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Women in Sales Leadership

Author: Amy Evans

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I got so used to being the only woman in the room, I didn't even notice it anymore. Did you know that only 31% of sales leaders are women, even though 50% of the sales reps are women? I'm Amy Evans, after 25 years of sales leadership in corporate America, I now help technology and AI CEOs hit their number as a fractional CRO and sales strategy advisor. I also host the Women in Sales Leadership podcast, where you'll learn what it takes to lead at the highest level, withstand the pressure to deliver the numbers, and elevate your career without losing yourself. No fluff, just the real stuff of women in sales leadership. If you aspire to become a CRO, vice president, first time sales leader, or start your own business, you are in the right place. Follow so you won't miss the episodes every week.
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Key Takeaways: - Women hold just 30% of sales leadership roles.- Company culture is crucial for employee satisfaction.- Scaling from 2 million to 10 million is challenging but rewarding.- Executive coaching can help leaders navigate uncertainties.- Hiring based on past experience can be misleading.- Understanding your ideal customer profile is essential.- Performance and execution require different skill sets.- Transformations in startups need experienced leadership.- Pipelines are critical for managing change effectively.- Creativity in leadership can enhance team dynamics. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Key Takeaways: - Women hold just 30% of sales leadership roles.- Setting goals is crucial for a fresh start each year.- Clarity in goals leads to better outcomes.- Identify your single biggest goal for each life area.- The 'why' behind goals is essential for motivation.- Health goals should focus on energy and vitality.- Career goals can include promotions or new roles.- Relationships with family and friends require nurturing.- Financial goals can lead to greater stability and freedom.- Personal development is about growth and evolving. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Key Takeaways: - Women hold just 30% of sales leadership roles despite being 50% of sellers. - The holiday season can be particularly challenging for sales leaders. - Reflection is crucial for personal and professional growth. - Planning ahead can alleviate holiday stress. - Sales leaders often struggle to balance work and family during the holidays. - It's important to acknowledge both wins and losses from the past year. - Setting clear goals can help guide future success. - High performers should avoid repeating past mistakes. - Creating a vision for the new year is essential for motivation. - Every day offers a new opportunity to start fresh. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Key Takeaways: - The last 24 months in tech have been challenging due to layoffs and AI concerns. - Women hold only 30% of sales leadership roles despite being 50% of sellers. - Meerkat is an AI-powered conversation navigator that enhances team collaboration. - AI should be viewed as a collaborative tool rather than a threat to jobs. - Joy in the workplace is essential for productivity and morale. - Women in tech face unique challenges but also have opportunities for growth. - Investing in personal development is crucial for career advancement. - Mentorship and community support are vital for women in leadership. - Building relationships is as important as achieving results in business. - Leaders should create environments where teams feel valued and engaged. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Key Takeaways: - Women hold just 30% of sales leadership roles. - Investing in yourself is not just a luxury, it's essential. - Growth requires giving yourself grace and permission. - Mistakes are part of the learning process, not failures. - Seeking support is a sign of strength, not weakness. - Personal development can lead to significant career advancements. - Therapy and coaching can provide invaluable support during tough times. - Building relationships is key to success in sales. - You are worthy of pursuing your dreams and investing in yourself. - Taking action towards your goals can lead to transformative changes. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Key Takeaways: - Intuition often speaks when we are in a relaxed state. - Energy healing can be a life-changing experience. - Women hold only 30% of sales leadership roles despite being 50% of sellers. - Energy medicine is based on measurable evidence. - Our energy fields can absorb the emotions of others. - Trauma can create disconnect and impact our energy systems. - Stillness is essential for connecting with our energy. - Heart-centered living balances the ego and authenticity. - Breathwork can help in connecting with our energy body. - Personal experiences shape our perceptions and career paths. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
- Weigh your options carefully before making decisions.- Don't talk yourself out of an opportunity before exploring it.- Job descriptions often list unrealistic qualifications.- You only have a decision to make when you have an offer.- Loyalty should primarily be to yourself and your values.- It's okay to be loyal to your company, but prioritize your own needs.- Living a fulfilling life involves loving your work.- Self-exploration is key to finding the right career fit.- Your current job doesn't limit your exploration of new opportunities.- Align your career choices with your personal values.   Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Key Takeaways: - Women make up 50% of sellers but only 30% of sales leadership roles. - Healthcare is a significant barrier for independent professionals. - Melissa Blatt founded Indie Pop to address healthcare challenges. - The healthcare marketplace can be complex and confusing. - Membership-based healthcare offers a transparent alternative to traditional insurance. - Understanding your healthcare options is crucial to avoid surprise bills. - Pre-existing conditions can complicate healthcare coverage options. - Access to virtual care can save time and money in healthcare. - It's important to stay informed about changes in healthcare plans and networks. - Entrepreneurship involves continuous learning and resilience. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Takeaways: - There are common challenges in any sales team. - Talent on the team often needs to be up leveled. - Coaching and training are essential for team improvement. - Some team members may not be a good fit. - It's important to identify hidden talent. - Managers should focus on uplifting their teams. - The goal is to have A players across the board. - Regular assessment of team dynamics is crucial. - Effective talent management leads to better sales performance. - Creating a high-performing team requires ongoing effort. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
The difference between networking and “community-ing” — and why one builds real influence. How to ask for help and create meaningful visibility without feeling pushy or self-promotional. Why women struggle to share their wins — and how to reframe “bragging” as leading by example. The origin story of Wednesday Women — from a viral LinkedIn post to a movement that’s elevating thousands of women executives. Simple strategies to protect your energy as a connector and leader. 💼 LinkedIn: Leslie Greenwood 🌐 Website: WednesdayWomen.org 💬 Leslie welcomes thoughtful LinkedIn DMs and connection requests. You can also follow Wednesday Women on LinkedIn for daily inspiration, events, and spotlights on incredible women leaders. Amy Evans Leadership Coaching Women in Sales Leadership Podcast @ LinkedIN Host Amy Evans @LinkedIN
Key Takeaways:- Women hold just 30% of sales leadership roles. - Executive presence is about how you show up. - Empathy is a natural advantage for women. - Confidence can be developed as a skill. - Building trust is essential for executive presence. - 93% of communication is nonverbal. - Focus on how you want your audience to feel. - Commanding attention is better than demanding it. - Empower others to manage their time effectively. - Preparation is key in crisis communication. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Key Takeaways: - Women hold just 30% of sales leadership roles despite being 50% of sellers. - Recognizing when you're stuck is crucial for career growth. - Fear can motivate but also hinder career decisions. - Real failure is not giving yourself permission to grow. - Trusting your gut is essential for making career choices. - Embrace change as a part of personal and professional growth. - You have the power to change your career path. - Networking and exploring opportunities are not definitive decisions. - There will always be a demand for great sales leaders. - Letting go of fear can lead to empowerment and success. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Meet Jenny BeresJenny Beres is the co-founder and president of Pink Shark PR, a Los Angeles-based PR agency championing female leaders in fintech and innovative industries. She's personally sold millions of dollars in PR services and has trained female leaders to leverage their stories to generate six and seven figures, raise VC capital, and finally get comfortable with visibility and sales.Jenny is known for her authentic, no-nonsense approach to personal branding and her belief that women do storytelling better than men—we just need to give ourselves permission to own it.Key Takeaways1. You Already Have a Brand—The Question Is Who Controls ItYour personal brand exists whether you actively manage it or notThe internet and algorithms are shaping your narrative right nowTaking control of your story is one of the few things fully within your powerWomen excel at storytelling—we just need to own it objectively2. Stop Confusing Objectivity with BraggingMen have no problem listing their strengths; women often respond with "deer in headlights"You can't be objective about where you need to improve if you can't acknowledge where you're a geniusPractice "objective hype girl" energy: own your strengths AND areas for growthAuthentically sharing your story is not the same as being obnoxious3. The Power of the "Brutal Challenge" StoryEvery compelling personal brand includes a challenge-overcome-triumph narrativeLook for stories so difficult you can "almost laugh about them now"Share challenges that are already resolved—audiences don't respond well to messy, unresolved dramaYour darkest professional moments often reveal your greatest strengths4. Separate Your Identity from Your AchievementsAchievement without inner self-worth creates an endless chase for validationRadical self-acceptance means: "I'd still like myself just as much if I achieved nothing else"Meditation and mindfulness help you stay "middle ground" through business highs and lowsThe confidence that "nothing can really mess with you" comes from knowing you can overcome anything5. Care Less, Sell MoreHolding on too tightly to outcomes kills sales momentumLead with genuine enthusiasm about what excites you, not what you've accomplishedFind your way into getting excited about anything—that's the real sales superpowerStay even-keeled about good news, bad news, and everything in between6. Pick One Platform and Own ItTrying to maintain presence on every platform creates "half-abandoned graveyards of mediocre content"Choose the platform where you feel most comfortable being yourselfLinkedIn is ideal for B2B leaders because it's less visual and more business-focusedJournalists have migrated from Twitter/X to LinkedIn—making it prime territory for visibility7. Turn Your Repetitive Conversations into Content GoldTrack what you're saying to clients, prospects, and team members multiple times per weekCommon misunderstandings in your field are content opportunitiesDon't let valuable conversations "marinate in private"—make them accessibleUse Apple Notes or similar tools to capture topics and questions throughout your day8. Leverage Your Company's PR Machine (If You're in Corporate)Volunteer to be a brand ambassador with your company's PR teamThey'll love the enthusiasm and provide media-ready talking pointsEarned media is perfect for sharing on LinkedIn and builds your personal brandThis benefits both you and your company—and they're paying for it9. Start Building Reporter Relationships NowFind headlines that give you FOMO—that's where you want to be featuredResearch reporters who cover your industry and read their recent workSend a short, no-ask introduction: compliment their work, introduce yourself briefly, offer to helpBuilding these relationships before you need them opens future doors10. Substack + LinkedIn = Authority Building Power ComboSubstack functions as podcast, email list, blog, and LinkedIn tool in oneGoogle and ChatGPT love Substack content—it shows up in search resultsUse it to publish longer-form thought leadership that showcases your expertiseCross-promote your Substack articles on LinkedIn for maximum reachResources MentionedPink Shark PR: pinksharkpr.comJenny Beres on LinkedIn: Connect with Jenny for PR insights and personal branding tips Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Listen to learn how to:Think and operate like a leader of leadersTurn your wins into a career story execs rememberUse the 10-10-10 tool for tough decisionsBuild executive sponsorship that gets you on the shortlistDetach identity from title so you lead with confidencePerfect for high-performing B2B tech managers ready for VP-track roles. Follow the show and grab the free workshop at amyevanscoaching.com. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Leadership🎧 Episode Summary:In this solo episode, Amy Evans explores the evolution of career growth—especially for high-performing women 15+ years into their careers. If you’ve ever wondered whether it’s okay to pause, shift, or stay instead of always chasing the next title, this conversation is a breath of fresh air.Amy breaks down:The 5 things high performers actually want in their careersWhy growth doesn’t always mean promotionThe tension between ambition and life outside of workRed flags (and gray areas) when hiring in salesWhat real growth looks like beyond the resumeWhether you're a rising sales leader or a seasoned executive rethinking your next chapter, this episode will help you reconnect with what truly matters in your career.🔑 Topics Covered:Career trajectory shifts after 15+ yearsInternal vs. external markers of successHow to evaluate job-hopping as a hiring leaderFinding mastery and purpose in your current roleThe myth of “hitting the ground running”When to embrace change—and when to stay put📌 Resources Mentioned:Amy Evans Leadership CoachingFree Leadership Breakthrough Call: DM Amy on LinkedIn Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
In this powerful episode of Women in Sales Leadership, Amy sits down with Dr. Alexandra Stockwell—relationship and intimacy expert, physician, and author of Uncompromising Intimacy—for a raw, eye-opening conversation about what really happens behind closed doors in the lives of high-achieving women.🎧 We talk about:Why successful women often feel disconnected in their relationshipsHow leadership habits at work can destroy intimacy at homeThe emotional cost of out-earning your partnerThe four types of relationships—and how to move toward conscious partnershipThe one communication shift that can reignite desire and trustWhy managing your marriage doesn’t work—and what to do insteadWhat it really means to be seen, supported, and desired💡 Whether you're married, divorced, or still searching for your person, this episode offers powerful insights and practical tools to help you create a relationship that feels as good as your career looks.📚 Connect with Dr. Alexandra:Website: alexandrastockwell.comBook: Uncompromising Intimacy on Amazon & AudiblePodcast: The Intimate Marriage Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Alli Rizacos transitioned from a sales leader at Salesforce to a coaching business owner.She discovered her passion for coaching while grappling with imposter syndrome.Starting a business was a daunting task for Alli, but she overcame her fears.Personal branding is crucial in today's job market, especially for career transitions.Vulnerability and authenticity resonate more with audiences than perfectionism.Building a community is essential for support during entrepreneurial journeys.LinkedIn is a powerful platform for personal branding and networking.Sharing personal stories can enhance engagement and trust on social media.Sales leaders should leverage their experiences to create valuable content.Networking events can be a great way to build connections and community.   Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
Cindy Nagel is a trailblazer at the intersection of finance and human behavior.Effective communication is crucial for client retention in financial services.Advisors should focus on practice management to streamline their operations.Understanding client communication styles can enhance advisor-client relationships.Women represent only 23% of financial advisors, highlighting a diversity gap.A financial planning approach is essential for meaningful client relationships.The fiduciary standard requires advisors to act in the best interest of their clients.Proactive communication from advisors is vital during market fluctuations.Choosing a financial advisor should involve understanding their approach to planning.The financial services industry is evolving towards more holistic planning. Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN 
TakeawaysAlexis emphasizes the importance of owning your power in the workplace.Mentorship can come in both formal and informal settings.Networking should be done when you don't need it, to avoid desperation.Visibility is crucial for career advancement; keep your camera on in meetings.Community service can provide growth opportunities outside of your job.Delegation is an essential skill that can be learned over time.It's important to cultivate relationships with your inner circle for mentorship.Confidence can be built through community involvement and leadership roles.Alexis shares that people often want to help when approached for mentorship.The media industry offers unique opportunities to connect with influential figures.---------------------------------------------------------------------Full Transcript:Amy Evans (00:00.88)So welcome to Women in Sales Leadership. I am so excited about today's guest. just, I'm gonna confess right away that she's a friend of mine. So, and I'm so lucky that she's one of my friends. So let me introduce you to my friend, Alexis Hambrick. So Alexis is an absolute powerhouse in the world of media and marketing. As a vice president at Warner Brothers Discovery, Alexis (00:10.414)you Amy Evans (00:28.436)She's led major growth initiatives, built high performing teams and driven strategies that fuel billions in revenue. She really knows what it takes to lead at a very high level. And today she's going to share her real story behind her incredible journey with you. So Alexis, thank you so much for being here. Welcome to the show. Alexis (00:52.354)Well, thank you for that wonderful welcome. I'm going to bring you everywhere to introduce me from now on. Amy Evans (00:57.136)No problem. I can do it. I would do it for you anywhere, anytime. Absolutely. Yeah. So Alexis, I would love for everybody listening to get to learn a little bit more about you and hear more about your story. So yeah. Alexis (01:02.478)Sounds like a plan. Alexis (01:13.848)Sure, sure, let's see. I grew up in Massachusetts in a small town outside of Boston, right on the water. Had a very idyllic life growing up. When I went to college, I went to Union College in upstate New York in Schenectady. I decided that of all things, I was going to become a Russian major because at some point I was going to translate for the sick Russians. That was my plan in life, which I'm sure my parents were thrilled with. So I was also very independent and tired of my small town, small school, so wanted to do something different. Did a term abroad in Moscow, which was really pretty great. Got to learn a lot about myself, a lot of independence, doing things on my own and exploring a city by myself in a language that, quite frankly, I never mastered. And then when junior year rolled around, all of my high-powered finance friends, were starting to get internships and then subsequent jobs right after early senior year. And here I was like, well shoot, what have I done? I got this Russian major, which I never really mastered. And here I am. So fortunately I had a connection with a company called Turner at the time. My uncle worked, he was a cable guy. And so he helped me get an interview. He said, I can get you an interview at Turner. And I said, the salad dressing guy? I thought he meant Paul Newman, you know? So I went down to Turner in Atlanta. I interviewed and didn't get the job. I was actually told that the job had just been given to somebody, but come on down and interview anyway. And I was like, okay. But back then, AirTran gave $50 flights to students and said, sure, why not? So I met the woman who became a mentor of mine and Amy Evans (02:42.938)Perfect. Alexis (03:09.582)She called me and she said, you know, the job's already been offered to somebody, I'll let you know if it falls through. And sure enough, about a week later, she called and she said, the person didn't accept the job and we would love to have you. So that was the start of my career. And that was 25, almost 26 years ago at Turner. And through a series of acquisitions and mergers, we became, I'm gonna forget one of them, but we were Turner. Amy Evans (03:23.472)Wow. Alexis (03:39.394)we became WarnerMedia, then we became ultimately Warner Brothers Discovery. So lots and lots and lots of changes over the 25 years, handling, know, starting off with brands like CNN and TNT and Cartoon Network, ultimately morphing into HBO and now Max, which is what I do now. So now I am the VP of Partner Marketing for Max, and I work with providers, distributors to help sell Macs on their platforms. Amy Evans (04:13.296)my gosh. Okay, so I'm just gonna confess right now that Alexis is my friend that knows everything about pop culture and what's happening like in TV and on streaming and she gets to rub shoulders with famous people. So she's very, very humble about it. But I have to say that you're the person that knows everything about what's going on in the streaming world. I love that about you. Alexis (04:31.939)Ha! Alexis (04:39.138)Well, I mean, I'm so lucky. do this really awesome. I get to be part of this really awesome industry where it is part of pop culture. I mean, what is everyone talking about right now? Parker Posey in the white lotus, right? And I was lucky enough to be a part of the junket where our press, our distribution partners, people like Comcast and Apple interviewed Parker Posey. And so I attended virtually. So it's really cool to be a part of those things. And I, I don't take any of it for granted. It is such a, Amy Evans (04:49.848)Yes. Yes. Alexis (05:08.694)a blessing to be involved in such a fun, fun industry. Amy Evans (05:12.62)my gosh. Well, I want to ask all about famous people that you've met. we might save that to the end if we've got time. I might surprise you with that question. I'm warning you in advance about the surprises. OK. Sorry. Thinking. Thinking about that. a couple of things I noticed. As you were describing your career journey, I heard you mention it. You said you had a mentor in your career. in speaking with the people that I coach, Alexis (05:23.404)All right, I'll have to start thinking of all the people. Amy Evans (05:41.232)and the executives that I consult with. Mentorship is almost always a theme and then there's always people who are really wanting more mentorship than they typically have. So I would like you to share for our listener, share about what your mentorship experience was about and what an impact that was for you and your career. Alexis (06:09.164)Well, I am a huge advocate of mentorship. It is something that is so very important to me. And I think it's so important to me because I've been so fortunate to have really great mentors in my past. And there's two kinds of mentors, right? There's the formal kind of mentor where it's a program that you're set up with a curriculum. Those are fantastic. I've been a part of those on both sides. But there's also informal mentors. And some of my bosses, I've considered my mentors. people in a different department that, you know, I ask out for coffee and then that relationship just blooms over time and they start to get to know you and can give you some really great advice. I think that anyone that's lucky enough to have a mentor, especially early in their life or have many of them, sort of have a responsibility to give back as they get older and become more of a leader to help guide some of these young. women and men, I've had some men mentees, but typically for me it's been women. And it's just, it's actually more fulfilling to me as a mentor, I think, than the mentees get out of it. There was a period of time where it just sort of fell off my radar and for whatever reason, business priorities changed and it wasn't as much of a focus and I didn't have that. And... I didn't even realize how much I missed it until it came back into my life and I was like, this is the piece that I've been missing. This is what I really love to do. Amy Evans (07:40.548)Yeah. You shared with me about a mentor that had a really big impact on you. Alexis (07:47.142)Mm-hmm. I have had a lot and I've had a lot of impacts, but I've been probably thinking of Pat Falatico. Shout out to Pat who helps run a mentorship program in Atlanta called Path Builders. And Path Builders was a program, it was a year long mentorship program. So every month for a year, I met with Pat as a mentee and she was outside of my industry. She at the time worked for IBM and she also met with my boss. Amy Evans (07:49.198)Yeah. Alexis (08:14.894)to understand what were some of the challenges that I had. And I think what I shared with you is as a young person growing up at Turner when I was 22, I was very self-deprecating. I was sort of apologetic coming into media. I'm sorry, but I was the ditzy blonde. I was the punchline of a lot of jokes. I liked it. I leaned into it. didn't upset me or anything, but. it became my brand, it became who I was. And so that was a roadblock for me in developing into a leader. And so Pat, after meeting with my boss at the time, Heather, they said to me that I need to own my power. And that I think is the single most important piece of advice that I have ever received in my career. And at the time I was like, what does that mean? What does own your power? I have no idea what that means. And they were like, well, we can't really explain it to you. You just sort of have to figure it out. I was like, okay. So it took a long time. It took about six months. But after a while I said, I get it. This is what they mean. I need to be, rise to the occasion, have a stronger point of view, sit at the table, know that I can take up space and that what I have to say is valuable. Amy Evans (09:11.312)You're kidding. Alexis (09:41.45)It was like a light switch after that. That was the turning point in my career and it is definitely the piece of advice, not everyone needs that advice, but a lot of women who are lacking in co
In this conversation, Amy Evans discusses the challenges high-performing women face with perfectionism and the importance of overcoming this mindset to elevate their careers. She introduces a masterclass aimed at helping individuals navigate their careers and shares personal insights on how perfectionism can hinder productivity and well-being. Amy emphasizes the need for delegation and empowering others to achieve a better work-life balance. Amy Evans Leadership Coaching Women in Sales Leadership Podcast @ LinkedIN Host Amy Evans @LinkedIN
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