Making Sales Social Podcast

Most teams only use a fraction of what Sales Navigator can do. Not because it’s hidden, but because they were never taught to think beyond the search bar. Here are five strategies that turn Sales Navigator from a contact database into a deal-driving engine.

In this episode of Making Sales Social, Brynne Tillman welcomes Colleen Stanley, President and Chief Selling Officer of Sales Leadership, Inc., and one of the world’s leading experts on emotional intelligence in sales. Colleen shares why traditional sales training often falls short and how developing emotional intelligence skills—like empathy, self-awareness, delayed gratification, and assertiveness—can dramatically improve sales conversations and outcomes. She explains how sales professionals can learn to “see the elephant in the room,” uncover unspoken objections, and build deeper trust with prospects. The conversation also explores why curiosity and preparation matter more than speed, how sales leaders can model the right behaviors, and what it takes to build a mentorship-driven culture where everyone contributes to each other’s growth.

The ""Prospect by Interview"" campaign is a strategic approach designed to build relationships, gather insights, and create valuable content by conducting interviews with key prospects. By engaging buyers through personalized interviews, you can tap into the knowledge and experiences of these individuals, building rapport while simultaneously gathering vital data about local markets, challenges, and trends. This method is designed to build rapport with your connections based on meaningful conversations that deliver value to both parties

In this episode of Making Sales Social, Brynne Tillman sits down with Jason Band, an operations executive with a track record of scaling global organizations in tech, media, healthcare, and consulting. Jason shares his people-first, results-driven approach to building high-functioning leadership teams and creating operational frameworks that drive accountability without slowing momentum. From defining what truly makes a team high-performing to hiring for diverse skills, fostering trust, and cultivating collaboration, Jason dives deep into the strategies that transform groups of talented individuals into cohesive, high-output teams. Whether you’re a sales leader or part of a fast-scaling organization, this conversation is packed with actionable insights for building culture, empowering people, and achieving sustainable results.

Brynne Tillman welcomes award-winning author and book launch strategist Robbie Samuels to Making Sales Social. Robbie shares how entrepreneurs, coaches, and speakers can stop treating their book as a trophy and start using it as a powerful tool to generate leads, build credibility, and spark meaningful sales conversations. From creating intentional launch teams to generating reviews that drive revenue, this episode dives into actionable strategies for turning your book into a business asset not just a shelf decoration. Whether you’re writing your first book or trying to revitalize an old one, Robbie shows how to identify your audience, validate your ideas, and execute a launch that truly delivers results.

Join Brynne Tillman on Making Sales Social as she sits down with Wesleyne Whittaker, founder of Transform Sales and author of The Sales Reset. Wesleyan reveals why inconsistent sales results are rarely about talent—they’re about misaligned strategy, systems, and execution. Discover her groundbreaking Belief Selling framework, the role of mindset in sales performance, and how leaders can move teams from “random acts of selling” to structured, human-centered success. Packed with actionable insights for CEOs and sales leaders alike, this episode shows how to turn self-limiting beliefs into confidence, align leadership with execution, and transform your sales outcomes for the long term.

Most professionals accept connection requests on LinkedIn with the assumption that the other person wants to build a relationship, share insights, or at the very least, get to know them. It’s a professional handshake, an open door to a potential conversation. But when the next message is a cold pitch, it feels like a bait and switch. You're not showing up to connect. You're showing up to convert. Here’s what actually happens when you lead with a pitch right after someone accepts your connection:

In this heartfelt and practical episode of Making Sales Social, Brynne Tillman welcomes career coach and former brand leader Jodi Murnick to explore how relationships, resilience, and AI are reshaping the way emerging professionals launch their careers. Jodi shares her philosophy that making sales social means leading with curiosity, not pressure. She opens up about how she uses AI as a thought partner not a replacement for her voice to refine messaging, analyze LinkedIn data, and deepen insights. From batching content with intention to teaching students how to workshop resumes and cover letters using AI without sounding generic, Jodi offers a refreshingly human approach to modern career strategy. This episode is packed with practical takeaways for entrepreneurs, job seekers, and parents alike proving that whether you’re building a business or launching a career, authenticity, dialogue, and data-driven curiosity will always win.

SWIFT (Sales – What's in It for Them) is Social Sales Link’s play on WIIFM except that it delivers personalized and value-driven content tailored to the buyer's specific needs and pain points. Instead of focusing on the features of a product or service, SWIFT centers on the benefits and outcomes that matter most to the prospect. The goal is to answer the buyer’s primary question, "What's in it for me?" by clearly communicating how the offering will solve their problems, improve their operations, or achieve their objectives.

Join Brynne Tillman on Making Sales Social as she talks with Geoffrey Klein, MIT certified AI consultant, TEDx speaker, Wharton instructor, and best-selling author of The Content Beast about using AI intentionally to amplify human connection in business. From understanding the difference between AI assistants and AI agents to practical strategies for integrating AI without losing the human touch, Jeffrey shares how AI can make us faster, smarter, and more human in our work. Discover how businesses can embrace AI responsibly while keeping creativity, curiosity, and connection at the center.

In this episode of Making Sales Social, Brynne Tillman sits down with inside sales consultant, mastermind facilitator, and author Lynn Hidy to unpack what actually drives consistent performance on inside and remote sales teams. Lynn shares the thinking behind her Salesperson Value Calculator and explains why measuring everything is the fastest way to overwhelm reps and derail results. Instead, she breaks down how leaders should separate result factors from effort factors, focus only on metrics reps can control, and build dashboards that drive clarity not noise. The conversation also explores Lynn’s practical coaching framework inspired by the “can’t, won’t, don’t-know-how” model developed by Hannah Rudstrom. Leaders will learn how to identify organizational roadblocks, skill gaps, seat mismatches, and motivation issues before defaulting to more training. If you lead an inside sales team and want fewer vanity metrics, better coaching conversations, and performance systems that truly move the needle, this episode delivers actionable insight you can implement immediately.

LinkedIn is a treasure trove of opportunities for sales professionals, account managers, and anyone looking to expand their network and build meaningful business relationships. By leveraging LinkedIn's tools strategically, you can identify the right people, expand your reach within organizations, and even prepare for potential turnover. Below are actionable insights and techniques to make LinkedIn an indispensable part of your workflow.

In this powerful episode, Brynne Tillman sits down with licensed psychologist and founder of Insight Onsite Mental Wellness, Dr. Elyse Dub, to explore what it really takes to create connected, resilient workplaces. Dr. Dub shares her transformative I, Me, You, We framework—an approach that helps leaders align personal authenticity with team needs and organizational values. Together, they unpack how psychological safety, intentional relationship-building, and ongoing dialogue—not one-off workshops—drive retention, innovation, and engagement. From navigating stress and work-life integration to fostering apolitical, values-based conversations that unite rather than divide, this conversation offers leaders practical tools to move beyond surface-level culture initiatives and build workplaces where people feel seen, heard, and supported. If you care about retention, real connection, and making work a place where people want to stay, this episode delivers actionable insight you can use immediately.

Can you lead with heart and still drive a massive profit? In this episode of Making Sales Social, host Brynne Tillman sits down with Tom Jackobs, a sales growth coach and creator of the "Selling with Heart" methodology. Tom shares his powerful origin story, from the brink of bankruptcy in the fitness industry to developing a consultative approach that skyrocketed his closing rate to 90%. Together, they explore why storytelling is the ultimate "pattern interrupt" in a boardroom, the shift from outdated sales tactics like BANT to heart-centered frameworks, and how to build radical trust by being willing to tell a prospect "no."

How you craft prompts for AI significantly influences the effectiveness of your sales and marketing initiatives. While simple prompts serve a purpose, they often lack the detailed specificity and depth required to generate actionable insights.

On this episode of Making Sales Social, Adam Rosen shares how relationship-driven email not spammy tactics helped him land enterprise clients like Amazon, Apple, Goldman Sachs, and The Walt Disney Company, scale to 100,000+ users, and successfully exit multiple ventures. From product-market fit to scalable systems, Adam breaks down why cold email still works in 2026. when it’s short, value-driven, personalized, and human. He shares what most companies get wrong (weak follow-ups, fake personalization, poor CRM execution) and how to turn email into a predictable revenue engine. If you want inbox messages that build real relationships and book real meetings this episode delivers the playbook.

In this episode of Making Sales Social, Brynne Tillman sits down with Tom Langan, the Chief Legendeer at Talex Media and a two-time Emmy-nominated Director of Photography. Tom challenges the traditional, transactional view of selling, arguing that sales, especially for high-ticket items, are fundamentally built on human relationships. Tom introduces his "Legendeering" framework, a strategy designed to help brands move past the noise by creating "handshake content". Rather than pushing products, this approach focuses on leading with value and building trust through episodic, story-driven video. Key highlights from this conversation include: - The Power of Handshake Content: Why your first video interaction should mirror a first real-life meeting, focused on introduction and connection rather than the hard sell. - The Red Bull Case Study: How the world’s leading energy drink uses adventure-based content to build emotional resonance without ever mentioning its product's ingredients. - The Rule of Reciprocation: Using episodic content to "stack value" for your audience, naturally leading them to return that value through a business relationship. Humanizing the Sales Team: How marketing departments can highlight the individual stories of salespeople to create authentic human-to-human connections. - The "Why" Behind the Strategy: Addressing the widespread dissatisfaction with dehumanized, data-driven business interactions and how to build a more sustainable, relationship-focused brand. Tom also shares how his methodology adapts 1920s "soap opera" sponsorship tactics for the modern digital ecosystem to ensure your brand remains top-of-mind when your customer is ready to buy. About Our Guest: Tom Langan helps founders and mission-driven teams use story-driven video as a real business asset. Through Talex Media and Media Gym, he teaches leaders how to communicate with clarity and conviction to strengthen real relationships.

Leveraging AI LLM tools like ChatGPT or askSSL.ai can greatly enhance sales communication. Writing effective prompts is essential for optimizing interactions and achieving desired outcomes. Well-structured prompts improve engagement and streamline efforts, making them a key part of the sales process.

With 73% of B2B buyers now preferring a "rep-free" experience, the traditional sales playbook isn't just outdated, it’s a barrier to entry. In this episode, Karen Kelly, CEO of K2 Performance Consulting and a fractional sales leader, joins Brynne Tillman to discuss how to break through the digital noise and build genuine relationships in a hybrid world. Karen shares her insights on moving from a "push" system to a "pull" system by leveraging humanity and curiosity. She explains why the secret to a motivated sales team isn't slamming the "more" button on activities, but rather focusing on connection, mindset, and clear expectations. Whether you are a sales leader struggling with a disconnected remote team or a rep looking to master the art of the 15-minute "discovery dance," this episode provides the tactical shifts needed to succeed in 2026.

Shari Begun, VP of Sales at GlobalFoundries, shares how trust, teamwork, and long-term thinking power billion-dollar enterprise deals. From global culture lessons to selling years into the future, this episode breaks down what it really takes to win complex, high-stakes sales.