Marketing for Health & Wellness Professionals: Elevate Your Practice

[Episode 252] If your website is getting traffic but not bookings, the problem may not be your design or SEO — it’s your call to action. In this episode, I break down the single most effective way to convert website visitors into clients by simplifying how people get onto your calendar.In this episode, you'll learn:Why too many booking options hurt conversionsThe best call to action for health and wellness websitesHow a single discovery call link improves trust and follow-throughIf you want your website to convert more clients without a full redesign, start here. Check the show notes to see how to simplify your booking process and make it easier for the right people to say yes.Get the full shownotes here!-----website call to action, discovery call booking, wellness website conversions, therapist website strategy, chiropractor website bookings, naturopath website design, healthcare website strategy, booking more clients, website conversion tips, private practice marketing, online scheduling systems, health practice websites---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 251] If your website is getting traffic but not bookings, the problem may not be your design or SEO — it’s your call to action. In this episode, I break down the single most effective way to convert website visitors into clients by simplifying how people get onto your calendar.In this episode, you'll learn:Why too many booking options hurt conversionsThe best call to action for health and wellness websitesHow a single discovery call link improves trust and follow-throughIf you want your website to convert more clients without a full redesign, start here. Check the show notes to see how to simplify your booking process and make it easier for the right people to say yes.Get the full shownotes here!———convert more clients, book more clients, grow your private practice, website design, acupuncture marketing, chiropractic marketing, website strategy, EMR, EHR, wellness website, website designer---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 250] Discovery calls don’t have to feel awkward or salesy. In this episode, Joanna Sapir and I talk about how to use discovery calls as connection tools—so you can filter for right-fit clients, improve results, and create a smoother client journey for your practice.In this episode, you'll learn:Why discovery calls work best as connection points, not sales callsHow to pre-qualify clients before they book sessionsWhat a clear consultation process does for trust and resultsIf discovery calls feel uncomfortable—or your calendar is filling with the wrong people—this episode will help you rethink your process. Come connect with me on Instagram @lemonandthesea or check out the full show notes for Joanna’s resources.Get the full shownotes here!-----discovery calls, sales calls, holistic sales process, therapist discovery calls, chiropractor consultations, wellness business systems, client filtering process, ethical sales, private practice growth, holistic marketing strategy---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 249] One-week website design doesn’t mean rushed or sloppy. In this episode, I break down why I created my One-Week Website Design process and how it helps wellness practitioners launch strategic, SEO-friendly sites—fast.In this episode, you'll learn:Why traditional 3–6 month website timelines drain momentumWhat actually happens during a One-Week Website DesignHow SEO, accessibility, and strategy are built in from day oneIf you’ve been stuck waiting on a website (or dreading another redesign), what would change if it were done in just one focused week? Come connect with me on Instagram @lemonandthesea or book a call to talk through your site.Get the full shownotes here!-----one week website design, wellness website design, therapist seo, chiropractor website, naturopath website, nutritionist marketing, functional medicine website, holistic practitioner marketing, healthcare website design, seo for wellness, accessibility web design, squarespace website design---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 248] Does your website actually reflect what it feels like to work with you? In this episode, we talk about brand alignment, first impressions, and how your website design builds trust before someone ever books.In this episode, you'll learn:Why mismatched branding quietly erodes trustHow your website acts as your practice’s first impressionThree gut-check questions to see if your site feels like youIf someone landed on your website today, would it feel like the same person they’d meet in session? If you’re not sure, come find me on Instagram @lemonandthesea or grab a free website review.Get the full shownotes here!-----website brand alignment, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, pediatric practice website, holistic marketing strategy, first impression website, patient trust online, healthcare website design, website personality---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 247] Thinking about outsourcing your marketing but not sure where to start? In this episode, Deanna Martin and I break down how to prepare your practice for outsourcing, avoid common mistakes, and choose the right support.In this episode, you'll learn:The difference between a VA, social media manager, and strategistWhat to prepare before outsourcing your marketingRealistic timelines and expectations for seeing resultsAre you trying to do all your marketing yourself — or worried about hiring the wrong help? Come connect with me on Instagram @lemonandthesea or grab the full show notes to map your next step.Get the full shownotes here!-----outsourcing marketing, wellness business marketing, therapist marketing support, chiropractor marketing help, naturopath marketing strategy, nutritionist marketing support, healthcare virtual assistant, social media outsourcing, marketing strategist wellness, practice growth strategy, sustainable marketing, marketing systems setup---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 246] As we head into 2026, website design is shifting fast. In this episode, I share my predictions for what will actually matter for health and wellness websites—from niching and SEO to blogging, simplicity, and accessibility.In this episode, you'll learn:Why clear niches and one-on-one services will outperform coursesHow SEO and blogging support AI search (not compete with it)What simpler, more accessible websites need to prioritize in 2026Is your website ready for how people will search, choose, and book care in 2026? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what needs updating.Get the full shownotes here!-----website design trends, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, functional medicine website, holistic practice marketing, seo for wellness, healthcare blogging strategy, accessible website design, private practice growth---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 245] Your Google Business Profile is one of the most overlooked SEO tools for local practices. In this episode, Jona Hysa and I break down how to optimize your profile so the right people can actually find you—and trust you.In this episode, you'll learn:Why Google Business Profiles matter for local SEO and MapsWhat information to update (and what to remove) from your profileHow your profile supports SEO, AI search, and website visibilityWhen was the last time you checked your Google Business Profile? If you’re not sure it’s helping—or it’s been sitting untouched—come connect with me on Instagram @lemonandthesea or review the full show notes.Get the full shownotes here!-----google business profile, local seo strategy, wellness local seo, therapist local seo, chiropractor local seo, naturopath local seo, acupuncturist local seo, healthcare local marketing, seo for practices, google maps visibility, ai search seo, private practice seo---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 244] SEO isn’t just about keywords — your website design plays a huge role in how (and if) you show up on Google. In this episode, I break down how design choices impact SEO and what your website should be doing behind the scenes.In this episode, you'll learn:How design, UX, and accessibility affect search rankingsWhat your website designer should include for SEO successWhy “pretty but strategic” websites bring in more clientsDoes your website look good but struggle to bring in traffic or clients? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what might be missing.Get the full shownotes here!-----website design seo, wellness website seo, therapist website seo, chiropractor website seo, naturopath website seo, healthcare website design, seo friendly websites, private practice seo, accessibility web design, local seo basics, google search optimization, one week website design---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 243] AI doesn’t have to make your content sound generic. In this episode, Sarah Cook and I talk about how to use ChatGPT as a tool—not a replacement—to create content that sounds like you and connects with the right clients.In this episode, you'll learn:How to train ChatGPT to match your brand voiceThe “last 20%” that makes AI content feel humanCommon AI giveaways to edit before publishingAre you using ChatGPT but still editing everything to death—or avoiding it altogether? Come connect with me on Instagram @lemonandthesea or check out the full show notes for tools and resources Sarah shared.Get the full shownotes here!-----chatgpt for wellness, ai content marketing, therapist content writing, chiropractor content marketing, naturopath marketing tools, healthcare copywriting, brand voice ai, ethical ai marketing, small practice marketing, ai writing strategy, content creation tools, wellness business growth---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 242] If your website looks good but isn’t converting, a few small design changes can make a big difference. In this episode, I share five simple website tweaks that help the right patients choose you—and book.In this episode, you'll learn:How to clarify who your website is actually speaking toWhat your homepage must answer above the foldHow to make booking feel easy, obvious, and stress-freeWhen someone lands on your website, is it clear what to do next? If not, come connect with me on Instagram @lemonandthesea or check out the full show notes to start fixing the gaps.Get the full shownotes here!Register for my Website Co-Working Day on Nov. 18th.-----website design tips, wellness website design, therapist website design, chiropractor website design, naturopath website design, patient booking websites, healthcare website strategy, conversion focused design, website calls to action, private practice websites, user friendly websites, website coworking day---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 241] Running ads for a local health practice is very different from online marketing. In this episode, Nicole Eldridge and I break down how Facebook and Instagram ads actually work for local businesses—and how to stop wasting money on the wrong strategies.In this episode, you'll learn:The three types of ads local practices should be runningWhy boosted posts rarely lead to bookingsHow to reach local clients without overcomplicating adsAre ads feeling confusing, expensive, or ineffective for your practice? Come connect with me on Instagram @lemonandthesea or check out the full show notes for Nicole’s resources and next steps.Get the full shownotes here!-----local facebook ads, instagram ads local, wellness practice ads, therapist local ads, chiropractor advertising, naturopath marketing ads, healthcare local marketing, facebook ads strategy, book more patients, local business growth, ads for practices, hometown advantage---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 240] AI search isn’t replacing SEO — it’s built on it. In this episode, I break down what AI actually looks for on your website and how a strong SEO foundation helps both people and tools like ChatGPT trust and recommend your site.In this episode, you'll learn:What AI and search engines look for on your websiteWhy clear structure and real language matter more than trendsSimple SEO updates that support AI search visibilityIs your website clear enough for both people and AI to understand? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what might need updating.Get the full shownotes here!-----ai website optimization, seo for ai, wellness website seo, therapist website seo, chiropractor website seo, naturopath website seo, healthcare ai search, accessible website design, search engine basics, website seo strategy, ai search visibility, refresh vip day---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 239] Marketing doesn’t have to feel pushy to work. In this episode, Michelle Grassic and I talk about what’s actually helping holistic health practices attract new patients—without doing more or following every trend online.In this episode, you'll learn:Why niching down makes marketing easier (not scarier)How clarity improves SEO and patient trustSimple marketing strategies that work for local practicesDoes your marketing feel scattered—or like it’s not reaching the right people? Come connect with me on Instagram @lemonandthesea or check out the full show notes for Michelle’s resources.Get the full shownotes here!-----holistic practice marketing, acupuncture marketing tips, wellness business marketing, therapist marketing strategy, chiropractor marketing tips, naturopath marketing help, local practice marketing, google business profile, niche marketing strategy, patient attraction marketing, ethical marketing wellness, healthcare visibility---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 238] If visitors land on your website and feel confused, they won’t stick around. In this episode, I break down the key questions every wellness website needs to answer so the right clients feel confident taking the next step.This episode, you'll learn:What visitors need to know within seconds of landingHow clarity builds trust and improves bookingsWhy vague messaging quietly costs you clientsIf you’re not sure your website answers these questions clearly, I’ve got you. Grab a free website review and I’ll walk through your site with you, showing exactly what to tweak to book more clients.Get the full shownotes here!-----wellness website clarity, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, acupuncturist website design, healthcare website strategy, book more clients, website conversion tips, private practice websites, website messaging clarity, free website review---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

[Episode 237] If your website used to bring in clients—and now it’s quiet—don’t panic. In this episode, I walk through three simple checks to help you figure out whether the issue is technical, mobile-related, or tied to your messaging and marketing.In this episode, you'll learn:The first things to check when bookings suddenly slowHow broken links and mobile issues quietly block inquiriesWhen the problem is strategy—not your website platformNot sure what’s causing the drop? Grab a free website review and I’ll walk through your site, test the booking flow, and show you exactly what to fix to get things moving again.Get the full shownotes here!-----website not converting, wellness website issues, therapist website troubleshooting, chiropractor website help, naturopath website audit, broken website links, mobile website design, private practice marketing, website booking problems, website site audit, free website review, healthcare website fixes---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Welcome to Elevate Your Practice, the podcast dedicated to helping holistic health professionals simplify and grow their businesses! I’m Samantha Mabe, your host and founder of Lemon and the Sea. In this season intro, I share the show’s evolution from Process to Profitability to our new focus on practical strategies for website, SEO, and marketing—all tailored to practitioners like you.Tune in each week for actionable tips and expert insights designed to attract the right clients and support your thriving practice. Be sure to subscribe to the show and leave a review. Let’s elevate your practice together!---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order value and lifetime value of customers. We also touch on the importance of personalizing the sales funnel and the onboarding process to increase customer satisfaction and retention. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable strategies to take your sales funnels to the next level. Timestamps: [00:01:36] Meet Katy [00:03:16] Career evolution and iteration that leads to business ownership [00:13:14] The parts of a marketing funnel [00:15:10] Your business needs to make a profit to have an impact [00:20:08] Missed buying signals from potential customers [00:26:33] The importance of your onboarding as an extension of your funnel [00:28:24] Adding revenue expansion to your funnel [00:30:16] Ask for the sale [00:33:33] Funnels work for any type of business [00:36:30] Quick funnel fixes you can implement this week [00:41:29] Connect with Katy Key Topics: The importance of being mission-driven and serving the right audience with excellence as a business owner The significance of having a strong offer that sells to the audience and the potential for unlimited success once the website is up and running The discussion on fixing your funnel to improve conversions and identifying leaks in the funnel Ideas on bringing more people into the funnel and the importance of believing in your service and creating ideal case scenarios for clients A successful case study of a fitness funnel that focused on a 6-week program with additional options, emphasizing thoughtful curation The speaker's personal journey as a business owner, navigating career decisions and their sweet spot in the online business world, specializing in funnels Strategies for personalizing the sales funnel and outreach, addressing potential customers' questions and concerns The importance of a well-designed onboarding process to support customers after the purchase and increase engagement and retention. Resources: Katy’s Website Katy’s Instagram Katy’s LinkedIn 5 Ideas for Successful Monthly Conversion Initiatives ---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary equipment images, standalone pricing pages, complex dropdowns in the About section, and separate FAQ pages. Instead, I suggest integrating this information where it makes the most sense, such as services and contact pages. Additionally, I stress the significance of prominently displaying your location to help potential clients easily find you, even if your business is primarily online. By implementing these changes, you can create a website that efficiently guides visitors toward booking your services. Timestamps: [00:01:25] An easy-to-navigate website is essential to converting visitors into clients [00:02:38] What you need to remove from your website [00:02:44] Images of your equipment [00:05:23] Your Pricing/Investment page [00:07:17] About page drop-down links [00:09:58] Your FAQ page [00:12:51] Add your location to your website [00:16:31] Make a plan to take action Key Takeaways: The importance of viewing your website as a strategic journey. Simplifying the user experience and providing quick solutions to client needs. Removing unnecessary equipment images from your website. Replacing standalone pricing pages with comprehensive service pages. The significance of prominently displaying your location for online and local businesses. Simplifying the About section by consolidating information onto a single page. Creating individual provider pages for team-based businesses. Integrating frequently asked questions (FAQs) into relevant pages. Using an FAQ anchor link in the footer to make FAQs easily accessible without diverting traffic from the website's strategic journey. ---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launching. From understanding the principles and emotions involved in a launch to standing out in a saturated space, we'll cover it all. So grab your favorite beverage, sit back, and get ready to learn how to build a business that not only brings in profit but also respects and nurtures your audience. Let's jump in! Timestamps: [00:02:14] Meet Nikki [00:07:33] Launch tactics that may seem unethical [00:09:22] Choose your tactics based on your values and your audience [00:14:15] Ethical launching is good for business [00:17:55] How to align your launch with your business values [00:21:09] Common launch tactics that cause big reactions [00:26:25] Sales psychology in launching and marketing [00:27:25] Tips for planning your next launch [00:31:00] Connect with Nikki Key Topics: Building a sustainable business requires long-term thinking and building good relationships with customers Unethical practices often stem from short-term thinking and the desire to make immediate sales Make customers feel good at every step of their journey, even if they don't buy from you immediately Building a high-pressure sales approach can damage your reputation Be honest and respectful if a potential client is not a good fit for your business There isn't a one-size-fits-all approach to launching Understanding principles and emotions involved in a launch is essential The importance of aligning business values with the audience when launching Tailor copy and messaging to the target audience, rather than blindly copying successful businesses Prioritize transparency, ethical practices, and delivering results to build a successful online business Resources: Nikki’s Website Nikki’s Instagram Nikki’s LinkedIn Launch Goal Calculator ---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea