Small Business Marketing Sweet Spot

I’m chatting with Heather Ferrari about the transformative power of an abundance mindset in business networking. We dive into why creating a supportive community for female entrepreneurs is essential for moving past the "salesy" hustle and finding a more meaningful way to grow together.Enjoy the episode!Connect with Heather Ferrari:⁠Instagram⁠⁠Website⁠⁠EventBrite⁠👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠🧰 I love me a good digital marketing tool. ⁠Peek inside my toolbox.⁠🗞️ Like newsletters? ⁠Digital Marketing Takeaway⁠About This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.Music from #Uppbeat (free for Creators!): ⁠https://uppbeat.io/t/abbynoise/puncher⁠ License code: OEIJ8O6EGGPMSKBU

If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey (Jurrasic Park is popping in to my head). It felt heavy, salesy, and frankly, gross.In this episode, I’m sharing my experience of showing up over the last 18 months and how I’ve changed my mind about what networking actually is to me.I’m diving into:The "Business Card Shove": The moment I realized why some networking feels so icky (and how I checked out immediately).The Client Hunt Myth: Why shifting from "finding clients" to "expanding business contacts" changed my energy.The "Ask" Gap: My fascination with why we ask for help in a group, get a literal solution, and then… never follow up.The Visibility Connection: How meeting people in person actually feeds your website visibility and long-term SEO.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.💡 Related Episodes⁠4 Networking Techniques for Solopreneurs Who Want Quality, Not Quantity⁠⁠How To Escape The Networking Friend Zone Immediately⁠⁠4 Creative Ways to Partner for Growth and Opportunity⁠Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool.This week’s recommended tool is Glimpse.A trends analyzer in the form of a Chrome extension. I use it for specific keywords to see the trend YOY. There is a paid version that gives you more data early on as it claims to see trends before they hit. It's designed to watch rising search volume specifically. Peek inside my toolbox.🎧 This week’s recommended podcast episode is Is Any Brand Really Authentic in Marketing? by Marketing Millenials.This reminds me of a time I went to a conference, I forget what year it was, and I was in awe at a speaker. He seemed so genuine and real and he was truly different than the other speakers. And then he said, this is me, what you see is what you get or something like that, I can't recall the exact words, but he lost me at that moment. But now looking back, I wonder if he said it out of nervousness. Anyway, the point being, saying your authentic or saying it a way to justify doesn't actually make you authentic. I don't know how that word go so overused but now it feels gross to me. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

If you’re anything like me, getting in front of the camera can feel incredibly awkward, and the thought of needing a massive production crew just to post on social media is completely a big fat no. But with AI increasingly blurring the lines of what is real online, showing up as ourselves has never been more important for building trust.In this episode, I chat with McKenzi Taylor, founder of Taylored Photo. McKenzi shares how she is helping business owners ditch the overwhelm through her innovative “Content Happy Hour”… a low-stress, real-world environment where entrepreneurs can network, (sometimes) grab a glass of wine, and capture authentic B-roll and high-quality photos alongside a supportive community.Join us as we discuss why consumers are craving real human connection, how to drop your perfectionism so you can just “show up,” and the secret to repurposing a single video clip for weeks without anyone noticing. We also dive into McKenzi’s 20-year entrepreneurial journey, exploring why dropping rigidity and embracing adaptability is the true key to surviving in today’s fast-paced market.Enjoy the episode!Connect with McKenzi Taylor at Taylored Photo:IG: https://www.instagram.com/tayloredphoto/?hl=enWebsite: https://tayloredphotomemories.com/TikTok: https://www.tiktok.com/@tayloredphoto👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is OpusClip.A video repurposing tool that turns your long videos into short videos.Peek inside my toolbox.🎧 This week’s recommended podcast episode is You Might Also Like: The Tamsen ShowIt's a bonus episode on the Marketing Companion Show podcast.I break my self promises all the time. I used to justify it by saying I changed my mind or thinking I need to give myself grace. But every time I don't keep my promise, it tells my brain that I can't trust myself. There's this weird line between giving myself grace and holding my promises. I don't think there's anything ground breaking in this one but I did enjoy listening to the one promise tactic.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Google doesn't care how pretty your website is. A gorgeous design with a searchability score of zero is nothing more than an expensive digital brochure sitting in a dark corner of the internet where nobody can find it. If that makes you gasp, you'll enjoy this episode. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is wave.video.This tool can create videos from existing blog posts!Peek inside my toolbox.🎧 This week’s recommended podcast episode is Knowledge Mindfulness for Complex Times with Dr. Laila Marouf on the Speaking Your Brand podcast.Speaking of being an expert, Dr. Marouf spoke about how we "tend to just cling to what we know in many ways, defend what we know in many ways, become static, become hardened of what we know." She encourages us to open up to different views and different perspectives.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey (Jurrasic Park is popping in to my head). It felt heavy, salesy, and frankly, gross.In this episode, I’m sharing my experience of showing up over the last 18 months and how I’ve changed my mind about what networking actually is to me.I’m diving into:The "Business Card Shove": The moment I realized why some networking feels so icky (and how I checked out immediately).The Client Hunt Myth: Why shifting from "finding clients" to "expanding business contacts" changed my energy.The "Ask" Gap: My fascination with why we ask for help in a group, get a literal solution, and then… never follow up.The Visibility Connection: How meeting people in person actually feeds your website visibility and long-term SEO.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🧰 I love me a good digital marketing tool. This week’s recommended tool is Glimpse.A trends analyzer in the form of a Chrome extension. I use it for specific keywords to see the trend YOY. There is a paid version that gives you more data early on as it claims to see trends before they hit. It's designed to watch rising search volume specifically. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is Is Any Brand Really Authentic in Marketing? by Marketing Millenials.This reminds me of a time I went to a conference, I forget what year it was, and I was in awe at a speaker. He seemed so genuine and real and he was truly different than the other speakers. And then he said, this is me, what you see is what you get or something like that, I can't recall the exact words, but he lost me at that moment. But now looking back, I wonder if he said it out of nervousness. Anyway, the point being, saying your authentic or saying it a way to justify doesn't actually make you authentic. I don't know how that word go so overused but now it feels gross to me. 🗞️ Like newsletters? Digital Marketing Takeaway💡 Related EpisodesHow To Escape The Networking Friend Zone Immediately4 Creative Ways to Partner for Growth and Opportunity4 Networking Techniques for Solopreneurs Who Want Quality, Not QuantityAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

4 signals to help you spot what’s behind your marketing that you might not consciously see. This episode encourages you to review the energy behind your content. It’s a conversation about fear, compassion, and the difference between proving and actually connecting. Not a how-to, a perspective shift that may drive better results from your marketing efforts.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Streak for Gmail.I love this tool! Mostly for the ability to get links to specific emails. I used to use it for workflow when I did various types of outreach and wanted to follow up. It has multiple ways to view emails, whether it's incoming support or sales. The free version used to let you save templates. That used to be my favorite part because of the batching capability.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is You Don’t Need More Discipline, You Need More Trust on the Small Business Straight Talk podcast. Talk about hitting the nail on the head, looking in a mirror all those cliches. If you think you've failed at improving discipline or if you keep moving your tasks to the next day, this would be a good episode to check out. Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

After hitting publish or turning on a new marketing tactic, there’s often a quiet period where nothing seems to happen. In this episode, I use a quick story about getting stuck in a car wash to explain why that waiting period feels so uncomfortable. I talk about how search visibility, Google Ads, and AI tools take time to respond to changes, even when you’ve done everything right. I share how long I typically wait before evaluating results and what to look for during that time. If you find yourself wondering whether to stay the course or move on too quickly, this episode offers a more realistic way to think about the wait. Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Cinchshare.A social media planning platform that is especially useful if you have FB groups. I was impressed at it's batching capability and the templates it has.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Time is your truest form of wealth (and travel helps you embrace your riches) on the Deviate podcast. I enjoyed the tip about going to markets or squares vs standing in line for touristy things. Lots of good info in this one.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Is it possible to take a vacation from work without actually taking the traditional vacation? What started as a simple way to teach myself, I don't have to work all the time, so that someday I might actually take more than a day or two off work turned into some fun revelations and a new softer start to my days. Now, let me be clear. I'm not sharing anything about time management. This was more about releasing the pressure that I feel to be productive, even though I was thinking going into it, I'd be productive as hell.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Better Proposals.An online software that enables you to create attention-grabbing proposals with the help of an easy-to-use editor and a library of templates.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is How to Get Unstuck: The Science and Soul of Releasing Emotional Loops with Katie Morton. Katie shared a quote from the book, the Artist's Way, that says "Perfectionism I always thought was seeking out the best in things but it was actually me looking for the worst." Mind… blowing… right?Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

If you're feeling stuck on what goal to set for your website, don't just aim for "better SEO." Use this rule instead. Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Flick.A social marketing platform that helps you schedule your social posts, generate hashtags and helps with caption writing. It has some really cool reporting too. Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Coming Home to True Refuge by Tara Brach.Tara's talks often provide insights for me. New awareness into what's in my brain. She says "we habitually leave presence and go for what I call false refuge." She goes on to say that it's not false because it's bad, but because it blocks your way to true refuge, true peace. We need to see them to choose to change them. Fascinating episode.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Wanna get a coffee with me? Depending on your location, we can meet in person or do a virtual. I'm gonna be all over the US this year so there's a good chance I'll show up in your area. The reason I'm offering is because sometimes it's helpful to meet who we will work with. I pride myself and my business on having integrity and being true. And I had an experience lately that was the opposite of that. I ignored the signs and gut feelings and gave the person a shot and I got burned. Thankfully not for a lot of cash but definitely for not trusting myself. So how can we show integrity and good values in our marketing as people are getting to know us? That's what we're going to cover today.Digital Street Cred👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Termageddon.Speaking of digital street cred… this tool is an easy to use app for generating things like a privacy policy, various disclaimers, terms and conditions and end user license agreements.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Micheal J. Fox on Literally! with Rob Lowe. I'm about halfway through but so cool hearing them talk back and forth. I forgot that Michael J. Fox wrote some books, quite a few and now I want them all.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Do you ever find yourself moving "crap" from your desk to your kitchen counter just to feel like you have a "clean" workspace, only to move it back again when you need to cook dinner? If your home feels like a constant shuffle of clutter, it's possible your home’s layout might be sabotaging your focus. In this conversation with Julie Corcoran, owner of JC Renovators, we got into why "pretty" design is secondary to functionality and how the "hidden science" of your home impacts your mental well-being and business performance.Enjoy the episode!Julie’s Instagram ProfileConnect with Julie at ⁠@jcrenovators⁠⁠Julie's Home Remodel Calculator⁠Timeline01:29 Introduction to Julie Corcoran and JC Renovators02:31 The Importance of Functional Design03:41 Maximizing Small Spaces04:25 The Power of Layered Lighting06:01 Navigating Design Choices07:30 AI vs. Professional Design Expertise09:25 Impact of Home Design on Mental Health09:35 Creating a Functional Home Office👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

It's quite possibly I'm taking everyone's story telling advice a little too far in this episode. LOL But you know what? It's ok. What I'm about to share is how it happened. I'm going to share about my trying to get drunk from non-aholic beer and then relate that to our avoidance in business.I identify four key areas where business owners often avoid tasks (visibility, finances, marketing, and analytics) and practical steps to confront these avoidances. Additionally, I introduce the helpful digital marketing tool of the week and recommend a podcast episode. The episode wraps up with an invitation for you to identify and share their own areas of avoidance.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Napkin AI.You plug in numbers, it outputs a pretty format. Literally a few seconds. It's quite amazing.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is 5 Hard Truths That Changed My Design Business in 2025 from The McClain Method podcast. It wasn't a wrap up like some do; he went in to share specific learnings that as a business owner we can benefit from.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

SEO related questions I've been asked or have seen a lot in discussions on various platforms.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Gamma.Quite literally the most thought out tool from a business perspective. The functionally in this thing is what every business owner has been looking for. It creates presentations for you! PDFs too. You can load up your bullet list of notes or word for word what you want and then answer a couple of questions, and bam! You got yourself a handy presentation. I've used it to present ideas and share pricing with prospects. It's so much prettier than a word doc. This visually takes away the boring.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is The Liberating Power of Conscious Intention part 1 by Tara Brach. If you've ever wondered how to get more intentional with your day, this is a good one to listen to.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

A lot of businesses that come to me have a "skeleton website". Bare bones pages that fall short of informing, building trust, and definitely not ranking in search engines. I have 4 questions you can ask to see if your website is a skeleton website.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Keywords Everywhere.It installs as Chrome Extension and keyword data shows in the search results page. If you connect it with Google Analytics and Google Search Console, it adds columns for search volume, CPC, competition and trending.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Shaman's tips for An Amazing 2026 Part 6 on the Jim Fortin Podcast.I realize that not a lot of people are interested in content around shaman advice, however, this was a good episode around person responsibility and convenience.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

This episode was inspired by a friend's IG post on consistency. I feel like I've struggled with it so I decided to ask myself, what does consistency mean to me. How do I stay consistent? The answer turned out to be through resiliency. In this episode, I explore the idea of resiliency as I see it and I’ve also brought in four fellow business owners to weigh in with their stories. Plus I share 6 ways to build that resiliency muscle.Enjoy the episode!Timestamps00:27 Defining Consistency and Resiliency00:51 Exploring Resiliency01:27 Personal Story: Falling Off the Horse03:39 Diana Knezevici's resiliency definition03:59 Sheila Kofahl's Tree in the Storm Analogy05:02 Resiliency in Business06:23 Six Ways to Build Resiliency06:27 Refocus Your Attention07:23 Phone a Friend07:55 Leslie Marshall's story of resiliency09:08 Less Social Media10:21 Acknowledge and Accept11:01 Find Optimism11:34 Isabel Chen's advice for resiliency12:33 Respond Intentionally14:26 Final Thoughts on ResiliencyResourcesLeslie Marshall • Wyldflower NomadWebsite | InstagramSheila Kofahl • And Then She DidWebsite | InstagramDiana Knezevici • Embodied Leadership CoachWebsite | InstagramIsabel Chen • Fairy Fox DigitalWebsite | Instagram | Pinterest👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is SEO Pro Extension⁠. The most clean and simple extension to see the headings and other SEO details for a single page on your website.Peek inside my toolbox for all my tools.⁠⁠🎧 This week’s recommended podcast episode is from ⁠Diary of a CEO, with Brené Brown: The Algorithms Have Forced Us Into A Hidden Epidemic, This Is The Only Way Out!⁠ The title would have you believe it's a bit on the chaos side or pulling at your panic feelers. In fact, it was a wonderful conversation about so many things. Trust being one of them that I particularly enjoyed.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

What a fun convo with fellow marketer Sarah Gemmell! She helps small business owners and solopreneurs who don't have a dedicated marketing team. Sarah has amazing advice around following up, whether to invest time and energy into free or paid networking and shares how we have gotten so scared of being salesy that we've flipped our possible business opportunities to the friend zone.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is BrightLocal.A local SEO tool used by both business owners and SEO professionals. See who your competitors are in the Google map pack and track your keywords for the maps also. Super handy. Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is from Diary of a CEO, called Anxiety Is Just a Prediction. It's one of their most replayed moments. The host, Steven Bartlett, interviewed Lisa Feldman Barrett. It blew my mind. I knew of the concept already but not quiet in this way. And it's one of the reason I continue to listen to episodes even if the title sounds like something I already know. Different people, different perspectives and ways of explaining things. Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

In this episode, I’m joined by Jessie Geroux, a serial entrepreneur, travel expert, and passionate advocate for families navigating life with special needs. Jessie shares her journey of pivoting from real estate into the travel industry, how she’s built businesses that align with both purpose and profit, and why she believes travel is one of the most powerful investments we can make in ourselves. Whether you're in the middle of a business transition or just dreaming about your next trip, Jessie’s story is full of wisdom, warmth, and real-world insight.Enjoy the episode!Timeline00:00 Introduction and Guest Overview00:58 Meet Jessie Geroux: Entrepreneurial Journey02:01 Networking and Business Pivoting03:10 Travel Business and Special Needs Advocacy10:02 Faith and Community Involvement14:34 The Value of Travel18:46 Conclusion and Contact Information👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is How To ClickUp.If you're a fan of ClickUp, you're gonna love this! Learn ClickUp basics in just one day. Taught by ProcessDriven, one of the most knowledgeable teachers on the tool. It's one of the most comprehensive and easy courses I've ever taken. I took it when I first started using ClickUp.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Say "NO" to Awkward Networking with Special Guest, Ande Lyons on the Small Business Casual show. Emily is doing a NO-vember theme and I really appreciate this episode. The word networking has such an icky connotation to it. This episode offers an angle to make it not-icky. Emily's questions are so great. Ande talks about how she follows up and Emily asked what I was exactly thinking, that's a lot of people! She asked how many do we follow up with. Ande also provides a way to help ease the anxiety before going into a magical meetup. When you listen to the episode, you'll understand why I call it a magical meetup.  Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.