As Good As You Are

"We actually do well for our website. So imagine if our website was good."A client said this to me recently and I haven't been able to stop thinking about it. She's been running her therapy practice for ten years. Two buildings — she owns them both. Four hundred clients a week. Clinical director with Ivy League training. A reputation that travels through every therapist, doctor, and school counselor in her area.And a website that looks like every other practice in the state.In this episode, I'm talking about the gap — not between success and failure, but between how good you are and how good you look to the people who don't know you yet. The ones Googling at midnight. The ones who just moved to town. The ones who need exactly what you offer but can't tell you're any different from the dozens of other options on their screen.Word of mouth is the best marketing. But it has a ceiling. At some point, your brand needs to reach the people your reputation can't.If you've ever thought "people just don't know what we actually do here" — this one's for you.

You've stared at your website a hundred times. Everything on it is accurate. Your services are listed. Your process is clear. So why isn't it connecting?In this episode, I'm breaking down a psychological phenomenon that affects every expert in every field—and it's probably sabotaging your messaging right now.I'll walk you through a 1990 Stanford study that completely changed how I think about communication (spoiler: it involves tapping songs on a table and a jaw-dropping 2.5% success rate), and I'll give you two frameworks that will transform how you write about what you do.In this episode, you'll learn:Why your expertise—the very thing that makes you great at your job—is also making it nearly impossible to explain what you doThe difference between "window" messaging and "mirror" messaging (and why one makes people trust you before they've ever met you)How to stop handing people a recipe and start serving them the mealWhere to find the exact language your ideal clients are already usingWhy sometimes using industry jargon is actually the right moveConnect with me:libertytype.cominstagram.com/libertytypeco

Have you ever noticed how magnetic someone is when they're fired up about what they do?That fire almost always traces back to a story. A turning point. A mess that became a message.In this episode, I'm talking about your origin story and why it's the one piece of credibility your competition can never replicate.What I cover:→ Why we trust people who've been where we're trying to go (more than people with textbooks and degrees)→ The Breaking Bad principle: how understanding someone's origin creates connection, even when they do things we wouldn't normally forgive→ What your origin story is NOT (this is important, so you don't tip into trauma dumping or manipulation)→ A real example: the therapist who built a multi-location practice because she led with her own journey through addiction and eating disorder recovery→ My own origin story and why I hid my journalism background for years (thinking it made me less credible when it was actually my differentiator)→ The "nut graph" concept from journalism and how to apply it to your brand→ Three questions to uncover your origin story, even if you think your past is unrelated to what you do nowLearn more: https://libertytype.com/Follow along: https://www.instagram.com/libertytypeco/?hl=en

Most people study their competitors looking for gaps to fill. What aren't they doing? What can I add that they're missing?But that approach leads to a hodgepodge of offerings and a brand that looks like everyone else's.In this episode, I'm flipping the script on how to think about your competition. Instead of looking at what they're missing, I want you to look at what they've committed to. Their discipline. Their focus. That's the thing worth stealing.I'm also breaking down what clarity actually means (hint: it's not just "being clear"), why a list of services doesn't define a brand, and the magnifying glass principle that changed how I talk to my own kids about focus.If you're heading into this year wondering how to stand out, this episode is your starting point.In this episode:Why adding more services keeps you invisibleThe real definition of clarity (and why it's about decision making, not communication)What a magnifying glass taught me about expertiseThe difference between generalists and specialists (and why higher level clients seek specialists)My challenge for you this year: what can you subtract?https://libertytype.com/https://www.instagram.com/libertytypeco/

What if building your own tech product didn’t require coding, a dev team, or a massive startup budget?In this episode of As Good As You Are, I’m joined by Blessing Richardson, founder of Sayla.co, who helps service-based business owners step into the SaaS world by creating microtools—small, scalable digital products that expand your reach and generate revenue without the overwhelm of full-scale app development.Blessing breaks down what microtools actually are, how they differ from traditional apps, and why they’re the next frontier for creative entrepreneurs who want to build smarter, not busier.Together, we explore how service pros—like designers, coaches, and consultants—can turn their expertise into simple, high-impact tools that solve real client problems and open the door to passive income.In this episode, we cover:What a microtool is (and how it compares to a full-scale app)How service providers can use microtools to scale beyond client workReal examples of non-technical founders successfully launching SaaS productsThe mindset shift required to step into the tech space with confidenceHow to know whether a microtool or app is right for your business

What if the next level of your success isn’t about working harder—but leading braver?In this episode, Amanda Burg sits down with Dr. Taryn Fletcher, coach, bestselling author, TEDx speaker, and creator of the Brave Leader™ program, to talk about how leadership—not hustle—is the missing piece when it comes to meaningful growth.After spending two decades transforming failing school systems and winning awards for her leadership, Dr. Taryn reached “the top” only to find herself trapped by red tape and politics. So she did what true disruptors do—she built something new. Within months, she scaled her mission-driven business to six figures (and beyond) by leading with vision and helping other changemakers do the same.Together, they explore what it means to pivot into work that matters, how to build a business around your calling, and why leadership is the ultimate strategy for growth.Inside this episode:How to know when it’s time to pivot—and how to do it with purposeWhy leadership is the secret weapon for fast, sustainable growthThe mindset shifts that helped Dr. Taryn grow to six figures in 90 daysHow to leverage your networks to build momentum and communityWhat it really means to lead with courage, conviction, and clarityIf you’ve ever felt ready for more—but unsure how to make the leap—this episode is your invitation to step fully into your power.

You don’t need a publicist—or a press list—to become the brand everyone’s talking about.In this episode, Amanda Burg sits down with Nicole Pearl, award-winning PR coach, journalist, and founder of The Beauty Girl, to talk about how small business owners can get featured in major media without a massive budget or insider connections.With 20+ years as a beauty editor, freelance journalist, and on-air expert, Nicole knows both sides of the pitch inbox. She’s written for outlets like Oprah Daily and Byrdie, been featured in Forbes and The New York Times, and appeared on TODAY and ExtraTV. Now, she’s pulling back the curtain on what actually gets you noticed—and why visibility shouldn’t feel out of reach.They talk about everything from the real lessons of “The Devil Wears Prada” era to showing up authentically on social media, crafting irresistible press angles, and why “beauty shouldn’t be a bitch—and neither should getting on TV.”Inside this episode:How to pitch yourself like a journalist (even if you’ve never done PR before)The biggest myths about getting media coverage—and what to do insteadWhy credibility starts with clarity, not followersThe mindset shifts that help you get seen, heard, and taken seriouslyNicole’s unconventional lessons from 20 years in beauty and mediaIf you’re ready to build authority and visibility without chasing trends or playing small, this episode is your backstage pass.

What if your numbers could talk—and tell you exactly where your next profit breakthrough is hiding?In this episode, Amanda Burg sits down with Kelsey Silver, the data detective for online business owners, to decode how analytics can become one of your most powerful (and least intimidating) business tools. Kelsey helps 6- and 7-figure entrepreneurs go beyond surface-level stats to uncover the real story behind their numbers—so they can make confident decisions that actually move the needle.With a trauma-informed approach, she turns data overwhelm into clarity, helping you see what’s working, what’s not, and where your biggest opportunities are hiding in plain sight.Inside this episode:Why most entrepreneurs avoid their data (and how to stop)The key difference between tracking numbers and interpreting themThe metrics that actually matter for growth and retentionHow to spot hidden profit opportunities inside your launches and membershipsWhy small strategic shifts often lead to massive ROIIf data has ever felt confusing, cold, or emotionally charged, this conversation will help you rebuild trust with your numbers—and finally use them to scale smarter.

What if LinkedIn didn’t have to feel stiff, strategic, or performative?In this episode, Amanda Burg sits down with Maya Stojkovich, LinkedIn strategist, educator, and founder of The Course Corrector, to talk about what it really takes to show up authentically—and effectively—on the platform.Maya is redefining what visibility looks like on LinkedIn. Instead of forcing templates or corporate polish, she teaches entrepreneurs how to turn the platform into a playground for connection and experimentation. Her approach blends mindset, clarity, and strategy to help you attract clients, build relationships, and turn your content into an actual business driver.Inside this episode:Why traditional LinkedIn “rules” are keeping you invisibleHow to create a strategy that feels aligned with your real personalityWhat to post (and what not to) to attract the right clientsHow to use experimentation to grow faster and have more fun doing itWhy being approachable beats being “the expert” every timeIf you’ve ever thought, “I know I should be on LinkedIn, but…”—this episode is your permission slip to do it differently.

What if success stopped feeling like a grind—and started feeling like alignment?In this episode, Amanda Burg sits down with Mindi Huebner, mindset and identity expert for high-achieving women, to explore what really drives success beneath the surface. Mindi shares why strategy alone can’t fix burnout or self-sabotage—and how the key to effortless achievement lies in reprogramming your subconscious identity.Together, they unpack how to dismantle the outdated beliefs that tie worth to productivity, build self-trust, and create success that feels natural, not forced.Inside this episode:Why identity—not strategy—is the true foundation of successHow subconscious beliefs quietly shape your resultsThe truth about willpower, motivation, and burnoutHow to rewire your self-image to align with your goals and valuesThe role of self-trust and self-permission in effortless executionIf you’ve mastered the strategy but still feel stuck, this conversation will help you shift from doing more to becoming more.

What if your next wave of clients didn’t come from social media at all?In this episode, Amanda Burg sits down with Monica Monfre Scantlebury, educator, entrepreneur, and thought partner for female leaders, to explore how tools like Eventbrite and Meetup can help you grow your business and community—without relying on algorithms.Monica shares her grounded approach to visibility, showing how offline connection and local discovery platforms can create deeper, more aligned growth for experts who are ready to step off the content treadmill. Together, they discuss how to build genuine communities, design events that actually convert, and weave wellness into your entrepreneurial rhythm.Inside this episode:How to grow your audience without social mediaThe untapped potential of Eventbrite and Meetup for local visibilityHow to turn workshops and events into revenue-generating community buildersThe link between burnout, wellness, and sustainable marketingHow educators and entrepreneurs can lead movements through connection, not contentIf you’re craving growth that feels more grounded, more local, and less dependent on your phone, this conversation will show you what’s possible.

What if your summer launch could feel light, simple, and wildly effective?In this episode, Amanda Burg sits down with Natalie Koussa, visibility strategist and creator of The Speakeasy, to talk about how to pre-sell your summer offers without the stress of a full-scale launch. Natalie shares her signature “easy-lift” launch strategy—built around genuine visibility, podcast guesting, and meaningful conversations that convert effortlessly.They dive into how to warm up brand-new audiences through interviews, leverage storytelling instead of sales scripts, and use visibility as the foundation for a calm, consistent launch season.Inside this episode:How to pre-sell your summer offers without heavy launchesWhy conversations convert better than campaignsThe visibility strategy that doubles your warm leads through podcast guestingHow to make launches feel fun, light, and human againThe difference between getting seen and being rememberedIf you’re ready to make this your most ease-filled launch season yet—and attract dream clients while you’re out living your life—this episode is your permission slip.

What if you could add five to six figures to your monthly revenue—without launching something new or spending more on ads?In this episode, Amanda Burg sits down with Nikki Trailor, launch and funnel strategist for coaches and course creators, to talk about how to simplify your marketing, make launches more fun, and scale without burnout.Nikki shares her unconventional approach to launches—the kind that work with your life instead of taking it over. You’ll learn how to prep for a successful summer launch, make tweaks that double your results, and build a business that funds your freedom.Inside this episode:How to prepare for a summer launch that feels fun, not franticSimple funnel tweaks that break income ceilings without extra effortWhy personalization beats “plug and play” every timeThe real reason you don’t need a new offer to growHow to scale your business while keeping a spacious calendarIf you’re ready to ditch the launch stress and embrace smarter, simpler growth, this conversation will show you how.

Hiring a creative agency is a lot like picking a spouse — the right one can bring out your best, the wrong one can make you question every decision you’ve ever made.In this episode of As Good As You Are, Amanda Burg, founder of Liberty Type, breaks down what really makes a great creative partnership. Whether you’re rebranding, launching a new website, or finally ready to invest in professional help, this episode will help you navigate one of the most important business relationships you’ll ever have.Forget red flags — Amanda’s sharing the six green flags to look for when hiring a creative agency that’s actually aligned with you, your goals, and your values.Inside this episode:The key questions your agency should be asking (and what it means if they’re not)Why curiosity and clarity matter more than flashy portfoliosHow to tell if an agency’s communication style will support or stress youThe traits of truly creative, strategy-driven teamsWhy culture, compatibility, and clear process are the real markers of successIf you’re considering hiring a creative partner, this episode will help you spot the difference between agencies that just design and agencies that actually get you.Book a call with us: https://clientdashboard.libertytype.com/public/consultation/1-Schedule_your_call

What if landing a feature in Forbes, Vogue, or The New York Times didn’t require a single PR connection or a massive following?In this episode, Amanda Burg sits down with Gloria Chou—award-winning PR strategist, former U.S. diplomat, and host of the Small Business PR Podcast—to demystify the world of publicity for small business owners. Gloria shares how she’s helped founders earn more than a billion organic views using her signature CPR Pitching Method™, and why visibility is no longer reserved for the few with access or big budgets.Together, they break down how to cold pitch top-tier outlets, build credibility from scratch, and shift your mindset from waiting to be discovered to confidently stepping into the spotlight.If you’ve ever wondered how to get featured without playing the PR game, this episode is your blueprint.You’ll learn:Why the PR industry has stayed gatekept—and how to break inHow to cold pitch journalists with no prior contactsThe mindset shifts that make your outreach irresistibleWhy authenticity and clarity outperform any PR retainerFollow Gloria on Instagram: @gloriachouprWatch her free pitch masterclass: gloriachoupr.com/masterclass✨ Book your free 20-minute brand audit:https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

Here’s the hard truth: when you try to do everything for everyone, you confuse your audience, dilute your value, and exhaust yourself in the process.In this solo episode of As Good As You Are, Amanda Burg, founder of Liberty Type, unpacks one of the most common traps she sees service providers fall into—offering too many services in the name of growth. What starts as flexibility quickly turns into chaos, burnout, and brand confusion.Amanda shares why niching down isn’t about limitation—it’s about liberation. You’ll learn how focusing on one clear offer amplifies your authority, increases your income, and positions you as the only choice in your market.In this episode, you’ll learn:Why offering too many services actually holds your business backHow to niche down without losing clients (or your momentum)The mindset shift that turns focus into freedomHow to simplify your messaging and clarify your valueThe systems and structure that let specialists scale faster than generalistsIf you’ve been stuck juggling too many offers or afraid to narrow your focus, this episode will show you how to simplify your work, amplify your impact, and become known for what you do best.

What does it really look like to build a business rooted in healing instead of hustle?In this episode, Amanda Burg sits down with Dr. Sara Nelson-Gray and Dr. Marisa Bauman, two chiropractors who are redefining what leadership and growth look like inside the wellness space.Sara shares her journey from chronic illness to founding Freedom Chiropractic in Knoxville—and what it taught her about scaling with alignment, not exhaustion. Marisa opens up about pivoting from journalism to chiropractic care, selling her first practice, and rebuilding a business with deeper purpose and peace.Together, they unpack what it means to lead from the nervous system up, to honor your intuition in business, and to create brands that feel as good as they look.You’ll learn:How to recognize when you’re forcing growth vs. flowing with itThe stigma around chiropractic care—and how they’re rewriting the storyWhat it means to build a brand rooted in substance, not surfaceWhy nervous system regulation is the foundation of sustainable leadership✨ Bonus: After you listen, head to The Heartwork Podcast—Amanda’s interview with Sara and Marisa is live there today too.Connect with Sara + Marisa:→ Follow Dr. Sara on Instagram→ Follow Dr. Marisa on Instagram→ Follow The Heartwork Podcast→ Visit Freedom Chiropractic’s Website→ Visit Homestead Chiropractic’s Website→ Reach out directly: support@theheartworklife.com

What if you didn’t have to choose just one thing to be successful?In this episode, Amanda Burg sits down with Taylor Aller—registered massage therapist, TEDx speaker, creative consultant, and co-founder of the P2P Summit—to talk about thriving as a multipotentialite. Taylor shares how she’s built a career that embraces her many passions without losing clarity, credibility, or control.Together, they unpack what it takes to design a business model that fits all your interests, create a cohesive brand story, and redefine success in a way that feels both sustainable and fulfilling.Whether you’re balancing parenting with entrepreneurship or just tired of being told to “niche down,” this conversation will give you both validation and structure for building your brand around you.You’ll learn:The three most effective business models for multipotentialites (including the “Smoosh Method”)How to use your “golden thread” to create brand cohesion across multiple passionsWhy multitasking isn’t the goal—but strategic focus isHow to collect personal “evidence” to quiet your inner criticThe mindset shift that helps multi-passionate entrepreneurs stay aligned and energized📚 Free resource from Taylor: Multipotentialite Planner🌐 Learn more: www.tayloraller.com

Sometimes the very thing that got you here becomes the thing holding you back.After a major life and business shift—a cross-state move, retiring from homeschooling, and rebuilding in the suburbs—Amanda Burg, founder of Liberty Type, opens up about the deeper truth behind her latest pivot.This episode isn’t just about logistics. It’s about identity. It’s about what happens when the brand, the business, or even the life you built no longer fits the version of you running the show now.If you’ve built something meaningful but know it’s time to realign, this conversation will help you make peace with growth, reconnect with clarity, and move forward without burning it all down.Inside this episode:How to know when you’ve outgrown your brand (even if it’s still “working”)Why the most experienced entrepreneurs are often the least clear onlineThe beliefs that keep high-level experts from evolving their brandsWhat to do when your visuals, messaging, or offers no longer reflect your brillianceWhy evolving your brand isn’t flaky—it’s faithful to your futureBecause the truth is: the market doesn’t buy experience. It buys clarity.🎧 Listen now to learn how to evolve without starting from scratch—and how to build a brand that finally reflects who you are now.

You’ve got the framework, the process, the results to back it all up—so why aren’t people buying?In this episode, Amanda Burg, founder of Liberty Type, reveals the quiet reason even the most skilled professionals struggle to convert: they’re relying on their process to do the talking.Amanda breaks down how to shift from self-centered marketing to client-centered messaging—where every word, touchpoint, and story makes your audience feel seen. You’ll learn why personalization matters more than polish, how trust is built in the in-between moments, and what it really takes to move people from interest to investment.If you want a brand that doesn’t just convert—but connects—this episode is your roadmap.Inside this episode:The real reason your “proven process” might be falling flatHow to meet potential clients at their level without diluting your expertiseWhat personalization actually looks like at scaleWhy trust is built through empathy, not explanationBecause your audience doesn’t want more of your genius. They want to feel like you get them.