Optometrists Building Empires

What happens when you slow down instead of speeding up to grow your practice? In this episode of Optometrists Building Empires, host Ankit Patel talks with Dr. Brandon Walley, owner of Collierville Vision Center in Tennessee. Dr. Walley shares how doing less, spending more time with each patient, working four days a week, and skipping the traditional technician model has actually helped him grow faster and build a stronger reputation in a market full of private equity competition. They dive into how Brandon built his thriving solo practice by prioritizing patient relationships over volume, creating niche specialties in sports vision and dry eye, and leveraging technology to streamline staff workload. His approach proves that intentional simplicity and genuine connection can be a growth strategy of their own. Takeaways:More doctor time builds trust. By doing his own workups and spending a full 30 minutes with each patient, Dr. Walley creates a personalized experience that keeps patients loyal and referring others.Small can be strong. A lean team and efficient systems can outperform a large staff when you focus on culture, communication, and consistency.Experimentation fuels growth. From launching sports vision services to creating a digital vision therapy program, Dr. Walley embraces a “why not try it?” mindset that drives innovation.Specialties offset reimbursement pressure. Building expertise in areas like dry eye, vision therapy, and sports vision helps diversify revenue beyond standard exams.Culture retains talent. A four-day workweek, full-time pay, and a supportive environment help his small team stay happy, and even bring back those who leave.Be patient with success. Brandon’s biggest advice for new ODs: things take time. Stay patient, build relationships, and success will follow.Quote of the Show:“Anything I can do that's gonna help me help more people is a big thing.”  - Brandon WalleyLinks:LinkedIn: https://www.linkedin.com/in/brandon-walley-o-d-4b6642145/  Company website: https://www.colliervillevision.com/  Instagram: http://instagram.com/colliervillevision/ Dr. Walley’s YouTube: https://www.youtube.com/channel/UCe5Fs2famqjpJFhlzQpvfVQ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when you say “yes” to the right opportunities, even the ones you never expected? When Dr. Jerry Robben graduated from optometry school, his plan was simple: head back home to Kansas and start his career. But a series of unexpected opportunities, and one very fateful externship, led him down a path he never could have scripted. Dr. Robben shares how following his instincts, embracing luck, and working hard turned chance into purpose. In this episode, Dr. Robben joins Ankit Patel to talk about the power of saying “yes,” building an education-based empire, and turning dry eye into one of optometry’s most dynamic specialties.Takeaways:Say yes to opportunity, even when it’s uncertain. Many of Dr. Robben’s career milestones came from being open to unexpected turns. Leverage your strengths outside of optometry. His background as a DJ honed public speaking skills that now fuel his success as an educator and thought leader.Invest in dry eye care early. Treating dry eye proactively can elevate surgical outcomes and build long-term patient trust.Create systems to scale your expertise. Dry Eye University began as a solution to save time and evolved into an international education platform.Don’t underestimate family influence. Support and collaboration, even from non-clinical voices, can spark innovative approaches to practice growth.Trust the process. Hard work and consistency compound like interest; each experience adds value to the next stage of your career.Think beyond the exam room. From myopia management to AI, the next phase of optometry belongs to practices that adapt, educate, and evolve.Quote of the Show:“Coming from where I came from to think about just being on this podcast with you, it's kind of crazy. It's a journey, and you just have to have confidence and trust the process.” - Jerry RobbenLinks:LinkedIn: https://www.linkedin.com/in/jerry-robben-o-d-658294127/  Company website: https://www.bowdeneye.com/   Facebook: https://www.facebook.com/DRJERRYROBBEN Email: jrobben@dryeyepartners.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when you build your practice on care for patients, your team, and your community? This week on Optometrists Building Empires, Ankit Patel sits down with Dr. Viola Kanevsky, founder of Acuity NYC, a leading optometric practice on Manhattan’s Upper West Side. Through stories of resilience, leadership, and genuine care, she reveals how empathy and adaptability shaped her 30-year career, and why a positive culture is her proudest achievement. If you’ve ever wondered how to lead with heart while running a thriving practice, this conversation is a masterclass in doing both. Takeaways:Lead with care always. Dr. Kanevsky built her reputation by treating patients and staff like family, even calling elderly patients during the pandemic to check on their well-being.Culture starts at the top. Everyone at Acuity NYC is cross-trained, creating mutual respect and flexibility. When leaders are willing to clean the bathroom, no task feels “beneath” anyone.Invest in your team’s happiness. Her annual staff retreat blends training, open feedback, and genuine connection, a practice that strengthens loyalty and communication.Face challenges with resilience. From legal battles to market crashes, she’s learned that every obstacle can lead to an unexpected opportunity if you stay calm and adaptable.Empower through ownership. Letting employees identify their own weaknesses and name others’ strengths creates accountability and a sense of shared success.Stay curious. Whether it’s new technology or legislative advocacy, Dr. Kanevsky’s lifelong learning keeps her practice at the forefront of optometry.Quote of the Show:“ It doesn't matter what happened at home that day or what's going on in the news. You have to be there and present for that patient and put on a happy face.” - Viola KanevskyLinks:LinkedIn: https://www.linkedin.com/in/viola-kanevsky-8459b615/  Company website: https://www.acuitynyc.com/home  Email: viola@acuitynyc.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you grow your practice without losing your culture, or your mind, in the process? Dr. Melissa Tada, optometrist, co-owner of Mountain View Vision, and Director of Professional Development for Vision Source, joins Ankit to share her path from warm-start practice owner to multi-doctor leader. She opens up about building a culture rooted in respect, scaling through strong processes, and the surprising role COVID played in sharpening her business operations. Dr. Tada also discusses the future of optometry, from AI to laser procedures, and how Vision Source supports independent practices through collaboration and shared learning. Takeaways: Let go to grow. You can’t scale if everything depends on you. Train your people well, trust them to deliver, and embrace the discomfort that comes with delegation.Culture starts with respect. Skills can be taught, but shared values can’t. Build a culture where staff feel supported and patients feel seen, every patient, every time.Use downtime to refine systems. Dr. Tada used her six-week COVID shutdown to overhaul workflows and processes, creating the scalable backbone her practice thrives on today.Efficiency beats extravagance. Patients value frictionless experiences over fancy ones. Simplify check-ins, streamline purchases, and make every visit easy.Find your network. Joining Vision Source gave Dr. Tada community, mentorship, and access to resources she didn’t have to build alone. Connection accelerates growth.Adopt technology early and wisely. From OCTs to AI, innovations are expanding what optometrists can do. Staying curious keeps your practice relevant and competitive.Be open to the weird. Growth often starts with saying yes to unexpected opportunities. Stay adaptable and trust your instincts.Quote of the Show:“ As we move forward, there's nothing but good stuff to come. It's a gift to see patients every day and just make a difference every day with them and not just flip the dials.” - Melissa TadaLinks:LinkedIn:  https://www.linkedin.com/in/melissa-tada-5b2561252/  Company website: https://mtviewvision.com/  Email: mtada@visionsource.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How does mastering proactive processes help you scale smarter? This episode of Optometrists Building Empires features the dynamic duo behind Village Vision Center, Dr. Anisha Jacob and Rony Daniel. Anisha is a board-certified therapeutic optometrist and glaucoma specialist, and her husband, Rony, is a digital executive and marketing strategist. Together, they’ve scaled their business from $500K to $4M in revenue while maintaining a strong culture, data-driven strategy, and a thriving marriage. They reveal how tracking metrics, setting realistic stretch goals, investing in coaching, and fine-tuning team communication helped them break through common growth plateaus. Plus, Rony shares actionable marketing insights on Google Ads, ROI strategy, and patient acquisition that every practice owner can apply immediately. Takeaways: Measure everything, fix specifically. When revenue dips, track why, not who. Identify weak spots, retrain, and focus on improvement over blame.Set and celebrate goals. Create monthly targets and stretch goals that challenge your team. Reward success with experiences that build morale and unity.Invest in leadership and coaching. Business coaches can transform not only your operations but also how you communicate and resolve conflicts as leaders.Understand your people. Personality assessments and individualized management approaches reduce staff friction and build stronger teams.Hire for attitude, not experience. Skills can be taught; mindset and culture fit can’t. Continuous recruiting ensures a healthy talent pipeline.Think long-term with marketing. Google Ads outperform social for high-intent patients. Remember: patient acquisition cost is small compared to lifetime value.Quote of the Show:“ Doctors need to take a deep look at themselves and say what's important to them. Maybe building that empire is not the goal, and they should think through that before they pick that path, because there's a sacrifice that comes with it. ” - Rony DanielLinks:Anisha’s LinkedIn: https://www.linkedin.com/in/anisha-jacob-9790b9124/  Rony’s LinkedIn: https://www.linkedin.com/in/rony-daniel/  Company website: https://villagevisioncenter.com/  Private Practice Help Website: https://www.privatepracticehelp.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What role do coaching, mentorship, and values-based leadership play in building a thriving optometry practice? In this episode of Optometrist Building Empires, Ankit Patel sits down with Dr. Ben Thayil, owner of Lifetime Vision and Eyecare, founder of Lead OD, and a passionate coach helping practices grow from the inside out. Dr. Thayil shares his journey from struggling new practice owner to industry leader, highlighting the impact of mentorship, values-based leadership, and intentional culture-building. He explains how lessons learned from other industries, especially dentistry, helped him reframe sales and patient care, and why aligning staff with mission, vision, and values is critical to retention and growth. Takeaways:Coaching and mentorship accelerate growth by offering perspective beyond clinical training, seek guidance from both inside and outside the profession.Lessons from other industries, such as dentistry, can reshape how you approach sales and treatment planning in optometry.Building a values-based culture improves staff retention, reduces drama, and strengthens patient care.Hiring should align with mission, vision, and values, not just skills, to ensure long-term cultural fit.Personal growth for staff translates directly into professional growth; developing your team beyond job skills creates stronger employees.One-on-one touchpoints with staff, including support for personal, professional, and financial goals, are key to keeping employees engaged.A sense of purpose, not just money, drives motivation, helping staff connect their “why” to the practice mission.Quote of the Show:“ It's more fun to be successful together than by yourself.” - Ben ThayilLinks:LinkedIn: https://www.linkedin.com/in/drbenthayil/  Lifetime Vision: https://www.lifetimevisionmiami.com/index.html  Lead OD: www.leadod.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can setbacks and failures become the foundation for building a thriving optometry practice? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Lee Ford, owner of Golden Triangle Eye Clinic. With over 25 years of experience, Dr. Ford shares how failure, resilience, and community have shaped his success as an optometrist and business owner. From turning a former Pizza Hut into a thriving eye care clinic to navigating bankruptcy and rebuilding stronger, Dr. Ford offers candid insights into leadership, practice growth, and the importance of serving others. Takeaways:Failure can be a powerful teacher. Each misstep is an opportunity to reassess, adapt, and create stronger systems for long-term growth.Building the right team is critical. Visionary leaders must surround themselves with integrators who can turn ideas into effective action.Not every employee will match your passion. Accepting this reality allows you to set fair expectations and invest in those ready to grow.Diversifying services strengthens resilience. Adding medical care and new specialties can balance out reimbursement challenges.Community involvement matters. Supporting local needs not only builds goodwill but also creates trust and loyalty with patients.Cash reserves and patience are non-negotiables. Growing too fast without financial caution can lead to setbacks; slowing down ensures sustainability.Love for the profession sustains success. Finding joy in patient care and staff development keeps the work meaningful even in tough seasons.Quote of the Show:“ So find the right people, tell them what you want, and get out of the way. It works wonderfully. I don't abdicate, I delegate.” - Lee FordLinks:Golden Triangle Eye Clinic website: https://www.gteyeclinic.com/  Golden Triangle Eye Clinic YouTube: https://www.youtube.com/@GoldenTriangleEyeClinic  Cell Phone: 662-822-2020  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Tobin Ansel, optometrist and co-owner of Metuchen Vision and Somerset Eyecare. From his early passion for optometry, sparked by ortho-k lenses, to growing two thriving practices with a third on the way, Dr. Ansel shares how myopia management became the cornerstone of his business. He opens up about the mistakes that shaped his mindset, the challenges of staff training and turnover, and why patient education is at the heart of everything he does. Dr. Ansel also discusses building sustainable systems, mentoring associates, and the future of optometry, from scope expansion to innovative treatments. His insights offer practice owners a roadmap for growth rooted in adaptability, empathy, and forward thinking. Takeaways:Sometimes mistakes can define your approach to care. Owning up to errors with patients and prioritizing long-term trust over short-term revenue can transform your reputation and retention.Patient education is an uphill battle but critical. Introduce myopia management in bite-sized conversations and reinforce it over time to build buy-in and trust.Staff must buy into your mission. Clear communication, step-by-step training, and ongoing support ensure your team delivers care at the level you envision.Growth requires curiosity, not comfort. Expanding to multiple locations and new demographics keeps your practice evolving and prevents stagnation.Track metrics that matter. Measuring consults, conversions, and renewals in specialty services like myopia management helps identify where to improve and how to scale effectively.Keep doors open early in your career. Exploring all areas of optometry helps uncover passions that can shape your long-term trajectory and practice niche.Quote of the Show:“ Don't close any doors. Just keep everything as open as possible when you're first starting out. ” - Tobin AnselLinks:Email: dransel@metuchenvision.com LinkedIn: https://www.linkedin.com/in/tobin-ansel-31124816/  Company website:https://www.metuchenvision.com/ https://somerseteyecare.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to turn a shared passion into a thriving specialty practice? In this episode of Optometrists Building Empires, Ankit Patel sits down with sisters Dr. Sana Malik and Dr. Sairah Malik, co-owners of Pro-Optix Optometry & Dry Eye Center in Houston. Together, they share how choosing a specialty, investing in technology, and building a values-driven team has helped them grow a loyal patient community. From tackling the challenges of marketing in a crowded city to creating a supportive workplace culture, they open up about the realities of running a family-owned practice and what excites them most about the future of optometry. Takeaways:Specialization creates differentiation. Choosing a clear specialty allows you to become a recognized leader, better serve your patients, and stand out in a crowded market.Technology is an investment in trust. Patients recognize when you provide advanced treatment options, which builds credibility and fuels referrals.Meet your patients where they are. Screening every patient for dry eye and addressing it during their primary visit increases awareness and treatment acceptance.Culture drives retention. Hiring carefully, using tools like personality assessments, and creating bonding traditions such as “tea time” help staff feel valued and connected.Marketing must be intentional. Identify your target demographic, refine your message, and avoid spreading resources too thin across every possible service.Partnerships expand reach. Collaborating with colleagues in optometry and even across specialties like dermatology and plastic surgery creates referral streams and credibility.Take risks early. Stepping into business ownership or new ventures right after graduation allows you to learn, adapt, and grow before responsibilities become heavier.Quote of the Show:“It's an art to read people and know what makes them mad, what makes them happy, and where they're going to work best.” Links:Instagram: https://www.instagram.com/prooptix_dryeye/ LinkedIn: https://www.linkedin.com/in/sana-malik-pro-optix-optometry-and-dry-eye-centre-b6334b4a/ Website: https://prooptixeyecare.com/our-practice/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if growing your practice was less about avoiding failure and more about experimenting? In this episode of Optometrist Building Empires, Dr. Brooks Wood shares how he expanded his family’s Allen, TX practice while launching an after-hours urgent eye care network that’s changing patient access to specialty care. From embracing an “experimental growth” mindset to streamlining operations through efficiency and automation, Dr. Wood reveals how he balances clinical excellence with entrepreneurial innovation.Key Takeaways:Don’t be afraid to experiment and refine your services until you find what works. Growth comes from trying, failing, and adjusting rather than waiting for perfect conditions.Create services that fill real patient needs, like after-hours urgent eye care. Meeting patients where they are builds trust and positions your practice as the go-to solution.Look at revenue per square foot, not just chair time, to maximize efficiency. This mindset helps you turn every part of your office into a productive asset.Use automation and templates to streamline repetitive tasks for your staff. The less time wasted on admin work, the more energy your team can dedicate to patient care.Incorporate handheld and mobile technology to make better use of limited space. This lets you expand services and capacity without costly renovations.Build relationships with ERs and urgent care centers to capture referrals. These connections not only benefit patients but also strengthen your practice’s reputation.Invest in medical eyecare experience early in your career. The more comfortable you are with complex cases, the more valuable your role becomes in a growing healthcare landscape.Quote of the Show:“ A lot of doctors still have a healthy fear, but sometimes that fear can stop us from growing and moving forward. ” - Brooks Wood Links:LinkedIn: https://www.linkedin.com/in/brooks-wood-277a40175/  Facebook: https://www.facebook.com/brooks.wood.7/?_rdr Company website: https://www.alleneyecarecenter.com/  Email: brooks.od@urgenteyecaretx.com Phone:  (214) 605-0876Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you build a thriving referral-based optometry practice while balancing growth, family, and future innovation? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Richard Maharaj, Managing Partner at Prism Eye Institute and a leading voice in ocular surface disease. Dr. Maharaj shares how he built and sold a niche, medical-only practice that stood out in the Canadian market, why referrals and collaboration were at the heart of his success, and how his journey has evolved into research, teaching, and AI innovation. From lessons on resilience to insights on practice building, he provides a blueprint for creating an empire that goes beyond financial success to embrace peace, purpose, and impact.Key Takeaways:Don’t worry about having the perfect map for your career. Focus on following opportunities that stimulate and challenge you most. If you want to build a strong referral-based practice, always show accountability and demonstrate your specialized expertise. Relationships will grow naturally when colleagues trust your consistency.Patient and doctor referrals thrive on education and collaboration. Make it a priority to share knowledge often and clearly with both groups.Remember that selling or exiting isn’t just about money. Value your time and peace of mind as much as financial success.You don’t need a big marketing budget to grow. Use writing, speaking, and partnerships with industry to amplify your message.Collaboration with ophthalmology is possible when you identify areas of overlap. Instead of focusing on competition, highlight shared goals for better patient outcomes.Start exploring how AI can support your practice. It can free your team from administrative burdens and help you deliver more efficient care.Quote of the Show:“The greatest equalizer is time. It is a commodity that you really wanna cherish, but if you have faith that the story will unfold, I think that's really crucial.” - Richard MaharajLinks:LinkedIn:https://www.linkedin.com/in/richard-maharaj-od-faao-43180653/ Company website: https://www.prismeyeinstitute.com/  Instagram: https://www.instagram.com/dry.eye.jedi/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can optometrists grow thriving practices while balancing leadership, culture, and innovation? On this episode of Optometrists Building Empires, Dr. Larry Golson, founder of Envision Eyecare and Sherpa Consulting, joins host Ankit Patel to share his journey from cold-start practice owner to industry consultant. Dr. Golson opens up about learning leadership the hard way, developing communication skills that truly connect with patients, and navigating the staffing and reimbursement challenges every private practice faces. From embracing a beginner’s mindset to leveraging specialty services and AI, his insights highlight the mindset shifts and strategies needed to build a resilient, future-ready practice.TakeawaysAdopt a beginner’s mindset. Stay curious, seek expert guidance, and remind yourself that growth starts by being open to what you don’t know.Communicate with clarity and empathy. Simplify your dialogue so patients leave feeling confident in their decisions rather than overwhelmed.Leadership is a skill, not a title. Invest time in learning how to support, challenge, and guide your team as your practice scales.Conflict can strengthen culture when handled well. Address issues directly and frame discussions around shared goals instead of personal grievances.Build resilience in staffing and operations. Hire slowly, incentivize referrals, and move people into roles where they can truly thrive.Differentiate to thrive in a competitive market. Focus on unique services, specialized care, and emerging tools like AI to set your practice apart.Quote of the Show:“We were never taught how to speak to patients. The value of our communication is measured at the patient's ear, not by what words we use.” - Larry GolsonLinks:LinkedIn: https://www.linkedin.com/in/larry-golson-od-07458812/  Sherpa Consulting: https://www.sherpaconsulting.net/ Envision Eyecare: https://www.myenvisioneyecare.com/  Email: drg@serpaconsults.com  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Is it time to move beyond primary care optometry and specialize in high-growth services like dry eye and aesthetics? In this week's episode, host Ankit Patel sits down with Dr. Shane Swatts, an entrepreneurial optometrist recognized for his expertise in dry eye disease, ocular surface health, and aesthetics. Dr. Swatts shares his journey from traditional optometry to building a specialized, high-revenue practice that thrives on patient-centered communication, innovative technology, and continuous learning. He opens up about the pivotal decision to step away from primary care, the business masterminds that shaped his thinking, and how simplifying language transformed patient engagement. From expanding into aesthetics to embracing AI tools, Dr. Swatts provides both inspiration and practical strategies for optometrists ready to evolve their practices.Key Takeaways:Specialize in growth. Narrowing your focus to niche services like dry eye and aesthetics can unlock higher revenue and deeper fulfillment. Look outside your field. Some of the best business lessons come from industries beyond optometry. Stay curious, join masterminds, and bring fresh ideas back to your practice.Delegate to experts. Hire skilled administrators and trust them with business operations. This allows you to focus on patient care and the parts of the job you truly enjoy.Simplify communication. Use language patients understand and value. Clear communication builds trust and dramatically reduces no-shows.Set clear expectations. Align treatment plans with patient goals and be upfront about realistic outcomes. When patients know what to expect, their satisfaction and compliance increase.Adopt new technology. Tools like IPL and AI scribes save time, improve documentation, and enhance the quality of care. Don’t hesitate to invest in innovations that make your practice more efficient.Prioritize relationships and presence. Be fully present with your staff, patients, and family; it’s more powerful than multitasking. Strong relationships create a culture of trust that fuels both business success and personal happiness.Quote of the Show:“ I learned quickly that expectations have to be aligned, and I have to give patients realistic expectations for what this treatment is going to do for them.” - Shane SwattsLinks:LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/ Company website: https://www.evea2020.com/ OD Immersion: https://www.odimmersion.com/ Dr. Swatts Email: drswatts@evea2020.com OD immersion Email info@odimmersion.comPitch anything Book: https://a.co/d/iDuhvgkCrucial Conversations Book:  https://a.co/d/gU3NcHzCues - from Science of People: https://a.co/d/9U4tLbJBook a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you turn a niche specialty into a thriving, future-focused practice? On this episode of Optometrists Building Empires, Dr. Ashley Tucker, founder of the Contact Lens Institute of Houston and partner at Bellaire Family Eye Care, sits down with host Ankit Patel to share how she built a standout practice by leaning into mentorship, taking smart risks, and focusing deeply on patient care. From launching a specialty clinic inside a pediatric office to becoming a national leader in myopia management, Dr. Tucker’s story is full of insights for practice owners looking to innovate and grow.TakeawaysSeek out mentors and listen to their advice, even if it challenges your current plans. Encourage mentorship within your organization to help others grow.Take calculated risks and embrace change. Growth often requires stepping outside your comfort zone and taking leaps of faith. Be willing to pivot and try new approaches, even if the fit isn’t obvious at first.Differentiate through deep customer care. In a world of commoditized services, genuine care and relationship-building set you apart. Spend time understanding your clients’ needs and create a culture of empathy.Staff retention is a challenge everywhere; invest in your team’s growth and well-being. Foster a workplace where people feel valued and aligned with your mission.Partnership and shared leadership can multiply your impact and provide support during tough times. Don’t try to do everything alone; build a leadership team you trust.Stay ahead by adapting and learning. Continuously seek out new technology, services, and knowledge to keep your organization relevant.Quote of the Show:“The writing is on the wall with the competition that we have with all these online retailers. They are providing a service, but not providing care. There's a difference there.” - Ashley TuckerLinks:LinkedIn: https://www.linkedin.com/in/ashley-tucker-od-faao-fsls-abo-diplomate-27bb8896/  Company website: https://www.bfeye.com/  Email: ashley.w.tucker@gmail.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to scale a patient-first optometry practice while empowering your team every step of the way? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Juawana Hall, optometrist and owner of Hillcrest Vision, to talk about building a thriving, multi-location practice with a deep commitment to personalized care and staff empowerment. From her early days as an associate to leading a team across two practices, Dr. Hall shares powerful insights on culture-building, staff incentives, and how to stay resilient in the face of industry and economic challenges. Her story is not just about business success; it's about leadership with purpose. Takeaways:Define and communicate your mission and vision. Ensure your practice has a clear mission and vision. Communicate these to your team regularly to align efforts and foster a unified approach to patient care.Involve your team in decisions. Foster a culture of inclusivity by involving team members in decision-making processes. This empowers staff, provides diverse perspectives, and can result in more effective and innovative solutions.Maintain cultural consistency across locations: When expanding, ensure your core values and culture are embedded in all locations. Use culture carriers and thorough training programs to maintain consistency in patient care and team dynamics.Invest in yourself and your practice. Don’t shy away from investing in your ideas and capabilities. Taking calculated risks can lead to substantial growth opportunities.Stay open to new trends and technologies in optometry. Embrace opportunities for scope expansion and advanced treatment options to enhance patient care and practice growth.Focus on providing personalized, high-quality care. Understand your patients’ lifestyles and needs to offer customized solutions that enhance their lives and build loyalty.Quote of the Show:“ I know that I am not the linchpin. That is Hillcrest Vision. I am a piece in this wheel. And at any moment, that can disappear.” - Juawana HallLinks:LinkedIn: https://www.linkedin.com/in/hillcrestvision/  Company website: https://www.hillcrestvision.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to create a thriving practice while staying true to your purpose? Dr. Susan Truong shares how she built her empire with empathy and intention. In this heartfelt episode of Optometrist Building Empires, Dr. Ankit Patel sits down with Dr. Susan Truong, optometrist, speaker, coach, and author, for a conversation that dives deep into personal growth, resilience, and redefining success in the optometric world. With over two decades of experience, Dr. Truong opens up about her journey through a male-dominated field, her evolution from managing multiple Walmart Vision Center locations to focusing on coaching and speaking, and how personal loss reshaped her life’s purpose. Takeaways:Focus on empathy and listening to strengthen patient relationships. When patients feel truly heard and understood, they are more likely to trust your care and stay loyal to your practice.Invest in personal development through coaching, learning, and reflection. Lifelong learning can open new doors and keep your professional journey fresh and fulfilling.Reconnect with your purpose to avoid burnout and lead with passion. Knowing your “why” helps you stay energized and aligned, even when challenges arise.Use social media and technology to connect and grow your brand. Digital tools are powerful for reaching patients and building credibility in your community.Prioritize work-life balance by designing your schedule around your passions. A balanced life allows you to be more present, productive, and fulfilled in both work and personal ventures.Understand the business side of optometry, especially finances and contracts. Knowing how to negotiate and manage money is essential for long-term success and stability.Deliver service excellence, regardless of practice location or price point. Patients will remember the quality of care you provide more than where you’re located or how much you charge.Quote of the Show:“ When we listen better, we are given the diagnosis and the answer already.” - Susan  TroungLinks:Email: drsusan@beyondyour2020vision.com LinkedIn: https://www.linkedin.com/in/susantruongod/  Company website: https://www.beyondyour2020vision.com/meet-dr-susan Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can practice owners stay competitive in a rapidly changing optometry landscape? On this week’s episode of Optometrists Building Empires, host Ankit Patel sat down with John Marvin, the transitioning President and CEO of Texas State Optical (TSO). John shares how he helped grow TSO into one of the nation’s largest optical retail networks, insights on shifting industry trends, and strategies for building and selling a successful practice. Whether you're a seasoned owner or just starting out, this episode is packed with valuable advice you won’t want to miss.  Takeaways: Leverage brand credibility and consumer trust to help grow your practice and attract new patients. A strong, well-recognized brand builds confidence and loyalty among both patients and prospective associates.Stay aware of industry trends, such as the growing preference for employment models among younger optometrists. Adapting your business to these changes will help ensure long-term success and relevance.Prioritize convenience and transparent pricing to meet the evolving expectations of patients. Offering flexible hours and clear, simple pricing can enhance the patient experience and drive repeat business.Prepare well in advance for a potential practice sale by focusing on maximizing EBITDA and reinvesting in your practice. Updated equipment, a modern environment, and strong financials will make your practice more attractive to buyers.Build an effective, professional team with competent managers who can lead with authority. Creating a structure where key roles are replaceable also adds stability and value to your practice.Quote of the Show:“ What you do today is either adding value to your practice when you sell it, or taking value away from your practice when you sell it.” - John MarvinLinks:LinkedIn: https://www.linkedin.com/in/jdmarvin/  Company website: https://tso.com/  Email: jdmarvin@mac.comWays to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Are you building your practice with intention, or just keeping up with demand? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Ariel Cerenzie, a nationally recognized expert in myopia management and specialty contact lenses. As the founder of the Raleigh and Charlotte Contact Lens Institutes, Dr. Cerenzie shares how she’s grown two successful practices by staying laser-focused on patient care, leveraging virtual staffing, and making strategic business decisions. From overcoming the myth that ODs don’t refer to other ODs to embracing tech like AI scribes, Ariel offers a masterclass in scaling smart, without losing yourself in the process. Takeaways:Design Your Practice Around Patient Needs. Dr. Cerenzie structured her clinic to allow more time with patients, especially those with complex cases. She prioritizes quality care over volume to enhance both outcomes and satisfaction.Use Virtual Staffing to Scale Efficiently. She hires virtual assistants for administrative work, customer service, and scribing. This allows her to operate two practices smoothly while keeping overhead costs low.Let Data and Demand Drive Expansion. Her second location was opened after recognizing a clear gap in care in the area. Growth came as a response to patient need, not just ambition.Technology Is a Game-Changer If Used Thoughtfully. Ariel uses AI scribes like Commure, integrated with ChatGPT, to simplify documentation. She only implements tech that aligns with her systems and genuinely improves efficiency.You Don’t Need to Be Perfect, Just Proactive. Ariel learned that chasing perfection can hold you back. Focusing on steady, efficient progress has driven her success and reduced stress.Well-Being Is a Business Strategy. She invests in her mental clarity through meditation retreats and prioritizes a supportive personal life. Staying grounded has helped her lead more effectively and sustainably.Quote of the Show:“ At a young age, I really started to learn not to let external factors or labels determine who you are.” - Ariel CerenzieLinks:LinkedIn: https://www.linkedin.com/in/arielcerenzie/  Company website: https://raleighcontactlens.com/  https://charlottecontactlens.com/  Email: drcerenzie@gmail.com Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to scale 92 eye care locations—and still keep your people loyal and inspired? In this episode of Optometrists Building Empires, Ankit Patel sits down with Bill Noble, the founder of West Point Optical Group and former executive at Luxottica's LensCrafters. Bill shares how he scaled the largest Pearl Vision franchise in the country, managing 92 locations across 14 states, all while staying true to his values and team. From navigating COVID-19 challenges to investing in top-tier talent, Bill unpacks what it really means to lead with empathy, build relationships that last, and embrace change with humility.Takeaways:Relationships are everything. Whether it's lenders, franchisors, or investors, building trust and maintaining communication pays off in hard times.Pay for quality. Don’t skimp on compensation. Top talent is worth it, and investing early builds long-term loyalty.Lead with empathy. Recognize the needs of today’s workforce. Empathetic HR policies and recognition programs help retain great people.Be adaptable. Operational flexibility and strong fundamentals helped Bill’s business stay resilient through the pandemic.Take calculated risks. Leaving corporate life to start something new was a risk, but one that paid off thanks to preparation and grit.Build for scale. Create efficient, repeatable processes early so your business is ready to grow when opportunity knocks.Quote of the Show:“Top talent wants to work for top talent. Don’t think you're gonna be able to recruit an A player if you've got a C-plus leader or manager.” - Bill NobleLinks:LinkedIn: https://www.linkedin.com/in/williamnoble1/  Company website: https://westpointoptical.com/about-us/ Arrellio: https://arrellio.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when an optometrist trades the hustle of city life for a slower, purpose-driven practice abroad? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Roya Habibi, an accomplished optometrist who left the fast pace of Seattle to build a new life and practice in Costa Rica. Dr. Habibi shares how she’s navigating the challenges of running a cash-based practice in a new country, like educating patients on the value of comprehensive eye care and managing without traditional insurance systems. She opens up about using AI tools like ChatGPT, giving back through school outreach programs, and striking a balance between leadership and staff accountability. This conversation is packed with insights on building trust, embracing change, and redefining success through a more intentional lifestyle.Key Takeaways for Practice Owners:Build a strong support system. Surround yourself with the right team and leverage tech like ChatGPT to lighten your load.Embrace AI and automation. Technology can streamline operations, improve marketing, and enhance the patient experience.Educate your patients. In cash-based models, it's critical to help people understand the true value of eye care.Engage with your community. Outreach initiatives, like free exams for schoolchildren, can build trust and boost visibility.Balance generosity with structure. Reward staff performance through clear, earned incentives, without encouraging entitlement.Adapt to your environment. Understand the local culture, offer accessible pricing, and respect the community you're serving.Prioritize well-being. Slowing down can lead to deeper fulfillment, less burnout, and a renewed love for your profession.Quote of the Show:“ Slowing down does afford you some nice, valuable things. Being bored is a good thing.” - Roya HabibiLinks:LinkedIn: https://www.linkedin.com/in/drroyahabibi/  Company website: https://www.ojosdelmar.com/  Email: dr.royahabibi@gmail.com Trynot2blink: https://www.trynot2blink.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208