Get Fully Booked

Five years. Can you believe it?Get Fully Booked is officially five years old, and I'm not letting this one slip by quietly. Because if I've learned anything from working with hundreds of hosts, it's that we are absolutely terrible at celebrating our own wins. We hit a milestone, give ourselves a quick nod, and then crack on as if nothing happened. And I'm calling us out today!This episode is a little bit different. Yes, I'm celebrating, but it's also evidence. Five years in business is no small thing when you consider that almost half of all businesses don't make it this far.But beyond the celebrations, I want to give you something genuinely useful to take away. Business milestones are a seriously underused marketing tool. Whether you're approaching your first year, just had your 100th direct booking, or you've just landed your 50th five-star review, there is real marketing gold in that moment if you know how to use it.I'm walking you through why celebrating publicly actually builds trust with future guests, how to use milestones to deepen connection and drive engagement, and the practical ways you can turn your next business anniversary or achievement into a proper marketing moment - not just a one-and-done Canva graphic.And yes, I'm sharing a little of my own journey too - the highlights, the hard bits, and why after 30 years in marketing, I'm still absolutely not done.Here's to the next five. 🥂---Key Takeaways:Business milestones aren't just something to feel good about - they're a powerful trust signal that shows guests and potential clients you're the real deal and here for the long haul.Almost half of all UK and US businesses don't survive to year five, so if you've hit a significant milestone, that is something worth shouting about.Celebrating publicly isn't showing off - it's evidence of your experience, consistency and commitment, and in a market saturated with AI-generated listings and faceless businesses, that really matters.Don't let a milestone pass with a single post and a quiet nod - plan it, build content around it, and use it to create genuine engagement with your audience.Milestones are a brilliant excuse to look forward as well as back - share what's coming next in your business to keep your audience hooked and following your journey.Whatever your next milestone is - your first direct booking, 100 Google reviews, a fully booked month - grab it with both hands and make it count for your marketing.---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week, I'm chatting with Ben Makin, who runs a lighthouse keeper's cottage near Wick in Scotland – possibly the most remote location of any of my marketing club members.Ben's got a really interesting guest mix, with around 38% of her bookings coming from overseas visitors. She's worked out exactly who her ideal guests are and has even given them names. There's Christine, her UK off-season guest who comes with her husband and a couple of dogs, and Christophe, the European family road-tripper who books nice and early.What's brilliant about Ben's approach is how data-driven her marketing is, but not in a boring way. She uses a simple paper questionnaire that's working incredibly hard for her business, giving her insights into what guests searched for, what they valued, and what they loved about their stay. This information has completely transformed her marketing messaging.We get into the nitty-gritty of hosting international guests versus UK visitors – their booking patterns, how long they stay, and what they need from their experience. Ben shares some really practical ideas like using Google Translate for guest communications, having translated activity sheets, and even writing welcome messages on a chalkboard in guests' native languages.On the marketing front, Ben's got a pragmatic approach to OTAs. She doesn't hate them because she's worked out how to use them strategically, particularly for attracting US guests who really love Airbnb and Booking.com. If you're thinking about how to appeal to overseas visitors or are more off the beaten track than most, this episode is packed with practical insights from someone who's actually doing it successfully.---Key Takeaways:Know your ideal guest avatars in detail – Ben has two distinct profiles with names and booking characteristics.International guests often book earlier and at higher prices, filling your calendar before UK guests start booking.Around 70% of US guests use OTAs versus only 20% of UK guests – understand these different booking preferences.Add OTA commission fees on top of your rates so you still get your full amount.Use the strictest cancellation policy on OTAs to prevent excessive cancellations.Mine your data from website analytics, social media insights, and guest feedback to inform your marketing activity.---Find out more about the Lighthouse Keeper's Cottage Noss Head:Visit the websiteLike on FacebookFollow on Instagram---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

In this episode, I tackle something I hear constantly – "I don't want to spam people." I'm tackling this mindset head-on because it's holding so many short-term rental and glamping site owners back from using one of the most powerful marketing tools available to them. Yes, even more powerful than social media!I'll walk you through what actually counts as spam, how GDPR actually works for your business rather than against it, and why a small engaged list will always outperform a massive uninterested one. We'll also cover the three questions you should ask before hitting send on any email campaign.If you've been avoiding email marketing because you're terrified about being annoying your past guests or getting GDPR wrong, this episode will help you see it differently.Email marketing isn't spam when it's done right – it's just good old hospitality.---Key Takeaways:Sending emails to subscribers who opted in is NOT spam – it's permission-based marketingEmail marketing returns £36-42 for every £1 spent, compared to £2.80 from social mediaA small engaged email list will always outperform a large uninterested oneAlways include a working unsubscribe link and make it easy for people to opt outBefore sending any email, ask: Is it timely? Is it relevant? Is it permission-based?Don't fear people unsubscribing – you don't want to pay to email people who aren't interested in hearing from anymore!---Further resources:Start email marketing with ease using Mail Chimp - access step-by-step training in my marketing club membership---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

Let's talk about something that trips up so many hosts – marketing promotions. You know the sort: giveaways, discounts, special offers. They can be brilliant for filling gaps and growing your audience, but get them wrong, and you'll land yourself in what I call "marketing jail."No, there won't be sirens or handcuffs, but you might end up with angry guests, awkward refund requests, or even your social accounts shut down. And if you're really unlucky, you could find yourself in proper legal hot water.In this episode, I'm walking you through the three big promotional pitfalls I see short-term rental and glamping owners fall into all the time.We'll cover the UK rules around giveaways and prize draws (yes, there are actual regulations!), what Meta allows on Instagram and Facebook (spoiler: they have very different rules despite being the same company), and how to handle those dreaded messages from existing guests who want your new offer applied to their existing booking.I'll share why promotions are one of the most complained-about marketing activities in the UK, and how to protect yourself with proper terms and conditions. Because honestly, you don't want to accidentally turn your free prize draw into a lottery, or be forced to give away a peak summer weekend because you weren't specific enough about your prize.If you're thinking about running any kind of promotion, this episode will help you do it properly without the headaches.---Key Takeaways:Prize draws must be free to enter – never require a purchase or booking to participateAlways have clear terms and conditions that specify who can enter, what the prize is, when it's valid, and any exclusionsInstagram and Facebook have different rules for promotions, even though they're owned by MetaBe strategic about why you're running a promotion – don't just do it for vanity metrics like follower counts---More resources:Check out my Promotions & Offers training - available in THE FULLY BOOKED BUSINESS CLUB™.---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week I'm chatting with Katie Colella, a meta ads specialist who knows her stuff when it comes to Facebook and Instagram ads. And yes, they can work for short-term rentals and glamping sites – when done properly!We're cutting through the myths around paid ads. Katie explains why so many hosts think ads don't work (spoiler: they've probably just hit the boost button and hoped for the best), and what you actually need to do to make them effective.In this episode, we talk about why the boost button isn't your friend and the difference between traffic ads and lead ads. Katie shares how to target your ideal guests without wasting money, and why building your email list matters more than vanity metrics. We also discuss when ads are worth the investment and, just as importantly, when they're not.Katie's been running ads for years and actually owned a B&B herself, so she gets the challenges we face. No fancy jargon here – just practical advice on whether ads could work for your short-term rental business.If you've been curious about Facebook ads but worried about throwing money down the drain, this episode will help you decide if they're right for you.---Key Takeaways:Don't dabble with ads – either do them properly with a strategy or don't botherThe boost button is not a marketing strategy (seriously, stop using it!)Lead ads can help you grow your email list, which you actually own (unlike your social following)Target your ideal guests based on interests and demographics – the precision is powerfulTest properly before dismissing ads – £50 spent randomly won't tell you anything usefulVideo view ads can keep you top of mind on a tiny budget (even £1 a day helps)---Find out more about Katie:Visit her WebsiteConnect on Instagram---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

Welcome to Season 5 of the podcast. Today, I'm diving into why building your own website might be silently holding your business back!With over 30 years of marketing experience and 80+ website audits under my belt, I have seen three recurring pitfalls of DIY websites that can drain your time, energy and profits.The importance of your biggest marketing asset to your short-term rental business cannot be overlooked. The guest web user experience is an art and I will show you that a pretty website isn't enough if it doesn't convert visitors into paying guests.From the need for clear navigation to the necessity of mobile optimisation, I share why a professionally built website is your most powerful marketing tool.This episode will show you how to get your website firing on all cylinders. Do check out my FREE Website Audit Checklist in the shownotes below...---Key Takeaways:DIY websites can be damaging your brand and holding your business back and harming your profits.In just six seconds, your website needs to convince guests to book or you have lost them!Sarah shares the 3 most common pitfalls she sees with websites for short-term rental or glamping businesses today.A professional website is a major marketing asset, not just a pretty brochure - it's essential.Don't skimp on your website; it's your key to attracting guests, driving direct bookings, and boosting the profit in your pocket!---More resources:Get my FREE Ultimate Website Audit Checklist hereMore website marketing training here or why not ask Sarah for a personalised Website Audit of your site---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website.I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind.---Key Takeaways:TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platformAuthentic, UGC-style content significantly outperforms polished professional photography for engagement and conversionsTikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookingsSEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search resultsCreate a seamless booking path by connecting Instagram (with link in bio)---Find out more about Paige:See Paige's websitePaige McNeil LinkedIn---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

Got another DM asking for a free stay? Me too, my inbox is groaning with them right now! Someone with 500,000 followers wants to stay at your property - sounds flattering, but will it actually get you any bookings? Probably not. And that's because most hosts don't understand the massive difference between an influencer and a content creator. They're not the same thing, and getting this wrong can be a costly mistake.In this episode, I break down exactly how to spot the difference and avoid getting burned. Influencers promote your stay to their audience - that's it. One feature, maybe some stories, then nothing. Content creators give you professional photos and videos YOU can use in YOUR marketing for months or years. We're talking 100-200 images and 50-100 video clips. When someone approaches you, check their audience demographics, look at engagement (not follower count), and get everything in writing. If you're serious about making influencer collaborations work for your business, this episode is packed with practical advice to help you make smart decisions that actually drive bookings.---Key Takeaways:Influencers and content creators are completely different - one promotes to their audience, the other gives you marketing assets you can use forever.Reach doesn't equal results - someone with 500,000 followers but low engagement is less valuable than 3,000 engaged followers who match your ideal guests.Always ask for audience demographics before agreeing to anything - where are their followers based, what age, what interests?Get your agreement in writing upfront - how many posts, what content, what rights do you have to use it afterwards?Think long-term relationships, not one-offs - when you find a creator who gets your brand, keep working with them.Brief them properly with a shoot list so you get the specific assets you need for your marketing.---More resources:How To Find The Right Influencer - THE FULLY BOOKED BUSINESS CLUB™---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

OK, let's talk about the elephant in the room - the market has changed, and winging your marketing just doesn't cut it anymore.You've probably noticed that guests are booking later than ever, there's more competition than you can shake a stick at, and your usual marketing tactics aren't working like they used to. Well, you're not imagining things.In this episode, I'm sharing the hard truth about what's shifted in the short-term rental market, backed by real data. But don't panic, I'm also walking you through exactly what you need to do differently to stay fully booked in 2026 and beyond.You'll discover why that "I'll post something when I remember" approach is leaving you invisible when it matters most, and why you need an always-on marketing system instead of scrambling to fill gaps in your calendar at the last minute. I'm talking about email marketing that builds relationships year-round, SEO-friendly blog posts that drive steady traffic, and consistent social content.The truth is, the hosts who launched during the post-Covid staycation boom didn't need polished brands or marketing plans—bookings just flew in. But those days are over. The hosts who'll thrive now are the ones treating their business like a proper business, with a marketing strategy, an action plan, and tracking what's actually working.Because here's the thing, you don't need to do MORE marketing. You just need to do the RIGHT marketing consistently. And that's the exciting part!---Key TakeawaysBooking windows have shrunk by nearly 30% since 2019. Guests are now booking 1 to 3 weeks out instead of 2 months in advance.More competition means pickier guests. There's been massive growth in accommodation supply, so guests are taking their time, comparing options, and waiting for deals before they book.If you're only posting when you panic about calendar gaps, you've already missed the boat because your ideal guests have booked with someone else.The hosts who'll thrive now are the ones treating their business like a proper business with a marketing plan and a brand that stands out.You don't need MORE marketing, you need the RIGHT marketing. It's about having a strategy, being consistent, tracking what works, and ditching what doesn't.---More resources:THE FULLY BOOKED BUSINESS CLUB™---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week, I'm chatting with Sean Ronan from One Acre Wood in Herefordshire, and honestly, his story is brilliant. He and his wife, Annie, went from running a cosy cottage in Norfolk to creating something truly special: two stunning treehouses nestled in 18 acres of woodland that attract both families and romantic couples.Now, launching during a pandemic wasn't exactly ideal timing (we did it as well, so I know that's the understatement of the century!), but Sean and Annie absolutely smashed it. They've built a thriving business through clever marketing partnerships with local businesses, even landing a spot on George Clark's Amazing Spaces. Not too shabby!What I love about their approach is how thoughtful everything is. We're talking copper baths instead of the standard hot tubs, locally sourced materials, and a design that genuinely works for both excited kids and adults wanting a peaceful escape. They've created something that feels authentically connected to the local area, not just another glamping site plonked in a field.Sean's really honest about the challenges of marketing to two completely different audiences—families versus couples—and how they've navigated that tricky balance. He's also refreshingly down-to-earth about hosting, making guests feel welcome without being intrusive. It's that sweet spot we all aim for.The big takeaway? They've deliberately kept it small with just two treehouses. This isn't about cramming in as many units as possible—it's about creating a serene, private experience where guests can actually enjoy nature without feeling like they're in a holiday park.So, if you're thinking about launching something unique in the holiday let world, or you're struggling to differentiate yourself from the competition, this episode is packed with brilliant insights and practical advice that'll get you thinking differently about your business.---Key Takeaways:Strategic marketing and clever partnerships are essential for building direct bookingsWorking with the right channel partners helps you reach different audiencesUsing local materials and craftsmanship creates an authentic experience that sets you apart from cookie-cutter glamping sitesDesigning spaces that genuinely work for both children and adults opens up your potential guest market significantlyPersonal touches and thoughtful hosting transform first-time guests into loyal repeat visitorsListening to guest feedback and maintaining sky-high standards generates the kind of reviews that fill your calendar---Find out more about One Acre Wood:One Acre WoodFollow One Acre Wood on InstagramThe Fully Booked Business Club™---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

If you're serious about ditching those commission-hungry booking platforms and keeping more profit in your own pocket, an email list is hands-down your most valuable asset.I know, social media feels easier. Instagram's pretty, TikTok's trendy, and Facebook... well, it exists. But here's the problem: you don't own any of those audiences. One algorithm change and poof - all that hard work vanishes into thin air. But your email list? That's yours. Forever.So, in this episode, I'm sharing five practical, proven strategies to grow your email list faster than you ever thought possible. And no, you don't need to be a tech wizard or a marketing genius to make this work, I promise!We're talking about proper incentives that actually get people signing up (hint: nobody cares about your "monthly newsletter"), making it ridiculously easy for guests to join your list, and using your social media the right way - as a funnel, not the endgame.I'm also sharing some real examples from my own business because, let's face it, theory is lovely, but you need to know what actually works in practice. This isn't about complicated funnels or fancy software; it's about simple, consistent actions that fill your booking calendar with direct guests who pay you properly.So, if you're tired of handing over your hard-earned income to Airbnb and Booking.com, this episode is your starting point. Grab a cuppa and let's sort your email marketing once and for all!---Key Takeaways:Email marketing is the single most effective tool for boosting direct bookings and profit marginsDitch "newsletter" language - tell people exactly what value they'll get from joining your listMake signup forms easy to find and fill in across your website and booking journeyStrategic incentives (discounts, exclusive offers, free upsells) significantly accelerate list growthUse social media as a traffic driver to your email list, not as your main marketing strategyConsistent email campaigns steadily fill your calendar with profitable direct bookings---More resources:Email Marketing Training---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

In this episode, I'm chatting to Charlotte Hughes, the imaginative brain behind Yorkshire's Scarlet Hen, a unique rental for hen parties and wellness retreats. Charlotte opens up about her unexpected journey into the world of short-term rentals, which began out of necessity when her family home wasn't selling.She's transformed her massive mansion into a party pad that's not only stylish but also caters to the needs of her guests, creating an unforgettable experience. The episode dives deep into the challenges of managing a property that's also your home, the logistics of moving out every weekend, and how to maintain a welcoming atmosphere for guests.Charlotte shares her marketing wisdom and how she's managed to ditch reliance on online booking agents, instead focusing on building her brand and direct bookings. This chat is filled with real life practical tips for anyone looking to navigate the world of short-term rentals while keeping their sanity intact.---Key Takeaways:Ditch the online agents and focus on building your own brand for direct bookingsNecessity really can spark innovation - Charlotte's weekend rental prove it works!Creating memorable experiences for specific groups (like hen parties) leads to incredible reviews and repeat businessOrganisation and routine are absolutely crucial when you're living this double lifeDirect bookings put significantly more profit in your pocket - find creative ways to encourage themBuilding genuine connections with guests makes them more respectful and likely to return---About this week's guest:The Scarlet Hen, Norfolk HouseFollow Scarlet Hen on Instagram---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

Today, I'd like to talk about blogging for a minute. Because I see so many businesses, including short-term rental holiday businesses, that think it's dead and buried!Look, I get it. You're busy doing changeovers, replying to guest enquiries, and trying to figure out Instagram reels (don't even get me started on that!). But here's the truth - blogging is still one of the absolute best ways to get Google to actually notice your holiday cottage or glamping site.Think of each blog post as a brand new doorway for your ideal guests to find you. While you're sleeping, doing the school run, or mucking out the horses (yes, that's me!) - your blog posts are working away in the background, pulling in website visitors who are actively searching for precisely what you offer.I'm breaking down exactly how to create content that your guests actually care about, and talking proper SEO that works, choosing topics that convert visitors into bookings, and why you don't need to be churning out posts every single day to see results.The best bit? This is evergreen content that keeps on giving. Write it once, and it'll be driving traffic to your website for months - even years - to come.That's what I call marketing smarter, not harder!---Key Takeaways:Blogging remains one of the most powerful tools for boosting your Google visibilityFresh, quality content is essential for driving direct bookings to your businessSEO is passive marketing that works around the clock (even while you sleep!) See episode 33 for more on this!Write about topics your ideal guests genuinely care about, not random fluffOne brilliant blog post per month beats ten mediocre ones every timeEvergreen content continues working for you long after you hit publish---More resources & training:Blogging for Online Visibility & Google Rankings - join my membership, THE FULLY BOOKED BUSINESS CLUB™, to access affordable training on blogging---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week, I'm diving into SEO and marketing while you sleep - because who doesn't want their business working hard while they're catching some well-deserved shut-eye?I'm chatting about the reality of getting your holiday business found online without losing your sanity in the process. No fancy jargon or complicated tricks here - just straight-talking advice that actually works for real people running real businesses.Now, I know SEO can feel like trying to crack some mysterious code that Google keeps changing (because, let's face it, they do!). But here's the thing - it doesn't have to be overwhelming or turn you into a tech wizard overnight.So if you've been wondering how to get Google to notice your gorgeous short-term rental or glamping property without staying up all night tweaking keywords, grab a cuppa and let's get into it!---Key Takeaways:SEO isn't rocket science - it's just about helping the right guests find you when they're searchingYour website can be working for you 24/7, even when you're fast asleep (now that's what I call a good employee!)Small, consistent efforts beat massive overhauls every single timeGoogle loves fresh content, but it doesn't have to be perfect - progress over perfection, alwaysDon't get caught up in all the technical stuff - focus on what your guests actually want to know---Further SEO Training:SEO Case Studies: Join my Membership to access the courseSEO Tools:Yoast SEO - Free WordPress Plugin---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick.Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are missing a trick here.Ed's been banging the drum about direct bookings (music to my ears!), and he'll tell you exactly why ditching those booking agents is crucial when you're dealing with larger groups. Meanwhile, Sarah's juggling multiple properties and has some seriously smart marketing strategies that actually work.We're covering everything from ensuring guests return again and again to creating visuals that actually show groups how your space works for them. No fluff, no nonsense - just practical advice that'll help you fill those bigger properties and get more profit in your pocket.---Key Takeaways:Mastering marketing is key to ditching online agents and boosting direct bookings.Growing direct bookings takes simple marketing steps that put more profit in your pocket!Group accommodations are unique and require different marketing strategies than smaller properties, for real.Capturing email addresses from your guests can lead to repeat bookings, so think smart!High-quality visuals and clear info about your property setup are essential for group bookings, trust me.Understanding guest behaviour for group bookings is crucial, especially for special occasions like reunions.---Find out more about this week's guests:Group AccommodationScenic Stays Herefordshire:www.trevasecottages.co.uk www.oldbarnhousehereford.co.uk www.bettwscourtretreats.co.uk---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

Right, let's talk about the elephant in the room - AI and marketing. Everyone's either singing its praises or running scared from it, but where's the middle ground?AI can absolutely be your marketing mate, but only if you don't hand over the room keys completely. I've seen too many businesses churn out content that sounds like it came straight from a robot factory. And trust me, guests can spot that bland, cookie-cutter stuff a mile off!So, what's the reality check on AI?It's brilliant for speeding up your content creation (thank goodness, because who has time to stare at blank screens all day?), but it needs YOUR personality stamped all over it. Think of AI as your enthusiastic intern who's great at research and first drafts, but still needs you to add the brand magic.I'm sharing why your unique story - the reason you got into hosting, that quirky feature of your property, your genuine passion for creating amazing guest experiences - is what actually converts browsers into bookers. No AI can replicate that!Plus, a heads-up about fact-checking. AI sometimes gets a bit... creative with the truth. Always double-check before you hit publish, especially when it comes to local information or specific details about your area.The bottom line? Use AI as your brainstorming buddy and research assistant, but never let it take over your brand voice. Your guests aren't booking a generic experience - they're choosing YOU and your property because of what makes you different.Ready to get AI working for you without losing what makes your marketing uniquely yours? Let's dive in!---Key Takeaways:AI can be your best bud for marketing, just don't let it take the wheel completelyContent created by AI needs your personal touch, or it risks sounding like a robotUsing AI can speed up your content creation, but keep your brand voice in checkAlways double-check the facts AI gives you; it can sometimes make stuff upYour unique story is what makes guests book, so don't lose that in AI-generated contentAI is a tool for brainstorming and research, but you're still the boss of your marketing---Further resources & training:How to prompt AI training---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week, I'm chatting with the fabulous Charlotte Taylor, who runs some absolutely gorgeous self-catering properties - and let me tell you, her story is going to resonate with so many of you!We're getting into the real nitty-gritty of what it's like when you're staring at an empty calendar, feeling that horrible pit in your stomach, and thinking "Right, back to Airbnb it is then!" Sound familiar?Charlotte's been there, done that, and bought the (very expensive commission-paying) t-shirt! She'll tell you exactly how she went from being booked solid to facing a booking drought that had her questioning everything. The panic, the sleepless nights, the temptation to just hand everything back over to the big booking platforms - we've all been there, haven't we?But here's where it gets really juicy - Charlotte discovered that running back to Airbnb wasn't the magic fix she thought it would be. Instead, she rolled up her sleeves and got serious about her direct booking strategy, and the results will make you want to grab a notepad!She's sharing all her secrets about improving her website's SEO without getting bogged down in techy nonsense, how she transformed her email marketing from "meh" to "must-book-now" with offers that actually work, and why her social media game has been an absolute revelation. Wait until you hear about her TikTok success - turns out being real and a bit rough around the edges beats those perfectly polished posts every single time!Charlotte's journey proves that while booking platforms might seem like the easy option, having your own solid marketing plan puts YOU back in the driver's seat. More control, more profit in YOUR pocket, and no more anxiety about algorithm changes or commission hikes!If you're tired of handing over chunks of your hard-earned cash to the big boys and want some proper, practical advice from someone who's walked the walk, this episode is absolute gold!--TakeawaysDitching Airbnb can seem scary, but it opens up new marketing opportunities you never knew existed.Using a pop-up to collect emails can help you build a database to market to directly.Social media isn't just about collecting likes and pretty hearts on your posts. It's about turning those scrollers into subscribers and future guests.The biggest lesson? Stop posting just to feel good about your engagement stats and start thinking about how every single post can help you capture those precious email addresses.--Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week, I'm getting fired up about why playing it safe is actually the riskiest thing you can do for your holiday business. Because when your property looks like every other rental out there, you're basically invisible to potential guests scrolling through endless options. For example, if I see one more listing with grey cushions and "live, laugh, love" signs, I might scream!So, I'm talking about ditching the boring and embracing what makes YOUR place special. Whether that's bold colours, quirky themes, or those little touches that make people go "wow!" - it's time to stop hiding your personality behind neutral everything.I'm sharing my no-nonsense approach to creating those "how did they know?" moments for your guests. From welcome messages that don't sound like they came from a robot, to local recommendations that actually matter - it's the little things that get the five-star reviews.We're also having a proper chat about your brand voice. If you're describing your place as "home away from home" or "perfect for creating memories," we need to talk! Let's find words reflecting who you are and what you offer.The big takeaway? Being different isn't risky - being forgettable is! When you nail your unique style and voice, you'll attract guests who genuinely love what you offer, not just anyone looking for the cheapest bed.--TakeawaysDevelop your signature style and own it! Stop copying what everyone else is doing and create something that screams, "This is us!" Your property should have a personality that guests remember long after they've left.It's the little things that make guests rave about you. Those thoughtful touches - whether it's their favourite biscuits waiting or a handwritten note about the best local pub - turn a nice stay into an unforgettable experience that gets shared on social media.Your design should tell your story from the moment they see your photos. Everything from your colour scheme to your quirky cushions should work together to show potential guests exactly what kind of experience they're going to have.Ditch the boring marketing speak! If your listing sounds like every other "cosy retreat" or "perfect getaway," you're already lost in the crowd. Use language that reflects your actual personality and speaks directly to your ideal guests.--Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

Let's have a proper chat about something I see all the time - and it's driving me absolutely bonkers!I'm talking about the "throw everything at the wall and see what sticks" approach to marketing. You know the one - posting more on social media, sending more emails, running more ads, thinking that MORE automatically equals BETTER results. Well, I'm here to tell you it doesn't work like that.I'm getting straight to the point about why ramping up your marketing efforts without a proper strategy is like trying to fill a bucket with a massive hole in the bottom, and I'm diving into why quality absolutely trumps quantity every single time. It's not about how many posts you share or emails you send - it's about whether what you're putting out there actually connects with your ideal guests.It's time to ditch the scattergun approach and get strategic about your marketing. When you nail this, everything else becomes so much easier - and more profitable.--Key TakeawaysMore isn't always better. Stop thinking that posting 10 times a day or sending daily emails will magically fix your booking problems. It's about getting the RIGHT message to the RIGHT people, not bombarding everyone with everything.Get to know your ideal guest like your best mate. If you're trying to appeal to "anyone who wants a holiday," you're doing it wrong. Dig deep into who they really are, what they worry about, and what gets them excited about booking.Winging it won't work forever. I know planning feels boring, but businesses without a proper marketing strategy are just throwing money down the drain. Get organised, make a plan, and stick to it.Be where your people actually are. There's no point shouting into the void on platforms your ideal guests don't even use. Find out where they hang out online and focus your efforts there.Talk benefits, not features. Nobody cares that you have Egyptian cotton towels - they care about feeling pampered and relaxed. Speak to what they actually want to experience, not just the features (amenities) you've got!Ditch the chaos for clarity. Replace that frantic "post something, anything!" energy with clear, purposeful marketing that moves the needle. Your sanity (and your bank balance) will thank you for it.--Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---

This week, I'm chatting with the brilliant Vicki Jones from 'Tractors and Cream' - and trust me, you'll love her story!Vicki's taking me through their whole journey - from that lightbulb moment when they decided to give glamping a go, right through to the challenges they faced getting everything up and running. But the real goldmine in this episode? How Vicki's using AI to make her marketing life so much easier. We're talking about streamlining social media, sorting out email marketing, and creating content without spending hours staring at a blank screen (we've all been there!).Vicki's proving that you don't need to be a tech wizard to use AI effectively. She's sharing practical, real-world examples of how these tools are saving her time and helping her connect with more potential guests—no complicated jargon - just honest insights about what actually works. If you've been curious about AI but didn't know where to start, or you're drowning in content creation, this episode is absolutely packed with ideas you can pinch for your own business!---Key Takeaways:AI isn't scary - it's brilliant! Seriously, this technology can be a complete game-changer for sorting out your content creation and marketing tasks. No more staring at blank screens wondering what to post!Real talk from a real host. Vicki's sharing the honest truth about what it's actually like using AI in her glamping business - the good, the tricky bits, and everything in between. This isn't theory; it's what works in practice.Get your AI prompts spot on. Don't just ask AI to "write something about my business" and expect magic. The better you get at telling it precisely what you want, the better results you'll get back.Work smarter, not harder! Why create everything from scratch when AI can help you repurpose what you already have? Turn one piece of content into five different posts - that's what I call efficiency!---Handy Links from this episode:Tractors and Cream WebsiteTractors and Cream YouTube ChannelFollow Tractors & Cream on Instagram---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---