Mind Your Wedding Business Podcast

Social media can bring potential clients to your business, but what happens once they land on your profile? In this episode of Mind Your Wedding Business, Kevin sits down with Nina Addeo of I Do Wedding Marketing to talk about how wedding pros can create social media that attracts the right audience instead of leaving potential clients confused.Nina shares how clear messaging, an optimized profile, strong storytelling, and a mix of polished and real-life content can help potential clients better understand who you are, what you offer, and whether you’re the right fit. She also explains why your inquiries and sales conversations can be some of your best tools for figuring out what your social media may be missing.Nina Addeo is the founder of I Do Wedding Marketing, a social media and marketing company dedicated to helping wedding professionals turn their online presence into a consistent source of inquiries and bookings. With a background in digital marketing and a deep focus on the wedding industry, Nina is known for her practical, no-fluff approach to content that prioritizes clarity, strategy, and results. She is also the host of the I Do Wedding Marketing Podcast, where she shares actionable insights to help wedding pros grow sustainable, profitable businesses.Highlights:How to tell if your social media is attracting the right potential clientsWhy your profile should clearly communicate who you are, what you do, and where you workHow storytelling can help educate couples and create warmer leadsWhy polished portfolio content and real, behind-the-scenes content both have a place in your strategyHow your inquiries and sales calls can reveal gaps in your social media messagingWhy relying too heavily on AI-generated content can cause your personality to get lostConnect with Nina: Website Instagram Facebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Standing out in the wedding industry can feel harder than ever, especially when couples have so many options competing for their attention. In this episode of Mind Your Wedding Business, Kevin sits down with wedding business marketing expert Becca Pountney to rethink the traditional marketing funnel and explore a new way to approach the customer journey.Becca breaks down her “marketing theme park” approach and SCREAM framework, sharing how wedding pros can stand out, create better experiences, generate recommendations, and give potential clients more ways to connect with their business.Becca is the UK’s leading wedding business marketing expert. With a background in film and production, she has scaled her consultancy business to help and develop other wedding pros. Becca has also written a book and hosts a successful, award-winning podcast that allows her to further share her expertise with the wedding industry and help wedding pros grow.Highlights:Why the traditional marketing funnel doesn’t always reflect how today’s couples make booking decisionsHow the “marketing theme park” offers a different way to think about the customer journeyThe SCREAM framework and how wedding pros can apply it to their marketingWhy transparent pricing, recommendations, and client experience matterHow personality can help your business stand out in an increasingly AI-driven marketing landscapeWhy your inquiry and booking data can help you understand what’s actually workingConnect with Becca: WebsiteInstagram LinkedIn Podcast Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Contracts may not be the most exciting part of running a wedding business, but understanding what you’re signing can save you from major headaches. In this episode of Mind Your Wedding Business, Kevin sits down with Casey Glasser, founder of Foundwell Legal, to break down the contract terms wedding pros should actually be paying attention to.Casey shares what to know about common clauses like force majeure, indemnification, cancellation policies, and liability, along with when to push back on a contract and why your agreements shouldn’t be one-size-fits-all.Casey Glasser is the founder of Foundwell Legal, a law practice focused on event contract review. After noticing how often contracts in the event industry are signed without a clear understanding of key terms, she started the firm to work with event planners and their clients on reviewing vendor and venue agreements, as well as drafting and refining planner agreements. Her work focuses on helping clients identify risk, understand their obligations, and approach negotiations with clarity.Highlights:Contract clauses wedding pros should pay closer attention to before signingWhat force majeure, indemnification, and other common contract terms actually meanWhy copying and pasting contract language can create problems for your businessHow strong contracts can help set expectations and prevent miscommunicationWhen to negotiate a contract term and how to approach the conversationWhy it’s important to periodically review and update the contracts you useConnect with Casey: WebsiteInstagram LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

A beautiful website doesn’t always mean a website that converts. In this episode of Mind Your Wedding Business, Kevin sits down with Adrienna McDermott, Owner & Lead Strategist of Ava And The Bee, to discuss how your website could be costing you inquiries without you even realizing it.Adrienna shares what wedding pros should be paying attention to beyond aesthetics, from website analytics and clear messaging to pricing, testimonials, contact forms, and making it easy for potential clients to take the next step.If you’re getting website traffic but not enough inquiries, this episode is packed with practical ways to figure out where potential clients may be getting lost, and what you can do about it.Adrienna McDermott is the founder and CEO of Ava And The Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist, she intimately understands vendors' challenges when standing out against the competition. With a unique blend of real-world experience and a signature step-by-step process that is always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business.Highlights:Why website analytics should guide your marketing decisionsCommon reasons potential clients leave without inquiringWhat couples are looking for when researching wedding pros onlineHow pricing, testimonials, and clear messaging help build trustThe biggest homepage and contact form mistakes wedding pros makeSimple website updates that can help turn more visitors into inquiriesConnect with Adrienna: WebsiteInstagram Facebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Destination weddings can open the door to an entirely new revenue stream for wedding professionals. In this episode of Mind Your Wedding Business, Kevin sits down with Tami Santini, founder of Paradise Getaways and Destination Wedding & Honeymoon Travel Business Academy, to discuss what it takes to break into the destination wedding travel industry.Tami shares why wedding pros don't need to know everything before getting started, from finding the right niche and building supplier relationships to understanding group travel and creating a message that attracts the right clients. She also explains how destination wedding travel can complement an existing wedding business and create opportunities to continue serving couples long after the wedding day.If you've ever wondered what it takes to work in destination wedding travel (or whether it could be a natural extension of your current services), this episode is a great place to start.Tami Santini is the founder of Paradise Getaways, an award-winning destination wedding travel agency, and creator of The 20K System & Toolkit, North America's leading course for building a destination wedding business. With numerous industry accolades and partnerships with top travel organizations, Tami now shares her strategies to help others achieve success in the wedding and travel industry.Highlights:Why destination wedding travel is a valuable niche for wedding prosWhat a destination wedding travel professional actually doesThe skills you need to get started in the industryWhy specializing can help you stand out and attract the right clientsHow resort and supplier relationships support your businessWays destination wedding travel can create repeat clients and new revenue opportunitiesConnect with Tami: Website InstagramFacebook YouTube LinkedIn Tami’s Ultimate Checklist to Multiply Your Destination Wedding LeadsConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn