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Creative Moms Focus

Creative Moms Focus
Author: Tara Federico, Samantha Moore & Jessica Hendricks
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© 2024
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Welcome to 'Creative Moms Focus,' the heartwarming hub where motherhood, entrepreneurship, and photography intersect. While entrepreneurship can often feel like a solitary pursuit, here in our vibrant community, we're dedicated to fostering connections and supporting each other every step of the way.
Join us as we embark on a shared journey, navigating the unique challenges and triumphs of running a photography business while embracing the joys of motherhood. From insightful conversations with industry experts to candid discussions about finding balance, 'Creative Moms Focus' is your compass in the exciting world of creative entrepreneurship.
Whether you're seeking inspiration, practical advice, or simply a supportive community to lean on, you'll find it all here. Let's empower each other, celebrate our successes, and embrace the beautiful chaos of chasing our dreams while raising our families.
Join us as we embark on a shared journey, navigating the unique challenges and triumphs of running a photography business while embracing the joys of motherhood. From insightful conversations with industry experts to candid discussions about finding balance, 'Creative Moms Focus' is your compass in the exciting world of creative entrepreneurship.
Whether you're seeking inspiration, practical advice, or simply a supportive community to lean on, you'll find it all here. Let's empower each other, celebrate our successes, and embrace the beautiful chaos of chasing our dreams while raising our families.
42 Episodes
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Behind every beautiful photo is a story—and for photographers, some of the most meaningful stories come from clients who return year after year. Today, Tara and Samantha dive into the heart of what makes photography so meaningful: the lasting relationships with returning clients. From engagements to weddings, maternity sessions to newborn portraits, and everything beyond, photography allows you to walk alongside families through their biggest milestones. Tara and Samantha share why one of the greatest privileges of being a photographer is getting to witness these stories unfold over time. They discuss: The magic of longevity with clients and how trust builds over the years Why return clients create a deeper connection in front of the camera How photographing milestone moments turns into documenting family legacies The role of authenticity, comfort, and consistency in bringing clients back Why relationships—not just posed shots—make the work truly unforgettable Whether you’re a photographer, creative, or simply someone who values relationships in business, this episode will remind you that the real magic lies in connection. Let’s Connect! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
AI is everywhere right now—from social media to photography software—and as creative business owners, we can’t ignore it. But where’s the line between using AI as a helpful tool and letting it take over? In this week’s episode, Tara and Jessica are pulling back the curtain on how they actually use AI in their photography businesses—and where they choose not to. Here’s what you’ll hear in today’s conversation: The AI tools we currently use in our creative workflows (and the ones we’re avoiding). How we use ChatGPT for brainstorming content ideas, writing Instagram captions, drafting blogs, and more—without letting it do all the work. Why Tara loves HoneyBook’s AI notetaker feature for client meetings, plus the important warnings she gives clients before using it. How Jessica uses Photoshop’s AI features, and why she’s giving Lightroom a second chance (even though she’s always been a Photoshop loyalist). Why we believe AI can help streamline and inspire our work—but will never replace the human touch that makes photography so meaningful. AI isn’t going away. As creatives, it’s up to us to figure out how to use it intentionally, protect our originality, and let it enhance (not replace) the artistry we bring to our businesses. We’d love to know: how are you using AI in your creative business? Send us a DM on Instagram @creativemomsfocus and join the conversation! Let’s Connect! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
Are you curious about what it really means to live a “clean lifestyle”? In this episode co-hosts Jessica and Tara open up about their personal journeys toward creating healthier homes for their families. What started as two very different experiences — a family-wide Celiac disease diagnosis for Tara, and a cancer diagnosis in Jessica’s family — eventually led both women to explore the power of small, intentional swaps. From food to cleaning supplies to personal care products, Jessica and Tara share how these changes impacted their households emotionally and physically. They also dive into the frustrating world of greenwashing, helping you understand how to spot misleading marketing so you can make better, more informed choices. Their biggest reminder? You don’t have to overhaul your life overnight. Start small. Swap what feels doable. Notice the difference. And build on it. Whether you’re just beginning to explore non-toxic living or you’ve been on this path for years, this conversation is packed with relatable stories, practical advice, and encouragement to keep moving forward. Resources + Links Mentioned: Tara’s Clean Living Product List Let’s Connect! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
This week on Creative Moms Focus, Samantha and Jessica dive into a conversation every entrepreneurial mom needs to hear—how to prepare for maternity leave while running your own business. At the time of recording, Jessica was preparing for her third maternity leave (spoiler alert: baby boy is here!) and shares the lessons she’s learned as a solo business owner balancing clients, systems, and family. Even though it’s her third time around, she reminds us that maternity leave never feels easy—but with the right planning, it is possible to step away from work without losing momentum. Samantha, a mom of two, emphasizes that maternity leave doesn’t have to mean pausing your entire business. Together, the two discuss practical strategies for planning ahead, communicating with clients, automating workflows, and easing back into work at your own pace. Here’s what you’ll hear in this episode: The importance of client communication and setting clear expectations. Why systems and automations are your best friend during leave. How to batch social content, newsletters, and blogs before baby arrives. Why backup plans matter when things don’t go as expected. The value of temporary help (even just 5 hours a week!). How to ease back into work after leave without overwhelming yourself. Whether you’re expecting your first baby or navigating maternity leave for the third time, this episode is full of practical advice to help you protect your business and savor this precious season of motherhood. Tune in to learn how to set yourself—and your clients—up for success during maternity leave. Let’s Connect! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
Feeling burned out and struggling to find your creative spark again? You’re not alone. In this episode of Creative Moms Focus, Samantha and Jessica open up about the realities of burnout as photographers — and the intentional resets that helped them reconnect with their creativity. They share personal stories, from taking a painting class at a local arts center to stepping out of their comfort zones at a retreat (including one surprising role behind the camera!). You’ll hear how they recognized the warning signs of burnout—like procrastination, lack of inspiration while editing, and exhaustion after photoshoots—and what steps they took to create space for rest, rejuvenation, and new inspiration. What you’ll learn in this episode: The most common signs of creative burnout and how to spot them early. Why stepping away from your camera (and your phone!) can actually make you a stronger photographer. Simple, restorative practices to reignite your inspiration—like embroidery, music, books, walks, or bubble baths. How connecting with other creatives outside your industry can spark fresh ideas. The importance of building “white space” into your schedule as an entrepreneur. If you’ve been feeling uninspired or overwhelmed, this conversation is your reminder that rest isn’t wasted time—it’s fuel for your creativity. We’d love to know: What’s helped you reset and find inspiration lately? Share it with us on social media or send us a message—we’d love to feature your ideas in a future episode. And if you know another photographer or creative who needs this reminder, please pass this episode along! Let’s Connect! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
Summer break is almost here—and if you're a working mom, you know that means it's time to get intentional. In this episode, we’re pulling back the curtain on how we’re planning to balance business and family over the next few months. We’re sharing: What vacations we’ve booked (and what we’re most looking forward to) The childcare strategies that are keeping us sane How we’re setting expectations with clients and ourselves The boundaries we’re putting in place to protect our time and energy Our goal this summer? To fully enjoy time with our husbands and kiddos without letting the business stall. It’s all about being thoughtful, planning ahead, and giving ourselves permission to recharge. This is our last episode before we hit pause for a bit—tune in to hear when we’ll be back this fall! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
Want to offer an elevated, full-service experience that clients rave about? In this episode, we dive into one of the most powerful ways to elevate your client experience as a photographer: offering a curated wardrobe for your clients. This full-service touch not only enhances your brand but creates a stress-free, luxurious experience for your clients—so they can focus on what matters most: capturing memories with their loved ones. We break down how to curate the perfect client closet, where to find stylish and timeless pieces, and how to choose items that flatter all body types—including thoughtful tips for postpartum and nursing mothers. Whether you’re just starting your wardrobe collection or ready to refine it, this episode gives you the tools and inspiration you need. 🔍 Topics Covered: 👗 Where we like to shop for pieces 🎨 How to select clothing that aligns with your brand’s aesthetic 🔁 How often to refresh and update your client closet, including when it's time to “de-stash” 🧠 Tips for thoughtfully curating versatile, flattering wardrobe staples 🤱 Considerations for postpartum and nursing-friendly styles 📏 Sizing strategies to serve a variety of body types 🎧 Tune in now to learn how to shop smart, curate with intention, and create a client closet that sets your photography business apart! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
In this episode of Creative Moms Focus, we dive into a question every photographer faces: studio or in-home shoot? Whether you're capturing newborns, families, or lifestyle portraits, the choice of location can make all the difference—for both the client experience and the final images. We break down the pros and cons of shooting in a controlled studio environment versus the intimate, personalized setting of a client’s home. From lighting logistics to client comfort, you'll get expert tips to help you educate your clients and ensure beautiful results no matter the setting. 🔍 Topics Covered: 📷 In-home photography benefits – why shooting at home can create a more authentic, emotional vibe 💡 Studio shoot advantages – consistent lighting and full control over the environment 🧠 Educating clients – how to communicate the pros and cons clearly 🛋️ New mom relief – why not needing to clean the house can be a huge win, especially if they have multiple children! 🌤️ Lighting challenges – tips for working with natural light in unpredictable home settings 🎯 Consistency tips – how to make at-home shoots match your polished portfolio look 👉 Tune in now to learn how to choose the perfect shoot location and set your clients up for success! 🎧 Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
In this episode, we’re diving into one of the most crucial topics for any photographer: how to price your photography services. Whether you're just entering the portrait photography industry or looking to refine your pricing strategy, this conversation is packed with practical advice and encouragement. Pricing your work too low can actually hurt your confidence, undermine your value, and make long-term success and sustainability much harder to achieve—we’re here to help you avoid that. We share the challenges we faced when setting our own photography prices and highlight why understanding your cost of doing business is key to long-term success. We also discuss how to recognize the value and quality of your work so you can price confidently and create a photography business that is sustainable. 🔍 What You’ll Learn: 💰 How to calculate your photography overhead costs to ensure profitability ⚠️ Why competing on price can hurt your business—and what to do instead 💡 How to stay confident in your client experience and service offering 📈 When and how often to review and adjust your pricing, and what factors to consider Whether you're a new photographer or looking to reassess your current pricing model, this episode will help you set rates that reflect your worth and support your business growth. 🎧 Tune in now and take the next step toward pricing your photography with confidence and clarity! Listen to episode 28 with Brielle Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
Feeling the pressure to pivot your photography business in today’s economy? You’re not alone. In this episode of Creative Moms Focus, we’re diving into a conversation every photographer needs right now: how to adjust your services to stay competitive without lowering your value or compromising your quality. We’ll walk through practical strategies to help you adapt your offerings while maintaining your creative integrity. From offering shorter sessions, digital packages, à-la-carte options, or flexible collections, we’re exploring how to create space for client needs—without sacrificing profitability. You’ll also learn why it’s essential to listen closely to your clients, communicate investment expectations clearly, and protect the value of your work, even in a shifting economic climate. It’s all about staying flexible, staying profitable, and staying true to your vision as a creative mom and business owner. Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
In this episode of Creative Moms Focus, we’re diving into a game-changing part of your client experience—professional hair and makeup services. Whether you're including it in your session fee or offering it as an optional add-on, we explore how this thoughtful touch can elevate your brand and make your clients feel pampered, confident, and camera-ready. We chat through: 💄 When and how to offer professional hair and makeup 🤝 Collaborating with HMUAs to match your brand vibe 🍼 Best practices for newborn sessions when moms need the extra TLC 🧘 How to create a relaxing, seamless experience from arrival to shoot 💡 Tips to streamline scheduling and communication with stylists This episode is full of practical advice to help you create a luxury, stress-free experience for every client—because when moms feel good, the photos speak for themselves. ✨ Tune in to transform how you prep clients for their big day! Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network. Did you like this episode? If so, we think you'd love this interview with Jacob & Brielle Photography that you can listen to here!
Welcome back to Creative Moms Focus – your go-to podcast for balancing motherhood, creativity, and purpose! In this Season 2 premiere, co-hosts Tara and Jessica are back with fresh energy, real talk, and big dreams for what’s ahead. In this episode, we’re sharing exciting personal life updates, what we’ve been up to behind the scenes, and everything you can expect in Season 2 of the podcast—from new creative routines, guest interviews, business growth tips, and honest conversations about motherhood. Whether you’re a creative entrepreneur, a stay-at-home mom with a side hustle, or just looking for inspiration from like-minded women—this season is for YOU. Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
Join us for the final episode of Creative Moms Focus Season 1, featuring a heartfelt solo conversation with Tara. Tara opens up about the personal and professional challenges she faced as her family navigated a cross-country move. She gets vulnerable about the obstacles and growth opportunities that came with starting over in both life and business. In this episode, Tara offers encouragement for creative entrepreneurs, especially those going through difficult transitions or beginning anew. She also shares practical tips for overcoming obstacles, actionable strategies for getting unstuck, and insights on embracing growth during the messy, challenging seasons of life and business. Whether you're an entrepreneur or a creative professional facing a tough season, this episode is filled with valuable lessons and inspiration to help you move forward and thrive as we look to 2025. Honeybook referral link: https://share.honeybook.com/FXu4c Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
Have you ever considered switching from an all inclusive offer to an a la carte one? Well this week’s guest, Brielle of husband and wife team, Jacob and Brielle Photography, explains how she did just that. Brielle shares her experience going from an all inclusive photographer with a lower rate and high volume of shoots to her current model of offering a more catered, a la carte experience to her clients. During our conversation Brielle shares candidly about the ups and downs of making this switch which ultimately led to a successful shift in their business. Brielle describes how they now seek to serve clients who are looking to leave a legacy for their family through photography and display the photos as art in their home. Check out Brielle’s website jacobandbriellephotography.com/ Check out Brielle’s Instagram instagram.com/jacobandbriellephotography/ Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
In this episode, we have the pleasure of hearing Part 2 of our interview with manifestation coach Lena Khais. If you haven’t yet, make sure to listen to Part 1 to learn about Lena’s background and the practice of manifestation. Lena shares the role the ego plays in the process of growth and the role of mindset shift. She teaches that the mind is a powerful force in being successful and shares tangible examples of putting manifestation into practice as a business owner, focusing specifically on gratitude for both what you have and the things you want but don’t yet have. We break down examples of manifestation from familiar stories. Tune in to this week’s episode to learn how these shifts can have a big impact in the future of your business! Check out Lena’s Life By Design private FB Page Lena’s Facebook: https://www.facebook.com/profile.php?id=61556811967632 Check out Lena’s Website: https://atlas-paradigm.com/ Get Lena’s Book on Amazon: Plan A Life You Love Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
In this episode, we have the pleasure of talking with manifestation coach Lena Khais. Lena shares how her background in clinical psychology in the corporate world led her to study the field of manifesting. She has since become a coach and developed a four step process to realizing your dreams and creating a life you love through manifestation. Lena walks through those four strategies to utilize manifestation as a part of reaching your goals as a business owner & entrepreneur and gives practical examples specific to photographers. She talks about the importance of changing your mindset intentionally to support your vision for your life and business. In part 1 of this 2 part episode, Lena breaks down important mindset shifts specific to photographers, beginning with defining your identity as a photographer and recognizing, rejecting and reframing limiting beliefs. Tune in to this episode to learn more about the powerful tool of mindset to take your business to the next level. Check out Lena’s Life By Design private FB Page Lena’s Facebook: https://www.facebook.com/profile.php?id=61556811967632 Check out Lena’s Website: https://atlas-paradigm.com/ Get Lena’s Book on Amazon: Plan A Life You Love Creative Moms Focus Facebook Group: https://www.facebook.com/groups/creativemomsfocuscommunity Creative Moms Focus Facebook Page: https://www.facebook.com/creativemomsfocus Creative Moms Focus Instagram: https://www.instagram.com/creativemomsfocus Check out Our Studio Favorites in our Amazon shop! https://www.amazon.com/shop/jessgreenphotography/list/3KQVYWT1PWSZE?ref_=cm_sw_r_cp_ud_aipsflist_aipsfjessgreenphotography_D8PP9MQNBX2SCSN463CZ (amazon affiliate link) Find out more on our website: https://creativemomsfocus.com/ This podcast was brought to you by the Pivot Ball Change Network.
In this episode of Creative Moms Focus, hosts Samantha and Tara dive into a crucial topic for photographers—how to avoid overwhelming your clients with too many photos and instead deliver beautifully curated galleries that leave a lasting impression. Tara walks us through her refined process of culling images, including why she starts her culling at the end of a session, how she eliminates duplicates, and tips on being more ruthless in selection to showcase only the best of the best. We discuss how quality over quantity is key to ensuring your clients feel confident about their photo choices and how this approach can even improve your shooting techniques. Tara shares her secret for keeping sessions varied and explains the importance of guiding clients toward their final artwork decisions—from albums to framed prints—well before the ordering appointment. Whether you’re struggling with overshooting or just want to streamline your workflow, this episode will help you take your photography business to the next level. Tune in for insightful tips, personal stories, and a fresh approach to delivering a gallery that wows without overwhelming. Don’t forget to subscribe and follow us on Instagram @CreativeMomsFocus for more content tailored to creative moms juggling entrepreneurship and family life! Check out our studio favorites here in our Amazon shop! Connect with us on Instagram: https://www.instagram.com/creativemomsfocus Find out more on our website: creativemomsfocus.com We’d love it if you’d share this episode with a friend and tag us on social media! @creativemomsfocus Join Us! Whether you're just starting out or you're a seasoned pro, Creative Moms Focus offers a community and resources to navigate the beautiful chaos of entrepreneurship and motherhood together. Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, we may earn a small commission.
In this episode of Creative Moms Focus, your hosts Samantha and Jessica dive into the essential tools every photographer needs to streamline their business and improve the client experience. Whether you're juggling motherhood and entrepreneurship or looking to organize your workflow, this episode is packed with actionable tips to help you elevate your business. We explore the world of CRMs (Customer Relationship Management) and how you can make these systems work for you—not just as a photographer but as a business owner balancing numerous responsibilities. From integrating automated workflows to managing client interactions with tools like HoneyBook, 17Hats, and Dubsado, we break down everything you need to know to keep your business running smoothly behind the scenes. Plus, we answer your listener-submitted questions on branding, website hosts, and our favorite resources to help you create a brand that stands out in the crowded photography market. If you're ready to automate more and stress less, this episode is for you! Tune in and learn how to: - Automate client inquiries and bookings. - Customize your CRMs to enhance client experience. - Optimize your website for a seamless user experience using Showit. - And more! Links Mentioned: CRM Systems: HoneyBook, 17Hats, Dubsado, Sprout Studio, Studio Ninja Website Hosting: Showit, Squarespace, Wix Make sure to subscribe and leave your questions for future Q&A episodes! Check out our studio favorites here in our Amazon shop! Connect with us on Instagram: https://www.instagram.com/creativemomsfocus Find out more on our website: creativemomsfocus.com We’d love it if you’d share this episode with a friend and tag us on social media! @creativemomsfocus Join Us! Whether you're just starting out or you're a seasoned pro, Creative Moms Focus offers a community and resources to navigate the beautiful chaos of entrepreneurship and motherhood together. Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, we may earn a small commission.
In this episode of Creative Moms Focus, we’re diving into a vital part of running a successful photography business—offering seamless discovery calls to potential clients. We walk you through a step-by-step process on how to set up and optimize your discovery calls. We’ll start with how to embed a calendar on a hidden page that appears after someone submits their contact form, making scheduling easy and efficient. Next, we’ll discuss what happens after a potential client schedules a call—automating confirmations, reminders, and setting expectations for the conversation. Finally, we break down exactly what to cover during the discovery call to build trust and understand their needs, ensuring your services are a perfect fit. Whether you’re just starting out or looking to refine your client intake process, this episode will give you the tools to offer professional, polished, and effective discovery calls. Don’t miss it! You can view all of our contact pages: Jessica's Tara's Samantha's Embedded schedulers on our websites: Honeybook & Calendly Embedded contact form on our websites: Jotform Check out our studio favorites here in our Amazon shop! Connect with us on Instagram: https://www.instagram.com/creativemomsfocus Find out more on our website: creativemomsfocus.com We’d love it if you’d share this episode with a friend and tag us on social media! @creativemomsfocus Join Us! Whether you're just starting out or you're a seasoned pro, Creative Moms Focus offers a community and resources to navigate the beautiful chaos of entrepreneurship and motherhood together. Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, we may earn a small commission.
In this episode of Creative Moms Focus, Samantha, Jessica, and Tara share their experiences with introducing discovery calls into their businesses and how this simple strategy became a game-changer. They dive into why these calls have been so successful for them, which types of businesses benefit most, and how they enhance communication between you and your clients. Whether you're a seasoned artist or just starting your creative journey, this episode is packed with actionable tips on how discovery calls might be the missing link in your business strategy. You’ll hear real-life insights on time management and client engagement. Tune in and take your creative business to the next level! Where we host our discovery calls: Zoom Where we schedule our discovery calls: Honeybook & Calendly Check out our studio favorites here in our Amazon shop! Connect with us on Instagram: https://www.instagram.com/creativemomsfocus Find out more on our website: creativemomsfocus.com We’d love it if you’d share this episode with a friend and tag us on social media! @creativemomsfocus Join Us! Whether you're just starting out or you're a seasoned pro, Creative Moms Focus offers a community and resources to navigate the beautiful chaos of entrepreneurship and motherhood together. Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, we may earn a small commission.