Claim OwnershipSeller Performance Solutions
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This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.
We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate a seller before taking them down? What do they need to see in an appeal, to reactivate the account for future selling? What are common mistakes that sellers make trying to get reinstated on Amazon?
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We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate a seller before taking them down? What do they need to see in an appeal, to reactivate the account for future selling? What are common mistakes that sellers make trying to get reinstated on Amazon?
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209 Episodes
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Too many brands are going scorched-earth on Amazon and it’s blowing up in their faces. In this episode, Chris McCabe explains why aggressive tactics against resellers, sloppy counterfeit claims, and “secret” removal services are triggering enforcement actions against the brand itself. Chris breaks down where sellers go wrong: unproven counterfeit allegations, missing test-buy evidence, misuse of Brand Registry, and blind trust in consultants who won’t disclose their methods.
Evasive listing tweaks are triggering suspensions at record speed. One tiny change to a title, one “quick fix” from a VA, or one unnoticed ASIN edit can flip your entire account from green to red overnight. In this episode, Chris breaks down the exact behaviors setting off Amazon’s enforcement systems: misbranding, hidden detail-page edits, restricted-product evasion, illicit ASIN merges, brand registry mismatches, and competitor-driven sabotage you might not catch until it’s too late.
Some sellers are finding out the hard way that Amazon’s AI has no idea what their products are. Chris and Leah dig into what’s really breaking down inside Amazon’s compliance system, how bad categorization, automation, and silence from support teams are creating a perfect storm right before Q4.
We’re already in Q4 (peak chaos season) and Amazon is rolling out massive layoffs. When 30,000 people leave in the middle of the busiest quarter of the year, sellers could feel it first. In this episode, Chris McCabe breaks down what these cuts actually mean for sellers, how internal churn impacts Account Health and enforcement, and what you can do now to stay ahead of the fallout.
It’s Q4, and “escalation” is officially the most overused word in Sellerland.Everyone’s talking about “taking it up the chain,” but most sellers are just sending the same broken appeal to more inboxes. In this episode, Chris and Leah break down what a real Amazon escalation is, and what it’s not.
When one Amazon marketplace goes down, they can all go down. In this episode, Chris McCabe and Leah McHugh break down how international marketplace issues—like Brazil verification failures, account linkage, and Build International Listings (BIL) errors—are deactivating U.S. seller accounts right before Q4.
Think you’re “mostly” following Amazon’s rules? In this episode, Chris McCabe breaks down why “almost compliant” is a fast route to suspension in Amazon’s new zero-tolerance era. Amazon’s patience for gray-area behavior is officially gone.Chris explains what really triggers enforcement, how to build a bulletproof appeal, and why relying on shortcuts, masterminds, or cheap Fiverr fixes is a guaranteed way to lose your account in 2025.
Drowning in tool fatigue? In this episode, Chris McCabe sits down with Yoni Mazor of GoFlow to cut through the chaos and map a simple operating system approach for Amazon-native brands to scale across Walmart, Shopify, eBay, and fast-growing channels like TikTok Shop, Temu, and Shein.
Sellers came home from Accelerate buzzing about “account health improvements” and AI helpers, but what really changes your odds on reinstatement? In this epis0ode Chris McCabe debriefs Leah McHugh on what he heard directly from Amazon teams and execs: tighter intake rules at the on-site support desk, a push to explain denials better, and a higher bar for evidence on review-manipulation cases.
Before you chase rank, name the margin you’re willing to sacrifice. In this episode, Chris McCabe sit's down with Michael Maher of Cartology to break down when to keep work in-house vs. hire an agency (and dodge “agency burn”) and how to set goals you’ll actually honor when rank and margin pull in opposite directions
Amazon just pulled the plug on FBA prep — now what? If you’ve relied on Amazon to handle labeling, packaging, and prep, 2025 just threw you a curveball. In this episode, Chris McCabe sits down with Ephraim Ausch of Tactical Logistic Solutions to unpack Amazon’s decision to exit the FBA prep business — and what smart sellers are doing in response.
When it comes to Amazon suspensions, your first move matters more than you think. Amazon’s enforcement is only getting tougher. Sellers are seeing escalations hit walls faster than ever, especially as we head into Q4. In this episode, Chris McCabe and Leah McHugh break down the rising complexity of Amazon appeals, why Account Health reps are pushing bad advice, and how DIY appeals are killing your chances of reinstatement.
Amazon is set to deprecate over 7,000 variation themes starting September 2nd, and if you're not prepared, your ASIN families could be split apart without notice.In this episode, Chris and Leah dive deep into what this massive variation update actually means for sellers. They break down how to identify if your listings are at risk, what happens when variation themes are retired, and why misuse (even accidental) can now lead to suspension with no Plan of Action option.
If you're waiting until October to start prepping for Q4, you're already playing catch-up. In this episode, Chris McCabe sits down with Keith Hartnett of Better World Products to talk through what brands need to be doing right now to avoid stockouts, optimize listings, and prevent the kind of last-minute chaos that kills margins.
Things look good on the surface.. sales are up, listings are live, ads are running. But when you check the numbers, you’re barely breaking even. Or worse, losing money.In this episode, Chris McCabe talks with Jay Lagarde from eComEngine about why profitability on Amazon has gotten so much harder and what you can actually do about it. They cover everything from rising fees and ad spend to the risks of shortcuts, staff turnover, and chasing the wrong metrics.
Q4 is the most unforgiving time of year for Amazon sellers, and even small mistakes can lead to major losses. In this episode, Chris McCabe and Andrew Morgans of Marknology break down why a rushed approach won’t cut it, covering real examples of promo failures, listing suspensions, and delayed responses that cost sellers thousands. If you want to stay competitive and protected, now’s the time to get strategic.
AI is transforming the way customers shop online, and Amazon sellers can’t afford to ignore it. In this episode, Chris McCabe sits down with Emma Schermer Tamir to explore how ChatGPT, AI search, and AI-driven product discovery are changing the e‑commerce landscape.Learn how these trends will impact Amazon listings, product visibility, buyer behavior and what sellers must do to stay ahead of the competition.
Amazon sellers— Prime Day may be over, but the real work starts now. In this episode, Chris McCabe sits down with Daniela Bolzmann of Mindful Goods to break down what they saw during Prime Week 2025, what went wrong for sellers, and how to avoid those same pitfalls heading into Q4.
Is Amazon’s AI about to wipe out millions of listings? GS1 barcode enforcement isn’t new, and we’ve been warning sellers for years. In this episode, Chris and Leah cut through the noise about UPCs, GS1 and AI "crackdowns."
Everyone thinks they’re invisible… until Amazon proves otherwise.In this episode, Chris McCabe breaks down what’s really happening behind the scenes of Prime Day... account suspensions triggered by sloppy review hacks, sudden takedowns from competitor reports, and why Europe’s sellers are getting hit hard than ever.
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