From Overlooked to Fully Booked ®

I've been investing heavily in my business this year, and so has today's guest, Matt Hall. So I wanted to sit down with him and ask the practical questions: Where's the money actually going? How do you decide what's worth it? What happens when it doesn't work out?One of Matt's revenue streams is a membership with around 250 members. But it took four years of hovering around 60-70 members before he figured out what needed to change.We talk about his checklist for deciding who to work with (and why he always speaks to their ex-clients, not just current ones). He explains how he thinks about different seasons in business - when to focus on visibility, when to focus on profit, and why this year has been about working on the business. And we get into why he's now going to multiple in-person events every month when the current trend seems to be doubling down on AI and automation.This conversation is for anyone who's wondering where to put their money, their time, and their energy when you're trying to grow a business that actually lasts.📚 Resources MentionedMatt Hall's Podcast:Success School (interview show) - Available on Apple Podcasts, Spotify, YouTubeOnline Business Mastery (solo show) - 20-minute bite-sized episodesConnect with Matt Hall:Instagram: @matthallofficialNiki's Upcoming Event:Launch Like a Pro Live - London, 10th November🤝 Connect with NikiSocial Media:LinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusiness:Website: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show:❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these visibility strategies.#FromOverlookedtoFullyBooked

Have you ever taken time away from your business and worried nobody would remember you when you came back? That fear became a reality for today's guest, Sooz Young.In 2020, Sooz Young lost every client except one when COVID hit her thriving tech training business. Then came a cancer diagnosis that kept her offline for two years. When she finally returned, ready to rebuild, she faced a devastating realisation: nobody knew who she was anymore. Two years of invisibility had erased the visibility she'd spent years building.But here's what makes this conversation so valuable - Sooz didn't just recover, she systematically rebuilt her visibility and business from scratch using strategic, multi-channel approaches that any service-based business owner can implement. We chatted about how she went from "why is no one buying from me?" to having speakers request to be on her podcast, event organisers inviting her to speak, and being recognised as an industry expert - all within nine months.Whether you've stepped away from your business for health, family, or burnout, or you're simply struggling to get visible online, this episode goes into detail about how Sooz rebuilt. You'll discover why the "I'm not techie" mindset is holding you back (And why something you are already doing will get you over it, how to choose the right platforms for consistent visibility, and why showing up at events - even for free - compounds into paid opportunities you never expected.📚 Resources MentionedConnect with Sooz Young:Website: technologycoachingonline.comTake the Digital Skills Quiz: technologycoachingonline.com/quizPodcast: Digital DominatorsLinkedIn: @soozyoung🤝 Connect with NikiSocial Media:LinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusiness:Website: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the...

Stop creating content. Seriously. The businesses going from overlooked to fully booked aren't creating content at all - they're building something entirely different. This episode reveals why identical businesses doing the exact same marketing activities get completely different results, and it has nothing to do with working harder or posting more.In today's episode I'm sharing the fundamental shift that transforms exhausting content creation into effortless momentum building. You'll discover the three types of momentum every successful business builds (and why most people skip the crucial third type), what kills accumulated momentum faster than anything else, and the specific mindset shifts that make marketing compound instead of scatter.This is the final episode in our "Marketing That Gets Results" series, bringing together everything we've covered about building routines, understanding buyer psychology, and creating systems that work. If your marketing feels like pushing a boulder uphill every Monday morning, this episode shows you how to make it roll downhill instead.📚 Resources MentionedLaunch Like a Pro Live - Groundbreaking in-person event in London, 10th November nikihutchison.com/launch-like-a-proThe Marketing That Gets Results Series. Listen to Episodes 30-39 here: www.nikihutchison.com/podcast🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked

Your most valuable content could be completely missing the mark. That brilliant post explaining exactly how to solve your audience's biggest problem might be driving away the very people who are ready to pay you to solve it. That inspirational case study showcasing your amazing results might be invisible to people who don't even know they need help yet.In this episode, I reveal why treating your entire audience as one unified group is sabotaging your content strategy. I break down the four distinct stages every person moves through before they're ready to invest in professional help, and show you exactly what type of content works at each stage.You'll discover how to recognise which stage individual audience members are in based on their engagement patterns, and learn to create a content mix that guides people naturally from casual followers to paying clients. This isn't about creating more content - it's about creating the right content for the right people at the right moment.📚 Resources MentionedMarketing Mondays: nikihutchison.com/mondays - Weekly implementation sessions running until end of SeptemberPodcast Website: www.nikihutchison.com/podcast🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked

Most business owners are brilliant at creating content but terrible at monitoring whether it's actually working. I see entrepreneurs spending hours crafting perfect posts and planning content calendars, but they never step back to check if any of this effort is driving results.In this episode, I share a simple 5-minute weekly monitoring system that catches 90% of marketing problems before they become serious disasters. You'll discover how to spot early warning signs, prevent small issues from becoming major problems, and keep your marketing working smoothly even when you're busy with other priorities.I reveal the five essential areas every service-based business owner should monitor weekly, plus quick fixes for the most common marketing problems. This isn't about complex analytics or perfection - it's about staying aware and responding before problems escalate into lost opportunities.📚 Resources MentionedMarketing Mondays - Free weekly marketing sessions at nikihutchison.com/mondaysLead Magnet Sharing Guide - 10 places to promote your lead magnet at nikihutchison.com/10placestoshareEpisode 36 - Deep dive on engagement quality (referenced in this episode)Marketing That Actually Gets Results Series - Previous episodes 30-36 covering sustainable routines and strategic content🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked

Something happened to me on Facebook recently that perfectly illustrates everything that's wrong with how people try to convert followers into clients. I received such an awful sales approach that it became the perfect case study for what NOT to do when trying to build genuine business relationships.In this episode, I break down why spammy tactics damage relationships before they even start, and share the authentic approach that actually works for converting engaged followers into paying clients. You'll discover the critical difference between browsers and buyers in your audience, learn to spot genuine buying signals, and understand how to position yourself as helpful rather than pushy.Most importantly, you'll learn why selling is actually helping when you genuinely believe you can solve someone's problem. This mindset shift changes everything about how you approach potential client conversations.📚 Resources MentionedMarketing Mondays - Join our weekly implementation sessions (free until end of September): nikihutchison.com/mondaysEpisode 12 - Step-by-Step Content Strategy for Lead Generation🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked

You've built your email list, subscribers are flowing in, and you're feeling quite pleased with yourself. Then newsletter day arrives, you sit down to write, and panic sets in: "What do I actually write when I'm not selling anything?"Most business owners fall into one of two deadly traps: sending random tips that feel like filler content, or only emailing during launches (training subscribers to expect sales pitches). Both approaches kill relationships faster than you can say "unsubscribe."I reveal the four types of emails that consistently create value and build anticipation, how to shift from a broadcaster's mindset to genuine relationship building, and the surprising truth about what makes people actually forward your emails to colleagues. Plus, I share the subject line that generated our highest ever open rate and why it worked so brilliantly.📚 Resources MentionedMarketing Mondays: nikihutchison.com/mondays - Practical marketing sessions every Monday 9am UK time (Free until the end of September)The Spotlight Newsletter: nikihutchison.com/the-spotlight - Weekly marketing strategies for ambitious entrepreneurs🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedtoFullyBooked

You've just spent two hours crafting brilliant content. You research, write, edit, polish, then hit publish with excitement ... and then nothing. Your content disappears while someone else's "random" post gets hundreds of comments. Sound familiar?In this episode, I reveal the psychology behind why some content stops people dead in their tracks while other content quickly becomes invisible. Creating the most engaging content isn't about being clever or creative - it's about understanding how our brains filter information when scrolling.I share my proven 3-layer content strategy which makes content impossible to ignore, plus the mindset shift that transforms how you approach content creation forever.🔗 Resources Mentioned• Marketing Mondays - Weekly implementation sessions (free until the end of September)🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedtoFullyBooked

Are you tired of creating content that feels like you're starting from scratch every single time? In this episode, I reveal the strategic content batching system that transforms scattered, chaotic posting into connected marketing that builds authority and drives results.I share the exact methodology successful entrepreneurs use to create content that works together instead of competing against itself - turning content creation from a stressful scramble into a strategic advantage. You'll discover the three critical questions that become your content goldmine, the biggest mistake that undermines most batching attempts, and a practical framework you can implement immediately.By the end of this episode, you'll know exactly how to create interconnected content around unified themes which guides prospects through a logical journey with your expertise, building compound growth over time.🔗 Resources MentionedMarketing Mondays: Free weekly implementation sessions at nikihutchison.com/mondays (free until end of September)Previous Episode References: Episode 30 (marketing routines), Episode 31 (connected marketing and compound growth)🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, and hosts the weekly Marketing Mondays community where business owners implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedtoFullyBooked

Ever wondered why some businesses seem to grow effortlessly while others struggle despite working just as hard? In this episode, I reveal why your marketing might feel like you're starting from scratch every month - and how to change that.I walk you through the three stages every successful business goes through: the frustrating foundation stage where you're doing all the work with little visible return, the momentum stage where your audience starts saying "I see you everywhere," and the ultimate goal where opportunities find you instead of you chasing them.You'll discover why showing up consistently beats showing up perfectly, what actually happens during that difficult early stage, and the four most common mistakes that kill your marketing momentum before it has a chance to work.🔗 Resources MentionedMarketing Mondays: Join our weekly implementation sessions (Free until end of September)Episode 30: "How to Build a Marketing Routine You'll Actually Stick To"Episode 31: "From Scattered Posting to Connected Marketing"Full Podcast: From Overlooked to Fully Booked🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, and hosts the weekly Marketing Mondays community where business owners implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedtoFullyBooked

Are you posting everywhere and getting nowhere? If your Instagram posts get no engagement, your emails go unopened, and your LinkedIn posts are met with silence, you're stuck in scattered marketing - and it's not working.In this episode, I reveal why posting on every platform can actually weaken your authority, as well as draining your energy, and confusing your audience. More importantly, I share the exact framework for transforming scattered posting into integrated multi-channel marketing that amplifies every piece of your content.You'll discover the three pillars of connected marketing, learn my weekly planning process that makes content creation easier (promise!), and I'm giving you the one quick win that will immediately improve your results. Plus, I'm sharing why most businesses never learn this integration principle - and how to master it regardless of your business size or current marketing capacity.Key Takeaways🎯 Strategy ShiftMove from asking "What should I post today?" to "What story am I telling across all platforms this week?"🔗 Integration FormulaCross-reference platforms strategically: "I dive deeper in today's newsletter" or "Building on yesterday's LinkedIn discussion"📈 Measurement FocusTrack cross-platform engagement: Instagram followers signing up for newsletters, newsletter subscribers engaging on LinkedIn⚡ Quick WinPick your strongest platform and most valuable content - master this one connection before adding others🔗 Resources MentionedMarketing Mondays: nikihutchison.com/mondays - Join our weekly implementation-focused sessions every Monday at 9:00 AM UK time. Free - for now!Episode 30: "How to Build a Marketing Routine That Actually Sticks" - The perfect foundation for this week's integration strategies📱 Connect with NikiWebsite: nikihutchison.comLinkedIn: linkedin.com/in/nikihutchisonInstagram: @nikihutchisonFacebook: Niki Hutchison👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, and hosts the weekly Marketing Mondays community where business owners implement marketing strategies in real-time.🎧 Subscribe & ReviewApple Podcasts: Subscribe & ReviewSpotify: Follow & Rate❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at...

Are you stuck in the feast-or-famine marketing cycle? Feeling overwhelmed trying to keep up with what you successful entrepreneurs doing? In this episode, I tackle a question that came up recently during Marketing Mondays: "How do I build a marketing routine that I can actually stick to?"I share why most marketing routines fail (hint: you're comparing your chapter 1 to someone else's chapter 20) and my 3-tiered approach that lets you start where you're at and scale strategically. You'll discover the minimum viable marketing framework that requires just 2-3 hours per week but keeps your business moving forward, plus my 3-block system for structuring your time so you stop tweaking your About Page and start doing the tasks that will actually generate leads.Most importantly, I'm helping you understand why and how to make marketing as non-negotiable as checking your emails - because without consistent marketing, you're always one quiet month away from panic.📚 Resources Mentioned🔗Marketing Mondays Weekly implementation-focused workshops every Monday at 9am UK time🤝 Connect with Niki🌐 Website: nikihutchison.com💼 LinkedIn: @nikihutchison📸 Instagram: @nikihutchison📝Take the "Fully Booked" Quiz👩‍💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, and hosts the weekly Marketing Mondays community where business owners implement marketing strategies in real-time.Subscribe & ReviewApple Podcasts: Subscribe & ReviewHelp other entrepreneurs discover the showSpotify: Follow & Rate

Struggling with slow audience growth despite consistent posting? You're not alone. In this special bonus episode of our audience growth series, I reveal 10 simple but powerful changes you can make TODAY to rapidly multiply your audience growth - no complicated systems or massive budgets required.Discover why trying to attract everyone actually attracts no one, how to create "saveable moments" that people bookmark and share, and the psychology behind why most content gets likes but doesn't grow your following. Plus, learn the 80/20 platform strategy, why you should master one channel before expanding, and why consistency beats perfection every time.These aren't theoretical concepts - they're proven strategies I have used to help clients achieve huge increases in profile visits within weeks. Whether you're just starting out or looking to accelerate existing growth, this episode provides your complete roadmap for building an engaged, responsive audience that converts into clients.🎯 Key Takeaways🔍 Target Strategically, Not BroadlyStop trying to attract everyone - when your content could apply to anyone, it feels relevant to no one. Focus on ONE specific person with ONE specific problem you can solve.💬 Speak Their LanguageDitch industry jargon for the actual words your audience uses. Research how they describe their problems in Facebook groups and comments, then mirror that language in your content.📌 Create Saveable MomentsShift from "look at me" content to genuinely useful content that people save, share, and remember. Think step-by-step guides, actionable tips, and valuable resources.🎭 Adapt for Each PlatformStop copying the same post everywhere. LinkedIn wants professional insights, Instagram prefers visual stories, TikTok needs quick engaging content.📍 Master One Platform FirstFocus 80% of your effort on one primary platform for 3 months before expanding. Being excellent on one platform beats being average on five.📊 Track What MattersMonitor business results like profile visits, email signups, and consultation bookings - not just vanity metrics like likes and followers.📚 Resources MentionedFree Guide: 25 Ways to Grow Your Audience Without Paying for AdsMarketing Mondays: Weekly implementation workshops at nikihutchison.com/mondaysGTMetrix: Free tool for checking your landing page speedFacebook Groups: Research your ideal client's language and pain pointsLinkedIn Groups: Build relationships and demonstrate expertise🌟 Connect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: Niki HutchisonEmail: Contact via website👩‍💼 About the HostNiki Hutchison is a marketing strategist with over 25 years of experience helping female entrepreneurs transform their businesses through strategic, authentic marketing. With a degree in business, postgraduate qualifications in advertising strategy, and experience at some of the UK's most renowned marketing agencies, Niki now runs both an educational business and a...

Are you exhausted from being the only person doing all the audience building work in your business? In this final episode of our audience growth series I'm sharing how to transition from manual effort to automated systems that attract, engage, and convert your ideal clients even when you're not actively working on your business.The entrepreneurs who achieve sustainable long-term audience growth aren't the ones working hardest on their content every single day. They're the ones who've built smart systems that compound over time, creating momentum that lasts. This episode reveals the exact frameworks for building systems that scale your audience growth beyond what you can achieve through personal effort alone.You'll discover proven strategies for leveraging live events and challenges to add hundreds of engaged followers quickly, how to build collaborations that create mutual audience growth, and how to implement automated relationship building that maintains personal connections at scale.📚 Resources MentionedFree Guide: 25 Ways to Grow Your Audience Without Paying for Ads - Updated with 14 new strategies for 2025Marketing Mondays: Weekly Implementation Sessions - Join live sessions every Monday at 9am UK timePrevious Episodes: Episodes 8 & 9 (Season 2) for detailed challenge and masterclass strategiesUpcoming Bonus Episode: "10 Simple Ways to Multiply Your Audience Growth" - Quick wins and easy shifts for immediate impact🔗 Connect with NikiWebsite: nikihutchison.comPodcast: nikihutchison.com/podcastLinkedIn: @nikihutchisonInstagram: @nikihutchisonSubscribe & ReviewApple Podcasts: Subscribe & ReviewSpotify: Follow & Rate❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these systems strategies.#FromOverlookedtoFullyBooked

Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it. In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platform-specific tactics to strategic networking approaches that get you noticed by more of the right people.You'll discover why LinkedIn's authentic conversational videos outperform polished presentations and get exceptional organic reach right now. I'll share how Instagram's comment-to-DM automation using tools like ManyChat can capture 15-25% of engaged commenters as leads. Plus, you'll learn TikTok's 2025 viral formula - the hook + problem/solution format that works across all platforms.This isn't about being everywhere or mastering every platform. It's about showing up intentionally where your ideal clients are already engaged and leveraging communities to accelerate your growth.Resources MentionedThe Charge Business Accelerator: the doors to my business accelerator packed with bonuses (that will help you grow your audience and business) are open now https://www.nikihutchison.com/the-chargeFree Guide: 25 Ways to Grow Your Audience Without Paying for Ads - www.nikihutchison.com/25waysManyChat: Instagram automation tool for comment-to-DM flowsConnect with Niki🎧 Listen: www.nikihutchison.com/podcast📧 Website: www.nikihutchison.com💼 LinkedIn: @nikihutchison📱 Instagram: @nikihutchisonAbout the HostNiki Hutchison is an agency strategist turned marketing expert with 25 years of experience helping female entrepreneurs grow their service-based businesses. She holds a degree and postgraduate qualification in marketing and has worked with some of the UK's most renowned marketing agencies. Through her education platform and done-for-you agency, she teaches proven strategies that transform businesses from overlooked to fully booked.Subscribe & ReviewApple Podcasts: Subscribe & ReviewSpotify: Follow & Rate⭐ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM UK time.💬 Share this episode with a fellow business owner who you know needs these content strategies.#FromOverlookedtoFullyBooked

Are you creating content that gets loads of engagement but struggles to convert viewers into followers and customers? You're not alone! After working with hundreds of entrepreneurs, I've discovered there's a massive difference between content that simply entertains and content that actually grows your business.In this week's episode, I'm sharing my updated content framework that's working brilliantly in 2025. You'll discover the psychology behind content that makes people hit the follow button, why most "engaging" content fails to bring in new clients, and the strategic approach that transforms browsers into buyers.This isn't just theory – these are the exact strategies I'm using to grow my own audience and help my clients become fully booked. If you've been posting consistently but not seeing the growth you want, this episode is a must listen for your content strategy.🎯 Want to dive deeper? Join me for my free masterclass "Audience Growth in 2025: Why Content Isn't Enough" on Wednesday, 2nd July at 8:00 PM UK time. Sign up now at nikihutchison.com/audience-growthAction StepsAudit Your Last 10 Posts - Review your recent content and categorise how many created "saveable moments" versus "look at me" moments that only showcased your success.Apply the Psychology Principle - Before publishing your next piece of content, ask yourself: "Will this make my audience feel smarter, more confident, or more capable?"Develop Strategic Content Pillars - Analyse your last 10 discovery calls or client conversations. What problems came up repeatedly? Use these real conversations to inform your content themes.Implement the Three Content Types - Create one piece each of problem solving content, insight sharing content, and behind the scenes content this week.Plan Your Repurposing Strategy - Take your most successful piece of content from the last month and create a plan to turn it into at least 5 different formats.Resources MentionedMarketing Mondays - Weekly implementation workshops: nikihutchison.com/mondaysAudience Growth Masterclass - "Audience Growth in 2025: Why Content Isn't Enough" - Wednesday 2nd July, 8:00 PM UK time: nikihutchison.com/audience-growthFrom Overlooked to Fully Booked Podcast - All episodes: nikihutchison.com/podcastPrevious Episode - Episode 25: Audience Growth Part 2 (foundational strategies)Next Episode - Episode 27: Audience Growth Part 4 (visibility and distribution strategies)Connect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: @nikihutchisonEmail: For speaking enquiries and collaborationsAbout the HostNiki Hutchison is a marketing strategist with over 25 years of experience, including a degree and postgraduate qualification in marketing and years working for some of the UK's most renowned marketing agencies....

Are you tired of shouting into the void? Creating content consistently, using trending techniques, yet watching your audience growth completely plateau while competitors effortlessly attract hundreds of new followers monthly?You're not alone, and you're not doing anything wrong. The problem is that most audience growth advice treats symptoms rather than addressing the foundational issues that drive sustainable growth.We're not after trends and quick fixes in our quest to grow sustainable businesses!In this first episode of my special four-part series, I'm sharing the proven strategies I use in my business and teach clients to achieve consistent, sustainable audience growth in 2025.This episode covers:How to map your ideal client's journey for strategic content creationThe "detective mode" approach to understanding your audience deeplyWhy you must align your brand before amplifying your messageCreating sustainable content commitments you can actually stick toThe difference between content that engages and content that grows your ideal audienceStop spinning your wheels and start building an audience of people who genuinely want to work with you.Resources Mentioned🎓 Free Masterclass 📅 July 3rd, 8:00 PM"Your Audience Growth Breakthrough: How to Stand Out When Everyone is Battling for Attention"🔗 nikihutchison.com/audience-growth📧 Marketing MondaysWeekly implementation-focused workshops every Monday at 9 AM BST🔗 nikihutchison.com/mondaysConnect with Niki📱 Instagram: @nikihutchison💼 LinkedIn: Niki Hutchison🌐 Website: nikihutchison.com🎧 Podcast: nikihutchison.com/podcastSubscribe & ReviewApple Podcasts: Subscribe & ReviewSpotify: Follow & Rate❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these content strategies.#FromOverlookedtoFullyBooked

In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold.If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on email marketing. That's FAR more than the average social media ROI.Erica got into the nitty-gritty details that actually make the difference between emails that get opened and emails that get deleted including the 25-line rule that could transform your newsletter performance overnight.This episode is an absolute must-listen if you're serious about building an email list that actually converts. Whether you're just starting out an email vet, Erika's insights will save you months of trial and error.Connect with Constant Contact/ Erikawww.constantcontact.comErika Robinson LinkedInConnect with Niki:Instagram: @nikihutchisonLinkedIn: @nikihutchisonWebsite: nikihutchison.comNeed help with your marketing? Try these resourcesMarketing Mondays: www.nikihutchison.com/mondaysFully Booked Quiz: www.nikihutchison.com/quizAre we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

If you're sitting at your desk, wrestling with the same business challenges week after week, wondering why progress feels so slow despite all your hard work, this episode is exactly what you need!I'm diving deep into something that could completely transform your business trajectory - the power of group programmes and masterminds. During my career I've learned that the most successful entrepreneurs aren't the smartest ones working alone. They're the ones who've mastered the art of surrounding themselves with the right people.Here's something that might surprise you: every single mastermind or accelerator I've joined has generated actual business for me. Not just knowledge and enjoyment - real revenue from one-off projects to ongoing relationships, and often invitations to work with other participants or programme hosts themselves.In this episode, you'll discover why being a strategic "joiner" isn't just a nice-to-have strategy - it's absolutely essential for serious business growth.I'll share why those who consistently invest in themselves and their development grow faster and achieve better results than those trying to go it alone. The relationships you build, insights you gain, and accountability you experience don't end when the programme does - they become part of your business infrastructure, supporting your growth for years to come.Plus, I share details of The Charge my business accelerator that combines all the best elements I've learned from years of group programmes. If you're established in business but ready to think bigger and take decisive action, this could be exactly what you've been looking for!Ready to stop working in isolation and start building the strategic relationships that will accelerate your success faster than you ever thought possible?Resources mentioned:The Charge Business Accelerator: www.nikihutchison.com/the-charge-waitlist"We Should All Be Millionaires" by Rachel RodgersConnect with Niki:Instagram: @nikihutchisonLinkedIn: @nikihutchisonWebsite: nikihutchison.comNeed help with your marketing? Try these resourcesMarketing Mondays: www.nikihutchison.com/mondaysFully Booked Quiz: www.nikihutchison.com/quizAre we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses.Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients.You'll discover how to implement consistent revenue streams through subscription models, strengthen relationships through strategic personal outreach, create seasonal offerings specifically designed for summer needs, develop passive income products, and launch summer accountability groups.By the end of this episode, you'll have practical steps to maintain strong cash flow all summer long, even if you implement just one of these strategies. Summer doesn't have to mean a business slowdown – with the right approach, it can become one of your most profitable seasons.Listen in to learn exactly how to make these strategies work for your specific business!Need help with your marketing? Try these resourcesMarketing Mondays: www.nikihutchison.com/mondaysFully Booked Quiz: www.nikihutchison.com/quizAre we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!