Concierge Medical Marketing Podcast

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Adam Southam, founder of Food for Health, who discusses the concept of using food as medicine to improve health outcomes. Adam shares his personal journey of health transformation through dietary changes and how this inspired him to create the GoNo app, which helps users make informed food choices based on their individual health conditions. The conversation also covers the app's functionality, its benefits for medical practitioners, and the potential for improving patient engagement and health outcomes.00:00 Introduction to Food as Medicine02:29 Adam's Journey: From Problem Child to Entrepreneur04:46 The Impact of Food on Health07:09 The GoNo App: Personalized Nutrition Guidance09:32 Understanding Efficacy and Clinical Evidence12:29 Behavioral Insights in Food Choices16:26 Collaboration with Concierge Doctors19:46 Monetizing Health: Revenue for Practices23:14 Patient Data and Privacy26:27 Conclusion and Future Directions

Starting a concierge or direct primary care practice?Understanding medical malpractice insurance is critical — and many physicians get this wrong.In this episode of the Concierge Medical Marketing Podcast, Steven Schwarz interviews Jennifer Wiggins, CEO of Aegis Malpractice Solutions, to break down everything physicians need to know before choosing a malpractice policy.🚀 What You’ll Learn in This Episode✔ The difference between occurrence vs claims-made insurance✔ What tail insurance is (and why it can cost thousands)✔ How to avoid unexpected malpractice costs when leaving a job✔ Why concierge & DPC doctors often pay LOWER premiums✔ How to choose the right malpractice coverage for your practice✔ Common mistakes physicians make when buying insurance💡 Key Concepts Explained1️⃣ Occurrence vs Claims-Made InsuranceOccurrence Policy → Covers incidents when they happenClaims-Made Policy → Covers when a claim is filedEach has different pricing, risks, and long-term implications.2️⃣ Tail Insurance (Critical!)If you have a claims-made policy, you may need tail coverage when you leave a job or close your practice.💰 Typical cost:• ~1.5x to 2x your annual premiumThis is one of the biggest surprises for physicians.3️⃣ Discounts for Concierge & DPC DoctorsConcierge and DPC physicians often:✔ Spend more time with patients✔ Have better relationships✔ Face fewer lawsuitsBecause of this, many insurers now offer discounted malpractice rates.⏱ Chapters00:00 Introduction00:24 Meet Jennifer Wiggins (Aegis Malpractice Solutions)01:00 How Jennifer Got Started in Medical Malpractice04:05 Why She Started Her Own Brokerage06:05 Occurrence vs Claims-Made Explained09:30 What is Tail Insurance?11:20 Tail Coverage When Retiring13:30 Statute of Limitations & Risks16:15 Cost of Tail Insurance19:10 How the Quote Process Works21:40 Timeline to Get Coverage24:26 Discounts for Concierge Doctors26:18 Why Specialization Matters in Insurance Brokers26:58 How to Contact Jennifer

What would you do if your clinic was about to go bankrupt?In this episode of the Concierge Medical Marketing Podcast, Steven Schwartz interviews Amanda Price, a nurse practitioner and owner of Faith Family Medical, who shares her powerful journey from financial struggle to building a thriving Direct Primary Care (DPC) practice.Amanda opens up about:Nearly losing her clinic after 16 years in an insurance-based modelThe moment that changed everythingHow she transitioned to DPC in just a few monthsThe marketing strategies that helped her grow fastWhy patients are choosing DPC over traditional healthcareIf you're a healthcare provider, entrepreneur, or curious about Direct Primary Care, this episode is packed with real-world insights and inspiration.🔗 Learn more about Amanda Price:https://faithfamilymedical.com🔗 Free Digital Marketing Guide:https://conciergemd.marketing🔗 Join Maddy AI Community:https://cmmkg.com/JustAskMaddy🔗 Book a Strategy Call:https://cmmkg.com/schedule⏱️ Timestamps:00:00 Introduction00:40 Amanda’s background & journey into medicine04:55 Insurance model struggles06:24 Near bankruptcy & turning point09:55 Discovering Direct Primary Care (DPC)13:58 Transitioning patients to DPC16:20 Why DPC is better18:30 Chronic Lyme discovery21:43 Building a clinic team22:58 Employer partnerships27:02 Future of DPC30:14 Advice for starting34:42 DPC community39:39 AI marketing tools46:21 Final advice#DPC #DirectPrimaryCare #HealthcareBusiness #MedicalMarketing #NursePractitioner

In this episode, Dr. Roger Moczygemba shares his journey from Navy family medicine to pioneering telemedicine and establishing a successful Direct Primary Care (DPC) practice in San Antonio. Discover insights on building a DPC practice, working with employer groups, marketing strategies, and the future of AI in healthcare.Chapters00:00 Introduction to Dr. Roger Moczygemba01:57 Journey to Direct Primary Care04:27 The DPC Model and Employer Focus08:51 Navigating Insurance and DPC12:26 Marketing Strategies for DPC Practices16:09 Growth and Future of Direct Med Clinic17:42 Advice for Aspiring DPC Practitioners21:28 The Role of AI in Healthcare26:46 Conclusion and Final Thoughts

SummaryIn this episode of the Concierge Medical Marketing Podcast, host Stephen Schwartz interviews Dr. Grant Antoine from Viome, a company focused on precision health through RNA testing. Dr. Antoine discusses his background in integrative medicine and the innovative work Viome is doing to personalize health recommendations based on microbiome activity. The conversation covers the importance of early detection and prevention in health care, the role of RNA in understanding health risks, and how personalized nutrition can optimize health outcomes. Dr. Antoine emphasizes the need for targeted supplementation and the unique insights provided by Viome's Precision Health Pro test.Chapters00:00 Introduction to Viome and Dr. Grant Antoine03:43 Understanding Precision Health Pro08:45 The Importance of RNA in Health14:20 Personalized Nutrition and Supplementation

In this episode, Steven Schwartz interviews Alina Trigubenko, CEO of Profi, about how their platform streamlines program delivery, patient engagement, and operational efficiency for concierge and direct primary care practices. They discuss the platform's features, integrations, HIPAA compliance, and future AI enhancements, providing valuable insights for healthcare providers looking to optimize their practice management.00:00 Introduction to Profi and Its Mission02:41 Understanding Program Delivery and Patient Engagement05:16 Streamlining Administrative Tasks for Practitioners07:57 Enhancing Patient Experience and Engagement10:34 Integration and Compliance in Healthcare13:29 Future Developments and AI Integration in Profi16:12 Conclusion and Resources for Practitioners

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Katie Rhodes, a financial expert specializing in concierge medical and DPC practices. Katie shares her journey into healthcare finance, the importance of having a CFO or fractional CFO, and common financial mistakes made by medical practices. The conversation delves into the critical distinction between cash flow and profit, tools for financial planning, and the value of ongoing financial analysis. Katie emphasizes the need for physicians to understand their numbers and make informed decisions to ensure the success of their practices.Chapters00:00 Introduction to Concierge Medical Practices02:48 Katie's Journey into Healthcare and Finance05:13 Common Financial Mistakes in Concierge Medicine07:42 Understanding Cash Flow vs. Profitability10:48 The Role of a Fractional CFO13:26 Tools for Financial Planning and Growth16:10 Final Thoughts and Resources

SummaryIn this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Jack Tawil, CEO and chairman of MedPod. Jack shares his journey from healthcare at Walmart to founding MedPod, a company focused on improving healthcare access through innovative technology. The conversation covers the challenges faced in healthcare delivery, the technology behind MedPod, its diagnostic capabilities, and how it can enhance concierge and direct primary care practices. Jack emphasizes the importance of patient-centric care and the potential for MedPod to revolutionize healthcare delivery.Chapters00:00 Introduction to MedPod and Jack Tawil02:38 Jack's Journey from Retail to Healthcare05:33 Founding MedPod: Vision and Challenges08:06 The Technology Behind MedPod11:14 MedPod's Impact on Patient Care13:57 Applications of MedPod in Various Settings16:31 MedPod in Concierge and DPC Practices19:08 Business Models and Opportunities with MedPod21:32 Conclusion and Future of Healthcare with MedPod

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Claudia Cometa, a patient advocate and author. Claudia shares her journey into healthcare, emphasizing the importance of patient advocacy and the role of technology in improving patient outcomes. She discusses her new book, 'Patient Empower Thyself,' which aims to shift the paradigm of how patients engage with their healthcare. The conversation highlights practical tips for patients to navigate their healthcare journey effectively. To access her course, use the code CONCIERGE00:00 Introduction to Patient Advocacy02:44 Claudia's Journey into Healthcare05:42 The Role of a Patient Advocate08:16 Navigating Healthcare Challenges10:51 The Impact of Technology on Patient Advocacy13:45 Writing 'Patient Empower Thyself'18:31 Conclusion and Resources

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Drs. Prisiliano and Monica Salas from Salveo Direct Care. They discuss the structure and growth of their direct primary care practice, the importance of marketing and community engagement, and the role of AI in healthcare. The conversation highlights the benefits of membership medicine and how it can lead to better patient outcomes.Chapters00:00 Introduction to Direct Primary Care01:56 Understanding the DPC Model03:45 Transitioning from Traditional to Direct Care03:45 Advice for New Physicians Considering DPC05:40 Marketing Strategies for DPC Practices09:46 The Importance of Community Engagement13:40 The Role of AI in Modern Medicine17:58 Final Thoughts and Future of DPC

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Doug Krohn, founder of Konk Sleep, a telehealth platform designed to streamline the diagnosis and treatment of obstructive sleep apnea. Dr. Krohn shares his journey from being a pediatrician to creating a solution that addresses the pain points of traditional sleep apnea diagnosis and treatment. The conversation covers the serious health risks associated with untreated sleep apnea, the innovative approach of Konk Sleep in reducing diagnosis time, and how concierge and direct primary care practices can collaborate with Konk to enhance patient care. Additionally, Dr. Krohn discusses the marketing strategies employed by Konk Sleep to reach potential patients effectively.Chapters00:00 Introduction to Concierge Medical Marketing and Dr. Doug Krohn02:41 The Journey to Founding Conk Sleep05:32 Understanding Obstructive Sleep Apnea08:15 Traditional Diagnosis vs. Conk Sleep's Innovative Approach11:16 The Patient Experience with Konk Sleep14:01 Collaboration with Concierge and Direct Primary Care Practices16:34 Marketing Strategies for Konk Sleep19:42 Conclusion and Future Directions

In this episode of the Concierge Medical Marketing Podcast, Dr. Chad Levitt shares his journey from a traditional oncology practice to founding OnCare MD, a virtual oncology advocacy service. He discusses the importance of patient education, empowerment, and the integration of technology in cancer care. Dr. Levitt emphasizes the need for patients to be informed consumers in their healthcare journey and how his practice aims to fill the gaps in traditional oncology care. The conversation also touches on the potential for growth and collaboration within the healthcare landscape.Chapters00:00 Introduction to Dr. Chad Levitt01:38 Chad's Medical Journey and Specialization06:18 The Launch of OnCare MD09:55 Patient Engagement and Practice Structure18:26 Integrative Oncology and Patient Empowerment24:44 Business Model and Collaborative Opportunities32:30 The Future of Oncology and Technology38:33 Conclusion and Contact Information

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Tina Patel Gunaldo, founder of Collaborate for Health. Tina shares her journey from physical therapy to focusing on interprofessional collaboration in healthcare. The conversation emphasizes the importance of teamwork in achieving better patient outcomes, the characteristics of high-performing teams, and the role of community in patient care. Tina provides practical advice for small medical practices on building effective teams and highlights the significance of including patients in discussions about their care. The episode concludes with resources for developing high-performing teams in healthcare settings.Chapters00:00 Introduction to Team Building in Healthcare01:37 Tina's Journey: From Physical Therapy to Team Collaboration05:48 The Science of Teaming: Knowledge, Skills, and Application07:43 Building Healthy Teams in Small Practices10:26 30 Characteristics of High-Performing Teams16:09 The Importance of Community in Healthcare21:41 Understanding Patient No-Show Rates27:03 Involving Patients in Team Discussions30:37 Creating Effective Communication Pathways35:11 Conclusion: The Future of Team-Based Care

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Penni Vachon, a nurse practitioner and owner of DPC Launchpad. Dr. Vachon shares her journey from traditional insurance-based practice to establishing a Direct Primary Care (DPC) model, emphasizing the importance of holistic care and patient relationships. The conversation covers the challenges of transitioning to DPC, marketing strategies, and the significance of mentorship in the DPC community. Dr. Vachon also discusses the recent DPC Launchpad conference, offering insights into the future of healthcare and the growing trend of DPC practices.Chapters00:00 Introduction to Dr. Penny Vachon01:31 Transitioning from Traditional to Direct Primary Care05:56 The Benefits of Direct Primary Care09:29 Advocacy and Coordination of Care10:34 Managing Patient Panels and Complexity12:54 Marketing Strategies for Growth17:32 Challenges in Starting a DPC Practice19:20 DPC Launchpad: Educating Future Practitioners24:16 Advice for Aspiring DPC Practitioners28:13 Setting Boundaries with Patients30:09 Finding Work-Life Balance34:00 The Future of Direct Primary Care

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Andrea Sebaihi, an expert in providing medication access and affordability for concierge medical and Direct Primary Care (DPC) practices through ManifestRx. They discuss how ManifestRx operates, the benefits it offers to both practices and patients, and share success stories of how it has positively impacted DPC practices. The conversation also touches on marketing strategies for growth in the healthcare sector and concludes with insights on supporting practices in their mission to improve healthcare delivery.Chapters00:00 Introduction to Concierge Medical Practices03:23 Understanding ManifestRx and Its Benefits06:30 The Role of Medications in DPC Practices09:22 Success Stories and Impact on Practices12:28 Marketing Strategies for Growth15:12 Conclusion and Final Thoughts

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Ashley Pendrick, a pharmacist and consultant specializing in the integration of pharmacists into concierge and direct primary care practices. They discuss the benefits of having pharmacists on the healthcare team, including improved patient care, cost savings, and reduced physician burnout. Dr. Pendrick shares insights on how pharmacists can enhance medication management, educate patients, and ultimately lead to better health outcomes. The conversation also touches on the future of concierge medicine and the growing demand for personalized healthcare solutions.Chapters00:00 Introduction to Concierge Medicine and Pharmacists' Role03:20 The Impact of Pharmacists in Direct Primary Care06:23 Financial Benefits of Integrating Pharmacists09:29 Future of Direct Primary Care and Concierge Medicine12:04 Building Relationships in Healthcare15:17 Conclusion and Resources for Physicians and Pharmacists

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews John Rothwell from Island Direct Primary Care. John shares his journey from military service to becoming a nurse practitioner and eventually opening a direct primary care practice. He discusses the challenges and opportunities in the healthcare system, the importance of community engagement, and innovative marketing strategies for DPC practices. The conversation highlights the growing trend of direct primary care and its potential to transform patient care and healthcare delivery.Chapters00:00 Introduction to Direct Primary Care and Guest Background05:54 Transitioning to Direct Primary Care10:34 Growth of Direct Primary Care in Brevard County18:12 Challenges in Growing a Direct Primary Care Practice27:54 Conclusion and Future Plans

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Helen Tackitt, a family nurse practitioner and owner of Direct Primary Care Mebane. Helen shares her journey into medicine, the transition to a direct primary care model, and the marketing strategies that have helped her practice grow. She discusses the importance of patient connection, the challenges of setting boundaries, and the success stories of her patients, particularly in functional medicine. The conversation also touches on the future of direct primary care and the potential for government support in this innovative healthcare model.Chapters00:00 Introduction to Direct Primary Care04:09 Helen Tackitt's Journey into Medicine09:29 Advice for New Practitioners11:26 Marketing Strategies for DPC Practices24:43 Success Stories in Functional Medicine28:20 The Future of Direct Primary Care

In this episode, Steven Schwartz and Michael Tetreault discuss the evolution of concierge medicine and the importance of effective marketing strategies for medical practices. They explore various aspects of digital marketing, including website design, patient retention, and the significance of building strong relationships with patients. The conversation highlights the need for medical professionals to adapt to changing patient expectations and leverage technology to enhance their practices.Chapters00:00 Introduction to Concierge Medicine and Marketing03:00 The Evolution of Concierge Medicine05:20 Concierge Medical Marketing: Services and Strategies11:25 Designing Websites to Convert14:07 Understanding Customer Avatars and Targeting19:52 The Power of Marketing Automation27:27 Automating Patient Engagement28:52 The Importance of Connection in Healthcare30:42 New School Marketing Strategies34:38 Understanding the Need for Marketing42:25 Creating Value in Patient Relationships43:46 Free Resources for Medical Professionals45:48 Recommended Reading for Growth48:25 Personal Reflections and Faith

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Matthew Hitchcock, a successful DPC physician from Chattanooga, Tennessee. They discuss Matthew's journey from engineering to medicine, the growth of his practice, and the challenges he faced along the way. Matthew shares insights on effective marketing strategies, pricing structures, and the importance of patient retention through word of mouth and social media. He also offers advice for aspiring DPC physicians and discusses the future of the DPC industry.Chapters00:00 Introduction to Direct Primary Care03:33 Matthew's Journey to DPC06:22 Growth and Challenges in DPC09:22 Marketing Strategies for DPC Practices12:10 Pricing Strategies and Patient Retention15:13 Navigating Employer Groups in DPC18:22 Overcoming Challenges in DPC21:04 Advice for Aspiring DPC Physicians24:10 The Future of DPC and Concierge Medicine