The Gambling Files

OK, no intro on this episode for a bunch of excellent reasons. First, Fintan could not be there (WE MISSED YOU GOOD, BRAH); second, as it was at ICE do you really need us to tell you awesome things about Clarion and how they made the industry’s best show somehow even better?; and third, we introduce a new sponsor onto the podcast next week and it’s nice to build towards that. Oh, and fourth, this is an interview with the top man at one of our current excellent corporate overlords. I’ll let AI give you the bones of what we talked about, it’s topical after all…In this episode, Jon sits down with Pini Yakuel to discuss the state of the gambling industry as we head into early 2026. Pini reflects on the lessons learned from the massive AI investments of 2025 and introduces his core philosophy for the future: Positionless Marketing.The conversation covers how AI is shifting the industry back toward "artisan" values, the importance of incremental self-improvement, and what operators should be analysing ahead of the 2026 World Cup.Oh, and a phrase you will want to take away for future use: “Good, better, best; never let it rest”.Chapters (which we can do because there was no separately recorded intro, you see)0:00 The scone debate4:15 Sophisticated vs. Complex: Pini explains why he prefers the word "sophisticated" when describing powerful software and how users often surprise developers.7:50 Reflections on 2025: A look at the "continuum" of learning and the evolving hype vs. reality of AI.9:30 The M&A Landscape: Pini discusses why Optimove passed on several acquisitions in 2025 and the current valuation of SaaS companies.11:00 "Good, Better, Best": The philosophy of "Kaizen" (continuous improvement) and why progress is the key to happiness.13:50 Delayed Gratification: The challenge of focus in a "cheap dopamine" world and how environment impacts the brain's ability to work.16:45 The desk, feng shui and the Black Museum – a detour.20:55 Why the positionless marketer is an artisan, not a factory worker.26:40 The 2026 World Cup: Preparation strategies for operators, focusing on past behavioural data and managing "generosity budgets".Choice quotes: "Positionless marketing is about expanding our range and versatility, allowing us to change the organizational structure we’ve been confined to since the Industrial Revolution." "Happiness is an upward trend line of your development... whether it's skill-based, spiritual, or just being a kinder person.”Pini Yakuel on LinkedIn: https://www.linkedin.com/in/piniyakuel/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.We also say goodbye to the lovely folks at EveryMatrix this episode. It's been a genuine pleasure, and regardless of sponsorship, they're a terrific group of people with some wonderful product. Get the demo, you'll see exactly what we mean.The...

After a mercifully brief introduction [0:00 – 7:26], Fintan and Jon welcome Clarion Gaming’s (OR IS IT?) Stuart Hunter to talk about next week’s big ICE show.He shares insights on the preparations, challenges, and innovations that will enhance the attendee experience, highlights the importance of the StandOut Awards, the (surprise!) rebranding of Clarion, and the strategic partnerships that will shape the event. Additionally, he provides practical tips for attendees on navigating the venue and transportation options, emphasising the growth and evolution of the gaming industry [7:27 – 50:30]Choice quotes: "The StandOut awards recognise those people.""It's a lighthouse moment once a year.""We're excited. We'll be there."Stuart Hunter on LinkedIn: https://www.linkedin.com/in/stuart-hunter-6456691b/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

It’s a lightning – pun intended – intro this week, with Jon and Fintan discussing Fintan being blurry. It’s so good it even works without video! [0:00 – 3:57]Then we meet Bruce Horner – minus The Range – director of sales from Voltage to discuss the implications of the Lightning Network in the iGaming industry. The conversation covers the evolution of Bitcoin as a payment method, the advantages of using the Lightning Network for faster and cheaper transactions, and the importance of privacy and compliance in the gambling sector. Bruce shares insights on how Voltage is facilitating these transactions and the future of cryptocurrency in regulated gaming environments.Choice quotes:"It's a strong name alright.""It's extremely private.""It's a two-sided marketplace."Bruce Horner on LinkedIn: https://www.linkedin.com/in/brucelhorner/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries:

We open with Jon still sounding a bit sad without Fintan, but he really is trying his hardest [0:00 – 4:48].Then the chaps meet Thomas Smallwood, CCO, and Daniela Lanzolla, COO of OpenSlots. The conversation delves into the structured process of game creation, emphasizing the importance of initial documentation and the rapid turnaround for mockups and animations. Daniela Lanzolla outlines how the game creation process is organized into milestones, with a focus on collaboration between various teams, including graphic design and marketing, to ensure that the final product aligns with the client's vision [4:49 – 45:48].Thomas Smallwood on LinkedIn: https://www.linkedin.com/in/thomassmallwood/Daniela Lanzolla on LinkedIn: https://www.linkedin.com/in/daniela-lanzolla-741457145/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

First off, Fintan and Jon talk about some things, and a few other things, but not too many things [0:00 – 13:05].Then they’re joined by author Markus Heitz to talk about his Gambling Book Awards-longlisted novel The Devil's Playbook, a complex thriller that intertwines elements of card games and historical fiction. He shares insights into his writing process, the significance of historical accuracy, and more. The discussion also touches on literary influences, the symbolism of the Ace of Spades, and the portrayal of vampires in literature. Heitz emphasizes his passion for storytelling and the importance of research in crafting compelling narratives. Oh, and we get into medieval Hungarian nobility for a while there too [13:06 – 53:04].Oh, and for more info... Here's the song Markus mentions that they did a video for to promote the book: https://www.youtube.com/watch?v=BuVci-j31tcAnd the Hungarian queen we talk about is here: https://en.wikipedia.org/wiki/Barbara_of_CilliChoice quotes:"It's a complex thriller.""I invented the game."Markus’s website: https://www.mahet.de/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble (but delicious) reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReFSubscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

We kick off with just Jon talking about stuff and things [0:00 – 5:09], before the episode proper. He sounds kind of sad without Fintan there though. In this episode, Mark Flores Martin and Adam Davis from Xgenia discuss the evolution of their AI-driven game development platform, the importance of integrating AI into business processes, and the future of automation in the gambling industry. They explore the challenges and opportunities presented by AI, emphasizing the need for a solid foundation in AI integration and the potential for agentic AI to revolutionize workflows. The conversation highlights the balance between human oversight and AI capabilities, as well as the growth and adaptation of Xgenia in a rapidly changing technological landscape [5:10 – 59:09].Choice quotes:"We're an AI-first company.""AIs can make errors.""We need more AI."Mark Flores Martin on LinkedIn: https://www.linkedin.com/in/markfm/Adam Davis on LinkedIn: https://www.linkedin.com/in/adamodavis/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

We kick off with some kind of intro or other, Jon and Fintan talking about something probably [0:00 – 8:56], before meeting the latest author with a book up for the inaugural Gambling Book Awards.We meet the lovely Connor Hutchinson, a writer whose first novel, Dead Lucky, has won many plaudits. It’s about a young man who works as a professional embalmer, and is also a gambling addict. Yes, you read that right and yes, it’s a very dark comedy. But Connor did his homework on addiction before starting the book, and that’s part of what makes it so interesting and so perfect for the Gambling Book Awards. So while it may be a very funny book, it also contains many raw elements and realities.Our conversation also gets into grief and funerals, because well, embalming [8:57 – 1:01:13]. Connor Hutchinson on LinkedIn: https://www.linkedin.com/in/connor-hutchinson-347528167/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get...

We kick off with some fluff, nonsense and frippery from Fintan and Jon [0:00 – 10:42] before meeting our exalted guest. Now, apologies for a couple of things on this episode. Fintan’s mic goes weird (most noticeable on the intro), and our guest is a tiny bit quiet.We discuss the evolving landscape of gambling compliance with James Killsby from Vixio Gambling Compliance, getting into the recent tax changes in the UK gambling industry, the implications for horse racing, the rise of the black market, and the challenges faced by suppliers in obtaining licenses. The conversation also touches on the fragmented nature of the US gambling market and the potential need for federal oversight to create a more cohesive regulatory environment. Finally, they explore the declining popularity of horse racing and the political dynamics that influence its future.Choice quotes:"It's a dark day for the UK industry.""Horse racing is declining worldwide.""Horse racing is the sport of kings."James Kilsby on LinkedIn: https://www.linkedin.com/in/james-kilsby/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

You can consider this episode an early Christmas present from us. Seriously, it’s that good. I’m not kidding, listen to the whole thing, then you’ll know what Jon and Fintan are eulogising about in the intro [0:00 – 26:44]. And wait til you get to the DHL story! Mindblowing. This episode’s guest is Keith O'Loughlin, a veteran of the gambling industry and author of a new book Eddie Jordan: Full Throttle. They explore the life lessons learned from Eddie Jordan's experiences, the impact of Keith's book and its charitable contributions, and insights into business and sponsorships. The conversation emphasises the importance of empathy, motivation, and the belief that one person can make a difference in the world.Keith also explains the huge role Eddie played in former F1 world champion and all-round legend Michael Schumacher’s career, and regales us with some frankly wonderful stories from their friendship and business dealings – including the time they almost bought Playtech… [26:45 – 1:29:34]Choice quotes:"What would Eddie Jordan do?""It's a three-step plan.""He was a talent scout.""We cycled all over the world.""We were fucking doing it.""Eddie was the first person to give Michael Schumacher a drive."Keith O’Loughlin on LinkedIn: https://www.linkedin.com/in/keitholoughlin/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Eddie Jordan to our Michael Schumacher. No, hang on, that can’t be right.In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the...

We kick off with Fintan and Jon talking about some things, then some other things; Fintan and Jon reflect on the year, discuss news highlights, and delve into the implications of privatisation in the UK. We also get into the importance of player retention in the industry and may even mention support from sponsors that make the podcast possible [0:00 – 25:08].Then we’re joined by author Rob Furber, to discuss his memoir 'The Gambler,' which intertwines his unique experiences in betting on unconventional events like Eurovision and reality TV with a personal love story. The discussion delves into the intricacies of TV betting, the influence of politics on Eurovision, and the challenges faced by new authors in the publishing world. Rob shares insights into his betting strategies, the impact of reviews on book success, and the potential for future projects, including a sequel and adaptation of his memoir [25:09 – 1:05:18].Rob Furber on LinkedIn: https://www.linkedin.com/in/rob-furber-b2717916/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Terry Wogan to our Lordi.In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  Get our newsletter: a...

This week’s episode proper sees Jon and returning interim stand-in temporary co-host Melanie Ellis – of Northridge Law fame – get right into it. Well, Jon does as he has a rant about the new tax regime coming to the UK and the sheer arrogance of politicians in suggesting the gambling industry should be helping children out of poverty. Yes, poverty that was created by these very same politicians over decades, some of them directly. He’s angry. They probably talk about other stuff as well… [0:00 – 39:18]In the main conversation, Fintan and guest Steve Ruddock explore the distinctions between betting and gambling, emphasizing the legal implications of these terms as defined by the Commodities Exchange Act. Steve discusses how betting on predetermined events differs from creating games solely for gambling purposes, highlighting the nuances in legal definitions and their impact on the gaming industry. And Jon tells them both who Quentin Tarantino’s favourite crime writer is [39:19 – 1:21:55].Choice quotes: "There's no reason to roll dice other than to gamble on it, right?""The Packers are gonna play the Lions no matter what.""Those are different things."Steve Ruddock on LinkedIn: https://www.linkedin.com/in/steve-ruddock-23148138/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. They’re the wind beneath the wings of some of the industry’s biggest names.  Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating hit singles/karaoke favourites like ‘Wind Beneath My Wings’, and to support friends in need in lifelong relationships. And if you haven’t seen the movie Beaches, why haven’t you???Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where Bette Midler shows up at the end and realises her quiet friend has been everything in her life all along; and Debra Winger realises how much she really is valued. But I warn you, bring tissues. Not to ICE, to a screening of Beaches.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

Yep, it’s a special bonus episode, and it kicks off with Jon chatting with special interim stand-in temporary co-host Melanie Ellis of Northridge Law fame, and they somehow manage to not talk about tax in the UK [0:00 – 18:45]. No, they saved that for 238…Then Jon and Fintan meet Jonathan D Cohen, whose book Losing Big: America’s reckless bet on sports gambling is an incisive look at how things progressed post-PASPA – and how the US got crucial aspects really, really wrong. It’s not an anti-gambling book by any stretch, it’s a realistic look at how things could have been done, and the human cost of how they were actually done. We get into the issues caused by insufficient or poorly thought-out regulations, a lack of accountability for regulators, the adversarial relationship that is often there between businesses and regulators, and much more. It’s a good, bonus listen. Hey, it’s Christmas soon and we are just thinking of you [18:46 – 1:13:15]. Jonathan Cohen on LinkedIn: https://www.linkedin.com/in/jonathan-cohen-6219b989/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. They’re the wind beneath the wings of some of the industry’s biggest names.  Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating hit singles/karaoke favourites like ‘Wind Beneath My Wings’, and to support friends in need in lifelong relationships. And if you haven’t seen the movie Beaches, why haven’t you???Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where Bette Midler shows up at the end and realises her quiet friend has been everything in her life all along; and Debra Winger realises how much she really is valued. But I warn you, bring tissues. Not to ICE, the a screening of Beaches. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

We kick off with Jon and Fintan discussing a bit of everything, with some exasperation reserved for past events in Vegas where there were zero arrests despite money laundering and lax AML on a grand scale, allegedly; Fintan also reminisces about his time on a building site, when he actually worked for a living [0:00 – 19:13].Then we meet star guest John Caldwell of i3Soft, a company building casino software and games that they say will change the way people play for money. Unfortunately for John, he also worked for Atlantic Records at a key point in Jon’s life, managing a band Jon likes very much, so you know that also gets into the conversation. We discuss playing Pop-A-Shot against Living Colour, and John’s crazy origin story of his path to the gambling industry. It’s well worth a listen, and a reminder of how many fantastic personalities we have in this industry [19:14 – 1:10:09]. Choice quotes: "I was actually killing members of Living Colour at Pop-A-Shot.""I was destroying, destroying Will Calhoun."John Caldwell on LinkedIn: https://www.linkedin.com/in/john-caldwell-5909791/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Rocky IV to our No Retreat, No Surrender.In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I were in a beatdown in some back alley bar, you bet your sweet tush I’d want EveryMatrix watching my back. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to punch baddies in the face repeatedly, then make a pithy one-liner while looking very cool indeed.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where everybody is there and we all have a big rumble at the end. I’m kidding, I’m kidding…The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: a...

We kick off with one of those ‘allsorts’ conversations between Fintan and Jon, and this one comes with a warning – nothing graphic is covered, but a cyst being lanced is discussed. Or should that be disgust? Either-or. [0:00 – 24:56]Then, we welcome another author on to the podcast, with a book submitted to the Gambling Book Awards. Alex Duff is our guest, to discuss his terrific book 'Smart Money: The Fall and Rise of Brentford FC'. The conversation explores Brentford's unique journey in football, the impact of data analytics and gambling on the club's success, and the rivalry between key figures Matthew Benham and Tony Bloom. The hosts delve into the Moneyball approach in football, emphasizing the importance of finding value in players and maximizing their potential. The episode concludes with reflections on the future of Brentford FC and the broader implications of their story in the world of sports [24:57 – 1:09:18].Choice quotes:"Brentford's success is down to being smart.""It's a tribute to that sort of thinking.""I think it basically comes down to money."Alex Duff on LinkedIn: https://www.linkedin.com/in/alex-duff-35489133/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle. In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix’s Val Kilmer/Iceman, I’m choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the...

Jon and Fintan get into the recent appearance by the BGC’s Grainne Hurst in front of British Parliament, and Jon is unusually full of praise and has an idea that the casino industry should be uniting to change the narrative… Among other things, of course, including Fintan’s executive slouch, being a supple panther and much much more, including of course our delicious sponsors, the always-sexy EveryMatrix; the permanently virile Optimove; and the expo tyrannosaurs Clarion Gaming [0:00 – 24:01]. Then we get into it (I say we, but it’s just Jon) with SBRnet President Neil Schwartz, a first-time guest. We dive deep into the world of sports fandom data, discussing everything from the US sports gambling landscape to the massive economic ripples created by major global events.We discuss: Why “sports fandom” is a better growth lever than chasing promosThe US sports betting picture through a fan-data lensHow mega-events (hello, World Cup) ripple into betting and team strategyWhat an annual national survey of fans actually measures — and how operators/teams use itPractical ways to turn fan insights into better product, CRM and media planning.And much more, of course. [24:02 – 1:23:49] Neil Schwartz on LinkedIn: https://www.linkedin.com/in/neil-schwartz-96a4816/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle.In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix’s Val Kilmer/Iceman, I’m choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: a...

We kick off with the usual shenanigans from Fintan and Jon, mostly Fintan though as Jon is generally the voice of reason here [0:00 – 19:00]. Then we come to our second guest of the Gambling Book Awards era (www.gamblingbookawards.com). The magnificent Peter Venison shares his experiences working with the legendary Sol Kerzner, a titan in the hospitality and gambling industries. Peter’s experiences led to him writing the book Sol: My Friend and Adversary, which came out in early 2025. The discussion covers Kerzner's visionary approach to building resorts, the evolution of the gambling landscape in South Africa, and the cultural and social changes during that era.Venison reflects on the challenges and successes of creating Sun City, the marketing strategies employed, and the impact of Nelson Mandela on the industry. The conversation concludes with insights into Venison's excellent memoir about Kerzner and the book's reception, and possibly the greatest tax wheeze we have ever heard of [19:01 – 1:18:43]. Choice quote: "We were agents of change."Peter Venison on LinkedIn: https://www.linkedin.com/in/peter-venison-b4849630/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome. In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: a...

First up, we're joined by stand-in interim temporary agency co-host Melanie Ellis of Northridge Law fame, and we talk a bit about things in the UK. Mel luckily brings her brand of common sense to the table, which is definitely an area Jon is lacking [0:00 – 29:24]. We get into the social impact of tax hikes for the UK industry, among many other things – including the revelation that Melanie is no longer baking pastries. I KNOW RIGHT.Then we're joined by the genuinely excellent Huw Thomas of Recovery in Gaming. Jon revels in the chance to speak to a fellow addict and they get into what a good support network means for people, and how Huw's growing organisation can support people in the industry at events, conferences and the like. Huw also points out that with a bit of funding, they can help a lot more people… Huw is, as ever, candid and frank in conversation [29:25 – 1:13:47]. It's all well worth a listen.Huw Thomas on LinkedIn: https://www.linkedin.com/in/huwowenthomas/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome. In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

It’s an epic episode this week, with one extra-long intro and a really special main guest. Oooh, maybe we could call it an epicsode! The brilliant Scott Longley steps in for Fintan in the intro, and it developed into quite a long chat about the state of things in the UK at the moment. We got right into the implications of taxation, the rise of the black market, and the historical context of gambling regulation. We delve into the importance of betting shops to local communities and the relationship between the racing industry and betting operators, then the challenges faced by regulators and the potential consequences of government actions on the gambling landscape. We go far and wide in this one [0:00 – 49:39]. Then we meet our special guest, the first of our author guests with a book submitted for the inaugural Gambling Book Awards. Meet Alex O’Brien, science writer and passionate poker player. Alex’s book The Truth Detective: Lessons from Poker on Risk, Reward and Imperfect Information is available from all good bookshops right now and it’s well worth a read.In this episode, Alex discusses the importance of critical thinking, the overlap between science writing and poker, and the role of women in the poker industry. Alex shares insights on parenting, teaching children critical thinking through poker, and the evolution of women's poker tournaments. The conversation also touches on misinformation, perfectionism, and the future of poker and parenting [49:40 – 1:38:32].Choice quotes:“Hey, it’s Enrico Palazzo!”"Practice makes progress, not perfect.""Poker is a game of understanding others."Alex O’Brien on LinkedIn: https://www.linkedin.com/in/alex-o-brien-8876686/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome. In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.  The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify:

First up, Fintan and Jon reveal their new thing, the Gambling Industry Journalist of the Year award that will also make its debut at ICE, and this bad boy comes with a stonking cash prize of £4000 for the winner [0:00 – 26:45]. Yeah, I know right? Jon’s a shoo-in. Or deserves a shoeing, one or the other.Then the chaps are joined by Howard Stutz, senior reporter (and utter legend) from The Nevada Independent, to discuss the current state of Las Vegas, including the controversial narrative that 'Vegas is dead.' With an 8% drop in visitation in July, international numbers crashing, and people generally having a good old moan about the cost of things, they explore room rates, visitor trends, the impact of resort fees, and the entertainment landscape, including the Sphere. The conversation also touches on international visitor trends, the future of conventions and sports events, and the dynamics between local casinos and the Strip. Finally, they discuss the A's move to Las Vegas and the implications for the city's future [26:46 – 1:19:37].Howard Stutz on LinkedIn: https://www.linkedin.com/in/howard-stutz-b3b0219/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III. In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys infinity plus one. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

It’s another BIG NEWS episode!!!! We kick off the latest episode with Fintan and Jon discussing all manner of waffle, including the upcoming Gambling Book Awards, sponsorship opportunities at ICE, and the importance of celebrating journalistic excellence in the gambling industry. Additionally, we also announce a new podcast focused on addiction, exploring various aspects of the topic beyond just gambling addiction. It’s called Addiction: An Hour With Auer, is co-hosted by Dr Michael Auer, and will be appearing very soon [0:00 – 25:22].Then guest Ady Totah joins us to discuss what’s going on in the world of live dealers in iGaming, and the dichotomy we are seeing with some land-based gambling veering away from live dealers. We explore the implications of AI in various sectors (including medicine) and discuss the potential impact on employment and the future of capitalism. The conversation also delves into the importance of human interaction in gambling, the challenges of game aggregation, and the need for personalization in online gambling experiences. Ady shares insights on how Lucky Streak is adapting to these changes and the opportunities that lie ahead [25:23 – 1:12:14].Choice quotes:"Sponsorships are available.""We're launching a new podcast.""AI is the cryptocurrency of 2025.""We are in a race to the bottom.""Live dealer allows you to feel not-alone."Ady Totah on LinkedIn: https://www.linkedin.com/in/ady-t-7b55983b/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III. In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon...