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The Sell Smarter® podcast from SalesFuel® is your go-to resource for mastering sales tactics, cutting-edge marketing strategies, and effective leadership skills. Each episode delivers insight-based, expert insights from reading emotions to enhance sales success, using video to boost social selling, and optimizing content marketing - all backed by the latest research studies. We also cover tips on improving executive presence, increasing productivity, and leveraging AI for better customer engagement. Whether you're a sales professional, marketer, or business leader, Sell Smarter equips you with the tools to thrive in today's competitive market. Tune in now, so you can Sell Smarter!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
162 Episodes
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In this week's show, we're diving right into sales confidence—because you deserve to walk into any deal feeling unstoppable. Then I’ll spill prospecting moves that help you fill your pipeline (without feeling spammy). If you’re in marketing, or just tired of boring auto dealer ads, I’ve got creative ideas to make your brand stand out in a super competitive space. We’re also recapping the most powerful nuggets from our interview with Dan Tocchini—trust me, you’ll want to write these down. And for all my team leaders, managers, and execs: I’m breaking down the latest performance data that every organization should have on its radar. Grab your coffee, because we’re about to level up—together!
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, we're diving into the art of turning your B-to-B webinar crowd into loyal clients—yep, those post-webinar dealers are in sight! Next, I've got some fresh ideas to kick off your sales year with momentum, even if your coffee game is still on holiday break. Marketers, ever wondered how to make chocolate irresistible at the top-of-funnel? We’ll unwrap that. Plus, I’ll break down the standout wisdom from my chat with Ryan Ruud—spoiler: don’t let AI do all your heavy lifting. And finally, leaders, we’ll talk about what it really takes to build a powerhouse sales team—because talent alone isn’t the magic ingredient.
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Sue Heilbronner, CEO and Author about how salespeople taking a low key selling approach can work to their advantage.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, we're diving into the world of sales and marketing with a splash of wit and wisdom! First up, we're uncovering the best prospecting tactics that today's sellers absolutely need in their toolkit. Then, we'll chat about mastering the art of sales emails—because who doesn't want to write emails that actually get replies? For our marketing mavens, we're exploring how CPG brands are going local as consumer preferences shift. Plus, we'll recap the top takeaways from our recent chat with the fabulous Tracy LaLonde. And for all you team leaders and execs, we're talking about hiring assessment tools to find the cybersecurity sales talent of your dreams. So grab your headphones and let's get started!
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Brynne Tillman, CEO of Social Sales Link about how salespeople can show their value to new LinkedIn connections.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, we're diving into the art of public speaking and transforming those jitters into joy. If you're a seller, get ready to unlock the power of probing questions to uncover those golden insights. Marketers, we're spilling the beans on why organic social marketing might just be the key to your client's success. Plus, we're recapping the top takeaways from our chat with Elizabeth Rosenberg on building credibility through personal branding. And for all you team leaders and execs out there, we're tackling the big question: Can today's leadership crisis be solved with better training?
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to David Horsager, CEO of Trust Edge Leadership Institute, about building more trusted relationships with your sales accounts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
In this week's show, we're diving into why soft close sales techniques just might be your new best friend for sealing the deal. We’ll also chat through some fresh ways to counter those pesky objections every salesperson hears. If you’re a marketer trying to boost service revenue for your auto dealership, I’ve got a plan you’ll want to hear about. I’ll recap the juiciest takeaways from our recent interview on surviving toxic bosses—trust me, you’ll want these in your back pocket. And if you lead a team, we’ll unpack why having a formal sales hiring process can save your sanity (and your bottom line). Pour your coffee and let's jump in!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Bryan Adams, author of Give and Get Employer Branded, about how salespeople can overcome the reputation of an employer that's not known as a great place to work.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, we're dialing up your sales game—first, we're going over negotiation skills and how you can flex those muscles in ways you haven't tried yet. Next, let's find out if your sales strategy is catching all the fresh trends... or stuck in last season's playbook. For all my marketers out there, we're peeking into the wild world of B-to-B and B-to-C advertising and what shifts are headed your way. Plus, I’ll recap the absolute gems from our chat with brain-whisperer Wendy Swire. And for the team leaders, we’ll get honest about how building real employee trust can get you hiring wins you never expected. So let’s jump in!
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second microcast, C. Lee Smith talks to Data Mavens CEO Sandra Halling about how even the most credible of salespeople struggle to get value from their CRM and the one thing they can do about it.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, we're diving into how you can smooth out your prospect’s sales experience before you even get to the close. We’ll also chat about snagging your prospect’s attention during those high-stakes discovery calls—no more awkward silences! If you’re in marketing, I’ve got some gold for you on helping those challenger brands finally break through. Then, stay tuned for my favorite takeaways from our eye-opening chat with Kevin Davis on why some sales managers trip up. And for all you team leaders and execs listening in, let's unpack the most underrated sales traits you should be looking for right now. Grab your coffee, because this episode is stacked and I can't wait to dig in with you!
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Buzz Buzinski, CMO of Buzzworthy Integrated Marketing, about why brands should use digital marketing to help their salespeople's credibility.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, we're diving into how sales rockstars can wow B-to-B buyers when they're asking for more sales videos—no acting experience needed! We'll also chat about the power of active listening in sales and why it’s your new best friend for closing deals. If you’re a marketer looking to boost your SMB’s online visibility, I’ve got some tried-and-true strategies coming your way. Plus, I’ll recap the must-know takeaways from our eye-opening interview with a top expert on what your sales team might not be telling you. And for my fellow team leaders and execs, we’ll explore how situational judgement tests can make sales hiring so much smarter. Let’s jump right in!
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Carol Kaemmerer, author of LinkedIn for the Savvy Executive, about the right way to make a connection when social selling on LinkedIn.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, I’m serving up the answers to the questions on every sales pro’s mind—yes, you can totally boost sales during the holidays, and I’ll spill how. Then, I’m dialing into whether cold calls still work, with real talk on
connecting with today’s buyers. Marketers, I haven’t forgotten you: get ready for some standout restaurant advertising strategies that go way beyond just posting another food pic. Plus, I’ll recap gems from our chat with Teresa Mitrovic on building high-trust, psychologically safe workplaces. And for all the team leaders and execs navigating tough times, we’ll tackle how to manage layoffs and, more importantly, how to rebuild trust after. Let’s jump in!
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Teresa Mitrovic, founder of ORO Collective, about the right way for salespeople to fix or establish trust with a customer or prospect.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode, we’re unpacking five powerhouse strategies to sharpen your sales, marketing, and leadership edge. First, we’re cracking the code on modern B-to-B buying—because with committees of millennials now driving decisions, you need a seamless, mentor-led approach to win. Next, we tackle the referral hurdle: timing and simplicity are your secret weapons for turning happy clients into your best advocates. Marketers, this one’s for you: we’re breaking down how top performers are using team alignment, AI, and thought leadership to create content that actually converts. Then, we’re sharing powerful career resilience wisdom from our Manage Smarter podcast—because a setback can be your best setup for a comeback. And if you’re hiring or promoting, we’ve got data-backed insights on picking sales talent that’s not just skilled, but built to last. Your headphones ready? Let’s dive in.
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Salvatore Manzi, leadership coach and author, about how you can start communicating with impact immediately.
This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's show, we're diving into some seriously useful sales wisdom—kicking off with price negotiating strategies that’ll have you closing deals with confidence. Wondering if buyers see your sales credibility? Let’s chat about making it shine. Marketers, I see you too! We’re breaking down why social media monitoring deserves a top spot in your playbook. Then, I’ll recap the best advice from our recent chat with mediation and management expert Luis Scott—trust me, you’ll want to hear this. And if you’re leading a team, we’ve got smart strategies for managing underperformers without losing your cool. Coffee’s on, headphones in—let’s get into it!
Every week we give you 5 new sales insights and strategies so you can Sell Smarter®
Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel!
#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
Read more insights like this every day at salesfuel.com/blog
Learn more about your ad choices. Visit megaphone.fm/adchoices
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