Thursday to sharpen your sales edge.#SellingTheWheel #SalesBooks #SalesPodcast #TheSalesCircle #SalesTraining Hosted on Acast. See acast.com/privacy for more information.
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