Community ROI

“Community ROI begins when people feel seen, not sold to.”In this episode, we discussed how emotional connection, storytelling, and cross-team collaboration turn communities from “nice-to-have” into business growth engines, in particular:👉 How emotional storytelling can reduce churn and boost product adoption.👉 Why community should be a culture, not a function, within every company.👉 Three core questions to redefine your community’s ROI today.Join Yurii Lazaruk, the Community Consultant, and Tony Kershaw, a community strategist with over a decade of experience spanning tech, education, nonprofit, and CPG, who led community transformations for brands like Stride, Levels.fyi, Catch Co., and General Assembly, proving that great communities don’t just connect people, they drive results, in connecting community goals with business goals to drive business growth! Connect with Tony and Yurii on Linkedin:https://www.linkedin.com/in/tonykershaw1/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Tony Kershaw: Community Strategist(01:13) Defining Community for Business(05:58) Community Goals and Business Alignment(09:48) Inspiring Community Success Stories(20:06) Building a Welcoming Community Culture(24:13) Internal Community Collaboration(33:24) The Role of AI in Community Building#communityROI #communitybuilding #businessgrowth

“A true community lives where business needs and human needs overlap.”In this episode, we discussed how to align community strategy with business outcomes—from growth and engagement to real impact—and why thriving users mean thriving companies, in particular:👉 How to connect community goals directly to your company’s business objectives.👉 Lessons from Airbnb, Wix, and ClassDojo on turning communities into business drivers.👉 How to align community with product, marketing, and customer success teams.Join Yurii Lazaruk, the Community Consultant, and Ashley Gallman Williams, a strong community professional with over 15 years of experience scaling programs at companies like Wix, Airbnb, ClassDojo, and now Stripe, she’s built global communities that empower people to connect, collaborate, and thrive: from launching ambassador networks to leading international teams across 90+ countries, she’s proven that when people come together with purpose, extraordinary things happen, in connecting community goals with business goals to drive business growth! Connect with Ashley and Yurii on Linkedin:https://www.linkedin.com/in/ashleygallmanwilliams/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Ashley Williams(01:17) Defining Community for Business(02:16) Setting Community Goals(04:37) Balancing Growth and Quality(05:47) Inspiring Community Goals at Stripe(10:28) Motivating Community Builders(16:58) Pros and Cons of Building Community for Established Companies(19:36) Startup Challenges and Risks(20:11) Key Teams in Community Building(22:20) Managing Stakeholders and Communication(23:38) Encouraging Cross-Team Collaboration(26:25) Effective Community Updates and Storytelling(29:12) Handling Community Challenges and Feedback(33:51) Using AI in Community Building#communityROI #communitybuilding #businessgrowth

“Every conversation you have with a customer is a data point with a heartbeat.”In this episode, we discussed how to align community and business goals through cross-functional collaboration, customer insight, and storytelling to drive measurable impact, in particular:👉 The real difference between community and audience, and why it matters.👉 Turning community insights into measurable business impact.👉 How communities act as a “sonar” for customer feedback and innovation.Join Yurii Lazaruk, the Community Consultant, and Brian Kling, a community strategy leader who’s built award-winning B2B communities at Autodesk, STMicroelectronics, and Align Technology, and is passionate about customer-focused innovation and driving business impact through data, creativity, and people, in connecting community goals with business goals to drive business growth! Connect with Brian and Yurii on Linkedin:https://www.linkedin.com/in/klingbrian/ttps://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Brian Kling(00:49) Defining Community for Business(02:13) Real-World Example of Community Impact(04:36) Connecting Community Goals with Business Goals(09:53) Strategies for Engaging Advocates(14:35) Collaborating with Key Teams(18:42) Encouraging Cross-Team Collaboration(23:01) Building Internal Community Connections(26:24) Challenges in Larger Organizations(27:49) Leveraging AI in Community Building(30:15) Identifying Community ROI#communityROI #communitybuilding #businessgrowth

“You have to be the advocate for your advocates, or nothing happens."In this episode, we discussed how authentic relationships, active listening, and internal collaboration helped Grammarly connect its ambassador community directly to product growth, feedback, and brand advocacy, in particular:👉 How Grammarly built a thriving ambassador community from scratch.👉 The power of listening and how to turn feedback into impact.👉 How to align with product, marketing, and content teams for business impact.Join Yurii Lazaruk, the Community Consultant, and Emma Wyatt, a senior community and customer advocacy leader with a ton of expertise in social listening, customer experience, and creative campaign design, who's proven how powerful authentic word-of-mouth can be by building The Grammarly Collective a thriving ambassador community of more than 600 members from the ground up, in connecting community goals with business goals to drive business growth! Connect with Emma and Yurii on Linkedin:https://www.linkedin.com/in/emma-wyatt-1b5aa466/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Emma Wyatt: Community and Customer Advocacy Leader(01:27) Defining Community for Business(02:16) The Role of Community in Customer Support(05:26) Engaging and Nurturing Community Advocates(07:44) Building Relationships with Community Members(14:28) Collaborating with Internal Teams(20:15) Challenges and Solutions in Community Management(24:48) Leveraging AI in Community Building#communityROI #communitybuilding #businessgrowth

“A community of practice is the glue that holds everything together in a business. It fills the gaps that organizational structures can’t, and that’s where people actually become more effective.”In this episode, we discussed how communities of practice connect human collaboration with business growth, and the practical ways to align goals, measure impact, and keep people engaged, in particular:👉 Why communities of practice act as the “glue” holding organizations together.👉 How social learning creates shared ownership and fresh energy in communities.👉 How to define and measure community ROI using immediate, potential, applied, and realized value.Join Yurii Lazaruk, the Community Consultant, and Drew Pontikis, a true champion of collaboration and growth, passionate about coaching and helping people flourish who has built thriving Communities of Practice at PwC UK and beyond, and also organizing the Ministry of Testing meetups in Peterborough, in connecting community goals with business goals to drive business growth! Connect with Drew and Yurii on Linkedin:https://www.linkedin.com/in/drew-pontikis-21aab060/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Drew Pontikis(01:02) Defining Community for Business(02:09) Understanding Communities of Practice(05:47) The Importance of Community Goals(07:48) Motivating Community Members(12:58) The Role of a Community Leader(22:35) Measuring Community Impact(28:10) Handling Community Challenges#communityROI #communitybuilding #businessgrowth

“Retention is proof your community is working, even if it's quiet.”In this episode, we discussed how to tie community goals to business strategy through member retention, smart metrics, cross-team collaboration, and human insight, in particular:👉 Going beyond vanity metrics to find meaningful value.👉 Engaging lurkers and gathering hidden insights.👉 Turning passive marketing messages into active community conversations.👉 Why less visible activity doesn't always mean less value.👉 How AI can support (but not replace) human community sense.Join Yurii Lazaruk, the Community Consultant, and Luke Zimmer, the founder of Skariphos Consulting, where he, with a background in journalism, anthropology, and nearly a decade in the nonprofit world, brings both strategy and heart to community building and helps nonprofits and associations build inclusive, deeply-engaged online communities! Connect with Luke and Yurii on Linkedin:https://www.linkedin.com/in/lthzimmer/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Luke Zimmer(01:40) What is a Community for Business?(04:33) Defining Community Goals(05:41) Measuring Community Impact(07:19) Retention as a Community Goal(09:10) Qualitative vs. Quantitative Community Insights(14:17) Engaging Lurkers and Less Active Members(16:01) Community Activity Benchmarks(18:19) Internal Teams & Community Impact(21:29) Membership, Marketing, and IT Teams(25:06) Community as a Horizontal Team(27:19) Building Relationships with Other Teams(29:18) Discussing Challenges & Bad News(31:03) Using AI in Community Building(34:50) Identifying Community ROI#communityROI #communitybuilding #businessgrowth

“Your community goals should be so clear you can explain them in less than 30 seconds, even to your parents.”In this episode, we discussed how to connect community goals with business goals to drive adoption, retention, and long-term business impact, in particular:👉 How clear, simple community goals drive KPIs and decision-making.👉 The importance of onboarding and surveying users early to shape their journey.👉 Practical steps to drive product adoption and customer retention through community.👉 How to collaborate effectively with Product, Marketing, and Customer Success teams.👉 Where AI can help community managers, and where only a human connection works.Join Yurii Lazaruk, the Community Consultant, and Meghan Bates, a “passionate but practical” brain in the B2B SaaS community world with prior experience at Tableau, Salesforce, Mural, and Personify, a strategist, restorer, and synthesizer who believes in leaving everything better than she found it and an expert with sharp customer insights, gift for storytelling, and unwavering dedication to building thriving communities, in connecting community goals with business goals to drive business growth! Connect with Meghan and Yurii on Linkedin:https://www.linkedin.com/in/meghanbateslinkedin/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Meghan Bates: B2B SaaS Community Expert(01:18) Defining Community and Its Goals(03:49) Community Goals and Business Alignment(06:38) Building and Measuring Community Success(13:16) Cross-Functional Collaboration in Community Building(20:40) Challenges and Solutions in Community Management(23:06) The Role of AI in Community Building#communityROI #communitybuilding #businessgrowth

“Your super users are mini-influencers — invest in them like you mean it.”In this episode, we discussed how to bridge community and business goals, using real-life strategies, data, and programs that turn super users into powerful advocates for growth, in particular:👉 Why community engagement alone isn't enough.👉 Which 3 internal teams are critical to community collaboration.👉 How to use storytelling and data to showcase community ROI.👉 Using AI tools to streamline community management and strategy.👉 One actionable step to start measuring your community’s ROI today.Join Yurii Lazaruk, the Community Consultant, and Jen Hanley, an award-winning community builder and growth strategist, who's led everything from intimate founder gatherings to large-scale conferences, built developer ecosystems for global giants, and helped Fortune 500 partners scale learning communities with precision, in connecting community goals with business goals to drive business growth! Connect with Jen and Yurii on Linkedin:https://www.linkedin.com/in/jendurkee/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Jen Hanley: Community Builder and Growth Strategist(01:12) Defining Community and Community Goals(02:32) Marrying Engagement with Business Results(04:34) The AI Fellows Program at MOVE Works(07:40) Super Users and Their Importance(12:04) Cross-Functional Collaboration in Community Building(20:57) Challenges and Solutions in Community Management(22:31) Leveraging AI in Community Building#communityROI #communitybuilding #businessgrowth

“Community isn’t something extra. At our company, community is the business.”In this episode, we discussed how to align community and business goals by treating community as a support function for internal teams, leveraging stories and data to prove ROI, and designing with empathy, especially in emotionally sensitive communities, in particular:👉 How to turn feedback loops into community-led product insights.👉 How a safe space mindset empowers deeply vulnerable user groups.👉 Practical scorecard system to align with company OKRs.👉 How to build trust with internal teams without adding to their workload.👉 Powerful use cases for AI in community, from member matchmaking to ideation.Join Yurii Lazaruk, the Community Consultant, and Nicola Earle, a mission-led community builder and radiant connector who turns conversations into collaborations, and brings warmth, empathy, and a generalist’s magic to every relationship, making impact feel effortless and joyfully human, in connecting community goals with business goals to drive business growth! Connect with Nicola and Yurii on Linkedin:https://www.linkedin.com/in/nicola-ruth-earle/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Nicola Earle(01:10) Defining Community for Business(01:57) Community Goals and Their Impact(02:29) Mobilize: Supporting Unpaid Carers(03:44) Aligning Community Goals with Business Goals(10:00) Collaborating with Other Teams(12:54) Encouraging Cross-Team Collaboration(16:52) Sharing Community Impact and Stories(20:41) Using AI in Community Building#communityROI #communitybuilding #businessgrowth

"If your users carry your community with them from job to job, you’ve built something unforgettable."In this episode, we discussed how community initiatives, when aligned with business goals, not only drive measurable results but also elevate customer relationships, influence product development, and shape careers, in particular:👉 Why companies should want customers talking to each other.👉 The hidden value of “lurkers” and why you don’t always need visible engagement.👉 Community managers as cross-functional internal connectors.👉 Building relationships with other departments through shared goals.👉 Simple ways to make your community’s value visible across the business.Join Yurii Lazaruk, the Community Consultant, and Nicole Saunders, who's spent over 15 years helping B2B tech companies build stronger connections with their customers through community, customer advocacy, and marketing, from leading community at Zendesk to founding CXN Consulting, in connecting community goals with business goals to drive business growth! Connect with Nicole and Yurii on Linkedin:https://www.linkedin.com/in/nicoledsaunders/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Nicole Saunders(01:12) Defining Community for Business(03:13) Benefits of Customer Conversations(10:23) Community Goals and Business Alignment(15:36) Measuring Community Impact(21:01) Balancing Scalable and Personal Actions(23:01) Collaborating with Key Teams(25:32) Encouraging Cross-Team Collaboration(29:16) Showcasing Community Impact(33:35) Measuring Community ROI#communityROI #communitybuilding #businessgrowth

“If your customers go quiet, something’s broken. Silence can be a sign of lost trust.”In this episode, we discussed how trust, cross-functional partnerships, case deflection, product adoption, and storytelling can be the foundation of demonstrating community ROI, in particular:👉 Why community is “relationships at scale”, not just engagement.👉 Why trust is the foundation of impactful communities.👉 How to build programs that solve customer problems and meet business KPIs.👉 Examples of aligning with marketing, support, and product teams.👉 How to bring visibility to community value across the company.Join Yurii Lazaruk, the Community Consultant, and Nikki Thibodeau, an amazing community expert, strategist, and leader, was Shopify's first Senior Community Strategist to help scale their efforts across a 10,000+ person organization and for over 2 million merchants, and the founder of the one and only The Community Community, an extra special safe and trusted space for senior community builders, in connecting community goals with business goals to drive business growth! Connect with Nikki and Yurii on Linkedin:https://www.linkedin.com/in/nikki2987/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Nikki Thibodeau(01:17) Defining Community for Business(02:14) Community Goals and Business Alignment(03:03) Strategies for Customer Engagement(08:28) Building Trust with Customers(13:23) Collaborating with Other Teams(20:19) Measuring Community Impact(22:34) Challenges and Transparency in Community Building#communityROI #communitybuilding #businessgrowth

"When you give people the feature they asked for, and bring them into the room to shape it—it’s magic."In this episode, we discussed how to turn community from a feel-good add-on into a core growth engine, in particular:👉 How community goals bridge business needs with member value.👉 Turning community members into testers, feedback loops, and advocates.👉 How to improve retention and reduce feature misfires.👉 The key to internal collaboration.👉 How teams benefit in measurable ways from strong community ties.Join Yurii Lazaruk, the Community Consultant, and Avital Knoller, a community and collaboration specialist passionate about empowering organizations to build strong, collaborative communities that drive positive change in the world, in connecting community goals with business goals to drive business growth! Connect with Avital and Yurii on Linkedin:https://www.linkedin.com/in/avital-knoller-205784112/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Avital Knoller(00:59) Defining Community and Community Goals(02:25) Community Goals in Action(06:46) Collaborating with Different Teams(10:42) Measuring Community Success(19:55) Addressing Community Challenges(22:00) Final Thoughts and Recommendations#communityROI #communitybuilding #businessgrowth

"Internal teams need to see that community can help them win too."In this episode, we discussed how to strategically align community goals with business objectives to drive sustainable impact, build internal alliances, and foster meaningful human connection, in particular:👉 Why not every company needs a community.👉 How to measure community success using both data and emotional feedback.👉 Practical tips for encouraging cross-team collaboration without adding extra workload.👉 How to speak the language of both community and business leaders.👉 Why great community work often feels invisible, but drives massive business value.Join Yurii Lazaruk, the Community Consultant, and Marjorie Anderson, a seasoned global community strategist and a passionate DEIB advocate who has spent over two decades turning online spaces into thriving ecosystems of connection and impact, in connecting community goals with business goals to drive business growth! Connect with Marjorie and Yurii on Linkedin:https://www.linkedin.com/in/marjorie-anderson-she-her/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Marjorie Anderson: Community Strategist and DEIB Advocate(01:26) Defining Community for Business(03:19) Does Every Company Need a Community?(06:12) The Purpose and Goals of a Community(07:23) Case Study: Health and Wellbeing Community at EXOS(13:19) Measuring Community Impact(18:56) Collaborating with Internal Teams(22:26) The Importance of Candid Conversations(24:50) Encouraging Cross-Team Collaboration(29:27) Tracking Community Impact on Business(34:52) Overcoming Community Challenges(38:20) Reframing ROI as Return on Impact#communityROI #communitybuilding #businessgrowth

“You can’t strategize your way through a $20 million funnel without talking to real people first.”In this episode, we discussed how translating between “community language” and “executive language” unlocks collaboration, trust, and revenue: from reducing CAC to generating SQLs through authentic relationships and the human psychology behind successful community-driven business growth, in particular:👉 Real power of language in breaking down barriers between founders, VCs, and internal stakeholders.👉 Role of community as a “cheat code” to reduce CAC, lower churn, and increase LTV.👉 Why do you need to balance business intuition with human empathy to define community goals.👉 How internal community champions can bridge the gap across content, marketing, sales, and growth.👉 Framework for tracking community-driven outcomes and translating them into measurable business value.Join Yurii Lazaruk, the Community Consultant, and Jeanine Suah, a community-driven go-to-market and growth partner to fast-moving teams, CEO and co-founder at Bridg where she turns B2B brands into customer obsessions and turns that obsession into ROI, in connecting community goals with business goals to drive business growth! Connect with Jeanine and Yurii on Linkedin:https://www.linkedin.com/in/jeaninesuah/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Jeanine Suah: Community-Driven Growth Expert(01:17) Defining Community and Community Goals(04:35) The Power of Language in Community Building(07:03) Bridging the Gap Between Community and Business(12:04) Community's Role in Reducing CAC and Increasing LTV(16:57) Challenges and Solutions in Community Building#communityROI #communitybuilding #businessgrowth

“Community should be the horizontal layer that fuels every part of the business.”In this episode, we discussed how to connect community goals with business goals to create tangible business outcomes, secure executive buy-in, and maximize both internal alignment and external value — all while nurturing thriving, advocate-driven ecosystems, in particular:👉 How to align community efforts with measurable business KPIs.👉 Understand where community teams fit within company org structures.👉 How communities can help support, success, and marketing teams.👉 How brand advocates become a secret growth engine for your business.👉 How to communicate community ROI using CRM integration.Join Yurii Lazaruk, the Community Consultant, and Dani Weinstein, a seasoned community strategy executive who’s transformed ecosystems at companies like HP, SAP, and Domo driving customer success, advocacy, and measurable ROI through global community programs that truly move the needle, in connecting community goals with business goals to drive business growth! Connect with Dani and Yurii on Linkedin:https://www.linkedin.com/in/daniweinstein/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Dani Weinstein: Community Strategy Expert(01:09) Defining Community Goals(01:57) The Value of Executive Sponsorship(02:46) Community's Role Across Business Verticals(05:30) Creating Super Fans and Brand Advocates(09:18) Engaging and Recognizing Community Members(17:37) Connecting Community Data to CRM(21:53) Encouraging Cross-Team Collaboration(27:43) Measuring and Communicating Community ROI#communityROI #communitybuilding #businessgrowth

“Our reputation as a community-driven organization was our greatest sales tool.”In this episode, we discussed how communities drive business growth by turning meaningful connections into conversions through strategic alignment of community and business goals, in particular:👉 Why community should act as a horizontal layer across all company departments.👉 How storytelling and anecdotal wins can help prove the ROI of the community.👉 The key challenges of building community across digital and hybrid spaces.👉 How to encourage other teams to adopt a community mindset.👉 A strategy to map your community goals to your business goals.Join Yurii Lazaruk, the Community Consultant, and Barry McDonald, a community growth expert skilled in building relationships and networks who empowers founders to scale with purpose, in connecting community goals with business goals to drive business growth! Connect with Barry and Yurii on Linkedin:https://www.linkedin.com/in/barry-mcdonald-05964929/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Barry McDonald(00:52) Defining Community Goals(02:25) The Power of Connections(04:25) Driving Business Goals Through Community(06:03) Becoming a Super Connector(09:50) Collaborating Across Teams(15:14) Measuring Community Success(20:45) Challenges in Community Building#communityROI #communitybuilding #businessgrowth

"The key to proving community ROI is treating it like any other business function—track metrics, show impact, and align with company priorities."In this episode, we discussed actionable strategies for aligning community efforts with business growth and creating meaningful relationships across different departments, in particular:👉 How to align community initiatives with company-wide KPIs.👉 The key differences between marketing and community.👉 How a community team collaborates with other teams.👉 The role of storytelling in demonstrating the business impact of community.👉 How to engage internal stakeholders.Join Yurii Lazaruk, the Community Consultant, and Christopher Detzel, a community leader with over 15 years of experience building and nurturing thriving technical communities, driving data-driven strategies, and fostering executive engagement to enhance user engagement and drive business growth, and co-founder of Peers Over Beers - a podcast about online communities, in connecting community goals with business goals to drive business growth! Connect with Christopher and Yurii on Linkedin:https://www.linkedin.com/in/chrisdetzel/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Christopher Detzel(02:03) Achieving Community Goals: A Case Study(05:14) Marketing vs. Community: Understanding the Differences(06:50) Collaborating with Different Teams(13:31) Bringing Visibility to Community Impact(18:51) Addressing Community Challenges#communityROI #communitybuilding #businessgrowth

“A thriving internal community isn’t about forcing engagement; it’s about making engagement valuable.”In this episode, we discussed practical frameworks for measuring success, setting the right expectations, and designing community initiatives that serve both the members and the organization, in particular:👉 How community engagement can drive business KPIs.👉 Difference between grassroots and strategic internal communities.👉 Setting the right expectations to maintain long-term participation.👉 Role of leadership buy-in and how to secure executive support.👉 Why co-creation is the key to sustaining an internal community.Join Yurii Lazaruk, the Community Consultant, and Anamaria Dorgo, learning and community consultant, founder, and community catalyst at L&D Shakers, a global community of practice for over 7,000+ learning and development professionals, who helps strategize, design, and facilitate participatory experiences for individuals, teams, and companies with her Handle with Brain business, in connecting community goals with business goals to drive business growth! Connect with Anamaria and Yurii on Linkedin:https://www.linkedin.com/in/anamariadorgo/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Anamaria Dorgo(01:08) Defining Community Goals and Purpose(01:55) Case Study: L&D Shakers Community(04:02) Retail Learning and Development: A Success Story(07:09) Challenges and Solutions in Community Building(16:33) Measuring Community Impact and ROI(25:06) Collaboration with Other Teams(28:26) Addressing Community Building Challenges#communityROI #communitybuilding #businessgrowth

"A great community doesn’t just support its members—it amplifies business goals without feeling transactional."In this episode, we discussed how to strategically align community goals with business objectives to drive growth, engagement, and long-term success, in particular:👉 How community goals differ from other teams' goals.👉 Key metrics of community impact.👉 Community team as a bridge between departments.👉 Tying community initiatives to company goals.👉 How events drive engagement and create organic case studies.JoinYurii Lazaruk, the Community Consultant, andEce Kurtaraner, a community operations and events consultant, strategist, and community operations queen in Generalist World, in connecting community goals with business goals to drive business growth!Connect with Ece and Yurii on Linkedin:https://www.linkedin.com/in/ecekurtaraner/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Ece Kurtaraner(00:44) Defining Community Goals(01:49) Case Study: Product-Based Community(03:27) Metrics and Measurements(05:36) Community Events and Engagement(11:19) Internal Collaboration and Advocacy(23:44) Challenges and Crisis Management#communityROI #communitybuilding #businessgrowth

“Retention isn’t just about keeping people in the community—it’s about making sure they find value, so they keep coming back.” In this episode, we discussed how to leverage community engagement to drive retention, product adoption, and overall business success, in particular: 👉 The correlation between active community members and product usage. 👉 Which community metrics truly matter when measuring ROI. 👉 Why community members can be powerful contributors to product feedback. 👉 How to structure one-on-one community calls for deeper engagement. 👉 How different teams can leverage the community effectively. Join Yurii Lazaruk, the Community Consultant, and Tiffany Oda, a skilled community professional with experience in companies such as Salesforce, Venafi, and Asana, co-founder of the "Community OPServations", who loves community and believes that no one is too senior to do a coffee run and that everyone has something they could learn, in connecting community goals with business goals to drive business growth! Connect with Tiffany and Yurii on Linkedin: https://www.linkedin.com/in/tiffeoda/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Tiffany Oda (01:04) Defining Community Goals (03:03) Measuring Community Impact on Retention (04:37) Creating Targeted Customer Journeys (05:49) Gathering and Utilizing Community Feedback (07:55) Structuring and Managing Community Calls (12:44) Planning for the Future of Community Engagement (17:54) Collaborating with Cross-Functional Teams (29:35) Communicating Community Wins and Challenges #communityROI #communitybuilding #businessgrowth