Social Pulse Podcast: Hospitality Edition

Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations. We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win. Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode. This will be the last episode published on this feed. We can't wait to see you at our new home! Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008 Spotify - https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw YouTube - https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers

You've put together an amazing event for your hotel. The decor was perfect, the food was incredible, and guests seemed to have a great time. But when your CEO asks about the return on investment, you freeze. How do you prove that these brand experiences are worth the time, effort, and budget? Maybe you're tracking basic metrics like attendance or social media mentions, but you know there's got to be more to it than that. You see other hotels investing heavily in experiential marketing, yet you struggle to justify the expenses to leadership. Should you be measuring guest satisfaction differently? What about long-term brand value? And how do you connect these experiences to actual revenue? These are questions that keep many hospitality marketers up at night, and that's exactly what we're going to address today. Our guest, Carlos Fájer, Marketing and Communications Director at W Mexico City, has mastered the art of not just creating exceptional brand experiences, but measuring their true business impact. He's here to share his practical approach to proving ROI and identifying the metrics that really matter. Social Pulse Podcast host Mike Allton asked Carlos Fajer about: 🟣Key Success Metrics: Understanding the right metrics to measure experiential marketing's success. 🟣Data Collection Techniques: How to effectively gather data before, during, and after events. 🟣Aligning Experiences with Business Goals: Ensuring brand experiences support broader company objectives. Learn more about Carlos Fajer Connect with Carlos Fajer on LinkedIn Connect with Carlos Fajer on Instagram Resources & Brands mentioned in this episode 💜 W Mexico City Connect with W Mexico City on Instagram Learn more about Agorapulse with a free demo 🧡 Disney Starbucks Universal Studios Warner Pictures Barbie Wonka  Andy's Barbecue Restaurant at Disney Toy Story How to Use Agorapulse’s New Social Listening Tool to Unlock Strategic Insights Evernote Google Keep Apple Notes Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-roi-of-experiential-marketing-metrics-that-matter Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Every hospitality brand faces moments of transformation, but few are as challenging as a major merger. When two established companies combine forces, the stakes couldn't be higher - you're tasked with preserving the trust and recognition you've built while simultaneously creating something new and powerful. For marketing leaders, it's like performing a high-wire act: maintain the equity you've earned while building excitement for what's coming next. Many marketing directors find themselves asking: How do we honor our legacy while embracing change? What elements of our brand do we keep, and what do we reinvent? Today we're joined by Ashley Currin, Director of Marketing at CSI DMC, who's currently steering one of the industry's most significant mergers between CSI DMC and 360DG. With over 18 years of experience in destination management and a proven track record of driving successful marketing initiatives, Ashley brings unique insights into the delicate art of brand evolution during major organizational change. Social Pulse Podcast host Mike Allton asked Ashley Currin about: 🟣Strategic Brand Evolution - Learn how to identify which brand elements to preserve and which to transform during a merger  🟣Stakeholder Communication - Discover effective strategies for keeping clients, partners, and team members aligned and confident during major changes 🟣Market Leadership Positioning - Understand how to leverage a merger to establish stronger market presence while maintaining trust and credibility Learn more about Ashley Currin Connect with Ashley Currin on LinkedIn Resources & Brands mentioned in this episode 💜 CSI DMC 360 DG Learn more about Agorapulse with a free demo 🧡 Mention by Agorapulse: Why We’re Investing in Social Listening Asana HubSpot Slite Slite: What is Search as a Service? All you need to know Canva Create Canva Sheets  Canva Coding  Event Planner Confessions Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-art-of-the-hospitality-merger-protecting-brand-value-while-evolving Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

If you're pouring money into celebrity endorsements and big-name influencers for your restaurant marketing, you might be shocked to learn you're potentially wasting your budget. Many hospitality brands are discovering that their flashiest influencer campaigns aren't delivering the engagement or conversions they expected. The industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are completely reimagining their influential marketing strategy. Today, we're joined by Alexandra Seward, a digital marketing powerhouse who's managed social media for over 50 restaurant brands and has worked with everyone from NFL players to Real Housewives stars. But what she's discovered about micro-influencer partnerships is going to transform how you think about influencer marketing. As the current social media leader for The Briad Group and former marketing strategist for Atlas Restaurant Group, Alexandra brings real-world experience and data-driven insights to this critical conversation. Social Pulse Podcast host Mike Allton asked Alexandra Seward about: 🟣Engagement Over Reach: Learn why smaller, more engaged audiences consistently outperform celebrity followers for restaurant marketing ROI. 🟣Partnership Selection: Master the art of identifying and vetting authentic micro-influencers who align with your restaurant's brand values. 🟣Strategic Implementation: Understand how to structure micro-influencer campaigns that drive real results for your restaurant. Learn more about Alexandra Seward Connect with Alexandra Seward on LinkedIn Connect with Alexandra Seward on Instagram Resources & Brands mentioned in this episode The Briad Group Atlas Restaurant Group Learn more about Agorapulse with a free demo 🧡 Concourse Club in Woodridge, New Jersey Bradford Rooftop Visit New Jersey New Jersey Digest  San Diego Padres  Tony Gwynn Ultimate Guide to Social Media Marketing Adobe Summit  Goldie Chan Leon Lin Christina Rodriguez Resy Metricool Instagram insights Meta insights  Hootsuite Hey Orca Social Media Marketing Summit in New York City The Marketing Happy Hour Podcast The Influencer Marketing Lab Podcast The Skinny Confidential Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/why-micro-influencers-are-the-secret-sauce-to-restaurant-marketing-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Social media management for one hospitality brand can feel like a full-time job—because it is! But what happens when your responsibilities multiply across not just two or three, but seven distinct hotel properties? The complexity increases exponentially. You're suddenly juggling different target audiences, unique selling points, varying aesthetics, and distinct brand voices—all while trying to maintain consistency, quality, and engagement across every platform. Many hospitality marketers find themselves drowning in content calendars, scrambling to create unique posts for each property, and struggling to track performance across multiple accounts. The pressure to show ROI intensifies as you spread your attention thinner. You might ask yourself: How do I maintain quality without burning out? How do I create specialized content for each property without losing efficiency? And how do I organize my workflow to make all of this manageable? Today's guest knows these challenges intimately and has developed a framework that not only works—it excels. Faye Albanna transitioned from education to become the Social Media Manager at Rosen Hotels & Resorts, where she oversees social media for seven distinct properties while managing a team of 13 associates. Her strategic approach has transformed Rosen's social presence and convinced even the most skeptical stakeholders of social media's value to their hospitality business. Social Pulse Podcast host Mike Allton asked Faye Albanna about: 🟣Systematic Organization Matters - Listeners will learn how to build scalable systems that make managing multiple hospitality brands on social media not just possible, but efficient. 🟣Team Structure Blueprint - Discover how to organize, train, and empower a social media team to handle multiple properties with clear accountability and communication. 🟣Content Differentiation Strategy - Understand practical approaches to creating unique content for each property while maintaining brand consistency and resource efficiency. Learn more about Faye Albanna Connect with Faye Albanna on LinkedIn Resources & Brands mentioned in this episode 💜 Rosen Hotels & Resorts Connect with Rosen Hotels & Resorts on Connect with Rosen Hotels & Resorts on Threads Connect with Rosen Hotels & Resorts on Facebook Connect with Rosen Hotels & Resorts on Instagram Learn more about Agorapulse with a free demo 🧡 Harris Rosen Rosen Aquatic and Fitness Center Rosen Gives Back Universal Park Epic Rose and Shingle Creek Property When Your Brand Doesn’t Fit in a Box: A Clear Sky Resorts Story OneDrive Our very first episode Ft. MGM Grand Leverage Key Conversations Microsoft Planner  Microsoft Forms Canva Adobe Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/one-manager-many-brands-the-framework-for-multi-property-social-media-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Have you ever tried explaining something that has no direct comparison? Something so unique that every time you start describing it, you find yourself saying "Well, it's kind of like…" but nothing quite fits? In the hospitality industry, where guests often seek familiar experiences they can trust, marketing a completely unique concept can feel like trying to fit a square peg in a round hole. Today's guest knows these challenges intimately. Stacy Feinberg, Social Media Manager at Clear Sky Resorts, brings a unique perspective to this challenge. As a former educator turned social media professional, she's taken on the task of marketing luxury glamping domes that combine the comfort of high-end accommodations with immersive outdoor experiences. Her background in education has become her secret weapon in helping audiences understand and embrace this innovative hospitality concept. Social Pulse Podcast host Mike Allton asked Stacy Feinberg about: 🟣Educational Approach to Content - Understanding how teaching principles can transform complex or novel concepts into digestible, engaging social media content 🟣Audience Understanding - Learning to read and respond to audience feedback to refine your message and improve engagement 🟣Innovation Communication - Mastering the art of introducing new concepts while maintaining authenticity and building trust Learn more about Stacy Feinberg Connect with Stacy Feinberg on LinkedIn Resources & Brands mentioned in this episode 💜 Clear Sky Resorts Learn more about Agorapulse with a free demo 🧡 Hal Feinberg Connect with Clear Sky Resorts on Pinterest Connect with Clear Sky Resorts on IG Connect with Clear Sky Resorts on Facebook Connect with Clear Sky Resorts on TikTok Connect with Clear Sky Resorts on Twitter Connect with Clear Sky Resorts on Youtube Pinterest Power: Unlocking the Untapped Potential for Hospitality Brands Marcus Sheridan They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Business Suite on TikTok  Jen Herman Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/when-your-brand-doesnt-fit-in-a-box-a-clear-sky-resorts-story Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Ever feel like your property's Instagram looks like it was designed by a committee with opposing agendas? One post showcases your elegant wedding venue, the next highlights your rowdy rooftop bar, and another features your serene spa retreat. Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges—yet it's essential for success in today's competitive landscape. Our guest today has mastered this balancing act. Adir Tal, the marketing mind behind LA hotspots Calamigos Guest Ranch and The Victorian, transitioned from world-traveling DJ to hospitality innovator. He's now a expert at telling cohesive brand stories while juggling exclusive membership programs, luxury accommodations, and high-profile events—all without breaking a sweat. Today, he's sharing his strategic storytelling secrets with us. Social Pulse Podcast host Mike Allton asked Adir Tal about: 🟣Strategic Brand Hierarchy - Understand how to create a marketing framework where multiple hospitality experiences can coexist under one brand without competing for attention. 🟣Channel Specialization - Discover how to strategically allocate marketing channels to different aspects of your business while maintaining brand consistency across all touchpoints. 🟣Operational Integration - Learn why the most effective hospitality marketing strategies are developed with a deep understanding of operations and execution capabilities. Learn more about Adir Tal Connect with Adir Tal on LinkedIn Resources & Brands mentioned in this episode 💜 Calamigos Guest Ranch Learn more about Agorapulse with a free demo 🧡 Calamigos Guest Ranch Calamigos Guest Ranch on IG Private Club, Public Presence: The Art of Social Media Balance Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer Shut Up and Listen!: Hard Business Truths that Will Help You Succeed by Tilman Fertitta Hollywood Virgin: Breaking Into and Out of Show Business by Jason Felts Social Media Marketing World in San Diego Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/strategic-storytelling-marketing-different-hospitality-experiences-within-the-same-ecosystem Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Ever tried explaining the magic of your destination using only a Facebook post? Tourism marketers everywhere are wrestling with the shift from glossy brochures to compelling digital content. You're constantly balancing the need to showcase breathtaking landscapes while somehow measuring if all those likes actually translate to visitors. Today's conversation brings you practical wisdom from someone who's mastered this transition. Megan Myers, Digital Media Director for the Hocking Hills Tourism Association, has transformed how Southeast Ohio tells its story. She's moved beyond traditional print ads to build thriving digital platforms that actually drive tourism. Through social media, blogs, and e-newsletters, Megan's work showcases the region's natural beauty and experiences in ways that connect with real travelers. Ready to reimagine how you tell your destination's story? Megan's insights on digital transformation might be exactly what you need. Social Pulse Podcast host Mike Allton asked Megan Myers about: 🟣Digital Evolution Strategy - Learn how to evaluate which traditional marketing elements should be maintained while building new digital channels for maximum tourism impact. 🟣Content that Converts - Discover the specific types of digital storytelling that transform casual social media followers into actual visitors to your destination. 🟣Measuring Tourism Impact - Understand which metrics truly matter when evaluating the effectiveness of your digital tourism marketing efforts. Learn more about Megan Myers Connect with Megan Myers on LinkedIn Resources & Brands mentioned in this episode 💜 Hocking Hills Tourism Association Learn more about Agorapulse with a free demo 🧡 Hocking Hills State Park An Episode - Tourism Marketing Unplugged: Real Challenges, Real Solutions Ohio's State Tourism co-op program Destinations International Annual Convention CrowdRiff Marketing Brew ExploreHockingHills.com Explore Hocking Hills Facebook Page Explore Hocking Hills Instagram page Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/from-print-to-digital-transforming-tourism-storytelling-in-hocking-hills Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mi

When you think about luxury hotels on social media, what comes to mind? Probably stunning sunset views, perfectly plated dishes, and immaculate room layouts. But in today's digital landscape, beautiful imagery alone isn't enough to capture and maintain audience attention. Luxury properties are facing increasing pressure to stand out in overcrowded social feeds while maintaining their prestigious brand standards and delivering measurable results. The challenge becomes even more complex when you consider the sophisticated expectations of luxury travelers. They're not just looking for pretty pictures – they want to feel connected to the property, understand its unique story, and envision themselves in that experience. This leaves many social media managers asking: How do we balance high-end aesthetics with authentic engagement? How do we transform our social presence from a digital billboard into a storytelling platform that drives real business results? Today's guest knows exactly how to thread this needle. As the Social Media and Marketing Manager at Rosewood Miramar Beach, a triple Forbes Five-Star resort, Kara Pearson has revolutionized how luxury properties approach social media. She's crafted a strategy that goes beyond beautiful content to create meaningful connections with guests and drive remarkable results. Join us as we explore how she's redefined what's possible in luxury hotel social media. Social Pulse Podcast host Mike Allton asked Kara Pearson about: 🟣Strategic Storytelling Evolution - How luxury hotel social media has evolved from purely aesthetic content to strategic storytelling that drives engagement and results. 🟣Authenticity in Luxury - Balancing high-end brand standards with authentic, relatable content that resonates with sophisticated audiences. 🟣Measurable Luxury Impact - Transforming social media from a pure awareness play into a revenue-driving channel for luxury properties. Learn more about Kara Pearson Connect with Kara Pearson on LinkedIn Resources & Brands mentioned in this episode 💜 Rosewood Miramar Beach Learn more about Agorapulse with a free demo 🧡 Rosewood Miramar Beach on IG Caruso's on IG TheManor Bar on IG  Amasushi Miramar on IG How to Turn a Crisis Into a Growth Opportunity Ft. Potter's Resorts, England Inside MGM: Forging Key Marketing Alliances in Hospitality Rosewood Miramar Beach Receives the Prestigious Triple Five-Star Forbes Rating for the Second Consecutive Year G2 award  Capterra Mad Dogs and Englishmen Michelin Green Star Restaurant Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/redefine-social-media-luxury-hotels Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

When you think about luxury hotels, what typically comes to mind? Probably a grand lobby with an attentive front desk staff, a concierge ready to fulfill your every need, and various hotel personnel available 24/7. But what if everything you thought you knew about luxury hospitality was about to change? What if the future of hospitality isn't about more service, but about invisible service? Today's travelers are increasingly seeking authentic, independent experiences. They want to feel like locals, not tourists. They're comfortable with technology and often prefer digital solutions to human interaction. But this creates an interesting challenge for hoteliers: how do you market and build trust in a hospitality experience that intentionally minimizes human contact? That's exactly what our guest today has figured out. Chad Ludeman is the co-founder of Lokal Hotel, a pioneering boutique hotel brand that's revolutionizing the hospitality industry with their innovative "invisible service" concept. Through thoughtful design and strategic marketing, Chad and his team have successfully created and promoted a new kind of hotel experience that resonates with modern travelers. Today, he'll share how they're using social media and digital marketing to make the invisible visible. Social Pulse Podcast host Mike Allton asked Chad Ludeman about: 🟣Redefining Luxury Service - Understanding how modern travelers' preferences are shifting from traditional high-touch service to design-forward, independent experiences. 🟣Trust Through Content - Learning how to build guest confidence and expectations through strategic social media content when traditional face-to-face interactions are minimal. 🟣Local Authentication - Discovering how to leverage social media to highlight local partnerships and experiences that create authentic connections despite minimal staff interaction. Learn more about Chad Ludeman Connect with Chad Ludeman on LinkedIn Resources & Brands mentioned in this episode 💜 Lokal Hotel Learn more about Agorapulse with a free demo 🧡 Airbnb Hotels.com Episode: How Hospitality Marketing Has Changed Since the Pandemic Ft. Tyler Anderson Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/making-invisible-service-visible-how-lokal-hotel-markets-a-new-hospitality-experience Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Every social media manager knows the pressure of sharing engaging content. But what if your job required you to promote a luxury destination while protecting the privacy of members who pay hefty dues specifically for that privacy? What if every photo needed careful consideration, every caption had to be perfectly crafted, and every post had to balance marketing goals with member confidentiality? That's exactly what social media professionals in private clubs and exclusive resorts face every single day. You're tasked with growing awareness and attracting prospects, yet your most impressive moments often can't be shared. Your most engaging content might be sitting on your phone, unusable because it includes members who value their privacy. And unlike other hospitality venues, you can't just encourage guests to tag your location and share their experiences. If you're nodding your head right now, you're going to love today's conversation. We're sitting down with someone who navigates these challenges every day - Gideon Heller. For the past seven years, Gideon has managed social media at Addison Reserve Country Club, one of Florida's most prestigious private clubs. With his background in professional photography and content creation, he's developed innovative ways to showcase luxury and exclusivity while respecting the privacy that members expect. Today, he's here to share his insights and practical strategies that you can apply to your own hospitality venue. Social Pulse Podcast host Mike Allton asked Gideon Heller about: 🟣Strategic Content Selection - Understanding what aspects of club life can be shared publicly while maintaining exclusivity 🟣Privacy-First Approach - Learning how to create engaging content while protecting member privacy and club exclusivity 🟣Measurable Impact - Discovering how to demonstrate social media success within the unique context of private club marketing Learn more about Gideon Heller Connect with Gideon Heller on LinkedIn Connect with Gideon Heller on Instagram Resources & Brands mentioned in this episode 💜 Addison Reserve Country Club Learn more about Agorapulse with a free demo 🧡 Best Western MGM Grand  Find Addison Reserve Country Club On Instagram Find Addison Reserve Country Club On Facebook and Find Addison Reserve Country Club On LinkedIn. Blog: How to Turn a Crisis Into a Growth Opportunity Loomly FPV drone  DJI drone cinematic drone. Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-art-of-social-media-balance Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to

Every social media manager knows that feeling - the constant pressure to create more content, engage with more followers, and stay active across more platforms. But what happens when you're doing this for not just one, but 25 different hotel properties? Each with its own unique brand voice, target audience, and content needs. It's a challenge that keeps many hospitality marketers up at night, wondering if there's a breaking point. If you've ever felt overwhelmed by the growing demands of social media management, you're not alone. Maybe you're currently juggling multiple property accounts, feeling like you're spread too thin. Perhaps you're worried about maintaining quality while keeping up with quantity. Or maybe you're simply wondering if there's a better way to structure your social media operations. Today's guest knows exactly how that feels - because she's lived it. As the Corporate Social Media Manager at Springboard Hospitality, Jessica Harrington found herself single-handedly managing social media for 25 different properties. But instead of burning out, she transformed her role and built a scalable system that not only improved results but actually saved money. She's here to share how she did it, and more importantly, how you can too. Social Pulse Podcast host Mike Allton asked Jessica Harrington about: 🟣Strategic Delegation - Learn how to identify when it's time to stop doing everything yourself and start building a team 🟣System Development - Understand the essential components of creating a scalable social media management system that can grow with your portfolio 🟣Team Leadership - Master the transition from tactical executor to strategic leader while maintaining quality and consistency Learn more about Jessica Harrington Connect with Jessica Harrington on LinkedIn Resources & Brands mentioned in this episode 💜 Learn more about Agorapulse with a free demo 🧡 Springboard Hospitality  Find Springboard On LinkedIn Find Springboard On Facebook Find Springboard On Instagram Inside MGM: Forging Key Marketing Alliances in Hospitality Hootsuite Canva Trello Excel spreadsheets Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/how-to-build-a-scalable-social-media-team-in-hospitality Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

When it comes to social media in the hospitality industry, most brands face a unique challenge. Your content needs to speak to both potential business partners and event planners who book large venues and contracts, while also appealing to individual guests who'll actually stay at your property or dine in your restaurant. It's like running two different marketing campaigns simultaneously - one focused on ROI and business value, the other on experiences and emotions. How do you strike that perfect balance without diluting your message or confusing either audience? If you're wrestling with this challenge in your hospitality marketing, you're not alone. And that's exactly what we're diving into today. Here to help us master this balancing act is Michelle Fan, an innovative social media strategist who's revolutionizing dual-audience content at FELFEL. Michelle has mastered the art of creating content that resonates with both corporate decision-makers and individual consumers, leading successful campaigns for prestigious hospitality clients including Major League Soccer venues and Equinox hotels. Her unique approach to multi-audience content has transformed how these organizations connect with their various stakeholders, and today she's going to share her winning strategies with us. Social Pulse Podcast host Mike Allton asked Michelle Fan about: 🟣Multi-Audience Content Strategy: Learn practical techniques for creating hospitality content that effectively engages both corporate clients and individual guests. 🟣Platform-Specific Approaches: Understand how to leverage different social media platforms to reach and resonate with distinct audience segments in the hospitality space. 🟣Measurement Framework: Master the metrics that matter when tracking engagement and conversion across different hospitality audience segments. Learn more about Michelle Fan Connect with Michelle Fan on LinkedIn Resources & Brands mentioned in this episode 💜 Felfel Learn more about Agorapulse with a free demo 🧡 Equinox hotels HubSpot Social Pulse Podcast: Retail Edition Feeding the Content Beast: A Retailer’s Insights Canva Photoshop InDesign Premiere Pro Figma Hootsuite  Agorapulse Google Analytics Looker Ads Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/mastering-content-for-multiple-audiences Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Every established brand faces a moment when they need to evolve, but what happens when your reputation is deeply rooted in decades of history? For many legacy hotel brands, the challenge isn't just about staying current - it's about completely transforming how people perceive your entire organization. Think about it: when's the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago? Or dismissed a property because of outdated perceptions? In today's digital-first world, changing those perceptions isn't just about renovating properties or updating logos - it's about strategically reshaping your brand story through social media. That's exactly the challenge that Best Western Hotels & Resorts has been tackling head-on. Today, we're joined by someone who's been at the forefront of this digital transformation. Emily Huffer, Social Media Manager at BWH Hotels, is leading the charge in modernizing Best Western's brand perception through innovative social media strategies, creator partnerships, and authentic storytelling. With her background in digital marketing and passion for building genuine community connections, Emily is here to share how they're using social media to write an exciting new chapter in Best Western's story. Social Pulse Podcast host Mike Allton asked Emily Huffer about: 🟣Strategic Brand Evolution - Learn how to systematically transform brand perception through targeted social media initiatives 🟣Content that Converts - Understanding how to create and curate content that bridges the gap between legacy reputation and modern reality 🟣Measuring Perception Change - Practical methods for tracking and quantifying shifts in brand perception through social media metrics Learn more about Emily Huffer Connect with Emily Huffer on LinkedIn Connect with Best Western on IG Resources & Brands mentioned in this episode 💜 Best Western Hotels and Resorts Learn more about Agorapulse with a free demo 🧡 Aspire Fiverr We Rate Dogs Aiden World Hotels Hootsuite Hilton  Marriott Duolingo LinkedIn Zaria Parvez Christina Lee Plot Girl Power Marketing Future Social Jack Appleby Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/how-best-western-is-using-social-media-to-rewrite-their-brand-story Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Imagine a world where your hotel's social media presence isn't just a checkbox on your marketing list, but a powerhouse driving bookings, guest engagement, and brand loyalty. Picture your restaurant's Instagram feed not only making mouths water but also filling tables night after night. Envision a digital strategy where every post, every tweet, every reel translates directly into measurable ROI. This isn't just a dream – it's the reality that savvy hospitality brands are creating every day with the right social media tools and strategies. But how do they do it? What are the secrets to turning likes into bookings, followers into loyal guests, and social media buzz into bottom-line results? Today, we're going to crack that code wide open. We'll explore the essential platforms that are revolutionizing hospitality social media. We'll uncover the tools that can transform your digital presence from good to extraordinary. And we'll learn how to measure success in ways that truly matter to your business. To guide us through this digital landscape, we have an expert who's been at the forefront of hospitality marketing for years. Joining us is Eddie Garrison, a digital marketing maestro with a passion for the hospitality industry. Eddie has helped countless hotels and restaurants navigate the complex world of social media, turning online interactions into real-world success stories. From leveraging user-generated content to harnessing the power of emerging platforms, Eddie's insights have helped brands large and small maximize their social media ROI. He's here to share his wealth of knowledge, practical tips, and insider strategies that can elevate your social media game and drive tangible results for your hospitality business. Social Pulse Podcast host Mike Allton asked Eddie Garrison about: 🟣Platform Prioritization: Learn which social media platforms yield the highest ROI for hospitality brands and why. 🟣Tool Mastery: Discover the must-have tools that can streamline your social media efforts and boost your results. 🟣Measurement Matters: Understand the key metrics and analytics tools that truly indicate social media success in the hospitality industry. Learn more about Eddie Garrison Connect with Eddie Garrison on LinkedIn Connect with Eddie Garrison on X Connect with Clover Media on Instagram Resources & Brands mentioned in this episode 💜 Clover Media Learn more about Agorapulse with a free demo 🧡 An episode with Glenn Haussman: Marketing That Resonates With Corporate Meeting and Events Audiences An episode with Mike Scott: How to Turn a Crisis Into a Growth Opportunity Adobe Premiere Pro Rush CapCut Video Rama Arri Red camera Sennheiser microphones InShot Filmic Pro Avanti Expedia A free webinar: How to Track Conversions and Revenue from Instagram Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/cracking-the-code-essential-platforms-for-hospitality-social-media-roi Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Have you ever found yourself frustrated by social media algorithms that seem to work against you? Or struggled to capture your audience's attention amidst a sea of similar content? What if we told you there's a way to break free from these challenges—to innovate and inspire your social media strategy through unconventional thinking? That's what our guest today, Stefan Pettersson, is here to help with. Stefan is no ordinary marketer. As the co-founder of Gameng—a hub for rebellious, yet purposeful, innovations in sustainable tourism—Stefan challenges the status quo with what he calls "Corkscrew Thinking." His creative, strategic, and often audacious approach to problem-solving has not only empowered destinations and businesses to thrive but also transformed conventional social media practices. Today, Stefan will share how you can apply these radical principles to your own social media marketing efforts in the hospitality industry. So, get ready to unravel the mysteries of Corkscrew Thinking and discover how you can leverage its power to achieve unprecedented success on social media. Social Pulse Podcast host Mike Allton asked Stefan Pettersson about: 🟣Creative Disruption: Learn to identify and eliminate outdated social media strategies that no longer serve your brand. 🟣Engagement Innovation: Discover unconventional tactics to genuinely connect with and empower your audience. 🟣Tech Integration: Understand how to effectively utilize cutting-edge tools and AI to enhance your social media efforts. Learn more about Stefan Pettersson Connect with Stefan Pettersson on LinkedIn Resources & Brands mentioned in this episode 💜 Gameng Learn more about Agorapulse with a free demo 🧡 Operation Mincemeat Andy Crestodina  Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Visit Sweden  The Swedish Number Spark Toro  Rand Fishkins  Moz ChatGPT Canva Hootsuite  Fireflies Claude  Gemini  How to Turn a Crisis Into a Growth Opportunity Show Notes & Transcript: https://www.agorapulse.com/blog/unconventional-social-media-hospitality-success-with-corkscrew-thinking Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

In the bustling world of social media marketing, hospitality brands are constantly seeking new ways to stand out and connect with potential guests. While platforms like Instagram and Facebook often take center stage, there's a powerful, yet often overlooked tool in the social media arsenal: Pinterest. Many hospitality marketers might dismiss Pinterest as just another social network, but they're missing out on a goldmine of opportunity. With its focus on visual content, travel inspiration, and planning, Pinterest is tailor-made for the hospitality industry. But why aren't more brands taking advantage of this platform? Today, we're going to dive deep into the world of Pinterest marketing for hospitality brands. We'll explore why this platform is so uniquely suited to hotels, resorts, and other travel-related businesses. We'll uncover strategies for creating compelling content that not only inspires but also drives bookings. And we'll learn how to measure the impact of our Pinterest efforts on our bottom line. To guide us through this Pinterest journey, we have a true social media maven with us today. Peg Fitzpatrick is a renowned author, social media expert, and marketing strategist. She's the co-author of "The Art of Social Media: Power Tips for Power Users" and has recently published "The Art of Small Business Social Media: A Blueprint for Marketing Success." Peg has worked with major brands and is recognized for her expertise in social media strategy, particularly on platforms like Pinterest and Instagram. Her experience as a Kimpton Brand ambassador gives her unique insights into the hospitality industry, making her the perfect guide for our Pinterest exploration today. Social Pulse Podcast host Mike Allton asked Peg Fitzpatrick about: 🟣Visual Storytelling Power: Understand how Pinterest's visual nature aligns perfectly with hospitality marketing, allowing brands to showcase destinations, amenities, and experiences in a compelling way. 🟣Strategic Content Creation: Learn how to create and curate Pinterest content that not only inspires travelers but also drives traffic and bookings to your hospitality brand. 🟣Measurable Impact: Discover methods to effectively measure the ROI of your Pinterest efforts, tying your social media strategy directly to business outcomes in the hospitality industry. Learn more about Peg Fitzpatrick Connect with Peg Fitzpatrick on LinkedIn Connect with Peg Fitzpatrick on Pinterest Resources & Brands mentioned in this episode 💜 PegFitzpatrick.com Learn more about Agorapulse with a free demo 🧡 Pinterest for Retail: Social Media Marketing Tactics That Work An ebook: The Art of Social Media: Power Tips for Power Users An ebook: The Art of Small Business Social Media: A Blueprint for Marketing Success Tastypins Bitly links Canva trends.pinterest.com Show Notes & Transcript: https://www.agorapulse.com/blog/pinterest-power-unlocking-the-untapped-potential-for-hospitality-brands Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Imagine being a marketer asked to plan an event with little to no experience. It’s a common scenario in the hospitality industry, where brand marketers and social media pros often find themselves navigating unfamiliar terrain. The pressure is high, the stakes are even higher, and the challenges can seem insurmountable. How do you ensure everything runs smoothly? How do you engage attendees and create a memorable experience without prior expertise? Our guests today are here to provide the answers. Ben Couris and Adin Jacobs, the dynamic duo behind Revent, have revolutionized event planning with their innovative app. As co-founders of Revent, Ben and Adin have faced and conquered numerous challenges in the event planning space, and they’re here to share their insights. Today, we’ll dive deep into the common hurdles marketers face when tasked with event planning, and explore practical strategies to overcome them. Ben and Adin will also shed light on how tools like Revent can simplify the planning process, making it easier for marketers to create successful events, even with limited experience. Social Pulse Podcast host Mike Allton asked Ben Couris and Adin Jacobs about: 🟣Strategic Planning: Effective methods and strategies to overcome common event planning challenges. 🟣Tool Utilization: How leveraging technology like Revent can streamline and enhance the event planning process. 🟣Practical Tips: Real-life examples and actionable tips from industry experts to turn hurdles into opportunities. Learn more about Ben Couris and Adin Jacobs Connect with Ben Couris on LinkedIn Connect with Adin Jacobs on LinkedIn Resources & Brands mentioned in this episode 💜 Revent Learn more about Agorapulse with a free demo 🧡 Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-overcome-event-planning-challenges-in-hospitality-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Social media marketing for tourism is no walk in the park. Constantly battling to stay relevant and engaging in the fast-paced digital landscape can feel like an uphill climb. The unique blend of promoting destinations, driving sales, and keeping an audience captivated is riddled with challenges. How do you break through the noise? How do you maintain engagement and drive results in an ever-changing industry? The frustration and pressure can be overwhelming, but the good news is, there are proven strategies and solutions to these hurdles. Our guest today is the key to unlocking these solutions. Kevin Furst, the Social Media Manager at Pocono Mountains Visitors Bureau, has an impressive background in crafting successful social media campaigns and building engaged communities. With experiences spanning from consumer packaged goods to the ski and recreation industry, Kevin has consistently turned challenges into triumphs through creative and innovative solutions. Today, Kevin will share his insights and experiences on navigating the social media challenges in the tourism sector. Social Pulse Podcast host Mike Allton asked Kevin Furst about: 🟣Creative Solutions: Innovative tactics to overcome common social media challenges in the tourism industry. 🟣Community Engagement: Strategies to build and maintain an engaged social media community. 🟣Integrated Campaigns: The importance of cohesive messaging across various marketing channels. Learn more about Kevin Furst Connect with Kevin Furst on LinkedIn Resources & Brands mentioned in this episode 💜 Pocono Mountains Visitors Bureau Learn more about Agorapulse with a free demo 🧡 Asana Tourism Economics Show Notes & Transcript: https://www.agorapulse.com/blog/tourism-marketing-unplugged-real-challenges-real-solutions Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Imagine your entire business turned upside down overnight. The COVID-19 pandemic hit the hospitality industry like a storm, throwing everything into chaos. Guests and staff suddenly faced unprecedented challenges, and businesses had to pivot, innovate, and find new ways to stay afloat. It was a time of fear, uncertainty, and intense pressure. But here's the truth: while the pandemic was a one-of-a-kind event, it won’t be the last time any of us face massive disruptions. Every business, at some point, will encounter hurdles that demand resilience and creative solutions. So, what do you do when your back's against the wall? How do you turn a crisis into an opportunity for growth? Our guest today, Mike Scott, knows exactly how. As the Managing Director of Potters Resorts, Mike led his team through the storm with remarkable innovation and determination. Not only did they weather the pandemic, but they also opened their second fully inclusive resort after 102 years—a move that earned them accolades for resilience and innovation. Social Pulse Podcast host Mike Allton asked Mike Scott about: 🟣Strategic Leadership: Insights into navigating a business through a crisis with clear communication and strategic planning. 🟣Innovative Solutions: Examples of creative and effective solutions that turned challenges into opportunities. 🟣Growth Amidst Adversity: Lessons on leveraging adversity for business growth and achieving excellence. Learn more about Mike Scott Connect with Mike Scott on LinkedIn Connect with Mike Scott on Twitter Resources & Brands mentioned in this episode 💜 Potters Resorts Learn more about Agorapulse with a free demo 🧡 Tyler Anderson  Casual Fridays John Potter Mailchimp Norfolk Accident Rescue Service Slack Google Docs Google Sheets Zoom  Potter's Resorts received awards for resilience and innovation  Potters Resorts Community Potters Resorts Facebook page  Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-turn-a-crisis-into-a-growth-opportunity Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.