Optometrists Building Empires

What if the setbacks in your career were actually the fuel that pushes your practice to the next level? Dr. Maria Sampalis joins Optometrists Building Empires to share the wide-ranging journey that shaped her reputation as a leading voice in optometry, starting in corporate, to building a thriving private practice, to leading one of the largest online communities in the field. Maria opens up about failure, reinvention, non-traditional paths to success, and why uncomfortable moments are often necessary for growth. She also breaks down real strategies for staffing, cutting costs, leveraging medical billing, and embracing emerging trends like AI and interventional care. Takeaways:Give yourself permission to grow at your own pace. Rushing rarely delivers better outcomes, and the obstacles you encounter early in your career often provide the skills you’ll rely on later.When building a practice, don’t feel obligated to follow the industry’s “expected path.” What works for others may not be the path that fits your life stage, risk tolerance, or long-term goals.A strong, supported staff is the backbone of any practice. When your team feels trusted, backed up, and offered flexibility, they are far more capable of managing volume and contributing to better patient flow.Reducing overhead is just as important as driving revenue. Negotiate lab costs, use buying groups, and make long-term real estate decisions that stabilize your expenses instead of letting them rise uncontrollably.Success comes from trying the opportunities others overlook. Thinking creatively and trusting your ability to learn as you go opens doors that aren’t always obvious from the outside.Quote of the Show:“ I think doctors make the mistake where they compare themselves to other doctors or other competitors. For me, it was here's what I wanna do, and the only competition is myself.” - Maria SampalisLinks:LinkedIn: https://www.linkedin.com/in/maria-sampalis-a8a85a11/  Company website: https://www.sampaliseyecare.com/  Maria’s Email: msampalis@hotmail.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if the biggest barrier to growing your practice isn’t revenue at all, but the way you hire, lead, and support your team? In this episode, Ankit sits down with Dave Brown, President & CEO of IDOC, to dive into the real-world barriers that hold independent optometrists back from meaningful growth. Dave pulls from decades at Johnson & Johnson and a decade leading IDOC to explain why most practices stall around the same revenue ceiling—and how the right partnerships, staff development, and data insights can help doctors break through it. He shares a transparent look at HR challenges, leadership habits, emotional roadblocks, and the power of peer connection in an industry where many owners feel isolated. Dave also reveals what IDOC’s new investments mean for private practice owners and why the future still holds tremendous opportunity for independents. Takeaways:Define your policies, standards, and accountability systems early, so your team knows what “good” looks like. When expectations are vague, culture erodes quietly and growth stalls fast.Investing in your staff is often the fastest way to increase revenue. Well-trained, confident team members improve patient experience, optical performance, and overall efficiency. Keeping the wrong person in a role drains culture and slows the rest of the team. The short-term discomfort of replacing them is far less costly than the long-term impact of avoiding the issue.Data should guide decisions, not hunches or anxiety. Knowing how your metrics compare to peers in your market transforms decision-making around spending, hiring, debt, and service expansion. Control the controllables and stay steady through the highs and lows. Every practice hits rough patches. Longevity comes from resilience, not perfection.Quote of the Show:“Don't try to go it alone. There are people out there to help you across the swath; find them and let them help you succeed.” - Dave BrownLinks:LinkedIn: https://www.linkedin.com/in/dave-brown-129b0a22/  Company website: https://idoc.net/   Facebook: https://www.facebook.com/groups/575492055842406  Email: dbrown@idoc.net Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can optometrists build thriving practices by leading with connection, curiosity, and purpose? Dr. Melissa Barnett, international lecturer, prolific author, and mindful leadership coach, joins the show to explore how personal growth and professional passion come together to elevate the eye care experience. She shares how coaching, community, and continuous learning shaped her career, from overcoming early shyness to speaking on global stages. Dr. Barnett also dives into staff empowerment, burnout, innovation, and the habits that help practice owners reconnect with their purpose. Her perspective blends clinical excellence with human-centered leadership, offering a roadmap for practices that want to grow while keeping people at the center. Takeaways:Connection is the foundation of leadership and practice growth. When you understand your “why” and lead with intention, your team and your patients feel it. Empowered staff elevate the entire patient experience. When people feel valued and included, retention improves, and daily workflow becomes smoother.Burnout requires proactive strategies, not passive hope. Mindfulness practices, like breathing, short walks, journaling, or intentional breaks, help reset mental load.Embrace innovation as a pathway to better care and business expansion. New technologies in dry eye, specialty lenses, presbyopia, and diagnostics open doors to growth. Lifelong learning isn’t optional in today’s optometry landscape. Choose a clinical area you’re passionate about and dive deep into journals, study groups, and mentorship. Community makes optometry stronger, for both new grads and seasoned ODs. Peer groups, professional societies, and conferences provide support, new ideas, and unexpected opportunities. Quote of the Show:“Going from a really shy child to lecturing to thousands of people has been completely transformative, and it gives me the confidence that anyone can do it. If I could do that, anyone can do it. ” - Melissa Barnett Links:LinkedIn: https://www.linkedin.com/in/dr-melissabarnett/   Company website: https://alpinebluecoaching.info/ https://www.dr-melissabarnett.com/  Email: alipinebluecoaching.info Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What’s the secret to turning a local optometry clinic into a thriving specialty practice? In this episode, Dr. Ryan Cazares shares how he built Scott Eye Care into a leading destination for scleral lenses and specialty contact fittings in Louisiana. From navigating insurance challenges to keeping long-term staff engaged, Ryan talks about what it takes to grow a practice that thrives both clinically and culturally. He also opens up about the lessons he learned during COVID and why focusing on the right patients, not every patient, changed everything. Takeaways:Invest in networking and continuing education. Attending specialty conferences not only builds clinical knowledge but also connects you with peers whose ideas can streamline your own systems and improve patient outcomes.Specialize in what’s needed and rewarding. Ryan’s focus on scleral lenses grew out of both patient need and personal passion. Finding a niche you love helps sustain motivation and differentiates your clinic.Build a culture of ownership among staff. Assigning team members specific KPIs and responsibilities gives them pride in their work and strengthens accountability. Empowered staff stay longer and perform better.Don’t be afraid to let go of difficult patients. As your schedule fills, it’s okay to focus on patients who align with your values and respect your staff. Protecting team morale is just as vital as growing revenue.Lead with empathy and resilience. The challenges of COVID taught Ryan that teamwork and mental toughness can carry a practice through any crisis.Quote of the Show:“ You'll find yourself, when the week is done, worrying about that one patient that gave you trouble instead of the 100 or 200 that we're very pleased with your service. Sometimes it’s  okay to let patients go.” - Ryan CazaresLinks:LinkedIn:  https://www.linkedin.com/in/ryancazares/  Company website: https://www.scotteye.com/  Email: dr.cazares@scotteye.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What do leading ODs say is the real key to building an “empire” in eyecare? In this compilation episode of Optometrists Building Empires, host Ankit Patel revisits standout moments, featuring doctors who have each grown their businesses in unique and inspiring ways. Dr. Jessica Pugh, Dr. Shane Swatts, Bill Noble, Dr. Jeffrey Neighbors, Dr. Susan Truong, and Dr. Richard Levin share the defining lessons that shaped their success, from the importance of relationships to the value of empathy, the courage to pivot, and the power of authentic connection with patients. Takeaways: Relationships are the foundation of growth. Dr. Jessica Pugh reflects on how her father’s grassroots connections built a legacy that continues to shape her practice today.Know when to reinvent your role. Dr. Shane Swatts shares how stepping out of primary care to focus on specialty services transformed his business and confidence as a leader.Connection drives success. Dr. Richard Levin emphasizes that genuine connections with patients, finding shared interests, asking open-ended questions, and building rapport make the eye exam more enjoyable and are a major driver of practice growth.Your network is your safety net. Bill Noble credits relationships with lenders, investors, and franchisors as the reason his business not only grew but also survived crises like COVID.Lead with a heart of service. For Dr. Jeffrey Neighbors, sustainable growth starts with listening to patients and caring deeply about their individual stories and outcomes.Empathy is the ultimate skill. Dr. Susan Truong explains how learning to truly listen and “walk in a patient’s shoes” reshaped her practice and her approach to leadership.Growth looks different for everyone. Whether it’s expansion, specialization, or deeper patient connection, each path is valid if it aligns with your purpose and values.Links:Bill Noble’s LinkedIn: https://www.linkedin.com/in/williamnoble1/ Jeffrey Neighbors LinkedIn: https://www.linkedin.com/in/jeffrey-neighbors-07292b89/    Jessica Pugh’s Email: drjessicapugh@have2020.com Richard Levin’s LinkedIn: https://www.linkedin.com/in/richard-levin-od-b1220433/Shane Swatts’ LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/ Susan Truong LinkedIn: https://www.linkedin.com/in/susantruongod/  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when your vision for life becomes the foundation for your practice and the fuel that keeps it growing for decades? In this episode, Dr. Patricia Poma shares the story behind her 20-year journey building Birmingham Vision Care into a multimillion-dollar specialty practice. Dr. Poma explains why today’s optometrists must rethink the future of the profession, define the type of care that energizes them, and rebuild a sense of community in an increasingly isolated world. Her candid reflections on leadership, team culture, burnout, and the changing industry landscape make this an episode every private practice owner needs to hear. Takeaways:Start with a clear personal vision and let it guide every decision. When your clinical interests align with your daily work, your energy becomes contagious, and your success follows naturally.Build the team you need, not the team you can find quickly. Hiring out of desperation creates long-term cultural fractures, while hiring based on core values builds stability and loyalty.Adaptability is no longer optional in modern optometry. Your ability to implement change is the key difference between stagnation and real growth.Protect your energy as much as you protect your practice. Intentional self-care creates the resilience required for leadership and prevents the slow burnout that owners often ignore.Rediscover the power of community-based relationships. Local partnerships, peer collaborations, and networking are undervalued tools that strengthen patient flow and elevate the profession.Define your specialty focus before investing in technology. Buy instruments that support the kind of care that excites you, not because they’re considered standard or trendy.Quote of the Show:“ Identifying who you are and going towards what is important to you, what makes you smile throughout the day. The income and success come later.” - Patricia PomaLinks:LinkedIn: https://www.linkedin.com/in/patricia-poma-nowinski-00631648/  Company website: https://www.birminghamvision.com/index.html  Email: drpoma@birminghamvision.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to build a thriving, modern optometry practice that patients actually look forward to visiting? In this episode, Dr. Darion Horner, owner of Peaksight Family Eyecare, joins Ankit Patel to discuss his journey from new graduate to successful practice owner and community leader. Dr. Horner shares how he’s built a strong, engaged team culture while staying ahead of industry changes through technology, preventative care, and genuine patient connection. Dr. Horner reveals the practical and personal strategies that make his practice stand out and why adaptability and curiosity remain at the heart of his success. Takeaways:Prioritize individualized patient care that focuses on education and preventative health, not just prescriptions.Create a memorable patient experience through authentic connection, humor, and personal engagement.Involve your team in hiring and culture decisions; personality and skill alignment are key to long-term success.Tackle staffing and reimbursement challenges by leaning on technology and expanding into cash-pay and specialty services.Stay adaptable and proactive; success often comes from continuous learning and the willingness to evolve.Embrace innovation: AI and new technologies can enhance both patient outcomes and operational efficiency.Build a practice culture that reflects curiosity, care, and connection, both in and outside the exam room.Quote of the Show:“ Be more aggressive as an associate. I feel like I could've done more to be active, promoting myself and succeeding. I'm very confident now that there are plenty of things that I could have done to do that while I was there.” - Darion HornerLinks:LinkedIn: https://www.linkedin.com/in/darionhorner/  Company website: https://peaksightfamilyeyecare.com/  Email: darionhornerod@gmail.comInstagram: https://www.instagram.com/tennessee_meeple/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

What happens when you slow down instead of speeding up to grow your practice? In this episode of Optometrists Building Empires, host Ankit Patel talks with Dr. Brandon Walley, owner of Collierville Vision Center in Tennessee. Dr. Walley shares how doing less, spending more time with each patient, working four days a week, and skipping the traditional technician model has actually helped him grow faster and build a stronger reputation in a market full of private equity competition. They dive into how Brandon built his thriving solo practice by prioritizing patient relationships over volume, creating niche specialties in sports vision and dry eye, and leveraging technology to streamline staff workload. His approach proves that intentional simplicity and genuine connection can be a growth strategy of their own. Takeaways:More doctor time builds trust. By doing his own workups and spending a full 30 minutes with each patient, Dr. Walley creates a personalized experience that keeps patients loyal and referring others.Small can be strong. A lean team and efficient systems can outperform a large staff when you focus on culture, communication, and consistency.Experimentation fuels growth. From launching sports vision services to creating a digital vision therapy program, Dr. Walley embraces a “why not try it?” mindset that drives innovation.Specialties offset reimbursement pressure. Building expertise in areas like dry eye, vision therapy, and sports vision helps diversify revenue beyond standard exams.Culture retains talent. A four-day workweek, full-time pay, and a supportive environment help his small team stay happy, and even bring back those who leave.Be patient with success. Brandon’s biggest advice for new ODs: things take time. Stay patient, build relationships, and success will follow.Quote of the Show:“Anything I can do that's gonna help me help more people is a big thing.”  - Brandon WalleyLinks:LinkedIn: https://www.linkedin.com/in/brandon-walley-o-d-4b6642145/  Company website: https://www.colliervillevision.com/  Instagram: http://instagram.com/colliervillevision/ Dr. Walley’s YouTube: https://www.youtube.com/channel/UCe5Fs2famqjpJFhlzQpvfVQ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when you say “yes” to the right opportunities, even the ones you never expected? When Dr. Jerry Robben graduated from optometry school, his plan was simple: head back home to Kansas and start his career. But a series of unexpected opportunities, and one very fateful externship, led him down a path he never could have scripted. Dr. Robben shares how following his instincts, embracing luck, and working hard turned chance into purpose. In this episode, Dr. Robben joins Ankit Patel to talk about the power of saying “yes,” building an education-based empire, and turning dry eye into one of optometry’s most dynamic specialties.Takeaways:Say yes to opportunity, even when it’s uncertain. Many of Dr. Robben’s career milestones came from being open to unexpected turns. Leverage your strengths outside of optometry. His background as a DJ honed public speaking skills that now fuel his success as an educator and thought leader.Invest in dry eye care early. Treating dry eye proactively can elevate surgical outcomes and build long-term patient trust.Create systems to scale your expertise. Dry Eye University began as a solution to save time and evolved into an international education platform.Don’t underestimate family influence. Support and collaboration, even from non-clinical voices, can spark innovative approaches to practice growth.Trust the process. Hard work and consistency compound like interest; each experience adds value to the next stage of your career.Think beyond the exam room. From myopia management to AI, the next phase of optometry belongs to practices that adapt, educate, and evolve.Quote of the Show:“Coming from where I came from to think about just being on this podcast with you, it's kind of crazy. It's a journey, and you just have to have confidence and trust the process.” - Jerry RobbenLinks:LinkedIn: https://www.linkedin.com/in/jerry-robben-o-d-658294127/  Company website: https://www.bowdeneye.com/   Facebook: https://www.facebook.com/DRJERRYROBBEN Email: jrobben@dryeyepartners.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when you build your practice on care for patients, your team, and your community? This week on Optometrists Building Empires, Ankit Patel sits down with Dr. Viola Kanevsky, founder of Acuity NYC, a leading optometric practice on Manhattan’s Upper West Side. Through stories of resilience, leadership, and genuine care, she reveals how empathy and adaptability shaped her 30-year career, and why a positive culture is her proudest achievement. If you’ve ever wondered how to lead with heart while running a thriving practice, this conversation is a masterclass in doing both. Takeaways:Lead with care always. Dr. Kanevsky built her reputation by treating patients and staff like family, even calling elderly patients during the pandemic to check on their well-being.Culture starts at the top. Everyone at Acuity NYC is cross-trained, creating mutual respect and flexibility. When leaders are willing to clean the bathroom, no task feels “beneath” anyone.Invest in your team’s happiness. Her annual staff retreat blends training, open feedback, and genuine connection, a practice that strengthens loyalty and communication.Face challenges with resilience. From legal battles to market crashes, she’s learned that every obstacle can lead to an unexpected opportunity if you stay calm and adaptable.Empower through ownership. Letting employees identify their own weaknesses and name others’ strengths creates accountability and a sense of shared success.Stay curious. Whether it’s new technology or legislative advocacy, Dr. Kanevsky’s lifelong learning keeps her practice at the forefront of optometry.Quote of the Show:“ It doesn't matter what happened at home that day or what's going on in the news. You have to be there and present for that patient and put on a happy face.” - Viola KanevskyLinks:LinkedIn: https://www.linkedin.com/in/viola-kanevsky-8459b615/  Company website: https://www.acuitynyc.com/home  Email: viola@acuitynyc.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you grow your practice without losing your culture, or your mind, in the process? Dr. Melissa Tada, optometrist, co-owner of Mountain View Vision, and Director of Professional Development for Vision Source, joins Ankit to share her path from warm-start practice owner to multi-doctor leader. She opens up about building a culture rooted in respect, scaling through strong processes, and the surprising role COVID played in sharpening her business operations. Dr. Tada also discusses the future of optometry, from AI to laser procedures, and how Vision Source supports independent practices through collaboration and shared learning. Takeaways: Let go to grow. You can’t scale if everything depends on you. Train your people well, trust them to deliver, and embrace the discomfort that comes with delegation.Culture starts with respect. Skills can be taught, but shared values can’t. Build a culture where staff feel supported and patients feel seen, every patient, every time.Use downtime to refine systems. Dr. Tada used her six-week COVID shutdown to overhaul workflows and processes, creating the scalable backbone her practice thrives on today.Efficiency beats extravagance. Patients value frictionless experiences over fancy ones. Simplify check-ins, streamline purchases, and make every visit easy.Find your network. Joining Vision Source gave Dr. Tada community, mentorship, and access to resources she didn’t have to build alone. Connection accelerates growth.Adopt technology early and wisely. From OCTs to AI, innovations are expanding what optometrists can do. Staying curious keeps your practice relevant and competitive.Be open to the weird. Growth often starts with saying yes to unexpected opportunities. Stay adaptable and trust your instincts.Quote of the Show:“ As we move forward, there's nothing but good stuff to come. It's a gift to see patients every day and just make a difference every day with them and not just flip the dials.” - Melissa TadaLinks:LinkedIn:  https://www.linkedin.com/in/melissa-tada-5b2561252/  Company website: https://mtviewvision.com/  Email: mtada@visionsource.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How does mastering proactive processes help you scale smarter? This episode of Optometrists Building Empires features the dynamic duo behind Village Vision Center, Dr. Anisha Jacob and Rony Daniel. Anisha is a board-certified therapeutic optometrist and glaucoma specialist, and her husband, Rony, is a digital executive and marketing strategist. Together, they’ve scaled their business from $500K to $4M in revenue while maintaining a strong culture, data-driven strategy, and a thriving marriage. They reveal how tracking metrics, setting realistic stretch goals, investing in coaching, and fine-tuning team communication helped them break through common growth plateaus. Plus, Rony shares actionable marketing insights on Google Ads, ROI strategy, and patient acquisition that every practice owner can apply immediately. Takeaways: Measure everything, fix specifically. When revenue dips, track why, not who. Identify weak spots, retrain, and focus on improvement over blame.Set and celebrate goals. Create monthly targets and stretch goals that challenge your team. Reward success with experiences that build morale and unity.Invest in leadership and coaching. Business coaches can transform not only your operations but also how you communicate and resolve conflicts as leaders.Understand your people. Personality assessments and individualized management approaches reduce staff friction and build stronger teams.Hire for attitude, not experience. Skills can be taught; mindset and culture fit can’t. Continuous recruiting ensures a healthy talent pipeline.Think long-term with marketing. Google Ads outperform social for high-intent patients. Remember: patient acquisition cost is small compared to lifetime value.Quote of the Show:“ Doctors need to take a deep look at themselves and say what's important to them. Maybe building that empire is not the goal, and they should think through that before they pick that path, because there's a sacrifice that comes with it. ” - Rony DanielLinks:Anisha’s LinkedIn: https://www.linkedin.com/in/anisha-jacob-9790b9124/  Rony’s LinkedIn: https://www.linkedin.com/in/rony-daniel/  Company website: https://villagevisioncenter.com/  Private Practice Help Website: https://www.privatepracticehelp.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What role do coaching, mentorship, and values-based leadership play in building a thriving optometry practice? In this episode of Optometrist Building Empires, Ankit Patel sits down with Dr. Ben Thayil, owner of Lifetime Vision and Eyecare, founder of Lead OD, and a passionate coach helping practices grow from the inside out. Dr. Thayil shares his journey from struggling new practice owner to industry leader, highlighting the impact of mentorship, values-based leadership, and intentional culture-building. He explains how lessons learned from other industries, especially dentistry, helped him reframe sales and patient care, and why aligning staff with mission, vision, and values is critical to retention and growth. Takeaways:Coaching and mentorship accelerate growth by offering perspective beyond clinical training, seek guidance from both inside and outside the profession.Lessons from other industries, such as dentistry, can reshape how you approach sales and treatment planning in optometry.Building a values-based culture improves staff retention, reduces drama, and strengthens patient care.Hiring should align with mission, vision, and values, not just skills, to ensure long-term cultural fit.Personal growth for staff translates directly into professional growth; developing your team beyond job skills creates stronger employees.One-on-one touchpoints with staff, including support for personal, professional, and financial goals, are key to keeping employees engaged.A sense of purpose, not just money, drives motivation, helping staff connect their “why” to the practice mission.Quote of the Show:“ It's more fun to be successful together than by yourself.” - Ben ThayilLinks:LinkedIn: https://www.linkedin.com/in/drbenthayil/  Lifetime Vision: https://www.lifetimevisionmiami.com/index.html  Lead OD: www.leadod.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can setbacks and failures become the foundation for building a thriving optometry practice? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Lee Ford, owner of Golden Triangle Eye Clinic. With over 25 years of experience, Dr. Ford shares how failure, resilience, and community have shaped his success as an optometrist and business owner. From turning a former Pizza Hut into a thriving eye care clinic to navigating bankruptcy and rebuilding stronger, Dr. Ford offers candid insights into leadership, practice growth, and the importance of serving others. Takeaways:Failure can be a powerful teacher. Each misstep is an opportunity to reassess, adapt, and create stronger systems for long-term growth.Building the right team is critical. Visionary leaders must surround themselves with integrators who can turn ideas into effective action.Not every employee will match your passion. Accepting this reality allows you to set fair expectations and invest in those ready to grow.Diversifying services strengthens resilience. Adding medical care and new specialties can balance out reimbursement challenges.Community involvement matters. Supporting local needs not only builds goodwill but also creates trust and loyalty with patients.Cash reserves and patience are non-negotiables. Growing too fast without financial caution can lead to setbacks; slowing down ensures sustainability.Love for the profession sustains success. Finding joy in patient care and staff development keeps the work meaningful even in tough seasons.Quote of the Show:“ So find the right people, tell them what you want, and get out of the way. It works wonderfully. I don't abdicate, I delegate.” - Lee FordLinks:Golden Triangle Eye Clinic website: https://www.gteyeclinic.com/  Golden Triangle Eye Clinic YouTube: https://www.youtube.com/@GoldenTriangleEyeClinic  Cell Phone: 662-822-2020  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Tobin Ansel, optometrist and co-owner of Metuchen Vision and Somerset Eyecare. From his early passion for optometry, sparked by ortho-k lenses, to growing two thriving practices with a third on the way, Dr. Ansel shares how myopia management became the cornerstone of his business. He opens up about the mistakes that shaped his mindset, the challenges of staff training and turnover, and why patient education is at the heart of everything he does. Dr. Ansel also discusses building sustainable systems, mentoring associates, and the future of optometry, from scope expansion to innovative treatments. His insights offer practice owners a roadmap for growth rooted in adaptability, empathy, and forward thinking. Takeaways:Sometimes mistakes can define your approach to care. Owning up to errors with patients and prioritizing long-term trust over short-term revenue can transform your reputation and retention.Patient education is an uphill battle but critical. Introduce myopia management in bite-sized conversations and reinforce it over time to build buy-in and trust.Staff must buy into your mission. Clear communication, step-by-step training, and ongoing support ensure your team delivers care at the level you envision.Growth requires curiosity, not comfort. Expanding to multiple locations and new demographics keeps your practice evolving and prevents stagnation.Track metrics that matter. Measuring consults, conversions, and renewals in specialty services like myopia management helps identify where to improve and how to scale effectively.Keep doors open early in your career. Exploring all areas of optometry helps uncover passions that can shape your long-term trajectory and practice niche.Quote of the Show:“ Don't close any doors. Just keep everything as open as possible when you're first starting out. ” - Tobin AnselLinks:Email: dransel@metuchenvision.com LinkedIn: https://www.linkedin.com/in/tobin-ansel-31124816/  Company website:https://www.metuchenvision.com/ https://somerseteyecare.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to turn a shared passion into a thriving specialty practice? In this episode of Optometrists Building Empires, Ankit Patel sits down with sisters Dr. Sana Malik and Dr. Sairah Malik, co-owners of Pro-Optix Optometry & Dry Eye Center in Houston. Together, they share how choosing a specialty, investing in technology, and building a values-driven team has helped them grow a loyal patient community. From tackling the challenges of marketing in a crowded city to creating a supportive workplace culture, they open up about the realities of running a family-owned practice and what excites them most about the future of optometry. Takeaways:Specialization creates differentiation. Choosing a clear specialty allows you to become a recognized leader, better serve your patients, and stand out in a crowded market.Technology is an investment in trust. Patients recognize when you provide advanced treatment options, which builds credibility and fuels referrals.Meet your patients where they are. Screening every patient for dry eye and addressing it during their primary visit increases awareness and treatment acceptance.Culture drives retention. Hiring carefully, using tools like personality assessments, and creating bonding traditions such as “tea time” help staff feel valued and connected.Marketing must be intentional. Identify your target demographic, refine your message, and avoid spreading resources too thin across every possible service.Partnerships expand reach. Collaborating with colleagues in optometry and even across specialties like dermatology and plastic surgery creates referral streams and credibility.Take risks early. Stepping into business ownership or new ventures right after graduation allows you to learn, adapt, and grow before responsibilities become heavier.Quote of the Show:“It's an art to read people and know what makes them mad, what makes them happy, and where they're going to work best.” Links:Instagram: https://www.instagram.com/prooptix_dryeye/ LinkedIn: https://www.linkedin.com/in/sana-malik-pro-optix-optometry-and-dry-eye-centre-b6334b4a/ Website: https://prooptixeyecare.com/our-practice/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if growing your practice was less about avoiding failure and more about experimenting? In this episode of Optometrist Building Empires, Dr. Brooks Wood shares how he expanded his family’s Allen, TX practice while launching an after-hours urgent eye care network that’s changing patient access to specialty care. From embracing an “experimental growth” mindset to streamlining operations through efficiency and automation, Dr. Wood reveals how he balances clinical excellence with entrepreneurial innovation.Key Takeaways:Don’t be afraid to experiment and refine your services until you find what works. Growth comes from trying, failing, and adjusting rather than waiting for perfect conditions.Create services that fill real patient needs, like after-hours urgent eye care. Meeting patients where they are builds trust and positions your practice as the go-to solution.Look at revenue per square foot, not just chair time, to maximize efficiency. This mindset helps you turn every part of your office into a productive asset.Use automation and templates to streamline repetitive tasks for your staff. The less time wasted on admin work, the more energy your team can dedicate to patient care.Incorporate handheld and mobile technology to make better use of limited space. This lets you expand services and capacity without costly renovations.Build relationships with ERs and urgent care centers to capture referrals. These connections not only benefit patients but also strengthen your practice’s reputation.Invest in medical eyecare experience early in your career. The more comfortable you are with complex cases, the more valuable your role becomes in a growing healthcare landscape.Quote of the Show:“ A lot of doctors still have a healthy fear, but sometimes that fear can stop us from growing and moving forward. ” - Brooks Wood Links:LinkedIn: https://www.linkedin.com/in/brooks-wood-277a40175/  Facebook: https://www.facebook.com/brooks.wood.7/?_rdr Company website: https://www.alleneyecarecenter.com/  Email: brooks.od@urgenteyecaretx.com Phone:  (214) 605-0876Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you build a thriving referral-based optometry practice while balancing growth, family, and future innovation? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Richard Maharaj, Managing Partner at Prism Eye Institute and a leading voice in ocular surface disease. Dr. Maharaj shares how he built and sold a niche, medical-only practice that stood out in the Canadian market, why referrals and collaboration were at the heart of his success, and how his journey has evolved into research, teaching, and AI innovation. From lessons on resilience to insights on practice building, he provides a blueprint for creating an empire that goes beyond financial success to embrace peace, purpose, and impact.Key Takeaways:Don’t worry about having the perfect map for your career. Focus on following opportunities that stimulate and challenge you most. If you want to build a strong referral-based practice, always show accountability and demonstrate your specialized expertise. Relationships will grow naturally when colleagues trust your consistency.Patient and doctor referrals thrive on education and collaboration. Make it a priority to share knowledge often and clearly with both groups.Remember that selling or exiting isn’t just about money. Value your time and peace of mind as much as financial success.You don’t need a big marketing budget to grow. Use writing, speaking, and partnerships with industry to amplify your message.Collaboration with ophthalmology is possible when you identify areas of overlap. Instead of focusing on competition, highlight shared goals for better patient outcomes.Start exploring how AI can support your practice. It can free your team from administrative burdens and help you deliver more efficient care.Quote of the Show:“The greatest equalizer is time. It is a commodity that you really wanna cherish, but if you have faith that the story will unfold, I think that's really crucial.” - Richard MaharajLinks:LinkedIn:https://www.linkedin.com/in/richard-maharaj-od-faao-43180653/ Company website: https://www.prismeyeinstitute.com/  Instagram: https://www.instagram.com/dry.eye.jedi/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can optometrists grow thriving practices while balancing leadership, culture, and innovation? On this episode of Optometrists Building Empires, Dr. Larry Golson, founder of Envision Eyecare and Sherpa Consulting, joins host Ankit Patel to share his journey from cold-start practice owner to industry consultant. Dr. Golson opens up about learning leadership the hard way, developing communication skills that truly connect with patients, and navigating the staffing and reimbursement challenges every private practice faces. From embracing a beginner’s mindset to leveraging specialty services and AI, his insights highlight the mindset shifts and strategies needed to build a resilient, future-ready practice.TakeawaysAdopt a beginner’s mindset. Stay curious, seek expert guidance, and remind yourself that growth starts by being open to what you don’t know.Communicate with clarity and empathy. Simplify your dialogue so patients leave feeling confident in their decisions rather than overwhelmed.Leadership is a skill, not a title. Invest time in learning how to support, challenge, and guide your team as your practice scales.Conflict can strengthen culture when handled well. Address issues directly and frame discussions around shared goals instead of personal grievances.Build resilience in staffing and operations. Hire slowly, incentivize referrals, and move people into roles where they can truly thrive.Differentiate to thrive in a competitive market. Focus on unique services, specialized care, and emerging tools like AI to set your practice apart.Quote of the Show:“We were never taught how to speak to patients. The value of our communication is measured at the patient's ear, not by what words we use.” - Larry GolsonLinks:LinkedIn: https://www.linkedin.com/in/larry-golson-od-07458812/  Sherpa Consulting: https://www.sherpaconsulting.net/ Envision Eyecare: https://www.myenvisioneyecare.com/  Email: drg@serpaconsults.com  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Is it time to move beyond primary care optometry and specialize in high-growth services like dry eye and aesthetics? In this week's episode, host Ankit Patel sits down with Dr. Shane Swatts, an entrepreneurial optometrist recognized for his expertise in dry eye disease, ocular surface health, and aesthetics. Dr. Swatts shares his journey from traditional optometry to building a specialized, high-revenue practice that thrives on patient-centered communication, innovative technology, and continuous learning. He opens up about the pivotal decision to step away from primary care, the business masterminds that shaped his thinking, and how simplifying language transformed patient engagement. From expanding into aesthetics to embracing AI tools, Dr. Swatts provides both inspiration and practical strategies for optometrists ready to evolve their practices.Key Takeaways:Specialize in growth. Narrowing your focus to niche services like dry eye and aesthetics can unlock higher revenue and deeper fulfillment. Look outside your field. Some of the best business lessons come from industries beyond optometry. Stay curious, join masterminds, and bring fresh ideas back to your practice.Delegate to experts. Hire skilled administrators and trust them with business operations. This allows you to focus on patient care and the parts of the job you truly enjoy.Simplify communication. Use language patients understand and value. Clear communication builds trust and dramatically reduces no-shows.Set clear expectations. Align treatment plans with patient goals and be upfront about realistic outcomes. When patients know what to expect, their satisfaction and compliance increase.Adopt new technology. Tools like IPL and AI scribes save time, improve documentation, and enhance the quality of care. Don’t hesitate to invest in innovations that make your practice more efficient.Prioritize relationships and presence. Be fully present with your staff, patients, and family; it’s more powerful than multitasking. Strong relationships create a culture of trust that fuels both business success and personal happiness.Quote of the Show:“ I learned quickly that expectations have to be aligned, and I have to give patients realistic expectations for what this treatment is going to do for them.” - Shane SwattsLinks:LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/ Company website: https://www.evea2020.com/ OD Immersion: https://www.odimmersion.com/ Dr. Swatts Email: drswatts@evea2020.com OD immersion Email info@odimmersion.comPitch anything Book: https://a.co/d/iDuhvgkCrucial Conversations Book:  https://a.co/d/gU3NcHzCues - from Science of People: https://a.co/d/9U4tLbJBook a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208