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Business Per Usual

Author: Michelle Taylor

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Business Per Usual is the go-to podcast for entrepreneurs, business owners, and professionals looking to stay ahead in today’s fast-paced world of branding, marketing, and growth. Hosted by Michelle Taylor, founder of a successful marketing and advertising agency, the show dives deep into strategies for building compelling brands, scaling businesses, and navigating the ever-evolving digital landscape. Each episode features actionable insights, expert interviews, and real-world case studies to help you elevate your brand, increase your impact, and grow your business—no matter the industry. Tune in, and let’s take your business from ordinary to extraordinary.
5 Episodes
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In this episode of Business Per Usual, I chat with Kendra Alley, a former competitive gymnast turned founder of barreAlley, one of the first online barre fitness programs. Kendra shares her journey from athlete to entrepreneur, and we discuss how she built a thriving brand, scaled her business, and stood out in the crowded fitness space. Tune in for insights on branding, growth, and navigating a competitive market.
In this episode of Business Per Usual, Ginny Waller, former Executive Director of South Carolina’s largest sexual assault services agency, joins me to discuss the art of executive presence. With a rich background in nonprofit leadership, law, and change management, Ginny brings a wealth of knowledge on establishing trust, facilitating growth, and navigating complex organizational challenges. We explore the key elements of executive presence and how to develop it authentically. This is an episode packed with insights for leaders at any level!
In this episode of the Business Per Usual podcast, we sit down with Cary Sanders, CEO of Jumpstart SC, a nonprofit dedicated to reducing recidivism by providing entrepreneurship training to incarcerated individuals. Cary shares his remarkable journey from incarceration to leading the very organization that facilitated his transformation. He delves into the principles that guided his path and offers insights into the visionary leadership propelling Jumpstart SC's impactful initiatives. Tune in to discover how personal resilience and strategic guidance can drive profound change, both individually and within the community. For more information about Jumpstart SC and their mission, visit their website: https://www.jumpstartvision.org/south-carolina/
Scaling a business isn’t just about growing revenue—it’s about knowing when to pivot, refine, and take bold steps forward. In this episode of Business Per Usual, I sit down with Christa Rene, the founder and CEO who took her six-figure photography business and transformed it into a multiple six-figure coaching empire. Christa shares her journey of scaling, the key moments that signaled it was time for a change, and the mindset shifts that helped her navigate growth. Whether you’re an entrepreneur looking to expand or debating your next big move, this conversation is packed with insights on how to evolve your business without losing what makes it unique. Tune in for real talk on scaling, pivoting, and building a brand that grows with you.
Leadership isn’t always clean and polished—it’s often messy, unpredictable, and full of tough calls. In this episode of Business Per Usual, I sit down with Ashley Vorhees, Executive Director of CASA of Kern County in Bakersfield, California, to talk about what it really looks like to lead through adversity. Ashley opens up about her path to her first executive director role and the lessons she's learned navigating the highs and lows of leadership. From having hard conversations to rallying a team during challenging seasons, Ashley shares honest, practical strategies that every leader can learn from. If you’re leading a team—or hope to one day—this episode is a must-listen.
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