Barking Mad

Many of the industry’s boldest ideas are bubbling up from fresh, fearless entrepreneurs reshaping the future of pet care. In this episode of Barking Mad, recorded live on the SUPERZOO 2025 show floor, hosts Dr. Stephanie Clark and Jordan Tyler spotlight the startups and innovators rewriting the rules of pet nutrition and wellness. From fresh, vet-formulated diets and allergy-friendly treats to nutrient-dense regenerative organ blends, cost-effective functional ingredients, and a novel H2GO hydration gel, you'll hear firsthand how these brands are transforming pet owners’ pain points into opportunities.Helpful Links🎧 Hear more candid conversations from the SUPERZOO 2025 show floor in each of these three previous episodes:Beyond the Brands: Your Backstage Pass to SUPERZOO 2025Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel SchulofCandid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day!🧠 Learn more about the brands featured in today’s episode:Wynwood Dog Food: https://wynwooddogfood.com/Ambeezy’s Organic Treats: https://ambeezystreats.com/Petbeing: https://petbeing.shop/Phelps Pet Products: https://www.phelpspet.com/Skout’s Honor: https://www.skoutshonor.com/  WagWell: https://wagwellpet.com/🎙️ Tune in to our previous episodes with Cico Rodriguez to hear why regenerative agriculture could very well be the future of farming:The Beautiful Story of Regenerative Agriculture: Does the Future of Pet Food Start with Soil? https://bsmpartners.net/barking-mad-podcast/the-beautiful-story-of-regenerative-agriculture-does-the-future-of-pet-food-start-with-soilAncient Wisdom Meets Modern Science—Behind the Brand with Cave Pets: https://bsmpartners.net/barking-mad-podcast/ancient-wisdom-meets-modern-science-behind-the-brand-with-cave-petsShow Notes00:00 – Inside the Episode01:34 – The Wynwood Dog Food Story08:14 – Behind the Brand with Ambeezy’s Organics13:15 – Amplifying Ingredients Through Regenerative Agriculture20:29 – Blussels: A Functional and Affordable Ingredient Innovation24:03 – Phelps Pet Products’ Hydration Gel for Dogs29:29 – Innovating Old Dogs: Doggy Shampoo and Wipes33:09 – WagWell Breaks the Mold37:48 – Today’s Key Takeaways

Independent pet retailers are the lifeblood of the pet industry—they’re the shops that know your dog’s name, guide you through tricky nutrition questions, and bring innovation to communities long before Amazon catches on. At SUPERZOO 2025, we sat down with the people and brands working to ensure indie retailers don’t just survive, but thrive. Tune in for candid insights from IndiePet, Earthwise Pet, Hollywood Feed, Dave’s Pet Food, and FirstMate Pet Foods about why the independent channel matters, how retailers are adapting to new challenges, and the role brands and organizations play in supporting them. We also spotlight Neighborhood Pet Store Day, happening this year on Saturday, Sept. 27, a nationwide celebration of IndiePet retailers that combines great deals, expert advice, and community connection.Helpful Links🐾 Learn more about Neighborhood Pet Store Day!✨ Find more information about the organizations and brands featured in today’s episode:IndiePet: https://www.indiepet.org/Earthwise Pet: https://earthwisepet.com/Hollywood Feed: https://www.hollywoodfeed.com/Dave’s Pet Food: https://davespetfood.com/FirstMate Pet Foods: https://firstmate.com/ Show Notes00:20 – Inside the Episode01:50 – Meet Todd Dittman and IndiePet07:43 – About Neighborhood Pet Store Day10:46 – Meet Lisa Senafe and Earthwise Pet14:32 – Meet Shawn McGhee and Hollywood Feed20:52 – Meet Dave Ratner and Dave’s Pet Food26:28 – Meet Lizzie Schwakopf and FirstMate Pet Foods25:33 – Today’s Key Takeaways

Live from the show floor at SUPERZOO 2025, we sit down with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods and author of Dogs, Dog Food, and Dogma. In this candid conversation, Schulof pulls no punches on one of the most debated topics in pet nutrition—carbohydrates. From AAFCO’s upcoming Pet Nutrition Facts label changes to the spread of misinformation in pet nutrition, we explore how transparency in labeling could reshape consumer choices and companion animal health. This episode cuts through the noise with hard questions, bold insights, and a behind-the-scenes look at the challenges—and opportunities—facing the pet food industry today.Helpful Links📖 Read more about AAFCO’s upcoming changes pet food label requirements: https://www.petfoodprocessing.net/articles/17244-aafco-approves-new-label-regulations-for-pet-food📈 State of Pet Health 2016 Report from Banfield shows rising rates of diabetes in dogs: https://www.banfield.com/State-of-pet-health#:~:text=Download%202016%20Report%20%2D%20What%20diseases%20are%20affecting%20dogs%20and%20cats🎧 Hear more from the SUPERZOO 2025 show floor in this episode! https://bsmpartners.net/barking-mad-podcast/beyond-the-brands-your-backstage-pass-to-superzoo-2025👀 Check out this past episode—The Billion-Dollar Deception of DCM: https://bsmpartners.net/barking-mad-podcast/the-billion-dollar-deception-of-dcm-inside-ketonaturals-class-action-lawsuit🔬 KetoNatural’s research suggests a better standard-of-care approach for dogs with diabetes: https://academic.oup.com/tas/article/doi/10.1093/tas/txaf017/8008740?login=false, https://academic.oup.com/tas/article/doi/10.1093/tas/txaf018/8003283?login=falseShow Notes00:19 – Inside the Episode03:33 – From Guaranteed Analysis to Pet Nutrition Facts05:13 – Why Carbohydrate Disclosure Matters in Pet Food10:32 – Processing Reality Check13:54 – Market Challenges for Low-Carb Pet Food17:27 – The Role of Misinformation20:37 – Keto Natural’s Research on Doggy Diabetes22:05 – Rising Rates of Diabetes in Dogs23:07 – Misinformation in Pet Nutrition25:33 – Today’s Key Takeaways26:42 – Behind the Booth at SUPERZOO 202527:47 – Stay Tuned for More Candid Conversations!

Invasive fish and marine animals are wreaking havoc on local waterways, economies, and even taking a toll on recreational fishing and boating, but a new wave of innovators is flipping the script. In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler dive into the wild world of invasive species—and how they might just be the next novel proteins in pet nutrition. From Asian carp in the Midwest to green crabs in New England and lionfish in the Gulf, meet the entrepreneurs and innovators turning ecological chaos into sustainable, nutrient-rich pet food. It’s part science, part strategy, and all about reimagining where we get our protein to feed the growing population of pets and people alike.Helpful Links🐟 Learn more about the rebrand from Asian carp to Silver copi: https://wildlifemanagement.institute/outdoor-news-bulletin/august-2022/if-you-cant-beat-em-eat-em-illinois-rebrands-invasive-asian-carp#📖 Read about the invasive species opportunity (and the challenges) from Dr. Stephanie Clark: https://bsmpartners.net/insights/untapped-potential-navigating-the-murky-waters-of-invasive-species-in-pet-food/Get the scoop on the brands and companies featured in today's episode!👇Learn more about Archway Pet (gabe@archwaypet.com) and contact Gabe at: founders@archwaypet.com.Learn more about Pezzy Pets: https://pezzypets.com/Learn more about Polka Dog: https://www.polkadog.com/Learn more about Colgan Carp: www.colgancarp.comLearn more about Channel Fish Co.: https://channelfish.com/🧪 Read more about fish fraud from this University of Singapore study: https://www.frontiersin.org/journals/marine-science/articles/10.3389/fmars.2022.836941/full🌱 Tune in to our previous sustainability episodes🪰 Bug Appétit: From Ick to Innovation on Insect-Based Pet Food: https://bsmpartners.net/barking-mad-podcast/bug-appetit-from-ick-to-innovation-on-insect-based-pet-food♻️ Is Recyclable Pet Food Packaging A Lie? Unraveling The Pet Industry’s Plastic Waste Problem: https://bsmpartners.net/barking-mad-podcast/is-recyclable-pet-food-packaging-a-lie-unraveling-the-pet-industrys-plastic-waste-problem🍎 One Man’s Trash Is Another Dog’s Treasure: The Story of Upcycled Pet Food: https://bsmpartners.net/barking-mad-podcast/one-mans-trash-is-another-dogs-treasure-the-story-of-upcycled-pet-food🚜 The Beautiful Story of Regenerative...

Step onto the show floor at SUPERZOO 2025, North America’s largest pet industry trade show, without leaving the comfort of your home! In this episode, co-hosts Dr. Stephanie Clark and Jordan Tyler take you behind the booths and into their conversations with first-time exhibitors, longtime industry veterans, and innovators shaping what’s next for pets and their people. From playful product launches to thought-provoking insights on humanization, co-manufacturing, and what real innovation looks like, this is your backstage pass to the buzz, the lessons, and the laughs that made this year’s SUPERZOO experience unforgettable. And stay tuned for more episodes from the SUPERZOO 2025 show floor!Helpful LinksLearn more about SUPERZOO: https://www.superzoo.org/Check out the organizations and brands mentioned in today’s episode:World Pet AssociationAmbeezy’s Organic TreatsWynwood Dog FoodDash & Lili on TikTok, Instagram, and FacebookPetAgThree Dog BrandsBulldog Marketing & Sales and PetbeingPet Pro Media and Pet Industry NetworkPlato Pet TreatsPhelps Pet ProductsDave’s Pet FoodTune in 🎧 Innovation or Imitation? Inside Zoomark 2025Read more about WSAVA Global Nutrition Guidelines from Dr. Bradley Quest, Principal of Veterinary Services at BSM Partners: https://wsava.org/global-guidelines/global-nutrition-guidelines/Show Notes00:00 – Inside the Episode02:23 – SUPERZOO Past and Present09:22 – SUPERZOO 2025 By the Numbers09:51 – First Impressions from Emerging Brands and Pet Influencers17:09 – Insights from Industry Veterans21:12 – Humanization is Here to Stay23:46 – Jordan Eats a Dog Treat24:55 – True Innovation, or Just Good Marketing?29:57 – DYK? The Scoop on Co-Manufacturing35:26 – A Healthy Industry37:18 – Dave Ratner’s Crucial Message for Pet Parents39:15 – Today’s Key Takeaways

Bugs: your dog’s been eating them anyway—why not make it official? In this episode of Barking Mad, Jordan and Dr. Steph dig deep into the world of insect-based pet nutrition—from black soldier fly larvae to crickets to mealworms. You’ll hear from scientists, brand leaders, and strategists about the surprising nutritional benefits, sustainability wins, and cultural hurdles of feeding bugs to our pets. Whether you’re intrigued or totally grossed out, this episode will challenge what you thought you knew about both “ick” and innovation.Helpful Links🦗 Learn more about the companies and brands featured in today’s episode:North American Coalition for Insect Agriculture (NACIA): https://www.nacia.org/  Enviroflight: https://www.darlingii.com/enviroflightProtix: https://protix.com/Entosystem: https://entosystem.com/en/Ynsect: https://www.ynsect.com/Yora Pet Foods: https://yorapets.com/uk/Tuggs: https://www.tuggs.uk/Wilder Harrier: https://www.wilderharrier.com/🔬 Check out Protix’s cutting-edge research on the nutritional benefits of black soldier fly-based dog and cat food: https://protix.com/discovery-centre🦐 The surprising similarity of bugs and crustaceans:  https://www.smithsonianmag.com/science-nature/you-might-think-of-shrimp-as-bugs-of-the-sea-but-a-remarkable-discovery-shows-the-opposite-bugs-are-actually-shrimp-of-the-land-180986303/🤔 Did you know there are already bugs in your food? Read more here: https://bsmpartners.net/insights/creepy-crawly-cuisine-when-banning-synthetics-comes-with-tradeoffs/🌱 Tune in to our previous sustainability episodes♻️ Is Recyclable Pet Food Packaging A Lie? Unraveling The Pet Industry’s Plastic Waste Problem: https://bsmpartners.net/barking-mad-podcast/is-recyclable-pet-food-packaging-a-lie-unraveling-the-pet-industrys-plastic-waste-problem🍎 One Man’s Trash Is Another Dog’s Treasure: The Story of Upcycled Pet Food: https://bsmpartners.net/barking-mad-podcast/one-mans-trash-is-another-dogs-treasure-the-story-of-upcycled-pet-food🚜 The Beautiful Story of Regenerative Agriculture: Does the Future of Pet Food Start with Soil?:

Confused by the term “holistic” on pet food labels? You’re not alone. In this episode of Barking Mad, we unpack what holistic pet nutrition really means—from food energetics and antioxidants to species-appropriate diets and the One Health approach. With expert guests and a no-nonsense approach, join us as we help you navigate the science, the claims, and the gray areas of holistic pet nutrition so you can feed with confidence, not confusion.Helpful Links🔗 The Lifestyle Link: How Home Environments Shape Your Dog’s Health and Happiness: https://bsmpartners.net/insights/the-lifestyle-link-how-home-environments-shape-your-dogs-health-and-happiness/🤔 What does “minimally processed” even mean? https://bsmpartners.net/insights/understanding-minimally-processed-what-it-really-means-for-your-pets-food/🙆 Find more on the CDC’s One Health initiative: https://www.cdc.gov/one-health/about/index.html🔋 Learn more about energetics: https://www.naturopathy-uk.com/news/news-cnm-blog/blog/2020/07/16/the-energy-of-foods-in-chinese-medicine/🌐 Check out Dr. Chris Bessent’s brand, Herbsmith, and Dr. Dody Tyneway-Robi’s brand, Holistic Vet Blend. 📖 Find Rita Hogan’s book, The Herbal Dog, and learn more about her work: https://www.theherbaldog.com/ Show Notes00:00 – Inside the Episode02:09 – What’s Driving This Trend?04:34 – Food is Love—And There Is Such a Thing as Too Much07:47 – A One Health Approach09:28 – Not a Category, But a Concept14:21 – Other Trends Driving Interest in Holistic Pet Nutrition20:45 – Key Principles of Holistic Pet Nutrition24:22 – A Quick Note on Energetics29:00 – Taking an Integrative Approach32:00 – Tips on Who to Trust35:15 – The Herbal Dog by Rita Hogan37:10 – Questions to Ask About Your Pet’s Holistic Dinner38:01 – More Research Needed39:56 – Today’s Key Takeaways

Tons of brands say their packaging is recyclable. But what does that really mean—and how does it actually happen? In this episode of Barking Mad, we unpack the truth behind pet food packaging: misleading claims, infrastructure gaps, consumer confusion, and the realities that make flexible plastics so difficult to recycle. With expert voices from packaging engineers, sustainability leaders, and recycling innovators, we explore where the system is currently breaking down—and the creative solutions shaping a more circular future. From mono-material films to diaper-inspired designs and return-to-retail programs, this conversation is anything but trash.Helpful Links🚮 How much recycled content actually gets recycled? https://www.linkedin.com/pulse/chasing-arrows-what-does-mean-recycling-bsm-partners-tm80c/?trackingId=1suOpuDas%2BvZdnnFKVNzEQ%3D%3D⛴️ Learn more about the US’s exportation of recycling waste: https://repurpose.global/blog/post/us-waste-exporting-explained🌠 Read more about wishcycling: https://www.weforum.org/stories/2021/11/what-is-wishcycling-circular-economy/🌱 Check out this study weighing the tradeoffs of bio-based packaging: https://www.nature.com/articles/s41578-021-00407-8♻️ State-by-state comparison – how well does your state do recycling?: https://www.ball.com/sustainability/real-circularity/50-states-of-recycling☕ Keurig’s expensive case of greenwashing: https://www.canada.ca/en/competition-bureau/news/2022/01/keurig-canada-to-pay-3-million-penalty-to-settle-competition-bureaus-concerns-over-coffee-pod-recycling-claims.html⚖️ How state legislation can influence federal laws: https://bsmpartners.net/insights/capitol-copycat-how-small-state-laws-can-go-full-on-federal/✒️ Learn more about Extended Producer Responsibility: https://www.oecd.org/content/dam/oecd/en/publications/reports/2024/04/extended-producer-responsibility_4274765d/67587b0b-en.pdf?utm_source=chatgpt.com🎙️ Learn more about today’s guests:Tyler Packaging: https://www.tylerpackaging.co.uk/Veloflex by Thanh Phu: https://www.thanhphupack.com/veloflex.htmlFilm Source Packaging: https://www.filmsourcepackaging.com/rePurpose Global: https://repurpose.global/Petsmart &...

Confused by conflicting headlines about pet nutrition? In this episode, we break down how to spot trustworthy research, avoid common pitfalls in scientific studies, and use AI tools to become a savvier, science-minded pet parent—no PhD required. Join co-hosts Jordan Tyler and Dr. Stephanie Clark with expert guest Dr. David Harmon as they speak truth to misinformation, give you the confidence to separate facts from fiction, and advocate for sound science when it comes to your pet’s health.Helpful Links🎙️ This episode calls back to several previous episodes:The Billion-Dollar Deception of DCM: Inside KetoNatural’s Class-Action Lawsuit: Learn more about the DCM scandal and how it’s shaped the pet food industry.Copper Confusion: Separating Science from Speculation in Pet Nutrition: Why we should pump the brakes on changing copper level guidelines for pet diets.Think Twice: Even Bad Science Can Get Published: Sharpen your critical thinking by exploring how flawed studies make it to print.Pawing Through the Research: Uncovering the Fatal Flaws of DCM: Dive deep into the data gaps driving the ongoing DCM debate.🧠 Check out these AI-powered research tools!Start digging your own rabbit hole with Research RabbitGet evidence-based answers to your questions with Consensus AIElicit—your one-stop shop for literature reviewsUpload research and NotebookLM connect the dots for you📚 Expand your research toolbox with trusted resources like Google Scholar, Semantic Scholar, and PubMed.Show Notes00:00 – Inside the Episode02:06 – We’ve Seen This Movie Before…04:26 – Introducing Dr. David Harmon06:44 – Understanding the Research Pyramid08:56 – The Gold Standard: Peer-Reviewed11:00 – The Components of Scientific Literature14:13 – Common Pitfalls in Reading Research22:00 – Starting With a Solid Framework26:20 – AI-Powered Tool to the Rescue!33:58 – Dr. Harmon’s Take on AI Tools35:42 – Remember: AI Is Just a Tool!37:34 – Today's Key Takeaways

Is your cat litter giving you red flags? In this episode of Barking Mad, we’re breaking up with clay and introducing six sustainable litter options that are ready to commit—odor control, low dust, and all. From corn and walnut shells to tofu and recycled paper, meet the brands turning trash into treasure and poop into performance. Join us as we play matchmaker and help you find the purr-fect partner for your cat’s litter box needs!Helpful Links⛏️ Read more about the ecological impact of strip mining for bentonite clay and silica.🐱 Learn more about:World’s Best Cat Litter 🌽Fresh News 🗞️Catalyst 🪵sWheat Scoop 🌾Naturally Fresh 🌰Dofu Cat 🫛♻️ The upcycling movement isn’t limited to cat litter. Learn more about brands who are taking surplus produce and unsellable food products and turning them into delicious and nutritious pet food and treat products—One Man’s Trash Is Another Dog’s Treasure: The Story of Upcycled Pet Food.🌱 Curious about other sustainability initiatives in the pet industry? Check out our other episodes:One Man’s Trash Is Another Dog’s Treasure: The Story of Upcycled Pet FoodThe Beautiful Story of Regenerative Agriculture: Does the Future of Pet Food Start with Soil?And stay tuned for upcoming episodes about insect protein, sustainable packaging, invasive species in pet nutrition, and more!Show Notes00:00 – Welcome Back!01:55 – The Toxic Traits of Unsustainable Litter Materials05:42 – What Cat Parents are Looking for in a Litter10:59 – Meet Today’s Sustainable Litter Contestants!12:36 – Contestant No. 1: World’s Best Cat Litter16:58 – Contestant No. 2: Naturally Fresh21:15 – Contestant No. 3: Fresh News25:29 – Contestant No. 4: Catalyst29:13 – Contestant No. 5: sWheat Scoop31:29 – Contestant No. 6: Dofu Cat34:58 – Dumping Your Toxic Ex: How to Transition Successfully36:45 – From Sticker Shock to Shocking Savings 39:11 – Are Cat Litters Really Flushable?41:26 – The Truth on Toxoplasmosis44:34 – Be Careful with Composting45:05 – Don’t Eat the Litter!47:40 – Today’s Key Takeaways50:25 – And The Winner Is…

Get ready to go behind the scenes of Zoomark 2025—Europe’s largest pet industry trade show—and uncover what really separates European and American approaches to pet nutrition. From ingredient innovation to marketing tactics, this conversation explores why European pet owners demand proof on product claims, while those in the U.S. are often driven by emotion and storytelling. We’ll share insights from a six-week tour across the continent, revealing cultural differences that shape how we feed and care for our pets. Whether you’re a pet parent or industry professional, this episode provides an expert perspective into innovation, cultural nuances, and what truly makes a pet product stand out in the European pet market.Helpful Links 🐾 Learn more about Zoomark International: https://www.zoomark.it/en/home/2804.html🔗 Check out the websites for Global Pet Expo and SUPERZOO, two of North America’s most-attended pet industry events.🎧 Still curious about pet industry tradeshows? Check out our behind-the-scenes episode from Global Pet Expo 2025 here!💡 Keep up with the latest pet industry trends and insights from our team.Show Notes00:00 – Welcome Back!03:29 – Zoomark 2025 By the Numbers04:27 – Transportation Woes for a Massive Tradeshow08:26 – A Scathing Review: Innovation or Imitation?12:21 – Where is Pet Industry Innovation Really Happening in Europe?13:27 – Using Research to Truly Differentiate15:14 – How the European Pet Market Differs from the American Market27:37 – Porticos, People, and Pets: Key Takeaways from a Six-Week Tour of Europe31:56 – Wrap Up and Stay Tuned!

What if your dog’s favorite treat could help fight climate change? In this episode of Barking Mad, we dive into the world of upcycled ingredients—nutritious, sustainable materials rescued from food waste streams and transformed into pet nutrition gold. Hosts Dr. Stephanie Clark and Jordan Tyler are joined by industry leaders from the Upcycled Food Association, Ag Alchemy, and Trashy to explore how bakery scraps, carrot shavings, and even chicken fat are being reimagined through upcycling. Learn how these “scrappy” ingredients are reshaping pet nutrition, reducing environmental impact, and turning trash into treasure. Whether you're a pet parent or a brand, this is your behind-the-scenes look at the future of sustainable pet food.Helpful Links♻️ Learn more about the Upcycled Food Association.⚗️ Check out Ag Alchemy’s website here.🥕 Learn more about Trashy and Scrapi.👀 Search more pet nutrition brands that are Upcycled Certified: https://www.wherefoodcomesfrom.com/upcycled-products🚮 Dig deeper into data about the global food waste problem: https://www.un.org/en/observances/end-food-waste-day🏠 Learn how you can reduce your own food loss and waste at home: https://bsmpartners.net/insights/embracing-a-solution-mindset-for-international-day-of-food-loss-and-waste/🛒 Read more about Turning Grocery Waste into Nutritious Pet Food Ingredients: https://www.linkedin.com/pulse/turning-grocery-waste-nutritious-ingredients-bsm-partners-f1tbc/ 📖 Research: Is there a market for upcycled pet food? https://www.sciencedirect.com/science/article/abs/pii/S0959652622005960Show Notes00:00 – Welcome Back!01:38 – What Does “Upcycled” Really Mean?04:42 – The Shocking Environmental and Economic Costs of Food Waste07:32 – Upcycling Is Trending—Here’s Why08:40 – The Best Thing Since Sliced Bread13:52 – Getting Trashy (And Scrapi) with Kaitlin Mogentale16:23 – Baby Carrots and Other Examples of Waste-Generating Food Operations20:09 – Other Upcycled Pet Food and Treat Brands Going Upcycled21:44 – Real-World Challenges and Misconceptions25:33 – What Do Pet Parents Really Think About Upcycled Foods?29:02 – Lessons Learned Along the Way31:17 – Making Upcycling More Widely Available & Accessible32:55 – Other Upcycling Trends for Coffee and Chocolate35:06 – Could Other Pet Products Claim Upcycling?39:33 – Wrap Up and Stay Tuned!

In this episode, we tackle the growing threat of H5N1, also known as highly pathogenic avian influenza, and its unsettling spread beyond birds into cats, dogs, and even dairy cattle. An expert panel from BSM Partners explains how the virus is transmitted, what makes it dangerous to pets and people, and why your pet’s food safety practices matter now more than ever. We break down the real risks and share actionable tips for safeguarding your home and pets. Lean on this episode in your quest to stay informed, stay prepared, and protect the companions who rely on you for safe, nutritious food!Helpful Links🧠 Learn more about H5N1 and pet food safety from BSM Partners’ expert team: https://bsmpartners.net/insights/filter/hot-topic-bird-flu👀 Watch our full, FREE webinar on H5N1 and pet food safety here: https://youtu.be/09YfbJPXWi4💼 If you’re a pet food industry professional, check out our separate (also free!) webinar explaining how manufacturers can mitigate H5N1 risk and protect their supply chains: https://youtu.be/z-G1Z7cHuH4  📖 Read more about how the pet food industry is addressing avian influenza from Pet Food Processing magazine: https://www.petfoodprocessing.net/articles/19159-protecting-pets🎧 Curious about comodones? Check out our episode on Global Pet Expo 2025 here! https://bsmpartners.net/barking-mad-podcast/feeding-the-future-pet-trends-and-technology-from-global-pet-expo-2025Show Notes00:00 – Welcome Back!02:37 – H5N1 In Recent News04:07 – What is H5N1, How Does it Spread, and Who is at Risk?06:14 – What We Know About H5N1 Transmission to Pets07:50 – Digging Deeper into Pet Food Risks11:00 – What to Trust, and What to Watch12:53 – Questions to Ask Your Pet Food Brand15:53 – Household Risks & Safe Food Handling Tips23:08 – Environmental Hazards to Consider25:18 – Symptoms of H5N1 Infection in Pets27:59 – Diets to Be Mindful of Amid H5N1 Outbreaks29:28 – Key Takeaways From Our Expert Panel30:44 – Wrap Up and Stay Tuned!

What if the most nutritious food for your pet could also help heal the planet? Join us as we dig deep into the world of regenerative agriculture and what it means for the future of pet food. Co-Hosts Dr. Stephanie Clark and Jordan Tyler sit down with Angela Jackson of the Regenerative Organic Alliance, Caitlyn Dudas of Good Company, and the trailblazing team behind Cave Pets, the first certified regenerative organic pet brand, to unpack the science, the business case, and the tangible impact of regenerative practices—from boosting nutrient density in ingredients to rebuilding biodiversity on farms. (And stay tuned—this episode is the first of many for our ongoing series on sustainability initiatives across the pet industry!)Helpful LinksLearn more about the Regenerative Organic Alliance 🌱 https://regenorganic.org/Hear more from the Cave Pets team about their innovative approach to sustainability and pet nutrition innovation 💡 https://bsmpartners.net/barking-mad-podcast/ancient-wisdom-meets-modern-science-behind-the-brand-with-cave-petsCheck out these real-life studies on regenerative agriculture! 🧠Peer-Reviewed Research: Soil Health and Nutrition Density: Preliminary Comparison of Regenerative and Conventional Farming: https://peerj.com/articles/12848/Peer-Reviewed Research: Soil Health and Nutrient Density: Beyond Organic vs Conventional Farming: https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2021.699147/fullCompany Case Study: White Oak Pastures regenerative beef: https://blog.whiteoakpastures.com/hubfs/WOP-LCA-Quantis-2019.pdfFollow Caitlyn Dudas at GOOD COMPANY as she works to support the regenerative agriculture movement 🌎 https://goodcompanysolutions.com/Read more about the National Organic Program standards 📋 https://www.ams.usda.gov/rules-regulations/organicShow Notes00:00 – Welcome Back!01:34 – Introducing Today’s Guests02:14 – Why Certifications Matter for Pet Nutrition03:31 – Understanding Regenerative Organic Certified (ROC)04:27 – Cave Pets’ Certification Insights05:42 – Sustaining versus Regenerating07:30 – Making the Business Case for Regenerative Agriculture10:01 – Regenerative Agriculture in Practice13:17 – Holistic Benefits of Regenerative Organic Agriculture17:04 – Show Us the Data!19:49 – Consumer Demand for Regenerative Products22:59 – Other Challenges for the Future of Regenerative Agriculture26:23 – A Complex Puzzle33:35 – Other Regenerative Ag Certifications36:26 – ROC’s Impact on the Global Food System39:16 – Conclusion and Farewell

What do dog-friendly popcorn, AI-powered pet feeders, and feline chin acne have in common? They were all part of the conversation at Global Pet Expo 2025—and they tell a bigger story about where the pet care industry is headed. Join us in this exclusive episode as host Jordan Tyler takes you to the heart of the show floor, where tech innovation and nutritional trends collided. From smart feeding systems to shelf-stable cat meals with roots in raw nutrition, we explore true novelty in the pet tech category—and share an important message about the overall state of pet care innovation.Helpful LinksLearn more about Global Pet Expo 2025 🧠 https://www.linkedin.com/pulse/road-global-pet-expo-2025-inside-show-beyond-innovation-9budf/?trackingId=LeZPuy5ib%2FzofY3UhGBJ9A%3D%3DCheck this out 👉 Exploring the pet obesity epidemic, the importance of addressing it, and how the pet industry and pet parents themselves can do so: https://www.linkedin.com/pulse/getting-scale-national-pet-wellness-month-bsm-partners-2rwtc/?trackingId=jFXdNtoOC%2FBwD%2FO9LLamzw%3D%3DRead this 👉 Love with Limits: Humanizing Pets, Without Losing What Makes Them Animals: https://www.petfoodprocessing.net/articles/18800-pets-or-people-the-impact-of-humanizing-petsHear more about personalized and preventive pet care and nutrition 🎧 https://bsmpartners.net/barking-mad-podcast/trends-to-watch-in-2025-part-5-personalized-nutrition-and-preventive-careLearn more about the bird flu and pet food safety…In this article ➡️ https://bsmpartners.net/insights/the-hidden-risk-of-avian-influenza-in-pet-food-protecting-dogs-and-cats/And check out our FREE webinar for pet parents 📹 https://youtu.be/09YfbJPXWi4Show Notes00:00 – Welcome Back!01:57 – Some Trends and Products Sighted at Global Pet Expo 202506:18 – Feeding the Future with Smart Pet Technology07:14 – Introducing David Yoon and Pawsync08:41 – Overfeeding and the Pet Obesity Epidemic11:47 – Meet Sophie Liles and PiFi13:44 – Tech-Powered Portion Control14:16 – Meija Eller Shares More About Artie16:12 – Home-Cooked Meals Without the Hassle18:04 – A Solution for Feline Obesity21:11 – Minimally Processed, Minimal Effort23:10 – Innovation, or Iteration?24:19 – Thank You and Farewell!

What if the pet food labels you rely on to keep your furry family members safe suddenly became meaningless? What if brands could swap ingredients without telling you, slap trendy buzzwords on packaging without proof, and sidestep the very regulations designed to protect your pets? That’s exactly what’s at stake with the PURR Act—a piece of proposed legislation that promises to “unify” pet food regulations, but could actually strip away transparency, eliminate state oversight, and allow for deceptive marketing claims. Join us as we expose the hidden dangers of the PURR Act with Austin Therrell and Dr. Charles Starkey, breaking down exactly how this bill could make it easier for big pet food companies to cut corners while leaving pet parents and smaller brands in the dark.Helpful LinksFind the full text of the Pet Food Uniform Regulatory Reform (PURR) Act of 2025 here: https://www.congress.gov/bill/119th-congress/house-bill/597/textTune in to this previous episode to get the scoop about the expired FDA-AAFCO MOU and why it throws a wrench in new pet food ingredient approvals: https://bsmpartners.net/barking-mad-podcast/are-aafco-and-fda-ever-getting-back-together-how-their-split-will-reshape-pet-nutritionFind your State Representative! https://www.house.gov/representatives/find-your-representativeDownload this form letter, add your information, and send to your elected official: https://docs.google.com/document/d/1Ex9NKTUnP8x0JoP4_llvi0BsaVE7zyzV/edit?usp=sharing&ouid=111590653972486788037&rtpof=true&sd=trueNews articles:“As government reform efforts converge, significant FDA staff cuts are likely:” https://www.agencyiq.com/blog/as-government-reform-efforts-converge-significant-fda-staff-cuts-are-likely/“FDA staff handling drug safety for pets and livestock lost jobs in Trump firings:” https://www.npr.org/sections/shots-health-news/2025/02/19/nx-s1-5301216/federal-layoffs-fda-drug-safety-animalsShow Notes00:00 – Welcome Back!02:32 – Introducing Austin Therrell and Dr. Charles Starkey05:03 – Understanding the Current Pet Food Regulatory Landscape06:17 – Breaking Down the PURR Act10:02 – Taking Power Away from State Regulators13:41 – Streamlining or Undermining?15:11 – Potential Winners and Losers Under the PURR Act17:27 – Key Concerns About the PURR Act23:42 – Red Flags for Pet Parents28:06 – The Real Risk of Undeclared Ingredient Substitutions30:09 – More Work for an Already Understaffed & Underfunded FDA34:00 – Final Thoughts from Austin and Dr. Starkey37:59 – Call to Action and Farewell

Veterinary professionals dedicate their lives to caring for animals—but at what cost? Burnout in the veterinary profession is reaching a crisis point, with long hours, compassion fatigue, and financial stress pushing many to their limits. In this episode, we explore the realities of veterinary burnout with Dr. Joe Hill, DVM, and Dr. Frank Niles, PhD, uncovering the emotional, financial, and systemic challenges that make this field so demanding. We’ll discuss what pet parents can do to support their vets and why industry-wide change is essential for the future of animal care. Tune in to gain a deeper understanding of the pressures behind the exam room and what can be done to create a healthier, more sustainable profession. Helpful LinksLearn more about burnout and compassion fatigue in the veterinary space: https://www.avma.org/news/addressing-causes-burnout-veterinary-medicineConnect with Dr. Hill on LinkedIn: https://www.linkedin.com/in/joe-hill-84b68b95/?originalSubdomain=ukCheck out this program, "Supporting Veterinary Wellbeing," by Royal Canin Academy: https://www.linkedin.com/posts/bronwen-slack_veterinarywellbeing-beyondburnout-mentalhealth-activity-7303534852375465984-lcB0Want to learn more? Discover this book on reshaping the veterinary profession for the better by Joe and Terry Hill: https://www.amazon.co.uk/Vets-Business-Joe-Hill-Terry/dp/1398484792/ref=sr_1_1Show Notes00:00 – Welcome and Introduction02:02 – Key Statistics on Veterinary Burnout03:18 – Personal Stories from Practicing Vets10:25 – Introducing Drs. Joe Hill and Frank Niles12:28 – A Day in the Life of a Veterinarian14:19 – Burnout from a Psychological Perspective15:02 – Expectation Versus Reality16:41 – Understanding Compassion Fatigue23:24 – Personal Coping Strategies from a Former Emergency Vet27:31 – Systemic Issues Contributing to Veterinary Burnout33:20 – Advice for Pet Parents36:35 – The Future of Veterinary Well-Being39:28 – One Final Vet Story42:53 – Final Thoughts and Farewell

What if the key to optimal pet health has been beneath our feet all along? In this episode of Barking Mad, we’re joined by Cico Rodriguez and Kathleen Fleck of Beyond Organic and Cave Pets to explore how regenerative organic agriculture, probiotics from soil, and nutrient-dense organ meats are transforming pet wellness. Learn why soil health is directly connected to human and pet health, why regenerative agriculture could be the future of farming, and hear fresh perspectives on nutrition.Helpful LinksLearn more about Cave Pets and its supplements: https://cavepets.com/  Follow Beyond Organic on Facebook here: https://www.facebook.com/LiveBeyondOrganic/Visit the Garden of Life website: https://www.gardenoflife.com/ Check out the Regenerative Organic Alliance (ROA) website here: https://regenorganic.org/Get in touch with Kathleen Fleck at kathleenfleck@beyondorganicnutritionals.comConnect with Cico Rodriguez and Kathleen Fleck on LinkedIn. Show Notes00:00 – Welcome and Introduction01:50 – Introducing Cico Rodriguez and Kathleen Fleck05:57 – The Origin Story Behind Garden of Life, Beyond Organic, and Cave Pets10:07 – A Skeptic Turned Believer12:11 – Understanding Whole Food Nutrition16:09 – The Powerful Principles of Regenerative Agriculture18:32 – Cave Pets’ Proprietary Ingredients23:22 – Thinking About Sustainability a Little Differently26:16 – Regenerative versus Organic27:19 – A Unique Approach to Innovation28:59 – What’s Next for Cave Pets?31:23 – Conclusion and Farewell

This explosive episode unpacks the rise and fall of grain-free pet food, the controversial roles of the FDA and veterinarians, and the largest lawsuit in American pet food history. Through shocking data and first-hand accounts, join us as we expose how fear and misinformation reshaped an entire industry. Featuring an in-depth interview with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods, this episode reveals the untold story behind one of the pet industry's most elusive scandals.Helpful LinksCheck out some of our other DCM episodes: Think Twice! Even Bad Science Can Get PublishedPawing Through the Research: Uncovering the Fatal Flaws of DCMA Mountain or a Molehill? What Science Really Says about the Incidence of DCMBehind the Research: Revealing the Truth About Diet & DCM in DogsDiets and DCM in Dogs: Are the Answers Found in Poop?!Looking for the research? Find BSM Partners' peer-reviewed DCM research papers here.Follow along with KetoNatural’s lawsuit: https://ketonaturalpetfoods.com/pages/ketonatural-is-suing-hills-pet-nutrition-over-dcm-fraudLearn more about the philosophical phenomenon of Russell’s Teacup (also called Russell's Teapot).Show Notes00:00 - Welcome and Introduction02:22 – Quick Recap of the DCM Scandal03:32 – The Rise of Grain-Free Pet Food09:34 – Grain-Free’s Fall from Grace11:46 – What is BEG Pet Food?15:32 – Introducing Daniel Schulof and KetoNatural Pet Foods20:05 – KetoNatural’s $2.6-Billion Lawsuit Against Hill’s Pet Nutrition22:37 – The Widespread Ripple Effect of the DCM Scandal26:11 – Inventing and Spreading a False Narrative30:39 – Advocating for Accurate Information32:31 – An Update on the Lawsuit33:47 – Understanding Russell’s Teacup / Russell’s Teapot40:13 – Schulof’s Endgame41:49 – Summing Up the Scandal42:46 – The Importance of Scientific Literacy Amid Misinformation44:41 – Conclusion and Farewell

The workplace is evolving, and with it, the challenges of recruiting and retaining top talent have become a critical focus for businesses across industries. Dr. Frank Niles, Principal Business Psychologist at BSM Partners and a seasoned expert in business transformation and leader development, explores the intersection of workplace culture, generational differences, and leadership strategies in this episode. With compelling data on the high costs of turnover, Dr. Niles explains how prioritizing autonomy, competence, and connection can transform tenuous working environments into high-performing, collaborative teams.Helpful LinksGen Z and the Future of Work: https://www.linkedin.com/pulse/gen-z-future-work-bsm-partners-hr3pc/When Leadership Fails: Identifying and Fixing Team Dysfunction: https://www.linkedin.com/pulse/when-leadership-fails-identifying-fixing-team-dysfunction-pphbc/When Leadership Fails: Identifying and Fixing Team Dysfunction: https://www.linkedin.com/pulse/when-leadership-fails-identifying-fixing-team-dysfunction-9brvc/Navigating Uncertain Times: Leadership Lessons from TV Meteorologists: https://www.linkedin.com/pulse/navigating-uncertain-times-leadership-lessons-from-tv-meteorologists-nmttf/One Rule Every Leader Should Follow (And The Rest of Us, Too): https://www.linkedin.com/pulse/one-rule-every-leader-should-follow-rest-us-too-bsm-partners-iwnmc/BSM Partners’ Core Values And Why Identifying Core Values is Crucial for Any Company’s Success: https://www.linkedin.com/pulse/bsm-partners-core-values-why-identifying-crucial-any-companys-1w1ic/4 Ways Gen Z is Influencing the Pet Food Industry: https://www.petfoodindustry-digital.com/petfoodindustry/library/item/october_2024/4225994/Why Companies Are Firing Gen Z Employees—And What Both Can Do About It: https://www.petfoodindustry-digital.com/petfoodindustry/library/item/december_2024/4241564/Learn more about Dr. Frank Niles’ work with BSM Partners: https://bsmpartners.net/team/frank-nilesConnect with Frank on LinkedIn: https://www.linkedin.com/in/frankniles/Show Notes00:00 - Welcome and Introduction02:45 - Business Meets Psychology: Meet Dr. Frank Niles05:25 - The Power of Culture09:39 - The Surprising Costs of High Turnover12:01 - Why This Matters in Manufacturing14:01 - Retail & Veterinary Insights17:25 - The Cascading Effects of Not Investing in Your People19:51 - Generational...