The Marketing Mix with Jessica Patterson

In the first episode of The Marketing Mix with Jessica Patterson, we explore the vital intersection between higher education policy and marketing. Jessica, a Gen Z marketing expert with extensive experience in digital strategy and student engagement, examines how policies shape the marketing strategies that universities and colleges use to recruit and retain students.We’ll explore how changes in policies impact marketing efforts and influence the messaging that institutions craft to connect with their audiences. From understanding the implications of policy on digital marketing tactics to navigating the complexities of compliance while fostering innovation, this episode provides a brief overview of how higher education institutions have to adapt their strategies in response to shifting policy landscapes.