Small Business Sweet Spot

4 signals to help you spot what’s behind your marketing that you might not consciously see. This episode encourages you to review the energy behind your content. It’s a conversation about fear, compassion, and the difference between proving and actually connecting. Not a how-to, a perspective shift that may drive better results from your marketing efforts.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🧰 I love me a good digital marketing tool.This week’s recommended tool is Streak for Gmail.I love this tool! Mostly for the ability to get links to specific emails. I used to use it for workflow when I did various types of outreach and wanted to follow up. It has multiple ways to view emails, whether it's incoming support or sales. The free version used to let you save templates. That used to be my favorite part because of the batching capability.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is You Don’t Need More Discipline, You Need More Trust on the Small Business Straight Talk podcast. Talk about hitting the nail on the head, looking in a mirror all those cliches. If you think you've failed at improving discipline or if you keep moving your tasks to the next day, this is would be a good episode to check out. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

After hitting publish or turning on a new marketing tactic, there’s often a quiet period where nothing seems to happen. In this episode, I use a quick story about getting stuck in a car wash to explain why that waiting period feels so uncomfortable. I talk about how search visibility, Google Ads, and AI tools take time to respond to changes, even when you’ve done everything right. I share how long I typically wait before evaluating results and what to look for during that time. If you find yourself wondering whether to stay the course or move on too quickly, this episode offers a more realistic way to think about the wait. Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🧰 I love me a good digital marketing tool.This week’s recommended tool is Cinchshare.A social media planning platform that is especially useful if you have FB groups. I was impressed at it's batching capability and the templates it has.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Time is your truest form of wealth (and travel helps you embrace your riches) on the Deviate podcast. I enjoyed the tip about going to markets or squares vs standing in line for touristy things. Lots of good info in this one.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Is it possible to take a vacation from work without actually taking the traditional vacation? What started as a simple way to teach myself, I don't have to work all the time, so that someday I might actually take more than a day or two off work turned into some fun revelations and a new softer start to my days. Now, let me be clear. I'm not sharing anything about time management. This was more about releasing the pressure that I feel to be productive, even though I was thinking going into it, I'd be productive as hell.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🎧 Mentioned in the episode... ⁠From Depleted to Restored: Which Type of Rest Do You Need Most?⁠ on the Small Business Casual with Emily Aborn🧰 I love me a good digital marketing tool.This week’s recommended tool is Better Proposals.An online software that enables you to create attention-grabbing proposals with the help of an easy-to-use editor and a library of templates.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is How to Get Unstuck: The Science and Soul of Releasing Emotional Loops with Katie Morton. Katie shared a quote from the book, the Artist's Way, that says "Perfectionism I always thought was seeking out the best in things but it was actually me looking for the worst." Mind… blowing… right?🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

If you're feeling stuck on what goal to set for your website, don't just aim for "better SEO." Use this rule instead. Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🧰 I love me a good digital marketing tool.This week’s recommended tool is Flick.A social marketing platform that helps you schedule your social posts, generate hashtags and helps with caption writing. It has some really cool reporting too. Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Coming Home to True Refuge by Tara Brach.Tara's talks often provide insights for me. New awareness into what's in my brain. She says "we habitually leave presence and go for what I call false refuge." She goes on to say that it's not false because it's bad, but because it blocks your way to true refuge, true peace. We need to see them to choose to change them. Fascinating episode. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Wanna get a coffee with me? Depending on your location, we can meet in person or do a virtual. I'm gonna be all over the US this year so there's a good chance I'll show up in your area. The reason I'm offering is because sometimes it's helpful to meet who we will work with. I pride myself and my business on having integrity and being true. And I had an experience lately that was the opposite of that. I ignored the signs and gut feelings and gave the person a shot and I got burned. Thankfully not for a lot of cash but definitely for not trusting myself. So how can we show integrity and good values in our marketing as people are getting to know us? That's what we're going to cover today.Digital Street Cred👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🧰 I love me a good digital marketing tool.This week’s recommended tool is TermageddonSpeaking of digital street cred… this tool is an easy to use app for generating things like a privacy policy, various disclaimers, terms and conditions and end user license agreements.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Micheal J. Fox on Literally! with Rob Lowe. I'm about halfway through but so cool hearing them talk back and forth. I forgot that Michael J. Fox wrote some books, quite a few and now I want them all.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Do you ever find yourself moving "crap" from your desk to your kitchen counter just to feel like you have a "clean" workspace, only to move it back again when you need to cook dinner? If your home feels like a constant shuffle of clutter, it's possible your home’s layout might be sabotaging your focus. In this conversation with Julie Corcoran, owner of JC Renovators, we got into why "pretty" design is secondary to functionality and how the "hidden science" of your home impacts your mental well-being and business performance.Enjoy the episode!Julie’s Instagram ProfileConnect with Julie at ⁠@jcrenovators⁠⁠Julie's Home Remodel Calculator⁠Timeline01:29 Introduction to Julie Corcoran and JC Renovators02:31 The Importance of Functional Design03:41 Maximizing Small Spaces04:25 The Power of Layered Lighting06:01 Navigating Design Choices07:30 AI vs. Professional Design Expertise09:25 Impact of Home Design on Mental Health09:35 Creating a Functional Home Office👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.Peek inside my toolbox for all my tools.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

It's quite possibly I'm taking everyone's story telling advice a little too far in this episode. LOL But you know what? It's ok. What I'm about to share is how it happened. I'm going to share about my trying to get drunk from non-aholic beer and then relate that to our avoidance in business.I identify four key areas where business owners often avoid tasks (visibility, finances, marketing, and analytics) and practical steps to confront these avoidances. Additionally, I introduce the helpful digital marketing tool of the week and recommend a podcast episode. The episode wraps up with an invitation for you to identify and share their own areas of avoidance.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is Napkin AI.You plug in numbers, it outputs a pretty format. Literally a few seconds. It's quite amazing.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is 5 Hard Truths That Changed My Design Business in 2025 from The McClain Method podcast. It wasn't a wrap up like some do; he went in to share specific learnings that as a business owner we can benefit from.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

SEO related questions I've been asked or have seen a lot in discussions on various platforms.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is Gamma.Quite literally the most thought out tool from a business perspective. The functionally in this thing is what every business owner has been looking for. It creates presentations for you! PDFs too. You can load up your bullet list of notes or word for word what you want and then answer a couple of questions, and bam! You got yourself a handy presentation. I've used it to present ideas and share pricing with prospects. It's so much prettier than a word doc. This visually takes away the boring.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is The Liberating Power of Conscious Intention part 1 by Tara Brach. If you've ever wondered how to get more intentional with your day, this is a good one to listen to.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

A lot of businesses that come to me have a "skeleton website". Bare bones pages that fall short of informing, building trust, and definitely not ranking in search engines. I have 4 questions you can ask to see if your website is a skeleton website.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is Keywords Everywhere.It installs as Chrome Extension and keyword data shows in the search results page. If you connect it with Google Analytics and Google Search Console, it adds columns for search volume, CPC, competition and trending.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Shaman's tips for An Amazing 2026 Part 6 on the Jim Fortin Podcast.I realize that not a lot of people are interested in content around shaman advice, however, this was a good episode around person responsibility and convenience.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

This episode was inspired by a friend's IG post on consistency. I feel like I've struggled with it so I decided to ask myself, what does consistency mean to me. How do I stay consistent? The answer turned out to be through resiliency. In this episode, I explore the idea of resiliency as I see it and I’ve also brought in four fellow business owners to weigh in with their stories. Plus I share 6 ways to build that resiliency muscle.Enjoy the episode!Timestamps00:27 Defining Consistency and Resiliency00:51 Exploring Resiliency01:27 Personal Story: Falling Off the Horse03:39 Diana Knezevici's resiliency definition03:59 Sheila Kofahl's Tree in the Storm Analogy05:02 Resiliency in Business06:23 Six Ways to Build Resiliency06:27 Refocus Your Attention07:23 Phone a Friend07:55 Leslie Marshall's story of resiliency09:08 Less Social Media10:21 Acknowledge and Accept11:01 Find Optimism11:34 Isabel Chen's advice for resiliency12:33 Respond Intentionally14:26 Final Thoughts on ResiliencyResourcesLeslie Marshall • Wyldflower NomadWebsite | InstagramSheila Kofahl • And Then She DidWebsite | InstagramDiana Knezevici • Embodied Leadership CoachWebsite | InstagramIsabel Chen • Fairy Fox DigitalWebsite | Instagram | PinterestTool of the Week 👉 SEO Pro Extension.The most clean and simple extension to see the headings and other SEO details for a single page on your website.Peek inside my toolbox for all my tools.⁠Recommended Podcast 👉  from Diary of a CEO, with Brené Brown: The Algorithms Have Forced Us Into A Hidden Epidemic, This Is The Only Way Out!The title would have you believe it's a bit on the chaos side or pulling at your panic feelers. In fact, it was a wonderful conversation about so many things. Trust being one of them that I particularly enjoyed.👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

What a fun convo with fellow marketer Sarah Gemmell! She helps small business owners and solopreneurs who don't have a dedicated marketing team. Sarah has amazing advice around following up, whether to invest time and energy into free or paid networking and shares how we have gotten so scared of being salesy that we've flipped our possible business opportunities to the friend zone.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.Peek inside my toolbox for all my tools.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is BrightLocal.A local SEO tool used by both business owners and SEO professionals. See who your competitors are in the Google map pack and track your keywords for the maps also. Super handy. Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is from Diary of a CEO, called Anxiety Is Just a Prediction. It's one of their most replayed moments. The host, Steven Bartlett, interviewed Lisa Feldman Barrett. It blew my mind. I knew of the concept already but not quiet in this way. And it's one of the reason I continue to listen to episodes even if the title sounds like something I already know. Different people, different perspectives and ways of explaining things. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

In this episode, I’m joined by Jessie Geroux, a serial entrepreneur, travel expert, and passionate advocate for families navigating life with special needs. Jessie shares her journey of pivoting from real estate into the travel industry, how she’s built businesses that align with both purpose and profit, and why she believes travel is one of the most powerful investments we can make in ourselves. Whether you're in the middle of a business transition or just dreaming about your next trip, Jessie’s story is full of wisdom, warmth, and real-world insight.Enjoy the episode!Timeline00:00 Introduction and Guest Overview00:58 Meet Jessie Geroux: Entrepreneurial Journey02:01 Networking and Business Pivoting03:10 Travel Business and Special Needs Advocacy10:02 Faith and Community Involvement14:34 The Value of Travel18:46 Conclusion and Contact Information👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.Peek inside my toolbox for all my tools.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is How To ClickUp.If you're a fan of ClickUp, you're gonna love this! Learn ClickUp basics in just one day. Taught by ProcessDriven, one of the most knowledgeable teachers on the tool. It's one of the most comprehensive and easy courses I've ever taken. I took it when I first started using ClickUp.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Say "NO" to Awkward Networking with Special Guest, Ande Lyons on the Small Business Casual show. Emily is doing a NO-vember theme and I really appreciate this episode. The word networking has such an icky connotation to it. This episode offers an angle to make it not-icky. Emily's questions are so great. Ande talks about how she follows up and Emily asked what I was exactly thinking, that's a lot of people! She asked how many do we follow up with. Ande also provides a way to help ease the anxiety before going into a magical meetup. When you listen to the episode, you'll understand why I call it a magical meetup.  🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

I was overwhelmed because my all-black, minimalist wardrobe didn't match where I was in my business, and I wanted a strategic, intentional closet. So I brought brand stylist Jackie Wheeler on the show to go through her entire process, starting with the core idea that your personal style is your most powerful nonverbal brand message. You'll hear us go through my color analysis and right into my closet, where Jackie showed me how to build combinations and a strategic shopping list. This episode is about ditching decision fatigue and gaining the kind of confidence that makes getting dressed feel like a strategic move.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.Peek inside my toolbox for all my tools.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

 You've probably seen like 47,000 posts about how social media is ruining everything, how the algorithms are trash, and how we should just all delete our accounts and return to carrier pigeons. I even saw a headline from Marketing Brew that said, quote, social media use is plateauing as users face scroll fatigue.Despite that and how I've been feeling personally, I'm not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that's commonly shared.Enjoy the show!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is SE RankingThere are many apps out there claiming they are an SEO tool. This is one of them. My preferred one. It has a simple interface. Support has been responsive when I use it. I use it for site audits, page specific audits, and finding back links for client websites. I definitely underutilize this tool. (They claim they are an agency tool, but solopreneurs can benefit from it as well.)Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Why Do You Always Feel Like You're Struggling on the Sabrina Zohar show.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

 I've been noticing more and more of you experimenting with Google ads, which is exciting and a question keeps coming up. Should you send that traffic to your homepage or create a dedicated landing page? It's a great question because it affects your ad spend and your return. So let's talk about it.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is ClickUp. For projects and tasks, I have used this in the past for my own business and for clients. I love their support. I don't think there's anything it doesn't do. The bit I like the most about it was the ability to email right from inside a task. I haven't used it for awhile but of course like to recommend it because everyone has varied tool preferences. It's worth a test run.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is AI Manipulating Your Mental Health on the Jordan Harbinger Show. This is a disturbing albeit educational episode. My jaw kept dropping.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

Strategic Business Coach, Marci Rossi, spills the beans of systems and processes, the benefits of proper onboarding, and the challenges of solo entrepreneurship. She shares her favorite digital tools along with tips for using templates and documenting procedures. She also reveals why she quit social media and how shifting her focus to collaborations and email marketing significantly grew her business. Tune in for actionable advice on optimizing your workflows and increasing productivity.01:19 Marcy Rossi's Business Coaching Insights03:22 Importance of Systems and Processes05:33 Defining Your Audience and Business Pivoting12:12 Favorite Tools and Software Recommendations17:58 Choosing Between Zapier and PLI18:53 The Importance of Templates and SOPs20:27 Managing and Storing SOPs21:38 Finding the Right System for You24:37 Balancing Multiple Tabs and Windows28:35 The Case for Systems and Documentation30:04 Stepping Away from Social MediaEnjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!Peek inside my toolbox for all my tools.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

I thought nomading was care-free and spontaneous. I envisioned a massive amount of freedom. I didn't realize how much planning was involved nor did I realize the amount of self reflection that got slapped into my face. This is my story of nomading for 14 months and what I got out of it in the event you have been considering it and want to hear one unstoppable woman's perspective; that's me.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!🧰 I love me a good digital marketing tool.This week’s recommended tool is Time Management Made Simple. It's put on my productivity specialist Amber De La Garza.I've always wanted to get more organized with my calendar and tasks and have a clean inbox. When I have a clean inbox, oh baby. That's a good day. This is a direct course, you can go at your own pace. If you're looking to find more time, this course will help you find it.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is  by Dan Koe. It's called Social Media Keeps Getting Worse, how Your Dopamine Is Being Hijacked. I found this one pretty interesting. And it goes into a little bit of history as well, but I had some good takeaways and just, I like getting more information around this whole social media thing.Especially it seems like the whole collective, like everybody, there's just like this big change in how social media is being looked at. And as business owners it's even more concerning or more confusing because how do we use social media and maybe stay away from it sometimes personally.  if you listen to the episode, let me know how you like it. I've saved this and other episodes I like into a playlist on Spotify.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

And as business owners, sometimes we feel like we have to be on all the time or like we have to be there. And sometimes it just doesn't quite work like that.  I am so glad to have Karen Jones on the show. She is a grief, recovery and resilience coach, and we talked about some myths around grief and what to say to people, what not to say to people, and also understanding it a little bit more because there was a lot, I felt like grief and people going through a lot of stuff recently.Enjoy the episode!Timeline00:45 Karen Jones' Background and Approach to Grief01:37 Starting the Conversation on Grief03:13 Debunking Myths About Grief05:36 The Process of Healing and Coping Mechanisms08:56 Addressing Different Types of Grief10:43 Supporting Others Through Grief19:16 The Importance of Witnessing Grief22:24 Final Thoughts and ResourcesIf you’d like to learn more about Karen or download her guides...Website: iamkarenjones.comGuides: Download hereLinkedIn👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!Peek inside my toolbox for all my tools.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.