The Business Bestie Podcast

What does a day in the life of a media dietitian really look like? Well, bestie, it’s not just green smoothies and perfectly lit content. It’s car screams, missed windshield wipers, live TV chaos, and yes — moments of pure “I can’t believe this is my job” joy.In this episode, we each take you through a real (very real) day in our lives. From TV segments and content creation to school pickups and tech fails, we’re peeling back the curtain on what it actually looks like to juggle media work, motherhood, and business ownership without losing your mind… most of the time.In this episode, we talk about:What a “typical” day in media life actually includes (spoiler: no day is typical)How we batch content, land segments, and still manage bedtimeTips for social growth without burnout (hello, reposted reels 🙌)The thrill of unexpected brand emails — and the ones we delete on sightWhy we’re obsessed with flexibility and refuse to go back to cubicle lifeKey Takeaways:Flexibility is everything — and media careers can offer that (with a side of chaos).Delegating doesn’t mean giving up control — it means saving your sanity.Repurposing old content is not lazy. It’s genius.There’s no such thing as balance, but there is joy in the juggle.The right opportunities often pop into your inbox when you least expect them.Whether you're curious what this life looks like or just need a reminder that it's okay to do it your way — this episode will make you laugh, nod, and maybe even rethink your to-do list.

If you’ve ever wondered how someone goes from dietetic intern to brand partnerships and TV segments—with a few pantyliner mishaps along the way—this episode is for you. We’re hanging out with our sweet friend and fellow media dietitian Mackenzie Burgess of Cheerful Choices, and she’s walking us through everything from her first awkward TV segment (spoiler alert: things fell out) to her organized-as-heck Canva mockups for brand presentations.This conversation is packed with encouragement, practical systems, and permission to start messy. Whether you’re in school, juggling media work on the side, or deep into your business, this is a must-listen for anyone trying to make moves in media without losing their marbles.How Mackenzie got started with media and blogging before becoming an RDHer “quarterly crisis” moments and how she moves through comparisonThe systems she uses to manage brand work, TV segments, and creative chaosHer best organization tips for new and aspiring media dietitiansWhy it pays to act like a pro (even when you’re just getting started)You don’t need a credential to start building your media voice.Time tracking can help you raise your rates with confidence.Disorganization leads to overwhelm—and systems are your secret weapon.You can be joyful, bougie, and still be figuring it out as you go.Grab a fun drink, cozy up with your notes app, and tune in to hear us giggle through the highs, lows, and all the crunchy-munchy goodness of Mackenzie’s journey. Your business besties are cheering you on!In this episode, we discuss:Key Takeaways:

In this episode, we’re joined by our sweet friend, fellow RD, and former Media Mentorship mentee, Amy Davis. This is an honest, super-tactical conversation about career pivots, creative work, mindset, and building a business that feels as good as it looks.In this episode, we talk about:Why continuing to move forward matters, even when you feel like stoppingThe importance of learning the art of the pitchGetting into the mindset of charging for your services, and charging your worthAmy’s first big media momentWhat she gained from being part of our Media MentorshipHow dietitians can step into UGC content with confidenceFinding systems that work for you!Key takeaways:Find what works for you and keep moving forward from thereUnderstand how long things take and how to price your time accordinglyCheck in with yourself often — you do know your worthReach out earlier than you think you need toWhen we lift each other up, everyone winsPut yourself out there in a way that feels authentic to youEncouraging, actionable, and full of real-life insight this is one you’ll want to save and revisit.

This episode is for the besties who want to make bank in their kitchen…literally. We’re breaking down everything you need to know about pre-produced brand video packages including the kind that get you booked on TV without leaving your house, and get your brand featured in multiple markets… from one single recording.We’re also sharing what’s happening inside our Media Mentorship (kicking off January 20!), including real success stories from past students who went from zero clients to $30K+ and 10+ brand partnerships in under a year. So whether you’re brand-new to media work or ready to expand your income streams in 2026, this episode will hype you up and give you the strategy to back it.In this episode, we talk about:How brand video packages work,  and why we love themWhat to charge (and why it’s way more than you think)How to pitch TV stations in any marketEditing tools that make you look pro (even if you’re not)How to plan your first $5K in media revenueKey Takeaways:A single, pre-recorded segment can air in multiple cities, and get you paid multiple times.Don’t overcomplicate it! Tools like CapCut and Amazon tripods are your besties.You don’t have to do it all yourself. Hire an editor and charge accordingly.Mics and lighting matter more than a fancy camera setup.Mentorship and community make the learning curve way shorter (and way more fun).If you’re ready to ditch your 9–5 or just want to explore new revenue streams, this episode will help you see what’s possible,  and give you the tools to start now.

Ready to pitch brands without the awkward emails, unrealistic rates, or ghosting? We brought in our OG business bestie and PR queen, Beth Keeton, to spill the juicy behind-the-scenes tea from her side of the media table. Beth’s worked with everyone from Natural Delights to Chicken of the Sea to, yes… Jeff Goldblum. (We KNOW.)We’re talking all about how dietitians, content creators, and health pros can actually land brand deals, pitch like a pro, and build long-term relationships that pay (and feel good).And spoiler alert — it’s not about having a massive following. It’s about knowing your value and showing up like the media expert you are.In this episode, we talk about:Beth’s wild ride from beauty PR to building a produce PR empireHow to pitch brands without sounding like a robotWhy being a generalist won’t get you paidThe exact things that make brands say YES (and what makes them ghost)How to stop undervaluing yourself — and charge what you’re worthKey Takeaways:Confidence + clarity are your best pitching tools. Own your magic.Brands want leaders, not “pick me” energy.If your pitch says “let me know how I can help”… try again.Content that aligns with your brand matters more than your follower count.Stop being scared to share your rates — you’re the expert!This episode is part masterclass, part pep talk, and 100% your permission slip to take up space in the brand world. So whether you're dreaming of your first media partnership or ready to renegotiate like a boss, hit play and come hang out with us.We're cheering for you. Always.

Ever feel like your evidence-based voice is being drowned out by viral wellness nonsense? SAME. This episode is for all the health pros who are sick of the fear-mongering, overwhelmed by misinformation, and wondering if it’s even worth showing up online.Spoiler: it is. And we’re here to remind you why.We’re diving into what it’s really like to work in the online nutrition and wellness space today — the exhausting cycles of “hot takes,” the pressure to go viral, and how we’ve personally navigated the noise without burning out. Plus, we’re sharing our thoughts on boundaries, content strategy, and how to speak truth in a way that actually lands.In this episode, we talk about:The reality of being a credentialed health expert in the TikTok eraHow fear-based content manipulates the algorithm (and what to do instead)The mental drain of constantly “correcting” misinformationWays to show up online without spiralingWhy the world still needs your voice — even when it feels impossibleKey Takeaways:Misinformation spreads faster — but that doesn’t mean it should win.You don’t have to call people out by name — call out the claims instead.Sharing truth doesn’t have to be boring — lean into fun, creative formats.Boundaries make content creation sustainable (hello, mute button 🙌).You can’t do it all — and that’s okay. Do what works for you.This episode is equal parts pep talk, strategy sesh, and media therapy. So if you’ve ever shouted “I cannot deal with this crazy today” at your phone… this one’s for you.

Hey Bestie!When was the last time you really paused to ask yourself, “What do I actually want?” In this episode, we’re talking all about clarity — how to get it, what blocks it, and why the best ideas always come when you give yourself room to breathe.From journaling prompts to martinis and “napkin talks,” we’re sharing the real-life ways we’ve made space for inspiration, big dreams, and game-changing pivots in our businesses (and lives). Plus, you’ll hear why our Business Bestie Retreat is designed to do exactly that — create space for you to reconnect with your goals, values, and what’s next.In this episode, we talk about:The mindset work that comes before the strategyWhat clarity really looks like (and how to know when you’ve hit it)Why you don’t need Europe — sometimes just a walk with wine will doThe business breakthroughs that came from bougie dinners, retreats, and mastermindsDaily practices (like journaling + meditation) that help us reset and re-alignKey Takeaways:Clarity comes from space. You can’t get big ideas when you’re stuck in the grind.You’re allowed to change your mind. Let go of what no longer fits.Dreaming doesn’t require a passport. Sometimes the best clarity comes from a staycation or a quiet morning.Mentorship matters. Getting support — from mentors and a like-minded community — accelerates your growth.

We missed you, besties! Season 2 is here and so are we with baby squeaks, chaotic schedules, and big updates in tow. In this episode, we’re catching up on everything from Kristen’s maternity leave and newborn life (spoiler: Baby Etta has arrived!) to Gillean’s marathon of brand trips, conferences, and somehow keeping three kids alive while doing it all. We also spill all the tea on our Business Bestie Retreat. With surprise speakers to dreamy details. If you need a little laugh, a lot of real talk, and a reminder that you’re never doing this whole life-and-business thing alone — this one's for you.In this episode, we chat about:Kristen’s honest take on prenatal depression and new baby lifeGillean’s brand trip hustle and how she balances it all (with help from the grandparents)Why having space for inspiration and connection is everythingWhat to expect at our Business Bestie Retreat (including the amazing speaker lineup!)Our favorite bits and pieces, including tech fails and TV bingesKey Takeaways:You can love your work and still want (and need) a break.Postpartum and prenatal mental health look different for everyone — and both are real.Support systems matter — whether that’s family, friends, or business besties.Retreats can be game changers for your mindset, your biz, and your momentum.The unexpected is where the magic happens — in life and business.So grab your drink, put your feet up, and hit play — because your besties are back and this season’s going to be so good.

Hey Besties! Let’s be honest — the mental load is real, and the division of labor at home can feel… a lot. In this episode, we’re diving into all the unspoken tasks, the invisible work, and the everyday chaos of managing careers, kids, and household duties.We’re talking about how things have shifted since becoming moms, the roles we’ve taken on (sometimes by default), and how we’re still learning to communicate, delegate, and let go of perfection. From laundry piles and swim class forms to who’s packing the sunscreen and buying the toilet paper. Nothing’s off the table.In this episode, we share:How our household roles evolved from newlyweds to moms of manyThe emotional weight of always being the one who remembers everythingReal ways we’ve learned to ask for help (and not micromanage it after!)The little things that drive us bonkers — and how we’ve learned to laugh through themTips for having these convos before the meltdown moment hitsKey Takeaways:Communication is everything. It’s not just about dividing tasks — it’s about being on the same team.You don’t have to carry it all. Sharing the load makes space for more peace and way less resentment.Some things just matter more to us. And that’s okay — but it’s worth talking about.The system should work for your season. Don’t be afraid to reassess and shift as life changes. If you’ve ever whispered “I can’t do it all” to yourself while unloading the dishwasher and writing a mental grocery list — this one’s for you. Let’s talk about what division of labor actually looks like for working moms, and how to make it a little easier (and a lot more fair).

Hey Besties! Ever wonder what really goes into those shiny sponsored posts on Instagram? Spoiler: it's way more than snapping a cute pic with a product. This episode is your full behind-the-scenes playbook for planning, creating, and delivering standout sponsored content that brands love — and pay for.We’re breaking down everything from landing the gig to pitching yourself, writing a content brief, getting brand approval, following FTC guidelines, and making sure your post actually gets seen. Whether you’re just starting out or already booking partnerships, this episode is your step-by-step guide to making the most of every opportunity.In this episode, we cover:What brands are really looking for when they partner with creatorsThe difference between UGC and sponsored content (and why both matter!)How to create a killer content brief that keeps you and the brand alignedUsage rights, exclusivity, contracts, and how to protect your workLittle things that make a big difference — like file delivery, captions, and boosting engagementKey Takeaways:Professionalism pays. Even if you're just starting out, treat every gig like it’s a big one.Make it easy for the brand. A detailed content brief saves time and reduces back-and-forth.Your content is valuable. Understand your worth and don’t be afraid to ask for payment (even when they pitch trade or affiliate).Always follow FTC rules. Transparency builds trust — and keeps you out of hot water.If you’ve ever dreamed of getting paid to post — or wondered how to turn your social into a serious income stream — this episode is your go-to guide. Let’s take the mystery (and the stress) out of sponsored content. Grab your ring light and hit play!

Hey Besties! Buckle up! This episode is part maternity leave survival guide, part life update, and all real talk. Kristen is sharing what it looks like to prep for baby #2 as an entrepreneur (spoiler: there’s no corporate leave, just caffeine and chaos), and we’re reflecting on what we’ve learned the hard way about rest, boundaries, hustle culture, and giving yourself grace in the messy middle.We’re diving into the big shifts, tiny snuggles, and business mindset changes that happen when you go from boss mode to baby mode, and how we’re learning to let the pressure go and embrace the season we’re in.In this episode, we talk about:What Kristen’s doing differently with maternity leave the second time aroundThe emotional tug between ambition and being presentHustle culture unlearning + what “doing enough” really looks likeThe wild timing of moving + giving birth on the same day (yes, really)Tips for staying grounded when everything feels like it’s changingKey Takeaways:Boundaries are a gift. Protecting your peace matters, especially during big life transitions.You don’t have to earn your rest. Rest is productive, too.Every season has value. Even the slow, sleepy, stretchy ones.Done is better than perfect. Trust your gut, adjust as you go, and give yourself the grace to grow.If you’re a business owner thinking about motherhood (or already in it), this episode is for you. From baby bottles to brand calls, we’re sharing what’s working, what’s not, and what we wish we’d known sooner. Come join the conversation, and bring a glass of wine or an iced coffee. You’re doing better than you think.

Hey Besties! Let’s talk about something we ALL go through — those moments when your business or brand just doesn’t feel right anymore. Maybe you’ve outgrown it, maybe your life has changed, or maybe it’s just not sparking joy (à la Marie Kondo). In this episode, we’re getting real about what it looks like to evolve your brand, your niche, and your identity as a business owner.Gillean shares the full behind-the-scenes of how What's for Dinner Club came to be — and why it’s coming back in a whole new way. From scrappy early blogs and texting mishaps to realizing she needed to be the face of her brand, this convo is full of laughs, lessons, and so much encouragement for any entrepreneur figuring it out in real time.In this episode, we talk about:The fear and freedom of pivoting your brand (even when it’s scary)Why “messy action” always beats perfectionHow to build something that can evolve with youThe tech headaches no one warns you aboutWhat we’ve learned about listening to our gut — and knowing when to pause or pushKey Takeaways:Perfection is overrated. Take the first step — you’ll figure it out as you go.Evolution is part of the process. You’re supposed to grow and shift as your life changes.Follow the fun. Your best ideas usually come when you’re feeling inspired — act on them!Every version teaches you something. Even if you walk away from it later, it still builds your story. If you’ve been feeling stuck, uninspired, or not-so-in-love with your current brand or business, this episode is your permission slip to evolve. You don’t need to have all the answers — just take the next right step. Let’s grow together, Bestie.

Hey Besties! We’re back with a full breakdown on how to crush your next (or first!) virtual TV segment — straight from your kitchen. If you’ve ever wondered how to make TV magic without stepping foot in a studio, this episode is for you. We’re walking you through the full scoop: what virtual TV is, how it compares to in-studio work, how to land paid partnerships, and exactly what you need to get started from home.In this episode, we share:The difference between in-studio, virtual, and package TV segments (and why it matters!)Pros and cons of filming from your kitchen vs. a TV studioHow to land opportunities with TV producers and brandsOur best hacks for lighting, tech setup, and pet-proofing your spaceWhat brands and stations expect (and how to deliver it like a pro)Key Takeaways:Virtual TV = more opportunity. You can now land segments across the country without ever leaving home.Your kitchen can be a set. With a few tools and tweaks, you’ve got everything you need to shoot high-quality content.Be the boss of your segment. You're not “just the guest”—you’re the talent. Own your message and lead with confidence.Practice makes confident. You don’t need to be perfect to be powerful. Just start where you are.Get ready to step into the spotlight, without leaving your house! If you’re brand new to TV or looking to expand your reach, this episode gives you the tools and the pep talk to make it happen.

Hey Besties! In this episode, we’re getting real about something we get asked all the time: How do you do it all? Spoiler alert: we don’t. But what we do have? Boundaries. The kind that help us balance working mom life without losing our minds (most days). We’re talking about how our days actually look, what we’ve learned about setting limits, and how we’re adjusting in real time as life shifts around us — kids, careers, casitas, and all.In this episode, we share:What work/life balance really looks like for us in this season (hint: it's not Pinterest-perfect).Kristen’s big shift into full-on stay-at-home mom mode (plus TV segments and mentorship magic).Why boundaries aren’t one-size-fits-all — and how ours have changed over time.The push/pull between ambition and presence, and how we’re learning to listen to our gut.Key Takeaways:Boundaries create freedom. Saying no to what doesn’t align opens the door to what truly matters.This season won’t last forever. Whether you're working, resting, dreaming, or doing — let it serve you.You’re allowed to evolve. The way you work, parent, and show up can (and should!) shift with you.Trust your gut. If something feels off, it probably is. You get to rewrite the rules.Whether you’re hustling at home, building a business, or somewhere in between — we see you. This episode is your permission slip to reimagine what balance looks like for you. Let’s make more room for joy, more space for alignment, and more grace for the messiness of it all.

Hey Besties! We recorded this one LIVE — and you could feel the energy in the room. We’re talking all about living in the gap — that weird, messy in-between season when you know you're meant for more, but you're not there yet. You’ve got the vision, the calling, maybe even the Pinterest board—but the finish line feels just out of reach. Whether you're navigating a big life change, motherhood, career pivots, or just feeling stuck in the "not yet," you’re not alone — and we’re walking through it right beside you.In this episode, we share:Our own gap stories — from career leaps and burnout to surprise life curveballs (yes, one of us lived in a casita with a toaster oven).The mindset shifts, meltdowns, and magic that come with transitional seasons.What we’ve learned (and are still learning!) about trusting the in-between.Real advice for making your gap season feel less lonely and a little more doable.Key Takeaways:The gap is where growth happens. It’s uncomfortable, but it’s where you start becoming the next version of yourself.You’re not alone in the wait. We’ve been there too — in the tears, the confusion, the “what am I doing?” moments.Small changes make a big impact. Sometimes it’s a new routine, a meditation app, or just a long walk with a friend that shifts your whole day.Let’s talk about the hard stuff. Friendships, money, mom guilt, sex — no topic is off limits here.If you’ve been feeling a little lost, a little in limbo, or just craving something more, this episode is your permission slip to slow down, be kind to yourself, and keep going. You’re not behind. You’re in the gap — and you're in great company. 💛This Episode is sponsored by NOW. Offer valid through 11:59 PM Central Standard Time 12/31/25. Offer valid only on nowfoods.com. Prices are as shown. Some exclusions apply. Must use coupon code BUSINESSBESTIE in the Promotion Code field at checkout. While supplies last at nowfoods.com. This offer does not apply to applicable taxes or shipping and handling. Offer cannot be used on previous purchases. NOW Health Group, Inc. has the right to end any promotion at any time.

Today we are going to chat about something super close to our hearts—juggling multiple income streams! Are you ready to shake up the way you think about making money? We're all about creating a colorful mosaic of income streams because, let’s face it, relying on just one can be a little scary sometimes! We are spilling the secrets to building a vibrant and diverse portfolio of income sources. Why settle for one when you can mix and match to your heart’s content?In this episode, we discuss:Why it’s smart to never rely on just one income source.Our personal mix of projects—from media partnerships to private practice—and how we keep all the balls in the air.Our top tips for staying flexible and making every opportunity count.Key Takeaways:Spread the Love: Discover why spreading your income sources can mean security and excitement in your business life.Flexibility Is Your Friend: Hear how we adapt our strategies based on what’s cooking in our business kitchens.Relationships Are Gold: Learn why who you know might just open the next door for you.Ready to mix up your income like a pro? We’re diving deep into how we make it work, so you can too! Tune in and let’s get those income streams flowing in harmony.

Hey Besties! It’s Kristen and Gillean here with a fresh episode all about going above and beyond in your professional life. We're diving into how little acts of kindness and attention to detail can make a significant impact on your career and relationships. Whether it’s crafting the perfect email, making meaningful connections, or simply being a joy to work with, we’re here to show you how to excel by genuinely caring.In this episode, we discuss:The importance of kindness and understanding in all interactions.Practical tips for enhancing your email etiquette to make every communication count.How to ensure you're a memorable partner to brands and colleagues alike.Key Takeaways:Kindness is Key: Starting conversations with genuine interest can transform professional relationships.Email Excellence: Organize your thoughts and communicate effectively to stand out as a professional.Be Memorable: Going the extra mile isn’t just about working hard; it’s about working smart and with heart.Tune in to learn how to sprinkle a little extra sparkle on your daily interactions and professional endeavors. Remember, it's the little things that often make the biggest difference. Let's make every connection count and elevate our approach to work and life!

Hey Besties! Join us in this sun-soaked episode as we dive deep into the essentials of effective networking. Get the ins and outs of how to make meaningful connections at bustling events or craft lasting relationships through virtual coffee chats. We're here to guide you through the nuances of networking like a pro!In this episode, we discuss:The unbeatable value of face-to-face interactions at industry events and casual meetups.How to leverage virtual connections for those times you can't make it in person.Simple strategies to turn casual conversations into opportunities for collaboration and growth.Key Takeaways:Face Time Over Screen Time: There’s power in presence; being physically present at events creates more impactful connections.Virtual Coffee Dates: We'll show you how to host engaging virtual meet-ups that feel just as effective as in-person meetings.Beyond Business Cards: Networking is about fostering relationships that benefit both parties long-term.This episode is packed with actionable tips to enhance your networking skills in fun and effective ways. Don’t just collect contacts—build friendships that could lead to your next big break!Remember, every connection is a potential catalyst for transformation. Tune in now and start networking with purpose and personality!

Ready to dive deep into the secrets of efficiency with us? If you're managing home life or running a bustling business, we're sharing our top strategies to make daily tasks smoother and more manageable. In this episode, we discuss:The magic of automating everyday tasks like grocery shopping and house cleaning.Our tips and tricks for delegating business operations, from bookkeeping to content creation, freeing up your time to focus on what you love.Personal anecdotes on how streamlining has transformed our lives, making room for both career growth and family time.Engaging stories about our little wins and mishaps along the way, teaching us that sometimes, efficiency is about trial and error (and plenty of laughs!).Key Takeaways:Embrace technology and services that can take mundane tasks off your plate. Whether it’s Instacart or a trusted cleaning service, it’s worth the investment!Build a team you can trust. From virtual assistants to financial planners, having experts in your corner can revolutionize how you manage both business and personal life.Never stop optimizing. Life changes, and so should your strategies. Stay flexible and keep seeking new ways to enhance your efficiency.Remember, every minute saved is a minute earned for things that truly matter. So, automate, delegate, and celebrate the extra time you've reclaimed!

Hold on to your hats, Besties! This week, Gillean pulls back the curtain on the exhilarating chaos of a satellite media tour (SMT). Fresh from her whirlwind adventure, she's here to share the highs, the lows, and everything in-between. From sprinting through back-to-back interviews to navigating last-minute changes with poise, this episode packs all the insider secrets you’ve been dying to hear!In this episode, we discuss:The nuts and bolts of an SMT and why it’s a game-changer for reaching wide audiences fast.Gillean’s personal anecdotes from her latest SMT—like juggling multiple brands and squeezing every second of airtime.Essential tips and tricks for thriving in the fast-paced world of live TV and radio.A look at the relationships and resilience that power a successful media tour.Key Takeaways:Master your material. Knowing your content cold lets you adapt on the fly.Stay nimble. Flexibility is your best friend when the broadcast schedule shifts.Cultivate connections. The right relationships can open doors to new gigs.Leverage your expertise. Specialized skills can lead to better pay and more prominent roles.And that’s a wrap on today’s behind-the-scenes sprint through the world of satellite media tours with your very own business bestie, Gillean! Don’t forget, every big broadcast started with someone daring to say, "Yes, I can do this!"