The Marketing Freelancer: Unicorns Unite

I’ve got some tough love for you today: it’s 2025, and you can’t afford to not have a website. Clients are vetting freelancers harder than ever, and your site is the first thing that tells them whether you’re worth the investment. The goal isn’t just to throw one together; it’s to have a website that books clients.That’s why I invited Brand & Web Designer, Alyssa Downey, to join me in this episode. We’re walking you through the essentials of creating a website that isn’t just pretty but strategic, accessible, and designed to convert. Alyssa even echoes exactly what Laura Jawad teaches for SEO in episode #259: search engines and clients need to clearly understand what you do before they’ll take action. Creativity matters, but clarity comes first.Alyssa is the owner of Amp’d Designs®, helping businesses get noticed through bold, unforgettable Branding & Web Design that’s deeply rooted in strategy and business goals (and looks stunning, too). With over a decade of design experience, a BFA in Communications Design from Pratt Institute, and a background as an NYC art director, Alyssa brings both the strategy and the artistry. She’s also the founder of Make Your Design Matter®, where she empowers self-employed designers to grow thriving, confident businesses.Listen to learn more about:The number one most common website pitfall that’s costing you conversionsWebsite accessibility essentials that make your site usable for all visitorsTwo or three quick design tweaks that instantly make your website look more professionalWhat to focus on if you’re just starting and don’t have a website yetThe must-have homepage elements that build trust and help you land better clientsIf you’ve been procrastinating on your website (or wondering why the one you have isn’t booking clients), this episode is your wake-up call. Alyssa and I are giving you the practical steps to finally build a website that books clients. Tune in, take notes, and cross “launch my website” off your to-do list once and for all.Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show:Alyssa will be joining our Digital Marketer’s Workgroup to do live website audits in December. It’s your chance to get professional eyes on your site and walk away with actionable tweaks to make it truly client-ready. When you join the Workgroup, you’ll also plug into a tight-knit community of freelancers where you get behind-the-scenes conversations, real-time support, and troubleshooting every solo marketer needs. Plus, you’ll score advanced trainings,...

You can’t keep charging by the hour if you want to grow your service provider business. It’s time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it’s hard to even put into words the real value of what you do. I want you to step into those bigger offers with confidence, stop playing small, and get paid for the true impact you deliver!I’m joined by Stacey Brass-Russell, a Transformational Business and Life Coach who has helped hundreds of coaches, experts, and service providers build profitable, values-driven businesses. Stacey’s journey has taken her from Broadway actress to yoga studio owner to inspirational speaker and host of the Passionate & Prosperous podcast. Featured in Forbes, The New York Post, and Entrepreneur, and named one of NYC’s Top 15 Coaches, Stacey specializes in helping people create signature systems, master their message, and attract clients through authentic, service-based strategies.Listen to learn more about:Why moving away from “time for money” is the first step to creating high-ticket offersStacey’s Genius Edge framework — how to align your brilliance, your offers, and your marketingThe truth about the “trust recession” and how it impacts your ability to sell high-ticket offersPractical ways to shift your sales confidence so you can actually ask for (and get!) those bigger investmentsHow to position yourself as an indispensable PARTNER instead of just another service providerStop piecing together small projects or staying stuck at newbie VA rates. This episode will show you how to break through that ceiling and start selling the high-ticket offers that can truly change your business (and your life). Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Stacey’s FREE High-Converting Event Playbook: learn how to build trust, highlight your expertise, and turn workshops into premium offers.Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Stacey:Instagram:

What if your dream clients could find you instead of you chasing them down?When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don’t have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarter, long-term way to book clients.I’ve got SEO strategist Laura Jawad on the show to spill the secrets. Laura knows this inside and out because she built two successful businesses with nothing but SEO before pivoting to help other women do the same. She’s a powerhouse strategist who specializes in helping female service providers and women-owned businesses turn their websites into client-attracting machines. With her background as a scientist-turned-entrepreneur, Laura combines analytical smarts with a passion for helping freelancers thrive.Listen to learn more about:How to know if your SEO is actually working & what metrics matter mostWhy long-tail keywords and local SEO are game changers for freelancersThree cornerstone blog posts every freelancer should have on their blogSimple first steps you can take right now to optimize your site for Google trafficHow ChatGPT is affecting SEO right nowThis episode will help you see SEO as more than just “another marketing task.” It’s the bow you tie on all your marketing activities & the piece that pulls everything together. It makes so much sense to not only apply SEO to your service provider business but to offer it to clients, too.Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Laura’s free SEO Kickstart Kit: Take Your Website From Invisible To Irresistible With 5 Simple, Actionable SEO Checklists http://www.laurajawadmarketing.com/marketing-influencer Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Laura:Instagram: @heylaurajawad Website: https://www.laurajawadmarketing.com/ LinkedIn: a...

Do test projects make you roll your eyes? Feel like you’re constantly jumping through hoops for low pay? You’re not alone and you’re not wrong for feeling that way. There’s a smarter way to approach these situations that actually opens doors, builds credibility, and leads to better-paying client relationships.In this episode, I’m talking with Lacey Cribb about how to approach freelance job applications, test projects, and contractor interviews with intention, especially when the initial budget isn’t ideal. She shares how she landed a dream role despite a low offer by playing the long game and delivering real value.Lacey is a launch and operations strategist, tech systems pro, and funnel whiz for coaches and online service providers. After leaving her corporate strategy role, Lacey built her freelance business from the ground up by leaning into referrals, showing up in the right rooms, and never being shy about sharing what she does (yes, even at the facial salon). Listen to learn more about:Why Lacey said “yes” to a lower-paid gig and how it opened massive doorsThe exact strategy she used to stand out and nail a test project (even on a tight budget!)How to talk about your freelance services in everyday convos and attract surprise clientsThe mindset shift that sets you apart when working with 6–7 figure business ownersWhy being active in coaching communities pays off in visibility, referrals, and clientsIf you’ve ever questioned whether an opportunity is worth it, or worried about getting stuck at the bottom of the pay scale, this conversation will help you see the bigger picture and make smarter, more confident decisions in your freelance journey.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Want to see the test project that helped Lacey land a competitive Operations Assistant retainer in 2025? Get the exact SOP + Loom walkthrough she submitted and see exactly how she tackled a high-level onboarding system test project with confidence (even when she hadn't used all the tools before).Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Lacey:Instagram: @funnelbuildingstrategiesWebsite: https://laceycribb.com/ Facebook:

Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses."I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium proposals. She’s breaking down what actually works when you’re trying to land high-ticket clients and how to use your proposal as a persuasive sales tool, not just a boring formality.Brittany McBean helps online course creators run wildly profitable launches with high-converting, anti-sleazy sales copy. She’s the behind-the-scenes brain for major names like Rick Mulready, Brandi Mowles, and Lattice Hudson, and she’s passionate about ethical marketing that uplifts marginalized voices. She’s known for helping freelancers like you productize premium services, shorten the sales cycle, and raise your rates without sounding desperate or pushy.Listen to learn more about:Why vague proposals are killing your conversion rate & what to include insteadThe 8 must-have sections every high-converting proposal needs (it’s not just price & deliverables)How to pre-frame your offer with one powerful post-sales call email that sets up your proposal for successThe red flags that make premium clients ghost you & the green flags they’re looking for!How to create a “sales page in disguise” that positions you as the expert, not the helpWe’re not about sleazy sales vibes here—Brittany’s approach is totally ethical, strategic, and straight-up smart. Whether you're charging $2,000 or $10,000 for your freelance services, this episode will help you show up like the confident, high-level marketer you are.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Join Brittany’s The Premium Proposal* program: Improve your process. Raise your prices. Work with better clients.Are you already doing marketing work but need more clients and a stronger referral network? Join The Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!*My affiliate link. If you purchase this program, I could receive a small commission.>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink...

If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are.I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else’s blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build aligned, profitable businesses that actually feel good.In this episode, we dive into the weird limbo many freelancers live in where we run businesses but still feel like employees. If you’re stuck in the hourly-rate grind, juggling too much, or feeling undervalued, this convo is your reminder: you hold the power. Let’s talk about claiming it.Listen to learn more about:The invisible power dynamic between freelancers and clients—and why it keeps us stuckHow to shift from “just a helper” to a respected business owner (without being pushy or salesy)The real cost of freelancing and why most of us are undercharging (hint: you’re not factoring in everything your last employer paid for)What it means to “own” your business even if you’re still figuring it outWhy your clients actually want to pay you more when they understand your value (and how to help them see it)This isn’t your typical “charge your worth!” pep talk. This is a grounded, real-world convo about what it means to run a business and reclaim your time, energy, and income in the process. Ditch burnout pricing, stop over-functioning, and step into your Unicorn power.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Grab Caryn’s FREE 5 Easy Ways to Market Yourself as a Coach Guide: This will help you help your clients find more natural ways to market - ways that feel easier to them AND help their potential clients to really see your clients in their brilliance.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!Connect with Caryn:Instagram: a...

Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start?If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabeth Hambleton.Elizabeth is the Founder & CEO of Bonjour Branding, where she helps course creators and coaches turn their expertise into profitable and polished digital products. With over 35,000 students enrolled in her Udemy courses, she’s built a thriving education business rooted in smart strategy, storytelling, and connection. (And she’s also a proud member of our Digital Marketer’s Workgroup!)We’re peeling back the curtain on how to sell courses on Udemy even if you’re still doing client work and have zero desire to build a full-blown course empire. Whether you want to add a revenue stream, build credibility, or just dip your toes into passive income, this convo will definitely get your wheels turning (it totally did for me!).Listen to learn more about:How to sell courses on Udemy without building a massive tech stack or hiring a teamWhy Udemy can be a perfect visibility tool for freelance marketers and service providersSmart pricing and promotion strategies for a high-volume, low-ticket course modelThe differences between Udemy and Skillshare (and which is better for YOU)How to use Udemy as a launchpad for speaking gigs, client leads, and collab projectsIf you’ve ever said, “I could teach this,” but didn’t know where to start, this is the episode that shows you how. Get ready to rethink your skills, your income streams, and your visibility game.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Check out Elizabeth’s courses on Udemy hereReady to turn your expertise into income? Get on a free call with her to find out if becoming a Udemy instructor is the right next step for you. Book here.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!Connect with...

Freelancer Visibility Series #6If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space.Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield’s mastermind stage. Hint: It wasn’t overnight, and it wasn’t luck. Listen to learn more about:The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbieWhy copy-paste pitch templates are killing your chances—and what to do insteadWhy genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)How to position your real, in-the-trenches experience as your strongest pitching superpowerMy favorite hacks for researching podcasts and writing standout pitches that position you as an easy YESIf you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253 Check out my Press Page for inspo! See real examples of where I've landed and how I’ve positioned myself as an “easy yes.”ChatGPT for YouTube extension: https://chatgpt4youtube.com/Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network?...

Freelancer Visibility Series #5Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center.In this Visibility Series episode, I’m joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past).Together, we’re diving deep into what makes brand messaging truly magnetic. Hint: it’s not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you’re not.Listen to learn more about:Why your voice (not just your value) is what actually sells your servicesHow to identify and embrace your brand personality—even if you hate the spotlight!What outdated messaging from 2020 still lurks on service provider websites & how to fix itWhy your marketing content might sound like AI wrote it and how to humanize it ASAPHow brand messaging evolves with your niche, and why it’s okay to "shed" as you growIf your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Jen’s The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people - clearly & confidently.We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy Join The Digital Marketer’s Workgroup: Are you already...

Freelancer Visibility Series #4One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients.In this Visibility Series episode, I’m chatting with Megan Yelaney, a business strategist and podcaster who’s helped over 1,000 coaches go from overlooked to fully booked (and even hit million-dollar years) by creating magnetic brands through her Distinctive Edge Framework. She shares how her own edge came to life during a hilariously awkward attempt at a “booty pose” health coach photo, captured in a behind-the-scenes video that went viral and ultimately sparked her Pretty Awkward brand. That moment showed her the power of authenticity, and now she helps others tap into their own origin stories to stand out online, connect with dream clients, and grow without chasing trends or burning out.Listen to learn more about:Why your origin story is a full-blown client attraction magnetHow to craft your story framework so it resonates and convertsThe real reason authenticity works (and why most people still get it wrong)What to do when you feel like your personality isn’t “professional” enoughThe difference between sharing a story that just "inspires" vs makes people buyThis episode is 100% real talk on what makes clients choose YOU. If you’ve been shrinking in your messaging or fumbling to explain your value, Meg’s story framework will give you the confidence and clarity you need to stand out. You’ll leave with practical ways to use your story as your edge, including that quirky thing you thought you had to hide.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Megan’s FREE Business Story Blueprint: How to Attract Dream Clients with Your Unique Origin Story. Learn how to craft a compelling business origin story that sets you apart, builds trust, and inspires clients to choose you. This free guide helps you uncover your unique edge over other freelancers and VAs and shows you exactly how to write about it with clarity and confidence.A glimpse of the “booty pose” video that helped start Megan’s Pretty Awkward Brand Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting...

Freelancer Visibility Series #3This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue.My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances (yes, paid). She’s the ultimate media strategist for coaches, consultants, experts, and authors ready to get seen and paid. Featured in Oprah, Forbes, Business Insider, and on shows like The Drew Barrymore Show and The Tonight Show, Beth helps her clients turn visibility into sales. She shares how she landed a $50K contract just from one interview and how you can use podcast guesting as a tool in your own marketing strategy or for your clients.Listen to learn more about:The real reason podcast guesting is a powerful sales tool (not just for exposure!)The 3 types of podcasts and how to use each to build your brand and credibilityThe biggest mistakes freelancers make when guesting on podcasts—and how to avoid bombing your interviewBeth’s signature M.I.C.S. Method to turn a podcast interview into $10K+How to confidently share your origin story (even if you’re new!) and get clients into your DMs after one episodeYou don’t need to be famous. You don’t need a million downloads. But if you’ve got a strategy, a little confidence, and this episode in your ears, you can make $10K from your next podcast interview.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Beth’s FREE Make $10K Interview Checklist: https://courses.bethnydick.com/10kchecklist This is the roadmap you need to systematically build buzz, engage the audience, and sustain momentum before, during, and after the podcast recording. It's your behind-the-scenes blueprint making $10k every time you step up to the mic.Earn Your Happy Podcast with Lori Harder https://loriharder.com/podcast/ Cubicle to CEO Podcast with Ellin Yin https://www.cubicletoceo.co/podcast Brenna McGowan, copywriter, pre-launch strategist, & creator of Anticipation Marketing™ https://brennamcgowan.co/ Join The Digital Marketer’s Workgroup: Are you already doing marketing work...

Freelancer Visibility Series #2If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way.In this episode, we're diving into the power of public speaking with Laurie-Ann Murabito: a reformed shy girl turned award-winning speaker, speaking coach, and strategist. Laurie-Ann helps clients communicate with confidence, position themselves as experts, and attract dream clients through speaking opportunities. With 25 years of experience, she's a Master Coach, a neuroscience nerd when it comes to audience behavior, a best-selling author (Rethink Leadership and Rethink Your Leadership), and host of the top 1% podcast Be In Demand.Listen to learn more about:Why public speaking is the fastest path to authority, client trust, and inbound leads (even if you're terrified right now)How to find speaking opportunities (spoiler: there are thousands happening every day!)The simple types of talks you can give even if you’re “not ready” or you think you don’t know what to sayHow to seed your services into your talk without sounding spammy or salesyWhy mastering public speaking gives you an unstoppable advantage in today’s crowded freelance worldLaurie-Ann is here to show you exactly how to step out from behind the laptop and onto the “stage,” whether it’s a live room, a Zoom room, or a podcast guest spot — and use speaking as your best form of marketing.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Be in Demand Podcast Ep262– Get Booked to Speak: How to Utilize The Warm Market StrategyGrab Laurie-Ann’s FREE Be IN Demand Listener’s Guide: https://SpeakAndStandOut.com/Guide Ready to attract high-quality clients and grow your business without chasing leads? Speaking is the fastest way to position yourself as an expert. She’s handpicked the must-listen episodes just for Freelancers and VAs. This guide shows you how to sell from the stage without sounding salesy, tap your network for opportunities, and turn one gig into repeat bookings.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. a...

Freelancer Visibility Series #1Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority.This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his Authority Framework. Rob’s worked with big names like American Express and Pluralsight, but his real magic is helping freelancers step into their authority and start charging what they’re worth. In this episode, he shows you how to build credibility, attract high-value clients, and position yourself as an expert without needing a huge platform.Listen to learn more about:How to use Rob’s Authority Framework to get visible without being everywhere at onceWhy being the “best kept secret” doesn’t get you paid and what to do insteadHow to build trust and expertise (even if you’re newer or still figuring it out)The secret to borrowing authority when you don’t have a big audience (yet!)Why waiting to “feel ready” is keeping you brokeIf you’re feeling invisible, overwhelmed by marketing noise, or stuck in “I’m not ready yet” mode, this episode is your wake-up call. Rob’s practical advice and my real-talk stories will help you get unstuck, show up confidently as the expert you are, and get visible AF without burning out.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Watch Rob’s FREE The Authority Framework™ workshop: Become the best-known, highly paid expert in your niche. This shows you what to do—before you start posting content or building your list—so that your audience will eagerly line up to hire you when you go live.Listen to my episode on The Copywriter Club podcast about how writers can offer additional services and expertise to their clientsJoin The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

I crashed the Social Media Marketing World conference…Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are.Listen to learn more about:Why I actually went to Social Media Marketing World (hint: it wasn’t just for the content)My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!)The trends I noticed that savvy digital marketing assistants should be paying attention to right nowWhy showing up in-person at events like Social Media Marketing World can fast-track your freelance visibilityWhat to consider if you’re dreaming of speaking on conference or event stages somedayWhether you’re debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer’s lens on what’s actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan, my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She’s the queen of creating momentum before the cart opens.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:a...

Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there. In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into that next-level version of you (and your freelancer business).Listen to learn more about:The two voices inside your head: your Inner Mentor & your Inner Critic (and how to quiet the wrong one)Why waiting to feel “ready” is actually holding you back in your freelance businessHow to reframe fear and self-doubt so they don’t sabotage your goalsTara Mohr's concepts of self-promotion vs. visibility and the importance of leaning into your purpose as a freelancerHow Playing Big is different—and more realistic—than hustle culture adviceIf you’re second-guessing yourself or just want someone to tell you it’s okay to take up space and charge what you’re worth, this episode will light a fire under you. Playing Big isn’t just a book, it’s a mindset shift. And trust me, your future self (and your bank account) will thank you.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab the book: Playing Big by Tara Mohr We recently read “Playing Big” inside our Digital Marketer’s Workgroup as part of our monthly book club, and the conversations that came out of it were next level. It sparked powerful mindset shifts and real action for so many of my members—and now I’m bringing those insights to you. Want to be part of conversations like this and grow alongside other smart, driven freelancers? Apply here!Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can...

What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management.My guests are "The Laurens": a rocket scientist with Stanford AI training and a serial entrepreneur who’s scaled multiple 6- and 7-figure businesses. They help online service providers streamline their sales and marketing with AI-driven strategies, making content creation faster, messaging sharper, and conversion rates higher. As creators of the AI Sales Accelerator and Clarity Playbooks, they’re on a mission to make AI simple and transformative so you can scale your business and reclaim your time.Listen to learn more about:Why custom GPTs are a freelancer’s secret weapon and how they can automate copywriting while keeping it high-qualityThe biggest AI myths (and why you should ignore them) and the truth behind common misconceptionsHow to train your own custom GPT with a simple guide to making AI work for your brand (or your client’s)Using AI to handle client work more efficiently so you can deliver faster results and book more clientsThe future of AI in sales & marketing and how to stay ahead of the curve as a freelancerIf you've ever wished for a smarter, faster way to write high-converting copy without staring at a blinking cursor for hours, tune in to learn how you can use custom GPTs and save SO much time.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Watch our demo video to see AI Copywriter in a Box in actionCheck out The Laurens’ whole suite of Clarity Playbook AI tools at https://thelaurens.aiEpisode 211: Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply...

I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me. As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created equal. Some are too good to be true and I learned that the hard way.Listen to learn more about:The red flags I ignored in this media placement dealHow sketchy media networks manipulate numbers to make their platforms seem more valuableThe tracking funnel I set up to measure results & how it proved I got ZERO return on my investmentHow to protect yourself (and your clients) from scammy media placementsWhy I’m still choosing to see this as a valuable business lessonIf you’ve ever considered investing in media placements for yourself or your clients, this episode is a must-listen. I’m breaking down exactly what went wrong, where I should have trusted my gut, and how you can make smarter ad-buying decisions.Sponsored by The Digital Marketer’s WorkgroupOne big lesson from this media placement fiasco? Not all PR opportunities are legit. A big audience doesn’t always mean big results. That’s why my Digital Marketer’s Workgroup includes hands-on PR training so you can land real interviews and position yourself as the expert you are without wasting money on shady deals.Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to

Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, but you know what I mean). This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little more personal & real about what I’ve learned, what’s shifting in our industry, and what I’m doing differently in my business moving forward.Listen in as I cover:Why clients are more hesitant to hire and how showing up as a reliable expert in this “trust recession” can set you apartWhy raising your rates isn’t just about confidence but about proving your value and becoming indispensable How saying no more often has helped me protect my energy and focus on the right opportunitiesWhat services are actually in demand right now after reviewing 3,000 job leads, How AI is changing the way we work—and how you can use it to your advantage instead of fearing itI’m not just a marketing assistant coach sitting on the sidelines. I’m in the trenches with you, testing strategies, juggling clients, and running my own programs. Whether you're scaling, pivoting, or just trying to keep up, tune in for my biggest takeaways on navigating freelancing’s ups and downs.Sponsored by The Digital Marketer’s WorkgroupAre you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:2025 State of the Union for Service Providers with Natalie GingrichI’m shaking things up with UDMA School! If you’ve been thinking about joining, need a reboot, or the timing just wasn’t right before, get on my list & be the first to get updates on our new offers here.Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My...

Funnel Series #19Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong.That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spiritual entrepreneurs build high-converting funnels that drive more leads, sales, and impact. With expertise in tech, implementation, and strategy, Angela makes the funnel-building process seamless for online business owners. She’s seen it all—so she’s breaking down the five biggest funnel-building mistakes and how you can avoid them.Listen to learn more about:The #1 mistake most clients make with their funnels—and how you can be the expert who fixes itWhy overcomplicating funnels can kill your conversions (and what to do instead)A simple tracking tool Angela gives her clients to measure funnel successHow to confidently step into a strategic role, even if you’re new to funnel buildingWhy every business owner needs a funnel builder and how you can position yourself as the one they hireFunnels are the key to unlocking higher project rates so tune in to this episode and let’s make sure you’re building them the RIGHT way.Sponsored by The Digital Marketer’s WorkgroupAre you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Grab Angela’s Freebie: Inbox to Impact list building funnel toolkit. This is your shortcut to creating a list building funnel that strategically attracts, nurtures, and converts your ideal audience into paying customers.Diary of a CEO Podcast episode with Daniel PriestlyConnect with Angela:Instagram: @angelakiszkaFacebook: Crystal Clear FunnelsWebsite: https://crystalclearfunnels.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: a

Funnel Series #18What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot.We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs. Katy has spent over 20 years in marketing and revenue expansion, helping business owners recover their biggest expense (lost sales) by using simple, effective systems to increase conversions and decrease top-of-funnel costs. She’s worked with 7-, 8-, and 9-figure businesses to maximize impact, scale their offers, and drive top-line revenue. Now she’s here to show you how to do the same using ManyChat funnels.Listen to learn more about:The simplest ManyChat funnel every service provider should set up for their businessKaty’s journey from mommy blogger to accidental VA to high-level marketing strategistHow to use ManyChat to qualify leads and avoid wasting time on the wrong prospectsWhy business owners are willing to pay top dollar for someone who can set up and manage DM automationHow to track and measure ManyChat funnel performance (which helps to prove your value to clients)Whether you’re a tech VA, social media manager, launch manager, or marketing assistant, ManyChat funnels could be your next high-value service. Want to see ManyChat in action? You can check out some of mine! Tune in to hear what keywords we use as triggers, then head over to my Instagram and comment on my latest post to experience an automated DM funnel firsthand.Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORNLinks Mentioned in the Show:Check out Katy’s podcast: Hard CostsJoin The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Katy:Instagram: @kwidrickWebsite: