The Blogging & SEO Show - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

In this episode of The Blogging and SEO Show, I’m chatting with podcast guesting strategist Amanda Bennett about simple, social media optional ways to grow your audience using podcast interviews, real-life networking, and community-led marketing. We dig into why guesting can outperform constant posting, how to choose the right shows, and the one clear call to action you should offer so listeners actually take the next step. You’ll also learn scrappy ways to repurpose guest interviews into blog posts for long-term SEO, build high-quality backlinks, and track what’s working so your blogging and SEO efforts compound without burning you out.Questions answered in this episode:Why is blogging and podcasting a such a good pairing when it comes to being social media optional?What single call to action works best for podcast listeners and how should you present it?Should you send listeners to a freebie or paid offer after an interview?Do we pick one CTA to send, or can we give them options?Connect with Amanda:Podcasting Moms ClubMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Scaling your business without burning out isn’t about doing more, it’s about building better systems. If you’ve ever wondered how to deliver a premium client experience while working fewer hours, this conversation will show you what’s possible.In this episode of The Blogging and SEO Show, I’m joined by Ashley Rose from Systems Over Stress. Ashley is an automations and Airtable expert who helps coaches and service providers streamline client management, reduce admin overwhelm, and create scalable systems that let them become truly social media optional.Questions answered in this episode:How can Airtable systems help you become more social media optional in your businessWhat are the differences between Airtable and tools like Notion, Asana, or spreadsheetsHow can automations improve client experience while saving you hours of manual workWhat role do systems play in scaling from a handful of clients to consistent 20K monthsHow can systems help you create freedom to take time off without sacrificing resultsConnect with Ashley:Ashley Rose is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out.Her 12 month systems support container, Systems Over Stress, helps online coaches build client management Airtable systems that reduce overwhelm, save hours of admin time and team cost, and improve their client experience as they scaleJoin her FREE live masterclass on Monday 9/29 @ 11am Pacific → Join hereMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

In this episode of The Blogging and SEO Show, I’m diving into how you can make your business more social media optional by repurposing your existing content for greater visibility. From transforming podcasts into blog posts to reusing carousels, LinkedIn posts, or YouTube videos, we’re talking about how to stretch your content further so it keeps working for you long after the initial post fades. If you’ve ever felt stuck on the content creation hamster wheel, this episode will show you how SEO and blogging can help you repurpose smarter, not harder.Questions answered in this episode:Why is it risky to rely on social media alone for visibility?How does repurposing content into blog posts boost SEO and long-term traffic?What’s the easiest way to choose which content to repurpose and where to share it?More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

In this episode of The Blogging and SEO Show, I’m sharing a behind-the-scenes look at why my attempt to launch a second podcast didn’t work out and why that’s completely okay. From following creative whims that sometimes flop, to understanding that my new creative juices actually aligned with this show...this episode is all about the realities of experimenting in online business and the lessons that come with it. More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

In this episode of The Blogging and SEO Show, I’m exploring AI search engines and whether or not they’re ready to take on Google as the top search engine on the block. Listen in as I talk about some of the different AI platforms, their user experience, and what it takes to show up in AI search.The AI search engines in question:Diem: https://app.askdiem.com/search Perplexity: https://www.perplexity.ai/ChatGpt: https://chatgpt.com/ Are you a podcaster? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity:thecommamamaco.com/pod-to-blog⭐ Subscribe & leave a review—it helps so much!📩 DM me on Instagram and tell me what episode you’re turning into a blog post!📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

In this episode of The Blogging and SEO Show, I’m sharing the simplest way to get your podcast found on Google (and other search engines) to get the absolute most out of your content and get discovered by a new-to-you audience WITHOUT using paid ads.Are you a podcaster? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity:thecommamamaco.com/pod-to-blog⭐ Subscribe & leave a review—it helps so much!📩 DM me on Instagram and tell me what episode you’re turning into a blog post!📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

In this episode of The Blogging and SEO Show, I’m breaking down how to structure a blog post so it’s easy to read and ranks well in search results. We’re talking about headers, content flow, and keyword placement—because a solid structure helps readers navigate your post and improves your SEO. Are you a podcaster? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity:thecommamamaco.com/pod-to-blogInterested in “They’re The Best” ? Grab your ticket here:https://theyrethebest.circle.so/checkout/tickets?affiliate_code=c2b092 If you loved this episode, don’t forget to:⭐ Subscribe & leave a review—it helps so much!📩 DM me on Instagram and tell me what episode you’re turning into a blog post!📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

SEO might not bring you chocolates or write you love letters, but it will bring you long-term business growth, dream clients, and a steady stream of traffic. 💕 If SEO has ever felt like an overly complicated, hard-to-commit-to relationship, I’m here to change your mind.In this episode, we’re diving into 7 reasons why SEO is your business soulmate—from bringing you the right audience to keeping your content working for you while you sleep. Think of this as your business love story, but with less heartbreak and more results.Ready to make your podcast work harder for you? Join the challenge here: thecommamamaco.com/ptb-challengeWant the full experience? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity:thecommamamaco.com/pod-to-blogIf you loved this episode, don’t forget to:⭐ Subscribe & leave a review—it helps so much!📩 DM me on Instagram and tell me what episode you’re turning into a blog post!📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

You put so much time and effort into your podcast episodes—so why let them sit in one place? Turning your podcast into blog posts helps more people find you, listen in, and stick around. In this episode, I’m sharing why repurposing your podcast matters and how you can easily start with a simple system (without adding hours of extra work to your plate).Plus, I’ll walk you through the Pod to Blog Challenge, a step-by-step way to finally get your podcast working for you beyond the audio feed.Ready to make your podcast work harder for you? Join the challenge here: thecommamamaco.com/ptb-challengeWant the full experience? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity:thecommamamaco.com/pod-to-blogIf you loved this episode, don’t forget to:⭐ Subscribe & leave a review—it helps so much!📩 DM me on Instagram and tell me what episode you’re turning into a blog post!📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Have you ever wondered what the “optimization” in “search engine optimization” meant? Then this is the episode for you! Today I’m sharing all the things about what we (SEOs) mean when we use the term “optimize” when it comes to your website and its relationship with popular search engines, like Google. In this episode, we’ll cover:What “optimization” means and how it impacts your websiteWhat’s covered in an SEO Audit + Optimization (and WHY)A secret lil announcement about something I’m super excited about!And, if you want to get started with SEO but don’t want to do it all yourself (and play the SEO guessing game), book your SEO Audit + Optimization, and I’ll do it for you ;)Resources mentioned:Grab Your Ticket to the Moms Who Podcast Summit here.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

It’s another year and another chance to suffer from comparisonitis!! But, worry not, I’ve got you (or, more accurately, Sara from Between The Lines has got both of us covered today). With everyone celebrating their end-of-year wins and their goals for this upcoming season, quarter, and year, it’s a time when we tend to do a little reflection (good and bad).Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over-delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy.You can find her online here, but you'd be better off just subscribing to her weekly newsletter from the get-go — she shares one marketing tip, once a week, but always includes a good-enough-to-skip-your-responsibilities-to-read story.Website: www.betweenthelinescopy.com  Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe Okay, so in this episode of The Blogging & SEO Show, we’re talking all thing comparisonitis, how to avoid it, how to deal with it, and why you shouldn’t let it ruin all the hard work you’ve put in the past year (because you’re fudgin amazing, okay?). Don’t forget to listen in next week, too, as we’ll be back to our usual Blogging & SEO goodness ;)More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Welcome back to The Blogging and SEO Show! This week, I’m joined by Instagram strategist and personal branding expert, Nicole from Groovy Social.Nicole is the founder of Groovy Social, where she helps personal brands navigate the ever-evolving world of Instagram strategy. With her unique approach, Nicole guides her clients in showcasing their personality, values, and experiences to build meaningful connections with their audience. She believes in crafting Instagram strategies that feel sustainable, fun, and true to who you are, all while maintaining boundaries that prevent burnout. Whether you’re looking to create scroll-stopping content or finally find your groove on Instagram, Nicole is your go-to gal!Connect with Nicole:Follow Nicole on Instagram here.Join the waitlist for her You-Centric Instagram Strategy service launching in the new year here.In this episode, we’re diving into the world of personal branding and Instagram strategy—and how to show up as you without losing your mind (or your boundaries).We discuss:Why traditional social media management no longer serves personal brands in the same way it once did—and what works now.How to balance sharing your personality with maintaining professionalism.The fine line between vulnerability and oversharing on Instagram (and why it’s okay to skip the tears).What to do during low-energy seasons to stay consistent without burning out.Why authenticity isn’t about being “high-vibe”—it’s about being you.Taking time offline for rest and reflection without tanking your strategy.We also chat about how personal brands can show up consistently, even during busy seasons, and why embracing your quirks is the key to building a loyal audience.Resources mentioned:Airtable Base by Coley James: Check it out here.Sarah from Between the Lines Copy: Follow her here.Finally, Nicole shares actionable tips on how to embrace the cringe, push past fear, and show up as your true self online. Spoiler alert: it’s worth it.Ready to show up authentically on Instagram? Connect with Nicole here.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Welcome back to The Blogging and SEO Show! This week, I’m joined by learning specialist and CEO of Entrepreneur Academic, Lauren Dewey.Lauren Dewey is a Learning Specialist and CEO of Entrepreneur, Academic. After nearly eight years working in higher education, she started Entrepreneur, Academic to support business owners, coaches, and service providers scale their impact and income through high quality curriculum development. Lauren can help bring your expertise to life through a signature online course, a group program or masterclass, or the creation of a suite of workshops or masterclasses! She believes in building sustainable, scalable business models that prioritize quality programs while getting paid for your expertise. Connect with Lauren:Grab her free masterclass here.Download her course creation checklist here.Visit her website here.In this episode, we’re diving into the fascinating world of adult learning and how understanding these concepts can transform your blog, content strategy, and even your offers.We discuss:What adult learning really is and how it influences how your audience consumes and retains information.Why every blog post educates your audience, even when it doesn’t feel like it—and how to structure your content for maximum impact.The pitfalls of you-centric content and how to make your stories resonate with your audience’s lived experiences.Why redundancy in your messaging is key to keeping your brand memorable (and why this isn’t just a sales tactic but a proven learning theory).How to avoid creating "boring professor" content while keeping your personality alive in your blogs and courses.Ways to reimagine your content for social media, emails, and more—because blogging doesn’t exist in a silo!We also explore how learning preferences (not learning styles!) influence content creation and why courses that focus on transformation—not just information—have higher success rates.Finally, Lauren shares actionable tips for auditing your offers and creating content that gets people off to stop scrolling and into action.Resources mentioned:Repurposing with Felly from FDStudio here.Book a free SEO consultation here.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Welcome back to The Blogging and SEO Show! This week, we’re diving into what makes blogging so unique compared to other forms of content creation, like social media posts, email newsletters, and even podcasting. Blogging isn’t just about SEO or dropping random thoughts; it’s a versatile, long-form content tool that can serve multiple purposes in your marketing funnel.We’ll discuss:The difference between blogging, social media, and copywriting (and why each serves its own purpose).How blogging builds on your SEO foundation—think of SEO as laying the groundwork and blogging as designing the house.Repurposing content effectively and tailoring it for your blog vs. other platforms (special shoutout to Felly Day from FT Studio for her repurposing expertise!).The role of blogs in educating and engaging your audience, helping them see your expertise while meeting them where they are in their journey.Why SEO-optimized blogs continue working for you long after you hit publish (unlike that Instagram post buried in your feed).Plus, we explore how blogging can meet readers at different stages—whether they’re discovering you for the first time, seeking education, or ready to convert—and why it’s a long-term investment in your business success.Resources mentioned:Repurposing with Felly from FDStudio here.Book a free SEO consultation here.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Do you know everything there is to know about SEO? Do you know what “SEO” even stands for? This episode is all about the basics of SEO (or search engine optimization) and helping you make sense of all the tips, tricks, and strategies out there. In this episode, we’ll cover:SEO 101: the essentials of what SEO is, how it works, and why it mattersThe different types of SEO, such as technical SEO, on-page SEO, content SEO, and off-page SEOWhen to get started with SEO and the type of results SEO can bringAnd, if you want to get started with SEO but don’t want to do it all yourself (and play the SEO guessing game), book your SEO Audit + Optimization, and I’ll do it for you ;)Resources mentioned:Download your SEO checklist here.Book a free SEO consultation here.Read about how blogging “works” here.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

If this one blogging SEO tip has no haters, I'm out of business. But, as for now, business is thriving, and there's a myth I'm set on busting: That you have to write 1,000+ words to rank on Google, and anything else is a waste of time. In this episode, I'm sharing when word count does matter, how much you should write, and what you should focus on to get the BEST results. People to Know: Lauren Dewey of Entrepreneur, Academic Download Boo Your Blog: A Spooky-Good Guide to SEOMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Welcome back to the newly renamed The Blogging and SEO Show! After an unplanned but much-needed break, I’m back and ready to dive into October with a spooky-themed content plan. In this episode, I share why taking breaks is essential, the whirlwind of events that led to my pause, and the exciting new direction for the podcast. Expect weekly episodes focused on blending SEO and blogging strategies with a dash of Halloween fun. 🎙️🧙‍♀️What to Expect:The unplanned break and why future breaks will be scheduled.The new podcast direction: balancing blogging and SEO.A sneak peek into October’s spooky content, from seasonal strategies to repurposing magic.The benefits of long-term blogging and SEO strategies.Don’t Miss Out:Stay tuned for weekly episodes throughout October that will help you bring a spooky touch to your SEO and blogging efforts.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Send us a textOne thing I see way too often as an SEO are business owners and bloggers neglecting the legal aspects of their website. It only made sense to bring on Chandler, a master of protecting your IP and defending your brand onto the show.In this episode, we’re sharing how to protect your website, protect your content, and defend your brand (and everything in between).More About Chandler:Chandler is a fierce intellectual property attorney and educator for businesses looking to leverage their brand to build an empire of wealth, recognition, and industry dominance.Grab the free Lethal Guide to Legal Success.Shop the Website Legal Bundle.Book your Blog VIP Week.More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Send us a textAs a blog content writer and SEO, I want you to get the most out of your content and show up across platforms — which is why I invited Felly from FDStudio to share everything she knows about content respurposing and why it gives such a boost to your SEO.More About Felly:Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. After living as an expat in Mexico for 3 years while running both sides of her business, she's relocated to the south of France to plan her wedding with the Frenchman and restructure her business in the lead up to married life.Learn how to turn one post into ten here.Book your Blog VIP WeekReady to start your blog and work with TCM? Grab your spot here.More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Send us a textAs a Chief Systems Officer, Ashley works to take your complex problems and find ways to simplify them! With a background in Project Management and Business Analysis, Ashley works with biz owners to pick apart how they do business today, dive deep into every step of their client journey, and build a systems and tool suite they love.Your DREAM client experience is at the core of everything Ashley works to create. Whether you're building your business, growing your business, or ready to scale your business, she'll ask the tough questions (with love of course!) and put in the work to not only streamline but simplify the way you work!Download her free guide to using systems to set & enforce boundaries in your business.Interested in working with Ashley? Click here to view her services.Ready to start your blog and work with TCM? Grab your spot here.Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.