WeMarketers Podcast | Talks with B2B Marketing Leaders

Content marketing used to feel predictable.Find the right keywords, publish blog posts, rank on Google, and gradually attract traffic.But that playbook is changing fast.In this episode of the WeMarketers Podcast, Andrew Demianenko sits down with Albert Mercadé, Marketing Manager at TalentUp.io, to discuss how the explosion of AI is reshaping the entire content marketing landscape.Today, marketers are no longer competing with just other companies. They are competing with massive volumes of AI-generated content, AI search engines, and platforms that summarize information without sending users to the original source.So the question becomes: how do you stay visible and relevant in this new environment?In this conversation, Andrew and Albert explore:• Why traditional SEO and blog-driven strategies are becoming less effective • How AI search is changing the way users discover content • Why marketers need to move beyond blog posts and diversify content formats • The power of high-value resources like reports and benchmarks • Why in-person events and real human connections are becoming more important than ever• How to build a content ecosystem instead of relying on a single channel • Why consistency and patience still matter in marketingOne key takeaway: marketing isn’t about getting thousands of visitors tomorrow. It’s about building trust, staying visible over time, and reaching the right people at the right moment.⏱️ Chapters01:29 The biggest challenge for content marketers today 04:33 Declining visibility in Google search 06:04 Why relying on one channel is dangerous 06:26 The return of face-to-face marketing and events 07:44 Optimizing content for AI search engines 10:09 How search behavior is changing 11:28 Are blogs still effective today? 14:03 Building a content ecosystem 16:30 Turning subscribers into customers 19:08 The real goal of marketing: revenue 21:21 Measuring marketing impact and attribution 23:34 Why consistency matters in marketing 23:58 Marketing strategies for the rest of 2026 25:30 The rise of agentic AI ____________Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop me a line at info@wemarketerspodcast.com

In this episode of the WeMarketers Podcast, I sat down with Carolina Rodriguez, VP of Marketing at World Emblem, the world’s largest patch and emblem manufacturer.World Emblem is a 30-year-old manufacturing business. Carolina joined five years ago and helped modernize the brand by upgrading creative, building a behind-the-scenes storytelling engine, and aligning marketing and sales around shared outcomes. We also discuss how executive thought leadership on LinkedIn became a powerful growth lever, and what it looks like to scale a marketing team across regions while adopting lean operating principles.Timecodes:1:38 Intro to Carolina Rodriguez and what this episode covers5:09 Rebrand execution, elevated creative, and bold unboxing kits6:56 Internal buy-in, autonomy, KPIs, and sales alignment7:46 Biggest challenge, translating customer needs into technical storytelling8:58 Fixing marketing vs sales with the commercialization team10:05 Scaling the marketing team from 8 to 1810:48 Using lean principles for structure and performance12:41 Why LinkedIn is their strongest channel14:21 Executive storytelling and leadership presence on LinkedIn15:23 The 360 approach across LinkedIn, PR, and ads16:39 Why emblems are everywhere and how that reframed the category19:59 Brand recognition growth and impact on sales21:31 Carolina’s learning system, podcasts, team, and agencies23:23 What they outsource in marketing24:15 The challenge of SEO and evolving algorithms25:07 Investing over 2M in AI to improve the buying experience26:24 Advice on modernizing a legacy brand27:29 How to connect with Carolina on LinkedInAbout the guestCarolina Rodriguez is Vice President of Marketing at World Emblem, the world’s largest patch and emblem manufacturer. With over 20 years of experience across luxury, retail, and manufacturing, she has led high-impact campaigns, managed multimillion-dollar budgets, and driven digital transformation in the US and Latin America. At World Emblem, Carolina leads multi-brand, multi-market strategy, modernizing a 30-year-old manufacturing business through creative storytelling, distinctive packaging, and executive thought leadership that turns branding into measurable growth. You can connect with her on LinkedIn.Connect with Carolina on LinkedIn: https://www.linkedin.com/in/carorod/____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

What does it really take to turn a large conference into a year-round marketing and community engine?In this episode of the WeMarketers Podcast, Andrew sits down with Ivana Spiridonovic, B2B Marketing Manager at WeAreDevelopers, to break down how one of Europe’s largest tech events is marketed before, during, and long after the event days are over.This is a practical conversation for marketers who work with events, content, or community and want to get more long-term impact from limited resources.Timecodes:01:22 – Meet Ivana Spiridonović and the scale of WeAreDevelopers02:44 – How WeAreDevelopers grew from meetups to a 15,000-attendee conference05:12 – How marketing is organized behind a large-scale tech event07:45 – What happens after the event ends: staying relevant all year09:30 – Turning 500+ sessions into content people actually consume12:24 – Using video, social, and speakers to extend event momentum13:53 – Key lessons from running a first large-scale event15:10 – Why event success depends on team trust and preparation18:25 – Handling the unexpected (weather, scheduling, live chaos)20:20 – How event agendas are built: audience-first vs speaker-led23:54 – Getting speakers to commit to topics early (and how to push back)26:14 – Why events feel different from traditional marketing work28:55 – The hardest part of event marketing no one talks about32:23 – Practical advice for in-house teams running events with limited budgets35:11 – How to connect with Ivana and closing thoughtsAbout the guestIvana Spiridonović is a B2B Marketing Manager at WeAreDevelopers, where she helps shape large-scale tech events and initiatives like the HR Leaders Summit, connecting developers, HR leaders, and employers through content, community, and live experiences.Connect with Ivana on LinkedIn: https://www.linkedin.com/in/ivana-spiridonovic-929177174/____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

What if winning in marketing has nothing to do with originality? In this episode, we dive deep into competitive insights -how smart marketers copy what works, spot hidden opportunities, use competitor data for ideas, and focus on leads, not likes.🎙 Guest: Taylor Trusty Co-Founder & CRO at Newslever, a competitive intelligence platform used by 24,000+ marketers at companies like Nasdaq, Deloitte, Toyota, Airbus and more.You’ll learn why:Deleted ads reveal more than ad librariesQuiet B2B content outranks viral content in resultsLong-form videos outperform short-term hypeCopying is a strategy, not a sinTimecodes:01:36 — Who is Taylor Trusty?05:27 — From agency trap to building a SaaS platform09:37 — What competitive insights actually are13:21 — Who really needs competitive intelligence tools?17:05 — The RIGHT way to use competitor data (not clone campaigns)20:03 — Copying vs. stealing: how to do it smart21:13 — Biggest mistakes marketers make with competitor intel23:50 — Hidden signals most marketers overlook24:13 — Deleted ads = the truth your competitors hide29:40 — Best advice: follow quiet signals, not viral noise31:27 — Why long B2B videos convert even with 26 views____________Connect with Taylor Trusty:https://www.linkedin.com/in/taylortrusty/https://taylortrusty.com/ ____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

In this episode of the WeMarketers Podcast, Andrew discusses the future of artificial intelligence in marketing with Maximilian vom Eyser, a senior digital growth strategist at Google's EMEA headquarters. They delve into the opportunities and risks associated with AI, the importance of not over-relying on AI tools, and the need for marketers to maintain emotional intelligence and manual skills. Additionally, they explore changing customer behaviors, the unpredictable nature of user interactions, and how marketers can stay ahead of the curve. Maximilian shares his insights on balancing personalized experiences with data privacy, staying up-to-date with AI advancements, and leveraging AI for practical tasks.Timecodes:01:42 Welcome to the WeMarketers Podcast02:24 Maximilian vom Eyser on AI in Marketing03:00 The Risks of Overreliance on AI11:53 Changing Customer Behaviors with AI19:56 Balancing Personalization and Data Privacy24:53 Transparency in AI Usage by Brands31:36 Maximilian's Personal Approach to Staying Ahead in AI37:46 Essential Skills for Marketers in the Age of AI42:43 Conclusion and Contact Information____________Connect with Maximilian vom Eyser: https://www.linkedin.com/in/maximilian-vom-eyser/____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

In this episode of the WeMarketers Podcast, Andrew sits down with Adriaan Kolff to discuss the profound impact of networking on personal and professional success. Adriaan shares his journey and how his network has been instrumental in his entrepreneurial endeavors. From sharing personal stories to providing practical advice on how to build and leverage networks, this episode is a must-watch for marketers and entrepreneurs looking to expand their reach and influence. Adriaan provides insights into the importance of moving out of one’s comfort zone, the power of giving without expecting anything in return, and the benefits of building a personal brand. Whether you’re just starting out or looking to take your career to the next level, this conversation offers valuable lessons on the power of networking.Timecodes:01:46 Intro02:15 Adriaan's Networking Journey07:52 The Importance of Moving for Growth11:17 Building Networks from Scratch15:24 Organizing Effective Networking Events25:43 Creating a Sense of Belonging29:30 Generosity in Networking30:42 The Real Estate Broker's Unconventional Strategy32:05 The Power of Being a Super Connector32:38 Networking Success Stories36:57 Building and Expanding Your Network37:30 Overcoming Networking Doubts and Fears38:46 Effective Networking Techniques45:36 Leveraging LinkedIn for Networking47:34 The Importance of Personal Branding51:19 Final Thoughts and Future Plans____________Connect with Adriaan Kolff: https://www.linkedin.com/in/adriaankolff/____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

In this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building, the role of data-driven decision making, and the benefits of programmatic demand generation. Sam shares his unique approach to market segmentation, the use of AI in marketing, and the significance of effective collaboration between sales and marketing teams. Tune in for practical insights and real-life experiences from a seasoned marketing leader.Timecodes:01:45 Introduction to Sam O'Brien and the Topic of Broken Marketing02:28 The Dilemma of Data-Driven Marketing vs. Brand Building03:05 Exploring Long-Term Marketing Strategies03:52 Connecting Marketing Efforts to Sales Impact05:35 Dealing with Management Pressure on ROI06:29 Effective Demand Generation and Brand Building07:48 Challenges in B2B Marketing and Long Sales Cycles09:03 Strategies for Market Penetration and Growth21:17 The Role of ABM in Modern Marketing26:25 Leveraging AI and Automation in Marketing32:26 The Structure and Collaboration of Marketing Teams36:16 Conclusion and Final Thoughts____________Connect with Sam O'Brien: https://www.linkedin.com/in/samuelwobrien/____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

In this episode of the WeMarketers Podcast, Andrew interviews Kristina Vukas, Fractional CMO and founder of Plot Twist, to discuss effective content marketing strategies for 2025 and beyond. Kristina shares her journey from being a singer and actress to a successful marketer. They delve into the importance of personal branding, the shift towards authenticity in content, and the use of AI as an assistant rather than a creator. Kristina emphasizes the need for companies to be transparent and human-centric in their marketing efforts. The conversation also covers the evolving consumer behavior, the role of different marketing channels, and practical strategies for balancing AI and human-created content. Kristina shares her data-driven approach to predicting ROI and her vision for the future of content marketing.Timecodes:01:35 Kristina Vukas' Journey in Marketing03:10 Effective Content Marketing in 202505:06 Shifts in Consumer Behavior07:48 Content Strategy and Performance14:20 Balancing AI and Human-Centric Content17:20 Encouraging Team-Generated Content20:40 Collaborating with Sales Teams22:00 Content Marketing for Different Company Sizes23:22 Measuring Content Marketing Success27:47 Future of Content Marketing29:54 Favorite Tools for Content Creation32:12 Conclusion and Contact Information____________Connect with Kristina Vukas:Linkedin: https://www.linkedin.com/in/kristina-vukas/Instagram: https://www.instagram.com/kristinavukas/?hl=en____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

In this episode of the WeMarketers Podcast, Andrew welcomes Ora Gittsovich to delve into effective anti-crisis B2B marketing strategies. They discuss the importance of concentrating on high-value accounts, integrating marketing and sales efforts, and leveraging data to navigate market disruptions.Ora shares insights on maintaining communication and consistency, aligning marketing activities with buying cycles, and building resilient strategies to manage crises. She also emphasizes the role of customer success, reengagement, and the use of tools and automation to enhance performance during challenging times. Tune in for practical tips on surviving and thriving in a crisis, straight from a seasoned marketing expert.Timecodes:01:26 Meet Ora Gittsovich04:14 Defining Crisis in Business06:05 Aligning Marketing and Sales During Crisis09:21 Customer Success and Acquisition Channels10:59 Metrics and Data-Driven Decisions16:56 Anti-Crisis B2B Marketing Strategies23:41 Preparing for Future Crises35:21 The Role of a Fractional CMO38:27 Final Thoughts and Farewell____________Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

Join Andrew in a compelling conversation with Derrick Kinney, a successful entrepreneur and author of 'Good Money Revolution.' Derrick shares insightful stories and strategies on genuine marketing, connecting with clients, and building meaningful business relationships. Learn the power of empathy, the importance of owning a problem, and the value of calm, concise communication. Derrick emphasizes the impact of making others feel valued and part of something bigger, ultimately leading to business success. Timecodes: 01:42 The Power of Genuine Marketing02:31 Derrick Kinney's Personal Journey03:41 Building Connections and Overcoming Challenges07:43 The Importance of Relatable Problems15:11 Effective Communication Strategies18:20 Practicing Your Pitch22:13 Expressing Passion and Solving Problems26:04 The Importance of Genuine Marketing in the Age of AI26:41 Insights from a Wealth Tech Event in Dallas28:15 Humanizing Client Interactions for Better Business31:02 Empowering Your Team to Generate Leads32:17 The Art of Client Visits: Words and Body Language34:22 The Power of Relatable Problems and Range Pricing49:15 The Good Money Revolution: Making Money to Do Good52:37 Conclusion and Ways to Connect with Derrick____________Connect with Derrick Kinney:Instagram: https://www.instagram.com/derricktkinney/Linkedin: https://www.linkedin.com/in/derrickkinney/Website: https://www.successforadvisors.com/Order "Good Money Revolution": https://www.amazon.com/Good-Money-Revolution-Make-More/dp/151077291X____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Do you want to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

In this episode of WeMarketers Podcast, Andrew speaks with Caroline Blijlevens, owner of Digital Marketing Agency Digitmind. Caroline, with extensive experience since 2009, shares insights on adapting SEO strategies to the evolving Google landscape, the relevance of AI tools, and the continued importance of great quality content. Learn how to optimize your content in the AI era, the importance of website performance, and effective strategies for new websites to achieve good SEO results. Stay tuned for recommendations on SEO tools and practical hacks to improve your website’s rankings.Timecodes:01:14 Introduction to the episode02:03 Caroline's Background and SEO Evolution04:04 Modern SEO Strategies and Tools10:02 Importance of Content Quality and AI Integration13:28 Link Building and SEO Challenges17:41 SEO Tools and AI Content Creation21:17 Future of AI in Content and SEO25:36 Technical SEO Tips and Best Practices29:05 Conclusion and Contact Information____________Connect with Caroline Blijlevens: https://www.linkedin.com/in/carolineblijlevens/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml____________Do you want tp become a guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

In this episode of the We Marketers Podcast, host Andrew interviews Matej Stajduhar, CEO and co-founder of Stryng, an AI-powered content marketing platform. They discuss how Matej's initial interest in AI and content marketing led to the creation of Stryng, a comprehensive tool for content creation, editing, and publishing. Matej shares insights into the development journey, the unique features of Stryng, and its application for both small businesses and enterprise marketers. He also explores the challenges and potential of AI in the content marketing landscape. Learn about the future of Stryng, the importance of networking, and practical advice for marketers starting to explore AI solutions.Timecodes:01:26 Meet Matej Stajduhar: Journey to AI Content Marketing05:00 The Evolution and Features of Content Marketing Platform, Stryng09:46 Challenges and Solutions in AI Content Creation14:22 Marketing Strategies and Future Plans for Stryng18:11 Insights and Advice for Aspiring Marketers23:09 The Future of AI in Content Marketing36:00 Conclusion and Final Thoughts____________Connect with Matej Štajduhar: https://www.linkedin.com/in/matej-%C5%A1tajduhar-200b0a81/Try Stryng for free: https://stryng.io/____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

In this episode, Andrew from WeMarketers Podcast chats with Chhavi Chugh, a content manager at Recruit CRM, about the effectiveness of online events and webinars. Chhavi shares insights into her role and the strategies Recruit CRM uses to generate over $50,000 in monthly revenue through webinars. She dives into the details of setting up processes for consistent events, the importance of teamwork, and leveraging various promotional channels. Chhavi also discusses how to ensure high engagement and retention during webinars, and the value of repurposing content post-event. If you're looking to enhance your event strategy, this episode is packed with valuable tips and real-world examples.Timecodes:00:49 Meet Chhavi Chugh: Content Manager at Recruit CRM01:25 The Impact of Online Events on Recruit CRM04:34 Types of Online Events09:02 Running Effective Webinars14:29 Promotional Strategies for Webinars17:33 Leveraging Social Media for Event Promotion20:40 Exploring TikTok and Team Dynamics21:21 Webinar Promotion Strategies22:25 Handling Webinar Registrations23:12 Streaming and Data Collection28:02 Repurposing Webinar Content31:41 Challenges and Solutions in Webinars37:38 Advice for Webinar Beginners40:16 Final Thoughts and Contact Information____________Connect with Chhavi Chugh:LinkedIn: https://www.linkedin.com/in/chhavi-chugh/Email: chhavichugh911@gmail.com____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianWeMarketers Podcast Website: wemarketerspodcast.com____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

In this episode of WeMarketers Podcast, Andrew welcomes Senior Researcher Vladyslav Dombrovskyi from the Institute for Behavioral Studies at American University Kiev. They discuss the importance of self-awareness for marketers, practical techniques like setting clear aims, motivation, learning through practice, and reflection. Vladyslav introduces exercises such as morning pages, the concept of a 'Day Without Fits,' and adapting Shabbat traditions to improve internal connection and decision-making. Learn how observing your own behavior without judgment can lead to significant personal and professional growth.Timecodes:01:56 Vladyslav Dombrovskyi's Background and Journey02:57 Practical Advice for Marketers04:20 Vertical and Horizontal Growth04:54 Connecting with Your Internal Self06:39 Practical Techniques for Self-Connection07:16 Morning Pages Exercise13:33 Day Without Fits Exercise19:21 Following Shabbat for Self-Connection26:59 Conclusion and Final Thoughts____________Connect with Vladyslav Dombrovskyi:LinkedIn: https://www.linkedin.com/in/dombrovskyy/Facebook: https://www.facebook.com/vlad.dombrovskyi/____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

In this episode of WeMarketers podcast, Andrew interviews Lorraine Carter, the founder and director of Persona Design Consultants. Lorraine shares her extensive experience in brand strategy, offering insights into how businesses, from global enterprises to SMEs, can drive growth without a big marketing team. Lorraine underscores the importance of brand strategy over visual design, outlines key components necessary for any brand strategy, and provides practical advice on launching brand initiatives. The conversation touches on topics such as customer psychology, brand audits, and the importance of consistent brand messaging.____________Timecodes:01:45 Lorraine Carter's Background and Experience04:16 Key Components of Brand Strategy for Small B2B Companies04:55 Understanding Brand Psychology and Customer Personas08:26 Developing a Compelling Value Proposition09:05 Importance of Brand Story and Personality12:49 Conducting a Brand Audit17:06 Investing in Brand Assets Strategically26:59 Soft Launch and Market Feedback30:52 Measuring Success and Final Advice35:16 Conclusion and Contact Information____________Connect with Lorraine Carter: Website: https://www.personadesign.ie/Email: lorraine@personadesign.ieLinkedin: https://www.linkedin.com/in/lorrainecarterpersonadesign/YouTube: https://www.youtube.com/channel/UCJXieVMLQ_WibgD3ocqoetg____________Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

In this episode of WeMarketers Podcast, host Andrew interviews Tabitha Whiting, a content strategist and writer for B2B tech startups, currently leading the content department at Ravio, a compensation benchmarking platform. Tabitha shares insights on building a successful content strategy for B2B startups, emphasizing the importance of listening to the market, creating valuable content based on data, and understanding your audience's needs. She also discusses Ravio's unique approach to weaving data insights into content, the challenges of content creation, and the significance of prioritizing community building in their overall strategy. Tune in to learn about effective content types, measuring content success, and leveraging AI tools in content creation.____________Timecodes:00:45 Introduction to Tabitha Whiting03:20 Content marketing strategy foundations at Ravio06:01 Understanding and listening to target audience08:31 Making content stand out from competition11:38 Balancing data sharing in content13:18 Most effective content types and formats17:22 Biggest challenges in content creation21:17 Measuring content success24:40 Future content projects and community building____________Connect with Tabitha Whiting: https://www.linkedin.com/in/tabithawhiting/Visit Tabitha's website: https://tabithawhiting.com/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

In this episode of the WeMarketers Podcast, Andrew sits down with Stella Miranda, a seasoned branding and marketing strategist with over a decade of experience in B2B. They dive deep into the intricate process of rebranding, discussing everything from brand refreshes and repositioning to the full-scale rebranding efforts. Stella shares invaluable insights into the steps involved, the importance of research, internal alignment, and the role of brand consultancies. She also highlights notable examples to illustrate successful rebranding efforts. Whether you're considering a visual update or a complete brand overhaul, this episode offers expert advice to navigate the journey effectively.____________Timecodes:00:50 Meet Stella Miranda: Branding Expert01:33 Understanding Rebranding02:15 Types of Rebranding05:31 Case Studies: Successful Rebranding07:31 Timing and Process of Rebranding10:00 Challenges and Strategies in Rebranding13:29 The Role of External Consultants16:37 Steps in the Rebranding Process32:58 Measuring Rebranding Success37:05 Final Thoughts and Contact Information____________Connect with Stella Miranda: https://www.linkedin.com/in/stella-miranda/Visit Stella's website: https://www.stellamiranda.com.br/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian____________WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

In this episode of WeMarketers podcast, Andrew sits down with Victor Zhuk, Event Technology Manager at Viva Esprit, to delve into the magic of events and how to elevate them from good to great. Victor shares his method of blending technology with creativity to craft bespoke experiences and discusses important aspects such as ensuring attendee happiness, the role of professional event organizers, and impactful use of event technologies. Join us to uncover Victor's unique approach to event management and valuable advice for those starting in the industry.____________Timecodes:01:04 Meet Victor Zhuk: Event Technology Manager01:42 The Magic of Events: Creating Unforgettable Experiences03:09 Ensuring Attendee Happiness and Value11:17 The Role of Technology in Event Management21:14 Challenges in Event Management22:52 Advice for Aspiring Event Managers23:49 Conclusion and Farewell____________Connect with Victor Zhuk: https://www.linkedin.com/in/victorzhuk/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

In this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers.Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and navigating budget and resource constraints.Timecodes:00:00 Introduction: The Power of Original Research00:48 Welcome to WeMarketers Podcast01:09 Diving into the Report: Content that Converts03:20 Key Findings from the Research05:04 Challenges and Solutions in Creating Original Research06:30 Maximizing the Impact of Your Research14:59 Case Studies and AI in Content Creation18:32 Designing and Measuring Effective Research Content19:38 Final Thoughts and Advice for Marketers22:27 Conclusion and Contact Information____________Download Redpoint's research "Content That Converts": https://redpointcontent.com/free-report-download/____________Connect with Becky Lawlor: https://www.linkedin.com/in/beckylawlor/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Join Andrew on WeMarketers Podcast as he discusses the importance of defining your ideal customer profile (ICP) with Ora Gittsovich, CEO of ClickRoads. With over 13 years of experience in B2B marketing, Ora shares insights on how businesses can build relationships, gather critical metrics, and identify their target audience. Learn the difference between ICP and customer persona, strategies for omni-channel marketing, and practical examples of successful ICP implementation. Perfect for startups and established companies looking to break through growth barriers.Timecodes:01:34 Defining Ideal Customer Profile (ICP)01:45 Understanding ICP and Customer Persona04:02 Collecting Metrics and Building ICP05:06 Importance of Customer Interviews08:10 Analyzing Market and Competitors09:34 Developing Marketing Strategies09:51 When to Develop ICP16:06 Practical Tools and Technologies for ICP17:52 Real-Life Success Stories22:03 Common Mistakes in Developing ICP30:08 Final Thoughts and Advice34:39 Blitz Questions and Wrap Up____________Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian