Knowhow Marketing Lab

"Welcome back to our podcast! In this insightful episode Phelan, and Greg explore the ever-evolving landscape of web security. The discussion addresses crucial best practices, threats, and tools for staying safe online in 2025. Topics range from password management and social engineering to WordPress hardening and server security tips. 00:00 - Introduction & Overview01:00 - General threats: data leaks, hacks, need for audits10:00 - Password management tools, 2FA vs SMS, brute-force attack prevention15:00 - Authenticator apps (e.g., Google Authenticator), picking reliable tools20:00 - Web hosting providers, DNS management, and Cloudflare intro26:00 - WordPress-specific threats: login URL obfuscation, login attempt limits27:01 - Security plugins: Solid Security vs Wordfence28:00 - Using staging sites, rollback options, and troubleshooting common errors #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview01:00 - AI’s Role in Search + Social10:00 - Semantic SEO, Context & Resident Knowledge15:00 - Social Media Shifts: Friend Graph20:00 - TikTok Search, Platform Strategy & AI Indexing26:00 - AI for Competitive Research & Long-Term Strategy27:01 - Community, Platform Fragmentation & Final Thoughts #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode02:00 – Google March Algorithm Update & SEO Trends04:00 – The Decline of Lazy SEO Blogging07:00 – Redirect Controversy: Martin Splitt’s Advice10:00 – Meta News: Ads in Notifications & Messenger Value Optimization11:30 – Facebook Reels: New Post-Click Landing Experience12:00 – TikTok Ban Looming in U.S. & Ad Opportunities13:00 – TikTok’s Data and Functionality Issues17:00 – Canadian vs. U.S. TikTok Policy Dynamics19:00 – Oracle May Buy TikTok U.S. – Privacy Concerns23:30 – WordPress Leadership Comments by Matt Mullenweg24:00 – Why Webflow Isn’t Ideal for SEO or Clients26:00 – Custom CMS Issues & Recommendations30:10 – GA4 Annotations Are Back! #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 04:17 - WordPress’s Evolution & Potential Future 10:01 - Facebook’s Change in Live Video Policy 13:07 - Google Business Profile Review Outage 17:57 - YouTube’s New Shorts Promotion Feature 21:57 - LinkedIn’s Advertising & Analytics Updates 24:01 - SEO & Google Ads AI Asset Generation28:00 - TikTok’s Future & Political Pressure in the U.S. #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

"Welcome back to our podcast! Today, Phelan and Rina will be discussing the Guide to Mastering Local SEO with Wordpress & Other Websites. Learn about perfecting your SEO wordpress and other webserver providers. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview01:00 - Overview of Local SEO Discussion04:00 - Optimizing Websites for Local Search Rankings07:00 - Location Pages & Best Practices12:00 - Structuring Location Pages on Websites17:00 - WordPress Plugins for Local SEO20:00 - Google Business Profile & Local Listings26:00 - Advanced Local SEO & Google Business Profile Optimization#SeymourDigitalMedia #MarketingKnowHow #googleads2024Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome back to our podcast! Today, Phelan and Rina will be discussing The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers. Learn about how to turn your website visitors into customers. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview01:00 - Conversion Tracking & Analytics06:33 - Ad Optimization Strategies10:14 - Website & Landing Page Optimization14:43 - Common Mistakes & Fixes19:16 - SEO & Ads Connection24:23 - Advanced Conversion Tracking #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"

"Welcome back to our podcast! Today, Phelan and Rina will be discussing How to Optimize Your Local Listing For More Traffic. Learn about the how local listing can help you drive more traffic to your local store. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview01:00 - What Is a Business Listing?04:00 - Optimizing Your Google Business Profile08:00 - The Role of Bing Places12:00 - Importance of Photos and User-Generated Content16:00 - Managing Reviews for SEO Impact 20:00 - NAP Consistency (Name, Address, Phone Number) 24:00 - Connecting Listings with Google Ads 27:00 - The Importance of Apple Maps#SeymourDigitalMedia #MarketingKnowHow #googleads2024Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.Chapters:00:00 - Introduction & Overview of This Episode01:47 - Google Ads Updates03:01 - TikTok Ban and Social Media Shifts09:27 - Meta's Changes to Misinformation Controls14:57 - AI Mega projects and Challenges 18:57 - Emerging Platforms and Automation 25:01 - Closing Thoughts and Future Outlook#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

Welcome back to our podcast! Today, Phelan and Rina will be discussing Top Trend In Ecommerce 2025. Learn about the current trends, challenges with switching systems, Social Commerce & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview02:16 - Augmented Reality (AR) 13:10 - AI-driven Personalization 19:26 - Social Commerce 21: 56 - Importance of Sustainability 25:17 - Voice and Visual Search#SeymourDigitalMedia #MarketingKnowHow #googleads2024Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they rap up the year in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.Chapters:00:00 - Introduction & Overview of This Episode02:00 - Wins and Lessons from the Year16:00 -Challenges and Lessons32:00 - Upcoming Plans for Next Year#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, & Rina from Littlework Media as they dive into the keys to strategic marketing planning. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.Chapters:00:00 - Introduction & Overview of This Episode04:11 -Integration of Marketing and Business Plans06:03 -Content vs. Distribution09:10 -Strategic Tools and Approaches12:09 -Tracking Metrics 19:00 - Accountability and Resource Allocation 24:00 - Communication and Collaboration 29:00 - Importance of Testing and Attribution#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com 

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 04:11 - Search, Social, and Websites Updates 07:03 - AI in Marketing 15:10 - Legislation and Privacy 20:09 - Trends and Challenges   #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com 

Welcome back to our podcast! Today, Pip and Phelan will be discussing Leveraging AI in Marketing: From Content Creation to Campaign Analysis. Learn about AI for Content and Code Creation, AI Platforms Comparison, Chatbots and Website Integration, AI in Google Ads and Image Creation, Search Engine Evolution with AI, and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 06:00 - AI for Content and Code Creation 10:00 - AI Platforms Comparison 12:00 - Chatbots and Website Integration 15:00 - AI in Google Ads and Image Creation 18:00 - Search Engine Evolution with AI 20:00] - Long-Tail Keywords and Search Trends 22:00] - AI's Role in Business Sustainability #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together

Welcome back to our podcast! Today, Pip and Rina will be discussing Project management Systems for 2024. Learn about the current tools,challenges with switching systems, Using PM for cashflows, & SEO & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 02:00 - Personal Experiences with Project Management Tools 05:00 - Current Tool Preferences: Trello, FreshBooks, and Slack 10:01 - Challenges with Switching Systems 15:03 - Project Management Systems for Cashflow Management 20:04 - SEO and AI Tools 27:00 - Community and Paid Groups   #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!"

Welcome back to our podcast! Today, Rina and Greg will be discussing Brand Consistency Across Platforms & The Role Of Graphic Design. Learn about the importance of brand consistency, creating effective visual branding, branding style guides and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview   05:00 - Importance of Brand Consistency  08:00 - Creating Effective Visual Branding 13:00 - Evolving Visual Elements 19:00 - Applications of Branding 22:00 - Branding Style Guides 27:00 - Digital Asset Management Systems #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!"

Welcome back to our podcast! Today, Pip and Matt B will be discussing the latest updates and trends in Marketing Agency for 2024. Learn about how to grow your marketing agency using tools, setting up strategies and plans, leading, taking responsibilities, communicating, purchasing an agency  . This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 04:35 - Growing Your Agency 11:36 - Setting Up Strategies & Plans 15:14 - Leading A Marketing Agency 20:15 - Taking Responsibility & Ownership 23:17 - Communication 27:15 - Purchasing An Agency #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!"

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 01:29 - Social Updates 07:38 - Search Updates (Google Ads)  16:30 - Website Update  21:20 - AI Update #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!

Exploring WordPress Full Site Editing and the Future of Block Themes Join Phelan Lewis, and Greg McKinnon from Seymour Digital Media as they dive into the latest updates in WordPress, focusing on Full Site Editing (FSE) and the evolution of block themes. This episode covers the shift from traditional themes to block-based ones, the benefits of using WordPress's native block builder, and the challenges faced by long-time users and developers. They discuss how new features like header and footer customization are transforming the user experience and share tips for both new and seasoned WordPress users. Discover how these changes might impact your workflow and the future of WordPress development. Tune in next week for a discussion on building social media strategies around target personas. 00:00 Introduction to Know How Marketing Lab Podcast 01:07 Today's Topic: WordPress Full Site Editing 01:52 Understanding the Block Builder 05:36 Customization vs. Performance in WordPress 09:15 Challenges and Future of WordPress Themes 12:45 New Features and Updates in WordPress 19:40 Practical Advice for WordPress Users 32:25 Conclusion and Upcoming Topics

In this episode of Geeks Week, hosts Phelan from Seymour Digital Media and Rena from Little Works in the Media discuss effective email management strategies focusing on achieving 'Inbox Zero.'   They highlight the importance of organizing emails through native tools in email platforms like Google Workspace, avoiding third-party apps due to potential privacy risks. They emphasize strategies such as unsubscribing from unnecessary newsletters, creating labels and filters, and scheduling dedicated blocks of time for email management. Security protocols are also discussed, including the avoidance of third-party apps, using Chrome extensions cautiously, and ensuring client data is protected. The discussion underscores the need for business owners to maintain email security and organization, opting for services from larger, more secure providers like Google or Microsoft. The episode is framed with practical approaches to managing email clutter without compromising security.

Choosing the Right Course Platform for Your Online Classes In this episode, Pip Seymour and Rina Liddle discuss the pros and cons of various course platforms like LearnDash, Kajabi, Thinkific, and Mighty Networks, and Skool. They explore factors including self-hosted vs. hosted solutions, pricing, ease of use, community features, and marketing automation. They also cover technical considerations, user experience, and the importance of community in keeping participants engaged. Tune in for tips on picking the best platform to suit your business needs and to hear Pip and Rina's personal preferences. 00:00 Introduction to Course Platforms 01:34 Types of Course Platforms 02:02 LearnDash: Pros and Cons 03:54 Mighty Communities and Other Platforms 05:52 Creating a Course: Key Considerations 10:36 Community Building in Course Platforms  17:36 Technical Challenges and Solutions 27:42 Final Thoughts and Next Steps   visit Seymour Digital Media, And Liddle Works Indie Media Where we connect - our community of digital marketers and business owners Facebook Group