On the House Influencer Marketing Growth Strategies

We are bringing back our most popular episode of 2024! Welcome back to another exciting episode of On the House! Today we're tackling the Super Bowl of the influencer world—how to triple your revenue this Black Friday! 🛍️If you're determined to make this holiday season your most profitable yet, buckle up because we are spilling all the secrets! From the tried-and-true strategies we use for our influencer clients at Notoire Media House to a step-by-step guide on mapping out your content plan in less than a day, we've got you covered. Get ready to have your community hit that 'add to cart' button at record speed!➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!https://notoiremediahouse.myflodesk.com/podcast⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactGET 50% OFF FLODESK: https://flodesk.com/c/NOTOIREMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Think LinkedIn is just for job seekers and corporate suits? Think again. In this episode, I’m joined by Sophie Miller, founder of Pretty Little Marketer and LinkedIn creator powerhouse, to talk about why this platform might just be the most underrated place to grow your brand, build community, and land high-paying opportunities. Sophie shares her top tips for creating scroll-stopping LinkedIn content, building authentic connections, and turning your profile into a client-attracting machine. Whether you’re an influencer, entrepreneur, or marketing pro, this conversation will have you rethinking your entire social media strategy.What You’ll Learn in This Episode:Why LinkedIn is no longer “just for resumes”How Sophie grew a thriving business and community on LinkedInThe types of content that perform best right nowHow to leverage LinkedIn for B2B and brand partnershipsActionable steps to start (or revive) your LinkedIn presence today➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!https://notoiremediahouse.myflodesk.com/podcast⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactGET 50% OFF FLODESK: https://flodesk.com/c/NOTOIREMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

When it comes to affiliate marketing, one of the biggest questions creators face is: should you keep all your links in one place, or spread them out across multiple platforms? On the surface, splitting your links might seem like a smart way to diversify your earnings—but there’s a catch.In this episode, I break down why spreading yourself too thin can actually dilute your numbers, confuse your audience, and ultimately decrease conversions. Your community needs to know exactly where to find you, and when you send them in too many directions, you risk losing sales.But here’s the thing—there are times when splitting your links is the right move. If you have a clear strategy, specific brand deals, and a plan for tracking performance, multiple platforms can work in your favor.You’ll learn:The pros and cons of linking to one platform vs. multipleHow link dilution can hurt your analytics and conversionsWhy clarity and audience habits matter in link strategyWhen it actually makes sense to spread your affiliate links outHow to stay strategic and intentional with your linking choicesWhether you’re just starting out in affiliate marketing or looking to optimize your current setup, this episode will help you make a decision that supports both your revenue and your relationships with your audience.➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!https://notoiremediahouse.myflodesk.com/podcast⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactGET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

What happens when TikTok disappears for a day… and your entire business disappears with it? That’s exactly the scenario that had influencers scrambling earlier this year — and today’s guest, website designer and branding expert Gillian Sarah, is here to make sure that never happens to you.In this episode of On The House, we dive into why influencers (and any online creator) need more than just social media to build a sustainable business. Gillian shares her journey from Etsy doodles to running a full-time web design studio, the surprising sense of community she’s found in the influencer world, and her signature framework for creating websites that actually convert — whether you’re selling your own products, driving affiliate revenue, or growing your email list.We also cover:The “digital land you own” vs. “rented space” mindset every creator needs to understandHow to blend a blog and website into one powerful personal brand hubThe platform Gillian swears by for influencers who love a fresh, creative look (without the coding headaches)Why your homepage needs more than “Welcome to my blog”How to design branding that works year-round — even as your style evolvesIf you’ve been putting off that website project because “Instagram is enough,” this conversation might just change your mind.➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!https://notoiremediahouse.myflodesk.com/podcast⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactGET 50% OFF FLODESK: https://flodesk.com/c/NOTOIREMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

I’m dishing part two of the LTK vs. ShopMy saga—a juicy, side-by-side comparison of how these affiliate powerhouses are rolling out new features, reshaping the creator economy, and giving us plenty to think about. Spoiler: ShopMy may have just thrown the first punch in what I’m calling the Summer of Upgrades™️.I break down ShopMy’s latest revamp, including:✨ A storefront glow-up (hello, searchability & wishlists!)🛍️ Creator-first tools like Circles and AI-powered link visibility📈 Long-tail commission wins that work in your sleepAnd how their vibe is leaning less “mass market” and more “monetize your lifestyle”Then we shift over to LTK’s latest pivot into a more social-first platform. Will it stick? Are creators buying in? Is it giving early-Instagram energy or just a confusing new inbox folder? I’ve got thoughts.If you’re an influencer (or manage one), this episode is your roadmap for deciding where to show up and what platform is giving you the most ROI and peace of mind.➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!https://notoiremediahouse.myflodesk.com/podcast⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactGET 50% OFF FLODESK: https://flodesk.com/c/NOTOIREMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

In this inspiring episode of On the House, Amanda sits down with content creator and storyteller Lucie Fink to dive deep into her decade-long journey in media—from her early days as a neuroscience major producing YouTube shows in college to becoming a creative force at Refinery29 and beyond. Lucy opens up about the defining moments that shaped her career, the power of storytelling, and why editing video content still feels like her true passion—even when it gives her migraines.We unpack the power of outsourcing, how she balances creativity with structure, and why she’s focused on long-form, high-value partnerships over chasing quick wins. It’s a refreshingly honest look at the systems, mindset shifts, and boundaries that keep a creative business running.What you’ll learn:Consistency beats virality: Building a sustainable creator business isn’t about chasing trends—it's about showing up consistently with intentional content that reflects your long-term goals.Delegate before you're ready: Hiring help early (even when it feels premature) can be the game-changer that allows you to scale and stay creatively energized.Negotiation is a skill: Don’t accept the first offer. Learning how to communicate your value and ask for what you’re worth is essential for working with brands.Boundaries protect your creativity: Being disciplined with time and energy—especially around email, social media, and availability—keeps burnout at bay.Your content is a business asset: Treating your creative output like a business (with systems, strategy, and a growth mindset) is what turns passion into profit.Want to connect with Lucie? Follow her on IG: @luciebfink🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop➡️ Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

In this value-packed conversation, we’re joined by brand copywriter and strategist Kaitlyn Parker of Copy Uncorked to talk about all things messaging, positioning, and the evolving role of AI in content creation. Kaitlyn opens up about the full journey of her client process—from strategic discovery to final copy—and offers a behind-the-scenes look at her signature “Messaging Dash.”We also dive deep into how she’s integrating AI tools like ChatGPT and Claude into her workflow (without losing the soul of her writing), the future of brand storytelling, and how copywriters can stay relevant in a fast-changing landscape. Whether you’re a founder, content creator, or fellow creative, this episode will help you think more clearly and creatively about the words you use—and the brand you're building.What you’ll learn:Using AI tools like ChatGPT and Claude for idea generation, editing, and brainstormingCommon mistakes clients make when submitting intake forms using AIHow to tell the difference between AI-generated and human-centered copyWhy strategic copywriters are becoming creative partners—not just service providersVisual branding cues, trend cycles, and how to stand out without looking like everyone elseHow her new product “Messaging Dash: Distilled” helps business owners build a complete brand bookWant to connect with Kaitlyn? Follow her on IG: @copyuncorkedGet Your Copy of The Messaging Dash Join the Waitlist for The Messaging Dash, Distilled 🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop➡️ Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmesMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

In this powerhouse episode, I’m joined by Meta ad expert and marketing coach Ashley Brock — a digital advertising pro who’s managed over $200 million in ad spend. From small businesses to Fortune 500 giants, Ashley has helped brands of all sizes harness the power of paid advertising.We’re cutting through the noise around Meta ads and answering the real questions influencers and business owners have: What’s the difference between boosting and running actual ad campaigns? What’s a good ROI? How many campaigns should I run at once? And how do I know if my ads are working?Whether you’ve been dabbling in boosted posts or you're ready to scale with strategy, this episode is a must-listen for influencers, creators, and entrepreneurs ready to grow their audience, increase conversions, and truly understand the data behind their content.What you’ll learn:How to use paid ads to grow your brand and income without constantly creating new contentThe difference between ads focused on visibility vs. conversions—and when to use eachHow to structure an effective ad funnel based on your niche and audience readinessWhat realistic ad ROI looks like and why testing over 90 days is essential for successThe most common ad mistakes influencers make—and how to avoid themWant to connect with Ashley? Follow her on IG: @ads.with.ashleyWork with Ashley: https://www.ashleybrock.com/challenge🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop➡️ Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

The Nordstrom Anniversary Sale isn’t just another big shopping event—it’s the Super Bowl for influencers ready to level up their affiliate strategy. In this episode, Amanda breaks down how to turn this high-intent shopping moment into a revenue-driving machine for your business. From why the sale matters (even if you’re not a fashion influencer), to how to structure your content across platforms, to timing your sales strategy for maximum impact—we're covering it all.Key Points Discussed:Why the Nordstrom Anniversary Sale is a goldmine for influencersKey dates to plan around (hint: start early!)Strategic tips for pre-sale, early access, and public accessHow to build smart LTK collections and email sequencesThe biggest mistakes influencers make during the sale—and how to avoid themHow to leverage your email list for higher commissions🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop➡️ Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

In this episode of On the House, Amanda is joined by Megan, the integrator at Notoire Media House, for a deep dive into the inner workings of the business. While the spotlight is often on influencers and their content, Amanda and Megan peel back the curtain on what it really takes to run a content marketing agency rooted in intentionality, client care, and a whole lot of creativity. From crafting tailored strategies that make every piece of content feel just right for each client to launching our own product line, The Notoire Edit, the team is showing what it means to build a business with both brains and heart.Key Points Discussed:💚 Intentional Content CreationWe emphasize deep brand understanding so each piece of content sounds like the client created it themselves—no blending or generic vibes here.💚 Systems That ScaleClient profiles, project management tools, and clear internal processes help us deliver high-volume, high-quality content while minimizing stress.💚 Freedom for ClientsBy managing everything from strategy to posting, we give clients their time (and peace of mind) back—so they can grow their businesses and take that trip without stressing.💚 Launching The Notoire EditOur new product line of mugs, hats, sweatshirts, and notebooks is a creative outlet and love letter to female entrepreneurs—designed by us, for the community.💚 Rooted in Mission & ConnectionWhether it's evolving service offerings or building community among clients, everything comes back to our mission: to serve with heart, intention, and strategy.🎧 Listen to the CEO Hot Seat with host Amanda Rush Holmes: https://podcasts.apple.com/us/podcast/on-the-house-influencer-marketing-growth-strategies/id1768835848?i=1000676199709🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop➡️ Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first...

In this week’s episode, Amanda breaks down the truth that every successful influencer needs to hear: You're not here to copy what worked for someone else. You're here to lead. This isn’t about guessing or chasing trends—this is about tapping into your unique voice, brand, and intuition to build a business that’s both profitable and deeply aligned. Whether you're feeling stuck in comparison or just need a reminder of your magic, this is your sign to recalibrate.Key Points Discussed:Why “what worked for her” won’t always work for youThe blend of science and gut instinct behind brand strategyWhat it really means to run your influencer business like a businessHow to reconnect with what makes your audience follow you🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop➡️ Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

In this final episode of our Email Marketing Series, we’re diving deep into one of my favorite tools—Flodesk! If you’ve been following along, you already know how much I rely on it to create stunning, high-converting emails with ease. If you're an influencer, blogger, or content creator looking to streamline your email marketing and maximize engagement, this episode is packed with actionable strategies you won’t want to miss.Key Points Discussed:✅ The best lead magnet strategies to grow your email list✅ How to use Flodesk’s opt-in forms (pop-ups, inline embeds & more)✅ The power of segmenting your audience for targeted content✅ How to craft an automated email workflow that builds relationships & boosts conversions✅ A sneak peek into Flodesk’s latest features, including the new Canva integration!➡️Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

In this week’s episode, we dive into why having an email list is one of the most POWERFUL tools an influencer can have in 2025. While social media is a vital part of your business, there’s something even more essential that you own and control — your email list!!  I’m talking about why it’s crucial for your long-term success, how it helps you deepen your connection with your audience, and why it can be a game-changer for your business. Plus, I'll walk through how to start and grow your email list from scratch, even if you're just getting started!If you’re ready to build your email list and start seeing tangible results, this episode is for you. Stay tuned for next week’s episode where we’ll dive deeper into email marketing strategies you can implement right away!Key Points Discussed:📧 Social media platforms are important, but they’re not yours to control.📧 A smaller email list can lead to bigger returns compared to having a large social media following. 📧 One of the best parts of email marketing? It’s easy to outsource! We break down why email marketing is a great extension of your business that doesn’t require constant input from you.📧 If you're starting from scratch or revamping an underperforming email list, we give you actionable tips for building your email list.📧 The importance of lead magnets and how to create offers that draw your ideal audience in. Plus, I share examples of what makes a great lead magnet that will encourage people to give you their email addresses.➡️Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

If you've been seeking fresh insights into shaking things up in the marketing world, you've landed in the perfect spot! It’s no secret that we love the email marketing platform Flodesk here at Notoire Media House, and today’s episode we get to chat with their Head of Marketing, Natalie Franke. With her roots firmly planted in advocating for small businesses, Natalie’s passion for genuine, impactful marketing shines through as she discusses the power of email over social media, the importance of community-led growth, and the exciting future of AI in business. She shares inspiring insights and practical tips that will rev up your entrepreneurial spirit and get you pumped to take your business to the next level! Listeners can get 50% off their first year of Flodesk making it $19/month for unlimited subscribers: https://partners.flodesk.com/notoireWhether you're a budding entrepreneur or seasoned business owner, this episode packs a punch with invaluable insights and a hefty dose of inspiration to push you to think differently about growth and community engagement. Dive in and let’s get your business thriving with some community magic and smart email marketing! 🚀Key Points Discussed:✨ Leadership and Growth:Transitioning into significant roles can lead to profound personal and professional growth, especially when aligned with one’s values and community.✨ Community-Centric Marketing: understanding and serving your community isn't just good ethics; it's smart marketing that leads to sustainable growth.✨ Marketing as Storytelling: effective marketing goes beyond strategies; it’s about understanding and serving the people you’re connected to.✨ The Power of Email Marketing: in the digital age, email remains a powerful tool to directly connect with and grow your audience, often outperforming other channels like social media in terms of engagement and conversion.✨ Future Innovation: staying open to technological advancements like AI can significantly enhance how businesses interact with and serve their audiences.Want to connect with Natalie? Follow along on IG: @nataliefrankeVisit her website: https://nataliefranke.com/➡️Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of...

Welcome to another jam-packed episode all about Instagram growth! 📈Today, we’re diving deep into not just how to grow your Instagram, but how to thrive by truly embracing the essence of what Instagram was made for - community and connection. Whether you're a fresh-faced content creator, bustling through as a seasoned influencer, or someone just sharing snippets of everyday life, today’s episode has golden nuggets just for you. We’re not just talking about growing numbers here. We're focusing on meaningful growth that connects you with your audience on a deeper level.If you've ever felt stuck or unsure about how to grow your Instagram presence, this episode is for you. We break down complex ideas into easy, actionable steps that you can start applying today. Plus, there’s nothing like a good blend of encouragement and expert insights to get you pumped about your content again! 🤳Key Points Discussed:📱Understanding the core purpose of Instagram – building a vibrant community through sharing our lives.📱The importance of defining your niche, not just for clarity in your own content creation but to ensure you're speaking directly to your audience. 📱Instagram isn't just a platform; it's an algorithmic powerhouse designed to display your content to the right people. 📱From tweaking your bio to mastering calls to action (CTAs), how to make your profile a magnet for new followers.📱How often to post and what types of posts (reels, carousels, static posts) can help you leverage Instagram's love for video content.📱How to use every feature Instagram offers to increase visibility and engagement.➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!https://notoiremediahouse.myflodesk.com/podcast⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactGET 50% OFF FLODESK: https://flodesk.com/c/NOTOIREMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Welcome back to On The House! In today's episode, we dive deep into the intriguing world of affiliate marketing platforms, focusing on the pioneers and the new players — LTK and ShopMy. We explore how these platforms benefit influencers and brands, their unique features, the pros and cons of each, and the emerging trends that could reshape the influencer landscape. Whether you're a seasoned influencer, a brand looking to expand your reach, or just an affiliate marketing enthusiast, this episode is packed with insights and a detailed breakdown of what makes these platforms tick! Grab your headphones and get ready to be informed, inspired, and maybe even a bit entertained. Let's dive into the affiliate marketing maze together! What's your take on LTK vs. ShopMy? Would you switch for better rates, or does functionality take precedence? Let's continue the conversation online—drop us a comment or a DM with your thoughts!Key Points Discussed:🛍️ How affiliate links work, the basics of commission rates, and the privacy of consumer purchases🛍️ Insights into the backend operations of LTK🛍️ An overview of ShopMy's model and why creators are gravitating towards them🛍️ The differences in LTK and ShopMy commission rates🛍️ How both platforms facilitate the relationship between brands and creators🛍️ Future predictions of updates, transparency improvements, and how competition might drive better services➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!https://notoiremediahouse.myflodesk.com/podcast⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactGET 50% OFF FLODESK: https://flodesk.com/c/NOTOIREMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

In this episode of On The House, we're exploring a powerful tool that can automate your communication and boost your revenue effortlessly: AI-driven chatbots! While AI has been a hot topic in the business world, it's still underused in the influencer economy. Today, we're diving into how you can leverage AI, specifically ManyChat, to save time and drive better results for your influencer business. Whether you're new to automation or looking for advanced strategies, this episode will show you how to streamline your processes and get more out of your content.Grab your coffee and tune in as I share how you can implement AI to grow your email list, automate customer communication, and increase your revenue—all while keeping things simple.Key Points Discussed: ✨ What ManyChat is and why it's a safe, effective tool for automating messages on Instagram.✨ How AI chatbots can simplify your communication and help you grow your email list without the hassle.✨ The power of lead magnets (like a monthly lookbook) and how they can help you attract your ideal audience.✨ How to set up automation to grow your email list directly from Instagram DMs.✨ The benefits of using ManyChat's follow-up sequences and reminders to drive engagement and sales.✨ How automating with ManyChat can help you stay ahead of the competition and work smarter, not harder.➡️ Ready to use AI to simplify your influencer business? Check out ManyChat and start setting up your own automation sequences today.➡️ Want more tips and strategies for influencers? Join our email list for exclusive insights!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

In this episode of On The House, we’re uncovering a game-changing strategy that most influencers are overlooking: Instagram Broadcast Channels. Join me as I break down how this underutilized feature can become a goldmine for monetization. Whether you're starting from scratch or looking to elevate your current strategy, this episode is packed with actionable tips to help you maximize engagement and revenue effortlessly.Grab your coffee and tune in as I share client-tested strategies, real-life case studies, and my personal insights on leveraging broadcast channels for sustainable growth.Key Points Discussed: ✨ What Instagram Broadcast Channels are and why they’re a big deal for creators. ✨ Common mistakes influencers make when using broadcast channels (and how to avoid them). ✨ Strategies to keep your audience engaged and coming back for more. ✨ How to monetize effectively without feeling "salesy."✨ Real-life case study: How an Amazon influencer boosted daily sales using this strategy.➡️ Ready to unlock easy monetization? Start treating your broadcast channel like your VIP community—share exclusive deals, personal insights, and direct calls-to-action to drive authentic engagement and sales.➡️Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Welcome to this episode of On The House! Today we’ve got one of my dear friends on the show, Jen Taylor. She’s going to be sharing her expertise using YouTube as a long-form content platform to make meaningful and authentic connections with her audience. She’ll be giving us the lowdown on how to establish our personal style in 2025 and trends to keep an eye our for as we head into this new year!Key Points Discussed:Navigating sharing your life on social mediaThe evolution of influencer platformsWays to use long and short-form content to connect with your audienceThe importance of surrounding yourself with a strong community - both personally and professionally - as an influencer➡️ Want to connect with Jen? ✨VISIT HER YOUTUBE CHANNEL: https://www.youtube.com/c/jentaylorstyle✨CHECK OUT HER IG: https://www.instagram.com/jen.taylor.style/?hl=en➡️Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you! FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

We’re looking ahead to 2025 in today’s episode of On The House! Join me as I dive into the trends, tools, and strategies that will shape the creator economy in the coming year. From AI breakthroughs and creator-owned platforms to influencer marketing shifts and the growing focus on wellness, this episode is your guide to thriving in an ever-changing digital landscape.Grab your coffee (or matcha!) and tune in for insights, actionable tips, and predictions for what’s next in the world of creators.Key Points Discussed:✨ AI will continue to transform creator workflows and audience engagement.✨ Creator-owned platforms like newsletters and membership sites will grow in importance.✨ Long-term brand collaborations will replace one-off influencer campaigns.✨ Diversifying income streams with digital products and events will be essential.✨ Mental health and wellness resources for creators will become a top priority.➡️ Want to thrive in 2025? Start building your email list, experimenting with AI tools, and diversifying your revenue streams.➡️Want more influencer industry expertise? Join our email list!https://notoiremediahouse.myflodesk.com/e92szd77li✨FOLLOW ALONG ON IG: @notoiremediahouse✨FOLLOW OUR FOUNDER: @amandarushholmes✨WORK TOGETHER: notoiremediahouse.com/contactMentioned in this episode:FlodeskDo you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!Notoire Media HouseIf you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!