I’m An Artist, Not A Salesman Podcast

In this powerful and introspective episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with award-winning filmmaker, director, and lifelong creative Jordan Crafton for one of the most vulnerable and inspiring conversations of the season. From his early years as a restless kid searching for belonging, to finding artistic refuge in jazz and storytelling, to becoming a Tribeca Film Festival winner and sought-after visual creative, Jordan’s journey is a testament to perseverance, faith, and relentless belief in purpose.Jordan opens up about how the arts first saved his life, offering him a sense of expression he couldn’t find anywhere else. As he shares, creativity was the one place he felt fully understood. That spark carried him through years of uncertainty, experimentation, and self-discovery. But it wasn’t talent alone that shaped him. It was discipline, faith, and the courage to build a life outside of the expectations placed on him. The conversation navigates Jordan’s experience as a Black creative in an industry marked by both opportunities and contradictions, and how he continues to redefine his artistic identity through every chapter of life.One of the most compelling sections of the episode dives into the season of transition Jordan is currently walking through. He opens up about reconnecting with the younger version of himself, the one who believed without hesitation, dreamed without limits, and saw obstacles as invitations instead of barriers. Through that rediscovery came one of his most meaningful pieces of work: the Brooklyn Santa fiction podcast, a project born from fasting, prayer, and a deep need for clarity when his career hit a period of unsettling stillness. For Jordan, returning to vision meant returning to God’s voice, not the noise of the industry.Listeners also get a gripping look into how Jordan landed his earliest major opportunities, including his long-running creative partnership with Nick Cannon. The story is filled with resourcefulness, persistence, and boldness, from mailing DVDs and critiques to chasing connections across New York. What emerges is a clear portrait of someone who refuses to wait for permission to pursue destiny.Throughout the episode, Jordan and Luis explore themes like creative discipline, identity, purpose, and the unseen emotional layers behind ambition. They reflect on working out as a mental health anchor, how childhood gifts often shape adult calling, and why faith continues to be the stabilizing force behind Jordan’s decisions. With candor and humor, Jordan breaks down the misconceptions of success and shares how his commitment to staying grounded has kept him aligned with who he wants to become.Some of the episode’s standout highlights include:Jordan’s reflections on faith, fasting, and spiritual alignmentHow fearlessness shaped his early filmmaking experimentsThe discipline routines that keep him sharp, creative, and focusedLessons from working alongside major artists and entertainersWhy Brooklyn Santa became a turning point in his creative purposeNavigating ambition without losing integrity or self-awarenessListeners will walk away with a deeper understanding of what it means to pursue artistry with intention, how to stay committed when life plateaus, and why purpose often requires returning to the childlike belief we abandon along the way. Jordan’s story isn’t just a behind-the-scenes look at the entertainment world. It’s an invitation to examine your own calling, your own doubts, and the gifts you may be overlooking.To stay connected, follow host Luis Guzman on all major platforms under I'm an Artist, Not a Salesman. Subscribe for more conversations that explore the heart of creativity, purpose, and personal evolution. If this episode resonates with you, share it with someone who needs encouragement, leave a rating, and join the community of listeners committed to growth, authenticity, and artistic truth.

Cuban Link is more than just a name in hip hop—he’s a storyteller, a survivor, and an artist with a legacy rooted in both pain and perseverance. In this raw, unfiltered episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Cuban Link to trace the incredible journey from escaping Cuba as a child during the Mariel boatlift to becoming a lyrical force in the Bronx during the golden era of hip hop.At just five years old, Felix Delgado—known to the world as Cuban Link—boarded a crowded boat from Havana to the U.S., escaping political oppression alongside his family. That harrowing journey, filled with danger, violence, and even sharks in the open sea, became the foundation of a life built on survival. From a chaotic refugee camp in Key West to the gritty streets of the South Bronx, Cuban Link's story unfolds like a movie—but it's all real.This episode dives deep into the moments that shaped him—as a man, an artist, and a loyal brother to the late, great Big Pun. Listeners will hear how a chance meeting on a Bronx basketball court sparked one of hip hop’s most iconic friendships. Their bond went beyond music—it was a brotherhood forged in shared dreams, competitive spirit, and lyrical respect.From their days freestyling in the streets to forming the Full Eclipse Crew, Cuban Link and Big Pun sharpened each other's skills long before the world knew their names. Eventually, their talent caught the attention of Fat Joe, leading to Cuban’s involvement with Terror Squad. But as fame rose, so did tensions. Cuban Link doesn’t shy away from discussing the public fallout with Fat Joe, the internal politics of the industry, and the personal heartbreak that came after Pun’s death.You’ll also hear about:Cuban Link’s early rap name (Phil Ski) and his musical evolutionWhy his dad’s criminal past actually saved their family during the Mariel exodusHow growing up in Puerto Rico and then the Bronx influenced his voice as an MCHis academic life—graduating with an 85 GPA and even going to college—while living a double life in the streetsThe real story behind the verse he gave to Big Pun for “Still Not a Player”How he went from working overnight shifts to quitting on the spot to appear in his first major music videoThis episode is a time capsule of 90s hip hop, Latino culture in America, and the tension between art and industry. Cuban Link opens up about the joy of early success, the bitterness of betrayal, and the pride of knowing he never compromised his pen. From cracking jokes with Pun at funerals to being name-dropped in some of the era’s most iconic verses, his stories are vivid, emotional, and unforgettable.Whether you grew up blasting Capital Punishment on your Walkman or are just discovering the depth of East Coast hip hop history, this episode is required listening. It’s more than nostalgia—it’s a meditation on what it means to stay true to your art, your story, and your roots.Want to support the show or get involved?Follow I'm an Artist, Not a Salesman wherever you get your podcasts.Leave a rating or review to help others discover the show.Connect with host Luis Guzman and stay updated on future episodes by visiting our official site or subscribing to our newsletter.For behind-the-scenes stories, guest updates, and episode extras, join our mailing list and follow us on all major platforms.This is not just another hip hop podcast. It’s a space where stories matter—and this one hits deep.

In this powerful and deeply human episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with a returning guest who’s more than just a local legend—he’s a living symbol of resilience, authenticity, and craftsmanship. Meet Al Santillo, the owner of Santillo’s Brick Oven Pizza in Elizabeth, New Jersey, a family business with over a century of history and flavor baked into every slice.Al’s story has everything: generational legacy, loss, community redemption, and the unwavering pursuit of mastery. Earlier this year, a devastating fire tore through Santillo’s beloved pizzeria, threatening to end a business that had become both a cultural landmark and a culinary icon. But where many would have folded, Al got to work. And in this episode, he shares exactly what it took to rebuild—not just the physical space, but the spirit behind the oven.From his old-school bread route days as a 7-year-old hustling loaves door to door, to hospital stays and near-death experiences, Al opens up like never before. He walks us through the fire on January 6th, the aftermath, and how the community—including Barstool’s Dave Portnoy—stepped up in an incredible way to support him. Portnoy’s viral pizza reviews and emergency fundraiser campaign gave Santillo’s a second chance, but it’s Al’s grit, wisdom, and work ethic that make this comeback story unforgettable.In this episode, we dive into:How Santillo’s Pizza became a national treasure through word-of-mouth and artisan-level qualityThe brutal reality of zoning laws, insurance headaches, and rebuilding a historic oven brick by brickWhy every bite of his pizza tastes different—and why that matters to people who care about foodAl’s reflections on work ethic, discipline, and what his father taught him about worry and purposeHis time in the Air Force, how military service shaped his mindset, and why legacy matters more than everHow modern tech (from Instagram to exhaust fan specs) is shaping old-world businesses in new waysWhether you’re a creative, a business owner, a foodie, or someone navigating your own comeback, this conversation will resonate deeply. Al’s philosophy is simple but powerful: “Pizza is my art. I make it, you like it, and that’s it.” But behind that simplicity is a lifetime of sacrifice, hard-earned lessons, and deep roots in a way of life that’s becoming increasingly rare.You’ll also hear wild dream sequences from his post-surgery recovery, insights into artisan pizza techniques, and stories that span generations—from door-to-door bread deliveries in the ‘60s to the city council meetings of today. Al doesn’t hold back. His words are unfiltered, thoughtful, and often funny in that classic Jersey way. You’ll come for the pizza lore—but you’ll stay for the soul.If you’ve ever wondered what it takes to keep a small business alive for three generations, this episode is your blueprint. It’s also a masterclass in humility, resilience, and what it means to truly love your work. Al Santillo isn’t just making pizza—he’s preserving a culture, a community, and a way of doing business that doesn’t cut corners or chase trends. And we need more of that in the world.Like what you heard? Here’s how you can stay connected:Follow the podcast: Subscribe to I'm an Artist, Not a Salesman on Spotify, Apple Podcasts, or wherever you listen.Leave a review: Your feedback helps us grow and bring on more incredible guests like Al Santillo.Follow Luis Guzman: Keep up with Luis and future episodes by following him on Instagram and LinkedIn.Want to support Santillo’s Pizza? Visit their location in Elizabeth, NJ when it reopens, or follow along on their social media for updates.Thanks for listening. And remember—sometimes the most powerful stories come from the people who never stop showing up, even when the oven burns down.

In this deeply personal and powerfully inspiring episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with a powerhouse couple who’ve turned personal pain into professional purpose— Harry and Liz Paige, the founders of Team Aggressive, one of New Jersey’s most resilient and successful real estate teams.Their story is not one of overnight success. It’s one of rock bottom moments, spiritual awakening, and the kind of emotional honesty most people spend a lifetime avoiding. Harry shares his journey through addiction, leukemia, incarceration, and the devastating loss of his brother. Liz opens up about her own battles with abandonment, love addiction, and the quiet trauma of growing up without consistent emotional support. Together, they didn’t just build a family—they built a brand.Listeners will walk away with raw insight into:What it really takes to leave addiction behind and rebuild a life with purposeHow inner child healing and trauma work shows up in adulthood and relationshipsWhat it means to lead a faith-based business and stay grounded through adversityThe realities of building a business with your spouse—without losing your marriageHow Team Aggressive became a force in real estate, rooted in loyalty, grit, and GodBut what makes this episode stand out isn’t just the resilience—it’s the honesty. Harry doesn’t sugarcoat his past. He talks openly about his time in jail, losing his brother to addiction, battling through a complex medical history, and struggling with the demons that still creep in on the hard days. Liz, in contrast, offers a measured, thoughtful counterbalance. She brings emotional intelligence, empathy, and a deep understanding of how childhood wounds can follow us into boardrooms, bedrooms, and beyond.This episode is a blueprint for anyone who’s ever thought they were too broken to build. Whether you’re navigating your own healing journey, trying to grow a business, or wondering how to support a partner with deep-rooted trauma, this conversation is full of wisdom, accountability, and real-life strategy.The couple also shares practical tips on building a successful real estate business in today’s market:How to know when to leave a job that no longer aligns with your valuesThe importance of defining your personal "why" before chasing growthWhy self-awareness is more important than sales training in entrepreneurshipHow they use faith, structure, and consistency to show up daily as parents and professionalsThis isn’t your typical podcast episode about business. It’s about the work you do on yourself before any success becomes sustainable. It’s about what happens behind the scenes, when the lights are off and the crowd is gone. It’s about the power of prayer, partnership, and putting one foot in front of the other—even when everything in your past tells you to give up.If you’ve ever doubted your ability to start over, grow through pain, or love someone through their healing, this episode is proof that it’s possible.To connect with the guests:Follow Harry Paige on Instagram @harrypaige and check out their real estate team at www.team-aggressive.com. Liz can also be found on Instagram at @lizpaige, where she shares insights into mindset, motherhood, and real estate from a woman’s perspective.To support the show:Subscribe to I'm an Artist, Not a Salesman on Spotify, Apple Podcasts, and YouTube. Don’t forget to leave a review—it helps new listeners discover the show. Follow Luis Guzman on Instagram @imanartistnotasalesman for behind-the-scenes content, guest announcements, and upcoming episodes.This isn’t just a podcast. It’s a movement—one story at a time.

What does it take to balance leadership, family, and community while guiding a diverse city into its next chapter? In this episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with Mayor Raymond Giacobbe of Rahway, New Jersey, for a powerful and deeply personal conversation about resilience, service, and vision.Mayor Giacobbe shares his journey from growing up as a lifelong Rahway resident to becoming a small business owner and eventually stepping into public service. His story reflects both entrepreneurial grit and civic responsibility, beginning with early ventures like running a car wash and a gym, and evolving into his tenure as a six-term councilman and ultimately Mayor. Throughout, he emphasizes the role of mentors, family, and community influences that shaped his path into leadership.This conversation also dives into the mayor’s personal experiences with tragedy and resilience. Mayor Giacobbe opens up about the loss of his daughter Annabella in 2022, and how his wife transformed that grief into hope by creating the Bella Kind Foundation, a program that empowers young women through mentorship and kindness. Through these efforts, her legacy continues to inspire lives in Rahway and beyond. The mayor reflects on how these experiences not only tested his strength but also reinforced his mission to serve with authenticity, compassion, and determination.Listeners will also gain a behind-the-scenes look at the challenges and responsibilities of running a city. Mayor Giacobbe breaks down his philosophy on budgeting, supporting small businesses, fostering diversity, and building a safe and vibrant community. He highlights innovative approaches within the Rahway Police Department, including martial arts training and proactive community engagement, designed to reduce crime and build trust between residents and law enforcement.Some of the most engaging takeaways from this episode include:How early mentorship and family influences shaped Mayor Giacobbe’s leadership style.The entrepreneurial lessons he carried from business ownership into public service.Why authenticity and vulnerability are vital for building trust as a civic leader.The creation of the Bella Kind Foundation and its impact on young women in Rahway.The importance of balancing growth with community needs, from small businesses to large-scale development.His long-term vision for Rahway, including non-residential investment, improved city facilities, and youth opportunities.Throughout the episode, Mayor Giacobbe emphasizes that leadership is not just about policy or titles—it’s about culture, values, and leading by example. Whether it’s keeping Rahway safe, supporting economic development, or engaging with residents through events and the Rahway All Day Podcast, his commitment to transparency and accessibility shines through.This episode is more than a discussion about politics—it’s about the heart of community, the power of resilience, and the belief that progress comes from collaboration. For anyone interested in leadership, entrepreneurship, community building, or simply hearing the story of a man who continues to serve despite immense personal challenges, this episode offers both inspiration and practical insight.Engage with the Show:If you found value in this conversation, please subscribe to I’m an Artist, Not a Salesman on YouTube, Apple Podcasts, or Spotify. Share this episode with a friend or colleague who is interested in leadership, public service, or community growth. To stay updated on new episodes and behind-the-scenes content, follow Luis Guzman on Instagram and visit the podcast’s official channels. Reviews and feedback are always welcome—they help us bring more meaningful conversations to listeners like you.

In this inspiring and high-energy episode of I'm an Artist, Not a Salesman, host Luis Guzman welcomes back a returning guest whose journey has captured listeners’ hearts. Juan “Fat Juan” Alzate, the mastermind behind FJ Films, is more than just a talented videographer—he’s a storyteller who turns life’s most meaningful moments into lasting memories. From sweet sixteens to weddings, nightlife events to brand promotions, Juan has built a reputation for delivering cinematic excellence that resonates with clients and audiences alike.The first time Juan appeared on the podcast, listeners were introduced to his remarkable transformation—from a pharmacy tech to a respected creative entrepreneur. But his story was far from complete. In this second appearance, Juan updates us on the powerful strides he’s made in both his personal and professional life, including his continued journey of sobriety, a 25-pound weight loss, and a thriving videography business that’s now the go-to for capturing unforgettable milestones.Juan shares how he navigated the ups and downs of entrepreneurship while holding firm to his vision. He speaks candidly about overcoming self-doubt, building confidence behind the camera, and the lessons learned from working with diverse clients and unpredictable shoots. Luis and Juan dive deep into what it means to grow a creative business without losing sight of your craft, integrity, or health.Topics explored in this episode include:The turning point that inspired Juan to leave the pharmacy world for creative entrepreneurshipHow his early struggles in sobriety became a source of clarity and driveThe systems and habits that helped him shed 25 pounds and keep the momentum goingBuilding a brand that thrives on referrals and genuine client relationshipsThe importance of authenticity in the competitive world of videographyThe lessons from shooting everything from intimate weddings to large-scale nightlife eventsAs the conversation unfolds, Juan drops invaluable advice for creatives who are struggling to turn passion into profit. He emphasizes that success isn’t about rushing to the next big thing—it’s about consistent action, self-awareness, and putting the client experience first. Luis and Juan also discuss the mindset shifts that happen when you stop comparing yourself to others and start focusing on your own lane.There are plenty of lighthearted moments, too, as the two friends reminisce about past projects, trade behind-the-scenes stories, and reflect on the unpredictability (and beauty) of working in the events industry. Juan’s humor, humility, and gratitude shine through, making this episode both motivating and relatable for anyone on a personal or professional growth journey.Key takeaways from Juan’s story:Your health and your craft go hand in hand—neglecting one eventually hurts the otherCreative work is about relationships as much as it is about skillMomentum comes from small, daily actions that compound over timeSobriety can open new doors for focus, creativity, and authentic livingBeing yourself is the ultimate business strategyThis follow-up conversation also dives into the behind-the-scenes challenges of working in the fast-paced world of event videography. Juan explains how adaptability and problem-solving have been crucial to his success—whether that means dealing with last-minute client requests, unpredictable weather at outdoor shoots, or the technical hurdles that come with capturing live events in low-light environments.He shares valuable tips for aspiring videographers, including how to invest in the right gear without going broke, the importance of networking within your niche, and why consistent follow-up with past clients can lead to repeat business and referrals. Luis and Juan also talk about the evolving landscape of digital content creation, from vertical video trends to the growing demand for same-day edits.

Some people talk about discipline. *Alison Douglas lives it.*In this raw and unfiltered episode of *I'm an Artist, Not a Salesman*, Luis sits down with CrossFit Games athlete and founder of *Nutrition Kitchen*, *Alison Douglas*—a certified force of nature who went from getting fired from her 9–5 to becoming one of the top 30 fittest women in the world… all while running a meal prep company that's redefining what "healthy" actually tastes like.Allison doesn't just lift weights—she lifts people, businesses, expectations, and herself every damn day. She's built a life around showing up, pushing through discomfort, and calling out the B.S. that keeps people stuck. This episode isn't just about fitness. It's about doing hard sh*t and realizing you're capable of way more than the world—or even you—give yourself credit for.Whether you're an artist trying to eat better without giving up flavor, a creative drowning in self-doubt, or a business owner wondering how the hell to scale without burning out, Allison drops nothing but straight-up gold.*We get into:*- How getting fired turned out to be the greatest thing that ever happened to her CrossFit, nutrition for athletes, meal prep, artist podcast, creative discipline, entrepreneurship, fitness journey, wellness, small business, healthy eating, macro tracking, imposter syndrome, personal growth, overcoming failure, food as fuel, fitness mindset, strong women, podcast for creatives, CrossFit Games, nutrition tips, health and hustle, evolving as an artist, goal setting, motivation, mental health, Allison Graddock- The very real connection between food, fitness, and identity - What it really takes to qualify for the CrossFit Games in the 40–44 age bracket (hint: no off days) - Her journey from "just good enough" to "I want more" — and how that mindset changed everything - The business side of *Nutrition Kitchen*: why quality wins over quantity, and why she refuses to mass-produce trash food - Why your food shouldn't be punishment—and how joy, flavor, and health can absolutely coexist - The importance of evolving, even if it means leaving people behind - Her experience battling an eating disorder in college and what finally snapped her out of it - Going through divorce, losing her brother, and deciding to take her life back—on her terms - Why being "too honest" gets her labeled a bitch, and why she's okay with that - The mental game behind pushing yourself when nobody's watching, when you're tired, and when quitting would be so much easier - How to stop settling for "good enough" and build a life that actually feels like yours You'll also hear Luis open up about his own fitness transformation, what it means to carry momentum, and why comfort zones are basically quicksand. This episode goes deeper than macros or muscle—this is about facing your sh*t, owning your truth, and raising the bar, even if it pisses some people off.Because the truth is, not everyone wants to grow. Not everyone wants to evolve. But if you do? If you want more? If you're sick of half-assing your goals or talking yourself out of greatness, then press play.Allison's story isn't clean. It's not curated. It's not some Pinterest version of wellness. It's real. It's hard. It's messy. And it works.She didn't get here by playing it safe—she got here by showing up, doing the damn work, and refusing to settle. If you're ready to eat better, train smarter, and live louder—this one's for you.*Follow Allison on IG* → @allison.nutritionkitch *Check out Nutrition Kitchen* → @nutritionkitch *Order meals, change your life* → nutritionkitch.com *Follow Luis + the IAANAS journey* → @imanartistnotasalesman Listen now on Spotify, Apple Podcasts, YouTube or wherever you tune in.*Rate it. Share it. Text it to the friend who needs to get off their ass and into their purpose.*Because here's the truth—you're either growing or you're dying. So which is it?

What does it take to go from hustling on the streets of Elizabeth, NJ to sitting courtside at NBA games while running a successful sports betting business? Two words: discipline and belief.In this episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with Julian Saavedra—founder of The Parlay Plug—for an unfiltered, emotional, and wildly inspiring look at how he turned his life around and built a business from the ground up.Julian opens up about dropping out of high school in his senior year, leaving home at 18 due to family tension, and falling into the street life just to survive. He shares stories of selling weed on the corner—across the street from a police station—trying to scrape together enough money to eat. But that life wasn’t meant to last. With the encouragement of his mom and the desire to be something more, Julian walked away and started stacking up hours in restaurant jobs, bartending, and eventually grinding overnight shifts at Amazon.While working nights, he spent his days building The Parlay Plug—what started as a personal passion for sports betting turned into a full-on movement. Today, Julian leads a growing team, serves over 10,000 clients, and runs one of the most trusted betting communities on Discord. And it all came from consistency, research, and putting his ego aside to serve others.In this episode, Julian breaks down how he built The Parlay Plug without formal education, how he uses AI to research betting lines, why managing units is the key to long-term success, and how he deals with pressure when clients are counting on him to help them win.But we don’t just talk business.Julian also shares how his relationship with his mom transformed, how he recently reconnected with his dad after 15 years, and why retiring his family is the mission that fuels him now. We get into the mental health side of entrepreneurship, the power of forgiveness, and how a little corgi named Parlay helped keep him grounded during it all.We cover:The origin story of The Parlay PlugWhat it’s like to grow up without a father figureLife lessons from bartending, Amazon, and fast foodLeaving street life behind for something biggerUsing sports as therapy and focusBetting strategy, unit management, and client trustThe impact of AI in modern sports bettingNavigating criticism and emotional clientsRelationship goals with his ride-or-die fiancée JackieThe importance of staying grounded—even with money and successAnd why betting on yourself is always the moveJulian’s journey is a reminder that you can come from chaos and still build something beautiful. You don’t need a degree to succeed—you need consistency, hustle, and a reason to keep going.If you’ve ever felt stuck, overwhelmed, or like your past defines you—this episode will snap you out of that mindset real quick.Quotes from the episode:“All this could be gone tomorrow. The only thing that matters is family, purpose, and how you treat people.”“I work hard so my fiancée doesn’t have to work. But my goal is bigger—I want to retire my mom.”“You can lose four days in a row. But one good day can flip the whole month around. That’s betting—and life.”“A lot of people want success. But they don’t want to be consistent. And that’s where most people fall off.”Whether you're deep in the betting game, building your own creative brand, or just trying to find your way—Julian’s story is gonna hit you. It’s real, it’s raw, and it’s exactly the kind of thing this podcast is all about. Follow Julian: @theparlayplug

What happens when you outgrow the cubicle, outdream the 9-to-5, and finally pick up the camera that’s been calling your name? You get Ludwig Araujo — photographer, brand builder, storyteller, and living proof that you don’t have to sell out to level up.In this episode of I'm an Artist, Not a Salesman, host Luis Guzman chops it up with Ludwig about his journey from working at Verizon to becoming the Chief Brand Officer at Youngry, a disruptive marketing agency that’s creating a home for creatives who’ve been overlooked, underestimated, or straight-up ignored.Ludwig’s story hits hard: from shooting in packed gyms at midnight, to getting flown across the country to capture transformation stories, to redefining what “branding” even means in today’s world. You’ll hear what it’s like to leave corporate security behind and build something with real impact and real soul.Whether you're a photographer, designer, podcaster, or just trying to figure out how to turn your creativity into something that pays the bills without killing your spirit, this one’s for you.What We Get Into:Why Ludwig walked away from a 17-year corporate careerHow photographing his daughter led to a six-figure creative pathLessons from the Shreds era and the fitness photography boomThe difference between working for a brand vs. creating with oneMaking art inside restrictions (and knowing when to walk away)What it takes to be a Chief Brand Officer in a creative agencyWhy artists need to stop doubting themselves and start owning roomsHow Youngry and FlexWork are giving creatives the space to winImposter syndrome, fatherhood, and legacy-buildingMemorable Lines:"I'm not a photographer. I'm an artist with a camera.""The best shoots happen when clients get out of the way and let you be creative.""You’re paying me because I’m the guy—so why am I the one doubting that?""This isn’t about selling out. It’s about showing up—for yourself and your art."Follow Ludwig Araujo:Instagram: https://www.instagram.com/ludwigaraujoTikTok: https://www.tiktok.com/@ludwigaraujoLinkedIn: https://www.linkedin.com/in/ludwigaraujoListen now on YouTube, Apple Podcasts, and Spotify.Subscribe and follow the podcast on Instagram: https://www.instagram.com/imanartistnotasalesmanIf this episode hit you in the feels, share it, tag us, and leave a review—it helps more artists like you find their tribe.

In this episode, Luis sits down with Michael Griz, founder of Fly Three Activewear, to discuss the powerful story behind his family-run apparel brand. What started as a creative project during a snowstorm blackout in late 2023 turned into a thriving business — and a meaningful way for Michael to connect with his two sons, Aiden and Khalib.As a single dad, Michael wanted to teach his boys more than just how to make money — he wanted to prepare them for life. He believed in showing them the value of hard work, discipline, and taking risks. That’s exactly what Fly Three became: a way to instill those lessons through hands-on experience.From creating custom socks for local football teams to building a full activewear line, Michael shares how they turned a simple idea into a growing brand. He opens up about the challenges of balancing his finance career, raising his sons, and growing Fly Three. Whether it’s convincing his boys to help load the truck for a pop-up shop or teaching them to handle rejection in sales, Michael makes it clear that success comes from consistency and effort — even when you don’t feel like it.Beyond business, Michael gets personal about the struggles he's faced along the way. He talks about overcoming challenges as a single dad, dealing with the sudden loss of his mother, and confronting his past struggles with alcohol. His honesty offers powerful insight for anyone going through tough times, showing that growth is possible when you commit to change.Michael also shares how his finance background helped him manage the business side of Fly Three, but admits that learning retail and fashion was a whole new challenge. Interestingly, while they originally targeted teenage boys and young men, they discovered their biggest customer base was actually suburban women — which led to expanding their product line to better serve that audience.As Fly Three continues to grow, Michael is focused on building more than just a business — he’s building a community. Their slogan, “Welcome to the Family,” reflects his commitment to creating a brand that’s positive, encouraging, and supportive.Whether you're an artist trying to build your brand, a parent navigating the challenges of raising kids, or an entrepreneur looking for motivation, this episode is packed with valuable insights and inspiration.Check out Fly Three Activewear online at flythreeonline.com.Follow them on Instagram for updates, new product drops, and behind-the-scenes content: @flythree_activewear.Listeners who DM Fly Three with the word "Podcast" can grab a special discount code as a thank you for tuning in!Where to Learn More About Michael Griz and Fly Three

Food content creator Joshua Berman joins host Luis Guzman to share how he turned career uncertainty and personal struggles into a thriving New Jersey food review brand. Joshua opens up about mental health, therapy, and rediscovering passion, while spotlighting local small businesses through his popular Josh’s Food and Stuff platform.Discover how letting go, mindfulness, and embracing creativity can lead to purpose and success.Tune in for real talk on food, resilience, and finding your path!

Master barber and CEO Michael "Checo" Checo shares his journey from growing up in his father's bodega to building Stache, a thriving barbershop brand in Union, NJ with his partner Chaz Hazlitt. He dives into business growth, balancing fatherhood, creating a nonprofit foundation, and giving back through free haircuts for kids. Tune in for insights on leadership, scaling a barbershop, and staying humble while building a legacy.

Discover how Juan Alzate turned his passion for videography into a thriving business while overcoming life’s toughest challenges. From filming nightlife events to working with top artists like Bad Bunny and 50 Cent, Juan’s journey is one of resilience, self-discovery, and success. Tune in for a conversation on creativity, mental health, and what it takes to achieve your dreams. Don’t miss this inspiring episode!

Meet Chef Antonino “Nino” LoCascio, a professionally trained executive chef and the creative force behind Grano Pizzeria and Tavern in Scotch Plains, NJ. In this episode of I’m an Artist, Not a Salesman, host Luis Guzman dives into Chef Nino’s incredible journey—from his beginnings in a family-run bakery to crafting innovative culinary experiences in some of New Jersey’s top establishments. Discover how a spur-of-the-moment leap into culinary school turned into a 25-year career filled with lessons in leadership, perseverance, and passion. Chef Nino shares his story of transforming Grano into a hub for community, creativity, and unforgettable meals. Along the way, he dishes on the realities of running a restaurant, the power of adaptability, and the art of building connections through food. Don’t miss this inspiring conversation—subscribe now and be sure to visit Grano Pizzeria to experience the magic for yourself.

In this episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with Steve Griggs, the founder of Steve Griggs Design, an award-winning landscape design firm. Known for crafting luxurious outdoor spaces, Steve shares his journey from humble beginnings working alongside his father to becoming a celebrated entrepreneur featured in Forbes, Business Insider, and on Bravo. Steve opens up about the lessons learned in sales, his resourceful approach to business, and how his passion for creating stunning backyard experiences translates into his broader vision for success. From the challenges of managing a business to the thrill of delivering exceptional results, this episode is packed with advice and stories for creatives and entrepreneurs looking to elevate their craft. Tune in to discover how Steve balances artistry with business acumen and why his motto is all about pushing boundaries and delivering excellence.

In this episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with Josh Pele, a celebrity magician, mentalist, and the founder of Josh Pele Magic. Josh shares his inspiring journey from discovering magic at 21 during a trip to Milan to performing for some of the biggest names, including Travis Kelce, Mike Tyson, J Balvin, and more. From his philosophy of continual growth and optimization to the art of reading people, Josh explains how he’s mastered the business side of magic while staying true to his craft. Listen in as he discusses the lessons he’s learned, the challenges of scaling his business, and the importance of creating memorable experiences for his audience—whether they’re children at a birthday party or celebrities at exclusive events. Don’t miss Josh’s mind-blowing magic trick at the end! 🔗 Follow Josh Pele Magic:Instagram: @JoshPeleMagicWebsite: JoshPeleMagic.com 📌 Subscribe for more episodes highlighting entrepreneurial journeys and artistry!

Brian Walter, a Michelin-star executive chef with over 20 years of experience, shares his journey of dedication, artistry, and mastery in the culinary world. In this episode of I’m an Artist, Not a Salesman, host Luis Guzman explores Brian’s rise through the ranks, from his time at prestigious NYC kitchens to shaping the dining experience at 87 Sussex in Jersey City. Learn about Brian’s inspirations, his approach to blending tradition with innovation, and the invaluable lessons he’s gained from decades in the fast-paced restaurant industry. This is a story of passion, discipline, and creating unforgettable moments through food.

In this episode of I'm an Artist, Not a Salesman, Luis Guzman sits down with his longtime friend, Chaz Haslett, an influential figure in barbershop culture, master barber, and creator of Stache Barbershop. Chaz opens up about his path from New Jersey kid with big dreams to grooming celebrities and building a brand with global reach. They dive into his journey, from managing artists in the music industry to co-founding a one-of-a-kind community hub with Stash Barbershop, featuring coffee, craft beer, and more. Chaz shares stories of working with icons like Nas and Method Man, how he balances his family and career, and his legacy-building children’s book co-authored with his daughter. This conversation offers a glimpse into Chaz’s heart, his work ethic, and how he's shaped a unique space in the world of barbering and beyond.

In this episode of I'm An Artist, Not An Salesman, host Luis Guzman sits down with Danilo Bonazza, a globally renowned mosaic artist whose work graces high-profile homes, hotels, and even iconic brands. Danilo shares the incredible journey from his early days in Italy, experimenting with broken glass and sand, to becoming a top-five mosaic artist worldwide. Hear how he overcame financial hardships, skepticism from his own family, and intense career challenges to build his dream. This conversation dives deep into resilience, passion, and the artistic process, offering valuable insights on entrepreneurship and the creative mindset. Danilo's unwavering commitment to his craft has led him to incredible projects for major clients like the WWE, Ivanka Trump, and luxury resorts. With tales of sacrifice, hard work, and the importance of “swinging the axe,” this episode is a must-listen for anyone who dreams of turning their art into a career. Whether you’re an artist, an entrepreneur, or someone in need of a dose of motivation, Danilo’s story will inspire you to push forward and keep swinging. Don’t miss this powerful episode, and remember to subscribe for more inspiring interviews!

What happens when you walk away from a high-profile, Emmy-winning career and decide to tell the truth—your truth—for the first time?In this powerful episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Jamie Tompkins, a former Fox 13 Seattle news anchor turned truth-teller, survivor, and soon-to-be podcast host of Respectfully. Known for her poise in front of the camera, Jamie opens up about what was really happening behind the scenes: from the polished lights of broadcast journalism to the shadows of sexual harassment, burnout, and betrayal within a police department she once believed in.Jamie’s story is more than a career pivot—it’s a deep, unfiltered look at identity, trauma, strength, and what it really takes to reclaim your voice in a world that constantly tries to mute it.In this episode, we explore:Jamie’s rise through the ranks of broadcast journalism and her decade-long career with Fox 13 SeattleThe intense public scrutiny and coded “feedback” women often face in the media industryHow being from New Jersey gave her the grit to push back against workplace culture that tried to flatten her personalityHer transition from the newsroom to working with the Seattle Police Department as Chief of Staff—and how that journey quickly unraveledThis is not just another career story. It’s about:Toxic work environments and how they’re often disguised as “opportunity”Gaslighting, sexual harassment, and how even in positions of power, women are forced to fight twice as hard to be taken seriouslyLeaving behind a life that looked glamorous on the outside but was quietly destroying her from withinCreative rebirth and why podcasting—on her own terms—was the outlet she didn’t know she neededJamie shares the uncomfortable but necessary truth about why she walked away from it all, how she’s healing through honesty, and what her upcoming podcast Respectfully will stand for. She reflects on therapy, fitness, family, and the radical act of saying no more—no more performance, no more compliance, no more pretending.What’s especially striking is her clarity. Jamie doesn’t speak in platitudes—she speaks from the grit of lived experience. She’s unafraid to name names, call out hypocrisy, and discuss the ripple effect of trauma in professional and personal relationships. But this episode is not about bitterness. It’s about freedom.Highlights include:Her early roots in musical theatre and how a chance opportunity turned into a decades-long careerHer surprising detour into police department leadership—and what she didn’t see comingThe emotional toll of workplace harassment and the strength it took to walk awayFinding joy again in things like music, dogs, family holidays, and quiet momentsWhy going to the gym isn’t just physical—it’s mental survivalWhether you're a creative, a professional navigating burnout, or someone recovering from toxic environments, this episode will hit home. It’s raw, it’s real, and it’s a reminder that sometimes, your second act is your best one yet.Want more from this episode? Here’s how to stay connected:Follow the podcast on Spotify, Apple Podcasts, and YouTube by searching I'm an Artist, Not a SalesmanStay in the loop with host Luis Guzman on Instagram and TikTok: @ImAnArtistNotASalesmanLearn more about Jamie Tompkins and her upcoming podcast Respectfully by keeping an eye on her socials and future announcementsIf this episode resonated, share it with someone who needs to hear that it's never too late to start overYour story doesn’t end at burnout. It starts when you take the mic back.