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Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
25 Episodes
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This week we’re giving you insight into our 5 softwares that we wouldn’t be without! We discuss the benefits of Airtable and how you can organise and manage your content calendar. How Canva will be your best friend when it comes to creating on brand content. The tips and tricks to using AI technology like Chat GPT to help with your research and write your content (just DON’T copy and paste). Why Metricool will save you time and help keep your content consistent. And fi...
Did you know your website can save you hours in time every single week!? A website is so much more than a pretty “shop front.” With the right website strategy, the key information on all of the pages, and technologies/ automations relevant to your business you can save time, look professional and get your website working for you each and every day. Kayleigh our Co Founder and website expert, talks us through the key things to include on your service pages, the must do’s around FAQs, online bo...
Does the perfect Instagram ™ post even exist? In this week's episode co founder and marketing expert Soph chats about the evolution of Instagram ™ over the last decade and how the platform has evolved into so much more than a photo sharing app. From strategy advice, to creating your content pillars, to creating different content formats, to optimising each post. We also discuss, selling on social media, what gives us the ick and whether video is a must as part of your social strategy.&n...
In this episode of the Business Beach Club podcast, hosts Kayleigh and Soph welcome Amanda, a brand photographer and founder of AKP Branding Stories. Amanda shares her journey into brand photography, emphasising the importance of personal connection in branding. She discusses her transition from wedding photography to focusing solely on brand photography, detailing her day-to-day operations and the significance of camera confidence for business owners. Amanda provides practical tips for...
This week we're joined by the incredible Kirsty Holden, talking all things ADHD. Kirsty was recently diagnosed with ADHD after a long journey to diagnosis. Kirsty is an online business manager that supports business owners on a mission to make their lives easier. We discuss the empowerment that comes from understanding neurodivergence, the emotional journey post-diagnosis, and the need to adapt traditional goal-setting frameworks like SMART goals to better suit their unique needs. In th...
Today we're joined by the incredible Emma Boyle, of Emma Boyle Brand Photography, a successful self-employed freelance photographer. Emma shares her story of leaving a successful legal career and following her passion to become a freelance photographer and organise her day on her terms. As well as tips for transitioning from an employed position to a self-employed role, Emma also share some practical tips for using props within your brand photoshoots. We also talk about the ...
We're sharing insights into our journey of creating the Business Beach Club, a platform designed to support small business owners. We discuss the challenges of starting a business, the importance of a holistic marketing strategy, and the foundational elements necessary for success. The episode also highlights our course offerings, which include business basics, website development, and marketing strategies, all aimed at empowering entrepreneurs to thrive in the digital landscape. Whether you...
We are joined by Ella Denson Smith who shares her journey to becoming a self-employed copywriter and consultant. This episode certainly packs a punch as Ella takes us through 10 incredible tips to help you and your business write impactful copy for your website and social posts. With a focus on strategy, readability, alignment, values, creating content cycles and the psychological impact of power words, Ella really has shared some fantastic advice. Keep listening to the end to find ...
Join us in our first ever guest episode. This week we're joined by the inspiring Sian Howarth. In this conversation, Sian Howarth shares her inspiring journey from a turbulent childhood to becoming a successful CEO and founder of Nora Rose. She discusses the challenges she faced, including personal loss and grief, and how these experiences shaped her resilience and determination. Sian emphasises the importance of mentorship, personal growth, and the power of storytelling in business. ...
Summary In this episode of the Business Beach Club podcast, we’re discussing the essential digital marketing strategies for 2025. We highlight the importance of a thorough spring cleaning of social media profiles, how to optimise your paid ads, and enhance your email marketing efforts. The conversation highlights actionable tips for businesses to improve their online presence and engage effectively with their audience. Plus, we’ll be updating you on some exciting news! Takeaways Alway...
Summary In this episode of the Business Beach Club, hosts Soph and Kayleigh welcome listeners to 2025 and share essential tips for updating websites and improving SEO. We emphasise the importance of keeping website content current, ensuring accessibility for all users, and utilising blogs as a marketing tool. The conversation highlights practical steps for business owners to enhance their online presence and prepare for a successful year ahead. Takeaways Check your website for outdated info...
Join us as we reflect on our achievements in 2024, emphasising the importance of recognising small wins and the challenges of balancing business and personal life. We share personal milestones, including Kayleigh's journey as a mother of two and Soph's relaunch of her digital marketing agency. The discussion transitions into setting ambitious goals for 2025, focusing on work-life balance, financial targets, and the growth of our joint venture, the Business Beach Club. We can't for what's in s...
In this episode of the Business Beach Club podcast, Kayleigh and Soph discuss the essentials of email marketing, focusing on two popular platforms: MailerLite and Klaviyo. They explore the features, benefits, and ideal use cases for each platform, providing insights for both service-based and e-commerce businesses. The conversation highlights the importance of email automation, segmentation, and strategies for recovering abandoned carts, ultimately emphasising how effective email marketing ca...
In this conversation, Kayleigh and Soph discuss the importance of planning a Christmas content calendar to alleviate the chaos of December. They emphasise the need for strategic content creation, focusing on various content pillars, and provide innovative ideas for engaging social media content. Plus, stay tuned for our real life examples and content ideas of what to post about in the lead up to Christmas! 00:00 Planning Ahead for Christmas Content 01:06 Creating Effective Content Pil...
Sophie shares her transformative experience at a business retreat in Ibiza led by positive psychologist Niyc Pidgeon. The retreat focused on personal development, building connections, and fostering a supportive environment among women entrepreneurs. Sophie discusses the importance of setting intentions, learning from others, and overcoming the anxiety of attending such events. Sophie emphasizes the value of networking, and encourages listeners to step out of their comfort zones to build mean...
In this episode, we're sharing our real experiences and lessons learned from running our own businesses. We discuss the challenges of pricing and the importance of finding a comfortable price point, with that all important reminder of knowing your worth! Plus we look at the importance of having clear contracts and expectations in place to avoid misunderstandings and the significance of setting boundaries and sticking to them to maintain a healthy work-life balance. It's re...
This conversation delves into the essentials of Search Engine Optimization (SEO), focusing on its importance for website visibility and ranking. Kayleigh provides insights into various strategies, including on-page SEO techniques, the significance of website security, effective keyword research, and the creation of quality content. Set yourself up for SEO success today! 0:00 Understanding SEO Basics 06:27 On-Page SEO Strategies 15:50 The Importance of Website Security 18:56 Key...
Using my 12 years of paid social ads experience I share the 10 key steps for setting up successful social media ad campaigns. Soph considers the importance of defining campaign objectives, choosing the right audience, setting a budget, creating compelling assets and copy, and implementing tracking and analytics, as well as the value of A/B testing and continuous optimisation. If you're thinking of getting started with Meta Ads or need a refresh in the foundations of a great Ad campaign...
We're diving in to Black Friday preparations and how you can get your business ready for one of the biggest shopping opportunities of the year. We'll be talking creating irresistible offers, whether you have a product-based or service-based business. Including top tips on how you can prepare your website, ensuring it can withstand high levels of traffic. And of course we can't forget about the important role marketing plays in the lead up to Black Friday so we share our advice around ...
Social Media is SO important for businesses, so listen in for some top tips on setting up your social media profiles for success. From choosing the right platforms based on the target audience to the importance of clear and consistent branding, including profile pictures, bios, and contact information. You should make sure you're creating a variety of content types, such as images, carousels, and videos, to engage your audience. And we talk about how you should show your personality on your s...
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