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“LBM Talks” hosts professionals from different sectors of the lumber and building material industry to share their expertise, with a heavy emphasis on practical, tactical strategies to help you serve your markets and grow your business.
Tune into either LBM Talks Credit with Thea Dudley every other Tuesday, or LBM Talks Social Media with Sally Lacey every other Thursday.
Subscribe and stay up to date. Here's to growing your brand and your business.
Tune into either LBM Talks Credit with Thea Dudley every other Tuesday, or LBM Talks Social Media with Sally Lacey every other Thursday.
Subscribe and stay up to date. Here's to growing your brand and your business.
75 Episodes
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Payment portals are becoming more common in the LBM industry—but they’re not always making life easier.In this episode, Thea Dudley and Robert Tiffin discuss how AP-side portals are changing the invoicing and payment process, often leading to delays, added complexity, and new risks for dealers.They explore the real-world impact on credit teams, the challenges of training and adoption, and what this shift means for cash flow and customer relationships.Sponsored by Nuvo, the smarter way for LBM suppliers to streamline credit onboarding and start selling faster.
In this episode of LBM Talks Social Media, Sally Lacey talks with McCoy Clark of Gifford Lumber about how humor is driving engagement and helping their business stand out.At just 21, McCoy has built a strong social media presence by focusing on authentic, entertaining content instead of overly polished posts. He shares how he comes up with ideas, adapts content for different platforms, and turns everyday moments into videos that customers actually want to watch.You’ll also hear what he’s learned about what works (and what doesn’t), why consistency matters, and how LBM companies can create better content without overthinking it.
Credit isn’t black and white. It’s gray.In this episode, Thea Dudley breaks down the reality of credit management in the LBM industry: making high-pressure decisions with incomplete information. From navigating risk and relationships to relying on instinct and experience, she shares how credit professionals operate when there are no clear answers.Learn how to approach uncertainty, apply the 4 C’s of credit, and build the confidence needed to make the call—even when the data isn’t there.If you’ve ever felt the pressure of approving (or denying) a deal without all the facts, this episode is for you.Check out Nuvo: https://nuvo.com
In this episode of LBM Talks Social Media, Kevin Nice Jr. of San Lorenzo Lumber shares how partnering with a social media agency helped transform their digital presence.After deciding to invest in digital marketing, their team worked with Madison Street Studios to build a strategic approach focused on video content, employee and customer features, and strong collaboration with vendor partners.Kevin breaks down what that partnership looks like, what’s actually driving engagement, and how social media is leading to real results—from customer inquiries to stronger business relationships.If you’re considering outsourcing your social media or looking to improve your strategy, this episode offers a practical look at what’s working in LBM today.Check out ProVia!
In this episode of LBM Talks Credit, Thea Dudley sits down with James Brown, founder of BK Wire, to discuss what bankruptcy data is revealing about risk across the construction and building materials economy.For LBM dealers, bankruptcy filings aren’t just headlines — they’re early warning signals that can impact customers, suppliers, and receivables. Thea and James explore how credit teams can use bankruptcy intelligence and industry data to better understand exposure, identify downstream risk, and avoid getting caught in the ripple effects when a customer fails.If you’re a credit professional, CFO, or executive in LBM, this conversation offers practical insights on spotting risk earlier and protecting your receivables.Check out Nuvo: https://nuvo.com/
In this episode of LBM Talks Social Media, host Sally Lacey sits down with Maddy Hayley, Marketing Manager at Ashby Lumber, to talk about the evolving role of authenticity in digital marketing for the lumber and building materials industry.Maddy shares how Ashby Lumber has grown its digital presence by focusing on real people, real stories, and genuine connections with customers. Drawing on more than a decade of marketing experience—and an unconventional start managing social media for animal rescue organizations—she explains why authentic storytelling resonates more than polished campaigns.Whether you're new to social media or looking to deepen your brand's connection with customers, this episode offers practical insights into what works today—and where digital marketing is headed.Check out our sponsor: ProViaMentioned video: https://www.youtube.com/watch?v=NfP43Y3IlDM
What happens when a CEO treats credit management as a core business strategy?In this episode of LBM Talks Credit, Thea Dudley speaks with Mike Craven of Red River Lumber about building a culture where credit, sales, and leadership work in alignment.They discuss:• Navigating volatile markets and cash flow challenges• Holding customers accountable without sacrificing loyalty• Weekly AR strategy meetings• Credit limit adjustments during deflation• The biggest risks facing LBM dealers in 2026If you’re in the lumber and building materials industry and want to strengthen your credit approach, this episode delivers actionable insight from the top.Don't forget to check out our sponsor, Nuvo!
In this episode of LBM Talk Social Media, Sally is joined by Nancy Wischmeier, Vice President of Hopson Lumber, a fourth-generation, family-owned LBM dealer serving Missouri communities since 1880.Together they discuss why authentic, people-focused content is outperforming highly polished promotions, how consistent reels are strengthening trust with both contractors and homeowners, and what happens when a professional LBM business pushes its comfort zone and has a little fun. A key takeaway: credibility and creativity are not mutually exclusive — and when you prioritize relationships, meaningful engagement and measurable results follow.If you’re ready to stop overthinking social media and start building trust through authentic content, this episode is for you.Check out our sponsor, ProVia!
AI adoption doesn’t fail because people don’t want to use it — it fails because they don’t know how.In this episode, Thea Dudley is joined by Shane Soule, President of ProTec Panel & Truss, to explore what actually helps teams adopt AI in a practical, sustainable way. They discuss why vague encouragement doesn’t work, how leaders can provide better structure and coaching, and why AI should be rolled out like any other business system — with training, examples, and accountability.This conversation is packed with real-world insights for leaders who want their teams to feel confident using AI, not intimidated by it.Check out our sponsor, Nuvo.Learn more about Claude.
Welcome to the last episode in our 2026 Dealer of the Year highlight series!In this episode of LBM Talks Social Media, Sally Lacey talks with Adam Pettit, Marketing Director at Red River Lumber, about how lumber dealers can use social media to build trust, grow their brand, and see real returns.They cover what types of content actually perform, how Red River Lumber balances organic and paid social, why employee-driven content matters, and how platforms like LinkedIn and YouTube can support sales and local SEO.If you're interested in the other 2026 Dealer of the Year episodes, check out the previous two episodes with Peter Lumber Company (category: $10MM-$50MM) and Issaquah Lumber (category: $10MM+).Learn more about our sponsor, ProVia.
We're one month into Q1 and the consensus seems to be that business is slow. A lot of dealers are scrapping for sales, which doesn't always bring in the best customers.In this episode, Thea breaks down the top three forces that are shaping your AR, risk tolerance, and credit managers blood pressure in this first quarter of 2026. Tune in for data, trends, and advice to help you protect your company's cash flow.See what our sponsor can do for you at nuvo.com.
Alex Armstrong is a 2023 40 under 40 member and the manager of Peter Lumber Company's Pitman location, a 2026 Dealer of the Year (category: $10MM-$50MM).As the manager, Alex also creates content to promote his store on Facebook and Instagram. In this episode, we discussed why Peter Lumber has different profiles for two of their locations, how they create authentic content, what it's like being chosen as a Dealer of the Year, and more.Learn more about our sponsor sponsor Provia: https://www.provia.com/doors/
Today's guest is Shane Shoule, President of ProTec Panel & Truss.After listening to Shane's session at LBM Strategies 2025, Thea reached out to have her own conversation on how to implement AI as a Credit Manager.Tune into to learn ways to experiment and get comfortable with AI, how Credit Managers can use it, and when not to reply on AI.Watch Shane's full session from LBM Strategies here: https://youtu.be/TEbXOT8kYS4
Welcome to LBM Talks Social Media, Dealer of the Year edition.Chad Amble of Issaquah Lumber and Brenda Collons of Collons Communication, join this episode to discuss their recent efforts to expand the Issaquah name through digital channels that make sense. Some topics discussed in this episode include how they manage six social media channels, their new podcast the "Lumber Lounge," the versatility of marketing, marketing strategy, and more.Check out Issaquah Lumber on most social media channels, connect with Chad and Brenda on LinkedIn, and email sally@lbmjournal.com with any feedback.
Credit managers juggle both numbers and people, and one quiet skill that can help them walk the line between the two is emotional intelligence.In this episode, Thea dives into the soft skill of emotional intelligence - what it is, what it's not, and how it might come into play.Have a soft skill you want covered in an episode? Send it in an email to thea@creditoverlord.com.
If you run your company's social media pages, you probably have some opinions about different platforms, strategy, content creation, and your company's overall involvement.Tune in for five of Sally's hot takes regarding social media management and content creation, as well as five hot takes from the community of LBM social media managers.We hope you enjoy this fun and light-hearted episode. Share your hot takes in the comments or reach out to Sally at sally@lbmjournal.com.
Enjoy another edition of Thea Dudley's credit pet peeves.Listen to the first edition: https://spotifycreators-web.app.link/e/jH0h8Pru8Yb
Lumber King Building Supplies, a 2025 LBM Journal Dealer of the Year, operates five stores throughout Kentucky and Tennessee. Having an effective social media presence is essential for them to communicate to multiple communities, a large customer base, and corporate employees.Sydney Hupp is the Director of Marketing for Lumber King and the guest of this episode. With a degree in marketing and a background in photography, Sydney is a powerhouse for communicating both high and low level company news with Lumber King's followers.This episode is packed with valuable information about social media marketing from someone with both an education and extensive experience in the modern digital marketing landscape. We hope you enjoy.
Dena Cordova-Jack is back for another episode of LBM Talks Credit, except this time to discuss culture.In this episode, Thea and Dena discuss effective leadership, the benefits of collaboration, what credit culture is and how to assess yours. This conversation will leave you inspired and motivated to destroy the silos in your company and build stronger teams.Send your podcast feedback and inquiries to thea@creditoverlord.com and get in touch with Dena here: https://www.linkedin.com/in/dena-cordova-jack/
YouTube. It's the second largest social media platform receiving 2.5 billion users every month while 500+ hours of new content is uploaded every minute. Not only is it a popular social media platform with it's own search engine, but it's also connected to other search engines, displaying it's content on platforms like Google.Studies have found that video is the preferred format when learning about a product or service, and since YouTube is the largest platform for video content, should your business be on YouTube?In this episode, we discuss why YouTube is a popular platform; reasons to consider it for video marketing; where to start; and strategies for success. Blog post in reference: https://sproutsocial.com/insights/youtube-marketing/
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