Together We Grow

💰 Grab our daily sales system: https://shorturl.at/Vsd7u Every business owner hits a point where things feel stuck. Sales slow down. Motivation dips. You’re busy, but nothing feels like it’s moving forward. In this episode, we talk honestly about what to do when you feel stuck in your business - based on our own experience building, growing, and selling a product-based brand. We cover: Why feeling stuck is more common than you think How to work out what’s actually causing it What to focus on when everything feels overwhelming Simple ways to create momentum again Why action usually comes before clarity If you’re in a season where things feel heavy, unclear, or frustrating, this episode will help you reset and take the next step forward.

💰 Grab our daily sales system: https://shorturl.at/Vsd7u Posting consistently doesn’t automatically lead to sales. In this episode, we talk about the type of content that actually sells your products - and why so many small product businesses end up busy on social media but stuck when it comes to orders. We break down: The difference between “nice content” and sales content Why most brands post but don’t convert The types of posts that build trust and buying intent How to sell without sounding pushy or salesy What we focused on in our own business to turn content into revenue If you’ve ever thought “I’m showing up, but it’s not turning into sales”, this episode will help you see where the gap is - and how to close it.

💰 Grab our daily sales system: https://shorturl.at/Vsd7u Every small product business has quiet months - but that doesn’t mean sales have to stop. In this episode, we share simple, practical ways to keep orders coming in even when things slow down. These are the exact tactics we used to stay consistent during slow seasons and keep customers coming back. We cover: How to get reorders from existing customers Easy campaign ideas that create a reason to buy How to build engagement when people aren’t purchasing What to focus on behind the scenes to set up a strong comeback If you’ve ever felt stuck during a slow month, this episode will help you stay visible, consistent, and in control.

💰 Need sales every day? This will help: https://shorturl.at/Vsd7u🎁 Grab our Free Sales Surge guide: https://shorturl.at/8eTdL Ever wish you could go back and start your business again - but with everything you know now? In this episode, we look back on our journey building and selling a £7.5m home fragrance business, and share what we’d do differently if we were starting from scratch today. We cover: What we wasted time and money on in the early days The things that actually made a difference to growth What we’d focus on first if we had to rebuild How our mindset around “success” has completely changed The biggest lessons we’d pass on to anyone starting now If you’re just getting started - or you’re in the messy middle - this episode will save you time, money, and a lot of stress.

👉 Want the full step-by-step system? Grab our £500k Q4 Sales Plan Course here: https://shorturl.at/wnR9F Q4 is the biggest sales season of the year for candle and home fragrance businesses. Get it right, and it can make your entire year. Get it wrong, and you’ll be left with slow sales, missed opportunities, and too much stock sitting on your shelves. In this episode, we share what it really takes to have your best Q4 ever. Based on the exact strategies we used to generate over £500,000 in Q4 sales, we’ll walk you through what to focus on so you can maximise sales without burning out. We cover: The Q4 mindset shift every brand needs How to plan launches and stock for the busy season Simple marketing campaigns that actually drive sales Why Black Friday isn’t just about discounts How to avoid the common mistakes most small brands make in Q4

Get our wholesale course here: https://shorturl.at/AMoqe Want to get your products stocked in shops and boutiques - but not sure where to start? In this episode, we break down how to build the wholesale side of your candle or home fragrance business. From approaching retailers to pricing, packaging, and scaling up, you’ll learn the essentials of getting your products into more hands, more often. We cover: When you’re ready to start wholesaling (and when to wait) How to approach shops the right way The biggest mistakes new wholesale brands make How to price your products for profit Tips for growing wholesale orders without losing control And if you’re serious about building your wholesale strategy, we’ve created a full Wholesale Course that walks you through every step in detail.

Selling a business sounds glamorous from the outside - but what’s it actually like to go through the process? In this episode, we share the full story of selling our home fragrance business, from the moment we decided it was time, to where we are now a year later. We cover: Why we chose to sell in the first place What happens when you list your business for sale The reality of viewings and buyer questions How offers and agreements actually play out What “completion day” felt like (and what went wrong) Life post-sale — and how it feels 12 months on If you’ve ever wondered what selling a small product-based business really involves, this episode will give you an honest, behind-the-scenes look.

Ever feel stuck in the vicious circle of knowing you need content, but not having the time (or energy) to create it?  You set everything up, it takes forever, and then you don’t bother… which means you’ve got nothing to post later. In this episode, we share how to break that cycle by creating a simple content bank for your candle or home fragrance business. We cover: Quick filming tips that don’t require fancy equipment How to capture behind-the-scenes clips while you’re already working The types of content you can film in under 15 minutes How to batch film so you always have something ready to post Simple ways to repurpose one clip across Reels, Stories, and TikTok If you’ve ever thought “I don’t have time for content,” this episode will show you how to keep it simple and consistent - without eating up your whole day.

The reality? Most candle businesses don’t even make it past 6 months. In this episode, we dig into the reasons why so many home fragrance brands fail early - and what you can do to make sure yours doesn’t. If you’re serious about building a business that lasts, this episode could save you months of wasted effort.

💰 Learn the secrets of earning £500k in Q4: https://shorturl.at/kEWrE🎁 Grab our Free Sales Surge guide: https://shorturl.at/8eTdL Seasonal products can make or break your sales, but it’s not just about Christmas or summer. Launching the right fragrances at the right time can keep your customers excited - and buying - all year long. In this episode, we share exactly how we approached seasonal scent planning in our own home fragrance business, from the first brainstorm to the launch day rush. We cover: How to choose seasonal scents your customers will love Balancing safe, reliable sellers with bold, experimental choices Planning your launch calendar to keep sales consistent year-round Building hype before a launch so stock sells quickly Lessons we learned from years of seasonal launches (and what we’d do differently now) If you want to keep your customers coming back for something new every season, this one’s for you.

💰 Learn the secrets of earning £500k in Q4: https://shorturl.at/kEWrE🎁 Grab our Free Sales Surge guide: https://shorturl.at/8eTdL At Home Fragrance Academy, we teach a lot - from building your first product launch to running email campaigns and creating a loyal customer base. But here’s the thing… We don’t just teach it. We do it. In this episode, we take you behind the scenes and share how we practise what we preach - the exact strategies we use in our own business that we also teach inside HFA. From community building to content planning to sales systems, it’s all the same stuff. And it still works. If you’ve ever wondered whether these methods are “just for beginners” or whether they really work in real life, this episode is your answer.

💰 Learn the secrets of earning £500k in Q4: https://shorturl.at/kEWrE🎁 Grab our Free Sales Surge guide: https://shorturl.at/8eTdL Great customer care isn’t just about answering emails, it’s about building trust, creating loyalty, and turning first-time buyers into repeat customers. In this Q&A episode, we answer your questions on how to deliver a standout customer experience in a small product-based business. From handling complaints to going the extra mile, we share the exact things we did in our own brand (and still teach today) to create a 60% returning customer rate. We cover: How to handle tricky customer messages without stress What we say when someone isn’t happy with their order Small touches that make a big difference How to encourage glowing reviews without begging Why customer care is a profit strategy, not just a nice-to-have If you want your customers to come back again and again, this episode will help you set the foundation.

Running a small product business can blur every line between work and life - especially when it’s just you (or you and your partner) doing it all. In this episode, we share our own struggles with setting work/life boundaries, including how we burnt ourselves out during the early days of Cosy - and what we do differently now. We talk about: What burnout looked like for us (and how it forced us to change) The pressure to be "always on" when you're running a handmade business Simple, practical ways to protect your time without hurting your customer experience How to train your audience to respect your boundaries - and still love you for it Tips for switching off, setting expectations, and actually enjoying your evenings again If you’re constantly feeling overwhelmed or guilty for resting, this one’s for you. 🎁 Want ideas to drive sales fast? Download our free guide - Sales Surge: 5 Ways to Get More Orders This Week https://shorturl.at/Cmmta  

Thinking about launching a subscription box for your candles or wax melts? It could be one of the smartest moves you make - but only if you do it right. In this episode, we walk you through how to start, grow, and scale a profitable subscription box inside your home fragrance business. We cover everything from choosing the right model to getting your first subscribers, and how to keep them coming back. You’ll learn: - When the right time is to launch a subscription (and when to hold off) - How to decide what goes in your box - and what your customers actually want - The best ways to get your first paying subscribers - How to collect and use reviews to boost sales - Our favourite tips for growing your subscription profitably and sustainably This one’s packed with everything we wish we’d known before starting ours. 🎁 Want more ideas to drive sales fast? Download our free guide - Sales Surge: 5 Ways to Get More Orders This Week

⭐ Get our Instagram Kickstart Kit here: https://shorturl.at/Y0vtF 🎁 Get free training here: https://shorturl.at/rXX0E Tired of posting on Instagram and hearing nothing but crickets? Good news, engagement isn’t dead… but most people are doing it all wrong. In this episode, we’re sharing what actually works when it comes to building real engagement on Instagram, especially for small product-based businesses like yours. We cover: The mistake most candle brands are making on social How to spark conversation without being pushy Simple tweaks that get more likes, replies, and DMs Our own strategy that built a warm audience (without posting every day)

🎁 Free resources to grow your home fragrance business 👉 https://shorturl.at/TUNNY 🧰 Need a full system to fix your sales? Check out the Sales Rescue Kit 👉 https://shorturl.at/FGs8r 📉 Getting website traffic but barely any orders? In this episode, we break down the real reasons your traffic isn’t converting - and how to fix it without guessing or wasting money on ads that don’t work. We cover: - The 4 key things that must work together to make sales - Why your landing page might be the real problem - What makes an offer irresistible (even without a discount) - Simple fixes to your website that can unlock more conversions - How to troubleshoot your traffic-to-sale pipeline If you’ve ever said “I’m getting visitors, but no one’s buying,” this one’s for you.

🎁 Grab our free guide - Sales Surge: 5 Ways to Get More Orders This Week https://shorturl.at/SaXZB Feeling pulled in a million directions? You're not alone. In this episode, we talk about how to stay focused and get the right things done - even when you're wearing all the hats in your business. Whether you're trying to launch, grow, or just keep up, these simple tips will help you cut through the noise and actually make progress. We cover: - Why your to-do list might be working against you - The 80/20 rule and how to use it every day - A simple way to sort your tasks so sales don’t slip - What to do when you’re feeling overwhelmed - How we personally prioritise in our own business

🎁 Grab our free guide – Sales Surge: 5 Ways to Get More Orders This Week https://shorturl.at/SaXZB It’s easy to obsess over Instagram followers… but your email list is what actually drives sales. In this episode, we talk about why your email list matters more than your follower count - and how to start growing it without relying on annoying pop-ups. We cover: Why email consistently outperforms social for sales How to build trust (not just traffic) with your subscribers Simple ways to grow your list that actually work What we’d do differently if we were starting over If you’ve been focusing on the wrong things lately, this episode will help you shift back to what really moves the needle.

Need a boost in orders this week? In this episode, we’re giving you 3 quick and powerful sales tactics you can implement today, without running a sale or building a new funnel. These aren’t vague ideas - they’re real, proven strategies we’ve used ourselves to generate fast results. You’ll learn: How to turn your Instagram Stories into a high-converting mini-shop The DM strategy that turns followers into customers (without sounding salesy) A sneaky engagement post that drives both visibility and sales If you need a simple plan to get more orders in the next few days - this is your episode. 🎁 Download our free guide, Sales Surge: 5 Ways to Get More Orders This Week. 💥 Want more help fixing your sales slump? Check out the Sales Rescue Kit here.

🤖 Thinking about using AI for your candle or wax melt business? Wondering if it’s just hype… or if it could actually help you grow? In this episode, we break down how small product-based brands (like yours) can use AI to: Write product descriptions in seconds Plan your content faster Brainstorm fragrance names, launch bundles, emails & more Avoid burnout trying to "do it all" manually This isn’t about replacing the magic of your brand - it’s about saving time, building faster, and selling smarter. 🎁 Free Download: Grab our ‘Sales Surge’ Guide. Get 5 simple ways to boost candle sales this week - even if you’re just getting started. 👉 https://shorturl.at/SaXZB  🚀 Want a clear path to launching your brand? Our Launch in 30 Days Learning Pack will help you build your entire brand fast - with or without AI. 👉 https://shorturl.at/QCKyY