The Nutrition Business Show

Most dietitians assume that if they’re experienced, qualified, and good at what they do, clients will naturally find them online.But the online world plays by completely different rules.In this episode, I share five hard truths I wish someone had told me before I started building my business online, lessons learned after nearly a decade in business and coaching over 1200 dietitians and nutritionists to start and scale their online practice.Inside the episode, I unpack:✨ Why building online is a completely different game and what actually works✨ Why credentials open the door, but trust is what converts ✨ Why saying "I'm not salesy" is costing you clients, and how to reframe it completely✨ How imposter syndrome quietly sabotages your pricing and why undercharging repels the clients you actually want.✨ Why being busy isn’t the same as building a business and the simple systems required to turn attention into consistent revenue.If you’ve been showing up online but struggle to attract clients, this episode will help you understand why and what actually needs to change.Here’s How I Can Help You:🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

Are you a brilliant clinician who has hit a "Business Ceiling"? Expertise alone doesn’t create a 6-figure business. In this episode, I share the 3 strategic shifts my clients use to move from inconsistent referrals to predictable $10k - $20k months.Inside the episode, I unpack:✨ The "Niche" Breakthrough: How one client went from referral-only to signing 6 high-ticket clients from IG in one month by solving one burning problem.✨ The 75% Conversion Standard: Why our clients convert 3 out of 4 discovery calls while the rest of the industry sits at 30%.✨ The $0.17 Follower: How to use a "Combo Strategy" (Organic + Paid Ads) to stop hearing crickets and buy back your time.✨ The $26K Program Launch: How one client hit a $26,000 revenue milestone in just 14 days by making these structural changes.If you’ve been putting in the effort but feel like something isn’t "clicking" yet, this episode will show you exactly what’s missing.Links Mentioned in This Episode:🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more →⚙️ Leads on Autopilot: Stop relying on the algorithm or posting every day just to be seen. Let me show you the simplest, safest way to run low-cost ads starting at $5/day to grow a high-quality email list and get inquiries while you sleep. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

There’s a stage in business where many practitioners hover. You’re signing clients, but it still feels inconsistent. Your income relies heavily on you, and scaling to consistent $20K - $30K months feels just out of reach.In this episode, Katrina and I unpack the real difference between building and scaling, and what’s actually keeping practitioners stuck before consistent five-figure months.You’ll learn:✨ Why being stuck under five figure months is often an identity and structure issue✨ When (and how) to move beyond 1:1 consults into scalable offers✨ The market shifts affecting online programs right now✨ The practitioner-to-business-owner mindset shift that changes everything✨ How $20K - $30K/month business owners think, plan, and make decisions differentlyIf you know you’re capable of more but can’t quite pinpoint what’s missing, this episode will reshape how you approach your next level.ABOUT KATRINAKatrina Cobb is a business coach and support mentor inside Momentum Club, with over 15 years of experience in the coaching space. She helps business owners transition from overworked service providers into confident business owners by refining their structure, standards, and systems. 📲 CONNECT WITH MEWeb: www.charlynooi.comFacebook: @charlynooi Instagram: @charlynooiYouTube: @charlynooiREVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCASTI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

There’s a lot of noise right now about whether launches still work in 2026. But the issue isn’t launching itself, it’s the model behind it. In today’s market, buyers behave differently, decision cycles are longer, and demand has to be built long before you open doors.In this episode, I break down what’s actually working for dietitians and nutrition professionals right now including:✨ How 2026 buyer behaviour has shifted (and what that means for your conversions)✨ The real difference between live and evergreen launches (and how to choose the right one for your stage)✨ Are free webinars or paid workshops better?✨ Why your launch week isn’t where the selling actually happens✨ The hybrid launch model that creates predictable revenue instead of stressful spikesAfter working with over 1,200 nutrition professionals and reviewing launch plans weekly inside Momentum, I’m seeing clear patterns in what works, and what doesn’t.If you want predictable revenue in 2026, you don’t need to post more. You need to design your funnels smarter.Links Mentioned in This Episode:🌴 Phuket Nutrition Business Retreat: For the practitioner who’s already generating an income and is ready to create unstoppable momentum. Spend 5 focused days in Phuket stepping out of execution mode and into high-level decision making. Refine your growth strategy, simplify your systems, and gain the perspective that’s hard to access inside your day-to-day business.Join me for a strategic reset for your next stage of growth, alongside other ambitious female nutrition business owners who are building at your level. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

If you’re already getting clients and generating $5K per month, scaling to $30K months isn’t about working harder. It’s about prioritising the right things.In this episode, I’m sharing the three strategic priorities I’d focus on if I were scaling a nutrition business in 2026, and where I see capable practitioners waste time at this stage.Here’s What You’ll Learn:✨ The one growth focus you need (and what to stop splitting your energy across)✨ What a truly predictable funnel looks like (organic + paid traffic)✨ The key business metrics you must track to scale strategically and sustainably✨ How to remove yourself as the bottleneck and step into CEO-level leadership✨ Why 10X growth requires business redesignIf this is the stage you’re in, this conversation will challenge how you’re thinking about growth and design a business that doesn’t rely on you to be present for every dollar you make.Links Mentioned in This Episode:🌴 Phuket Nutrition Business Retreat: For the practitioner who’s already generating an income and is ready to create unstoppable momentum. Spend 5 focused days in Phuket stepping out of execution mode and into high-level decision making. Refine your growth strategy, simplify your systems, and gain the perspective that’s hard to access inside your day-to-day business.Join me for a strategic reset for your next stage of growth, alongside other ambitious female nutrition business owners who are building at your level. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

Many dietitians build their business using the same mindset they had as an employee - focused on doing more, playing it safe, and holding everything together themselves. That’s why even when clients are coming in, the business still feels unstable.In this episode, I share why stability doesn’t come from hustling and pushing; it comes from building the right systems.Here’s What You’ll Learn:✨ Why making money and having a stable business aren’t the same✨ The shift from employee thinking to business owner thinking✨ The three engines powering every thriving 6-figure businessIf your business feels busy but fragile, this episode will help you see what’s missing, and what actually needs to change for you to build a sustainable 6-figure online nutrition business.🔗 Links Mentioned in This Episode🚀 Momentum Club: Enrollments are now open until February 13th! Momentum is a high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

Most 6-figure nutrition businesses aren’t built overnight; they’re built deliberately. In this episode of The Nutrition Business Show, I’m joined by my long-term client Leigh Merotto, whose business has grown steadily and intentionally over several years.Leigh shares what her business looked like in the early days, from back-to-back 1:1 consultations and long hours to a calm, six-figure business supported by signature programs, systems, and clear boundaries.In this episode, you’ll learn:✨ How Leigh transitioned from one-to-one work into scalable programs over time✨ Why sustainable growth often requires data-led decisions rather than emotion✨ The systems and structures that allowed her to scale without burning out✨ How raising prices confidently led to stronger client commitment and outcomes✨ Why values-led decision-making is key to building a sustainable nutrition business🔗 Links Mentioned in This Episode🚀 The Six-Figure Signature Program Bootcamp (3 - 5 February): A 3-day live practical workshop experience designed to help dietitians build a profitable, outcome-driven signature hybrid program that aligns with how clients actually buy in 2026. Learn more →ABOUT LEIGHLeigh Merotto is the founder of GutFit Nutrition and a leading Canadian Registered Dietitian and Coach specialising in IBS, gut health, and fitness. Leigh empowers active individuals to optimise their gut health and break free from IBS symptoms using a whole-body, science-based approach. 📲 CONNECT WITH LEIGHInstagram: @leighmerotto_rdWebsite: www.gutfitnutrition.com  📲 CONNECT WITH MEWeb: www.charlynooi.comFacebook: @charlynooi Instagram: @charlynooiYouTube: @charlynooiREVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCASTI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Feeling stuck because you have too many ideas, and worried about choosing the wrong one for your signature online program?In this episode, I’m coaching Elise Pope, an Accredited Practising Dietitian from Australia and co-founder of Hera Nutrition, through a live hot seat coaching session to help her gain clarity on what to build next.Elise works across pregnancy, infant, and child nutrition. Like many dietitians, her challenge isn’t lack of ideas. It’s deciding what to focus on and how to turn that into a scalable offer people will actually pay for.In this episode, you’ll learn:✨ How to break out of analysis paralysis when you have too many ideas✨ How to choose a program idea that aligns passion with real market demand✨ What people are really paying for in online programs (and why information alone isn’t enough)✨ The key ingredient that determines whether a program succeeds✨ How to map out a practical 90-day action plan to move from idea to launchIf you’re feeling stretched by 1:1 work or unsure where to focus next, this episode will give you clarity and direction.ABOUT ELISEElise Pope is an Accredited Practising Dietitian specialising in infant and child nutrition. She is the co-founder of Hera Nutrition and works closely with families to support confident, positive relationships with food, particularly during early childhood. Drawing on her clinical experience and her own journey as a mum, Elise is passionate about making evidence-based nutrition support more accessible, practical, and aligned with real family life.📲 CONNECT WITH ELISEInstagram: @elise_paediatricdietitian Hera NutritionWeb: https://www.heranutrition.com.au/Instagram: @heranutritionFacebook: Hera NutritionTiktok: @heranutrition_ 📲 CONNECT WITH MEWeb: www.charlynooi.comFacebook: @charlynooi Instagram: @charlynooiYouTube: @charlynooiREVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCASTI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

There’s been a quiet shift happening in the online space, especially when it comes to online courses. Having run online health programs since 2019 and now in my 9th year in business, I’ve seen the evolution of online programs firsthand.This episode unpacks what’s actually working right now, what dietitians should be selling instead of relying on 1:1 consults, and how to build a business that supports your clients and your life without chasing revenue at the expense of your peace.In this episode, you’ll learn:✨ Why the “online courses are dead” narrative misses the real issue✨ How buying behaviour has shifted, and what that means for 2026✨ Why information-only courses are struggling (and what works better)✨ The edge dietitians and nutritionists have that most creators don’t✨ How to build income that feels sustainable, aligned, and peacefulIf you’ve been questioning whether creating an online course is still worth it, or wondering how to evolve your offers without burning out, this episode will give you clarity.🔗 Links Mentioned in This Episode🚀 The Six-Figure Signature Program Bootcamp: A 3-day live practical workshop experience designed to help dietitians build a profitable, outcome-driven signature hybrid program that aligns with how clients actually buy in 2026. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

I’ll be honest - building my nutrition business wasn’t always easy. What I’ve learned firsthand is that success doesn’t come from doing everything at once; it’s about doing the right things at the right time. In today’s episode, I’m sharing The $100K Nutrition Business Framework, the practical roadmap I wish I had when I was starting out. I’ll walk you through the 3 key stages every nutrition business needs to move through on the path to six figures, and explain why so many people get stuck along the way.In this episode, you’ll learn:✨ The three key income stages on the path to $100K a year✨ What most nutrition professionals focus on too early (and why it slows growth)✨ What to prioritise at each stage, and what you can stop stressing about✨ How to move from traction → consistency → stability with intentionIf you’ve been feeling busy but unsure what your next move should be, this episode will help you gain clarity and confidence around where you’re at, and what to focus on next to build the thriving, sustainable business of your dreams.🔗 Links Mentioned in This EpisodeP.S. If you’re looking for more support and guidance with your business growth in 2026, here are some ways I can help you:🚀 3 Secrets to Building a $100K Nutrition Program: A free 60-minute training that shows you the core model and focus areas behind a sustainable six-figure nutrition business. Watch here →🌴 Phuket Nutrition Business Retreat: Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →🚀 Client Funnel Starter Kit: Build your client attraction funnel in one weekend and start turning leads into paying clients. Get instant access here →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

Happy New Year, and welcome to 2026! The rules of online growth have shifted, and most nutrition businesses haven’t caught up yet.In this episode, I’m sharing three key predictions that will shape how nutrition businesses grow in 2026, and what to focus on if you want predictable client flow without relying on social media alone. Here’s What You’ll Learn:✨ Why organic social media growth is slowing and what’s actually driving visibility in 2026✨ What truly builds trust now (and why perfect branding matters less than you think)✨ How client buying behaviour has changed and how to adapt your marketing✨ Why posting alone is not enough for consistent client flow anymore✨ The simple framework that turns visibility into trust, and trust into paying clientsIf you’re ready to stop guessing, stop relying on hope-based marketing, and start 2026 with a clearer, more predictable growth strategy,  this episode is for you.🔗 Links Mentioned in This Episode🌴 Phuket Nutrition Business Retreat: Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →🚀 Client Funnel Starter Kit: Build your client attraction funnel in one weekend and start turning leads into paying clients. Get instant access here →📣 Leads on Autopilot: A step-by-step system to help you set up Meta ads so you can grow your email list and fill your client pipeline 24/7 without posting every day.🚀 3 Secrets to $100K Webinar: A free 60-minute training that shows you the core model and focus areas behind a sustainable six-figure nutrition business. Watch here →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

From our biggest revenue year to tough CEO decisions, 2025 stretched me in ways I didn’t expect. In this episode, I’m sharing the unfiltered highs and lows, plus the exact changes I’m making in 2026 to build an even stronger business.What You’ll Hear:✨ The biggest highs of the year (including our strongest revenue year + Bali retreat magic)✨ What it really looks like to lead a growing team and navigate tough hiring and firing decisions✨ How running two expanding businesses reshaped the way I plan, lead, and protect my CEO time✨ The 3 major shifts I’m making in 2026, and how you can apply them to your business.Whether you’re starting your online nutrition practice or scaling past $10K months, this episode will help you reflect, realign, and step into the new year with clarity and confidence.🔗 Links Mentioned in This Episode🌴 Phuket Nutrition Business Retreat: Early Bird ends 30 December! Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →📊 The Nutrition CEO Dashboard: A handy dashboard to track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here →📣 Leads on Autopilot: A step-by-step system to help you set up Meta ads so you can grow your email list and fill your client pipeline 24/7 without posting every day.📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

As we close out the year, most people rush into planning mode; new goals, new strategies, new offers. But real growth doesn’t just come from what you start doing… it comes from what you’re willing to leave behind.In today’s episode, I’m sharing the 5 patterns, mindsets, and business habits you need to release if you want to step into 2026 with more clarity, more momentum, and more ease.What You’ll Learn:✔️ The subtle mindset loops that keep you second-guessing yourself✔️ Why your current business model may be limiting your income and capacity✔️ How embracing AI and smarter tools can fast-track your growth✔️ The role data plays in predictable, confident decision-making✔️ Why support (both at home and in your business) is essential for scalingThese aren’t the surface-level habits, these are the deeper patterns I’ve seen hold dietitians and nutrition professionals back from hitting their next level.🔗 Links Mentioned in This Episode🌴 Phuket Nutrition Business Retreat: Early Bird ends 30 December! Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action on the big moves that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →📊 The Nutrition CEO Dashboard: A handy dashboard to track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode!

December can feel chaotic; sales slow down, motivation drops, and fatigue hits hard. But when you use this month intentionally, it can become the most strategic reset of your entire year.In this episode, you’ll learn a simple, practical way to map out your 2026 Nutrition Business Plan in 30 minutes so you can walk into the new year with clarity, confidence, and direction.What You’ll Learn:✔ A practical reflection process to identify what actually worked in 2025✔ How to set ONE clear goal for each quarter so you stop feeling scattered✔ The 3-step framework to plan your 2026 offers, marketing, and systems in 30 minutesAnd if you’ve been craving clarity, strategy, and space to think, I also share more about the Phuket Nutrition Business Retreat where we build your business + marketing plan together in the most inspiring, supportive environment.🔗 Links Mentioned in This Episode📊 The Nutrition CEO Dashboard: A handy dashboard to track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here →🚀 Client Funnel Starter Kit: Build your client attraction funnel in one weekend and start turning leads into paying clients. Get instant access here →📣 Leads on Autopilot: A step-by-step system to help you set up Meta ads so you can grow your email list and fill your client pipeline 24/7 without posting every day.🗂️ Ultimate Content Vault 2.0: Complete library of 365 content ideas, templates, and Instagram training to help you stay consistent.📈 Momentum Club: My signature business growth program for dietitians and nutritionists ready to scale to 6-figures with scalable programs.🌴 Phuket Nutrition Business Retreat: Early Bird ends 30 December! Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action on the big moves that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →💻 Digital VA Concierge: Let our VA Unicorns take care of your tech, admin, and repetitive tasks to free you up for what truly matters.📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

If you’ve ever thought about running Facebook or Instagram ads to grow your nutrition business, but felt scared, confused, or unsure where to start, this episode is for you.Over the past year, I’ve noticed more and more practitioners craving a less camera-facing approach to marketing. The Instagram burnout is real, the algorithm hasn’t been great, and many of you are ready for a strategy that doesn’t rely on being “on” every day just to stay visible.But here’s the truth: while ads can help fast-track your growth and bring in clients on autopilot, they can also burn through your money if you’re not ready.This episode will help you get clear on whether ads are the right next move for you, or if you still need to strengthen your foundations first.What You’ll Learn:The three clear signs you’re ready for Facebook adsWhy ads can be a total game-changer if you’re introverted or camera shyThe main types of Meta ads that work best for nutrition businesses (and which one to start with)Why running ads as a regulated health professional requires extra caution… and how you can avoid ad rejections and even account bans by using compliant messaging.If you’ve been craving a way to attract leads and clients without posting every day, this episode will help you understand exactly where ads fit into your growth strategy.Black Friday Deals Week is LIVE! 💥  24-28 November 2025 It’s officially Black Friday Deals Week and it’s my BIGGEST sale of the year!🚀 Leads on Autopilot: My brand-new Facebook & Instagram ads course for health professionals drops this Tuesday (25 November). 🚀 Client Funnel Starter Kit: If you need your funnel foundations in place and build an email list before running ads, this is where to start. Get 50% off this Wednesday (26 November).Explore All Deals → https://charlynooi.com/black-friday 📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

If you’re an experienced practitioner who’s been thinking about taking your expertise online, but the thought of social media, marketing, or “selling a program” feels overwhelming… this episode will show you what’s truly possible.This week, I’m joined by Sharon Carius, a leading Metabolic Balance® Practitioner from Queensland, who was already well-established in her field but wanted more freedom, flexibility, and a scalable way to support her clients without relying solely on 1:1 consults.What You’ll Learn:✔️ How Sharon transitioned from a 100% referral-based practice to reaching thousands online✔️ Why “swimming in your own lane” is the fastest way to stand out in a crowded market✔️ The mindset shift that helped her embrace technology and show up confidently on social media✔️ How she launched her first online course, Metabolic Reconnect, and crushed her launch goal✔️ Sharon’s advice for practitioners looking to create more freedom, impact, and scalability beyond the clinic.Tune in and get inspired to take that next step because your expertise has the power to reach far beyond your clinic walls.  ABOUT SHARONSharon Carius is a Certified Metabolic Balance® Practitioner and Clinical Nutritionist based in Queensland, Australia. She’s known for her compassionate, personalised approach to metabolic health, helping clients break through years of frustration and finally feel in control of their bodies again.Through her practice, W Nutrition, Sharon combines evidence-based nutrition with deep client support to create life-changing results. Her work has earned her a reputation as one of the go-to metabolic practitioners in Australia, and her waitlist speaks for itself.📲 CONNECT WITH SHARONInstagram: https://www.instagram.com/wnutrition_wilston/ Website: https://wnonline.wnutrition.com.au/ 📲 CONNECT WITH MEWeb: www.charlynooi.comFacebook: @charlynooi Instagram: @charlynooiYouTube: @charlynooiREVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCASTI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Let’s be honest: spreadsheets aren’t why you became a dietitian. If you want to grow your nutrition business faster and more sustainably, you can’t rely on guesswork. You need to know your numbers.In this episode, I’m breaking down the 5 critical metrics that will completely change how you make decisions in your business. These are the exact numbers I track, and what I help my clients track, to identify where the real growth opportunities are hiding.Because when you know your numbers, you don’t need to rely on luck, algorithms, or “hope for the best”. You’ll know exactly what to focus on to attract more clients, increase your profit, and scale your impact.What you'll learn:✔️ The 5 key metrics that actually drive growth (and how to measure them)✔️ Why most practitioners focus on the wrong numbers✔️ How to set simple weekly and monthly targets to measure progress✔️ What a healthy conversion rate and engagement rate look like✔️ How to simplify tracking in less than 10 minutes a week using The Nutrition CEO DashboardWhen you start tracking the right numbers, you stop making decisions based on emotions and start making confident, data-driven decisions that actually move the needle.📊 The Nutrition CEO Dashboard: My plug-and-play Google Sheet that helps you track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here →💥 Black Friday Deals Week Waitlist: Black Friday is coming, and I’ve got something special for you! Join the Black Friday Insiders’ Waitlist to get first access to this year’s offers (some with very limited spots), plus an exclusive 10% off every deal. Join Waitlist Here →🌴 Phuket Nutrition Business Retreat: Early Bird ends 30 December! Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action on the big moves that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

What if you could make more sales this Black Friday… without slashing your prices or running discounts that devalue your work?In this episode, you’ll learn how to create irresistible Black Friday promotions that attract ready-to-buy clients, without breaking advertising rules or compromising your worth.What You’ll Learn:✔️ Why discounting your 1:1 services can hurt your brand and credibility✔️ How to run compliant, ethical promotions as a licensed health professional✔️ Creative ways to add value (without lowering prices)✔️ Four types of Black Friday campaigns that convert without discounts✔️ How to re-engage warm leads and turn “on the fence” followers into buyers🎧 Tune in now and discover how to sell with strategy, confidence, and integrity this Black Friday.Links Mentioned in This Episode💥 Black Friday Deals Week Waitlist: Black Friday is coming, and I’ve got something special for you! Join the Black Friday Insiders’ Waitlist to get first access to this year’s offers (some with very limited spots), plus an exclusive 10% off every deal. Join Waitlist Here →🌴 Phuket Nutrition Business Retreat: Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action on the big moves that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

Discover how you can turn the typical Q4 “sales slump” into your most profitable season yet. After eight years in business, I’ve seen how a few smart shifts in mindset and strategy can make a huge difference in your bottom line and set you up for a powerful start to the new year.Whether you’re preparing for Black Friday or planning your 2026 goals, this episode will help you finish strong and create momentum that carries forward.You’ll learn:✔️ How to turn Q4 into a profitable season✔️ 4 practical ways to boost visibility and sales before the holidays✔️ How to use urgency ethically to encourage actionYou’ll learn practical ways to boost sales, keep momentum, and avoid the panic that hits so many business owners at the end of the year.Links Mentioned in This Episode💥 Black Friday Deals Week Waitlist: Black Friday is coming, and I’ve got something special for you! Join the Black Friday Insiders’ Waitlist to get first access to this year’s offers (some with very limited spots), plus an exclusive 10% off every deal. Join Waitlist Here →🌴 Phuket Nutrition Business Retreat: Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action on the big moves that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.

If you started your nutrition business dreaming of more flexibility, time with family, and financial freedom, but instead you feel stuck, exhausted, and constantly “on,” this episode is for you.You’ll learn: ✔️ Why offering 1:1 consults keep you stuck and what to do instead ✔️ How a lack of systems and boundaries is secretly draining your energy ✔️ The real reason your income feels unpredictable and how to fix it ✔️ How to build leveraged offers that grow without burning you outLinks Mentioned in This Episode🌴 Phuket Nutrition Business Retreat: Step away for 5 days in Phuket to reset, sharpen your strategy, and take bold action on the big moves that will create unstoppable momentum in your business; all while surrounded by ambitious female entrepreneurs. Learn more →📈 Momentum Club: My signature business growth program for dietitians and nutritionists ready to scale to consistent $10K months without burnout.👉 Click here to apply or DM me the word “SCALE” on Instagram to get details on the special Q4 offer available until 24 October.💻 Digital VA Concierge: Get expert virtual assistant support to buy back your time and focus on what truly matters in your business.🌐 Connect with Me Website: www.charlynooi.com Instagram: @charlynooi Facebook: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI’d love to reach more ambitious dietitians and nutritionists like you and help them build freedom-filled, profitable businesses. 💛If you enjoyed this episode, please take a moment to leave a quick review on Apple Podcasts. It helps others discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss a new episode.