Optometrists Building Empires

What if growing your practice was less about avoiding failure and more about experimenting? In this episode of Optometrist Building Empires, Dr. Brooks Wood shares how he expanded his family’s Allen, TX practice while launching an after-hours urgent eye care network that’s changing patient access to specialty care. From embracing an “experimental growth” mindset to streamlining operations through efficiency and automation, Dr. Wood reveals how he balances clinical excellence with entrepreneurial innovation.Key Takeaways:Don’t be afraid to experiment and refine your services until you find what works. Growth comes from trying, failing, and adjusting rather than waiting for perfect conditions.Create services that fill real patient needs, like after-hours urgent eye care. Meeting patients where they are builds trust and positions your practice as the go-to solution.Look at revenue per square foot, not just chair time, to maximize efficiency. This mindset helps you turn every part of your office into a productive asset.Use automation and templates to streamline repetitive tasks for your staff. The less time wasted on admin work, the more energy your team can dedicate to patient care.Incorporate handheld and mobile technology to make better use of limited space. This lets you expand services and capacity without costly renovations.Build relationships with ERs and urgent care centers to capture referrals. These connections not only benefit patients but also strengthen your practice’s reputation.Invest in medical eyecare experience early in your career. The more comfortable you are with complex cases, the more valuable your role becomes in a growing healthcare landscape.Quote of the Show:“ A lot of doctors still have a healthy fear, but sometimes that fear can stop us from growing and moving forward. ” - Brooks Wood Links:LinkedIn: https://www.linkedin.com/in/brooks-wood-277a40175/  Facebook: https://www.facebook.com/brooks.wood.7/?_rdr Company website: https://www.alleneyecarecenter.com/  Email: brooks.od@urgenteyecaretx.com Phone:  (214) 605-0876Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you build a thriving referral-based optometry practice while balancing growth, family, and future innovation? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Richard Maharaj, Managing Partner at Prism Eye Institute and a leading voice in ocular surface disease. Dr. Maharaj shares how he built and sold a niche, medical-only practice that stood out in the Canadian market, why referrals and collaboration were at the heart of his success, and how his journey has evolved into research, teaching, and AI innovation. From lessons on resilience to insights on practice building, he provides a blueprint for creating an empire that goes beyond financial success to embrace peace, purpose, and impact.Key Takeaways:Don’t worry about having the perfect map for your career. Focus on following opportunities that stimulate and challenge you most. If you want to build a strong referral-based practice, always show accountability and demonstrate your specialized expertise. Relationships will grow naturally when colleagues trust your consistency.Patient and doctor referrals thrive on education and collaboration. Make it a priority to share knowledge often and clearly with both groups.Remember that selling or exiting isn’t just about money. Value your time and peace of mind as much as financial success.You don’t need a big marketing budget to grow. Use writing, speaking, and partnerships with industry to amplify your message.Collaboration with ophthalmology is possible when you identify areas of overlap. Instead of focusing on competition, highlight shared goals for better patient outcomes.Start exploring how AI can support your practice. It can free your team from administrative burdens and help you deliver more efficient care.Quote of the Show:“The greatest equalizer is time. It is a commodity that you really wanna cherish, but if you have faith that the story will unfold, I think that's really crucial.” - Richard MaharajLinks:LinkedIn:https://www.linkedin.com/in/richard-maharaj-od-faao-43180653/ Company website: https://www.prismeyeinstitute.com/  Instagram: https://www.instagram.com/dry.eye.jedi/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can optometrists grow thriving practices while balancing leadership, culture, and innovation? On this episode of Optometrists Building Empires, Dr. Larry Golson, founder of Envision Eyecare and Sherpa Consulting, joins host Ankit Patel to share his journey from cold-start practice owner to industry consultant. Dr. Golson opens up about learning leadership the hard way, developing communication skills that truly connect with patients, and navigating the staffing and reimbursement challenges every private practice faces. From embracing a beginner’s mindset to leveraging specialty services and AI, his insights highlight the mindset shifts and strategies needed to build a resilient, future-ready practice.TakeawaysAdopt a beginner’s mindset. Stay curious, seek expert guidance, and remind yourself that growth starts by being open to what you don’t know.Communicate with clarity and empathy. Simplify your dialogue so patients leave feeling confident in their decisions rather than overwhelmed.Leadership is a skill, not a title. Invest time in learning how to support, challenge, and guide your team as your practice scales.Conflict can strengthen culture when handled well. Address issues directly and frame discussions around shared goals instead of personal grievances.Build resilience in staffing and operations. Hire slowly, incentivize referrals, and move people into roles where they can truly thrive.Differentiate to thrive in a competitive market. Focus on unique services, specialized care, and emerging tools like AI to set your practice apart.Quote of the Show:“We were never taught how to speak to patients. The value of our communication is measured at the patient's ear, not by what words we use.” - Larry GolsonLinks:LinkedIn: https://www.linkedin.com/in/larry-golson-od-07458812/  Sherpa Consulting: https://www.sherpaconsulting.net/ Envision Eyecare: https://www.myenvisioneyecare.com/  Email: drg@serpaconsults.com  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Is it time to move beyond primary care optometry and specialize in high-growth services like dry eye and aesthetics? In this week's episode, host Ankit Patel sits down with Dr. Shane Swatts, an entrepreneurial optometrist recognized for his expertise in dry eye disease, ocular surface health, and aesthetics. Dr. Swatts shares his journey from traditional optometry to building a specialized, high-revenue practice that thrives on patient-centered communication, innovative technology, and continuous learning. He opens up about the pivotal decision to step away from primary care, the business masterminds that shaped his thinking, and how simplifying language transformed patient engagement. From expanding into aesthetics to embracing AI tools, Dr. Swatts provides both inspiration and practical strategies for optometrists ready to evolve their practices.Key Takeaways:Specialize in growth. Narrowing your focus to niche services like dry eye and aesthetics can unlock higher revenue and deeper fulfillment. Look outside your field. Some of the best business lessons come from industries beyond optometry. Stay curious, join masterminds, and bring fresh ideas back to your practice.Delegate to experts. Hire skilled administrators and trust them with business operations. This allows you to focus on patient care and the parts of the job you truly enjoy.Simplify communication. Use language patients understand and value. Clear communication builds trust and dramatically reduces no-shows.Set clear expectations. Align treatment plans with patient goals and be upfront about realistic outcomes. When patients know what to expect, their satisfaction and compliance increase.Adopt new technology. Tools like IPL and AI scribes save time, improve documentation, and enhance the quality of care. Don’t hesitate to invest in innovations that make your practice more efficient.Prioritize relationships and presence. Be fully present with your staff, patients, and family; it’s more powerful than multitasking. Strong relationships create a culture of trust that fuels both business success and personal happiness.Quote of the Show:“ I learned quickly that expectations have to be aligned, and I have to give patients realistic expectations for what this treatment is going to do for them.” - Shane SwattsLinks:LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/ Company website: https://www.evea2020.com/ OD Immersion: https://www.odimmersion.com/ Dr. Swatts Email: drswatts@evea2020.com OD immersion Email info@odimmersion.comPitch anything Book: https://a.co/d/iDuhvgkCrucial Conversations Book:  https://a.co/d/gU3NcHzCues - from Science of People: https://a.co/d/9U4tLbJBook a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you turn a niche specialty into a thriving, future-focused practice? On this episode of Optometrists Building Empires, Dr. Ashley Tucker, founder of the Contact Lens Institute of Houston and partner at Bellaire Family Eye Care, sits down with host Ankit Patel to share how she built a standout practice by leaning into mentorship, taking smart risks, and focusing deeply on patient care. From launching a specialty clinic inside a pediatric office to becoming a national leader in myopia management, Dr. Tucker’s story is full of insights for practice owners looking to innovate and grow.TakeawaysSeek out mentors and listen to their advice, even if it challenges your current plans. Encourage mentorship within your organization to help others grow.Take calculated risks and embrace change. Growth often requires stepping outside your comfort zone and taking leaps of faith. Be willing to pivot and try new approaches, even if the fit isn’t obvious at first.Differentiate through deep customer care. In a world of commoditized services, genuine care and relationship-building set you apart. Spend time understanding your clients’ needs and create a culture of empathy.Staff retention is a challenge everywhere; invest in your team’s growth and well-being. Foster a workplace where people feel valued and aligned with your mission.Partnership and shared leadership can multiply your impact and provide support during tough times. Don’t try to do everything alone; build a leadership team you trust.Stay ahead by adapting and learning. Continuously seek out new technology, services, and knowledge to keep your organization relevant.Quote of the Show:“The writing is on the wall with the competition that we have with all these online retailers. They are providing a service, but not providing care. There's a difference there.” - Ashley TuckerLinks:LinkedIn: https://www.linkedin.com/in/ashley-tucker-od-faao-fsls-abo-diplomate-27bb8896/  Company website: https://www.bfeye.com/  Email: ashley.w.tucker@gmail.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to scale a patient-first optometry practice while empowering your team every step of the way? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Juawana Hall, optometrist and owner of Hillcrest Vision, to talk about building a thriving, multi-location practice with a deep commitment to personalized care and staff empowerment. From her early days as an associate to leading a team across two practices, Dr. Hall shares powerful insights on culture-building, staff incentives, and how to stay resilient in the face of industry and economic challenges. Her story is not just about business success; it's about leadership with purpose. Takeaways:Define and communicate your mission and vision. Ensure your practice has a clear mission and vision. Communicate these to your team regularly to align efforts and foster a unified approach to patient care.Involve your team in decisions. Foster a culture of inclusivity by involving team members in decision-making processes. This empowers staff, provides diverse perspectives, and can result in more effective and innovative solutions.Maintain cultural consistency across locations: When expanding, ensure your core values and culture are embedded in all locations. Use culture carriers and thorough training programs to maintain consistency in patient care and team dynamics.Invest in yourself and your practice. Don’t shy away from investing in your ideas and capabilities. Taking calculated risks can lead to substantial growth opportunities.Stay open to new trends and technologies in optometry. Embrace opportunities for scope expansion and advanced treatment options to enhance patient care and practice growth.Focus on providing personalized, high-quality care. Understand your patients’ lifestyles and needs to offer customized solutions that enhance their lives and build loyalty.Quote of the Show:“ I know that I am not the linchpin. That is Hillcrest Vision. I am a piece in this wheel. And at any moment, that can disappear.” - Juawana HallLinks:LinkedIn: https://www.linkedin.com/in/hillcrestvision/  Company website: https://www.hillcrestvision.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to create a thriving practice while staying true to your purpose? Dr. Susan Truong shares how she built her empire with empathy and intention. In this heartfelt episode of Optometrist Building Empires, Dr. Ankit Patel sits down with Dr. Susan Truong, optometrist, speaker, coach, and author, for a conversation that dives deep into personal growth, resilience, and redefining success in the optometric world. With over two decades of experience, Dr. Truong opens up about her journey through a male-dominated field, her evolution from managing multiple Walmart Vision Center locations to focusing on coaching and speaking, and how personal loss reshaped her life’s purpose. Takeaways:Focus on empathy and listening to strengthen patient relationships. When patients feel truly heard and understood, they are more likely to trust your care and stay loyal to your practice.Invest in personal development through coaching, learning, and reflection. Lifelong learning can open new doors and keep your professional journey fresh and fulfilling.Reconnect with your purpose to avoid burnout and lead with passion. Knowing your “why” helps you stay energized and aligned, even when challenges arise.Use social media and technology to connect and grow your brand. Digital tools are powerful for reaching patients and building credibility in your community.Prioritize work-life balance by designing your schedule around your passions. A balanced life allows you to be more present, productive, and fulfilled in both work and personal ventures.Understand the business side of optometry, especially finances and contracts. Knowing how to negotiate and manage money is essential for long-term success and stability.Deliver service excellence, regardless of practice location or price point. Patients will remember the quality of care you provide more than where you’re located or how much you charge.Quote of the Show:“ When we listen better, we are given the diagnosis and the answer already.” - Susan  TroungLinks:Email: drsusan@beyondyour2020vision.com LinkedIn: https://www.linkedin.com/in/susantruongod/  Company website: https://www.beyondyour2020vision.com/meet-dr-susan Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can practice owners stay competitive in a rapidly changing optometry landscape? On this week’s episode of Optometrists Building Empires, host Ankit Patel sat down with John Marvin, the transitioning President and CEO of Texas State Optical (TSO). John shares how he helped grow TSO into one of the nation’s largest optical retail networks, insights on shifting industry trends, and strategies for building and selling a successful practice. Whether you're a seasoned owner or just starting out, this episode is packed with valuable advice you won’t want to miss.  Takeaways: Leverage brand credibility and consumer trust to help grow your practice and attract new patients. A strong, well-recognized brand builds confidence and loyalty among both patients and prospective associates.Stay aware of industry trends, such as the growing preference for employment models among younger optometrists. Adapting your business to these changes will help ensure long-term success and relevance.Prioritize convenience and transparent pricing to meet the evolving expectations of patients. Offering flexible hours and clear, simple pricing can enhance the patient experience and drive repeat business.Prepare well in advance for a potential practice sale by focusing on maximizing EBITDA and reinvesting in your practice. Updated equipment, a modern environment, and strong financials will make your practice more attractive to buyers.Build an effective, professional team with competent managers who can lead with authority. Creating a structure where key roles are replaceable also adds stability and value to your practice.Quote of the Show:“ What you do today is either adding value to your practice when you sell it, or taking value away from your practice when you sell it.” - John MarvinLinks:LinkedIn: https://www.linkedin.com/in/jdmarvin/  Company website: https://tso.com/  Email: jdmarvin@mac.comWays to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Are you building your practice with intention, or just keeping up with demand? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Ariel Cerenzie, a nationally recognized expert in myopia management and specialty contact lenses. As the founder of the Raleigh and Charlotte Contact Lens Institutes, Dr. Cerenzie shares how she’s grown two successful practices by staying laser-focused on patient care, leveraging virtual staffing, and making strategic business decisions. From overcoming the myth that ODs don’t refer to other ODs to embracing tech like AI scribes, Ariel offers a masterclass in scaling smart, without losing yourself in the process. Takeaways:Design Your Practice Around Patient Needs. Dr. Cerenzie structured her clinic to allow more time with patients, especially those with complex cases. She prioritizes quality care over volume to enhance both outcomes and satisfaction.Use Virtual Staffing to Scale Efficiently. She hires virtual assistants for administrative work, customer service, and scribing. This allows her to operate two practices smoothly while keeping overhead costs low.Let Data and Demand Drive Expansion. Her second location was opened after recognizing a clear gap in care in the area. Growth came as a response to patient need, not just ambition.Technology Is a Game-Changer If Used Thoughtfully. Ariel uses AI scribes like Commure, integrated with ChatGPT, to simplify documentation. She only implements tech that aligns with her systems and genuinely improves efficiency.You Don’t Need to Be Perfect, Just Proactive. Ariel learned that chasing perfection can hold you back. Focusing on steady, efficient progress has driven her success and reduced stress.Well-Being Is a Business Strategy. She invests in her mental clarity through meditation retreats and prioritizes a supportive personal life. Staying grounded has helped her lead more effectively and sustainably.Quote of the Show:“ At a young age, I really started to learn not to let external factors or labels determine who you are.” - Ariel CerenzieLinks:LinkedIn: https://www.linkedin.com/in/arielcerenzie/  Company website: https://raleighcontactlens.com/  https://charlottecontactlens.com/  Email: drcerenzie@gmail.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to scale 92 eye care locations—and still keep your people loyal and inspired? In this episode of Optometrists Building Empires, Ankit Patel sits down with Bill Noble, the founder of West Point Optical Group and former executive at Luxottica's LensCrafters. Bill shares how he scaled the largest Pearl Vision franchise in the country, managing 92 locations across 14 states, all while staying true to his values and team. From navigating COVID-19 challenges to investing in top-tier talent, Bill unpacks what it really means to lead with empathy, build relationships that last, and embrace change with humility.Takeaways:Relationships are everything. Whether it's lenders, franchisors, or investors, building trust and maintaining communication pays off in hard times.Pay for quality. Don’t skimp on compensation. Top talent is worth it, and investing early builds long-term loyalty.Lead with empathy. Recognize the needs of today’s workforce. Empathetic HR policies and recognition programs help retain great people.Be adaptable. Operational flexibility and strong fundamentals helped Bill’s business stay resilient through the pandemic.Take calculated risks. Leaving corporate life to start something new was a risk, but one that paid off thanks to preparation and grit.Build for scale. Create efficient, repeatable processes early so your business is ready to grow when opportunity knocks.Quote of the Show:“Top talent wants to work for top talent. Don’t think you're gonna be able to recruit an A player if you've got a C-plus leader or manager.” - Bill NobleLinks:LinkedIn: https://www.linkedin.com/in/williamnoble1/  Company website: https://westpointoptical.com/about-us/ Arrellio: https://arrellio.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when an optometrist trades the hustle of city life for a slower, purpose-driven practice abroad? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Roya Habibi, an accomplished optometrist who left the fast pace of Seattle to build a new life and practice in Costa Rica. Dr. Habibi shares how she’s navigating the challenges of running a cash-based practice in a new country, like educating patients on the value of comprehensive eye care and managing without traditional insurance systems. She opens up about using AI tools like ChatGPT, giving back through school outreach programs, and striking a balance between leadership and staff accountability. This conversation is packed with insights on building trust, embracing change, and redefining success through a more intentional lifestyle.Key Takeaways for Practice Owners:Build a strong support system. Surround yourself with the right team and leverage tech like ChatGPT to lighten your load.Embrace AI and automation. Technology can streamline operations, improve marketing, and enhance the patient experience.Educate your patients. In cash-based models, it's critical to help people understand the true value of eye care.Engage with your community. Outreach initiatives, like free exams for schoolchildren, can build trust and boost visibility.Balance generosity with structure. Reward staff performance through clear, earned incentives, without encouraging entitlement.Adapt to your environment. Understand the local culture, offer accessible pricing, and respect the community you're serving.Prioritize well-being. Slowing down can lead to deeper fulfillment, less burnout, and a renewed love for your profession.Quote of the Show:“ Slowing down does afford you some nice, valuable things. Being bored is a good thing.” - Roya HabibiLinks:LinkedIn: https://www.linkedin.com/in/drroyahabibi/  Company website: https://www.ojosdelmar.com/  Email: dr.royahabibi@gmail.com Trynot2blink: https://www.trynot2blink.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can a broken slit lamp spark the journey to building a thriving private optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel welcomes Dr. Jaya Pathapati, a seasoned optometrist with over 25 years of experience. From starting next to Sears Optical to creating a leading-edge private practice, Dr. Pathapati shares how embracing innovation, investing in patient relationships, and mentoring future healthcare professionals have shaped her empire. She dives into how early adoption of technology like PRP drops and radiofrequency treatments, combined with a relentless commitment to individualized care, helped her navigate challenges and build a team-centered, patient-first culture. If you’re looking for inspiration on how to lead with passion and purpose, this episode is a must-listen.Takeaways:Put patients first. Dr. Pathapati’s success stems from making each patient feel valued. This commitment built loyalty and helped her transition 9,000 patients from retail to private care.Embrace tech early. From radiofrequency to PRP drops and ForeseeHome monitoring, adopting new tools before they’re mainstream can elevate care and distinguish your practice.Turn setbacks into opportunities. A broken slit lamp didn’t derail her—it pushed her to build something better. Resilience and vision go hand-in-hand for practice owners.Invest in your team. Cultivating a mentorship mindset can grow your staff into future leaders. Many of Dr. Pathapati’s team members have pursued optometry themselves.Make community your foundation. Engaging in local initiatives and mentoring future providers strengthens your practice’s reputation and impact beyond the clinic.Stay curious. Lifelong learning, through journals, podcasts, and conferences, fuels innovation and keeps your offerings fresh and relevant.Control the narrative. Proactively educate patients about new treatments so they hear it from you first, not from the news or social media.Quote of the Show:“The  love of learning keeps me going. ” - Jaya PathapatiLinks:LinkedIn: https://www.linkedin.com/in/jaya-m-pathapati-01bba9105/  Company website: https://eyecareplus.com/  Tik Tok: https://www.tiktok.com/@eyecareplusamarillo Email: drpathapati@eyecareplus.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to build a thriving practice from the ground up, especially when the odds are stacked against you? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Murtaza Jafferji, a seasoned optometrist with over 17 years of experience and a specialty in dry eye and ocular surface diseases. From his early days volunteering at the Lions Club in Tanzania to managing multiple practices in Canada, Dr. Jafferji shares hard-won lessons about choosing the right partners, hiring with purpose, and staying curious in a constantly evolving field. Takeaways:Surround yourself with the right people. The success or failure of your practice often comes down to your team and partners. Hire those who align with your values and are invested in patient experience.Don’t rush the process. Building a successful clinic takes longer than expected, especially when faced with challenges like a pandemic. Patience and resilience are non-negotiable.Mentorship accelerates growth. Dr. Jafferji attributes much of his career development to mentors who guided him early on. Learn from those ahead of you and pay it forward when you can.Hire with depth. Go beyond surface-level interviews. Ask meaningful questions to truly understand who you're bringing into your business and how they’ll contribute to your mission.Invest in constant training. Developing your staff isn’t a one-time effort. Build systems for continuous learning to keep your team aligned, skilled, and growing with the business.Stay curious and explore innovation. Whether it’s AI integration or new treatment modalities, always look for ways to stay ahead of the curve and enhance patient care.Giving back fuels purpose. Community involvement and philanthropy aren't just good deeds; they reconnect you with why you started and add depth to your professional journey.Quote of the Show:“Have a purpose, have passion, and then, make sure you have grit to follow that.” - Murtaza JafferjiLinks:LinkedIn: https://www.linkedin.com/in/murtaza-jafferji-dr-j-od-3494065/  Urban Opticians: https://www.urbanopticiansinc.com/our-eye-doctors/  Brampton Vision Centre: https://www.mississaugavisioncentre.com/   Email: mmjafferji@gmail.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can passion, community service, and policy leadership build a thriving optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Thuy Tran, Owner and Optometrist at Rose City Vision, who also serves as a state representative in Oregon. Dr. Tran shares her incredible journey as a public servant, optometrist, military officer, and advocate, reflecting on how her values and family support have shaped her career. From rebuilding her practice to influencing healthcare policy, Dr. Tran proves that passion and purpose can drive real change. If you’re inspired by multi-dimensional leadership and community-driven impact, this episode is for you! Now, without further ado, let’s welcome Dr. Thuy Tran. Takeaways: Follow your passion. It’s what gets you excited to wake up and serve every day. Define your core values and lead through integrity, accountability, and service.Cross-train your team and streamline systems to run an efficient multi-location practice. Engage in policy advocacy to expand access to care and elevate your profession. Stay adaptable, be a forever learner, and embrace opportunities as they come. Let community involvement shape your practice’s mission and personal fulfillment. Blend professional ambition with personal creativity to sustain long-term purpose. Quote of the Show:“Let’s ask how we, as optometrists, build our empire, create community, serve, lead, and be impactful to humanity as a whole.” - Thuy TranLinks:LinkedIn: https://www.linkedin.com/in/drthuytran/  Company website: https://rosecityvisioncare.com/  Email rep.thuytran@oregonlegislature.gov State Representative Website: https://www.tranfororegon.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to grow from one practice to a multi-location operation while staying rooted in your community? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Howard Dolman, an accomplished optometrist and partner at Dolman Eyecare and KW Neuro Vision, whose decades-long journey is equal parts professional growth and personal resilience. From navigating the early days of practice ownership to leading innovative services like myopia management and dry eye treatment, Dr. Dolman shares what it really takes to build and sustain a successful optometry practice.  Takeaways:Seek early advice and mentorship. Engaging with optometric consultants can mitigate stress and provide a clearer understanding of the business landscape.Owners should not shy away from the costs associated with continuous education and professional development. The return on investment in terms of practice growth and personal growth is substantial.Building and participating in community networks can provide crucial support and fresh ideas. This includes local professional groups, regional meetings facilitated by co-ops, and even international focus groups.Staying on top of technological and procedural innovations is key to offering the best patient care and keeping the practice competitive.Balancing family life and practice management is crucial. Structuring the work schedule to allow for family time can lead to a healthier personal and professional life.Creating a family-like, warm practice culture can boost staff morale and patient satisfaction. This extends to being transparent about community contributions and charitable activities, fostering a sense of a bigger purpose among staff and patients.Engaging with peers, joining focus groups, hiring consultants, and continually seeking advice helps in navigating the complexities of practice management and growth.Quote of the Show:“ You realize when you go through a life-threatening situation that every day is a gift.” - Howard Dolman Links:LinkedIn: https://www.linkedin.com/in/howard-dolman-84271716/  Company website: https://www.dolmaneyecare.com Email howarddolman@gmail.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you scale an optometry practice across multiple locations without losing the personal touch? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Trevor Miranda, a passionate entrepreneur, dynamic leader, and the voice behind the Optometry Unleashed podcast. From building a strong team culture to integrating cutting-edge tech like AI diagnostics and telehealth, Dr. Miranda shares the real strategies that helped him scale his practice while staying true to his values. Whether you’re a seasoned OD or just starting out, this episode is full of insights on growing with purpose, empowering your staff, and delivering care that truly connects. Takeaways:Scaling your practice starts with individual relationships. Consistent, personal care builds trust and fuels long-term growth. Bringing on the right team isn’t just about skills; it’s about energy and alignment. One toxic hire can outweigh five great ones.Presence builds loyalty. Be fully engaged during patient interactions. Authentic, tailored communication is what keeps patients coming back and referring others.Innovation is a mindset. Embrace tools like AI diagnostics, telehealth, and centralized operations not just for flash, but to truly elevate the patient experience and streamline your practice.Investing in your team’s development creates a sense of ownership and pride. Well-trained staff become brand ambassadors.Process over perfection. Don’t wait for the perfect system. Focus on building repeatable, scalable processes you can refine as you grow from five to ten locations.Quote of the Show:“ It's process over perfection. You need to empower, train, mentor, and accept that the process of aiming to be better every day will make it world-class over time. ” - Trevor MirandaLinks:LinkedIn: https://www.linkedin.com/in/dr-trevor-miranda-463003aa/  Company website: https://myeyecare.ca/  Podcast Instagram: https://www.instagram.com/optometryunleashedpodcast/ 

What does it take to grow a thriving optometry practice and a successful cooperative network at the same time? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. David Holler, optometrist, practice owner, CEO, and co-founder of Clarity Vision. From specialty contact lenses to strategic vendor negotiations, Dr. Holler shares how he's balanced patient care with long-term business growth. Tune in to hear how divergent thinking and a strong team culture have helped him build a sustainable, future-ready model for independent optometry. Takeaways: Dedicate time to work on the business. Setting aside admin days for strategy, training, and hiring is crucial for sustainable growth beyond patient care.Cooperative models can outperform franchises. Pooling resources with like-minded practices can boost buying power and efficiency while preserving independence.Specialty services build loyalty. Offering scleral lenses, myopia management, and custom solutions helps practices stand out and retain patients.Hiring is a strategy, not just a task. Transparent expectations, a team-first culture, and creative staffing solutions like virtual scribes help tackle today’s retention challenges.AI won’t replace you, but it can help. Embrace tools that automate admin work so you can focus on delivering better patient care.Think like a designer and a scientist. Blending divergent thinking with clinical expertise leads to smarter decisions and more innovative practices.Quote of the Show:“ If you position yourself as being technology forward, then you're going to attract the types of patients you want to see and hopefully take on that type of growth.” - Dave HollerLinks:LinkedIn: https://www.linkedin.com/in/david-holler-od-faao-fsls-b7056013/  Company website: https://www.findclarityvision.com/ Email: dholler@findclarityvision.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can finding a niche like ocular surface disease transform your optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Cecelia Koetting, a distinguished optometrist, educator, and assistant professor at the University of Colorado. With deep expertise in anterior segment care, neuro-optometry, and peri-operative management, Dr. Koetting shares how focusing on a specialty can elevate patient care, drive business growth, and build long-term success. She also opens up about her personal journey overcoming colorectal cancer, the importance of mentorship, and how AI can help address challenges like staffing and reimbursements. Takeaways:Specialization is a strategic advantage. Building your practice around a niche like ocular surface disease or scleral lenses not only meets an unmet patient need but also positions you as a go-to expert in a growing and in-demand area of care.Start simple, grow with purpose. Start with basic diagnostic tools like slit lamps and fluorescein dye to build confidence and develop your clinical eye before layering on complexity.Use technology when possible. It can help reduce administrative burden, simplify reimbursement processes, and even support clinical decision-making, freeing up time.Learn from peers who’ve built thriving niche practices, like those focusing on ocular aesthetics or dry eye clinics, which can offer both inspiration and practical blueprints for scaling your own.Get comfortable with discomfort. For new grads and seasoned ODs alike, growth often starts in the unfamiliar. Be willing to try, fail, adjust, and try again. Specialization is a process, not a one-time decision.Quote of the Show:“ I didn't get to the point where I am right now, feeling confident in what I'm doing.” - Cecelia KoettingLinks:LinkedIn: https://www.linkedin.com/in/cecelia-koetting/  Instagram: https://www.instagram.com/dr_jazz_hands/ Email: dr.ceceliakoetting@gmail.com ModPod (modern optometry podcast): https://eyetube.net/podcasts/the-mod-pod Shoutouts:Dr. Carly Rose: https://www.linkedin.com/in/dr-carly-rose-43583683/ Dr. Janelle Davison: https://www.linkedin.com/in/dr-janelle-davison-028aa824/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to grow a cold-start practice into a thriving multi-location empire? On this week’s episode of Optometrists Building Empires, host Ankit Patel sat down with Dr. Brian Samartino and Tyler Mills, co-founders of Premier Eye Associates, to uncover their journey from opening their first doors in 2014 to running three successful locations. From overcoming early cash flow challenges to building a strong culture that attracts top talent, Brian and Tyler share candid lessons learned, including both wins and failures, like a bold neuro lens trial that didn’t pan out. Whether you're thinking about scaling your practice or refining your operations, this episode is packed with practical wisdom.  Takeaways:Start thinking like a big practice early. Even if you're just getting started, approach decisions with a growth mindset. Negotiate like a larger business and build scalable systems from day one.Don’t grow without a solid foundation. Before expanding, make sure you have clear SOPs, strong leadership, and the infrastructure to support multiple locations. Growth without structure leads to burnout.Invest in your culture. Define your core values and live them. A strong culture isn’t just good for morale, it helps attract and retain top-tier talent who believe in your mission.Define roles and stick to them. Use tools like EOS to clearly assign responsibilities and decision-making authority. It’ll minimize conflict and help your team move faster with confidence.Pilot everything before going wide. Whether it's a new treatment, software, or process, test it in one location first. Learn from the rollout, refine it, and scale only what works.Don’t be afraid to fail. Innovation comes with risk. Embrace failure as part of the growth process.Quote of the Show:“ We want to develop leaders, we want to develop people who can be better interpersonally and at work.” Links:Brian’s LinkedIn: https://www.linkedin.com/in/brian-samartino-36ba221b7/  Tyler’s LinkedIn: https://www.linkedin.com/in/tyler-mills-864389a0/  Company website: https://www.premiereyedoctors.com/  Brian’s Email: drbrian@premiereyedoctors.com Tyler’s email: drtyler@premiereyedoctors.com Simple Numbers, Straight Talk, Big Profits!: https://www.amazon.com/Simple-Numbers-Straight-Talk-Profits/dp/1608320561 Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to build a thriving optometry practice rooted in strong values and community care? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Dr. Shannon Schaffer, an optometrist who built and successfully transitioned two practices while staying true to his core values of accessibility, hospitality, and reliability. From starting with just three patients to leading a dedicated team for decades, Dr. Schaffer shares his journey, the importance of patient-centered care, and how resilience played a crucial role in overcoming personal and professional challenges. If you’re passionate about building a values-driven practice and making a lasting impact, this episode is for you! Takeaways: Emphasize and communicate core values like accessibility, hospitality, and reliability. These principles not only differentiate your practice but also build trust with patients and staff.Encourage staff to treat every patient with the same care and respect they would a close friend. A welcoming environment fosters strong patient relationships and enhances overall satisfaction.Build a team that shares your vision and values. Long-term staff who are deeply invested in your mission contribute to organizational stability, exceptional patient care, and lasting loyalty.If transitioning ownership, start early and choose successors who align with your values. Work with consultants to ensure a seamless financial and operational transition that maintains continuity of care.Provide mentorship that helps new optometrists start with a solid foundation, emphasizing financial responsibility and a commitment to patient care. Encouraging them to start small and focus on fundamental values can set them up for long-term success.Actively connect with and serve your community. Addressing local healthcare needs not only fills market gaps but also strengthens your practice’s reputation and reinforces its commitment to accessible, high-quality care.Quote of the Show:“I don't think a private practice has to be big to make it start. If you've got a good vision, go for it and go for it small.” - Shannon SchafferLinks:Company website: https://schafferfamily.wpenginepowered.com/about/ Email: schaffer.sc@gmail.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208