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Fox on Podcasting

Author: Thomas Fox

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Sometimes you just have to go meta. After having recorded, produced, hosted and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting.

34 Episodes
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Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Dr. Yolanda Nollie, a US Navy veteran and media governance auditor, about applying audit and compliance concepts to audio, visual, and IP assets in media and creative businesses. Dr. Nollie describes auditing both creators and investors, producing detailed data-driven reports that are transferred confidentially and encrypted, and using audits to help protect IP, support funding decisions, and prevent unfunded liabilities. She explains that audits can be light or in-depth and result in pass/fail findings without “closing down” a business. Ley outlines key concepts such as “shadow IT of media” (risk created by unmanaged asset creation and transfer), IP sovereignty and chain-of-title rigor, “copyright inoculation” at the point of creation, operational drift, decision rights mapping for fiduciary clarity and asset clearance authority, and a hybrid internal/external audit model. Dr. Nollie addresses AI governance risks posed by employees using generative AI on personal devices, advocating embedded technical guardrails and customized “blueprinting” rather than a gatekeeper compliance model, and explains her assessment-to-report-to-remediation approach for identifying and addressing control gaps. They also cover bridging conversations between legal/compliance and creative teams to maintain speed while making outputs audit-ready, and Dr. Nollie shares her background in arts, journalism, media production, podcasting, and documentary work. Resources: Dr. Yolanda Nollie on LinkedIn Clarity for Creatives Website  Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Professor Anika Jackson, a dynamic figure in the podcasting world and an educator at the University of Southern California. Anika shares her journey from club promoter in Kansas City to esteemed podcast consultant and educator. She discusses her extensive background in event hosting, her transition into radio and podcasting, and the foundation of her consulting firm, Your Brand Amplified. Anika elaborates on her teaching roles at USC, where she instructs students on the business and craft of podcasting, emphasizing the importance of personal branding and building a sustainable podcasting career. She also touches on her philanthropic efforts in education, her holistic approach to life, and her collaboration with a former Zen monk on their podcast, Zen Power Hour. Join the conversation to explore the multifaceted career of Anika Jackson and gain insights into the impactful world of podcasting. Key highlights: Professor Jackson’s Journey into Podcasting From Radio to Podcasting Building a Podcasting Business Academia and Podcasting Holistic and Purpose-Driven Leadership Resources:  Anika Jackson on LinkedIn Your Brand Amplified website Your Brand Amplified podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom speaks with Jeff Dwoskin, founder of Stampede Social, to explore the importance of developing a YouTube and Instagram strategy for podcasters. Jeff emphasizes YouTube’s potential as a major search and discovery engine, recommending that podcasters utilize the platform even if only for audio content. He shares insights on creating impactful video content, optimizing with SEO, and leveraging YouTube shorts for maximum visibility. The conversation also touches on integrating social media assets, adapting strategies to drive engagement, and reaffirming the significance of being present on YouTube to reach broader audiences and remain relevant in a competitive market. Key highlights: The Importance of a YouTube Strategy for Podcasters Understanding YouTube as a Search Engine Metrics and Strategies for YouTube Success Leveraging YouTube Shorts and SEO  Resources: Jeff Dwoskin on LinkedIn Stampede Social Artwork Elaine Capers Art by Elaine  Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom Fox sits down with Eva Sheie, founder of The Axis, to discuss her dynamic career journey from a public radio enthusiast and professional musician to a digital marketing expert specializing in healthcare. Eva shares her experiences working with healthcare providers to build trust with patients through digital platforms, especially through the innovative use of podcasts. She also delves into the ethical and compliance challenges in healthcare marketing, her personal motivations behind founding her own company, and the importance of storytelling in building brand trust. Tune in for insights on integrating podcasts into marketing strategies and transforming patient engagement in the healthcare industry. Key Highlights: Eva’s Journey: From Public Radio to Digital Marketing Discovering the Power of Podcasting Founding The Axis: A Leap of Faith Building Trust Through Storytelling in Healthcare Ethical Boundaries and Compliance in Healthcare Marketing  Resources: Eva Sheie on LinkedIn The Axis Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes podcast maven Paula Sima. Paula discusses her experiences and reflections in the podcasting industry. They reminisce about their recent attendance at Podcast Movement in Dallas and remember the late Todd Cochrane, a significant figure in the podcasting community. Paula shares her journey from podcast attendee to staff member at various podcasting events, highlighting the importance of community and the differences between Podcast Movement and PodFest Expo. The episode underscores the value of connections and the impact of influential personalities like Cochrane, Chris, and Katie Krimitsos in shaping the podcasting world. Key highlights: Remembering Todd Cochrane Role and Experience as a Stage Manager Podcast Movement vs. Pod Fest Expo The Unique Community of Pod Fest Expo Resources: Paula Sima on LinkedIn Talk Shit With P Podcast  Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Podcasting Hall of Fame Chairperson Rob Greenlee. Rob is a prominent figure in the podcasting industry. He and Tom discuss the evolution of podcasting, including the shift from audio to video content, the business consolidation within the industry, and the increasing importance of monetization. Rob shares insights on the potential of local podcasts for businesses and the potential impact of AI on the medium. They end with a reflection on the late Todd Cochrane’s contributions to podcasting. Rob also talks about his current projects, including his work with multiple podcast networks. Key highlights: Current Projects The Evolution of Podcasting Podcasting Hall of Fame Future of Podcasting Tribute to Todd Cochrane  Resources  Rob Greenlee on LinkedIn Website Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Reena Friedman-Watts, fellow podcaster and co-host of the upcoming podcast conference Speke Fest Houston. Reena discusses her fascinating career trajectory, which began with her work at NPR during college, continued with her stint on the Jerry Springer show, and ultimately led to her involvement in the world of podcasting and television production. Reena shares her experiences in the entertainment industry, her transition to podcasting with her show ‘Better Call Daddy,’ and how she crafts compelling interviews. They also discuss her upcoming event, Speke Fest Houston, highlighting the unique venue, event details, and the diverse lineup of speakers. Reena concludes with some of her memorable interviews and the invaluable lessons learned along the way. Key highlights: Reena’s Professional Journey Begins From Jerry Springer to Hollywood Transition to Reality TV and Family Life Launching a Podcast and Memorable Interviews Speke Fest Houston: A Unique Podcasting Event  Resources: Reena Friedman Watts on LinkedIn Speke Fest-Night of the Living Pod Better Call Daddy Podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, host Tom Fox welcomes Dave Polykoff, the founder of Zenpost and the Personal Brand Blueprint podcast. Polykoff discusses the importance of content creation and personal branding for busy founders, sharing insights into how he streamlined his content creation process through Zenpost, a done-for-you content service. The conversation explores the benefits of podcasting as a business model and how to develop a distinctive hosting style. Polykoff also discusses the comprehensive use of Notion for managing content workflows and automations. The episode concludes with a discussion on the importance of having a clear mission and strategy for personal branding. Key highlights: Dave Polykoff's Background and Zen Post The Value of Podcasting for Businesses Developing Your Hosting Style Guest Preparation and Best Practices Using Notion for Podcast Management The Importance of Personal Branding Resources: ⁠Zenpost Website⁠ ⁠Personal Brand Blueprint Podcast on YouTube⁠ ⁠Zenpost on LinkedIn⁠ Follow Dave Polykoff on: ⁠LinkedIn⁠ ⁠Instagram⁠ ⁠PodMatch⁠ Tom Fox ⁠Instagram⁠ ⁠Facebook⁠ ⁠YouTube⁠ ⁠Twitter⁠ ⁠LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Dave Jackson, a podcasting veteran and educator. Dave Jackson is the head of podcasting at Podpage and the founder of the School of Podcasting. He is also an author and a member of the Podcast Hall of Fame. Join Tom Fox as he welcomes Dave Jackson, a podcasting pioneer, to discuss the evolution of podcasting from its early days to the present. Dave shares his journey from chiseling podcasts out of stone to becoming a key figure at Podpage, a platform that enhances the listener experience. With insights into monetization, community building, and maintaining integrity, this episode is a must-listen for aspiring podcasters. Key highlights: The Evolution of Podcasting Monetizing Podcasts Building a Podcast Community Ethics and Integrity in Podcasting Overcoming Fear in Podcasting Garth Brooks and Self-Doubt Podcasting Insights and Recommendations We’d love to hear your thoughts on this episode! Leave a comment, share your feedback, and don’t forget to like and follow for more insightful discussions. Resources: Dave Jackson on LinkedIn Podpage Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. Last time, we had Rory Paquette, host of several podcasts, including The Podcaster Nation and The Power of Man. Today, Rory interviews Tom about his experiences in podcasting. This podcast first appeared on The Podcast Nation. Tom shares his journey from practicing law to becoming a prominent figure in the field of legal and regulatory compliance podcasting. He discusses the creation and growth of his Compliance Podcast Network, his unique strategy of integrating compliance lessons into diverse topics like Star Trek and Sherlock Holmes, and how he effectively monetizes his content. Tom also highlights the importance of social media assets and offers insightful advice for indie podcasters. Listeners will gain valuable insights into niche podcasting, content creation, and monetization strategies. Key highlights: Introducing Tom Fox: The Voice of Compliance Monetizing Compliance Podcasts The Power of Social Media Assets Innovative Podcast Ideas and Network Expansion The Birth of the Texas Hill Country Podcast Network Learning from Mistakes: The Podcasting Journey Daily News Podcasts: Owning Your Space Resources: Rory Paquette on Facebook The Power of Man podcast The Podcast Nation podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom welcomes Rory Paquette, host of several podcasts, including The Podcaster Nation and Power of Man. Rory shares his journey from sales to podcasting and his mission to elevate and unify the podcasting community. He discusses the challenges and successes of his various shows, the importance of creating a safe space for men to be vulnerable, and his belief that every business should have a podcast. Rory also provides insights into what makes a good podcast host, the value of engaging with social media, and his experiences with PodMatch. The conversation examines the impact of his work on listeners and the broader podcasting community. Key highlights: Rory’s Mission in Podcasting The Podcaster Nation Vision The Appeal of Podcasting Podcasting as a Business Tool Resources: Rory Paquette on Facebook The Power of Man Podcast The Podcast Nation Podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom welcomes Robert Riggs, a true crime podcaster who uses AI in his entire podcast production process. Originally from Paris, Texas, Robert Riggs embarked on his professional journey with aspirations in architecture, studying at Texas A&M University. However, his career trajectory took a transformative turn after his experience with a congressional committee, where the exposure to the power and impact of journalism ignited a new passion within him. Encouraged by notable figures such as CBS correspondent Bob Schieffer, Riggs shifted his focus to television journalism, where he spent over 30 successful years uncovering and sharing crucial stories with the public. Despite his initial pursuit of architecture, Riggs’s experiences in politics and media unveiled his true calling in journalism, leading to a distinguished career that combined his creative talents with a commitment to investigative reporting. Key highlights: Architectural Studies Sparked Journalism Career Success Crime Podcast: Pandemic Sparked Transition to Sensational Stories AI-Powered Creativity: Enhancing Writing and Insights AI Technology’s Impact on Law Enforcement Security Resources: Texas Crime Stories on Amazon.com Freed To Kill (YouTube) True Crime Reporter Podcast  Connect with Robert Riggs True Crime Reporter on Facebook Robert Riggs on LinkedIn True Crime Reporter on Instagram Artwork Elaine Capers Art by Elaine  Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom welcomes Jeff Dwoskin, co-founder of Stampede Social, for an in-depth discussion on the latest trends in social media strategy that impact podcasters. They delve into Facebook’s newest report, the Widely Viewed Content Report, revealing that the platform’s algorithm increasingly favors posts without external links. With only 2% of posts containing links getting significant views, Jeff shares several actionable strategies for podcasters to increase organic reach, such as using DM automation tools like Stampede Social for sharing content links. They also explore the potential for ongoing engagement with listeners through direct messaging (DM), transforming casual followers into engaged fans. Jeff provides insights on the importance of updating giveaways and calls to action to maintain audience interest and hints at upcoming features for Stampede Social in 2025. Lastly, Jeff touches upon the podcast conference scene, sharing his potential plans for attending events like Podcast Movement in Dallas. Key highlights: Exploring Facebook’s Latest Report Social Strategy for Podcasters Challenges with External Links on Facebook Solutions for Podcasters: Stampede Social Maintaining Fresh Engagement Resources: Jeff Dwoskin on Linkedin Stampede Social Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting and gets ready to be inspired to start your own podcast. In this episode, Tom visits Arielle Nissenblatt, a podcasting expert with a rich career journey that includes Squadcast, Castbox, Descript, and Audily roles. Arielle shares her love for podcasts, which began as a listener and turned her passion into a career through relentless networking, starting a podcast studio, and eventually working for various podcast companies. Arielle talks about her current role at Audily, where she heads the Pinwheel division, focusing on chat casts and B2B podcast production. She emphasizes the importance of creating high-value content and the flexible use of various formats to engage target audiences effectively. The conversation delves into the international podcast scene, noting differences in enthusiasm and advertising prevalence between the U.S., Europe, and Asia. Arielle also highlights her strategies for successfully navigating podcast conferences and the importance of staying active on platforms like LinkedIn. For businesses looking to leverage podcasts, she offers insights into making content that resonates with audiences and potential advertisers. The episode is a treasure trove of tips and trends for both new and seasoned podcasters. Key highlights: Arielle’s Journey into Podcasting Working at Audily Podcast Marketing Strategies Podcast Conferences and Events Future Trends in Podcasting Resources: Connect with Arielle on Linkedin Audily EarBuds Podcast Collective Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom is joined by Bubba Startz, a South Dakota-based podcaster with a deep passion for local music and community engagement. Bubba shares how his initial foray into podcasting began to showcase his friends in the local music scene and has since expanded into a multi-channel network featured on the C-Suite Radio Network. Bubba emphasizes the importance of using technology to build personal connections, even in sparsely populated areas. He outlines his various projects under ‘The Scene Projects’ umbrella, including the Songwriter Showcase and the Get Better Together series, as vehicles to bring local talent into the spotlight and foster a sense of community. Bubba also touches on his political podcast efforts to hold local and state representatives accountable and engage the public in meaningful political discourse. Key highlights: The Growth of Podcasting Supporting Local Musicians The Power of Personal Connections Expanding the Scene Projects Political Engagement and Local Government Resources: Connect with Bubba on LinkedIn The Scene Project On YouTube  Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. Today, we begin a three-part series on honoring excellence in podcasting and the Agora Awards. In this second episode celebrating the Compliance Podcast Network Agora Awards, host Nick Gallo introduces four guests and hosts of their own podcasts: Mike Volkov, Matt Kelly, Mike DeBernardis, and Karen Woody. In this episode, we stress the importance of being listenable and engaging rather than rigidly adhering to a set script when discussing compliance issues. Reflecting on experiences from 14 to 15 years ago, it’s clear that a heavily scripted approach can fall short. All our guests agree that a more conversational format resonates better with audiences. We focus on meaningful dialogues, keep episodes concise, typically around 20 minutes, and highlight the value of slowing down and prioritizing listener engagement over extensive, pre-planned talking points. Key highlights: Engaging Podcasting Evolution with Compliance Into the Weeds Building a Good Conversation Podcast Length and Ambitions Resources: Matt Kelly Compliance into the Weeds Everything Compliance Karen Woody The Woody Report Classroom Insiders Succession-the Final Season Everything Compliance Mike DeBernardis All Things Investigation Mike Volkov Corruption, Crime and Compliance
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. Today, we begin a three-part series on honoring excellence in podcasting and the Agora Awards. We visit with Ajay Shamdasani and Jonathan Armstrong, both award-winning international podcasters. In this inaugural episode of the Compliance Podcast Network Agora Awards, Tom introduces two guests, Ajay Shamdasani and Jonathan Armstrong, both leaders in compliance and podcasting. Ajay, a veteran writer, editor, and researcher based in Hong Kong, discusses his background, the inception of his podcasting career, and the themes explored in his shows Regulatory Ramblings and Reglex Perspectives. His approach emphasizes the art of conversation and engaging discussions on law, regulation, and technology. Jonathan Armstrong, a UK data privacy and protection expert, shares insights into his podcasting journey with shows like Life with GDPR and Tech Law 10. He elaborates on how his background in broadcasting as a child influenced his podcasting style today. The conversation explores the role of podcasting in compliance, the challenges and rewards of starting and maintaining a podcast, and key moments from their podcasting careers, including hard-hitting episodes on modern slavery and AI. Key highlights: Ajay’s Podcasting Journey and Insights Jonathan’s Podcasting Journey and Insights The Art of Podcasting: Strategies and Reflections The Podcasting Scene in Asia The Podcasting Scene in the UK and EU Podcasting Highlights and Memorable Moments Resources: Ajay Shamdasani Regulatory Ramblings (a joint production of HKU’s Faculty of Law and FinTech Academy) The Reglex Perspective (produced by Reglex) LinkedIn Profile Heart of the Matter (produced by Conventus Law) Jonathan Armstrong Life with GDPR Tech 10 Law Punter Southall LinkedIn Profile
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom explores how podcasters can use Podcast Seasons to expand their creativity and profitability. Tom discusses the limitless possibilities of podcasting, emphasizing that creativity and imagination can drive the growth and engagement of a podcast. He shares his experiences running two podcast networks: the Compliance Podcast Network, a legal and regulatory compliance network, and the Texas Hill Country Podcast Network, a personal interest podcast network, focusing on the stories of people, places, and things from the Texas Hill Country. He elaborates on his innovative use of podcast seasons to offer diverse content, enhance monetization, and attract new audiences. Examples from his shows include compliance-themed series rooted in popular culture, such as Sherlock Holmes, Star Trek, the MCU, and Shakespeare, and regionally focused podcasts highlighting local artists and events. He also touches on effective communication with your audience, leveraging existing content to create new assets, and tailoring marketing strategies to feature-focused seasons. Key highlights: Expanding Podcast Growth with Seasons Innovative Podcast Series and Themes Exploring Podcast Seasons: Case Studies Repurposing Content for New Seasons Creating Other Assets from Podcasts Engaging with Your Audience and Marketing Strategies Resources: Compliance Podcast Network Texas Hill Country Podcast Network Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom sits down with Megan Dougherty for an in-depth discussion on leveraging podcasting as a strategic business tool through her ‘Podcasting for Business 2024’ conference The Podcasting for Business Conference, which Megan founded, focuses on enhancing sales, brand awareness, and relationship building through podcasts. Learn about optimizing podcasts to align with business goals and hear about new voices and innovative strategies discussed at this year’s conference. Key topics include the critical role of show notes for SEO and relationship building, integrating social media marketing, and boosting discoverability via video. Megan also shares exciting developments in AI, such as creating chatbots with podcast content and the importance of efficient production processes in the era of video podcasts. Don’t miss this episode for valuable insights and a preview of what’s to come at the Podcasting for Business Conference 2024. Key Highlights: Podcasting for Business 2024 Conference The Unique Needs of Business Podcasters Measuring ROI in Business Podcasting Integrating Social Media Marketing with Podcasting Exploring AI and Chatbots in Podcasting Conference Details Resources: Megan Dougherty on LinkedIn One Stone Creative Podcasting for Business Conference Tom Instagram Facebook YouTube Twitter LinkedIn
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom sits down with Ileana Landon from Megatrax to discuss the transformative power of licensed production music for podcasts and other media. Ileana, the Director of TV, Radio, and Podcasting for North America at Megatrax, shares her journey and delves into the critical legal aspects of using licensed music to avoid copyright issues. She emphasizes the importance of music in creating emotional resonance and narrative depth within audio productions. The discussion highlights how Megatrax offers a wide range of professionally produced tracks across various genres, as well as bespoke compositions, to elevate the quality of any podcast or corporate communication. Ileana also talks about the role of AI in music creation, while expressing a preference for the irreplaceable touch of human musicianship. Key Highlights: Legal Aspects of Using Music in Podcasts The Value of Music in Podcasts Choosing the Right Music for Your Podcast Custom and Bespoke Music Services Future of Music in Podcasts and Conclusion Resources: Megatrax Connect with Ileana on Linkedin Tom Instagram Facebook YouTube Twitter LinkedIn
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