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Redefining Plastics

Author: Justin Riney

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Are you confused about plastics recycling? Do you think it is all a fraud?

The ultimate goal of this podcast is to provide a platform for the people that are making recycling and the circularity of plastics a reality. Real people that are making a difference!

We might even debunk a few myths about plastics, or correct the current narrative around plastics.

People choose plastics because of convenience, but we need them to choose plastics because they are a better sustainable packaging option for the environment. Success in these areas will "redefine plastics" in the eyes of consumers.

We need to better express the benefits of plastic products. If we do not connect the "Why" of plastics with our overall messaging, we will continue to be deselected in packaging applications by consumer demand.

Part of the Brave Media Family

#plastics #plasticrecycling #plasticwaste #sustainability #microplastics

52 Episodes
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In the first Redefining Plastics Podcast episode for 2026, host Justin Riney delves into California SB 54, a legislative bill aimed at reducing plastic waste and implementing Extended Producer Responsibility (EPR).He discusses the bill’s requirements, including a 30% recycling rate for plastic-covered materials by 2028, and the potential challenges it poses to the packaging industry.Riney examines the complexities and ambiguities of the bill, highlighting the lack of clear regulations and the unrealistic expectations given the current recycling infrastructure. He also emphasizes the importance of industry engagement and collaboration with policymakers to create practical and effective environmental regulations.If you are in packaging or government affairs, you will want to check this out.https://www.packagingdive.com/news/calrecycle-packaging-covered-materials-recycling-rates-sb54/808884/https://cascadiaconsulting.com/project/sb-54-waste-characterization-study/https://calrecycle.ca.gov/packaging/packaging-epr/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
In this episode of the Redefining Plastics Podcast, host Justin Riney discusses the Polystyrene Recycling Alliance (PSRA) with key industry leaders Richard Shaw of AmSty, Joe Grzyb of EFP, and Erin Haas of the PLASTICS Industry Association.The conversation highlights the successes of the first year of the PSRA and the outlook for year 2 and beyond. The discussion highlights key projects that the PSRA has supported like EPS collection in Colorado with Circular Colorado.The guests provide insights into the importance of polystyrene, regulatory landscapes like EPR, and advocacy efforts. The episode underscores the collective efforts needed to advance circularity and sustainability in the polystyrene industry, calling for more industry participation and collaboration.https://www.plasticsindustry.org/https://amsty.com/https://www.efppackaging.com/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
In the milestone 50th episode of the Redefining Plastics Podcast, host Justin Riney reflects on the growth and future direction of the show. He discusses the challenges posed by misinformation on social media, advocating for a strategic approach to engagement.Riney emphasizes the importance of not engaging with misleading posts to avoid amplifying their reach. He calls for more positive engagement and the need for expanding the conversation beyond industry insiders.The episode also delves into issues surrounding plastics recycling, the potential of microplastics research, and the need for continued advocacy to protect and improve the industry. Riney appeals for community support to broaden the show's outreach and impact.Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
Do you work in the plastics industry? Are you frustrated with the fear surrounding plastic products?The best way to combat fear is through communication: with consumers, with regulators, and with legislators. That is what organizations like the EPS Industry Alliance (EPSIA) do for the industry.In this episode of the Redefining Plastics Podcast, host Justin Riney interviews Walter Reiter from the EPS Industry Alliance (EPSIA). Walter shares his diverse background, from studying biology and law to his extensive experience in litigation, ultimately leading him to his current role at EPSIA.The discussion delves into the intricacies of the plastic recycling industry, focusing on EPS, its recyclability, and public perceptions. They explore the challenges of extended producer responsibility (EPR), the effectiveness of drop-off recycling programs, and the broader issues of consumption and sustainability. Walter emphasizes the importance of community involvement, proper waste management, and the need for better communication and transparency in the industry.EPSIAhttps://www.linkedin.com/in/walter-reiter-ab143316/https://www.epsindustry.org/https://www.epsindustry.org/recycling-mapRedefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
What do we do with plastics that cannot be recycled due to their application (ie diapers, small formats, etc.)? Raws has a technology that aims to break down these products at end-of-life.In this episode of the Redefining Plastics Podcast, host Justin Riney speaks with Camilo Ferro of Raws about innovative technology aimed at making plastics fully biodegradable.Camilo outlines their patented technology, which transforms plastics back to biomass without leaving microplastics. They discuss the benefits, applications, and testing behind this groundbreaking approach, along with addressing common skepticism and explaining how their solution is both environmentally beneficial and scalable.Camilo also shares his journey from composting to tackling the plastic waste problem and encourages companies to consider this sustainable approach.Rawshttps://www.linkedin.com/in/camiloaferro/https://www.linkedin.com/company/raws-tech/www.rawsamericas.comRedefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
How do we make plastic recycling work in the United States? Collaboration! In this episode of the Redefining Plastics Podcast, host Justin Riney and co-host Samantha Ryan welcome Adam Hill, co-founder of Brave Industries.They discuss the inefficiencies of the current recycling system and Brave's revolutionary approach to creating an equitable, sustainable, and efficient recycling market. The podcast includes a segment of 'Two Truths and a Lie' focusing on pop culture, plastics, and news. Adam elaborates on Brave's mission of improving the recycling industry through collaboration, transparency, and equitable capitalism.The episode emphasizes the importance of building a strong, supportive culture within the industry and the benefits of creating circular recycling models for a more sustainable future.Brave Industrieshttps://www.linkedin.com/in/adam-hill-%F0%9F%A6%85-4b3bbabb/https://www.brvind.com/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
In this episode of the 'Redefining Plastics' podcast, host Justin interviews Adrian Colesberry from Buoy. Adrian discusses Buoy's mission to create sustainable products, specifically focusing on the company's innovative use of ocean-bound HDPE plastic for their iconic reusable water bottles.The conversation covers issues related to polystyrene recycling, environmental impacts of different materials, and the challenges of manufacturing in the USA. Adrian shares insights on creating a truly recyclable product and emphasizes the company's commitment to reducing carbon footprints.The episode also delves into broader topics like effective recycling systems, public misconceptions about plastics, and the role of scientific research in addressing environmental concerns.Adrian and Buoyhttps://www.buoy.eco/https://www.linkedin.com/in/adriancolesberry/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwImArticles Referenced in the Showhttps://rdcu.be/eDRnzhttps://www.sciencemediacentre.org/expert-reaction-to-a-study-investigating-the-accumulation-of-microplastics-in-human-organs/https://pubs.acs.org/doi/full/10.1021/acs.est.4c12599https://www.nature.com/articles/s41598-022-16529-0https://www.bfr.bund.de/en/notification/microplastics-in-the-brain-bfr-evaluates-new-study-so-far-no-evidence-of-health-risks/https://www.sciencedirect.com/science/article/pii/S0141391010004581https://pmc.ncbi.nlm.nih.gov/articles/PMC8714882/
Do you think that plastic recycling is a fraud? Are you worried about the future of the recycling industry globally with all of the negative headlines?In this episode of the Redefining Plastics Podcast, host Justin Riney talks to Simon Van Leuven, the Australian Director of Vanden Recycling. They discuss Simon's background, the growth and global expansion of Vanden Recycling, and the challenges and opportunities in the recycling industry.Topics include global trade, economic challenges, the impact of regulations like the Basel Convention, and the importance of collaboration across the supply chain. They also touch on the similarities and differences in recycling practices between Australia and the U.S., emphasizing the need for long-term commitments and effective EPR schemes to improve recycling rates. This video is part of the Redefining Plastics podcast on plastics recycling, plastics sustainability, and the narrative around plastics.Simon's Contact Informationhttps://www.linkedin.com/in/simon-van-leuven-48354980/ https://www.vandenrecycling.com/en/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
Do you think that plastic recycling, as it exists today, cannot work at the scales we need? Then this episode is for you as we attack the issue from different angles. In this episode of the Redefining Plastics Podcast, hosts Samantha Ryan and Justin Riney discuss the critical issue of creating demand to make recycling work. They start with a playful game of 'Two Truths and a Lie' involving pop culture and plastics.The focus then shifts to the challenges faced by the recycling industry, including the need for market stimuli and long-term commitments from big brands to buy recycled content. They explore the economic and logistical issues that hinder effective recycling and call for more action and less talk from consumer packaging companies.The episode wraps up with the hosts expressing frustration about the current state of recycling and emphasizing the need for genuine commitments to make recycling viable. This video is part of the Redefining Plastics podcast on plastics recycling, plastics sustainability, and the narrative around plastics.Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
In this episode of the Redefining Plastics Podcast, host Justin Riney speaks with Greg Janson, President and CEO of Triton Group. Greg shares his extensive experience in the recycling industry, starting from his early days in his father's recycling business to his current endeavors with Triton Ties.The conversation delves into the evolution of recycling practices, the challenges of competing with low-cost virgin plastics, and innovative solutions like composite rail ties made from recycled materials. Greg emphasizes the importance of creating long-term demand for recycled plastics and calls for industry-wide collaboration to shift focus from just collection to demand-driven growth for recycling. The discussion also touches on policy implications, the need for educating legislators, and the role of capitalism in driving sustainable recycling solutions.Infrastructure is the future for recycled plastic materials.Greg Janson and Triton Tieshttps://www.tritonties.com/https://www.linkedin.com/in/greg-janson-16a46631/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
In this episode of the Redefining Plastics podcast, host Justin Riney sits down with Laura Stewart, who is the Executive Director of NAPCOR (The National Association for PET Container Resources) to delve into the world of PET recycling. They explore NAPCOR's role in representing the North American PET supply chain, the historical success of PET recycling in the United States, and discuss the challenges and opportunities to increase recycling rates.Key points include the need for well-designed Extended Producer Responsibility (EPR) programs, consumer education, and industry collaboration to sustain and enhance PET recycling efforts. Laura emphasizes the importance of collective action and advocacy in dispelling myths around plastic recycling and promoting sustainable practices. The conversation underscores the critical role of communication and education in transforming public perception and practices regarding plastics recycling.You will not want to miss this one.Laura StewartLinkedIn: https://www.linkedin.com/in/lauralstewart/NAPCOR Website: https://napcor.com/Resources: https://napcor.com/resources/LinkedIn: https://www.linkedin.com/company/napcor/X: https://x.com/napcor_petFacebook: https://www.facebook.com/NAPCOR/Positively PET Website: https://positivelypet.org/LinkedIn: https://www.linkedin.com/showcase/positivelypet/X: https://x.com/positively_petInstagram: https://www.instagram.com/positively_pet/Facebook: https://www.facebook.com/PositivelyPET/YouTube: https://www.youtube.com/@PositivelyPETRecycle Bowl 2024 Michigan Athletics Press Release: https://mgoblue.com/sports/2023/8/24/recycle-bowl Michigan.govPress Release: https://www.michigan.gov/egle/newsroom/mi-environment/2024/11/14/america-recycles-dayRedefining Plasticshttps://www.redefiningplastics.com/
Join host Justin Riney on the Redefining Plastics Podcast as he welcomes Erin Hass from the Plastics Industry Association. Justin and Erin dive into their collaboration over the past six to seven months, discuss the intricacies of advocacy within the plastics industry, and share insights on polystyrene recycling and government affairs.Erin, with her extensive political background, brings a wealth of knowledge about the challenges and triumphs of promoting sustainable practices in the face of strong opposition.They also touch on the complexities of modern-day legislation, the importance of recycling, and the real impact on jobs and communities. Listen in for a passionate conversation about the future of plastics in America and the efforts being made to drive meaningful change.Erin Hass Contact Information:https://www.linkedin.com/in/erin-h-849aa35/https://www.plasticsindustry.org/https://psrecycling.org/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
Welcome to the Redefining Plastics Podcast with Justin Riney, Samantha Ryan, and special guest Michael Workman from Resin Smart by RTI!In this engaging episode, the team discusses the intricate world of sales within the plastics industry, the importance of mentorship, and the unique challenges faced by women entering this field. Hear firsthand experiences, laugh along with some light-hearted moments, and gain insights into how to overcome industry hurdles to achieve success. Perfect for anyone in sales or new to the plastics scene!Michael Workman's Contact Information:https://www.linkedin.com/in/michael-workman-04085923/https://resinsmart.ai/aboutRedefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
In this episode of the Redefining Plastics Podcast, hosts Justin Riney and Samantha Ryan chat with Seth Bland, CEO of Pony Express, about the essential role of freight and logistics in the recycling industry.Seth shares his journey, starting Pony Express in November 2023, and discusses the challenges and intricacies of managing freight for the "reefer" (Refrigerated Transportation) industry. They explore the importance of building trust, being responsive, and maintaining open communication to ensure timely and cost-effective transportation. The conversation highlights the significant impact of freight costs on small recycling businesses, the current state of the freight market, and the necessity of collaboration and transparency for mutual success in the industry.Seth's Contact Infohttps://www.linkedin.com/in/seth-bland-24a90910a/https://www.ponyxpresslogistics.com/https://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/samantha-ryan-%F0%9F%A6%85-77057322a/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
We head back to episode 1 of the Redefining Plastics podcast as it is a timely topic: the UN Global Plastic Treaty. Negotiations are underway in Geneva for International Negotiating Committee (INC) 5.2, and there does not appear to be an agreement on the horizon. Joshua Baca of Resilient Partners helps us better understand the negotiations and what to expect in the process. Check out Joshua's company here:https://www.resilientpartners.us/
Welcome to the Redefining Plastics Podcast with Justin Riney and co-host Samantha Ryan. In this exciting episode, we dive deep into the world of bioplastics with Leah Ford from CJ Biomaterials. Discover the ins and outs of compostable materials like PHA and PLA, their applications, benefits, and challenges. From the intricacies of fermentation processes to the role of composting in tackling global environmental issues, this discussion covers it all. Leah, with her 20 years of experience in the biopolymers industry, shares valuable insights on scaling bioplastics, addressing misconceptions, and the critical role of composting in reducing carbon footprints. Join us for an engaging and informative conversation about the future of sustainable packaging and its impact on our planet.https://cjbiomaterials.com/https://www.closedlooppartners.com/research/unleashing-the-economic-and-environmental-potntial-for-food-waste-composting-in-the-u-s-a-guide-for-investors-policymakers-and-the-compost-industry/https://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
Join hosts Justin Riney and Sam Ryan on this engaging episode of the Redefining Plastics podcast featuring special guest Ron Shank. While this episode veers off the typical plastic recycling path, the crew delves into conversation about strategic marketing approaches in the plastics industry. Ron, an author and strategic growth specialist, shares insights on his new book and effective marketing strategies. The trio tackles issues like plastic industry narratives, reaching target markets, and the challenge of overcoming misinformation. Tune in for an informative and fun-filled discussion that sheds light on the importance of honest and impactful marketing.https://ronshank.com/ Redefining Plastics: https://www.redefiningplastics.com/ https://www.brvind.com/redefining-plastics https://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/ https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@RedefiningPlastics?si=KvG4dTvY1lALbwIm
Welcome to the Redefining Plastics Podcast! Join host Justin Riney as he reconnects with long-time industry friend and resin buyer extraordinaire, Susan Estes.In this lively episode, Justin and Susan dive into Susan's extensive background in the plastics industry, transitioning from packaging roles to commodity management, and her current focus on polymer recycling. They discuss the nuances of procurement for virgin vs. recycled materials, emphasizing the critical need for diversity and leadership within the sector. The conversation also highlights the challenges brands face with recycled content and the impact of market dynamics on sustainability efforts. Tune in for an engaging and thought-provoking discussion that promises to challenge your perceptions and provide valuable insights into the evolving world of plastics.Susan Estes:https://www.linkedin.com/in/susan-estes-5722884/Redefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
Are you on a journey to go "chemical free?" Do you think that chemicals will kill you? You will not want to miss this episode. Join hosts Justin Riney and Samantha Ryan as they welcome chemistry expert Simon Maechling to the Redefining Plastics podcast. Fresh from a holiday break, the trio dives into widespread misconceptions about plastics and chemicals. With humor and insightful anecdotes, Simon debunks myths surrounding everyday chemicals, the misunderstanding of toxicity, and the erroneous belief that 'natural' always means 'better.' They shed light on the critical nuances of scientific literacy, the importance of dose-response relationships, and the fallacies driven by social media. Whether you're a science enthusiast or just curious, this is an engaging discussion you won't want to miss!https://www.linkedin.com/in/simon-maechling/https://x.com/simonmaechling?lang=enRedefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
Welcome to the Redefining Plastics Podcast! Join host Justin Riney as he breaks down the complexities of the plastics industry, making it easier to understand for everyone. In this episode, Justin tackles common industry jargon, explaining the various types of polymers, their specific uses, and the processes behind their creation. Learn about the recycling industry, the challenges it faces, and the policy initiatives aimed at improving it. Whether you're a seasoned professional or new to the world of plastics, this episode is packed with valuable insights and engaging explanations. Don't miss it!https://www.bpf.co.uk/plastipedia/additives/Default.aspxRedefining Plasticshttps://www.redefiningplastics.com/https://www.brvind.com/redefining-plasticshttps://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm
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