Founder's Playbook

In this episode, Nelson breaks down 8 hard‑hitting reasons why chasing high‑ticket sponsors is a mistake,  from losing control of your message, slowing down production, and confusing your audience, to the reality that sponsors will never pay you as much as your own business can.You’ll hear why your best sponsor is your own high‑ticket offer, how to turn cold traffic into warm leads with a content system, and why selling directly to your dream customers will always outperform any sponsorship deal.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:00:41 – Reason 1: Sponsorship Hurts Lead Generation 00:02:01 – Reason 2: Sponsorship Deals Are Usually Tiny 00:03:54 – Reason 3: You Lose Control of Your Message 00:04:59 – Reason 4: Sponsorships Can Weaken Your Brand 00:05:58 – Reason 5: Confusion in Positioning and Marketing 00:06:44 – Reason 6: Slows Down Production and Growth 00:07:36 – Reason 7: Adds Heavy Admin Work 00:08:47 – Reason 8: Your Best Sponsor Is Your Own Business 00:09:52 – Sell More of Your Own High‑Ticket Offers 00:10:41 – How a Content System Creates Pre‑Sold Clients

In this new episode, host Nelson reveals why relying only on ads or only on organic content is a dangerous mistake. While many founders debate which one is “better,” Nelson shows how paid ads and organic content play different roles, and why combining them is the real key to scaling profitably.You’ll hear why cold traffic from ads no longer converts the way it used to, how organic content builds trust and authority, and why the two together create a system that warms leads, nurtures relationships, and drives high‑ticket sales. Nelson also shares how long‑form content like podcasts compounds over time, supports your paid campaigns, and gives you evergreen assets that keep working even when ad spend stops.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcast- Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630Timestamps:00:00:00 - Introduction 00:04:03 – Ads as the Party Host Analogy 00:05:14 – Organic Content Builds Trust 00:07:08 – Costs: Paid vs. Organic 00:08:48 – Speed: Immediate vs. Compounding Results 00:10:59 – Longevity: Temporary Ads vs. Evergreen Content 00:11:17 – Trust Building Through Organic Content 00:12:21 – Cold Traffic vs. Warm Audience 00:12:55 – High Close Rates From Organic Leads 00:13:23 – Solution: Long‑Form Podcast System 00:14:26 – Multi‑Channel Repurposing Advantage 00:17:06 – Building 7 Hours of Trust With Long‑Form 00:18:07 – Using Sales Call Transcripts for Content Pillars 00:19:18 – YouTube as the Best Long‑Form Platform 00:20:28 – Retargeting Cold Traffic With Short‑Form Clips 00:21:05 – Newsletters to Nurture Your Database 00:22:29 – Contextual Calls‑to‑Action in Newsletters 00:23:22 – Using Episodes in Sales Confirmations 00:23:41 – Podcast Framing Systems Explained

In this new episode, host Nelson reveals why content alone won’t grow your business if your offer is weak. While many founders blame their marketing, Nelson shows how the real bottleneck is a commoditised offer that fails to stand out, convert, or deliver true value.You’ll hear how to diagnose a “shitty offer,” why urgency, scarcity, and exclusivity make people buy now, and the three outcomes wealthy clients actually pay for: more money, more time, and more status. Nelson also shares how speed, guarantees, and premium positioning transform an average service into a knockout offer that commands attention and drives sales, so you can finally turn content into cash and scale with confidence.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:01:37 - Commodity vs. Unique Offer00:02:42 - Creating Urgency and Scarcity00:03:14 - Focusing on Customer Needs00:04:50 - Targeting Wealthy Clients00:06:07 - Understanding Rich People's Desires00:07:15 - Creating Cash Flow for Clients00:10:28 - Elevating Status Through Your Offer00:11:41 - Tactical Improvements for Your Offer00:13:27 - Articulating the Dream Outcome00:14:10 - Increasing Perceived Likelihood of Achievement00:16:17 - Minimizing Effort and Sacrifice00:19:07 - Pricing for Premium Clients00:20:33 - Commitment and Engagement Strategies00:22:34 - Mindset Shift: From Vendor to Value Provider

In this new episode, host Nelson reacts to Gary Vaynerchuk’s viral advice on organic social, paid ads, and the rise of AI in content. After helping clients hit multiple 6‑ and 7‑figure months, Nelson reveals what actually works for founders who want to scale with content.You’ll hear why organic and paid content must work together, how niche messaging helps algorithms push your content to the right audience, and why you don’t need millions of followers to win. Nelson also shares the truth about long‑form podcasts, the impact of viral posts, the rise of AI influencers, and why prompt engineering is the skill that will separate winners from the rest.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcast- Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630Timestamps:00:00:00 - Introduction 00:00:21 - The Shift in Organic Social Media00:00:44 - Importance of Organic Content for Paid Advertising00:03:02 - The Power of New Accounts and Content Creation00:04:41 - Organic Social vs. Paid Advertising00:05:57 - The Role of Consistency in Content Creation00:07:04 - The Impact of a Single Organic Post00:08:45 - Understanding Social Media Algorithms00:10:18 - The Future of AI Influencers00:12:52 - Using AI for Creative Thinking00:14:56 - Maximizing AI in Content Production

In this new episode, host Nelson reveals why one founder with ads, funnels, and a polished sales process was only closing at 8%, while another, with no ads, no funnel, and no sales experience, was closing over 50% on an $11K offer. The difference came down to three things: long‑form content, a knockout offer, and a super‑niche audience.You’ll learn why short‑form alone won’t build trust, how long‑form content warms up cold traffic, and why being truly niche makes selling effortless. If you’re a founder looking to increase your close rate and scale high‑ticket sales, this is your blueprint.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:01:10 - Comparing Two Business Owners00:02:00 - Content Creation Approaches00:03:30 - Understanding Offers and Niches00:05:00 - Sales Processes: A Key Differentiator00:06:30 - Analyzing Followers and Community Engagement00:08:00 - The Impact of Long-Form Content00:09:30 - Trust and Credibility in Sales00:11:00 - Close Rate Comparison: Business Owner One vs. Two00:12:30 - Key Takeaways for Improving Close Rates00:14:00 - The Importance of Long-Form Content00:15:30 - Evaluating Your Offer and Niche00:17:00 - Building a Database and Community00:18:30 - Final Thoughts on Sales Strategies

In this new episode, host Nelson breaks down how to launch a podcast in 2026 that actually drives sales, not just vanity views. Drawing from his own lessons of making 100+ episodes with zero ROI, Nelson reveals the exact strategy founders need to avoid wasting time and money.You’ll learn why niching down is non‑negotiable, how to align your podcast with a knockout high‑ticket offer, and the essential gear, team roles, and distribution tactics that turn your show into a marketing engine. If you’re serious about building authority, generating leads, and scaling your business with content, this is your blueprint.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:01:04 - The Importance of Strategy00:02:40 - Narrowing Down Your Expertise00:03:22 - Identifying Your Dream Customer00:04:16 - Creating a Knockout Offer00:06:35 - Researching Competitors00:07:50 - Developing Content Pillars00:08:46 - Focusing on Customer Needs00:09:39 - Establishing Your Podcast Name00:10:54 - The Role of Equipment and Gear00:12:08 - Choosing Between Solo and Guest Podcasts00:13:34 - The Importance of Quality Audio00:14:50 - Building Your Team00:16:57 - Recording Your Episodes00:19:06 - Post-Production and Distribution00:22:58 - Utilizing Data for Improvement00:25:08 - Implementing a Conversion Mechanism00:26:12 - The Importance of Consistency

In this new episode, host Nelson breaks down how one podcast client went from zero to $200K in just 7 days, without paid ads, funnels, or sales calls. Using a viral podcast system and a knockout offer, they built trust, scaled fast, and launched a high-ticket product straight into a warm community.You’ll learn how to turn long-form content into omnipresence, why audience pre-framing is everything, and how to engineer a launch that converts without burning out. If you’re a founder looking to scale with content, this is your blueprint.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:01:46 - Identifying the Instagram Issue00:02:38 - The Impact of Fake Followers00:03:56 - Refining the High-Ticket Offer00:06:21 - Content Strategy and Omnipresence00:07:26 - Viral Success on TikTok00:08:40 - Building a YouTube Channel00:09:43 - Challenges with Client Engagement00:13:58 - Creating a Knockout Offer00:15:44 - Results from the Niche Switch00:20:00 - Building a Community Around the New Niche00:22:09 - Launching the High-Ticket Offer00:24:06 - Webinar Strategy for Sales00:27:30 - Results from the Webinar Launch00:28:55 - Ongoing Success and Revenue Streams

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgIn this new episode, host Nelson shares how he built a personal brand with 70,000 followers across all major social media platforms, then had to burn it all down and start from scratch. After making 100+ podcast episodes and generating zero sales, Nelson breaks down the painful lessons, algorithm traps, and strategic pivots every founder needs to hear.You’ll learn why niching down is non-negotiable, how to align your content with your backend offers, and what it really takes to rebuild trust, authority, and momentum online. If you’re serious about becoming the go-to in your space, this episode will save you years of wasted effort.Follow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:03:12 - Attracting Dream Customers00:05:31 - Personal Brand Mistakes: My Journey00:07:05 - Building a Following: The Wrong Way00:09:01 - Refreshing Your Audience00:10:57 - Actionable Steps for Growing a Personal Brand00:14:49 - Starting with the End in Mind00:16:13 - Customer-Centric Content00:18:53 - Leveraging Personal Stories00:20:17 - Tactical Steps for Building a Personal Brand00:21:08 - Viral Podcast System: Long-Form Content00:22:01 - Omnipresence: Short-Form Content00:22:22 - Newsletters and Relationship Building00:23:05 - Consistency: The Compounding Effect00:24:09 - Team and Tools for Content Creation00:25:12 - Using AI Tools for Beginners

In this new episode, host Nelson reveals how to fix low show-up rates using strategic podcast content. After helping business owners boost their show-up rates by 30–60%, he breaks down the exact system that turns your content into a high-converting sales asset.You’ll learn how to use podcast episodes on confirmation pages, in retargeting ads, and inside email sequences to pre-frame your offer, build trust, and create urgency. Nelson also shares how to craft FAQ and case study episodes that answer objections before the call, and why most founders are missing this massive opportunity.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:00:42 - Addressing No-Show Issues with Podcast Framing Systems00:01:03 - Building Trust with Long-Form Podcast Content00:02:06 - Giving Away Information vs. Selling Implementation00:03:10 - The Importance of Valuable Content00:04:35 - Increasing Show-Up Rates with Valuable Content00:05:06 - Call to Action for Podcast System Demo00:06:09 - Maximizing Podcast Episodes for Retargeting00:07:03 - Creative Diversification in Paid Ads00:08:07 - Intentional Podcast Episodes for Sales Process00:09:11 - Strategic Placement of Podcast Content00:10:03 - Building Trust with Cold Leads00:12:00 - Motivating Prospects to Show Up00:13:05 - Case Studies and Testimonial Podcast Episodes00:14:24 - The Power of Video Testimonials00:15:55 - Transcribing Podcasts into Email Sequences00:17:00 - Tailoring Content to Different Consumption Preferences00:18:00 - Organizing Sales and Trust Assets00:21:01 - Targeted Content Based on Prospect Information00:23:31 - Using Selfie Videos for Personal Touch

In this new episode, host Nelson shares how his team consistently creates over 500 strategic content pieces for business owners in less than four hours per month. This isn’t about working harder, it’s about building smarter systems that scale.You’ll hear how to repurpose long-form content, build omnipresence across platforms, and align every piece with high-ticket sales. Nelson also breaks down the team structure, mindset, and funnel strategy that make this method unstoppable.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:01:02 - Creating 500+ Pieces of Content in 4 Hours00:02:30 - High-Level Content Strategy00:04:06 - Tips for New Content Creators00:05:00 - Retaining Audience Attention00:06:04 - Repurposing Content00:06:49 - Optimal Length for Short-Form Content00:07:11 - Repurposing for Audio Platforms00:08:47 - Importance of Written Content00:09:09 - Email Marketing from Podcast Content00:11:29 - Real-Life Example: Posting Hundreds of Times Monthly00:12:01 - Recording Long-Form Content00:15:01 - System for Posting 500+ Times Monthly00:17:08 - Posting on Multiple Platforms00:18:45 - Importance of Consistent Posting00:20:21 - Benefits of Content Batching00:21:04 - Outsourcing Content Tasks00:22:39 - Creating a Content-Friendly Environment00:24:03 - Outsourcing Post-Production00:25:28 - Delegating Content Review00:26:00 - Scaling Content Creation00:26:42 - Importance of Streamlined Systems00:27:03 - Dedicated Roles for Content Tasks00:28:05 - Benefits of High Volume Content00:29:19 - Outsourcing Content Creation

In this new episode, host Nelson breaks down why most podcasts never make it past episode five, and what separates the ones that scale to 7- and 8-figure results. After launching over 50 podcasts and helping founders generate more than $10M in revenue, he shares the exact systems that turn content into consistent sales.You’ll hear why video format is non-negotiable, how to repurpose long-form episodes for omnipresence, and why elite communication, not editing, is what actually drives growth. Nelson also reveals how to align your content with your backend offers, use your podcast to pre-sell high-ticket clients, and why your best guests might already be on your team or in your client roster.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcast- Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630Timestamps:00:00:00 - Introduction 00:01:04 - Proven Podcast Systems for Business Growth00:02:28 - Importance of Video Format for Podcasts00:03:32 - Creating Omnipresence with Short-Form Content00:04:15 - Interconnected Social Media Platforms00:05:08 - Consistency: Key to Podcast Success00:06:21 - Delegating Tasks: Stop Wearing All the Hats00:07:05 - Aligning Content with Backend Offers00:09:03 - Becoming an Elite Communicator00:10:08 - The Role of Editing and Communication Skills00:11:02 - Watching Back Your Episodes for Improvement00:12:05 - Leveraging Podcast Content for Your Funnel00:14:45 - Sponsorships: When They Make Sense00:16:07 - Example of Effective Sponsorship Integration00:19:22 - Bringing Staff onto Podcast Episodes00:20:06 - Involving Team Members in Content Creation00:21:15 - Featuring Best Clients as Podcast Guests00:24:00 - Authenticity in Client Testimonials00:25:00 - Strategic Use of Podcast Content in Marketing

In this new episode, host Nelson breaks down the outdated beliefs that are keeping business owners stuck and sabotaging their content results. After generating over $3 million with YouTube and helping clients hit multiple 6- and 7-figure months, Nelson reveals what actually works in today’s content game, and what’s holding most people back.You’ll hear why views don’t equal sales, how outdated tactics like hashtags and trending audio are wasting your time, and why your rich clients are absolutely on social media. Nelson also shares the mindset shifts, platform truths, and strategic upgrades you need to make if you want your content to convert and your business to grow.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast

In this new episode, host Nelson breaks down the five brutal truths stopping business owners from turning content into cash, and why most creators are stuck spinning their wheels. After helping dozens of entrepreneurs generate over 250 million views and multiple 8-figure results, Nelson reveals what actually works when it comes to building content that converts.You’ll hear why passion-led content doesn’t pay the bills, how short-form alone kills trust, and why your backend system might be leaking every lead you attract. Nelson also shares the truth about dream customer targeting, the power of long-form content, and why your offer might be the real problem behind zero sales.If you’re serious about making money from your content, building trust at scale, and becoming the go-to in your space, this episode is your blueprint.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:01:10 - Why Your Content Isn’t Converting 00:01:58 - Brutal Truth #1: No Congruency With Your Business 00:04:59 - Brutal Truth #2: Short-Form Content Isn’t Enough 00:08:21 - Brutal Truth #3: Your Backend System Is Broken 00:11:42 - Brutal Truth #4: You Don’t Know Your Dream Customer 00:15:01 - Brutal Truth #5: Your Offer Just Sucks 00:17:58 - Final Thoughts and Next Steps 00:18:22 - Apply for a Free Podcast System Demo

In this episode of Founders Playbook, host Nelson sits down with Chris Gray, one of Australia’s OG property investors, to unpack the mindset, strategy, and unconventional thinking that helped him scale fast. From leveraging debt to rentvesting, Chris shares the real tactics behind his eight-figure portfolio and why freedom, not flashy assets, is the ultimate goal.If you’re serious about building wealth through property, this episode is a masterclass in doing it smarter, not harder.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastFollow Chris Gray:https://www.instagram.com/chrisgrayempire?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==https://www.linkedin.com/in/investmentpropertyexpert/?originalSubdomain=auTimestamps:00:00:00 - Introduction 00:03:52 - Defining Real Freedom and Lifestyle Priorities 00:05:46 - Renting Luxury vs Owning It 00:09:37 - The Mindset That Drives Portfolio Growth 00:12:31 - A Simple Exercise to Calculate Financial Freedom00:16:27 - What Early Retirement Looked Like in Practice 00:19:24 - Starting a Business to Support the Portfolio 00:23:09 - The Strategy: Buy Assets, Borrow Against Them00:33:10 - The Psychology Behind Wealth and Status 00:35:45 - How to Think Like a Contrarian Investor 00:42:30 - How to Use Excel to Map Your Financial Freedom 00:45:05 - The Role of Financial Planners and Mentors 00:54:45 - How to Use Debt Strategically 00:57:30 - The Difference Between Good Debt and Bad Debt 01:02:40 - Private Lending and Creative Financing 01:07:50 - The Power of Asset-Based Living 01:15:05 - What True Wealth Looks Like 01:17:30 - Advice for Founders on Defining “Enough” 01:20:00 - How to Build a Portfolio That Buys Your Time 01:23:15 - Final Thoughts on Freedom, Wealth, and Legacy

In this new episode, host Nelson sits down with Darshan Chavan, who went from earning $3/hour to leading a 170-person global team across four countries, while unlocking seven-figure profits. From mindset shifts to recruitment strategy, Darshan shares the exact moves that helped him scale fast, stay lean, and build a business that runs like clockwork.You’ll hear why most founders get stuck hiring the wrong way, how to attract high performers, and why building a personal brand is now essential for pulling in top-tier talent. If you’re serious about scaling with impact, this one’s a masterclass.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastFollow Darshan:https://www.youtube.com/@darshanchavanofficialhttps://www.instagram.com/darshan_chavan1/https://www.facebook.com/darshan.chavan.37625https://www.linkedin.com/in/darshan-chavan1/Timestamps:00:00:00 - Introduction00:03:48 - Darshan's Early Career and Challenges00:05:58 - Personal Development and Goal Setting00:09:04 - The Benefits of Building Remote Teams00:10:18 - Enhancing Client Service with Remote Teams00:13:24 - Common Mistakes in Building Remote Teams00:14:57 - The Importance of Fair Compensation00:18:36 - Building a Strong Personal and Company Brand00:21:13 - Sourcing and Vetting Remote Team Membe00:24:42 - Creating Compelling Job Offers00:25:44 - Assessing Candidates: Hunger and Breadwinner Tests00:28:41 - Key Interview Questions for Remote Candidates00:30:41 - Understanding Candidates' Values and Goals00:34:49 - The Role of Impact and Mission in Employee Engagement00:37:17 - Finding the Right Balance in Compensation00:38:48 - Effective Onboarding for Remote Employees00:42:50 - Keeping Remote Team Members Accountable

In this episode of Founders Playbook, host Nelson welcomes Steve Palise, the founder and owner of Palise Property, who has successfully completed over 2000 property acquisitions, including numerous commercial properties. Steve shares invaluable insights on building a significant portfolio, emphasizing the importance of having an income that supports long-term wealth creation. He discusses the three key ways to grow a property portfolio: capital growth, income to service debt, and cash flow from properties. The conversation also touches on the necessity of nurturing client relationships and maintaining top-of-mind awareness to drive sales. Tune in for practical advice and powerful questions that can help business owners scale to eight figures.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Steve:Website - paliseproperty.comYouTube - @palisepropertyLinkedIn - Steve PaliseInstagram - @palisepropertyTimestamps:00:00:00 - Introduction00:02:08 - Time and Income: Building an Eight-Figure Property Portfolio00:04:44 - Steps to Achieve an Eight-Figure Property Portfolio00:06:22 - Steve's Journey from Engineering to Property Investment00:07:18 - Starting a Business While Traveling00:09:46 - Importance of SOPs and Systems in Business00:12:20 - Content Creation and Building a Personal Brand00:17:22 - Building Trust and Authority Through Content00:18:06 - Steve's Property Portfolio and Investment Strategy00:20:08 - Residential vs. Commercial Property Investments00:21:44 - Clarity in Personal and Business Goals00:23:21 - Focusing on Your Own Business Journey00:26:17 - Common Mistakes in Commercial Property Investment00:28:32 - Biggest Lies Told by Property Gurus00:32:40 - When Business Owners Should Start Building Wealth00:36:53 - Best Structures for Commercial Property Investment00:39:24 - Biggest Mistakes in Commercial Real Estate Investment

In this episode of Founders Playbook Podcast, host Nelson welcomes the incredible Sarah Anne, known as the queen of groups and communities. They dive into the essential strategies for building and monetizing an online community that attracts your dream clients. Sarah shares valuable insights on the importance of nurturing relationships within your community, emphasizing that business is built one relationship at a time. She discusses the common pitfalls entrepreneurs face when they don’t define their target audience and how to effectively engage with new members to provide immediate value. Tune in to learn how to create a thriving online community that can lead you to a million-dollar success.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Sarah:https://www.sarahanne.com.au/https://www.instagram.com/sarahanne0https://www.youtube.com/@sarahannecoachingTimestamps:00:00:00 - Introduction00:01:46 - What It Takes to Build a Million-Dollar Community00:02:54 - Who Benefits from Building a Community?00:04:03 - Common Mistakes in Community Building00:05:33 - Step-by-Step Guide to Starting a Community00:07:45 - Effective Strategies for Growing an Online Community00:13:11 - Nurturing New Members00:16:14 - Timeframe for Building a Successful Community00:19:40 - Customer Journey and Sales Events00:21:00 - Community Growth Metrics00:24:34 - Creating Engagement in Your Community00:30:21 - The Importance of Customer Experience00:31:51 - Balancing Community Growth and Engagement00:39:07 - Value of Relationships in Business00:40:58 - Best and Worst Business Advice

In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Richmond Dinh, an eight-figure coach who transitioned from being an optometrist to a leading figure in the coaching industry. Rich shares his journey of generating over $20 million by helping coaches attract clients through the innovative Tiny Challenge model. The discussion dives into the challenges entrepreneurs face, particularly the need for quick payments, and how beginners can successfully launch their coaching practices without extensive resources. Richmond also reveals the key components that make up a million-dollar offer, providing valuable insights for aspiring entrepreneurs looking to scale their businesses. Tune in for actionable strategies and inspiration to elevate your entrepreneurial journey!Follow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Richmond:https://www.instagram.com/richmonddinh/Timestamps:00:00:00 - Introduction00:01:15 - From Optometrist to Eight-Figure Coach00:04:16 - Understanding the Tiny Challenge00:10:54 - The Power of a Catchy Name00:12:41 - Differences Between Tiny Challenges and Group Challenges00:15:05 - The Fastest Way to Get Paid00:16:44 - The Role of Accountability in Coaching00:22:23 - The Importance of Business Models00:23:29 - Why Five Days for the Tiny Challenge?00:28:31 - Structuring the Tiny Challenge for Success00:32:02 - Scaling the Tiny Challenge Model00:34:24 - The Shadow Seeding Strategy00:40:55 - The Story Behind a $56,000 Watch

In this episode, we welcome Mr. Tas Moulis, founder of QPaint and Painter Coach, who built a $4M painting business while working just one day per week. Tas shares the three tactical pillars that enabled his success, eliminating distractions, mastering sales, and upholding world-class standards, and explains why most business owners stay stuck by trying to be everything to everyone.You’ll learn how to buy back your time by identifying high-leverage activities, why proximity to the right mentors accelerates growth, and how shifting your identity from technician to entrepreneur unlocks scale. Whether you're buried in delivery or ready to step into strategic leadership, this episode delivers the mindset upgrades and operational frameworks to help you delegate smarter, lead stronger, and grow faster.Follow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Tas Moulis:https://www.paintercoach.com/https://www.instagram.com/paintercoachhttps://www.linkedin.com/company/paintercoach/https://www.facebook.com/paintercoachtasmoulishttps://www.youtube.com/@paintercoachTimestamps:00:00:00 - Introduction00:02:06 - Getting Out of Your Own Way00:03:39 - Eliminating Distractions for Business Growth00:05:36 - Focusing on What Matters: Sales and Marketing00:06:19 - Upholding and Raising Standards00:08:04 - The Role of Leadership in Maintaining Standards00:09:55 - Accountability and Self-Discipline00:14:04 - The Journey from Hard Work to Smart Work00:16:33 - The Moment of Realization: Seeking Help00:18:10 - The Shift in Mindset and Identity00:22:01 - Finding Passion in Helping Others00:24:18 - Proximity to Success: Learning from Others00:28:07 - Becoming the Person You Need to Be00:30:06 - The Power of Self-Talk and Affirmations00:32:14 - Buying Back Your Time as a Business Owner00:33:02 - Identifying High-Value Activities00:37:14 - Avoiding the Trap of Inefficiency00:39:13 - The Hardest Position to Replace: Identity Crisis00:45:39 - The Continuous Learning Journey

In this episode, we welcome Mr. Jeremy Haynes, founder of Megalodon Marketing and the strategist behind 42 businesses that scaled to $1M/months. Jeremy shares the three core pillars that drive million-dollar months, offer, sales & marketing, and A-player talent, and breaks down why most founders plateau due to limiting beliefs, slow problem-solving, and poor team dynamics. You’ll learn how to leverage long-form content to amplify conversions, why selling with trends like AI is a game-changer, and how financial clarity fuels relentless growth. Whether you're stuck at six figures or scaling past seven, this episode delivers the mindset shifts and tactical frameworks to help you move faster, hire smarter, and sell with precision.Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastFollow Jeremy Haynes:www.youtube.com/@JeremyHaynesTrainingdmmguide.com/inner-circlejeremyhaynes.com/bloginstagram.com/jeremyahbigalex10.typeform.com/to/KWUUEHzbTimestamps:00:00:00 - Introduction00:02:03 - Key Factors for Hitting Million-Dollar Months00:03:15 - Pricing Strategies00:05:01 - Sales and Marketing Integration00:07:29 - Attaching to the Grand Narrative00:09:39 - Case Study: E-Commerce to Bitcoin00:10:03 - Case Study: Copywriting and AI00:13:05 - Speed in Solving Problems00:16:27 - The Plateau Effect00:22:06 - Compound Interest and Long-Term Planning00:31:08 - Financial Responsibilities and Unexpected Costs00:35:00 - The Power of Money in Life Decisions00:40:43 - Materializing Dreams and Goals00:42:06 - The Abundance of Money in Circulation