Discover
Getting to Aha! with Darshan Mehta
Getting to Aha! with Darshan Mehta
Author: iResearch
Subscribed: 4Played: 21Subscribe
Share
© 1998 - 2024 iResearch, Inc.
Description
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
202 Episodes
Reverse
In this episode of Getting to Aha!, Darshan Mehta speaks with Garry Ridge, Founder of The Learning Movement and former CEO of WD-40 Company, on why great leadership begins with humility, not brilliance. Garry explains how servant leadership builds high-trust cultures where people feel safe, valued, and motivated to contribute.
He shares practical frameworks like aligning people with purpose to unlock performance, and replacing fear-driven management with “learning moments” that encourage growth. The conversation explores how empathy, candor, and accountability reshape organizations from within. This episode offers a grounded, actionable perspective on leading with intention and creating workplaces where people genuinely belong.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni.
In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Avi Vatsa, co-founder of Dailora AI, about the insights that shape meaningful success. Avi reflects on launching his first venture at 15, rebuilding after losing everything during COVID, and learning the importance of purpose-driven entrepreneurship.
The conversation explores why understanding your “why” matters more than chasing opportunities, how active listening strengthens teams and relationships, and why setting boundaries is critical for sustainable growth. Avi also discusses balancing ambition with inner clarity, arguing that real progress comes not from doing more, but from aligning action with intention and focusing on what truly matters.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees.
In this episode of Getting to Aha!, host Darshan Mehta sits down with Nate Woodbury, CEO of Be The Hero Studios, to challenge the myth that viral videos drive real business growth. Nate shares how a pivotal career shift led him to build YouTube channels generating $1–2M per month in leads by focusing on search-driven, evergreen content. He breaks down the LEAF strategy of targeting hyper-specific questions to capture high-intent prospects, and explains why authority beats attention every time. From leveraging AI to systematise creativity to embracing failure as experimentation, this conversation is a masterclass in sustainable, purpose-driven lead generation.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding.
In this episode of Getting to Aha!, Darshan Mehta sits down with Tom Hunt, Founder and CEO of Fame, a top-five globally ranked B2B podcasting agency, to unpack how 15 failed ventures became the foundation for a $4.5M ARR success story. Tom shares why increasing your failure rate accelerates innovation, and how emotional mastery, not intelligence, is the real entrepreneurial edge. He explains why podcasting is B2B’s most underrated relationship engine, how trust compounds through empathy and communication, and why hiring for attitude beats hiring for perfection. Join us for a conversation that reframes rejection as data, relationships as leverage, and “failure” as the raw material of sustainable growth.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age.
In this episode of Getting to Aha!, host Darshan Mehta sits down with Karl Maier, fractional CFO and founder of Abunden, to unpack why cash flow, not revenue, is the real lifeline of growing businesses. Karl explains why short-term cash projections are non-negotiable, how rapid growth can quietly drain cash, and the three common financial mistakes that derail otherwise healthy companies. From managing vendor relationships to navigating economic uncertainty, this conversation offers practical frameworks entrepreneurs can use to stay nimble, regain control during turbulence, and turn financial discipline into a lasting competitive advantage.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights.
In this episode of Getting to Aha!, host Darshan Mehta speaks with Martin Knox, founder of Chardo Animation, about finding clarity amid creative chaos. Drawing on 30 years in global animation, Martin shares how authentic leadership, deep listening, and transparent decision-making unlock inspired teams and resilient cultures. He explains why emotional resonance matters more than budget, how accuracy upfront prevents costly downstream failures, and why great tools are an investment, not an expense. From navigating industry disruption to leading creatives without stifling vision, this conversation offers practical insights on storytelling, trust, and building order that fuels lasting innovation.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape.
In this episode of Getting to Aha!, host Darshan Mehta speaks with leadership expert Sylvia Lafair about how invisible stress patterns, often learned in childhood, quietly shape our behaviour at work. Sylvia explains why professional challenges are rarely just about skills or strategy, and more about subconscious survival patterns that surface under pressure. Together, they explore how leaders can identify these patterns, bridge the gap between the conscious and subconscious mind, and transform reactive behaviours into intentional leadership. The conversation offers practical tools for clearing the past, improving workplace relationships, and creating lasting personal and professional change.
In this Greatest Hits episode of Getting to Aha!, we’re revisiting a powerful conversation with Hawah Kasat, global humanitarian and co-founder of One Common Unity. Together, host Darshan Mehta and Hawah Kasat explore the transformative power of life’s defining moments. Hawah reflects on how early travels, a passion for peacebuilding, and a deep commitment to connection through education and the arts shaped his path. This discussion dives into themes of personal growth, meditation, curiosity, and moving beyond survival into a life of meaning.
In this Greatest Hits episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education.
In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Mo Elhawary, who has built multiple high-performing ecommerce brands. Together, they explore why solving real customer problems, not chasing trends, is the foundation of durable growth. Mo breaks down the mechanics of mastering cash flow, improving LTV, and navigating economic uncertainty without resorting to cost-cutting shortcuts. He also shares practical frameworks for validating product ideas, managing inventory wisely, and creating customer experiences that fuel retention and word-of-mouth momentum. This conversation offers grounded, battle-tested insights for founders, marketers, and operators looking to scale with clarity and resilience.
In this episode of Getting to Aha!, host Darshan Mehta speaks with Alex Petkas, classicist and Founder and host of The Cost of Glory podcast, about how questioning your definition of success can unlock deeper purpose. Alex shares why he walked away from academic prestige to pursue storytelling, how ancient philosophy shapes modern leadership, and why clarity of values matters more than credentials. Together, they explore the power of Socratic questioning, the dangers of ego, the urgency of time, and the timeless lessons historical figures offer. This conversation reveals how understanding human nature can guide stronger decisions in work and life.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth.
In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, Chief Compliance Officer at Cipla USA, Rita Fragoso, a retired FBI special agent, and Donna Kinsey, a retired Miami-Dade police major, to uncover how defining early moments shaped their careers in law enforcement and leadership.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.



![[Greatest Hits] The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips [Greatest Hits] The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips](https://s3.castbox.fm/f2/93/cd/f33c094e3988e2bbcddcbf3c0572ab9a6d_scaled_v1_400.jpg)

![[Greatest Hits] The Power of Human-Centric Business in an AI World with Gregorio Uglioni [Greatest Hits] The Power of Human-Centric Business in an AI World with Gregorio Uglioni](https://s3.castbox.fm/6b/77/00/f7a3689451ce1ec297e8898206d473c0c7_scaled_v1_400.jpg)

![[Greatest Hits] The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount [Greatest Hits] The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount](https://s3.castbox.fm/e2/7d/26/bb0894dcf5702939b84ce5e70832c006a6_scaled_v1_400.jpg)

![[Greatest Hits] Authenticity Over Ads: Unlocking Content Secrets with Paul Banks [Greatest Hits] Authenticity Over Ads: Unlocking Content Secrets with Paul Banks](https://s3.castbox.fm/1b/85/47/a64477c542ae215b0efdc80f7eab8925ab_scaled_v1_400.jpg)

![[Greatest Hits] Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley [Greatest Hits] Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley](https://s3.castbox.fm/64/a0/cf/f40eaa86f3d0aae487eeca395b995ec7bb_scaled_v1_400.jpg)

![[Greatest Hits] Unlocking the Power of Social Insights with Maz Nadjm [Greatest Hits] Unlocking the Power of Social Insights with Maz Nadjm](https://s3.castbox.fm/c9/56/14/7bd5975137b1efc71fbf55fab34146f88d_scaled_v1_400.jpg)

![[Greatest Hits] Compassion, Critical Thinking, and Change with Hawah Kasat [Greatest Hits] Compassion, Critical Thinking, and Change with Hawah Kasat](https://s3.castbox.fm/45/bf/fa/83222d52582533dcb99850613e3b9f64f1_scaled_v1_400.jpg)
![[Greatest Hits] From English Major to EdTech Leader: John Jorgenson’s Transformative Journey [Greatest Hits] From English Major to EdTech Leader: John Jorgenson’s Transformative Journey](https://s3.castbox.fm/31/81/bb/333bf21e55cb301dea67d85cb57af5cd3d_scaled_v1_400.jpg)


![[Greatest Hits] Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown [Greatest Hits] Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown](https://s3.castbox.fm/4c/0c/b6/c92b452fa5f827ee97712e12e5e8d70322_scaled_v1_400.jpg)

![[Greatest Hits] Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi [Greatest Hits] Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi](https://s3.castbox.fm/61/7a/ec/f6a85ad9282828a17cf3e0bae43fb46985_scaled_v1_400.jpg)

