The Conversion Clinic

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2You'll learn the fastest build options for a Thank You page and how to set the redirect from your form or checkout. You’ll also learn what to include on the page, such as next steps or a lead magnet. By the end, you’ll have an optimized Thank You Page.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is a Thank You Page and why not just show a “success” message?A dedicated page lets you guide the next action and makes conversion tracking far more reliable than an on-page message.Do I need a separate Thank You Page for each form or offer?Ideally yes. Separate pages make analytics cleaner and let you create next steps.How do I redirect after a purchase?You can create a Thank You Page with WooCommerce settings or a dedicated plugin that replaces the default order-received page for specific products.What should I include on the Thank You Page to increase conversions?Clear confirmation, the single best next step, expected timeline, and any other important information.What are common mistakes that break tracking or reduce follow-through?Using a popup success message instead of a page, sending people to the home page, and forgetting to add conversion tracking before running ads.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Image extensions let you add images to your Google Ads so your search ads stand out and earn more attention. In this video, you’ll learn where image assets appear, which campaign types support them, and what Google actually needs to approve and show them. I’ll talk about a step-by-step setup inside Google Ads, including sizing, formats, and how to attach images at the account, campaign, or ad group level. By the end, you’ll have a simple checklist to launch compliant, high-quality images that improve performance without guessing.Studies:Google found search ads with image assets get about 6% higher CTR when the images show: https://support.google.com/google-ads/answer/9566341?hl=enVWO found that replacing a generic icon with a real photo gave 48% more enquiries: https://vwo.com/blog/human-landing-page-increase-conversion-rate/After turning on image extensions in their Search campaigns, Estée Lauder saw a 14% improvement in ROI and a 91% increase in click through rate: https://theinfluenceagency.com/blog/guide-to-google-ads-image-extensionsSterling Sky replaced a blue/green phone icon with a green arrow pointing to the ad copy image extension and saw CTR increase from 9.89 % and 12.07 % to 16.16 % for a personal-injury lawyer: https://www.sterlingsky.ca/boosting-click-through-rates-with-image-extensions/Banner study found faces looking towards the product boosted attention (interaction rate) and brand recall more than faces staring at you: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2014.00166/full🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What are image extensions in Google Ads?Image extensions are additional images you attach to ads to make them more visually compelling and increase click-through potential.Where do image assets show up?They can appear on Google Search results alongside your text ad, helping your ad take up more space and stand out.Do image assets guarantee my ads will show images every time?No. Google decides when to serve them based on factors like ad rank, query intent, device, competition, and predicted performance.How many images should I add?Add enough variety for Google to test, but keep them aligned to your offer and landing page to avoid low engagement.Can I add image assets at the account, campaign, or ad group level?Yes. Account-level is broad coverage, campaign-level is offer-specific, and ad group-level is best when different keywords need different visuals.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2External links can be one of the strongest ranking signals in SEO, however, most businesses build them the wrong way. In this video, you’ll learn how to build external links that can actually help your website’s SEO. You’ll learn how to find link opportunities and choose them effectively.Free GPT mentioned in video: https://chatgpt.com/g/g-68f2333383348191a50a382fd9acc5bf-jrr-external-links🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:Do outbound links help SEO?They can. Outbound links mainly help by improving content quality and credibility, they support claims, define terms, and help users verify information. They’re not a guaranteed ranking boost, but they’re often a net positive when they genuinely add value.Can linking out hurt my rankings?Not by itself. Linking to high-quality sources in context is generally safe.Should I link to competitors?Sometimes, yes. If it improves the user experience or helps explain something (like citing a definition, data source, or official documentation). If the page is meant to convert, keep competitor links minimal and strategic (or cite neutral sources instead).How many outbound links should I include on a page?Enough to support the content, not a specific number. A good rule is that if a claim sounds like it needs proof, cite a source; if a link doesn’t add value, remove it.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2This video explains how to improve a Google Business Profile service area so your business appears in more relevant local searches. It breaks down how service areas actually influence visibility, rankings, and lead quality for businesses. You’ll learn what Google looks for when evaluating location relevance, proximity, and trust. The video also covers common mistakes that reduce reach.Prompt mentioned in video:Give me 20 suburbs within a 1.5 hours radius around X in a single clean bullet list. Each line must be a suburb. For example, "Westminster, London". But of course, I could give you a location that may be in different countries.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is a service area in Google Business Profile?A service area defines the geographic locations where you offer services, especially for businesses that travel to customers rather than serve them at a storefront.Does adding more cities improve rankings?No. Too many locations on your profile can weaken relevance and reduce visibility rather than improve it.Should I include cities I want to expand into later?No. Only include areas you actively serve now; future expansion should happen after you establish proof and demand.How often should I update my service area?Only when your actual service area changes. Frequent or unnecessary edits can trigger slow visibility recovery.What signals strengthen service area performance?Consistent reviews mentioning locations, localized content, accurate citations, and real customer activity in those areas.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Google Ads campaign experiments let you test changes without risking your entire budget, and in this video, you’ll learn exactly how Google Ads experiments work and when to use them. I’ll talk about the setup process, including what to test and how long to run experiments. By the end of this video, you’ll know how to use experiments to make confident improvements to your Google Ads campaign.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is a Google Ads campaign experiment?A campaign experiment allows you to test changes to a campaign by splitting traffic between the original version and a modified version, without permanently changing the original campaign.When should I use a Google Ads experiment?You should use experiments when you want to test meaningful changes like bidding strategies, landing pages, ad copy, or targeting settings and need data before committing.How long should a Google Ads experiment run?Experiments should typically run at least 2 to 4 weeks, or until they reach statistical significance with enough conversions to be meaningful.What metrics should I use to judge results?Focus on conversion volume, cost per conversion, conversion rate, and return on ad spend, not just clicks or impressions.What happens when an experiment ends?You can apply the experiment results to the original campaign, discard them, or continue testing with a new experiment.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Google Ads Performance Max can get strong results, but only if you understand how Google is actually spending ad budget across each channel. In this video, we’ll talk about Performance Max Channel Performance and show you how to see where your budget is going across Search, Display, YouTube, Discover, Gmail, and Shopping. You’ll learn how to understand the data correctly and what the numbers mean.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is Performance Max channel performance?It shows how Google distributes your ads across channels like Search, YouTube, Display, Discover, Gmail, and Shopping in a Performance Max campaign.Does channel performance show exact spend by channel?No. Google provides directional data, not precise spend breakdowns, so it should be used for trend analysis, not accounting.Can I turn off specific channels inside Performance Max?No. Performance Max does not allow channel-level exclusions.How can I push Performance Max more toward Search or Shopping?Improve feed quality, add high-intent search themes, strengthen conversion signals, and avoid overlapping standard Search campaigns incorrectly.When should I split Performance Max into multiple campaigns?When you need clearer control over budgets, product groups, geographies, or asset strategies, especially at higher spend levels.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, I’ll talk about how Google Ads Enhanced Conversions works. You’ll learn what data is being used, how it’s matched to users, and how this is different from standard conversion tracking. I’ll explain when Enhanced Conversions improves attribution accuracy, and common mistakes to avoid when using Enhanced Conversions.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What are Google Ads Enhanced Conversions?Enhanced Conversions is a feature that improves conversion attribution by securely sending customer data to Google to help match conversions when cookies are not available.Are Enhanced Conversions required for Smart Bidding?They are not required, but Google strongly recommends them because better conversion data improves Smart Bidding performance over time.Does Enhanced Conversions track new users?No. It does not create new tracking capabilities. It improves matching accuracy for conversions that already occurred but couldn’t be attributed due to cookie or privacy limitations.Do Enhanced Conversions increase conversions or just reporting accuracy?They improve reporting accuracy, not actual performance. Better attribution can indirectly improve results by feeding smarter data into automated bidding strategies.What’s the difference between Enhanced Conversions and offline conversions?Enhanced Conversions happen automatically at conversion time, while offline conversions require manual or scheduled uploads after a lead is qualified or closed.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn how to add brand exclusions in Google Ads to prevent your ads from showing on unwanted searches. We walk through where brand exclusions are and how to apply them correctly at the account and campaign level. You’ll see common mistakes advertisers make that cause brand traffic to slip through despite exclusions. We also explain when brand exclusions make sense and when they can hurt performance. 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What are brand exclusions in Google Ads?Brand exclusions prevent your ads from showing on searches that include specific brand names, usually competitors or irrelevant brands.Are brand exclusions the same as negative keywords?No. Brand exclusions specifically target brand entities, while negative keywords block exact words or phrases in searches.Should I use brand exclusions or negative keywords for competitor names?Brand exclusions are preferred for known brands because they are more comprehensive and harder to bypass than negatives.Do brand exclusions apply to all campaigns automatically?Only if applied at the account level. Otherwise, they must be attached to specific campaigns.Do brand exclusions work for Performance Max campaigns?Yes, brand exclusions are one of the few reliable ways to control brand traffic in Performance Max.Can I exclude my own brand?Yes, and this is often done when running separate branded and non-branded campaigns.How long does it take for brand exclusions to take effect?Typically within hours, but full impact is usually visible within 24 to 48 hours as data refreshes.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn how to add and edit categories for your Google Business Profile. Google Business Profile Categories can impact what searches your business shows up for, so choosing them strategically can matter a lot. I’ll explain the key difference between primary and secondary categories and how each affects rankings.Google says local rankings are based on relevance, distance, prominence, and you improve relevance by giving complete, detailed info in your profile (services are one of those info fields): https://support.google.com/business/answer/7091WebFX says Services is a ranking factor that “have begun affecting your rankings,” but puts them with things like photos and hours (not in the top “big” factors): https://www.webfx.com/blog/seo/google-business-profile-ranking-factors/GPT mentioned in the video: https://chatgpt.com/g/g-ogedF1hwV-jrr-lp-pas-writerPrompt:I’m optimizing the Services section of a Google Business Profile for a Business Type that mainly serves [Primary Audience].Write exactly 3 accurate Google Business Profile categories. For each category, list up to 5 services. Service names must only be real, industry-standard service terms that would appear on an invoice, service menu, professional website, or clinical/technical documentation for this business type.Use short, concrete naming patterns such as ‘[Keyword] assessment,’ ‘[Keyword] repair,’ ‘[Keyword] installation,’ ‘[Keyword] replacement,’ ‘[Keyword] evaluation,’ or other standard terms used in this profession.You are not allowed to create new concepts, program names, coaching ideas, performance routines, benefit phrases, or long-tail variations. If a service is not a widely recognized offering in this industry, do not use it. Please remember to use keywords for injecting into the descriptions, but do it delicately.Descriptions must be 220 to 280 characters using real industry terminology and must describe the actual service, not goals, outcomes, or motivational advice.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:Why are categories important in Google Business Profile?Categories are one of the strongest ranking signals for local search and determine which searches your business is eligible to appear in.What is the primary category vs secondary categories?The primary category carries the most ranking weight and should describe your core service, while secondary categories support additional services.How many categories can I add?You can add up to 9 additional categories, but more is not better, so only add categories that are truly relevant.Can adding too many categories hurt my rankings?Yes. Irrelevant categories can confuse Google’s understanding of your business and weaken ranking performance.How do I change categories in Google Business Profile?Log into your Google Business Profile, go to “Edit profile,” select “Business information,” then update categories under the “About” section.Can categories help me rank for new services?Yes, but only if those services are legitimate, supported by your website, and reflected elsewhere in your profile.What’s the biggest Google Business Profile Category mistake businesses make?Choosing an incorrect primary category instead of the most specific category that matches their main revenue-generating service.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Running Google Ads after normal business hours can either waste budget or unlock hidden conversions, depending on how it’s set up. In this video, I break down when after-hours Google Ads actually make sense and when they don’t. I’ll also talk about common mistakes businesses make that cause missed leads or inflated costs overnight. By the end, you’ll know how to decide whether running ads after hours helps or hurts your results.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:Should I run Google Ads after business hours?Only if your funnel is built to capture and respond to leads without a live salesperson. If calls go unanswered or follow-ups are slow, after-hours ads usually waste budget.Are after-hours clicks lower quality?Not always. Many users research at night, but conversion quality depends on whether your ads match intent and your landing page handles delayed follow-up properly.Should I turn off call ads at night?Yes, unless you have call routing, voicemail funnels, or a live answering service. Missed calls hurt quality scores and waste spend.Do after-hours ads cost more per click?They’re often cheaper due to lower competition, but cheaper clicks don’t matter if conversions don’t happen.What campaigns are best to run after hours?Lead-form campaigns and informational or high-intent search campaigns tend to perform best outside business hours.Should local service businesses run ads 24/7?Usually no. Unless they offer emergency services like plumbing or towing where after-hours intent is high.What’s the biggest mistake with after-hours Google Ads?Assuming more hours equals more revenue instead of measuring whether those hours produce real, qualified leads.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Negative keywords are one of the fastest ways to stop wasting money in Google Ads, yet most advertisers either ignore them or use them incorrectly. In this video, I'll go step by step through how to add negative keywords in Google Ads so your ads stop showing for irrelevant searches. You’ll learn where to add negative keywords, how match types work, and the common mistakes that quietly drain ad spend. We also cover how to find high-impact negative keywords using real search term data. By the end, you’ll know exactly how to clean up your campaigns and improve performance without increasing your budget.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What are negative keywords in Google Ads?Negative keywords prevent your ads from showing when a search includes specific words or phrases you don’t want to target.Why are negative keywords important?They reduce wasted spend, improve click-through rate, and help ensure your ads only show to high-intent searches.Where do I add negative keywords in Google Ads?You can add them at the account level, campaign level, or ad group level depending on how broadly you want them applied.What’s the difference between negative keyword match types?Negative broad blocks searches containing all words, negative phrase blocks searches with the phrase in order, and negative exact blocks only that exact search.Should I add negative keywords at the campaign or ad group level?Use campaign-level negatives for terms you never want, and ad-group-level negatives to prevent overlap between tightly themed ad groups.

🔥The #1 proven way to get you 2x more leads and sales in 90 days with Google Ads and SEO:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn exactly how to find high-impact internal linking opportunities that improve your website’s SEO and boost page authority. I’ll walk you through step-by-step methods using both free and paid tools to identify relevant pages for internal links. You’ll see how to prioritize anchor text, strengthen topic clusters, and avoid common linking mistakes that dilute your rankings. Whether you manage a blog or a large content site, this strategy helps you pass authority efficiently and improve user navigation. By the end, you’ll have a repeatable process for scaling internal linking across all your content.Check out the GPT mentioned in the video: https://chatgpt.com/g/g-68eb79afb5548191af4ec9dd11ee7ff3-jrr-internal-links🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/Frequently Asked Questions:What are internal links?Internal links are hyperlinks that connect one page on your website to another page on the same domain.Why are internal links important for SEO?They help search engines understand your site structure and distribute authority across your pages.How often should I add internal links?Review and add internal links every time you publish new content or update existing pages.Which pages should I prioritize for internal links?Focus on linking from high-authority or high-traffic pages to those you want to rank higher.Can too many internal links hurt SEO?Yes, too many or irrelevant linking can confuse search engines and reduce user experience quality.Do internal links help new content get indexed faster?Yes, linking to new pages from existing ones can help Google discover and index them more quickly.How can I track the performance of internal links?Use Google Search Console or analytics tools to monitor changes in impressions, clicks, and average ranking for linked pages.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Creating a strong Google Business Profile description is essential because it can change search visibility, click-through rate, and how quickly potential customers understand what you offer. In this video, I’ll show you the exact framework I use to write clear, keyword-focused descriptions that boost local rankings without sounding spammy. You’ll learn how to highlight your core services, unique selling points, and credibility, all within the 750 character limit for your description. I’ll break down real examples from top-ranking businesses so you can see what works and why. By the end, you’ll be able to write a conversion-driven description that gets your business more views, calls, and leads.Check out the GPT mentioned in the video: 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is a Google Business Profile description?It’s the description in your Google Business listing that explains what your business does, who you serve, and why customers should choose you.How long can the description be?Google allows up to 750 characters, but the first 250 characters are the most important because they are shown first and get the most visibility.Should I include keywords?Yes, include relevant local SEO keywords naturally to help improve visibility in Google Search and Maps, but avoid keyword stuffing.What makes a strong description?One that explains clearly your services, location, target audience, and unique selling points in a professional, concise way.Can I change my description later?Yes, you can edit it anytime, which is useful if your services change, you rebrand, or you want to test a stronger version.Does the description affect SEO rankings?It helps indirectly. While it’s not a direct ranking factor, strong descriptions improve engagement, which supports better local rankings.How often should I update my description?You can update it when your services, messaging, or branding change, or when you want to optimize for better clarity or conversions.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2This is how to stop spam, fake traffic, or unwanted visitors from specific countries? In this video, you’ll learn exactly how to block entire countries from accessing your WordPress website. I’ll show you the pros and cons of each method, how to whitelist trusted regions, and what to avoid so you don’t decrease your SEO.Try Wordfence here: https://www.wordfence.com/?utm_source=904&utm_campaign=3d831abef20a8d22&utm_medium=affiliate🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:How can I block countries in WordPress easily?Use a website like Wordfence that lets you choose which countries to block directly from your WordPress dashboard.Will blocking countries hurt my SEO?It won’t affect SEO as long as you’re not blocking countries where your target audience is.Will blocking countries reduce spam or fake traffic?Usually, yes. Many spam bots originate from regions unrelated to your business, so blocking them reduces junk traffic and form submissions.Does blocking countries improve site speed?Slightly. By cutting unwanted traffic, your server resources are used more efficiently, improving performance for real visitors.What’s the safest method for beginners?Use a reliable plugin first. It’s simple and can be reversed.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Let’s talk about how to choose the right keywords for your Google Ads campaigns to avoid wasted ad budget. This video breaks down how to find keywords with strong intent, analyze competition, and balance cost-per-click with potential ROI. You’ll discover how to use tools like Google Keyword Planner and competitor analysis to uncover profitable opportunities. Whether you’re running your first campaign or refining an existing one, you’ll leave with a clear keyword strategy you can apply immediately. Watch until the end for a bonus tip on how to group your keywords for better ad performance.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What are Google Ads keywords?Keywords are the words or phrases that trigger your ads when people search for products or services related to your business.How do I find the best keywords for my campaign?Use Google Keyword Planner, competitor websites, and your own customer data to identify search terms with high intent and manageable competition.What’s the difference between broad match, phrase match, and exact match?Broad match reaches the widest audience, phrase match targets searches containing your phrase, and exact match only triggers when the exact term is searched.How many keywords should I include per ad group?Aim for 10 to 20 closely related keywords per ad group to keep your ads and landing pages highly relevant.What are negative keywords, and why are they importantNegative keywords prevent your ads from showing on irrelevant searches, saving your budget and improving click-through rates.Should I target high search volume or low competition keywords?Ideally, target a balance, high-intent, medium-volume keywords with moderate competition often yield the best ROI.How often should I review my keywords?Check performance weekly at first, then refine monthly as data accumulates.

🔥The #1 proven way to get you 2x more leads and sales in 90 days with Google Ads and SEO:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Learn a simple, repeatable system to add internal links that improve rankings and topical authority. We’ll find opportunities at scale with quick audits for orphan pages and thin hubs, then prioritize the highest-impact targets. You’ll see a step-by-step system for both new posts and historical content updates. By the end, you’ll have a clean workflow you can hand to your team.🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/Frequently Asked Questions:What is an internal link and why does it matter?An internal link connects one page on your site to another. It helps Google discover pages, distributes link equity, clarifies topic relationships, and improves user navigation.How many internal links should a blog post have?There’s no fixed number. Add as many relevant links as help the reader, with more weight on links near key sections and to priority pages.What anchor text should I use?Use short, descriptive anchors that reflect the destination page’s topic. Vary phrasing to avoid repetitive exact-match optimization.Where are the highest-impact placements?Contextual links in the body and introduction, hub/category pages, breadcrumbs, and “related/next” modules. Keep footer/site-wide links lean to avoid dilution.How do I measure results?Track target pages in Search Console for impressions, clicks, and average position; watch crawl stats for improved discovery; and review on-page engagement. Re-crawl key pages after updates to speed recognition.How often should I audit internal links?Every 3 months, and after big publishing pushes or site changes. Check for orphans, broken/redirecting links, uneven link depth, and weak internal links to priority pages.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Local businesses can use Dynamic Search Ads to find customers without needing a lot of keyword planning. You’ll learn how Dynamic Search Ads automatically match your website content to relevant user searches, helping you show ads even for dynamically changing inventory or services. The guide walks you through account setup, geographic targeting, and ad asset optimization for local reach.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What exactly are Dynamic Search Ads?Dynamic Search Ads are a type of search ad that automatically generate ad headlines and target relevant search queries based on your website’s content, rather than relying on manually selected keywords. The advertiser supplies a landing page domain and ad description lines; Google matches users’ search terms to content on that site and dynamically creates the ad.Why might Dynamic Search Ads be especially useful for local businesses?Local businesses often have service pages that cover many niches. Dynamic Search Ads help capture long-tail, location-specific searches without needing to build enormous keyword lists. They also adapt automatically if you add or update services on your site.Do I need a large website for Dynamic Search Ads to work well?Not necessarily. What matters is that your website clearly outlines the services or products your local business offers. Even a small site with well-structured service or products pages can benefit, as long as content is clear and organized.How do I make sure Dynamic Search Ads only serve to my local area?Use geographic targeting in your ad campaign settings to limit where ads appear. That makes sure only users searching from or for that region see your ads, regardless of what the dynamic search query is.How should I write ad description lines for Dynamic Search Ads?Keep your descriptions about your business services.  Since headlines are auto-generated, your job is to craft descriptions that apply across many potential search queries and resonate locally.What common mistakes should I avoid when using Dynamic Search Ads for a local business?The most common errors are not restricting the geographical area, using incomplete website copy so Google mismatches pages, and not using negative keywords.Can I combine Dynamic Search Ads with standard keyword-based search campaigns?Yes, many local businesses run both. Use Dynamic Search Ads to cover broad or unexpected search queries, and keyword-based ads for high-value, precisely targeted terms. Make sure to monitor performance separately to avoid overlap or wasted spend.

🔥The #1 proven way to get you 3x more leads and sales in 90 days with Google Ads and SEO:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, I’ll show you how to add alt text to an image for your website. Alt text (alternative text) helps search engines understand your images and makes your content more accessible for visually impaired users. You’ll learn how to write alt text that can help with SEO. By the end, you’ll know how to optimize images on your website for accessibility and search visibility.Check out the GPT mentioned in the video: https://chatgpt.com/g/g-nsEgJ2jgW-jrr-image-alt-text🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/Frequently Asked Questions:What is alt text?Alt text is a written description of an image that appears in the HTML code, helping search engines and screen readers understand what the image shows.Why is alt text important?Alt text can improve accessibility for visually impaired users and help your website’s SEO by helping search engines interpret your images.What should I include in my alt text?Describe the main subject or purpose of the image in a few words or a short sentence.How long should alt text be?Keep it under 125 characters, as that’s the limit most screen readers will read aloud.What happens if I don’t add alt text?Screen readers will skip the image, and search engines may not understand its context, which can slightly hurt your accessibility and SEO.Is alt text the same as an image caption?No, captions appear on the page for all users, while alt text is hidden in the code for assistive technologies and search engines.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn exactly how to run an A/B test in Google Ads to compare two different landing pages and see which one converts better. You’ll learn how to set up experiments, track performance, and understand the data from your campaign dashboard. By the end, you’ll know how to confidently optimize your ads and landing pages to try and get better results.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is an A/B test in Google Ads?An A/B test compares two versions of an ad or landing page to see which performs better based on a specific metric, like conversions or click-through rate.Why should I test landing pages separately from ads?Because your landing page directly affects conversion rate. Testing landing pages separately helps isolate which page drives better results independent of ad copy.How long should an A/B test run?Generally 2 to 4 weeks, or until you have enough traffic to reach statistical significance, usually at least 100 conversions per variation.Can I test more than two landing pages at once?You can, but it’s best to start with just two variations to get clear results before moving to different landing page testing.How do I know when I have a winner?Use the conversion data in Google Ads or Google Analytics. When one version consistently outperforms the other version with at least 95% confidence, that is your winner.Does running experiments cost extra?No, you only spend your normal ad budget. The traffic is divided between versions, so the total cost remains the same.Should both landing pages be identical except for one change?Yes, only test one variable at a time to clearly see what caused performance differences.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Location extensions in Google Ads help your business show up more prominently when potential customers search nearby. By linking your Google Business Profile, your ads can display your address, distance, and a clickable map pin right under your ad. This feature is essential for local businesses wanting to drive more foot traffic and in-person visits. Learn you'll learn exactly how to add location extensions in Google Ads. By the end, you’ll know how to connect your account correctly and make your ads stand out in local searches.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What are location extensions in Google Ads?They allow your ads to show your business address, map location, and distance to potential customers.Do I need a Google Business Profile to use location extensions?Yes, you must have an active Google Business Profile connected to your Google Ads account.Can I use multiple locations for one account?Yes, if you manage several business locations, you can link a Business Manager account containing all of them.Will location extensions increase my ad costs?No, there’s no extra cost for adding location extensions to ads. Your normal ad charges still apply.Where do location extensions appear?They can show under your text ads on Google Search, Google Maps, and the Display Network.Do location extensions work for service-area businesses?Only if your Google Business Profile includes a verified service area, but physical addresses work best.