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Dear Content Creator

Author: Margarette Leandre

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Welcome to Dear Content Creator, the ultimate podcast for creators who work tirelessly behind the scenes—conceptualizing, filming, editing, and hustling every day. Hosted by CharisMaggie, this podcast is more than a podcast; it's a love letter to the underdogs in the creator world. Whether you’re just starting out or already on the move, this space is for you to feel seen, heard, and appreciated. 🎙️

Join us each week as we dive deep into the real stories behind content creation—the struggles, the wins, and the lessons learned. Expect unfiltered conversations about the highs and lows of the creator journey, actionable tips to elevate your content game, and exclusive sit down chats with fellow content creators. No sugarcoating, just real talk from someone who’s been in the trenches for over eight years.

So hit that subscribe button, tune in, and get ready to be inspired, laugh, and maybe even shed a tear or two. Let’s keep creating, keep pushing, and keep celebrating the amazing community of content creators who make the magic happen!

25 Episodes
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Keeping up with social media updates feels like a full-time job. Every platform is rolling out new features, promising to help creators grow, monetize, and streamline their workflow. But if we're being honest, they are all competing with each other for our attention. As creators, it's up to us to leverage those opportunities. In this episode, we’re diving into the latest game-changing updates from Instagram, YouTube, and Snapchat, Plus, in The Creator’s Mailbox, I’m answering a question from one of you: Social media changes so fast—what’s the best way to stay updated without feeling overwhelmed? THINGS I'M LOVING RIGHT NOW Repurpose.io Repurpose.io is a content repurposing tool that allows you to automatically repost from one platform to the next. *I get a small commission when you use my affiliate link* For updates on the latest creator news and events, Subscribe to the newsletter
Let’s be real—juggling a full-time job and content creation isn’t easy, but it’s absolutely possible! In this episode, we’re talking about making a content calendar, setting realistic goals for yourself, how to leverage your 9-5 for content creation and setting boundaries between your 9-5 and content. If you’ve ever wondered how to make content creation fit into your already packed schedule, this episode is for you! Plus, in our latest segment The Creator’s Mailbox, I’m answering a question from one of you. THINGS I'M LOVING RIGHT NOW Notion Notion has been helping me stay organized and on top of my content planning For updates on the latest creator news and events, Subscribe to the newsletter
In this season finale of Dear Content Creator, host ChariMaggie reflects on an eventful 2024, highlighting personal milestones, professional achievements, and lessons learned along the way. From career wins to strengthening relationships, this episode is all about growth and gratitude.Plus, get a sneak peek at what's in store for 2025 and beyond. 00:00 Introduction and Year-End Reflection 00:27 Welcome to Dear Content Creator 01:05 Holiday Vibes and Personal Updates 01:47 Small Business Plug 03:35 Reflecting on 2024 06:46 Personal Milestones and Relationships 12:23 Professional Growth and Achievements 19:46 Looking Forward to 2025 25:44 Dear Future Me and Closing Remarks For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator, CharisMaggie dives into the importance of having a media kit as a content creator. She breaks down what a media kit is, why it’s essential for building partnerships, and how it can set you apart when pitching to brands or collaborators. Tune in for advice, tools, and real-life examples to help you make a lasting impression. Community Shoutout- Michelle, podcast host for A Shot of Melanin THINGS I'M LOVING RIGHT NOW Canva *I get a small commission when you use my affiliate link* For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator, CharisMaggie talks about the importance of starting with what you have. This episode is packed with practical advice to help you take that first step and make progress without feeling overwhelmed by the need for perfection. I’ll share insights from my journey, including lessons learned about embracing imperfection and making the most of limited resources. Plus, I’m recommending some of my favourite beginner-friendly tools and software that can help you level up your content game without breaking the bank. From editing tools to productivity hacks, you’ll walk away with actionable tips to get started today. Special Podcast shoutout Everything 90s Podcast List of resources mentioned in the video Copyright free music 1. Epidemic Sounds- https://zubtitle.com/?via=margarette 2. Uppbeat- https://shorturl.at/tm1yp 3. Artlist- https://shorturl.at/JBvAN 4. YouTube Music Library AI video repurposing tool 1. Opus Clip- https://www.opus.pro/ 2. Zubtitle- https://zubtitle.com/?via=margarette THINGS I'M LOVING RIGHT NOW Hollyland Lark M2 * I get a small commission when you use my affiliate link* CONTENT CREATOR WISHLIST For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator, host CharisMaggie introduces a three-part series called 'Back to the Basics.' She discusses how new content creators can start by defining their purpose and audience, choosing the right platform, and focusing on consistency over perfection. CharisMaggie also emphasizes the importance of knowing your 'why' and shares insights from her eight years of experience. Plus, she introduces a new segment called 'Creator ShoutOut' and updates listeners on recent TikTok Canada news. 00:00 Introduction: Starting Your Content Creation Journey 00:32 Welcome to Dear Content Creator Podcast 02:30 Series Overview: Back to the Basics 03:05 Defining Your Purpose and Audience 05:22 Understanding Different Content Types 18:50 Creator Shoutout and Updates 20:06 Choosing the Right Platform 26:40 Consistency Over Perfection 31:32 Dear Future Me Segment Creator Spotlight Shon Williams from The Safe Room is offering Video Business Plan Packages for anyone in the Toronto & GTA area https://www.thesaferoom.ca/video-business-plan Creator Scoop The Canadian Government has banned TikTok Canada offices. This means that business operations in Canada can no longer happen. While the app is still available for users, creators may have questions about what this means for them in the near future Things I'm Loving Right Now Colin and Samir Podcast Get the break down on the latest news in the creator economy from a creator's perspective. For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator host Charismaggie explores the shrinking gap between traditional film and television industries and the world of content creators. She discusses the opportunities and challenges of transitioning from online platforms to Hollywood, sharing her personal journey with her web series 'Kitchens of Toronto.' Charismaggie also highlights notable creators like Issa Rae, Lilly Singh, and Bo Burnham, who successfully made the leap from digital content to mainstream film and television, what helped them and lessons creators can take away from their journey to navigate this landscape. Check out Kitchens of Toronto Time stamps 00:00 Introduction: The Changing Landscape of Content Creation 00:33 Welcome to Dear Content Creator Podcast 01:02 Personal Updates and Reflections 01:52 The Inspiration Behind Today's Topic 04:49 Event Recap: Content Canada 09:41 Event Recap: TOWebFest 12:24 Hollywood's Gatekeeping and Social Media's Impact 15:18 Case Studies: Successful Content Creators 21:17 Creator Scoop: Issa Rae's New Venture 29:33 Things I'm Loving Right Now: Reality TV Series 34:27 Challenges and Advice for Content Creators 40:23 Dear Future Me: Words of Encouragement 42:21 Conclusion and Call to Action For updates on the latest creator news and events, Subscribe to the newsletter
Did you know that as a content creator, you’re also a small business owner? In this episode of Dear Content Creator, host Charismaggie explores the business side of content creation, uncovering the investments of time, money, and effort needed to turn passion into profit. From the evolution of monetization methods, starting with YouTube's partnership program in 2007, to the rise of TikTok and the diversification of income streams like digital products and user-generated content (UGC), discover actionable advice to boost your earnings. THINGS I'M LOVING RIGHT NOW If you're a podcaster or video content creator, try Descript for it's amazing features including: studio sound, word filler remover, dubbing, transcription, captions and more Use my affiliate link and give it a try today https://www.descript.com/?pscd=get.descript.com&ps_partner_key=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx&ps_xid=bxyyV2iHmY2xNm&gsxid=bxyyV2iHmY2xNm&gspk=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx * I get a small commission when you use my affiliate link* CREATOR SCOPE Upcoming Creator Events in Toronto 1.Buffer Festival- Nov 1 &2 2.BFUTR 2024- Nov 6 &7. Use code MAGGIE40 for 40% off your ticket 3.Mastering Content Creation with an iPhone Workshop- Nov 9th 4. Creator Networking Event by SoPlugged- Nov 29th For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator, CharisMaggie dives into how to pivot when your current content isn’t working. Whether you’re losing motivation or feeling like your niche is no longer serving you, this episode covers actionable tips to help you navigate the pivot process: Evaluate your current content strategy—what’s working and what’s not? Communicate with your audience and be open to feedback. Experiment without fear! Testing new formats and ideas can help you find your new path. Things I'm loving right now If you're a podcaster or video content creator, try Descript for it's amazing features including: studio sound, word filler remover, dubbing, transcription, captions and more Use my affiliate link and give it a try today https://www.descript.com/?pscd=get.descript.com&ps_partner_key=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx&ps_xid=bxyyV2iHmY2xNm&gsxid=bxyyV2iHmY2xNm&gspk=bWFyZ2FyZXR0ZWxlYW5kcmU3MDEx * I get a small commission when you use my affiliate link* For updates on the latest creator news and events, Subscribe to the newsletter Want to check out my main YouTube channel? Check out CharisMaggie Tv
In today’s episode, CharisMaggie dives into the ups and downs of staying motivated as a content creator, especially when creativity feels out of reach. We explore practical ways to push through these slumps, along with finding a niche that feels authentic and building partnerships that truly resonate. Tune in for insights and strategies to help you stay inspired, create from a place of purpose, and cultivate meaningful connections in the creator space. THINGS I'M LOVING RIGHT NOW https://www.creativepeptalk.com/ Video from Katie Steckly mentioned in episode Check it out HERE For updates on the latest creator news and events, Subscribe to the newsletter
In this episode of Dear Content Creator, CharisMaggie dives into a topic that many creators struggle with — the fear of being seen. Are you holding back on posting content because of perfectionism or fear of judgment? This episode explores why so many of us hesitate to hit "post" and how to overcome those mental roadblocks. We’ll talk about navigating insecurities, dealing with the pressures of online critique, and how to release yourself from the need to be perfect. If you've ever felt stuck because you're worried about what others will think, this one's for you. Things I'm loving right now DJI Pocket 2 This little tech gadget is perfect for those who want to vlog in public, without it being too obvious. It's compact size makes it perfect to travel with, it has 4K quality and has 3-axis motorized gimbal shoots for smooth videos and sharp photos for cinematic quality. Creator Scoop If you're a creator in Canada, check out these 2 events happening this fall Platform Media Creator Event Buffer Festival 2024 For updates on the latest creator news and events, Subscribe to the newsletter
In honour of Suicide Awareness Month, this episode is a deeply personal and reflective conversation about the mental health challenges that many of us face as content creators. CharisMaggie opens up about her journey, sharing how burnout, impostor syndrome, and the constant pressure to stay relevant on social media have impacted her mental health. We also dive into the broader conversation around how the online world can shape our well-being, and the importance of self-care, seeking support, and being gentle with ourselves in the midst of it all. Join me as we explore what it means to prioritize mental health in a world that often demands more than we can give. Mental health resources https://resources.byspotify.com/ For updates on the latest creator news and events, Subscribe to the newsletter
In the very first episode of Dear Content Creator, join your host Charismaggie as she takes you on a heartfelt journey down memory lane, reflecting on why she decided to become a content creator. With 8 years of experience under her belt, Charismaggie shares candid insights into her early days of creating YouTube videos to answer questions from fellow international students. From her early academic dreams of becoming a doctor to discovering her passion for storytelling, this episode is a celebration of her evolution as a content creator and the milestones she’s achieved along the way. Tune in for an honest and relatable conversation about the struggles and joys of content creation, overcoming imposter syndrome, and finding your voice in a saturated space. Join the Dear Content Creator Newsletter
Dear Content Creator, have you ever watched your favourite influencers attending PR events and thought, “Okay… but how do I get invited?” If you’ve ever been curious about how PR lists work, what brands look for, and how creators actually land those coveted invites, this episode is for you. We’re breaking down the world of PR events — what they are, how creators get on the guest list, and how to show up in a way that builds relationships and opens doors. I’ll be sharing the behind-the-scenes of my own PR experiences, from DoorDash’s #BlackFoodEnergy launch to events with Global TV, StackTV, Law & Order Toronto, and Tim Hortons. My goal is to help you understand the strategy behind these invitations so you can position yourself with confidence and intention. In this episode, I’ll discuss: • What PR events really are and why brands host them • How creators get invited (and how to get on PR radars) • The relationship-building strategies that lead to repeat invites • How to make the most out of every event once you’re in the room Things I’m Loving Right Now Bad Influencer – This Netflix South African series breaks down influencer culture in a way that’s binge-worthy and entertaining, especially if you’re a creator who loves understanding how our industry works behind the scenes, in a dramatic way For updates on the latest creator news and upcoming events,Subscribe to the newsletter: https://charismaggietv.myflodesk.com/
Dear Content Creator, are you treating your creator journey like a business — or just creating content? If you’ve ever wondered what it really means to build a sustainable creator business, this episode is for you. We’re breaking down the business side of content creation — from registering your business and tracking expenses to building systems and knowing your worth. I’ll be sharing the exact steps I took to build my creator business from scratch, how I made over $100,000 through content creation, and the key lessons I’ve learned about treating your creativity like the business it already is. My goal is to help you lay the right foundation so your passion doesn’t just stay a hobby — it becomes a sustainable, profitable brand. In this episode you’ll hear: • The essential steps to turn your content creation into a real business • Why you need to register your business and open a separate bank account • How to track your money, build systems, and know your worth • Ways to fund your creator business and when to ask for help Things I’m Loving Right Now ⁠Ownr – If you’re in Canada and ready to register your business, Ownr makes it simple. You can register as a sole proprietor or incorporate in just a few clicks, manage changes easily, and even access partner perks with RBC, QuickBooks, and more. 👉 https://www.ownr.co For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter. https://charismaggietv.myflodesk.com/...
Dear Content Creator, have you ever wondered how to fund your big ideas without breaking the bank? If so, this episode is for you. We’re talking all about grant opportunities for content creators — where to find them, what you need to know before applying, and how to set yourself up for success. I’ll be sharing the strategies I use to source funding opportunities, the key things to prepare before you hit submit, and my own experience with receiving grants to fund creative projects. My goal is to show you that funding is within reach if you know where to look and how to approach it. In this episode you’ll hear: How to source and track grant opportunities as a creator What to keep in mind before applying (eligibility, documents, and common mistakes to avoid) My personal journey of receiving funding and lessons learned along the way Things I'm loving right now ⁠Notion⁠- Not only do I use this to stay organized, but I also use it to track grants I want to apply for and you can too with their custom templates or make your own from scratch Oct 2025 Grant opportunities Amplifia x Ontario Creates Interactive Digital Media Fund Digital Creators Pilot Program Independent Production Fund For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter
Dear Content Creator, what if I told you that some of my biggest creator “glow-ups” came from my biggest mistakes? In today’s conversation, I’m pulling back the curtain on the 9 mistakes I’ve made in my 9 years as a content creator and the lessons they taught me. From creating without research, to working for “exposure,” to waiting to monetize on the platforms directly, I’m sharing the moments that made me cringe, rethink, and ultimately grow. If you’ve ever felt like you’re winging it, wondering why things aren’t clicking, or just want to learn from someone else’s “oops” so you can skip a few bumps in the road, this episode is for you. My digital product is FINALLY here! The Ultimate Playbook for Content Creation Success Things I’m Loving Right Now Beanable – Earn commission for your recommendations Join now For updates on the latest creator news and events, ⁠⁠⁠Subscribe to the newsletter
Let’s talk about the power of just going for it. In this episode, I’m sharing how shooting my shot opened unexpected doors — like getting featured on Stan Store and being selected as one of only 10 Canadians for Pinterest’s Inclusion Fund program. These wins didn’t come from waiting — they came from putting myself out there. If you’ve been sitting on an idea or holding back from pitching yourself, this is your sign to make a move. Download my free checklist for the 9 Must-Have Tools for Content Creators https://stan.store/charismaggie?fbclid=PAZXh0bgNhZW0CMTEAAafqgqr4wXDYlM8nWhxBZgnLPYB-w-KaWTz5OaAuKA1tLf3XahjOGbeQjzTrNA_aem_TfxDdau-R0wRzEFe2FAtGg
What happens when the pressure to 'have it all together' becomes the very thing breaking you apart? In this raw, honest episode, I'm sharing the story of how I went from thinking rest was a luxury I couldn't afford to realizing it was the foundation of everything I wanted to build. From juggling a demanding new job with content creation to dealing with draining clients and the constant guilt of 'not posting enough,' I'll walk you through the perfect storm that led to my breaking point—and the unexpected retreat that changed everything. If you've ever felt like slowing down meant giving up, or if you're caught in the cycle of believing your worth is measured by how much you can handle without breaking, this episode is for you. Sometimes the most productive thing you can do is rest. For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter⁠
Dear Content Creator, how many ways are you getting paid for the value you bring online? If the answer is “not enough,” this episode is for you. In today’s conversation, we’re talking about the importance of diversifying your income as a creator—because depending on brand deals alone isn’t sustainable. I’m breaking down the risks of relying on a single income stream, sharing multiple ways creators can earn online (even with a small audience), and opening up about my own goal to finally launch my first digital product. If you’ve ever felt stuck between burnout and chasing the next gig, this episode will give you permission and a plan to build something more sustainable. Plus, a personal note to my future self that might just speak to you too. Things I’m Loving Right NowRepurpose.io- Repurpose content on auto pilot https://repurpose.io/charismaggie?fpr=25087Stan Store- The store for creators to create and sell courses, e-books and more https://join.stan.store/charismaggie For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter
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