Insurance Business Babes

Turning Learning into Action: How Insurance Agents Can Avoid Becoming “Professional Students”On episode 91 of the Insurance Business Babes podcast, co-hosts Kathe Kline and Joanna Wyckoff dive into a common industry trap: the “professional student” mentality. Too often, agents focus so much on certifications, designations, and learning that they miss opportunities to actually put knowledge into practice. Let’s unpack their key insights and action steps for moving from student-mode into thriving in the insurance business.The “Professional Student” TrapJoanna kicks off the episode sharing her own struggles with the urge to collect more and more industry credentials, thinking she had to know everything before she could start prospecting. Many new (and even experienced) agents fall into this cycle, believing that “one more certification” is all they need before hitting the field. Kathe quickly reassures listeners: after getting certifications like AHIP, agents already know far more than nearly all clients and prospects. Don’t let analysis paralysis stop you from reaching out and serving people.Prospecting: Don’t Wait for AEPMany agents mistakenly wait until the Medicare Annual Enrollment Period (AEP) to start prospecting. Joanna and Kathe emphasize that plenty of business can (and should) be written before October 15th. Key Special Election Periods (SEPs)—like loss of group coverage, moving to a new county or state, and qualifying health conditions (like diabetes or cardiovascular disease)—create year-round sales opportunities.Action tip: Build relationships with local apartment complexes, real estate agents, and doctors’ offices to tap into movers and newly-eligible clients.Sell What You Can, When You CanAgents shouldn’t overly limit themselves. If you’re already certified for products like dental, life, cancer, or hospital indemnity insurance, Joanna advises selling to any eligible prospect—even outside the Medicare world. Using small sales as a funnel, you can create lasting business relationships, positioning yourself for larger products down the road.Always Keep Learning (But Don’t Let It Stop You!)While you should keep learning and stay updated—like checking CMS regulations or understanding the nuances of SEPs—remember Joanna’s message: “Get out there and sell something!” Mistakes are natural, but your willingness to take action (and ask questions when you’re unsure) will set you apart.Ready to level up? The key is balance: keep learning, but let your action lead the way. Listen to the full episode for all of Kathe and Joanna’s actionable insights!This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Navigating Medicare Supplements: An Agent’s Guide to SuccessToday's knowledge-packed episode of Insurance Business Babes is actually from the MedicareMentorsMedia.com Pro training program. This episode features Steve Pomerantz, dubbed the “Medicare Supplement King,” as he joins Zach to break down the ins and outs of selling Medigap (Medicare Supplement) plans. If you’re an insurance agent ready to sharpen your Med Supp skills—or just curious about what goes on behind the scenes—this blog post will walk you through the key takeaways and strategies from their lively discussion.Getting Started with Medicare SupplementsSteve’s journey into Medicare Supplement sales began out of necessity—responding to a local doctor’s need and diving deep into the Medigap world. As Zach and Steve recall, many agents stumble into Med Supp sales and aren’t always encouraged to focus on it due to perceived lower commissions compared to Medicare Advantage. But as they point out, Med Supp can become highly lucrative with the right approach, especially when factoring in bonuses and cross-selling opportunities.Understanding Medigap Plans & Client EducationA major theme is demystifying Medigap for clients—emphasizing that all standardized plans with the same letter (e.g., Plan G) offer identical benefits, with only the price and insurer differing. Steve and Zach stress repeatedly communicating this to clients to build trust and reduce confusion. They also clarify common misconceptions, such as doctor acceptance (if a provider accepts Medicare, they accept all Medigap plans) and the absence of annual open enrollment periods outside initial eligibility.Mastering Underwriting & Rate ShoppingNavigating underwriting is key. Steve demonstrates tools like Insurance Toolkits to assess medication histories and quickly identify carriers with lenient approval processes for specific health conditions. They advocate for mastering a handful of competitive carriers in your market and becoming familiar with their underwriting quirks, so you can confidently place business and answer client questions.Choosing the Right Carrier and Managing Rate IncreasesSteve and Zach shed light on the importance of understanding “books of business”—how insurers open and close rate classes and why premiums may spike after a few stable years. They recommend agents explain this cycle to clients, setting expectations for future review calls and highlighting the agent’s value in helping them shop for better rates over time.Cross-Selling for Greater ValueFinally, bridging price gaps becomes easier by bundling in ancillary products like dental, vision, hearing, or cancer protection. This not only adds value for the client but helps agents boost profitability and differentiate themselves.ConclusionSteve’s advice rings clear: keep it simple, start with a core set of reliable carriers, know your underwriting, and leverage cross-selling. By educating clients and staying proactive with rate reviews, agents can thrive in the Med Supp space and foster client loyalty for years to come.To get more information about Joanna's Pro Training program, go to https://MedicareMentorsMedia.comThis episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Mastering the Art of Doctor Referrals for Insurance AgentsBuilding a successful insurance business doesn’t have to mean spending heavily on ads or expensive marketing campaigns. In Episode 89 of the Insurance Business Babes podcast, hosts Kathe Kline and Joanna Wyckoff pull back the curtain on how they’ve leveraged doctor and provider referrals to organically grow their client base and share actionable strategies for agents everywhere.Why Referral Partnerships MatterJoanna and Kathe both emphasize that leveraging referral partners—especially medical providers and their staff—offers one of the most sustainable and cost-effective paths for business growth. Like tending a garden, these relationships take time to nurture, but once established, they continue to bear fruit with ongoing leads and mutual referrals.The Right Approach: Lead With Value, Not a PitchOne key takeaway is to focus on bringing value to potential partners, not simply asking for business. Joanna advises against cold-pitching at provider booths or walking into offices and immediately asking for client referrals—actions which can seem self-serving and disrupt busy staff. Instead, approach with generosity. For example, Joanna offers to refer her insurance clients to quality dentists, palliative care providers, and home health agencies she meets at local health fairs. By helping these providers fill their appointment books, she demonstrates her value as a partner first.Tactics That Work: Sweet Gestures and Strategic NetworkingBuilding strong relationships starts with winning over the gatekeepers—often the staff at the front desk. Joanna’s go-to move? A box of donuts and genuine interest in the staff’s pain points, such as clients struggling to afford dental care. She recommends visiting offices regularly, wearing memorable uniforms or name badges (she even uses a sparkly badge with just her first name!), and consistently offering support.Hosting Events: Creating Community and OpportunityAnother winning strategy is to invite providers to participate in community events. By running Facebook ads to attract local seniors, Joanna’s events become valuable networking opportunities for both herself and referral partners like doctors, dentists, and medical suppliers. This “give first” mentality allows these relationships to deepen, with many providers returning the favor over time.ConclusionIf you’re an insurance professional looking to build a resilient and referral-driven business, focus on forming genuine partnerships, lead with value, and remember: sometimes, a box of donuts is the first step to long-term success!This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Supporting Your New Downline: Insights from Insurance Business BabesBuilding and guiding a downline in the insurance industry is both rewarding and challenging. Hosts Kathe Kline and Joanna Wyckoff dive deep into their first-hand experiences onboarding new agents, sharing honest advice and practical steps for uplines and those considering team growth.Understanding Downline CompensationA common question for new uplines is how and when override payments work. Using UHC as an example, Joanna explains that uplines typically receive a $50 override for each new Medicare Advantage plan written by their downline in the first year, and a 50% renewal ($25 paid monthly as earned) in subsequent years. However, she cautions that details may vary by carrier and emphasizes the importance of having a true upline contract—otherwise, you might not actually own your overrides or renewals.Smart Contracting: Quality Over QuantityBoth hosts stress the pitfalls of new agents over-contracting with too many carriers or jumping to other states before proven success in their home market. Instead, start with a core set of reliable carriers and expand as your book grows. As Kathe notes, “Find out how much it costs…make sure you’re not spending more money on licensing than what your renewal is going to be.”Creative Prospecting: Food Banks, Doctor’s Offices & MoreFor new agents, grassroots marketing is key. Joanna recommends volunteering at food banks or community organizations to build authentic relationships. She underscores the importance of communicating your value—like helping people save on medications or qualify for benefits that could ease their financial burdens.Accelerating Early SuccessEarly wins are crucial. Joanna says, “They need a taste of success sooner than later…help them get their first app.” Providing leads, training on prospecting, and supporting them through initial sales builds momentum and confidence.Final ThoughtsEvery successful upline-–downline relationship starts with support, strategizing, and honest conversations. Whether you’re mentoring a go-getter or helping a shy new agent get their feet wet, focus on building skills, celebrating their first wins, and connecting them to their community. These are the foundations for a thriving team in insurance.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

AEP Preparation: Practical Tips from Insurance Business BabesAnnual Enrollment Period (AEP) is the busiest and most critical time for Medicare agents, and on this episode of the Insurance Business Babes podcast, hosts Kathe Kline and Joanna Wyckoff dove into actionable strategies crowdsourced from the Medicare Mentors Media Facebook group. Whether you’re a new agent or a seasoned pro, this is your checklist to survive—and thrive—this AEP.Virtual Preparedness: Have a Backup PlanAs more agents work fully remote, being prepared for tech issues is essential. Kathe and Joanna discuss the importance of having a plan if your WiFi or power goes out. Options like portable hotspots, coworking spaces, or local libraries with private rooms can keep you up and running. Make a list of nearby locations with reliable internet, and test your headset for noise-canceling capabilities so you can perform your best anywhere.Prioritize Self-Care and DelegationAEP is marathon, not a sprint. Lack of sleep and working excessive hours can lead straight to burnout—and even the ER, as Joanna shared from personal experience. The solution? Get serious about self-care: prioritize sleep, take your vitamins, and if you’re buried in admin work, consider hiring virtual assistants or staff to take tasks off your plate. Focus your energy on income-producing activities.Optimize Your SystemsOrganization is your ally during AEP. The hosts stress the power of calendars and CRMs (Customer Relationship Management tools) for scheduling, automating client reminders, and tracking every touchpoint. Even a simple spreadsheet trumps post-it notes! Automate as much as possible—whether it’s collecting scopes of appointment or automating thank-you cards via mail merge services.Prep Early: Car, Office, Meals, and MindsetThe little stuff matters. Get your car serviced, meal-prep or freeze proteins in advance, and make time for doctor visits or CE credits before the madness begins. Keep a well-organized office and tab carrier site links and compliance documents for easy access. And remember, don’t compare your progress to large agencies—focus on your own wins.Final ThoughtsAEP doesn’t have to be chaos. With these preparation tips—pulled directly from top agents in the field—you can serve clients efficiently, maintain your sanity, and even grow your book of business. For more agent-tested resources, join the Medicare Mentors Media Facebook group and don’t miss the next episode!This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Why Bundling Insurance Sales Can Transform Your Business and Help Your ClientsOn the latest episode of Insurance Business Babes, hosts Kathe Kline and Joanna Wyckoff sat down with Kari Harvey from Physicians Mutual to shed light on one of the most effective – yet often overlooked – strategies in the insurance industry: bundling sales. Whether you’re a seasoned agent or just getting started, this episode was jam-packed with actionable tips to boost your income and deliver more comprehensive value to your clients.What Is Bundling and Why Should Agents Care?Bundling, as Kari explained, involves offering clients a package of multiple insurance products during one sales appointment rather than trying to cross-sell them at a later date. For Kari and many successful agents, a typical bundle for Medicare-aged clients might include a Medigap plan, dental coverage, cancer protection, and final expense insurance. The key is to mimic what people are used to from employer benefits – then fill in the gaps they may face in retirement.Offering the bundle right at the start of the appointment, rather than as an afterthought, is crucial. “If you're not talking about it in the first five minutes, you're not going to sell it in the last five,” Kari emphasized. When you lead with a needs analysis and ask clients what coverage matters most to them as they transition, you’re not selling – you’re helping.Tactical Tips for Streamlining the AppointmentKari’s approach is all about efficiency and confidence. She recommends segmenting your presentation into 5-7 minute blocks: start with understanding needs, move into education, then present the package as a seamless “set it and forget it” solution. Rather than overwhelming clients with line-item visuals of every product and price, Kari bundles the offer and describes in clear language how all their important concerns will be covered for one monthly premium.Cross-Selling to Existing Clients: Maintaining & Growing Your BookThe episode also explored how to continue serving existing clients through annual reviews. Even if the initial sale wasn’t bundled, Kari and the hosts discussed ways to revisit needs by introducing new products (“I have a new product I’d love to show you…”) or sharing real-life examples of how certain coverage, like a cancer policy, has helped other clients.The Big TakeawayBundling is about solving the whole client’s needs in a way that increases retention, cross-sale opportunities, and overall satisfaction. As Kari put it, “You are the only person who can protect your book… you have to be the solution to all their insurance needs.” For agents looking to make a bigger impact and income, bringing up additional coverages early and confidently is a must.Hungry for more strategies and real-world insurance success stories? Catch the full episode of Insurance Business Babes for more gems from Kari Harvey and the team!This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Unlocking Success Through Networking: Lessons from Insurance Business Babes PodcastNetworking Groups: Beyond the StereotypesOn Episode 83 of the Insurance Business Babes podcast, Kathe Kline and Joanna Wyckoff tackled the power — and misconceptions — surrounding networking groups in the insurance industry. While some online conversations dismissed groups like BNI (Business Network International) as ineffective, both Kathe and Joanna shared personal stories that shattered these preconceptions. Kathe credited BNI for jumpstarting her Medicare career, highlighting how meeting diverse professionals led to surprising and lucrative referrals — even from seemingly unrelated fields like makeup sales. Joanna, initially skeptical, later founded her own networking group tailored to serve the senior community after learning there’s value in casting a wider net.Changing Perspectives Through ExperienceA recurring theme in their discussion was the importance of keeping an open mind about networking. Joanna noted that experiences and exposure can dramatically alter opinions — what she once dismissed as unhelpful proved valuable after participating and seeing results. For both hosts, BNI’s structured approach, which encourages weekly meetings and relationship-building, transformed their understanding of what effective networking looks like. Kathe reflected on how BNI pushed her to think beyond “passing out business cards” and instead nurture authentic connections, which ultimately led to more referrals and deeper trust with partners.The ROI of Giving to GetBoth Kathe and Joanna emphasized the “go-giver” mentality promoted by networking organizations like BNI: success comes by helping others without immediate expectation of return. Kathe learned to focus not just on her own business, but on how she could refer clients to her contacts, making her a valuable part of her network and solidifying long-term relationships. Over time, this approach resulted in ongoing leads from unexpected places.Professional Organizations: Advocacy and OpportunityBeyond local groups, they discussed joining national organizations such as NAHU (now NABIP) and HAFA. Joanna, an executive board member, highlighted how these associations advocate for agents, lobby for industry-wide improvements, and create peer-to-peer support. Even when frustrated with industry setbacks, both hosts agreed that being "in the room where it happens" gives you influence and insider knowledge impossible from the sidelines.Final Takeaway: Diversify Your NetworkingThe episode’s clear message: don’t limit yourself to networking solely within insurance circles or writing off groups too quickly. Getting involved — whether through BNI, industry associations, or niche local groups — will accelerate your business growth, strengthen your skillset, and broaden your opportunities in ways you might never expect. As Kathe concluded, networking remains one of the best investments you can make in your insurance career.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Navigating Industry Volatility: How Insurance Agents Can Thrive in a Changing Medicare LandscapeThe latest episode of the Insurance Business Babes podcast brings together host Kathe Kline, co-host Joanna Wyckoff, and industry powerhouse Neil Reich for an honest discussion of the current turbulence in the Medicare insurance world. With plan exits, shrinking commissions, regulatory uncertainties, and unprecedented price hikes, agents must now adapt, diversify, and deepen relationships to stay successful.Industry Upheaval: What’s Changing in Medicare AdvantageAccording to guest Neil Reich, the past year has brought volatility unlike anything he’s seen in his 27-year career. Major Medicare Advantage carriers like Humana and Aetna have pulled out of some markets due to soaring medical loss ratios, leaving consumers scrambling for alternatives and further concentrating business among remaining giants like United. Commission structures are shifting, and the legal landscape is uncertain, with the Department of Justice and new CMS rules causing ongoing anxiety about the future of FMOs (Field Marketing Organizations).Diversification Is EssentialNeil isn’t deterred by the disruption—instead, he emphasizes the need for insurance agents to diversify their offerings. His new agency, Care Connect Advisors, has quickly added Medicare Supplement plans, Index Universal Life, final expense, hospital indemnity (with popular guaranteed-issue options for ages 64-70), cancer, dental, and even annuities to the product mix. This mirrors Kathe and Joanna’s advice that now, more than ever, agents should be “multi-product” — cross-selling to better serve clients and protect their own earnings in the face of shrinking Medicare Advantage opportunities.Relationship Building and Technology: The Agent’s GoldmineStaying connected to clients is a major theme. The podcast highlights how agents are successfully blending manual outreach (calls and texts to educate and cross-sell) with automation (drip campaigns, retention videos, and CRM tools). Touchpoints aren’t just for selling—they reinforce trust, increase retention, and open natural conversations about needs like hospital indemnity or annuities.The Path Ahead: AI, FMOs, and the Advisor MindsetWhile regulators mull the impact of overrides and marketing practices, agents are also looking to the future with AI poised to disrupt the sales process. Still, both Neil and the hosts remain optimistic: FMOs like Spark are evolving, offering powerful tech and support. The key message? Agents must evolve from “order takers” to true advisors—guiding clients comprehensively through industry changes and personalized solutions.In summary, claim your power as an agent by diversifying your product line, leveraging smart tech, nurturing relationships, and embracing your advisory role. In a shifting Medicare world, these strategies are more essential—and more rewarding—than ever.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Understanding the New Medicare Preauthorization Pilot: What Agents Need to KnowIf you’re an insurance agent, advisor, or just someone who loves to stay on top of Medicare changes, episode 85 of the Insurance Business Babes podcast is a must-listen. Hosts Joanna Wyckoff and Kathe Kline dive deep into Medicare’s new pilot program for prior authorizations on certain Part B services—sparking lots of questions (and a bit of anxiety) among agents and clients alike. Here’s a summary and further commentary on what you need to know.What’s Changing and Where?This new prior authorization program doesn’t signal an immediate, nationwide overhaul; for now, it’s a six-year pilot launching in 2026, affecting just six states: New Jersey, Ohio, Oklahoma, Texas, Arizona, and Washington. Importantly, it targets only specific services, not everything under Part B. As Joanna reassured, “It’s not a complete change across the board,” so there’s no need to panic—yet".Which Services Are Included?There’s a preliminary list of 17 service categories that will require prior authorization, including procedures like knee arthroscopy, spinal fusion, epidural steroid injections, implants for sleep apnea, and expensive wound care products. Many of these (like knee scopes and advanced wound care) have been flagged for possible overuse and abuse in the past.Kathe pointed out how this pilot likely aims to rein in unnecessary spending, similar to how the system already handles powered wheelchairs or certain prosthetics nationwide.Impacts for Agents and ClientsJoanna stressed the need for communication: If you have Med Supp clients in the affected states, you should proactively reach out to prepare them—before they hear from a competitor. It’s crucial to clarify that Med Supp plans still can’t require their own prior authorizations; the requirement comes from Medicare itself.For now, most “normal” Part B services won’t require pre-auth, and providers demonstrating “clean requests” may even earn exemptions. AI programs will help process authorizations, but final decisions should still involve a human touch.Looking AheadThough limited for now, both hosts agreed agents should keep a close eye on this pilot. The landscape could shift significantly if results push Medicare to roll out prior authorizations nationwide. Stay informed, keep your clients prepared, and remember—clear, early communication keeps your relationships strong.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Unlocking Success in Insurance: The Power of Mindset with Mitch WeisberghOn episode 82 of the Insurance Business Babes podcast, host Kathe Kline welcomed mindset expert Mitch Weisbergh for an insightful discussion on the transformative power of mind shifting, particularly as it applies to professionals in the insurance industry. Here’s a breakdown of the key takeaways and practical strategies shared during their conversation.The Role of Mindset in InsuranceKathe set the stage by highlighting that Medicare insurance agents are, by nature, educators. Most clients aren’t “sold” on Medicare—it’s a necessity—so the true service comes in guiding and educating clients through complex decisions. Mitch Weisbergh, known for teaching educators (and now professionals of all backgrounds) how to change their mindsets and approach challenges creatively, emphasized how improving one’s mindset isn’t just helpful, but critical for success and satisfaction.Handling High-Stress SeasonsA major challenge for insurance agents, especially during the Annual Enrollment Period (AEP), is managing overwhelming workloads and stress. Mitch clarified that stress arises from our brain’s limbic system, impairing creativity and critical thinking. To counteract this, he offered three evidence-based strategies:Self-Awareness: Recognize when stress is mounting. Sometimes simple awareness can spark change.Positive Self-Talk: Replace “I can’t” with “Perhaps I can” to reframe challenges into opportunities.Mindfulness and Distraction: Take breaks, meditate, listen to music, or enjoy quick walks. These reset the brain, enhancing executive function and decision-making.Embracing Meditation for WellbeingDespite skepticism in some circles, meditation has scientific backing—even being practiced by elite athletes for focus. Mitch recommends both a morning meditation session and short mindfulness breaks during the day to reduce stress and improve performance. Simple techniques like focusing on breath or tactile sensations can help even the busiest agents reclaim calm and clarity.Breaking Out of Limiting LoopsMitch urged listeners to recognize self-limiting beliefs—often just outdated responses from our “survival brain.” By questioning rigid thinking and staying open to alternative solutions, agents can unlock new levels of growth, resilience, and service quality.Final Thoughts and ResourcesTo dive deeper, Mitch recommends his book, Mind Shifting: Stop Your Brain from Sabotaging Your Happiness and Success, and his website mindshiftingwithmitch.com, offering practical tips for changing the way we think, work, and thrive.Listen to the full episode for more actionable insights!This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

How to Successfully Hire and Manage a Virtual Assistant for Your Insurance BusinessRunning an insurance practice means juggling countless tasks, and as your client roster grows, so does the need for reliable support. In this week’s episode of the Insurance Business Babes podcast, hosts Kathe Kline and Joanna Wyckoff dive deep into hiring virtual assistants (VAs)—sharing years of hands-on wisdom from building their own teams. Here are the best nuggets from their conversation, expanded for our blog readers.Why and When to Hire a Virtual AssistantMost insurance agents hit a breaking point as their client base approaches 300 or more. When that happens, administrative work starts eating into sales time, client service suffers, and time off becomes a dream. As Joanna says, “We girl boss a little too hard to the sun and you start getting overwhelmed.” If you’re constantly frazzled or avoiding your ringing phone, it’s time to bring on support—before burnout sets in.Where to Find Qualified Virtual AssistantsBoth hosts swear by onlinejobs.ph, a popular platform for hiring VAs from the Philippines. Filipino VAs are known for excellent English, polite customer service, and strong work ethic. Kathe recommends paying a little extra for the six-month support/transition package, giving the VA a local contact to help them adjust and ensuring smoother onboarding for you.Other options include Upwork (especially if you need part-time help), or hiring services like Hire Heroes, which pre-screen and prepare candidates for the insurance industry.Screening and Selecting the Right CandidateTo avoid sifting through hundreds of resumes, Joanna suggests:Requesting a video introduction to gauge English proficiency, personality, and customer-facing skills.Asking for a portfolio if you’re hiring for specialized skills (like marketing).Giving clear, specific application instructions to spot high attention to detail.Kathe is a fan of assigning paid trial tasks to top candidates. This hands-on approach shows who’s truly capable and reliable.Training & Managing Your Virtual AssistantBefore hiring, spend time recording your processes using screen capture tools. This library of “how-to” videos becomes a training goldmine for your VA—and any future hires. Kathe reminds us never to do one-on-one trainings without recording: “Chances are, you’re going to have to hire another virtual assistant someday.”Embrace cultural differences—be explicit with expectations, offer positive feedback, and always have clear agreements regarding pay, 13th month bonuses, and holidays. Tools like Hubstaff or TimeProof help with accountability by capturing regular screen shots of your VA’s work.Compensation & RetentionPay competitively, offer regular bonuses, and recognize holidays. Both Kathe and Joanna emphasize generosity—helping your VA feel valued pays dividends in loyalty and performance. Clear key performance indicators (KPIs) and regular check-ins keep everyone on the same page.Final ThoughtsThe sooner you invest in hiring and training a VA, the sooner you’ll reclaim your time for sales, strategy, and some well-deserved balance. As Kathe says, “Your life will change for the better from that point forward.”Ready to take your insurance business to the next level? Don’t wait—start your hiring journey today!This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Breaking Down Fixed and Indexed Annuities for Medicare AgentsIn episode 80 of the Insurance Business Babes podcast, host Kathe Kline is joined by Tiffany Washington, whose unique journey from optometry to Medicare insurance provides valuable lessons for insurance professionals at every stage.Tiffany began her insurance career as a Licensed Only Agent (LOA), not fully understanding the differences between being an LOA and an independent agent. Her turning point arrived after three years with the same company, when she realized a new contract would leave her without ownership of her existing book of business. Despite having 627 clients, Tiffany made the tough decision to start over as an independent agent, underscoring the importance of contract transparency and owning your clientele from the onset.A central focus of this episode is the prospect of cross-selling fixed annuities. Kathe highlights both the opportunities and risks: while annuities can offer clients principal protection and guaranteed income—serving almost like a self-made pension—they come with complexities in terms of product types (like fixed and indexed annuities) and beneficiary options. New agents are urged to master the basics and prioritize clear client communication, especially when discussing accumulation versus annuitization phases or navigating beneficiary selections.Both Kathe and Tiffany agree on the significance of protecting your reputation and client base. Kathe advises agents to stay client-focused, never sell products with high surrender charges unless they're genuinely in the client’s best interest, and ensure Errors & Omissions (E&O) insurance is properly updated before offering annuities. Tiffany’s takeaway: always put yourself in the client’s position and document everything.Whether you’re considering adding annuities to your offerings or deciding between meeting clients in-person versus virtually, keep your business model flexible and your ethics at the forefront. As Kathe concludes, focusing on clients’ needs—and not just the commission—builds both trust and long-term success in the insurance world.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

The Rush for Early CertificationIn Episode 79 of the Insurance Business Babes podcast, hosts Joanna Wyckoff and Kathe Kline emphasize a time-sensitive issue for agents: annual certification season is here, and this year, it’s more important than ever to get it done early. With sweeping industry changes, particularly around MAPDs, and PDPs, waiting until the last minute could seriously jeopardize your business. Delays in certification reporting can easily make agents “not ready to sell” when the season kicks off, resulting in missed opportunities and unhappy clients. As Kathe puts it: “You cannot wait this year, folks. There are so many changes.”Smart Strategies for Getting It DoneProcrastination is the enemy. Joanna recommends blocking certification time into your calendar now—before life inevitably intervenes. Whether it’s illness, a family emergency, or a tech blackout, leaving certifications to the last minute is risky. Schedule recurring blocks, tackle certifications carrier by carrier, and consider a Google Sheet to keep track of your progress. For those juggling multistate contracts, breaking it into manageable pieces is a lifesaver. And don’t forget to use this opportunity to update all your carrier contact information.Organizing for Sanity: Tech & Email HacksOverwhelmed by the flood of carrier emails and events? Joanna suggests setting up a dedicated carrier-only email account to keep critical messages visible while filtering out the noise. The duo also discuss leveraging AI and tools like Fixer.AI to sort, filter, and even auto-respond to routine communications—though no tool is perfect, and human oversight remains essential.Weatherproof Your BusinessLife happens: tornadoes, internet outages, demanding clients, or simple burnout. Both hosts remind agents to plan for the unexpected, leaving margin in your schedule so last-minute problems don’t snowball into missed deadlines. Embrace automation, use online booking links for client appointments, and practice with new technology before AEP so you aren’t scrambling during the busiest time of the year.Final Thoughts: Adapt and ThriveThe insurance landscape is shifting dramatically, with premium increases and commission changes on the horizon. Now is the time to diversify product offerings, sharpen your workflow, and cement your status as a trusted advisor. As Joanna says: “Work smarter, not harder.” Get those certifications done early, stay organized, and set your business up for success in this challenging new environment.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

How Medicare Special Needs Plans Are Changing—and How Agents Can Support Clients NowRecent shifts in Medicare Special Needs Plans (SNPs), especially those affecting dual-eligible (D-SNP) beneficiaries, are causing ripples both for insurance professionals and the vulnerable individuals they serve. In this episode of Insurance Business Babes, Kathe Kline and Joanna Wyckoff break down what's ahead and offer actionable strategies for agents to stay ahead of these changes.Understanding the Major Benefit ReductionsBeginning in 2026, CMS regulations will roll back many popular ancillary benefits for D-SNPs—including the much-loved grocery card. While chronically ill SNP beneficiaries (C-SNPs) may still qualify for these extras, dual-eligible clients will see notable losses. For many low-income individuals, these grocery benefits made up a crucial portion of their monthly "income," so the impact will be significant.Why This Matters: Client and Agent ImplicationsThe removal of grocery and ancillary benefits doesn’t just hurt consumers; insurance agents relying on those “perks” to showcase plan value will need to adjust their approach. The focus will have to return to the medical coverage itself—maximum out-of-pocket costs, plan networks, and real medical needs—rather than the shiny add-ons.Compliant Communication: Getting Ahead of the CurveRegulation limits how and when agents can warn clients about specific plan changes. However, Kathe and Joanna recommend proactive and compliant communication:Send out educational newsletters focusing on national policy or regulation shifts, not plan specifics, to maintain compliance.Create video content raising awareness about upcoming regulatory changes, with clear calls-to-action for annual reviews.Segment your outreach using a CRM to target only affected D-SNP clients, avoiding unnecessary concern for unaffected beneficiaries.Building Resourcefulness for ClientsLosing financial help through Medicare plans means clients may turn to other social supports. Agents can add value by compiling local and national resources—food banks, utility assistance, community gardens, and home-sharing services—to include in their outreach.Time to Be the Trusted AdvisorAs we move towards AEP and beyond, insurance professionals must reclaim their role as consultants rather than benefit brokers. Proactively supporting clients through these changes—with information, empathy, and local resources—will protect your book of business and earn long-term trust.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Preparing for AEP: Embracing Technology and Proactive Strategies in the Insurance IndustryHost Kathe Kline and guest Dalton Miller dove headfirst into the changing landscape of Annual Election Period (AEP) preparation and why insurance agents must stay ahead of industry trends—especially in today’s rapidly evolving environment. Here’s a breakdown of the key takeaways and how you can apply them to your business.The Countdown to AEP Is On: Get Ahead EarlyDalton opened the conversation with a reality check—there are fewer business days than you think before AEP kicks off. The urgency is real. Agents waiting until the last minute risk being overwhelmed, particularly as changes around prescription drug plans (PDPs) from regulatory shifts like the Inflation Reduction Act are generating more client questions, confusion, and inbound phone calls.Turning Industry Challenges Into OpportunitiesRather than seeing incoming calls as disruptions, savvy agents seize them as opportunities. Dalton pointed out that proactive outreach—whether in-person appointments or virtual consults—can turn client confusion about drug costs into relationship-building moments. Agents who capitalize on these touchpoints not only help clients, but also strengthen retention and potentially restart commission cycles with plan changes.Tech Tools: Your Secret Weapon for EfficiencyFrom automated scheduling links to drug list collection surveys like RetireFlo, technology is non-negotiable. Kathe stressed the time-savings and organizational benefits of tools like calendar links and integrated form submissions for medication lists. If you’re not using technology, you’re likely doing double work and risking costly errors. Importantly, Kathe and Dalton both emphasized the need for HIPAA-compliant CRMs. Not only does this protect client data, but it future-proofs your continuity if you switch FMOs.Be Proactive, Communicate, and Set BoundariesA recurring theme was proactive communication. Don’t be shy—send out birthday cards, newsletters, or helpful updates. Let your book of business know you are their first call. Importantly, set boundaries: make it clear when you’ll review Med Supps and PDPs, and educate clients on why you don’t do everything during AEP. This manages workload and builds compliant, loyal relationships.Final Word: Start Now and Beat the RushDalton, channeling Paul Revere, reminded listeners: “AEP is coming!” The key is to establish streamlined, compliant systems now—before the wave hits. Tools that save time, reduce manual work, and improve client experience aren’t just luxuries—they’re business necessities. In the words of Kathe, “Why are you doing double work? Let technology set you free.”Ready to thrive this AEP? Invest in tech, standardize your client communication, and start prepping now—you’ll thank yourself come October.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

A Royal Experience: The Power of Insurance Sales Incentive TripsIn the latest episode of Insurance Business Babes, hosts Kathe Kline and Joanna Wyckoff dove into the unique world of insurance sales incentive trips—what they’re really like, how they differ from standard industry conferences, and the unexpected lessons learned along the way.Winning the Trip: More Than Just NumbersJoanna recently qualified for Physicians Mutual’s prestigious sales convention as an IMO, a milestone she reached within just a few short years of launching her agency, Top Flight. She described the event as “phenomenal,” highlighting luxury treatments, thoughtful gifts, upscale dining, and—perhaps most importantly—the chance to interact directly with company leadership, including the CEO. This kind of recognition and access proves invaluable, affirming the significance of consolidating business with supportive carriers.The Difference Between Paid Conferences and Qualifier TripsUnlike large events you pay to attend, qualifier incentive trips have a distinct energy: attendees are all top producers. This changes the tenor of the conversation—from business talk and networking, to genuine relationship-building. As Joanna noted, “Most of the people wanted to just get to know you as a person.” These environments foster deeper connections, peer learning, and opportunities to exchange high-level ideas.Key Takeaways: Loyalty, Support, and ReferralsA surprising insight from Joanna’s experience was the advantage of funneling business to a limited number of strong, supportive carriers. Spreading applications among many companies may dilute recognition and support. Kathe talked about her own MDRT days, emphasizing the business boost gained from sharing personal touches (like hand-written postcards from conferences) and getting to know clients beyond their policies. Relationship-centered business not only makes for enjoyable work but also leads to more and better referrals.The Real Value: Community and GrowthWhether you’re striving to qualify for a trip or investing in paid industry events, the Insurance Business Babes remind us: get out there, network, build real relationships, and always be open to new ideas. These are the keys to both personal satisfaction and business success in insurance.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Technology Transforming the Insurance Business: Insights from the Insurance Business Babes PodcastBig Changes and Hard Decisions In the most recent episode of "Insurance Business Babes," Kathe Kline and Joanna Wyckoff offered an honest look into the critical decisions agents face—and how technology is rapidly reshaping insurance workflows. Kathe shared her journey of moving her business to Top Flight after years with a large organization that incentivized her with significant marketing dollars. But as her marketing needs evolved and desired operational changes (like making her assistant an LOA) decreased her benefits, it became clear a transition was necessary—especially when the promise of better technology was on the table.Battling Tech Overload and Disjointed Systems Kathe discussed the costly and frustrating attempt to piece together different tech tools like Connecture and RetireFlo to streamline Plan D (PDP) processes. The discovery that critical carrier data and functions—like syncing client medication lists—were not universally available added to the complexity and inefficiency. Her experience highlights a pain point many independent agents face: technology fragmentation and the challenge of staying informed about what’s possible with evolving systems.The Sunfire Revelation A key takeaway from the episode is the game-changing functionality of Sunfire’s "secret" Blaze Sync URL. This under-the-radar feature lets agents send clients a unique survey link, so clients can update their medication lists themselves—automatically populating Sunfire with accurate data. The catch? Very few agents seemed to know about it, due to gaps in communication from uplines and the sheer flood of carrier and FMO emails that overwhelm most inboxes.Improving Communication in the Industry Kathe’s frustration—and Joanna’s insight as an upline—underscores an industry-wide issue: critical updates get lost in the barrage of impersonal emails and irrelevant invites. Their solution? Uplines must invest in real personal communication, not just mass shotgun email blasts.Conclusion This episode reminds us that while insurance tech is advancing rapidly, cultivating genuine relationships and customized support is just as essential. Whether you’re an agent or an upline, cutting through the digital noise and focusing on meaningful solutions can make all the difference—for your business and your clients.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Why Agents Should Think Twice Before Celebrating Industry “Good News”On the latest episode of Insurance Business Babes, hosts Kathe Kline and Joanna Wyckoff dive into the issues behind Medicare’s disaster SEPs (Special Election Periods), recent government reversals, and why not all agent celebrations are necessarily cause for joy. If you’re an agent who’s popped the champagne over recent changes, this episode is for you.When "Wins" Aren't Wins for EveryoneThe government recently reversed a rule, now allowing agents to enroll clients using the disaster SEP again, rather than having clients call Medicare directly. On the surface, this sounds like a win, but Kathe and Joanna urge caution. The reversal makes it easier for bad actors—especially call centers—to abuse SEPs for commission, often enrolling vulnerable clients in unsuitable or unnecessary plans. The end result? Honest agents face unfair competition and a system that can hurt clients without careful oversight.The Real Cost of Abused SEPsDisaster SEPs are meant for people genuinely affected by natural disasters and unable to enroll during typical periods. Kathe shares stories about agents moving clients between plans quarter after quarter under questionable pretense. Not only does this strain trust in the industry, but it also puts pressure on carriers and small agents alike. Frequent rollovers, rapid disenrollment, and adverse selection can damage both client outcomes and carrier profitability, leading to fewer good products in the market.Small Business Agents: The Ones Getting SqueezedAs Joanna notes, regulatory changes intended to clamp down on abuse often make life harder for solo agents and small agencies, not the big call centers causing most issues. Increased documentation, lengthy disclaimers, and constant regulation can be overwhelming, especially when honest agents get painted with the same broad brush.Celebrate Wisely—and Put Clients FirstFinally, Kathe and Joanna remind agents that cutting corners or exploiting loopholes ultimately harms your reputation and client base. Instead, build your book with integrity, focus on true client needs, and don’t be swayed by industry “wins” that may only benefit the big players. Diversify, cross-sell, and always act as if you were advising your own family member—your clients (and your business) will thank you for it.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Unlocking the Power of Automation for Insurance ProfessionalsIn a recent episode of the Insurance Business Babes podcast, host Kathe Kline sat down with automation expert OpeYemi Sanusi to explore how automating everyday business tasks can be a total game changer—especially for insurance professionals and agency owners who want to free up their time and focus on client relationships.Why Automate? The True Cost of Manual TasksKathe opened up about her own experience running an active Facebook group, explaining how time-consuming it was to manually process new member requests and collect data. Like many insurance agents, she realized she was spending valuable hours on low-impact work that could easily be handed off—if not to a virtual assistant, then even better, to a well-built automation! As Ope emphasized, whenever you notice a repetitive task “stresses you out or takes time from your day,” it’s a good candidate for automation.Common Automation Opportunities in InsuranceThe conversation revealed just how many time-consuming processes can be streamlined. Here are some top contenders:Lead Management: From collecting and qualifying incoming leads based on client needs (e.g., prioritizing high-value Medicare supplement prospects), to logging details automatically in your CRM.Appointment Follow-Ups: Automating reminders and documents like scope of appointment forms, ensuring compliance requirements are met without manual checking.Client Communication: Sending out personalized birthday cards, renewal reminders, or even thank you gifts at the click of a button.Data Entry and Compliance: Creating easy workflows to file signed documents, cross-check directories for compliance, and flag potential issues, freeing you from administrative headaches.Custom Automation: Small Businesses Can Benefit TooOpe pointed out that automation isn’t just for huge corporations. Solving small business problems—like auto-filling spreadsheets with storage facility contact details, or scraping podcast emails for outreach—are all fair game. Even better, once these processes are set up, they save both time and money for years to come.Getting Started with AutomationBoth Kathe and Ope agree: you don’t need to be a tech wizard to benefit from automation, especially if you start with expert help. By automating the busywork, insurance agents are empowered to focus on what matters most—building relationships and growing their businesses.Ready to reclaim your time? Take a cue from this episode—identify your most repetitive tasks, and start imagining what an automated future could look like for your agency!You can reach the guest, Ope Sanusi, via email at: opeyemisanusi@gmail.comThis episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

Don’t Be Boring: How Personality and Passion Can Transform Your Insurance MarketingWhen it comes to building a thriving insurance business, standing out from the crowd is key. In the latest episode of the Insurance Business Babes podcast, hosts Joanna Wyckoff and Kathe Kline share invaluable insights into why infusing your marketing with your unique personality and passions isn’t just more fun—it’s also a winning strategy.Let Your Passions Shine ThroughKathe shares the story of an agent whose love for sports became the heartbeat of his marketing. Instead of a boring, generic ad, he brought a local college athlete into the mix, letting his authentic enthusiasm pull in clients with similar interests. The message: skip the cookie-cutter pitches—clients connect with people, not sales slogans.Personal Touches That StickJoanna and Kathe dive into creative ways to make your business memorable. Joanna, who’s both an artist and athlete, sends out custom birthday cards featuring her own artwork, tying in her synchronized swimming passion by using a mermaid design. These personal cards aren’t just eye-catching—they spark real conversations and connections with clients, who frequently notice and comment on these unique touches.Similarly, Kathe discusses leveraging family talents and interests—whether gifting potted plants grown by her sister or sending homemade jams from a baking enthusiast agent. These thoughtful gifts and gestures go far beyond the standard client relationship, making clients feel truly appreciated.Making Meaningful ConnectionsThe heart of Joanna and Kathe’s advice? Attract the right clients by being authentically you. Share your hobbies on social media. Host events that reflect your interests, from ice cream socials to movie nights or cooking classes. Not only do these strategies make your days more enjoyable, but they also foster loyalty, referrals, and conversations that go deeper than just insurance plans.Final Words: Don’t Be BoringThe ultimate takeaway: your personality is your superpower. In a field where everyone may offer the same products, your authentic connections and creative approaches are what will keep clients coming back—and telling their friends. So, when it comes to your insurance business, remember the golden rule from Joanna and Kathe: don’t be boring!This episode is sponsored by CertifiedMedicareAgents.com. Use the coupon code BABES2024 for a free lifetime BRONZE membership.